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Thanks for the raves! DONNA JIRSA, F-PPC, S-PPC Editor, Pro Photo West

I’ve received many raves about the new Pro Photo West e-Supplement - Thanks to those of you who took the time to comment. I’m excited to be able to bring you timely news of PPC events combined with interesting articles! I can’t thank Ken Sklute, Canon Explorer of Light, enough for sharing the story of his Aurora hunt adventure. Not only was his experience exciting, but his images are exquisite ... as always! The conclusion of this three-part article is included in this issue. Don’t forget that Ken is teaching a class at West Coast School. If you haven’t registered yet, get crackin! You still have a couple of weeks ... you don’t want to miss the West Coast School experience. We are also honored to bring you a three-part article by Seth Resnick, Canon Explorer of Light, about his adventures photographing the majesty of ice, along with stunning images most of us can only dream about having the opportunity and know-how to create. Seth shares tips about handling and protecting camera gear in extreme temperatures. He will be the platform speaker at Pro Photo Expo and Conference on Saturday evening, August 24, 2013. Seth’s program will be open to the public at no charge, as well as the Saturday evening social afterwards. Gather your friends and colleagues for an awesome Saturday night happening!

Author and Show Host, Tamara Lackey, shares excerpts from her Posing Playbook with us in this issue. Tamara is a Conference Speaker on Saturday morning, August 24, 2014. She lets us in on her secrets for making the connection with our clients during their session. You won’t want to miss her program either!

While compiling this issue, I’m also putting together the Summer Issue of Pro Photo West which goes off to the publisher on the same day that this e-Supplement is uploaded (double-the-fun!). I’m forced to realize that this year is rolling right along ... with, or without, me on board. I’m not ready for it to be June! Not Ready! But, here we are ... June! Our PPC Marketing and Social Media Chair, Dawn Jirsa-Fairfield, has given us some valuable pointers on creating and organizing our marketing and promotional strategies during the past three months. As some of you know, and others undoubtedly have assumed, Dawn is my Daughter, and my studio photographer. My statement, “I’m not ready for June” ... well, it’s kind of OK because the Marketing Plan for the studio is rolling along on schedule. The tips Dawn has been sharing really do work. As our business workload steadily increases over the next six months, marketing will not bog us down. If you missed either of her two previous articles, they can be found in the Spring 2013 printed edition and in the May 2013 e-Supplement. My words of wisdom this month: Being a great photographer is important. But, equally important is being a good business manager - that is, if you want to make a living from your photography! Don’t miss a single opportunity available to you through your PPC Membership to improve your craft and network with fellow photographers. It’s a priceless investment in your future. Find out more about Donna at: e-Supplement


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will you be there? MARCY DUGAN, CPP, F-PPC, S-PPC President, Professional Photographers of California

“Your Path to Success ” I can’t believe that we’re half way through the year. How are you doing on your New Year’s Resolution to work on your Business and Arts Degree? Have you earned any credits towards Camera, Business or Arts? Well, West Coast School is right around the corner and you still have time to get registered. Even if you already have your degree, I encourage you to attend West Coast School because it’s a fantastic week of learning and camaraderie. Just a little about West Coast School. Activities commence Sunday, June 16th with 3:00 p.m. check-in. At 4:00 p.m. there will be two 45 minute programs followed by dinner and orientation then it’s off to class to meet with your instructor.

West Coast School is an intense five days of classroom learning with lots of hands-on instruction that will help you improve your photography skills. But learning doesn’t end in the classroom; there is just as much learning in the after class scheduled events. There are so many great photographers attending, and the one thing they all like to do is share their knowledge and experience with new friends. I can assure you that if you attend West Coast School, you will leave a better photographer! I look forward to seeing you at West Coast School.

calendar of events Save These Dates!

June 16-21 July 13-15 June 16-21 June 30-July 1 August 23-25 October 12-15

West Coast School | University of San Diego RoadShow | Quarterly Board, Affiliate & Committee Meetings | Sheraton Hotel, Pasadena West Coast School | University of San Diego Camp Certification | Dennis Nisbet | Worldport Business Center, San Pedro Pro Photo Expo and Conference | Pasadena Convention Center Annual Retreat | Quarterly Board, Affiliate & Committee Meetings | Sequoia Find details for all PPC Events at Don’t miss a thing! Be sure to check often as new Events are added regularly.



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M.Photog.Cr., F-PPC, S-PPC Canon Explorer of Light and 2013 West Coast School Instructor

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WEST COAST SCHOOL INSTRUCTOR Once I arrived back in Whitehorse, the sky was filled with magnificent clouds that I would hope would be heading out to make room for one last attempt at capturing the Aurora. I had asked the advice of the manager of the hotel on where I should head. After being advised to head up Grey Mountain, I asked about the possibility of a back up lake location for

my foreground. With just an hour or so of light left in the day, I drove up Grey Mountain. I charged right past the cemetery where I was told might be a nice, dark foreground to witness the Aurora. I continued up the mountain watching as the pavement ended, then as the road narrowed from two lanes to one. Before I knew it, my Chevrolet Impala was climbing the narrow road at a 45 degree angle! As I saw a boulder in the road immediately ahead, I knew that the ride was as far as I was going to be able to drive my low clearance vehicle to. I set the parking brake, put the car in park and cautiously stepped out of the car, not to look ahead, but to get a good sense of what I would have to be aware of in backing down the mountain as there simply was not enough room to turn around. With that I looked up into the Eastern sky and, my gosh, what a remarkable sight sat right in front of me. I was looking down on a cloud covered snow capped mountain with the most amazing sky framing it, begging for me to pull out my infrared converted Canon 5D Mark II and quickly mount my 24-105 mm IS F/4 lens. A few quick exposures and I was backing up to get off the hill in one piece. How serendipitous! What a spectacular image I was blessed with being led to. I gave quick thanks and counted my blessing for being led to that memorable image. A mile or so of reverse revealed an area just wide enough to turn the Impala around. Whew! I felt better now and got back to enjoying the ride back into Whitehorse. Once I reached town, I headed east to find another northerly view, in case I was fortunate enough to witness the Aurora in Whitehorse. I meandered about 20 miles to the east, driving right past the mountain that I just recorded in infrared, before I got the feeling that I should turn left. Sometimes our intuition directs us to places that we have not ever been to, but work out to be just perfect.

I drove into a neighborhood of new homes, ultimately finding a house under construction. I thought that this would be best as I did not feel that I needed to ask permission since nobody lived there, yet. It was a remarkable plot that faced north, looking right at Grey Mountain with the Yukon River running right e-Supplement


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in front of it. What a magnificent viewpoint. As I patiently waited for darkness, the clouds seemed to evaporate leaving a rich blue sky, just perfect for my friend the Aurora to come and see me off. I sat for a few hours waiting for any hint of color in the 13 | Professional Photographers of California

sky, checking every 20 minutes. It seemed that the only thing that I got to witness in the sky were the return of the clouds. At 1:30 a.m. I chose to pack up and head back to my hotel to ready for my 7:00 a.m. departure from Whitehorse Airport back to Phoenix.


Ken Sklute is a Member of PPC. He inspires photographers world-wide with his extraordinary images and straight-forward teaching style. Don’t miss the opportunity to study with Ken at West Coast School, June 16-21, 2013. Ken has been honored as one of Canon’s Explorers of Light, a designation shared by only 60 top photographers worldwide. During his 36 year photographic career, Ken has been named Photographer of the Year a total of 27 times between Arizona, New York, and California. Ken has accomplished his Master of Photography and Photographic Craftsman degrees from the Professional Photographers of America; Accolade of Photographic Mastery, Accolade of Outstanding Photographic Achievement, Accolade of Exceptional Photographic Achievement, Accolade of Highest Photographic Achievement, and the Accolade of Lifetime Photographic Excellence. There’s still time to register for his class, “Becoming the Versatile Photographer”, at To learn more about Ken, visit

We thank Ken Sklute for sharing his amazing adventure and awesome images with fellow photographers. I had found a great spot to visit again on my next trip to the Yukon. I’m not sure of where I will meet the Aurora again, but I surely look forward to it.

Part 1 of Ken’s Whitehorse Aurora Hunt can be found in the Spring 2013 issue of Pro Photo West. Part 2 was featured in the May 2013 Pro Photo West e-Supplement.



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2013 Pro Photo Expo and Conference Speaker

In my ten years of experience photographing children, I have found one universal truth to remain constant: most kids don’t do posing. That being said, many kids are amenable to being moved this way and that and often will take posing direction beautifully - you just often have to use an entirely different language to get them to do so, and it isn’t often verbal. Oh, and they also won’t do it for very long.

I created this playbook because I have found the act of referencing my past “wins” to be extraordinarily inspirational when I’m in the middle of a shoot and, frankly, just running out of portrait concepts. I’d started by bringing small proof prints with me to a shoot, then moved on to a large binder and finally, blessedly, found the maximum ease by toting an electronic album on my iPhone. I would glance through the images to spark new ideas - but eventually I started finding the listing of metadata to be quite useful, and any time Past Me jotted down additional information about exactly how those poses were achieved - what lighting was used, what games I played in certain situations, and other any other helpful information - was quite appreciated by Present Me.

CLASSIC CATALOGUE I wanted a lovely, loving image of mom and daughter together. I set them up on a small outdoor loveseat just on the edge of the shade, so they were still well-lit, but not squinting. The daughter was D.O.N.E., as you can plainly see from her expression in Classic Catalogue BTS. So I turned my attention towards mom, improving her pose - and the overall composition of the shot - by tweaking the pillows around her and adjusting her dress a bit (notice

Classic Catalogue BTS

Classic Catalogue Final

the change in just her body and comfort level), then I told the daughter that I didn’t need her to do anything but get super snuggly with mom. Since she was now finished with such a hard shoot, after all, she should just take a break. When she was able to be “finished”, her entire expression relaxed beautifully. e-Supplement


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Tips: • Place subjects at the edge of the shade to avoid squinting • Adjust props to make subjects more comfortable, improve body positioning • Suggest child take a break from posing and just get snuggly Final Shot - 1/500 • f2.8 • ISO 100 • Metering: Partial

YOU FIRST Many young girls love the freedom to simply model for you - especially when they hear you clicking away


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and murmuring your constant approval. They’ll show you their best catwalk moves, their most compelling hair flips and jut out their hips just like they’ve seen (other) professional models do. Encouraging this can be a lot of fun, and I often say “You First” when it comes to posing girls (and, truth be told, many boys), letting them show me their best stuff before we try some of mine. This subject strutted her stuff as I shot her in an open field, positioning her a fair distance from the trees behind. I shot from a lower angle, so she could more easily cat walk towards me, and the reflector was placed low and underneath her, to the right (visible


PRO PHOTO EXPO AND CONFERENCE SPEAKER in BTS 3). Then I told her it was my turn to try a model pose and used her idea to place her arms behind her back, like BTS 2, but tweaked them a bit, crossing her legs and positioning all her weight on her back foot. I then jutted my chin out a bit and asked her to do the same. I adjusted my angle to shoot from her eye line because I wanted a clearer image, cutting out some haze from the backlight, and because I felt like it was a more flattering angle for her. Then I suggested we try a different “look.” While she watched me trying out a few rather goofy ones, she tried to keep her smile in, and we achieved our final shot, a gorgeous expression.


Tips: • Having your subject try out some of her best modeling moves can lift the mood and open up pose ideas • Position your subject a distance from the background for a sharper portrait

• When it is your turn to pose her, shoot from the most flattering angle • To keep your subject from feeling awkward in the pose, have her try a variety of “looks” until she relaxes Final Shot - 1/160 • f 2.5 • ISO 320 • Metering: Partial




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From on High BTS

FROM ON HIGH I photographed this family of four at a park on a late summer afternoon. Since the little boy was hopping around the park so much anyway, I thought it’d be fun to get an image of him and his sister jumping off a rock together. The problem was that they were unsure of their landing and kept looking down as they jumped. So I positioned them to jump from a much higher rock and had mom and dad hold their hands for safety. Then I laid down, back on the ground. Since that changed the angle and composition of the shot dramatically, I tilted my lens up a bit to include the natural framing element of the tree branch - then told them to try to jump on me. That way they could look down, and I could also capture their great expressions. It made for a significantly more interesting capture. 27 | Professional Photographers of California

Tips: • Get the whole family involved in the action

• Change your angle and be sure everyone will be looking towards the lens

• If anyone is wearing a dress, be sure to position them modestly • Utilize natural framing elements

Final Shot - 1/320 • f3.2 • ISO 500 • Metering: Evaluative


From on High Final

Tamara Lackey is a photographer, author and show host whose work has been described as “expressive, soulful, funny, beautiful” and has appeared in a multitude of publications, from O Magazine to Men’s Journal and Parenting Magazine. Her imagery has also been showcased on ABC’s The Martha Stewart Show, ABC’s Extreme Makeover: Home Edition, and NBC’s The Today Show. Tamara hosts The reDefine Show, a biweekly web series about the many paths to creative success. She also co-produced and hosted “Inside Contemporary Children’s Photography” and the Booklist Editors’ award-winning media production, “Capturing Life Through (Better) Photography”. Tamara speaks regularly at conventions and shows, teaching a variety of courses on creative entrepreneurship, photography, and work-life balance/lifestyle convergence. Don’t miss Tamara’s program, Capturing the Connection in Portrait Photography, Saturday, August 24, 2013, 7:30 a.m. at Pro Photo Expo and Conference, Pasadena Convention Center, 300 N. Green St., Pasadena, CA. Register for Pro Photo Expo and Conference at: Learn more about Tamara at: e-Supplement


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all the extras DEA MEYER Pro Photo Expo and Conference Manager

As if thirteen national and international speakers in eleven programs, plus a three day state of the art trade show wasn’t enough to keep you busy August 23-25 at Pro Photo Expo and Conference at the Pasadena Convention Center, there will be so much more from which to choose. We’re bringing back old favorites, introducing new activities and generally setting a stage for you to recharge your creative batteries and build your business acumen. You’ll find inspiration, practical advice and so many networking opportunities. It’s going to be an exciting time and we don’t want you to regret not having been there! Here are All The Extras!

The Mentor Lounge Imagine sitting across from a person in a circle who truly inspires you whenever you pick up a camera, someone whose work has encouraged your own growth, someone whose images are instantly recognizable by people the world over, and you are now privileged to listen intently to them, commune with them, draw on the very essence of what makes them great. Wouldn’t you want to be in this idyllic setting? The Mentor Lounge, introduced last year to rousing success, is just the place. We invite our scheduled speakers to take an hour in the Lounge speaking with attendees in a smaller, more intimate environment. The informal, unstructured setting was universally well received by attendees. It provided an opportunity to meet the speakers, ask questions and share stories. Although 29 | Professional Photographers of California

only scheduled for one hour, many of these Mentor Lounge conversations spilled over to other areas of the Expo/Trade Show because there was so much to glean from these generous individuals. We’re even aware of conversations which were sparked at last year’s event and still continue to this day between some of the speakers and attendees.

Thank you to Tim Meyer who is at the helm of the Mentor Lounge and who has assembled a truly stellar roster of speakers as Programming Chair. The Print Critique Salon What if you had a place to bring your photographic work - a full portfolio or just a few pieces - for an honest and frank discussion of craftsmanship, of style, of creativity, of storytelling, of humor, of impact, of technical excellence, of composition, of pose, of presentation, of color balance, of center of interest, of lighting, of subject matter, of technique? … And you thought you just wanted an opinion on your pretty pictures.

The concept of the Print Critique Salon is built around individual interaction with an accepted expert or a lively dialogue within a dynamic, informal group of fellow photographers. It will be a safe arena where feedback and constructive propositions by an impartial party, or parties, may help you work toward the next level in your photographic growth. Whether you are working towards earning merits for your PPA Masters Degree or just striving to grow your skills, the Print Critique Salon is calling your name. If you have set a goal to become the best photographer you can be, and have provided yourself with a variety of educational opportunities to hone the skills

PRO PHOTO EXPO AND CONFERENCE sary to call yourself a Professional - with a capital P - then gift yourself with this additional opportunity to get outside of your accepted circle of opinions and gain some perspective. Thank you to Cayce Newman for his vision and guidance as Print Critique Salon Chair.

The Digital Café The Digital Café was an oft-remembered place where, in the fast changing world of photographic technology, confused creatives could bring their questions, or for those who had it all figured out, came to share their tips and techniques with the befuddled others. There was a spirit of sharing and advancement that was welcome in this ever-changing industry. Well, it’s back and we’re so glad to welcome the Digital Café’s return to the trade show floor at Pro Photo Expo and Conference. The setting will be hands-on, and the learning environment will feature both one-on-one experiences as well as speakers every hour to share and give instruction on such topics as data management, workflow, Photoshop, and Lightroom, among others. Bring your questions, bring your laptop (or use ours) and bring your enthusiasm to learn. You’ll receive personal, interactive instruction and advice as much as you need to help you navigate the digital waters! A big thank you to Samy’s Camera, Miller’s Professional Imaging, Apple and Adobe for their sponsorship of the Digital Café. Thank you to Troy Miller for his enthusiastic planning of the Digital Cafe as Chair, and to Dawn JirsaFairfield for her assistance with securing sponsorships and logistics as Sponsorship Chair.

The PPC Booth Come see YOUR Professional Photographers of California in action. The PPC Booth will be hosted by the Executive Board of PPC and will be the hub of activity where you can connect with your leadership, with other PPC Members and with Affiliates. You’ll be able to learn more about your Member Benefits, find PPC merchandise, and so much more! Find out how you can become more involved and hear first-hand how

getting involved changed careers, businesses and relationships. If you are not yet a Member, this is the place to ask all your questions and find out how PPC can benefit YOU.

Thank you to PPC First Vice-President, Michael Sauer, for his coordination of the PPC Booth for this 2013 year. The Print Exhibits Each year, Pro Photo Expo and Conference affords the attendees the special occasion to view the best of the best in imagery from the annual print competition and from the state Affiliates. The high scoring images will be presented as prints displayed in a take-yourtime exhibit area alongside the selection of images which each Affiliate chooses to send as illustrations of the wide variety of professional artistic talent and proficiency throughout our industry in California. It is always an amazing display ranging from portraits and weddings, to children and maternity, to nature, landscape, commercial, architectural, electronic imaging, and so many more. Thank you to Tim Mathiesen and Karen Nakamura who do all the hard work coordinating the many people who provide the Print Competition and the Affiliates Exhibitions.

PPC Featured Photographer of the Year Janel Pahl We are thrilled to welcome and honor Janel Pahl through our 2013 Professional Photographers of California Featured Photographer Exhibit. Janel’s skill and artistry have graced our industry and made us proud to call her our own. She continues to capture beauty and guides fellow photographers in their own growth journeys. Her show promises to be a fine point of reflection, of inspiration and exquisite beauty. Thank you, Janel, for accepting our invitation and for producing what I know will be a lovely exhibit. Annual Awards Come and celebrate the achievements of your colleagues - or maybe yourself - when the Annual e-Supplement


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Awards are presented for photographic accomplishments, educational growth, fellowship and service merits, industry accolades and honorary milestones. We are proud of all of the recipients and know that they are setting the bar high for our industry. Right where it should be! Thank you to Michael Collins who not only serves as your Executive Administrator for PPC, but also as our Awards Chair.

Annual All Members Meeting It might sound like just another meeting, but it’s not. It’s the place to meet your Executive Board, if you haven’t already met them before or in the PPC Booth, and the time to learn what they’ve done over the last year, what they have planned for the future and how you can be an integral part of YOUR organization. You’re welcome if you’re not a Member too. Come and see what Professional Photographers of California is all about and how we might serve YOU.

Image Judging Academy Moderator’s Course To quote Tim Mathiesen, who presents our Image Judging Academy programs throughout the state, “Photographic print judging is a very enlightening and challenging process. It takes courage and confidence to begin the process. Most photographers want to learn about judging to improve their own photographs and learn to be objective when it comes to commenting upon and judging other images.” And then there are some people who want to take their experience even further and learn how to moderate a print competition. This is the course for those people. Tim will present the Image Judging Academy Moderator’s Course on Saturday, August 24th. Registration for this course is separate from Pro Photo Expo and Conference. Please check the PPC website HERE for more information and to register in advance.

Certified Professional Photographer Exam Are you working on your career, on your photographic skills? Sure, it’s tough, but the certification is very worthwhile for your credentials within the industry and with your clients. It shows you have made the effort to be the best that you can be. PPC is offering two Camp Certification classes prior to Pro Photo 31 | Professional Photographers of California

Expo and Conference on June 30 and July 1. Please check the PPC website HERE for more information on Camp Certification.

Please go to for more information and to register for the Certified Professional Photographer Exam to be held on Saturday, August 24th at Pro Photo Expo and Conference. This exam will be proctored by Ann Gordon. Thank you Ann!

The Silent Auction The Silent Auction has been a long-standing tradition at this event raising money to benefit the West Coast School Scholarship funds. This year is no different in that attempt, but the format has changed to a three day auction which will be held Friday, Saturday and Sunday allowing all of our attendees to participate. You’ll still find all the great, and generous, donations from our vendors, both those attending and those who were not able to be with us. Make sure to check in on all that we’ll have to offer and bid, bid, bid! Thank you, Dawn Jirsa-Fairfield, for your untiring work on this project.

The Parties Here’s where it all happens! Where people gather around a table, share experiences of the day, trade industry knowledge, relax. We’ll have two wonderful gatherings this year to take a breath and get to know each other.

The Welcome Party on Friday evening will take place at The Sheraton Pasadena Hotel in the Justine and Piazza Ballrooms. The party is included in your All Access Pass, but you are more than welcome if you hold an Expo/Trade Show Only ticket or just want to come to dinner and for the fun. Tickets will be $25 at the door. We enjoy the company of our vendors and attendees alike at this party and it’s always a great start to the festivities at the end of our first day of trade show activity, and following the Annual Awards. Come and congratulate all the Award winners in person!

PRO PHOTO EXPO AND CONFERENCE The Saturday Evening Social is a new party this year following Seth Resnick’s Canon Explorer of Light program. Seth’s program is free and open to the public, so is the party. Find us at The Sheraton Pasadena Hotel in the Restaurant Soleil and Patio. Come one, come all!

So I’ll go back to the beginning. As if thirteen national and international speakers in eleven programs, plus a three day state of the art trade show wasn’t enough to keep you busy August 23-25 at Pro Photo Expo and Conference at the Pasadena Convention Center, there will be so much more from which to choose. See you there!



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Premium Professional Membership Includes A Pro Photo Expo and Conference

fREE All Access Pass

Upgrade Your Membership Today! Check Out the Complete List of Benefits on Page 5 Then simply contact to upgrade

Color is my passion but my muse is Ice PART TWO OF THREE


Canon Explorer of Light and 2013 Pro Photo Expo and Conference Speaker

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PRO PHOTO EXPO AND CONFERENCE SPEAKER TAKING YOUR CAMERA FROM THE WARM BOAT, CAR OR HOME INTO THE BITTER OUTSIDE CONDENSATION: Even though digital SLRs are well protected against moisture with high tech gaskets and o-rings, they are vulnerable to severe internal

damage from condensation. I recommend placing cameras in airtight plastic bags before bringing them from a cold environment to a significantly warmer one or from a warm one to a cold one. This allows the condensation to form on the bag, thus protecting the equipment as much as possible. Ideally, let your camera adjust to the cold before using it. You need to let your camera become acclimated. A lens will fog up with condensation when going from warm to cold, leaving you with smudges, which can easily cause distortion in your images especially if shooting into the sun. If you do have condensation on the lens try and wait for it to disappear. If you can, finding a transition area like a cold garage or other protected area will lessen the moisture. Reducing the change in temperature will help prevent condensation from forming. If you need the camera to adjust more quickly to the environment, place it in a sealable plastic bag. The moisture will form on the plastic bag allowing your camera to stay dry. When shooting outdoors, take a great deal of care when changing cards. Moisture can easily get inside the card slot and the cards themselves can be damaged from moisture. HOW TO HANDLE THE OUTDOOR FRIGID EXPERIENCE BREATHING: Ironically, one of the most important things to do, when shooting in the cold is to remember to curb your breathing. Seriously, because the moist air you exhale wants to condense on the LCD screen and viewfinder on the camera and the front element of your lens. At the least, this will fog over the lens and you’ll have to keep wiping it off. At the worst, it will freeze on contact, making wiping it off dangerous to the optical surface of the lens. Try and not breathe directly on the camera. It may help to turn your head away from the camera - preferably downwind - before doing so. BATTERY POWER: Probably the biggest problem of shooting in the cold is battery power. All digital cameras are totally dependent on battery power. Battery performance drops off as the temperature falls below freezing. Cold hinders the chemical reaction that allows batteries to release energy, causing e-Supplement


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your previously full battery to appear dead. Unfortunately, all batteries have issues in cold weather but nickel metal hydride and lithium-ion battery packs are better than alkaline batteries. However, even the new lithium-ions will eventually stop working once they’ve “chilled out” long enough. The best strategy is to carry additional batteries inside your coat, near your body. I carried four batteries for two cameras in Antarctica. While you are shooting with one battery in your camera, keep the spare in an inside pocket of your jacket, next to your body, to keep it warm. If you run out of new batteries, you may even find that a battery that died in the field gains more life after being next to your warm body inside the coat.

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LCD SCREENS: LCD data displays are the only means available to indicate camera settings such as shutter speeds, apertures, frame count, and see the preview all of which fade as the temperature plummets. The information normally seen on these displays tends to disappear when temperatures drop below -10 Fahrenheit. LCDs usually start working again when the temperature goes above freezing, but that won’t do you much good out in the cold. I had one LCD screen develop a hairline fracture causing the one screen to be non-readable. Fortunately, the information was visible inside the viewfinder even though it was not readable through the LCD windows on the top of the camera.




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PRO PHOTO EXPO AND CONFERENCE SPEAKER SHOOTING IN THE SNOW SHOOTING TIPS: Since snow is so reflective, it can and will fool the metering system in the camera. Auto-exposure in snow will cause the camera to underexpose the darker, less reflective subject in your scene. So your images will often end up too underexposed and muddy. Your camera’s built-in light meter wants to read all that snow as an 18% grey tone. A general rule of thumb is to compensate for the brightness by opening up one or two stops or overexposing, to let in more light.

The other real problem with shooting in the snow and wind is the camera getting soaked in all the water. Water can snarl the circuits that control all the camera’s functions. If it is really coming down, you may want to consider a plastic-bag around the camera and lens or even a housing.

In theory, low temperatures should contribute to lower noise levels in the images, but I have never noticed a difference in noise in my cold weather images.

Part 1 of Seth’s article can be found in the May 2013 Pro Photo West e-Supplement. Part 3 will be featured in the printed Summer 2013 Issue of Pro Photo West.

Seth Resnick has marked the world of contemporary photography by a prolific career spanning education, fine art, editorial, stock and commercial work, and entrepreneurial contributions to the education of digital workflow through D-65. Chosen as one of the 30 most influential photographers of the decade, Seth is greatly in demand for his beautiful graphic images in both natural and created light. Resnick has been published in the world’s most prestigious magazines. His credits include over 2500 publications worldwide and his clients constitute a virtual list of Corporate America. He has given hundreds of lectures to industry organizations such as American Society of Media Photographers (ASMP), Advertising Photographers of America (APA), Professional Photographers of America (PPA), Advertising Photographers of New York (APNY), colleges and universities. Seth Resnick is as an industry consultant to photo agencies, software companies and is frequently quoted by industry magazines. Don’t miss Canon Explorer of Light, Seth Resnick’s program “Seeing Color: Creating Dynamic Killer Images” at Pro Photo Expo and Conference, Saturday, August 24, 7:30 p.m. - 9:30 p.m. Note: Courtesy of Canon USA, tickets are not needed for this Saturday Evening Program. Please feel free to invite friends and family at no charge. Register for Pro Photo Expo and Conference at: Read more about Seth’s amazing accomplishments at: 39 | Professional Photographers of California

establish your social media WORKFLOW DAWN JIRSA-FAIRFIELD Marketing and Social Media Chair

Last month we covered the basic rules of promoting your business on Facebook. Hopefully you’ve taken the time to create a Business Page and have begun to migrate your business promotion away from your personal Profile. This month I’d like to share my social media workflow and how I’ve circumvented some of the obstacles Facebook has created for Business Page owners.

The graphic on the next page is a quick visual reference to how I connect with each of my clients through my Personal Profile and my Business Page. I used my Personal Profile, Business Page and my client’s profile photos to make the steps easier to follow. Below is a more detailed description of each step taken.

Facebook does not allow Business Page Administrators (Admins) to tag people in photos or posts made by the Business Page. Likewise, unless you are “friends” you cannot tag someone in a post or photo from your Personal Profile. Friending your clients and encouraging them to “Like” your Business Page increases your ability to communicate with your client as well as promote your business.

**Steps 2-8 should be applied according to the timeline needed if the portraits are a gift or surprise -refer to your client notes to ensure you don’t spoil their plans!**

I run a high volume studio and am the sole photographer. Like most of you, “free time” doesn’t often exist in my schedule and finding time to promote my business on social media can be difficult. I created a social media workflow that enables me to use my time wisely and get the most effective results.

When you post an update on your client’s Timeline or tag your client in a photo from your Personal Profile you are exposing that update or image to ALL of your client’s friends on Facebook. The young man whose profile image I used as an example (on the next page) has a VERY promising career in football ahead of him and his current friend count is 2,289. Every post he’s tagged in, every photo of him uploaded is visible to all 2,289 of those people, most of whom are my target audience! 43 | Professional Photographers of California

1. During the consultation/booking: I ask my client if they use Facebook and if so I explain that I will send them a friend request from my Personal Profile. I also ask them to “Like” my Business Page. I explain that I’ll post the poses they ordered from after their order delivery and ask if that is OK. I also ask if their session or portrait order is a surprise or gift. All info is recorded on their consultation form.

2. Immediately after consultation: I go to Facebook on my PERSONAL PROFILE, find my new client and “friend” them. I then switch to my BUSINESS PAGE and type a status update “Just booked a session with X for her senior portraits. Can’t wait to see her amazing dresses and meet her dog!” In this post on the Business Page you can’t tag anyone in the update, but getting them mentioned right away is important.

3. Two days before their session: I call to confirm their appointment. I also check Facebook to make sure my new client has accepted my friend request. If they have, I post on their Timeline from my PERSONAL PROFILE “Hi X, getting excited for your senior




June 2013



MARKETING session in two days! Call if you have any questions.”

4. The day of session: My client’s consultation form is in the camera room with me so I know all of their wants and needs in addition to my social media notes. If they haven’t accepted my friend request yet, I remind them to do so -and I remind them I can’t tag them in their images from my Business Page unless we’re friends. During the session while my client is changing outfits, I quickly go to Facebook from my BUSINESS PAGE and post an update: “Having a great time with X for her senior session -her dog is adorable, but not as adorable as that dress! Can’t wait for her to see the final images.” 5. Two days after the session/proofs ready: I use Facebook as my PERSONAL PROFILE and post to my client’s Timeline “Just wanted to let you know your proofs are ready -these images are amazing, can’t wait for you to see them!”

or as your Business Page. You can quickly spot which log in status you are working under by the “profile” photo next to your name on the upper right of the screen or on a comment box under any status update.

Hopefully this step-by-step workflow will give you a starting point to build social media into your daily marketing routine in an effective manner. And, as always, if you need help making this work for you, just email me and we’ll work through it together! dawn@ Next month we’ll talk about using email and social media to automatically market your business!

6. Proof return/portrait order: I use Facebook as the BUSINESS PAGE and post an update “Wow, X’s final image selection is exactly what I would have chosen- so excited to get to work and can’t wait to see her (product name)!”

7. Order ready for pick up: I use Facebook as my PERSONAL PROFILE and post to my client’s Timeline “It’s ready! Your senior portrait order is ready and it looks beautiful!” 8. Order delivery: I use Facebook first as my BUSINESS PAGE and upload all of the poses that my client ordered from. I create an album for each senior client as they often have more than one pose. I then switch to my PERSONAL PROFILE and tag my client in each image I’ve just uploaded. Still in my PERSONAL PROFILE I go to my client’s page and post on their Timeline “I had so much fun working with you and seeing your final portraits was the highlight of my day! Thank you so much for your business.” Switching back & forth from Personal Profile to Business Page in the beginning can be confusing, but once you do it a few times it will become natural to you. Keep in mind Facebook does all it can to make sure you know you are working as your Personal Profile 45 | Professional Photographers of California

“Crimson Beauty” by Karen Nakamura


2014 Western District Image Competition August 21-23, 2013 Western District Image Competition is just around the corner!

PPC will be hosting the 2014 PPA Western District competition in conjunction with the 2013 PPC Pro Photo Expo and Conference in Pasadena. We will not be holding a PPC state competition during this competition. The state competition for 2013 was held in February 2013. Future PPA District Competitions will be held in conjunction with PPC Pro Photo Expo and Conference.

There will be manufacturer awards. The Kodak Gallery Award, Fuji Masterpiece and Lexjet Sunset award will be awarded in the print competition. Each of the manufacturer awards are product specific. To qualify for the awards you must use that specific manufacturer’s paper. The Lexjet Sunset award will be given to the highest scoring print in the competition. If that print is awarded Best in Show, an additional award of an Apple iPad will be presented.

Awards from the February 2013 competition will be presented at Pro Photo Expo and Conference during the Annual Awards Ceremony to be held Friday, August 23, 2013 at 6:00 p.m.

Get your entries ready! The entry window opens on July 8, 2013. The deadline is August 12, 2013 before 2:00 p.m. PST. All entries have to be uploaded to PPA headquarters in Atlanta, GA. Go to to upload your entries. Don’t wait until the last minute! If you are entering prints, you still must upload your digital reference files by the August 12th deadline. You can deliver the print case to the Pasadena Conference Center on August 20, 2013 by 4:00 p.m. Cases will not be accepted after 4:00 p.m.

2014 PPA District Competition Rules 2014 Photographic Open Rules: 2014 Master Artist Rules: 47 | Professional Photographers of California



June 2013



“The Tiger In Me” by Paul Tsang

Pro Photo West e-Supplement June 2013  

Official online magazine supplement of Professional Photographers of California to inspire, educate and inform our Members.

Pro Photo West e-Supplement June 2013  

Official online magazine supplement of Professional Photographers of California to inspire, educate and inform our Members.