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DONNA JIRSA, F-PPC, S-PPC Editor, Pro Photo West

Welcome to our first Pro Photo West e-Supplement!

As PPC Membership Chair, in addition to Editor, I’m always striving to improve Member benefits. My goal for the e-Supplement is to enrich your PPC Membership experience while bringing inspiration, education and information to you every month; not just once each quarter.

I’m excited about the quality of articles and impressive images included in this month’s issue, and hope you will be too.

You’ll find Part 2 of 3 of Ken Sklute’s amazing adventure, Whitehorse Aurora Hunt. Joel Grimes reveals his insights into releasing our preconceived ideas about photography to allow ourselves to get truly creative. Judy Host shares her “never follow” attitude and shows us how it allows her to create exquisitely unique images. Lastly, we are honored to have an article by Seth Resnick, our Saturday evening platform speaker at Pro Photo Expo and Conference. In Part 1 of his article, Seth tells us of his incredible journeys to Antarctica and gives advice about protecting yourself, your camera and gear from damage when in such an extreme climate. You’ll find his photographs breath-taking. An experience most of us can only dream of. Things are hoppin’ here at Professional Photographers of California! Department Heads and Volunteers are working hard to make sure every PPC event you attend brings you the best educational and networking experience you’ll find anywhere.

California Sunday classes are wrapping up, West Coast School is just around the corner and Western District Image Competition along with Pro Photo Expo and Conference are taking shape and will arrive in the not-too-distant future. Image Judging Academy and Camp Certification workshops are scheduled; Tim Meyer’s Workshop, Light Styling, in Concord is upon us (don’t forget to make your reservation right away – the deadline is May 4th).

Explore the pages of this issue to find information about all the exciting events planned to help you take your photography to the next level. PPC gives you the tools – you just have to put them to work. Registration links are provided for each event … it couldn’t be easier to sign-up for your favorites!

Our new Premium Professional Membership classification is becoming popular – many of our Members recognize the unprecedented value and have upgraded their Memberships. You can do the same; check out the benefits of this awesome new classification on page 7 of this issue. To upgrade your Membership, call (800) 439-5839, ext. 1. Have you noticed the new blooms all around us? Spring is a glorious time of year for floral and landscape photographers - perhaps my favorite season. Many wondrous scenes are just waiting to be captured. So … get out there and create beautiful images of those May Flowers! Find out more about Donna at: e-Supplement


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great things happen when you get involved MARCY DUGAN, CPP, F-PPC, S-PPC President, Professional Photographers of California

“Your Path to Success ” Well, here it is, already the second quarter and we’re off to a great start in 2013. I’ve been visiting affiliates from San Diego to Redding and I am so impressed with the quality and enthusiasm of the Members I’ve met. I’ve been to several affiliate image competitions and the quality of the competition is excellent. It has been an honor for me to meet so many amazing photographers. I really enjoyed seeing the many images that individuals entered into print competitions and I truly believe that they are taking advantage of one of the best benefits that we offer to each other as professional photographers, the gift of helping each other improve our photographic skills. However, I can’t help but wonder how many Members do not take advantage of all PPC Member benefits. Belonging to PPC is one thing. Being a Member and a

volunteer is another, but as a professional member you get program discounts, a magazine, conference discount, image competition, West Coast School, and some social interaction with other members.

As a Member volunteer you are involved with a committee of others that you get to know on a person level. You may even develop a working relationship with another photographer. Most of our learning comes from sitting down with a group and discussing different topics. One thing leads to another and knowledge is gained! So, I challenge you to get involved. There is a list of committee chairs to the left of this page. Take a look, find the committee you’d like to get involved with and e-mail that chairman. Great things can happen when you get involved.

calendar of events

May 13 May 19 May 19 June 16-21 July 13-15 June 16-21 June 30-July 1 August 23-25 October 12-15

Save These Dates!

Image Judging Academy | Tim Mathiesen | Tri-Community School, Covina RoadShow Presents | Tim Meyer Workshop | Co-Hosted by NCPP | Concord California Sunday | Dawn Jirsa-Fairfield | Intermediate Social Media | Redlands West Coast School | University of San Diego RoadShow | Quarterly Board, Affiliate & Committee Meetings | Sheraton Hotel, Pasadena West Coast School | University of San Diego Camp Certification | Dennis Nisbet | Worldport Business Center, San Pedro Pro Photo Expo and Conference | Pasadena Convention Center Annual Retreat | Quarterly Board, Affiliate & Committee Meetings | Sequoia Find details for all PPC Events at Don’t miss a thing! Be sure to check often as new Events are added regularly. e-Supplement


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M.Photog.Cr., F-PPC, S-PPC Canon Explorer of Light and 2013 West Coast School Instructor

Thursday, 11:00 a.m., 29ËšF. A good Auroral forecast but there were dense clouds 9 | Professional Photographers of California

all day, allowing me to sleep in, hang out catching up on some business and getting to know the new

WEST COAST SCHOOL INSTRUCTOR ers of the Aurora Inn, Paul and Priska, a gentle couple that moved to Dawson recently from Sweden. As the day matured, the clouds broke up and it looked like a possibility of a clear evening. After having dinner, I tried to relax and watch some TV, but I had to get up to the Dome.

up on the Dome. Within a few minutes three more campers made their way in. Parking was pretty much full at that point. The skies were totally clear. What a joy to finally see. I set up my two Induro tripods in anticipation of needing their support. Directly above me was the Milky Way. I decided to set up my third tripod and mount my 5D Mark II and my 15 mm fish-

Upon arriving, I was number three. Two campers atop dualies had already picked a home for the lights. It seemed to me that this was going to be a busy night

eye and photograph the line of stars as it is getting ready to dip below into the southern hemisphere for the winter. As I shot a few images, another truck e-Supplement


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arrived and parked directly in front of me. As I was making a few Milky Way exposures, the man who just arrived started asking questions of me about the images. As the conversation continued, I recognized the voice. It was Paul from the Inn, up there with a friend who was visiting him from Switzerland. How funny. We chatted for a bit and as I looked over to the east, I saw a very faint trace of green. I grabbed the 1Dx and took an image. It’s here, faintly, and behind a couple of low altitude clouds, but brewing. I now selected a camera angle, put my Aurora 24 mm 1.4 workhorse lens on. I thought to begin a time lapse, just in case it grew. Paul and his friend were now freezing as it was just at 0 centigrade. They ended up leaving and I went back into the car, with two timelapses being captured, one of the Milky Way and the other of the green lights. I got back into the car as the winds were making the freezing temperature seem even colder. With my driver’s seat totally reclined, I just sat watching the sky. Look! That! It’s here!

I recognized the lines shooting straight up and one band of light shooting across the horizon. I clicked another test frame and, it’s just beautiful. There were reds, green and purple. How cool, finally, an open sky and the incoming lights. I now grabbed the Mark III with the 14 mm rectilinear lens and got a second camera going also capturing another time-lapse. It was time to abandon the Milky Way time-lapse and concentrate on my muse. I now had three cameras going, hopefully creating three different angles. I had to pause the time-lapse periodically because I wanted to see colors! And colors I had. They were spectacular and they were stretching wider, all of the time filling my awaiting frames from edge to edge. Although hard to see with the naked eye, they were fantastic. After an hour or so, a car drove up and sat in front of me. I waived the man into a parking space right next to me. After helping my eyes adjust back to the dark sky, I began a very nice conversation with them. They were in from the UK. They had seen something from their cabin by the ferry and came running up to the Dome. They asked if they had missed the lights. I pointed and said that they were right in front of us. With them not being able to see I 11 | Professional Photographers of California

shared a frame from my camera and they gasped at the images’ vibrance. We stood there until 3:30 a.m. when the clouds put an abrupt end to the delightful solar show. Time to pack and head down. Finally. It was beautiful as ever. I shot an 800 image time-lapse


of the lights first appearing to fading, then reappearing and ultimately brought to an end by cloud cover. I drove back down with a huge smile on my face, totally eager to download and see the beauty that I was blessed to have captured.

Friday, 11:30 a.m., 29˚F. Friday came still covered in those dense clouds. Again, no rush to want to get out and do anything as I thought that I had seen Dawson City’s best attractions. As I walked up to get a sandwich for lunch e-Supplement


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from the supermarket, my Swiss friends were outside smoking away. I saw them and let them know of my fortunate gift from above. I ended up getting some soup for lunch instead of the sandwich and ate inside the Inn, chatting with Priska. Since I had such a great take from last night, it was now time to find a new location in case I was lucky enough for a repeat performance that night. I was looking for a lake or pond to reflect the lights. She told me of an area about 10 minutes out of town where there was a pond that she thought might work. It was an old museum property of sorts called Bear Creek. I needed gas badly and thought to combine the two as the gas station was a mile or two out of town. I had all four of my Canon bodies in the room, resting, so I made sure to grab my iPhone, in case I saw something. I like to alternate a bit between the powerhouse cameras and the light and free iPhone. Off I went, got gas and found Bear Creek. As I pulled up at the closed gate, I watched as a park service truck came towards me, driven by a man named Hugh. I asked if I could go in and walk around as I heard there were a few nice ponds in there. He asked me to leave my car outside of the gate and I was welcome to walk in to what was now a closed museum of sorts and advised me that there was a care taker who lived there. If the man questioned me, Hugh told me to advise him that “Parks” said it was OK to be there. I shot for over an hour with the simple iPhone, battling very annoying black flies. I was sad now that I hadn’t had my cameras along as so much of what I saw in my mind’s eye was HDR or long lens, or long exposure, all that the iPhone was not really able to capture. Guess what? I chose to drive back and grab my cameras and see things thru different vision as I would be back to being in control of the imagery.

He unlocked the pad lock that protected the building and invited me to step in. The second that I crossed that threshold, I knew I was in store for some great HDR images. What a serendipitous treat. Old pumps, tools, a huge warehouse housing it all, complete with huge cob webs since no one seemed to be in there in a few years. I was alone with this for an hour or so without anyone else bothering me. It was wonderful. I captured imagery that necessitated somewhere between three and seven exposures each, depending upon contrast and light level. After finishing inside, I re-walked the property now with my 50 mm 1.2 looking to create imagery different from what I had earlier captured with my iPhone, as well as pushing myself to see “outside of my normal vision.” I shot primarily at 1.4 for most of the images, to compliment what I already had. I like pushing myself to “see” differently. That is how we grow. I know be-

When I returned to the “park” I chose a 24-105 mounted on my 5D Mark III and my 50 mm 1.2 for the 1Dx, along with one cable release and a tripod. As I got to the building area for a second time, there was Hugh, back to do some work. We chatted for a few minutes and he looked at me and asked, “Would you like to go inside the machine shop and see if it might interest you?” “Ab-Sklute-ly!”, I responded.

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WEST COAST SCHOOL INSTRUCTOR cause I will force myself to do this often so I stay fresh. What a great way to better myself and diversify without any deadlines, clients, or expectations. I think that we all need to do personal projects on a regular basis in order to get back to being fresh and better photographers. New vision and tastes do not just appear one day while you are working. For the most part they need to be cultivated from doing these personal projects. Thrilled with my take, I headed back to home base.

I would make the climb up to Midnight Dome for the last time tonight to hopefully spend one more night with Aurora. Sadly the thick clouds moved thru pushed by some 30 mph winds. After a few patient hours waiting, I caught a brief glimpse of the spectacle in the sky. They returned for a quick finale and kiss goodbye. With the winds moving the clouds by so quickly, I had only faint glimpses to say goodbye to. I would be leaving for the long drive back to Whitehorse first thing in the morning. Part 1 of Ken’s Whitehorse Aurora Hunt can be found in the Spring issue of Pro Photo West. Watch for Part 3 of his amazing adventure in the June Pro Photo West e-Supplement. Ken Sklute is a Member of PPC. He inspires photographers worldwide with his extraordinary images and straight-forward teaching style. Don’t miss the opportunity to study with Ken at West Coast School, June 16-21, 2013. You can register for his class, “Becoming the Versatile Photographer”, at To learn more about Ken, visit e-Supplement


May 2013




the creative revolution By JOEL GRIMES

2013 West Coast School Instructor

It is estimated that in 2009 Flickr hosted over 4 billion photographs and Facebook users uploaded 30 billion images. This is just the tip of the iceberg with

no end in sight. On the video front, YouTube now has over 12 billion views per month. We are, without question, in the greatest age of photography since



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its introduction. Never in the history of mankind has there been a greater opportunity to experience the creative process, and the ability to share it with the masses. We are in a Creative Revolution.

I often meet people that have only been taking pictures for a few years, and when presented with their work, I am literally blown away. In today’s digital capture and manipulation era and with the hyper accelerated pace of learning and sharing, it is possible to accomplish in one or two years what took an average person, say twenty years ago, to accomplish in ten years. In 1979 Bob Dylan wrote about a “Slow Train Coming”, but in 2013 that train is moving at a high rate of speed. Miss that train and you will be left behind. It is a rude awaking for those of us who grew up with Bob Dylan and have dug in our heels, resisting the digital age.

Part of accepting this new digital era is being willing to reexamine the very definition of photography. If we define photography by the technical process or by the tools used in that process then we are bound and obligated to work within that definition. A few years ago when I first started doing photographic composites, I received all sorts of criticism stating

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I was no longer a photographer but had now become an illustrator. Somehow we had accepted the manipulations done in camera and in the darkroom, but when it came to working in programs like Photoshop, well that was somehow cheating and crossed the line of traditional acceptance.

A few years ago I sat down and asked the question, “From the glass plate process to the new digital process what constant denominator has never changed and will never change in the future?” The answer is “the creative process”. In the end, the single greatest dominating unchanging force that drives the photographic process is that it takes an artist to create. What tools we use should be completely secondary to the creative process. Once I let go of my preconceived


definitions of photography and focused on my exploration and uniqueness as an artist, my work literally took on a whole new life. I was now free to explore

the creative process without the restraining boundaries that once kept me in check by the definitions established by others.

Joel Grimes has worked for many of the top advertising agencies across the globe. His assignments have taken him to every state across the USA and to over fifty countries around the globe. In defining his work, he views himself as an illusionist; creating images larger than life. Over the years Joel has been an ambassador for the photographic process by teaching workshops and offering video tutorials. “By being an open book with my process, I have an opportunity to inspire others to follow their dreams and passions to create.” Learn more about Joel at: To register for Joel’s West Coast School class, “The Art of Creating”,go to or call 800.439.5839. e-Supplement


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Pro Photo Expo and Conference, coming up August 23-25, 2013, in Pasadena is a bundle of exciting opportunities. Conference this year offers not only the traditional collection of talented speakers, but a regional print exhibition, the new Print Critique Salon, a moderator’s course for the Judging Academy, the Annual Awards, parties, and of course, the chance to make new and renew old friendships.

The trade show brings the best in national vendors to show us the latest in products and techniques. Returning this year is the Mentor Lounge, a great chance to sit and talk with nationally acclaimed speakers in a more relaxed environment. Also returning from a long hiatus is the Digital Café. This is a great opportunity to learn with your colleagues and share the latest in digital techniques in an informal setting. Speaking as the Programming Chair for this year’s Conference, I am especially proud of the group of speakers we have brought to Pasadena. Many of you will recognize most of the names on the schedule, but I would like to take this opportunity to highlight some of the reasons that make this group so special.

(I have included links to the speakers’ bio pages on our website for more detailed descriptions of the programs and images from the artists.)

We are honored to welcome internationally acclaimed, and a true photographic icon, Greg Gorman. Over four decades of photographing international advertising campaigns and celebrity portraits have produced a lasting legacy. Each generation produces photographers whose names will be remembered throughout history. Greg Gorman is one of these 27 | Professional Photographers of California

names. This is certainly a program not to be missed. speakers-info/greg-gorman/ Seth Resnick is our Canon Explorer of Light speaker. His imagery and program seeks to reinvigorate your capacity for creativity. Resnick’s CV includes only a partial client list of over 75 of the most influential corporations in the world, including Apple to IBM, Forbes to Time Warner. His workshops gather fans internationally at venues from Alaska to Tokyo, Chile to Botswana. speakers-info/seth-resnick/ Drake Busath and Laura Bruschke come to us from Busath Studio and Gardens in Utah. While photographing over 1000 families per year, they produce what I consider to be some of the premier family portrait images in the nation. Drake’s program on lighting techniques, posing, or “un-posing” families and compositing techniques for up to 50 people in a small studio will amaze and entertain you. This is one of the best examples of a thriving family portrait studio that excels in today’s challenging marketplace. Come and see how it is done. speakers-info/drake-busath/ If you are aware of and use PPA’s Benchmark Survey or PPA’s Business Handbook, then you know Ann Monteith. There are lots of theories and programs on marketing in today’s difficult marketplace. There is, however no one that I know who brings such a comprehensive and factual foundation to the keys to success in today’s portrait photography industry. Ann


will be talking about pricing, sales and managing clients in what she calls “the aftermath of digital chaos.” Be there if you have any questions on how to survive the contemporary marketplace. speakers-info/ann-monteith/ Judy Host is perhaps one of the sweetest and most talented photographers I know. Her images are inspirational and her ideas about creativity will reignite

the passion that brought you to photography. Judy’s is a very inspirational program meant to reconnect you with the creative process. speakers-info/judy-host/ Brook Todd and his wife Alisha are one of the premiere wedding photography duos in the nation. They were named to American PHOTO’s premier list of the Top 10 Wedding Photographers in the World, and e-Supplement


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received the Grand Award for Photojournalism and First Place for Wedding Photojournalism from WPPI. They have also been featured on CNN International and The Oprah Winfrey Show, where Ms. Winfrey described the two as “fabulous photographers capturing every moment.” Brook will be presenting solo at our show talking about his 15-year business journey and what the future holds. (Alisha will be caring for their newborn family member!) speakers-info/alisha-and-brook-todd/ Steve Winslow and Sophie Lane are a young couple from Bozeman, Montana. They have a thriving business in a smaller unique marketplace. They will be talking about the modern wedding photography business. Both are energetic and entertaining with a flare for the artistic. speakers-info/sophia-lane-and-steve-winslow/ Tamara Lackey is recognized as one of the young and talented children’s photographers on the photographic scene. She shares her knowledge of contemporary marketing and photographic style as an author of five books on portraiture, host of a biweekly web series and a featured photographer on The Martha Stewart Show, Extreme Makeover, and NBC’s The Today Show. Tamara will be sharing her tips on connecting with children in her portraiture. speakers-info/tamara-lackey/ Jaron Horrocks is one of the young rock stars in design and layout. His knowledge of Photoshop and

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graphic design is outstanding. He will speak about the creative use of design in branding and its use in designing desirable products that your clients cannot resist. speakers-info/jaron-horrocks/ Julia Kelleher is young on the scene and, in 4 years, has developed a thriving business in a slow economy. Julia will be talking about the ins and outs of infant photography. Hers is a timeless, textural and artistic style that has generated rave reviews from her audiences around the county. speakers-info/julia-kelleher/ With over 23 years of experience, Gary and Pamela Box are the farthest thing possible from the term “old school” when it comes to business, marketing and style in senior photography. They have created a successful medium-volume business built around seniors, maternity, newborn, children and family portraiture. Gary and Pamela will be sharing the marketing, pricing, and lighting and posing tips that keep them at the top of their marketplace. speakers-info/gary-and-pamela-box/ So that, in a nutshell, is our stable of speakers for Pro Photo Expo and Conference 2013. I truly believe that this is a top of the line group of presenters. We are proud to be able to bring them to California and would invite you to come on down and partake of their knowledge and inspiration.


Tim Meyer is a Member and Past President of PPC. A photographer, educator and author, Tim is passionate about the field of photography. Drawing from over 30 years as a professional photographer, he brings experience and sustained energy to his work. Mixing our rich artistic heritage with today’s modern styles, his images enlighten and inspire. Learn more about Tim at:



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Color is my passion but my muse is Ice PART ONE OF THREE


Canon Explorer of Light and 2013 Pro Photo Expo and Conference Speaker

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PRO PHOTO EXPO AND CONFERENCE SPEAKER My visual philosophy is to produce images nobody else envisions. I try to bring back images that another photographer would not visualize from my “mind’s eye”. Ideally, someone standing next to me won’t see what I see. Color, design, texture and spontaneity are key elements for all of my images. I am

stimulated by color, design, light, texture, and gesture. These qualities make photography spectacularly rewarding for me. Like anything in life, practice helps to make perfection, and photography requires practice, which brings me to one of the reasons for my success. I always carry a camera because without the camera there can be no perfection. Photography is an expression of what I see around me, and how it makes me feel. I want to re-create the beauty that I see, and ignite an emotional response in my audience. Photography is a highly creative art form of art and communication that draws me to its’ challenges. I photograph because it is like capturing a moment in time you know you will never be able to go back to. And capturing strong graphic images of those moments in time gives me a feeling of fulfillment and a passion to continue learning and sharing. I hope that my images foster a sense of intellectual curiosity and spark imagination.

Color is my passion but my muse is Ice and I am a Cryophilic. “Cryo” means “ice” or “cold”. “Philic” means “love”, hence Cryophilic. I have been to both the Arctic and Antarctic 7 times and I continue to go back. John Paul Caponigro and I have a company called Digital Photo Destinations and we lead photo workshops, not tours, to exotic places in the world. Antarctica is one of those places that I never get tired of photographing. Ironically, a photographer who is very familiar with my color work once asked how come I love going to a place that is white if I love color? Antarctica is filled with color and the polar regions offer complex beauty in massive, ancient chunks of ice.

This year we will fly to Antarctica, but previously, we have always gone by boat. Leaving Ushuaia, Argentina by boat I read, “Ushuaia end of the World beginning of everything”. I have traveled around the world, but never in my life have I truly felt like I ventured to a different planet until the moment I left on my first trip to Antarctica. We headed south towards the Drake Passage in a Russian research vessel which was a spy ship prior to the cold war. The Drake Passage is known as the roughest body of water in the world and was so rough that the continent of Antarctica was not discovered for a long time because explorers e-Supplement


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just could not get across it. The Drake Passage has an average wind speed of 44 km/hr. and easterly flow of ocean water that puts 8 times the entire volume of the Gulf Stream through the passage each day. The Drake Passage is the definition of rough seas. On our first voyage, we encountered 60 mph winds and enormous waves, “Drake Shake”, pitching a total of 53.6 degrees for three solid days and nights. This was akin to leaving the atmosphere in a spaceship. We were heading to the “planet” of Antarctica. The ocean around Antarctica runs completely around Earth in one direction (to the east). This current is called the West Wind Drift and moves the ocean from west to east around Antarctica. This mix-

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es the southern ends of the Atlantic, Pacific and Indian Oceans and creating The Antarctic Convergence. This point in the ocean water is a major barrier to life forms that are not adapted to freezing temperatures including photographers. The Convergence occurs in the ocean surrounding Antarctica and is where very cold (low salinity) Antarctic water, flowing away from the continent and constantly cooled by the ice on the continent, meets with the southernmost parts of the Pacific, Atlantic, and Indian Oceans. The Antarctic water is denser, because it is so cold, and sinks, creeping north across the ocean bottoms. South of this convergence not only is the ocean water colder but the air is distinctly colder and drier than north of the convergence.

PRO PHOTO EXPO AND CONFERENCE SPEAKER Everything south of the Convergence can be called Antarctica and no poetry could begin to describe the beauty of Antarctica. We were there during the Antarctic Summer. The colors, texture and the physical geometry are beyond anything your imagination could dream up. Clear pollution free light and a Kodachrome sunset lasting for 22 hours. This southern cap of our planet contains 70% of the freshwater and 90% of the ice on Earth. This white continent is the home of the most violent weather on Earth and is the driest, highest, windiest, and coldest of all the continents. There are no hotels or regular air service to Antarctica. There is no personal contact with the outside world, no email, no phone, any hotels. Antarctica is the only place on earth, which never experienced human evolution. From the Himalayas to the Sahara, humans have adapted and lived but never in Antarctica. Temperatures of -50 degrees in combination with winds that can reach over 125 MPH, are non-survivable to anyone without high-tech protection. This photographic dreamland has also become a perfect testing ground for digital equipment and helped me formulate some tips for those who want to shoot in cold winter climates.

Shooting in the cold with a digital camera must be broken down to four different time sequences. First, what to do to prepare your camera and lenses before you venture out. Second, what to do when you take your camera from a warm boat, car or home, into the bitter cold outside. Third, how to handle the outdoor frigid experience and

Fourth, what to do when you finally bring your freezing camera back into that warm boat house or car. PREPARING YOUR CAMERA, LENSES AND THE HUMAN BODY FOR THE COLD

HUMAN BODY: The lesson here is simple. If you yourself are not adequately protected from the elements, you quickly will find yourself in trouble. There’s nothing that can so intrude on your job as a photographer as physical discomfort. The photographer who can handle the elements is the photographer who can devote his or her entire concentration to making great images. When setting out to e-Supplement


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make cold or wet weather photographs, dress with more layers of clothing than you normally would wear under the same circumstances. In Antarctica, multiple layers of clothing and especially wind and weatherproof Gortex was King.

It should go without saying that outdoor work in cold weather mandates wearing a hat since we all know that going hatless on a cold day is a wonderful way to squander precious body heat. There is no getting around the fact that photographers have to use their hands when working in the wet or the cold, often to make fairly subtle camera adjustments. Gloves are extremely important during cold weather shoots, as your hands will be touching metal camera parts. Remember when you were a kid and stuck your tongue on cold metal? Your hands will easily stick to metal on the camera if they aren’t protected. You can wear thin polypropylene gloves to protect your hands while maintaining some measure of dexterity. If these gloves aren’t enough protection for the temperature, you can get fingerless woolen gloves to go over the polypropylene gloves, warming most of the hand but leaving the fingertips still exposed. If it’s too cold even for that, put chemical hand-warmers in your pockets or even in the base of the glove.

CASES: When we crossed the Drake Passage, everything that wasn’t bolted down was thrown across the room. I had my Canon cameras under my bed nestled between clothes and in an open case and it ended up on the opposite side of the room in the morning. 35 | Professional Photographers of California

Once we were in Antarctica, we traveled to shore via Zodiac rafts and waves would constantly break over the bow so all cameras needed to be in protective cases. “Dry bags” used by rafters and kayakers are a way to protect cameras and lenses when working in or near water or in the extreme cold. One case in

PRO PHOTO EXPO AND CONFERENCE SPEAKER ticular, which worked very well, was the Aquapac. The Aquapac is a totally waterproof, so your gear is always protected. On several occasions, I put a large 2 gallon Glad Bag around my camera and lens to protect it even further in the Zodiacs. This just gave me more mobility when I needed it. Additionally, covers like the Kata Rain Cover or the Storm Jacket also do a good job to help protect gear.

SHUTTER LUBRICATION: Many folks contacted me about preparing the electronic shutter for the extreme cold weather usage. Here is the scoop. With the old analog cameras there were heavy-duty shutter mechanisms that required special modifications and lubrication for cold-weather use. Today’s digital SLRs do not require any special lubrication, because their shutters use newer designs with highperformance metal alloys. In terms of shutter performance, no special modifications are necessary for cold-weather use and more importantly none should be attempted on today’s digital cameras.

THE CAMERA: If your camera body is metal, covering parts of it with duct tape makes it slightly insulated, hence easier to handle with bare hands. It’s a good idea to insulate your tripod legs as well as the camera. You can get foam rubber insulation sleeves at a camera store, or buy pipe insulation at your local hardware store, which is the same thing. You can slip these foam sleeves over the tripod’s uppermost leg tubes and wrap them in duct tape to keep them in place. These sleeves not only offer insulation, they offer padding so the tripod doesn’t wear a groove into your shoulder as you tote it around. Watch for Part 2 of Seth’s article in the June e-Supplement of Pro Photo West; Part 3 will appear in the Summer print issue.

Seth Resnick has marked the world of contemporary photography by a prolific career spanning education, fine art, editorial, stock and commercial work, and entrepreneurial contributions to the education of digital workflow through D-65. Chosen as one of the 30 most influential photographers of the decade, Seth is greatly in demand for his beautiful graphic images in both natural and created light. Resnick has been published in the world’s most prestigious magazines. His credits include over 2500 publications worldwide and his clients constitute a virtual list of Corporate America. He has given hundreds of lectures to industry organizations such as American Society of Media Photographers (ASMP), Advertising Photographers of America (APA), Professional Photographers of America (PPA), Advertising Photographers of New York (APNY), colleges and universities. Seth Resnick is as an industry consultant to photo agencies, software companies and is frequently quoted by industry magazines. Don’t miss Canon Explorer of Light, Seth Resnick’s program “Seeing Color: Creating Dynamic Killer Images” at Pro Photo Expo and Conference, Saturday, August 24, 7:30 p.m. - 9:30 p.m. Note: Courtesy of Canon USA, tickets are not needed for this Saturday Evening Program. Please feel free to invite friends and family at no charge. Register for Pro Photo Expo and Conference at: Read more about Seth’s amazing accomplishments at: e-Supplement


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CPP, M.Photog.Cr., F-PPC 2013 Pro Photo Expo and Conference Speaker “Behind the Image – The Creative Process.”

This is an article I wrote in 2005 and was published in the Pro Photo West convention issue. I’m presenting it again, because it still applies and I hope that it will inspire you all to continue down your artist path with all the passion and confidence necessary to be successful.

I was teaching a Pro Master class called “Creating your own Style” and now, eight years later, I am honored to return to the PPC Pro Photo Expo and Conference in August 2013 to present my program called 37 | Professional Photographers of California

When I look back at my twelve years in the photography business, I see a pattern of marketing campaigns that have inspired me to move forward on a path I don’t think I would have found. Years ago when Apple first came out with their “Think Different” campaign, it hit a chord that still resonates with me. It’s hard to think different, or it’s hard not to think different. Either way, it’s a struggle for so many of us who just want to be accepted and appreciated for the work we do. Apple’s message is pretty clear. It’s OK to be different, and in fact, it’s better to be different. The ad continues to name people like Gandhi and Albert Einstein, people that we respect who were first thought to be crazy. I don’t know about you, but there are definitely times when I think I’ve gone over the edge. As an artist, I know it’s OK to be a little “Off”. If we want to make a name for ourselves and to be noticed, we have to be willing to go places others won’t, or haven’t thought of. Eleanor Roosevelt said, “You must do the thing you think you cannot do.” I believe her message was meant to encourage us to move forward in our lives, to find the courage to do whatever it is we think we cannot and to overcome our self-imposed limitations. My latest surge of inspiration comes from the new

PRO PHOTO EXPO AND CONFERENCE SPEAKER Audi campaign, “Never Follow” another message from the marketing Gods. I swear these people know me or are speaking directly to me. Never quit, never do the expected, never rest on your laurels. Never think that great is good enough. What a wonderful message to send out into the world for all of us to incorporate into our lives. These sayings are universal to all that we do, not just in our businesses. The more I look around me, the more I really see how I can make a difference. Every time I create a portrait and capture a moment, I have recorded history in a way that will never be forgotten. I am also creating a memory, allowing my subjects to be who they are and feel safe and comfortable in their environment. In doing this, I am creating my own style by the way that I interpret that moment. My vision, my energy, my experience and my heart are all that I bring to that moment. As

I mature as an artist, I find I am more willing to go to that place I haven’t been to yet and experiment with all the possibilities of discovering something new.

I think “Never Follow” is a wonderful mantra to take into a new year. Be first at something. Make a difference. Think Different. Do something for the first time. Never follow and never think great is good enough. As we merge into the digital age, I am so grateful to be a part of this incredible industry. For the first time in my life, I actually feel like an artist with the endless ability to create images with impact and emotion. These are the images that will make a difference. e-Supplement


May 2013



Judy Host, who has won numerous awards for her photography, has been feature one of “Today’s Top Children’s photographers,” and again this past July 2011 in an a of America from whom she has received a Masters and Craftsman degree. Judy h traveling loan collection. She spent five years working with In Style Magazine captu out Asia to bring home imagery to help resolve poverty issues.

She has photographed for Jack Nicholson, Pierce Bronsnan, Nicole Kidman, Mehki Judy travels the world teaching a series of workshops on the “Art of Available Ligh

In the summer of 2012, Judy was honored by Sigma Corporation of America and in

Don’t miss Judy’s program, “Behind the Image – The Creative Process.” at Pro Pho For more detailed information please go to her website: 39 | Professional Photographers of California


ed in several publications for her outstanding environmental portraiture. She was featured in Rangefinder magazine as article titled “The Soulful Portrait.” Her work has been selected for National Exhibition by the Professional Photographers has received three Kodak Gallery awards and many of her images have been exhibited at Epcot Center and are part of a uring moments at the Golden Globes as well as working with several Foundations and traveled to Africa and all through

i Phifer, William H. Macy and Felicity Huffman and Mark Walberg to name a few. ht” and “Behind the Image – The Creative Process.”

nvited into their Program for Sigma Pros. She is one of 6 photographers with this distinction.

oto Expo and Conference. Register today at



May 2013

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Certified Professional Photographer (CPP) ... Why bother? DENNIS NISBET, cr. Photog., CPP Camp Certification Chair

If you have not read, “Who Moved My Cheese”, by Spencer Johnson M.D., I encourage you to do so ASAP! The story in this book will tell you in a fun way why you should, among other things, be a CPP. There is nothing as constant and unchanging as change itself. For several years, I have been involved in teaching and mentoring CPP candidates. If you are wondering why, the answer is simple. I want to do my part to preserve the art and business of photography as a viable way to earn a reasonable income where you can raise a family, buy a house, and put your kids through college. As I prepared to write this article, I heard many explanations for why it is more difficult to succeed in Professional Photography today!

Some told me, “It was the equipment manufacturers that ruined the industry”. Considering all the great things we can do today, how could you even think that? Some told me, “It was the labs that ruined it for the professional because they no longer catered to just the ‘REAL’ pro”. Consider this: It costs millions of dollars for a lab to purchase and maintain everything that they need to keep up with technological advancements. In order to do so, labs need to reach and do business with a broad base of professionals. Just the other day I overheard an aspiring photographer say, “Why do I need to go to educational classes when I have the internet”? Another announced on a Facebook entry telling the readers that everything 41 | Professional Photographers of California

they need to know is right there in that Facebook section.

I can hardly wait until someone says I do not need to go to medical school, I can learn everything I need to know on the internet! A ‘Pareto Analysis’ is a proven tool for evaluating business conditions.

It is a technique used for decision making based on the Pareto Principle, known as the 80/20 rule. It is a decision-making technique that statistically separates a limited number of input factors as having the greatest impact on an outcome, either desirable or undesirable. Pareto analysis is based on the idea that 80% of a project’s benefit can be achieved by doing 20% of the work or conversely 80% of problems are traced to 20% of the causes. Having spent a number of years in manufacturing and sales, I can tell you that this principal has widespread application in business. Some interesting facts include:

80% of the work is done by 20% of the employees. 80% of the wealth in the world is held by 20% of the population. l 80% of a business income is generated by 20% of their customers l l

Here are some examples from the professional photographic world:


80% of all the professional photography is done

CAMP CERTIFICATION by 20% of the people engaged in Professional Photography. l 80% of all the money made by professional photographers is made by 20% of the photographers. l Only 20% of all the individuals that engage in professional photography will ever make it and the other 80% of them will always have to have, what they call, a REAL job. l Only 20% of the twenty percent “new-start” professional photographers will succeed. I have some Good News/Bad News depending on how much time you spend developing your business and your skills and how much time you spend worrying about the other guy. You are not going to stop progress, the good old days were not very good, and your success is still dependent on your efforts not the efforts of those that you see as competitors. Every profession that has “required certification” started out the same way as CPP. Once the public became aware of what certification meant to them, Certification in that field became a requirement and/or a public expectation.

Here is something to consider: At the time of this writing, a CPP was involved in a serious accident (not her fault). Her lawyer is using her CPP credentials as a way to add additional creditability for her lost time

while being injured and unable to work as a photographer.

Many of the department stores that had photographic studios in them have recently closed the studio saying the business climate will no longer support the studio. Could that be a real boost to the Professional Photographer’s business?

Just as in the past: Standards for being a Certified Professional Photographer are going to keep changing as a part of progress. Those who pass the written test will have relevant knowledge about all facets of the current industry. Those who pass the Image Submission and gain their CPP will have much more than the minimum skills required for a true professional.

The bottom line: The public already recognizes the value of certification in many fields of expertise. When you explain, they will understand why it is important to use a CPP when they need professional quality photographic services. Do your part! Become a CPP and market the concept wherever you do business. Be proud that you are a CPP. Let people know that you are part of that 20%.



May 2013




Heads-Up Veterans ... and Thank You, PPC ANN GORDON, cr. Photog., CPP Gordon Photography

I know there aren’t many of us veterans out here in the world of professional photographers, but I’m very sure I’m not alone. I’m a Vietnam Era Naval Officer and I got my first “real” camera during my first tour. There have been several wars and actions since and even peacetime veterans will find this information valuable. Several years ago our affiliate president came back from the quarterly PPC affiliate meeting with information on the California Business Code to share with the veterans, if any, in Northern California Professional Photographers (NCPP). A little nugget for sure, but for me worth over a thousand dollars thus far. As a veteran I do not have to pay for my business license anywhere here in California! This section of the California Business Code was written in 1941 for the vets returning from WWII and last was modified on 22 February 2013. So it is current, relevant, and valu-

able for those of us who can still find our DD214s. Anyone wanting more information on all the value of that piece of paper is welcome to contact me. So here it is: California Business and Profession Code Section 16100-16105 16102. Every soldier, sailor or marine of the United States who has received an honorable discharge or a release from active duty under honorable conditions from such service may hawk, peddle and vend any goods, wares or merchandise owned by him, except spirituous, malt, vinous or other intoxicating liquor, without payment of any license, tax or fee whatsoever, whether municipal, county or State, and the board of supervisors shall issue to such soldier, sailor or marine, without cost, a license therefor. Are you paying for a license that is due you for free?

Ann became a photographer while in the Navy when the Admiral she worked for didn’t have quite enough to do for the most junior officer on his staff. Seconded out to both the Public Affairs and the Environmental Services Offices, she learned to use a camera. She considers the combination of photography and animals to be the perfect blend of two of her life’s passions. A photojournalist for nearly 25 years, Ann transitioned to portrait photography nearly 15 years ago, finding the skills needed for capturing images of fast-paced sports are the same as those needed to make a litter of puppies look like they are waiting to have their picture taken. A Photographic Craftsman and Certified Professional Photographer, her work hangs in homes and collections in Europe, across the United States, and in China.

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what you should know about social media marketing DAWN JIRSA-FAIRFIELD Marketing and Social Media Chair

Let’s talk Social Media! It seems everyone these days use social media in some form: Facebook, Twitter, Instagram, Pinterest, Yelp, the list of possibilities are endless! Often as photographers we are asked to use our images on our social media sites by our clients so they can “share” with all of their friends. And we as photographers like to post our images to promote our business and show off our work. Social media is here to stay, even if the most popular sites change from time to time. Getting comfortable with some basic social media marketing rules will make your time fun and productive! Using Facebook as an example social media site, you’ll find the following tips helpful. Keep in mind that most of these tips apply to ALL social media use, including your own website or email.

Follow The Rules! Facebook is very specific about what you can & cannot do when promoting a business on their site. It’s important that you take the time to review these rules BEFORE you go any further in promoting your business on Facebook. You can visit https://www. for the most recent guidelines about your business Page, including how promotions & special offers work. Your Facebook PROFILE is your personal profile. This is intended for personal use only, and is not in compliance with Facebook rules when you promote your business on your Profile. Your Facebook PAGE is your business page - the 45 | Professional Photographers of California

page where you can promote your business, including posting pricing, images, sales offers, etc. without worry of breaking the rules governing Profile use. You can easily discover if you are using a Profile if you have “Friends”. You are using a Page if you only have “fans”.

Spend Your Time Wisely! It will take you several hours over a period of a few days to populate your business Page on Facebook. Uploading images, creating Events to promote your sales or special offers, fleshing out “About” information and more will claim your time. Once you’ve got your Page completed, don’t make the mistake of thinking that 5 hours spent on Facebook = 5 hours of solid marketing. Social media doesn’t work this way. Take the time to post a status update about your client, sessions, or your day in general. Upload a few images, quickly browse your Newsfeed, comment on posts and log off. Your business still needs your marketing focus in other areas to be successful.

Protect Your Business! Any form of social media, including Facebook, is a PUBLIC source of information. Once you post an update or upload an image, it’s out there for the entire world to see. Was that status update happy, upbeat & professional? Don’t forget you’re posting on your business Page. Would you print a sign with your latest post & hang it on your physical studio wall for your clients to see? NEVER post an image that is less than perfect! Have you seen the website www.youarenotaphotographer.

MARKETING com? This site is comprised solely of images found online (primarily Facebook) posted by what the site calls “fauxtographers” in an effort to promote their business. Most of these images are unfortunate to say the least. Some of these images include basic mistakes we all make –don’t let this be you! ALWAYS include a watermark on all images you post online. Pay attention to your watermark placement to ensure the entire watermark is fully visible on the image. Consider using a black with white glow watermark to guarantee visibility. This is key to protecting your copyright. In the case of Facebook, also include the statement “Do not crop out or remove watermark. Alteration of any kind of this image is not authorized. Copyright studio name & year. Feel free to tag and share this image.” This phrase should be added to the “description” field for each image as you upload. Create & STICK TO a social media policy for your client’s images. My business policy: “Facebook images from your portrait order are uploaded to our studio business Page after you pick up your portrait order. Poses posted on Facebook are only the poses you have ordered portraits from.” This policy clearly informs my client that I will happily provide quality images for them to share online while protecting my business’ need to first sell portraits from those images. If your client has the images on Facebook before they order portraits, do they really need to order portraits? We’ve also found that when dealing with High School Seniors our sales have increased because the Seniors want ALL their poses online! Protect Your Clients! You cannot assume that your client wants their images posted online in any fashion. Always get the ok from your client before posting anything, including their name on any social media outlet.

How I handle this issue: At the time of session booking & consultation, I discuss social media with my client. I ask if they are on Facebook. If they are, I explain I’ll be sending them a friend request and will ask them to also “Like” my business Page. I then explain that I can post their images after they pick up their portraits. I make note of their yes/no response on my consultation form (a document that lives with their

records forever). I also always ask if I’ll be harming a surprise or a gift if I mention that they were in my studio for their session. I ask about the surprise/gift factor EVERY time someone books a session with me.

NEVER post images of children with their full name! If the parent tells you it is ok to post their child’s image on social media, go ahead and upload it and let the parent tag whomever they wish. This is very important –the person who applied the “tag” to a photo is able to remove the tag. Facebook states that anyone can remove a tag from a photo, but that doesn’t always work. Don’t put your clients’ children in possible danger –let the parents make the decision about tagging. I explain this policy to my clients, who are always thankful that I gave them that option.

Most High School Seniors want EVERYTHING on social media! However, often a parent will ask me to refrain from posting their images online and I must honor that request, even if my Senior is asking me to post for them. Pay attention to your Seniors’ parents when the social media discussion comes up –during the portrait order is usually when I get cues from the parent about social media.

HAVE FUN & BE YOURSELF! By far the most important factor with social media! Social media is & always will be a source of entertainment first, a marketing tool second. Your clients chose to come to YOU because of you. Social media should be treated carefully and with respect to how you are representing your business, but you should also be as open & personal as you can. Share your joys with your friends & fans. Celebrate with them. When a friend or fan posts something, respond! Participate in their social media life. Your participation keeps them interested in you & allows you to develop relationships with your clients you wouldn’t otherwise have access to.

Consider linking your personal Twitter & Instagram accounts to your Facebook profile. Linking these enables you to Tweet or post images from Instagram on your phone & they appear immediately on your Facebook profile as well. This is especially helpful for photographers who are not often at a computer & instead rely on their phone to update social media. e-Supplement


May 2013



MARKETING Now that you’ve got the basic guidelines down, get to it! Log in to Facebook and search “Create”. Facebook will give you Create a Page and walk you through creating your business page. You will become an “Admin” of that page and can switch back & forth from personal Profile to business Page with the same log in. Next month: How to work around Facebook’s limits for business pages: tagging clients in photos & posts, increasing your “Likes” and more!

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If you need assistance creating your business Page, email me at

For those of you more advanced in the social media world, don’t miss my California Sunday program on May 19th! We’ll talk about Facebook reach stats, how to grow your business Page “Likes” as well as how to implement Twitter and Instagram to your social media resources. Class size is limited to 12. You can register now at california-sunday-2013/

2014 Western District Image Competition August 21-23, 2013 TIM MATHIESEN, M.Photog.Cr., F-ASP, F-PPC Image Competition Chair

Western District Image Competition is just around the corner. Entries are now being accepted for the competition and the judging will begin on August 21, 2013. Yes, the dates are correct. As we mentioned earlier this year, PPC will be hosting the 2014 PPA Western District competition in conjunction with the 2013 PPC Pro Photo Expo and Conference in Pasadena. We not be holding a PPC state competition during this competition. We have already held the state competition for 2013. Future PPA District Competitions will be held in conjunction with PPC Pro Photo Expo and Conference. Manufacturer’s awards will be presented. The Kodak Gallery Award, Fuji Masterpiece and the Lexjet Sunset award will be awarded in the print competition. Each of the manufacturer awards are product specific for

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their awards. To qualify for the awards you must use that specific manufacturer’s paper. The Lexjet Sunset award will be given to the highest scoring print in the competition. If that print is awarded Best in Show, an additional award of an Apple iPad will be awarded. Awards from the February 2013 competition will be presented at the Annual Awards ceremony, held on Friday, August 23 from 6:00 p.m. to 7:30 p.m., at the Pasadena Convention Center.

Get those entries ready and upload now. The deadline is August 9, 2013 at 2:00 p.m. PST. I have to put the emphasis on the closing time on the 9th of August. If you are later than 2:00 p.m., the entry will not be accepted. All entries are being uploaded to PPA headquarters in Atlanta, GA. Their computers shut down

IMAGE COMPETITION at 5:00 p.m. EST/2:00 p.m. PST. Don’t wait until the last minute!

If you are entering prints, you still must upload your digital reference files by the August 9th deadline. You can deliver the print case to the Pasadena Sheraton Hotel on August 20, 2013 by 4:00 p.m. Cases will not be accepted after 4:00 p.m. I will be sending out more information as we get closer to the judging.

PPC is looking forward to exciting and educational competition. Good luck! Questions about Print Competition? E-mail Tim at: Read Tim’s bio at: about-us/meet-our-volunteers/

Register for Image Judging Academy at:

the digital cafe is returning to pro photo expo! august 23-25, 2013 | pasadena convention center e-Supplement


May 2013



Pro Photo West e-Supplement May 2013  

Official online magazine supplement of Professional Photographers of California to inspire, educate and inform our Members.