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Property News Property Management Agents’ 12 Month Marketing Plan
Dear Agent, To ensure that you get the best results from your Property News newsletter program our editorial team has developed a step-by-step 12 month newsletter marketing program that provides you with an outline of editorial suggestions that will take the hassle out of having to choose what is going into your next monthly newsletter. At a time when we are becoming more and more time poor, this program will guide you through the editorial process in a fast and efficent manner leaving you more time to work on your business than on the contents of your next newsletter. The ideas presented here have been utilised by agents large and small from across Australia. However, if one particular idea doesn’t suit simply choose the next one on the list. If you are still stuck, our friendly editorial team are only a phone call away waiting to assist you. In the mean time I hope that these ideas contained herein help you make the most of your newsletter program and we look forward to hearing of your ongoing success.
Kind regards,
Ken Robinson Publisher
ABN 72 081 808 906 29b Veronica Street, Cardiff NSW 2285 PO Box 3170 Valentine NSW 2280 T: 02 4954 2100 F: 024954 2001 M: 0408 028 825 E: kenrobinson@newsletterhouse.com www.newsletterhouse.com
Issue #1
Self-managing your rental property Aitken Real Estate, we deliver on service
Property Management 1O1
Continued from Page 1 >
The quiz you give to your property manager Self-managing a rental property is a bit like bringing young chickens into the lounge room for warmth during winter – seems like a good idea but it’s bound to get messy. The self manager soon discovers that tenants’ toilets never stop running when you have a pressing appointment; their air conditioners only ever conk out when you’re 100km away and the overdue rent cheque is always going into the bank next Friday. Eventually you will be faced with some options: anger management classes, hair restoration techniques or the appointment of a property manager Finding one isn’t hard. Unlike policemen they’re on every corner. Finding a good one is quite another kettle of fish. The following tips will ensure you make the right decision.
By looking at your property through the eyes of a local renter your Property Manager should be able to give you smart, cost-efficient recommendations to increase overall return and make the property more desirable. A good property management company should always make sure that your property stays competitive in the rental market and they can only do this if they really know the market. delighted with “I am absolutely te. Aitken Real Esta properties I purchased two property has one through them, by their Property been managed ion for over Divis ent Managem 4 years. I would strongly !” them recommend Melanie Olsen
Are they members of a Real Estate management organisation? Are they certified property managers? Have they received specific training in property management?
What you are looking for is a report generated via property management software and not something someone has typed up by hand on the spot. That’s an automatic red flag indicative of their not having proper rental bookkeeping methods in place.
Ask for references – at least three.
You need to look for a company with a system in place. Request an example of the management report that they give to owners.
Are YOU selling for the right price?
Continued on Page 3 >
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SYSTEMS ARE VITAL
View properties for sale at www.abcrealestate.com.au
A management company that knows the local market knows what renters are looking for. Local market knowledge is vital if you are to increase rental rates, lower turnover rates and decrease vacancy time.
www.abcrealty.com.au
Who will be handling your property? How long have they been in property management? Who will be the backup when your representative is on holidays or away for any reason?
INTERVIEW THE PROPERTY MANAGER How do they find tenants? Do they have a marketing program that goes beyond their website? How do they look after properties and respond to tenant’s maintenance requests? How do they track income and expenses? Do they utilise property management software? Do they provide statements reflecting the property’s income and expenses?
LOCAL MARKET KNOWLEDGE
In this issue of Property News: • Questions you must ask your property manager • Protecting your real estate inheritance
How long they have been in business? How long have they managed properties in your area?
stic, my “Absolutely fanta surpassed! expectations were ion agement Divis The Property Man of the market, ledge know t had grea ugh, thoro very were cient!” effi and ful help A. Kontis
If you would like to sell your property please call our sales team and rest easy in the knowledge that our team of experts will look after you!
Phone: 1234 5678
Name Here Job Title
Name Here Job Title
Name Here Job Title
Name Here Job Title
Name Here Job Title
How does this story promote you? Self-managing your rental property rather than using a real estate company Explain what we need to supply us with to produce this issue
What do you need to supply us with to produce this issue? • Photos and titles of leased properties • Testimonials from landlords - maximum possible • Photos of property management team
ABN 72 081 808 906 29b Veronica Street, Cardiff NSW 2285 PO Box 3170 Valentine NSW 2280 T: 02 4954 2100 F: 024954 2001 M: 0408 028 825 E: kenrobinson@newsletterhouse.com www.newsletterhouse.com
Issue #2
Maximising your return Tight rental market great for landlords
Lack of rentals great chance for landlords
How can you maximise your return on your investment property? In this Issue of Property News: • Win $25,000 off your mortgage • Tight rental market great for landlords • Tax tips for property investors
ABC Realty knows how to maximise your return With so few rental properties available and a large number of good quality tenants seeking accommodation, now is an ideal opportunity for landlords to maximise their investment. The serious shortage of housing that exists not just locally but nationally has presented a unique chance for landlords to try to increase their financial return. It also offers the chance to select quality long-term tenants who will guarantee a stable income. Wyong First National Real Estate specialises in providing a comprehensive management service for landlords. The agency not only tends to the ‘nuts and bolts’ of management by assessing tenants, ensuring properties are well maintained, and keeping rents up to date, but also advises landlords of opportunities to expand their portfolios.
nEEd hELP wiTh yOUR REnTAL PROPERTy? FULL REPORT PAGE 3
Many factors determine the rent of a property including its size, its location, whether or not it is close to schools, shops and transport, and its condition. The rent is set in consultation with the landlord and then the agency lists the details of the property. This includes drawing up a detailed inventory with photographs and a video of both the exterior and interior of the property. In consultation with the client, Wyong First National then markets the property and aims at selecting a suitable tenant, one who will both pay on time and maintain the property properly. Note the emphasis above on the word ‘consultation’. Wyong First National prides itself on communicating effectively with both landlords and the tenants. This is because the agency knows good communications are the key to a successful tenancy and can avoid costly complications in the future.
Recent examples of successfully rented properties include 4 Tonkiss St, Tuggerah, which was let within a week. The new tenant was excited to be moving into a home that matched her requirements. Another home at 95 Barker Street, San Remo, was also let within a week. The successful tenant loved the newly refurbished property which was complete with a new kitchen and pet friendly yard. The home was ideally located close to the freeway at the northern end of the coast. The new tenants at 12 Keefers Glen, Mardi, are also more than pleased with their new home which features four bedrooms, a double lock up garage and convenient location. The tenants at 68 Riveroak Drive, Mardi, are also delighted with their new family home. A large property, it has space for an office and is also situated near the freeway and Westfield Shopping Centre.
So, if you own an investment property or are planning to buy one, consult the experts in property management at Wyong First National Real Estate to ensure you get the best possible advice.
If you have any enquiries, please call one of our experienced Property Management team!
cALL OUT TEAm OF PROPERTy ExPERTs A Special Introductory Rate applies
www.abcrealty.com.au
If you are a new client, Wyong First National’s Property Management team will firstly appraise your property, advising you of its potential return.
Mark Simpson 0412 927 879 Principal
Lisa Ashby 0402 906 901
Maxine Moane 0414 893 095
Melinda Horton 4353 1999
Frances Maunelle 4353 1999
1234 5678 www.abcrealty.com.au
How does this story promote you? Promote You – how can you maximise your return or your investment property…also, common mistakes landlords make at tax time
What do you need to supply us with to produce this issue? • Photos of quality rental properties • 4/5 testimonials from tenants – names not important • Photos of property management team
ABN 72 081 808 906 29b Veronica Street, Cardiff NSW 2285 PO Box 3170 Valentine NSW 2280 T: 02 4954 2100 F: 024954 2001 M: 0408 028 825 E: kenrobinson@newsletterhouse.com www.newsletterhouse.com
Issue #3
Seeking quality rental properties
Agents seek quality rental properties ‘Don’t let this happen to your investment property’, agents warn
The lack of investment properties has created a crisis in the rental market, with vacancy rates at an all time low. Until the recent rate cuts many investors were shy about investing in property. The high interest rates also precluded many first homebuyers from purchasing and they continued to rent. As a result a serious shortage of rental properties has arisen with vacancy rates as low as one per cent being reported throughout the country. Even though the Reserve Bank of Australia has cut interest rates and the government has now boosted incentives for first homebuyers the lead time before the situation will be corrected could be years – not months. As such Wyong First National is urgently seeking more investment properties to meet the demand from qualified renters anxious to lease a home. A highly professional agency, Wyong First National commands an impressive rent roll with hundreds of landlords on its books. Over the years it has attracted many landlords, some with extensive property portfolios, because they are renowned for their high standard of property management. Continued on page 3
In this Issue of Property News: • Red Cross Emergency REDiPlan launched • The crisis in the rental market • Current properties on the market
www.abcrealty.com.au
How does this story promote you? How to achieve a balance of qualified tenants rather than unwanted problems
What do you need to supply us with to produce this issue? • Testimonials from happy owners • Photos of above • Photos of poetry management team
ABN 72 081 808 906 29b Veronica Street, Cardiff NSW 2285 PO Box 3170 Valentine NSW 2280 T: 02 4954 2100 F: 024954 2001 M: 0408 028 825 E: kenrobinson@newsletterhouse.com www.newsletterhouse.com
Issue #4
Time to invest
Time To invesT As vacancy rates hit a new low, investors are reaping the rewards See page 3 for full details ►
In this Issue of Property News: • Tips for negotiating property prices • Making the most of low vacancy rates • Letter to the homeowner
www.abcrealty.com.au
How does this story promote you? Vacancy rates at a new low – how investors are reaping the rewards of qualified long term tenants and maximising high return
What do you need to supply us with to produce this issue? • Show property’s for sale that would achieve the maximum return to any investor thinking of buying • Give approximate rental returns (approx.) • Photos of above property’s • Photos of property management team
ABN 72 081 808 906 29b Veronica Street, Cardiff NSW 2285 PO Box 3170 Valentine NSW 2280 T: 02 4954 2100 F: 024954 2001 M: 0408 028 825 E: kenrobinson@newsletterhouse.com www.newsletterhouse.com
Issue #5
Leased within days
Vincentia property leased within days! How did excellent presentation ensure that this property attracted immediate tenant interest?
Presenting your rental property in its best possible light is very important if you want to attract quality tenants and receive a good rental income. A fresh coat of paint, new carpets or installing something like ceiling fans can go a long way to improving the overall look and feel of your property, making it easier to attract tenants and start earning income on your investment. In this report, we speak to Oz Combined Property Manager Julie Hadley about how, with her advice and guidance, a Vincentia property was leased within days.
What were the features of the home at 31 Frederick Street?
See page 3 for full details >>>
In this Issue of Property News: • Why is Spring the best time to sell? • Rental property shortage opportunity for investors • Exceeding demand for rental properties
How does this story promote you? Show how well presented properties can achieve immediate tenant’s interest and maximum rental returns
What do you need to supply us with to produce this issue? • Photos of rental properties sold/for sale with some point form info of property • Photos of property management team • Any stories re: similar time frame leasing
ABN 72 081 808 906 29b Veronica Street, Cardiff NSW 2285 PO Box 3170 Valentine NSW 2280 T: 02 4954 2100 F: 024954 2001 M: 0408 028 825 E: kenrobinson@newsletterhouse.com www.newsletterhouse.com
Issue #6
Wanted - Rental Properties
How does this story promote you? Show why it’s a great time to jump into the rental market
What do you need to supply us with to produce this issue? • View property manager gibing reasons • Show areas with any quality homes to lease • Photos of above
ABN 72 081 808 906 29b Veronica Street, Cardiff NSW 2285 PO Box 3170 Valentine NSW 2280 T: 02 4954 2100 F: 024954 2001 M: 0408 028 825 E: kenrobinson@newsletterhouse.com www.newsletterhouse.com
Issue #7
Is your rental property up to scratch?
Is your rental return up to scratch? If you are a landlord in the Moonee Valley area, you should be getting phenomenal results from your rental property at the moment. If you’re not, there’s something wrong. FULL REPORT PAGE 3
In this Issue of Property News: • What is a property inspection report? • Good news for Moonee Valley landlords • Rental bond secures your financial future
www.abcrealty.com.au
How does this story promote you? Is your rental return up to scratch If you’re not achieving phenomenal results in your area then something is wrong?
What do you need to supply us with to produce this issue? • Investment type properties for sale, costs, return (approx.) • Photos of property manager and team • Photos of properties
ABN 72 081 808 906 29b Veronica Street, Cardiff NSW 2285 PO Box 3170 Valentine NSW 2280 T: 02 4954 2100 F: 024954 2001 M: 0408 028 825 E: kenrobinson@newsletterhouse.com www.newsletterhouse.com
Issue #8
Owners earn high yields Agents sell 3 homes in same street! ABC Realty delights vendors with strong sales results!
3 Mae Crescent, Panania Good news travels fast and it certainly did recently when a sales agent sold three properties in the same street in Panania quickly and for great prices. According to the Sales Manager of Chambers Fleming Professionals Padstow, Todd Owsnett, the sales were like a domino effect. “I sold 27 Mae Crescent first, and from that came the listing next door at 25 Mae Crescent. While marketing that property I met the owners of number 3 Mae Crescent who then listed with me,” Todd said. “Each vendor was impressed with the marketing programs our team put in place, the way we conducted the open houses and of course the results we achieved. “All the properties sold to lovely young couples who were first homebuyers and
25 Mae Crescent, Panania who will undoubtedly be great neighbours,” he said. “With between 30 and 50 groups inspecting each property we now have many more qualified buyers on our database who are looking to purchase in Panania and the surrounding suburbs. “So, if any owners are thinking about selling they should contact us immediately. We will appraise their property honestly, giving them an accurate assessment of what we believe it is worth. “I would like to stress we tell vendors what we believe a home is really worth. We are not like some agents who inflate the value of a property just to win the listing. Such tactics are damaging to the vendors because a property can then languish on the market for months,” Todd said.
27 Mae Crescent, Panania “In my opinion, people who are thinking of listing in the next 12 months should do so now to take advantage of the excellent market conditions we are experiencing because of the low interest rates and government grants. “The First Home Owners Boost (FHOB) that was announced by the government last year is set to be reduced from the 1st of October and is due to cut out completely from the beginning of next January. “As such, first homebuyers should buy now to take advantage of the grants and vendors should list now to take advantage of the good market conditions.” If you are planning to sell your home, contact Chambers Fleming Professionals Padstow for sound, professional advice about the best way to sell, buy and lease.
www.abcrealty.com.au
Why not let our team of professionals help you sell your property? Call us on 1234 5678 and rest easy.
John Owsnett Director 0417 000 045
Belinda Owsnett Office Manager Residential Sales 0417 433 313
Todd Owsnett Sales Manager Residential Sales 0404 429 103
Bill Kordos Residential Sales 0412 444 500
Nick Wieder Residential Sales 0406 680 817
Darren Musgrave Residential Sales 0410 411 111
Joy Owsnett Director
Liz Robinson Property Manager
Michelle Zaravinos Property Manager
Dean Owsnett Property Management
Peter Ayres Property Management
Aimee Belgre Reception
How does this story promote you? Owners earn high yields Strong rental market means investors can expect high excellent returns
What do you need to supply us with to produce this issue? • Maximum photos of leased properties – all areas • Photos of tenants, your agency’s statements re: key factors regarding clients i.e.: maintenance not done with high costs
ABN 72 081 808 906 29b Veronica Street, Cardiff NSW 2285 PO Box 3170 Valentine NSW 2280 T: 02 4954 2100 F: 024954 2001 M: 0408 028 825 E: kenrobinson@newsletterhouse.com www.newsletterhouse.com
Issue #9
It’s all about trust Employing the right agent to sell
From: Page 1
Any agent can show you a list of sales achieved and their marketing strategy, but according to John Owsnett, there is just one question that you should ask your agent before employing their services. “The very first question you should ask your agent, is if he or she is a member of the Real Estate Institute of New South Wales (REINSW),” he said. “REINSW is the authoritative voice of the property industry and by using an REINSW member agent you can be assured that you are dealing with a credible agent who has the best information, training and advice in the industry.” As one of the few REINSW Members in the area, John has been a financial and active member of the REINSW since 1970. “A well-chosen agent can be an invaluable asset for you as they can offer a wealth of knowledge and expertise and is well placed to read day to day changes in the market place,” John said. That is where an REINSW member agent can help you as there are many more advantages to dealing with an REINSW member agent. “So the next time you want to list or rent a property, make sure you ask the agent one simple question that could end up saving you thousands, “Are you a member of the REINSW?” John said.
Details of all member agents are listed on the REINSW website. Go to www.reinsw.com,au where you will see the ‘find a member agent’ function. Enter the suburb and location you are interested in and a list of REINSW members in that area will be generated for you.
East Hills
Also, don’t forget to look out for the REINSW member logo. The innovative Chambers Fleming Professionals Padstow team, which is currently ranked first in the state, provides vendors with exposure to an extensive audience of potential buyers through the internet. As one of the few registered Valuers in the area, John Owsnett, a Charter member and recipient of the prestigious and highest International Melvin Jones Award (a very rare award with the Local Lions Club), is on hand to provide obligation free advice to potential buyers and sellers. Established in 1956, Chambers Fleming, the Professionals Padstow, has become renowned within the community for excellence in service and quality assistance and advice. The office is located on the corner of Howard and Faraday Roads, Padstow and is one of the only offices in the area open seven days a week for your convenience. For more information log on to www.professionalspadstow.com.au or telephone 9771 4555.
Milperra
Padstow
Panania
Picnic Point
Revesby
www.abcrealty.com.au
Why not let our team of professionals help you sell your property? Call us on 1234 5678 and rest easy.
John Owsnett Director 0417 000 045
Belinda Owsnett Office Manager Residential Sales 0417 433 313
Todd Owsnett Sales Manager Residential Sales 0404 429 103
Bill Kordos Residential Sales 0412 444 500
Nick Wieder Residential Sales 0406 680 817
Darren Musgrave Residential Sales 0410 411 111
Joy Owsnett Director
Liz Robinson Property Manager
Michelle Zaravinos Property Manager
Dean Owsnett Property Management
Peter Ayres Property Management
Aimee Belgre Reception
How does this story promote you? Show the importance of an agent you can trust with selling / renting / getting the service at a competitive price, eg: you possess skill and knowledge
What do you need to supply us with to produce this issue? • Photos of the team • Membership or area/state group • Enforce your website
ABN 72 081 808 906 29b Veronica Street, Cardiff NSW 2285 PO Box 3170 Valentine NSW 2280 T: 02 4954 2100 F: 024954 2001 M: 0408 028 825 E: kenrobinson@newsletterhouse.com www.newsletterhouse.com
Issue #10
Housing shortage sparks rental crisis
Housing shortage sparks rental crisis ABC Realty has qualified tenants seeking homes
The lack of investment properties has created a crisis in the rental market, with vacancy rates at an all time low. Until the recent rate cuts many investors were wary of investing in property. The high interest rates also precluded many first homebuyers from purchasing and they continued to rent. As a result a serious shortage of rental properties has arisen with vacancy rates as low as one per cent being reported in some parts of the country. Even though the Reserve Bank
of Australia has cut interest rates to 4.25 per cent, the lowest level since December 2001, and incentives for first homebuyers have now been boosted, the lead-time before the situation will be corrected could be more than a year – not months. As such Marco Errichiello from Rich & Oliva believes now is the ideal time for investors to buy back into the market. “With interest rates falling to such a level and predictions that the cash rate could fall as low as 2.5 per cent in 2009 - plus the high rental yields - it’s a great time for investors to buy. “Property is also a solid alternative to the stock market because unlike the latter, housing offers stable returns and long-term capital growth,” Marco said. “There’s no doubt many residential prices are down but I believe if you buy property when prices are low and you hold for a few years you will do well. Opinions vary but it’s generally held that despite fluctuating interest rates and negative economic influences most properties double in value about every seven years,” he said. “Most investors enter the property market when their yields are about five to
seven per cent and there is no doubt they can get those returns now. Depending on their personal finances, some investors can absorb a negative return. That is, they make up the difference between the rent and the mortgage repayment. However, most investors look to ensure their investment properties are either cash flow neutral or give them a small return.” Because of the shortage of rental properties, Rich & Oliva is urgently seeking new landlords with existing investment properties to meet the demand from qualified renters anxious to lease a home. A highly professional agency, Rich & Oliva commands an impressive rent roll with hundreds of landlords on its books. Over the years it has attracted some landlords with extensive property portfolios because they are renowned for their high standard of property management. If you are seeking a Property Manager to look after your investment or want advice about the purchase of an investment property contact Rich & Oliva. Marco and his team will be only too pleased to assist you.
In this issue of Property News: • Holiday safety tips for your home • Sales rising • Is your investment property protected?
How does this story promote you? You have qualifies tenants waiting / seeking homes
What do you need to supply us with to produce this issue? • Photos of properties, staff, property manager, etc. • Any investment photos of homes sold + description eg: 6 brooms, bathroom, etc
ABN 72 081 808 906 29b Veronica Street, Cardiff NSW 2285 PO Box 3170 Valentine NSW 2280 T: 02 4954 2100 F: 024954 2001 M: 0408 028 825 E: kenrobinson@newsletterhouse.com www.newsletterhouse.com
Issue #11
Affordable boon to wealth creation Head property wealth achievable
Mudgee affordability a boon to wealth creation
You can grow a property portfolio
Is it possible to grow a property portfolio? Is it affordable? What is the theory and the practice? We spoke to The Property Shop for an insight into Mudgee property. One of the advantages of living in a town like Mudgee is that the cost of a good home is relatively low compared to metropolitan areas and in a low interest rate environment that puts wealth creators on a particularly good footing. With comparatively low interest rates, a stock of affordable housing and First Home Buyer initiatives the timing is right to enter the housing market. Because even the dearer homes in Mudgee are far cheaper than comparable properties in Sydney, residents here are in a far better position to buy a home to live in, grow their equity in the home quickly and, when they are financially ready, invest in property. Too many people think that they have to almost own their first home before they can invest in a second. That’s not the case. All you need is a substantial amount of equity which can be achieved by a reasonable deposit and relatively inexpensive renovations and improvements that increase the value of the property. As a simple example: If you buy a $300,000 property on 20% ($60,000) deposit you have $60,000 equity in the home. But if you spend $10,000 on renovations such that the home’s value increases to $360,000 that additional $60,000 value is also counted towards
your equity as it is not part of your debt to the financier. Thus you suddenly have $120,000 equity. By this time you are in the region where a financier will look favourably on you if you want to purchase another property. Owning your own home gets you capital gain. Conversely buying investment property gets you both capital gain, a rent return and tax deductions for most of your expenditure. So it makes sense to increase the asset class that brings you the greatest total return. Increasingly, the combined monthly payments on an investment property (even paying off the home you are living in) are very achievable. The interest on the investment loan is tax deductible and after tax refunds and depreciation benefits available on the investment property, together with the rental income, there is not a lot extra you would have to top into the kitty to repay the loan. To make it even more affordable in the first instance you could look at an interest only loan. The theory of property accumulation on interest only loans is a relatively simple formula. All of the rent from your investment property is used to quickly pay off (or at least increase equity in) your first property. Using this system some people quickly accumulate a number of investment properties in a short time. The property market has increased
dramatically in Mudgee in the last 7 to 10 years. Remember it does that on a cyclical basis. It is sound practice that you have some of your hard earned cash invested in the property sector. If its simply lifestyle then maybe renting is for those that want a quality of life as opposed to wealth accumulation. Of course this is general information. Your own decision should be based on the advice of professionals including your accountant, financial adviser and lender. When you are ready to buy or even move up in the rental market, The Property Shop team knows Mudgee very well. Ring them on 02 6372 2222.
View properties for sale at www.abcrealty.com.au Read our full report on page 3
Are you selling for the right price? If you would like to sell your property please call our sales team on 1234 5678 and rest easy in the knowledge that our team of experts will look after you!
In this issue of Property News: • Raising funds for prostate cancer • Insight into the Mudgee property market • Understanding property cycles www.abcrealty.com.au
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Name Here Job Title
Name Here Job Title
Name Here Job Title
Name Here Job Title
www.abcrealty.com.au
How does this story promote you? Affordable investment properties in your area if any and help in building a portfolio
What do you need to supply us with to produce this issue? • Prices/photos of properties to suit investors • Approximate rental return
ABN 72 081 808 906 29b Veronica Street, Cardiff NSW 2285 PO Box 3170 Valentine NSW 2280 T: 02 4954 2100 F: 024954 2001 M: 0408 028 825 E: kenrobinson@newsletterhouse.com www.newsletterhouse.com
Issue #12
Appraised, listed and leased in 1 week Maitland home owners overjoyed with sales result
Maitland hoMe appraised, listed and leased in 1 week!
What was the story behind this amazing achievement by the team from ABC Realty?
How was it possible to find quality tenants for this property so quickly? Your home means so much more to you, than just somewhere to sleep, eat and house your belongings. Years of memories are embedded in the carpets and the walls and your home has always been your foundation. For this reason, parting with your beloved property can be an extremely emotional experience. In this exclusive report, we reveal how one couple made the difficult decision not to sell up but to rent out their home, while they resided in America for a few years. After seeking the advice and enlisting the help of the Tony Cant Real Estate team, their property was appraised, listed and leased in just one week.
Tony Cant Real Estate Principal Andrew Cant said the couple were leaving Australia later this year but were struggling with what to do with their home. “This couple was being pressured by a time deadline, so they contacted us for a sales and rental appraisal so they could weigh up the options,” Andrew said. “They expected to be overseas for approximately 5 years and they were concerned about the prospects of renting out their prestigious premises, as they really wanted to keep their home.” After discussing their concerns with the Tony Cant team, the couple decided to rent out their property prior to leaving Australia so they could get a feel for the quality of tenants before their departure. “Exactly one week later a mature couple were introduced to the property and they fell in love with it,” Andrew said.
“The owners got to meet and approve their tenants, a holding deposit was paid and the lease will commence later in June.” The Tony Cant Real Estate team pride themselves on providing excellent commercial and residential property management services to their clients. “As a property investor, you want to maximize the return on your asset and that is why you need a property management team, that has the skills and commitment to provide better tenants and fantastic rental income with fewer vacancy periods,” Andrew said. “All you have to do is make the decision to come to us and we’ll do everything else — we are passionate about removing all the stress and hassle out of the rental process.” For more information on rental management or buying or selling, talk to the experienced team from Tony Cant Real Estate.
Selling your property has just become easier Each month you can receive your copy of Property News, our local update on what’s happening in the property market. To ensure you don’t miss out on your copy each month.
please phone 1234 5678 for your Free copy
are you totally satisfied with your current agent?
andrew Cant principal
• Has your property been on the market for an extended period? • Does your agent communicate regularly with you and provide feedback? • Has your property been advertised or properly marketed? If you answer no to any of the above, then you are not receiving the service you should be. To find out how you can achieve the best service and sale price possible call me personally and I will arrange a free consultation, with the most appropriate property consultant. No pressure, just honest, reliable advice. Why settle for inferior service, speak to the agents that have a proven track record and get results. Contact me now on 1234 5678
Meet some of the Property Management Team at ABC Realty
FUll report paGe 3 In this issue of Property News: • NSW Budget – good news for investors • Maitland home owners thrilled with result! • Meet our Property Management team
Free propertY adViCe
Joscelyn Lambert
Stephanie Glencross
Jennifer Guy
Julie Hillas
Margo Smith
Kristy Franklin
Candice Taggart
P: 1234 5678 E: rentals@abcrealty.com.au
How does this story promote you? Maitland home appraised, listed and leased in one week How is this possible to achieve
What do you need to supply us with to produce this issue? • Testimonial of similar rental story • Info on young, mature, family’s needs • Photos of any
ABN 72 081 808 906 29b Veronica Street, Cardiff NSW 2285 PO Box 3170 Valentine NSW 2280 T: 02 4954 2100 F: 024954 2001 M: 0408 028 825 E: kenrobinson@newsletterhouse.com www.newsletterhouse.com
How you can use Property News Most Real Estate people are far too busy to be bothered learning how to put a newsletter together. It takes great skill and an incredible amount of experience to write credible editorial that has the sales punch you need. Each month you will receive from Newsletter House a PDF file, via the internet, with your Property News newsletter ready for print and or email! Each newsletter is customised to reflect the look and feel of your agency. The newsletter includes all of your contact details, your photo and logo, plus articles sharing your sales success. As far as the reader is concerned, it looks like you wrote the newsletter yourself! Once you receive your customised newsletter via email, as an Adobe Acrobat PDF file, you simply print your newsletter and then mail or letter box drop it to your client and prospect database. Each monthly newsletter means you keep in constant contact with your valuable database. But instead of mailing out one page sales letters that look and read exactly like all the other letters being sent by agents in your area, your newsletter shows your community that you value them enough to keep them informed about how they can sell and buy property! If you are looking for a point of difference then you will find Property News the answer. Many of our clients know the power of newsletters, but prefer we do the hard work for them. Why not leave the job of marketing your firm to an experienced group of professional publishers? Property News is for those people who desire their own specialist in-house publishing arm on a budget.
Clients who have taken this package report back to us that when they get their final draft, it’s as though they have gained extra staff. When you invest in the Property News 12 month program we go beyond the call of duty to ensure that not only do you get a brand new newsletter, but a marketing vehicle designed to help you get the new business you need to grow! What do you have to do each month to get Property News ready for your local market? Property News – Editorial Question Sheet TO PROVIDE YOU WITH THE BEST POSSIBLE EDITORIAL, PLEASE MAKE SURE ALL OF THE QUESTIONS ARE ANSWERED, OTHERWISE YOUR EDITORIAL MAY BE LACKING IN MARKETING POWER. Agent’s Business Name:
__________________________________________
Principal’s Name:
__________________________________________
Name of listing agent:
__________________________________________
Name of selling agent:
__________________________________________
Property to be featured:
For Sale_____
Sold_____
Step 1. Fill in our editorial question sheet, giving us the main points about your cover story. We only need the basic elements of the story. We know how to put your story across the way you want it presented. Step 2. We do the rest. You don’t have to write a thing. All the design artwork is done by our team of professionals. Step 3. Once you have signed off on original art you print and send it out to your local area.
Time To invesT As vacancy rates hit a new low, investors are reaping the rewards See page 3 for full details ►
Address of Property to be featured: Street: ______________________________ Suburb:______________________________ Length of time on the market: __________ Days __________ Weeks __________ Months Listing Price:
Selling Price:
Was there a previous listing with another agent? _____No _____Yes If yes, how long did the other agent have it on the market? ____________ Number of inspections: __________ Number of offers made: _____________ Main overall message you would like your article to convey: ________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ Imagine for a moment you were communicating this message to a customer, what would be 3 main convincing points you would share with them about this property? 1. ______________________________________________________________________ 2. ______________________________________________________________________ 3. ______________________________________________________________________ PLEASE PROVIDE A BRIEF DESCRIPTION OF THE FEATURED PROPERTY, PREFERABLY AN INFORMATION SHEET THAT YOU USE FOR ADVERTISING THE PROPERTY Realestate.com.au property ID: Your own website ID:
In this Issue of Property News: • Tips for negotiating property prices • Making the most of low vacancy rates • Letter to the homeowner
www.abcrealty.com.au
Disclaimer The information contained in this document and any accompanying files is or may be confidential and is the copyright property of Newsletter House Pty Limited. In the case of art and ideas, copyright does not pass until payment is received. Any use, dissemination, forwarding, printing or copying of this material is unauthorised. No part of it should be reproduced, adapted or communicated without the written consent of the copyright owner. ©Newsletter House 2011.
ABN 72 081 808 906 29b Veronica Street, Cardiff NSW 2285 PO Box 3170 Valentine NSW 2280 T: 02 4954 2100 F: 024954 2001 M: 0408 028 825 E: kenrobinson@newsletterhouse.com www.newsletterhouse.com
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ABN 72 081 808 906 29b Veronica Street, Cardiff NSW 2285 PO Box 3170 Valentine NSW 2280 T: 02 4954 2100 F: 024954 2001 M: 0408 028 825 E: kenrobinson@newsletterhouse.com www.newsletterhouse.com