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Elements of Good Product Brochure Design Good product brochure design is all about creative thinking. It is going beyond the templates to create something new and exciting that gives a mileage to the products featured. Here below are some things to keep in mind when it comes to designing that perfect brochure. Appropriate format For the best productbrochure design, this is the first step. Discuss things in detail with the client to gain perspectives like appropriate medium for message and product type that the business is trying to promote. When it comes to marketing luxury products, a zfold or tri-fold brochure is not a good choice because such products require big pictures and white spaces. Choose the narrow formats for documents you want to distribute at handouts. It is possible to get creative with brochure formats such as the concert organizers might have ones unfolding into posters. Sending these via mails is easy or hanging this in room makes the brochure visible always. When the poster is attractive, people would love to hang it. With posters, it makes sense to get creative. Quality printing: One has to look beyond the nice layout of pages to the actual physical product people hold in the hands. Knowledge of the printing techniques seriously enhances the design. Some effective techniques of printing productbrochure are the following. 

Letterpress: this involves pressing the non-inked and inked parts into paper creating nice feel and look.

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Varnish: such layers add glossy effects and get the perfect results with partial varnish.

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Die cut: this involves creation of irregular shapes by cutting the paper in and create unusual effects.

Good things do come at a price and thus addition of such effects signify extra charges for businesses but this is money spent to increase the ROI. White space: Just like in any project involving graphic design, white spaces work well for the productbrochure. Maintain readability and aesthetics with well-balanced brochure white spaces. Color choices: In any brochure, people are first going to look at the colors because these convey something more than the mere aesthetics. Wise choices are important for this reason. Most often, the designers have little say in the matter because they need to use the company colors for branding purposes. Typographic details: Most of the people going through brochures hardly notice the titles or presence of justified text with spaces between words perfectly distributed. It is necessary to emphasize upon certain details like use of thin spaces, ligature use, avoiding orphans, widows, and any dumb quotes. Follow the rules for good productbrochure design. Paper choice: The papers tend to be amazing as it can add life to boring designs. The appearance and the feel of paper can transform the brochure to something special.


Use Technology for Successful Property Marketing Marketers use all possible tools and techniques to ensure the success of property marketing. Incorporation of technology is making things easier for both the marketers and their clients. One in every five people tends to make the purchase decision even before viewing the building itself and this is becoming possible only because of the strides in technology. CGI VR technology allows people to go through the building architectural rendering. This is for both exterior and the interior parts. It facilitates decision-making. Property marketing is easier when you know how to use technology to facilitate business. Get 360-degree views One can get the 360 degree with the right camera and it does not involve massive financial investment. Create a short video of property interiors and interested people can view this online. Make use of social platforms like YouTube. Consider the chances of success with this strategy and then move on to CGI technologies. It works as virtual walkthrough but only works with completed properties. CGI visualization High quality of exterior and interior visualizations can give the building a high chance of success in the market. People get attracted to the renderings as this conveys the vision of the architect and the designers in the best possible way. Use of VR hardware When you are able to include VR walkthrough simulations for property marketing it paves the way for use of other high-end hardware for optimizing the results. Nowadays, one can make full use of mobile-based headsets to convey your vision to the people that matter to your business. Use of augmented reality Augmented reality is the best way to present the development site. It works as less immersive option of VR model where the participant sees the virtual objects lying over the real-world view. It is possible to use augmented reality for property marketing by allowing the prospects to try varying aesthetics of interior decor. They can for example see how particular furniture pieces are going to appear when they are within the particular space. For standalone properties, this works as a fantastic tool especially those in midrefurbishment or development stages. This way the viewers would be able to see digital presentations of finished products while retaining the contact with property, just the way it is. This way you can suggest the building possibilities in a subtle way without asking the buyers to immerse themselves fully in property visualization especially when this property does not exist at least yet. Tech marketing By using technology for property marketing, you are showing your commitment to future. This is going to be an automatic attraction for the tech perceptive modern audience and increase your chances of selling. Get the word out regarding your use of VR for showing properties on social media, press, through PR, and emails.


Interiors Photographer Mistakes

in London Points out the Common Photography

Property agents and the homeowners tend to work with only the best interiors photographer in London. One has to cover all the required aspects to maximize the quality of the results. Here are some of the mistakes that people tend to make when taking interior photographs and the way to avoid these. Not dressing rooms The biggest thing is the presentation so it would be a big mistake to simply walks inside any room and start taking photographs. The best interiors photographer in London would set up the equipment, address this as they walk around looking everywhere and thinking about the presentation. This might involve positioning and plumping up the curtains or straightening them as required. It is necessary to turn on the lights and remove clutter. The clutter can be anything from appliances, family photographs, to furniture and even magazines. Remove anything that one does not find in show home. Even an additional armchair present in middle of floor might spoil the overall space sense so removing this becomes necessary. This is necessary for all rooms. Poor composition Many times clients request re-shoots since the original work was not at par with the market requirements or simply falls short of the expectations. Interiors photographer in London would take a walk through the rooms visualizing the best angles for taking photographs in a way that displays its key features. This might be striking views, fireplaces, open spaces, windows, and one room flowing into another. It is not always possible to capture the USP of rooms with single shots. For this reason, taking shots from multiple perspectives is good especially because this way you are giving client choices. Another composition aspect is the height to take the shot from as for kitchen shooting from the chest height ensures the showing of work surface top portions. For the bathroom and the living room where most fittings and furniture remain at below waistheight, the interiors photographer in London would take shots from closer to hip. Reflections and flash shadows It is challenging to use flash for lighting rooms because this involves the presence of reflections and shadows. Mirrors, beamed ceiling, windows, furniture, and the partition walls among others prove to be a hurdle. Lighting large rooms using single light sources is great skill and it might involve taking multiple shots that does away with the chance of casting the harsh shadows inside the room. It also helps to avoid illuminating own face within display glass-fronted cases. Use of diffusers, bouncing flashlight from ceiling or wall or use of multiple flashes with low power softens the light spread. Interiors photographer in London follows the rule that vertical lines need to be vertically perfect. To achieve this one has to keep camera facing ahead straight.


What is 3D Architectural Visualisation? Among all the technology introductions in the field of architectural visualization, 3D rendering is the fastest growing aspect. Most of this development has happened in the last 3 decades with the artists getting the required tools for seamless work in this medium. Such is the power of this medium that the onlookers feel amazed with the animations and the drawings that seem to suspend disbelief and inspiring awe at the same time. One has to understand that this type of architectural visualization is more than simple expression of this fine art. This engine powers countless industries and we get a glimpse into how the whole system works both naturally and artificially. This technological evolution spawns innovation, connection, entertainment, relative thinking, and communication. The understanding of the 3D rendering technology involves knowledge of its applications and its importance in the future of technological progress. This involves 2D representation of the model of computer wireframe with properties like material, texture, and color. You come across 3D rendering daily without even noticing this. It is interesting to find that many of the product ads today make use of this visualization in varying degrees. Such artwork is inside the pages of the magazine, on book covers, on television screens and everywhere else used in screen or print media. With so much popularity, it is natural to incorporate this in architectural visualization purposes as well. This has turned into a universal form of artistic and art expressions and most people do not even realize. The process of 3D rendering involves the work of renderers and the modelers. Rendering begins as 3D model involving series of geometric, flat shapes connected to one another in a 3D space. These are the polygons and such rudimentary geometries form backbone of 3D digital models. The architectural visualization specialists manipulate and create this with different types of computer software. Often the models tend to be crude, representing digital spaces like simple wireframe scene or object. To give real forms to the shapes it is necessary to introduce these to the texture maps, filters of other types, and the artificial sources of light to turn up at other end as finished rendering. Besides the rendering and the modelling programs post production software is also available to give aesthetic final touches necessary. This makes the rendering imitate life in its glorious details. The rendering artist has deep knowledge of the software for the various processes. They use this to create the highest levels of architectural visualization. Designers, engineers, artists, and the architects come together to optimize the technology use for production of visually stunning pieces that bring their conceptions to life in a way that everyone can understand it clearly. In the modern technology driven world, 3D rendering is the best friend of an architect.

Architectural Visualisation  

Urban 3D 18 Soho Square London, London W1D 3QL United Kingdom +44 (0) 197 822 6343 http://www.propertybrochure.com/ Urban 3D is a full ser...

Architectural Visualisation  

Urban 3D 18 Soho Square London, London W1D 3QL United Kingdom +44 (0) 197 822 6343 http://www.propertybrochure.com/ Urban 3D is a full ser...

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