The potential of big data to predict customer’s tendencies and isocracies shall enable marketers to push specific products to customers at the time when they are highly likely to be bought. Already much of the shopping is done online and online marketplaces are booming. Big Data needs to be embraced by Indian IT majors if IT employees in Hyderabad expect to continue to live in a swanky real estate in Hyderabad. European IT companies such as SAP already claim to have Big Data capability which allows them to predict certain specific lifestyle decisions making it far easier to sell to specific individuals at the time they are most likely to buy.