Direct Marketing Still Need to Involve Direct Mail
Published By: Pronto Post Product Fulfillment| Fulfillment Services| Direct
Marketing Company Being in the mail fulfillment business by definition means you are in the direct mail business. And even though the focus has shifted away from traditional push marketing toward digital inbound marketing, direct mail is still an important part of a multichannel marketing mix. Studies continue to show that many people prefer to get their marketing materials and coupons through physically delivered paper mail. That is a big part of what we do here at Pronto Post. For many years it has been our bread and butter. Mail fulfillment is a process that begins with the sale or a customer service representative taking an order. It can deal with a number of functions like design, list management, mail sorting and processing, printing, folding, inserting, affixing stamps, metering and addressing the mail piece. A mail fulfillment company like Pronto Post ensures that all these steps are done accurately and carefully so that the maximum benefits can be achieved for your business. A mail fulfillment house will get all of your mailing jobs taken care of in a much more efficient and professional manner, cutting down on all of those wasted hours and dollars spent fixing mistakes made by your untrained inhouse staff. Extensive knowledge of the U.S. Postal Service rules and regulations as well as other delivery services is just another reason to outsource your mailing. Companies like Pronto Post have spent many years perfecting the many processes involved in mail fulfillment. A direct mail fulfillment business manages your mailing list and targets the right audience for your mailing. Direct mail fulfillment firms like Pronto Post provide an affordable solution for a large mailing. Working with a mail fulfillment company can make it affordable for almost any business to launch a direct mail campaign that will increase sales and brand growth. Personalization of your mail piece allows you to target specific prospects. Segmenting and tailoring your message to each segment has proven to increase the return on investment of the mailing. Direct Mail is a well proven technique to spread your organization's message to a specific target audience. Outsourced direct mailing fulfillment service consolidates most of the process of direct mailing in one place. Direct mail fulfillment services are the ideal solution
when there is a huge marketing campaign to be carried out. Many direct mail fulfillment services not only handle the processing, storage and shipment of products but can simultaneously verify addresses via the U.S. Postal Service, calculate postage and provide ways of cutting down postage expenses, and take advantage of postage discounts. Direct mail marketing is used by various kinds of industries like telecommunications, publishing, finance, education as well as by nonprofit organizations. Marketing mail pieces such as letters with well designed envelopes, selfmailers, magalogs and postcards, combined with content and advertising available online, creates a branding impression on your customers and prospects. When you consider it, mail fulfillment is an important part of the positive development of your business. At Pronto Post, we consider ourselves to be solution providers to and partners with our customers. Direct mail fulfillment companies like Pronto Post often can carry out a multi channeled marketing campaign involved email, web design, SEO, social, mobile, video, as well as printed material. But direct mail remains crucial to the successful execution of multichannel marketing strategies. A direct marketing company should help you integrate your brand message across several different marketing media. A multi channel marketing campaign involves putting all these pieces together to create an effective and consistent campaign and message. Direct mail fulfillment companies that handle multi channel marketing also address the logistics of delivering the message through the different marketing channels. Pronto Post helps you to deliver your message to your market. We have been serving our customers from our South Florida base for over thirty years. We can handle your direct mail fulfillment, but we can also take care of your literature fulfillment, product fulfillment and direct marketing. You can reach us at Pronto Post by email at email@example.com, visit our website at www.prontopost.com or call us toll free at (866) 8342153. Pronto Post is Florida's largest product fulfillment and direct mail company. We are a direct marketing company that provides fulfillment services to businesses around the world.
Published on May 10, 2012
Pronto Post is Florida's largest product fulfillment and direct mail company. We are a direct marketing company that provides fulfillment se...