AIDA Model Dream Come True For Every Direct Marketing Agency
Published By: Pronto Post Product Fulfillment| Fulfillment Services| Direct
Marketing Company AIDA marketing strategy is dream come true for every direct marketing agency who wants to make it big in the market. This strategy is boon for small scale businesses. The unwritten rule in any direct marketing agency is 80 percent of your income generates from 20 percent customers. If you can locate those 20 percent customer the half battle will be won from your side. Anyone who is working in competitive world of direct marketing agency then he/she know the importance of AIDA strategy. AIDA stands for Attention, Interest, Desire and Action. AIDA strategy often used by small scale business. This strategy helps small scale business to locate highly potential customers and enhance your business possibilities. If your small business owner there here are some useful yet simple tips on how to enhance your business possibilities through AIDA strategy: Getting attention of your highly potential customer to your product is most important factor here. You should use all means of marketing communication in your weaponry. You can use brochures, posters, small banners and billboards to publicize your product/service. You can consider using direct mail marketing services if your budget allows you to. It will ensure that your product information will land up in customer’s hand. Your potential customer must develop interest in your product. Customer’s curiosity is very important in product success. Apple done this thing very effectively. They created enormous interest around all their Iphone products. It paid huge dividends to company. You can offer some developing surveys in the pursuit of grabbing customer’s attention. Create desire in your potential customer. Normally desire can be created in the urge of urgency. If the desire is strong in customer he won’t think twice before buying your product or hiring your services. For instance, if you are selling a franchise, you might want to have the words "financial freedom" in your message. You should use all marketing weapons in your marketing armory to create the desire in your highly potential customer. You are doing everything for customer’s positive action which will benefit you financially. Customer’s action is last step in this process. Though it’s ultimate action its hardest part of the whole marketing procedures. You can some personalized good offers to your loyal customer. The offer should evoke ‘I am the special feeling.’ in your potential customer. You give special discounts on a certain day when you think the business is low compare to other weekdays. For instance some successful supermarket chains declared Wednesday as ‘super Wednesday’s. Normally Wednesday has considered a dull day for any business. But if you are giving some discounts or good offers on Wednesday traffic of customers will keep flowing to your outlet. Make
sure that you will use good direct mail marketing services to give this information to your customer. AIDA is one of those acronyms that most marketing people can quote but that most forget to implement when they are writing copy. To form and to be best in the business are not that easy. You have to consider many possibilities and sometimes prepare for the worst. Analyzing is considered as a good quality if you are a businessman. So analyze and go for the big bucks. Pronto Post is Florida's largest product fulfillment and direct mail company. We are a direct marketing company that provides fulfillment services to businesses around the world.
Published on May 10, 2012
Published on May 10, 2012
Pronto Post is Florida's largest product fulfillment and direct mail company. We are a direct marketing company that provides fulfillment se...