a product message image
{' '} {' '}
Limited time offer
SAVE % on your upgrade

Page 1

SPRING - SUMMER 2020 | ENGLISH

FOR SUCCESSFUL NAIL PROFESSIONALS


AS A BEAUTY ENTREPRENEUR YOU WANT TO BE SUCCESSFUL BUT DOES SUCCESS IN BEAUTY FORCE YOU TO… • • • • • •

WORK HARDER? WORK LONGER HOURS? DO MORE CLIENTS EVERY DAY? PUT THE NEEDS OF YOUR SALON ABOVE YOUR OWN? A DJUST YOUR SERVICE PRICE TO THE MARKET? B E LIKE EVERYONE ELSE?

AT PRONAILS WE THINK SUCCESS IN PROFESSIONAL BEAUTY IS • • • •

ABOUT WORKING SMARTER, WORKING FASTER, WORKING HEALTHIER AND HAPPIER, AND ABOUT DELIVERING A UNIQUE, PREMIUM QUALITY SALON EXPERIENCE THAT CUSTOMERS WILL GLADLY PAY FOR.

ARE YOU READY TO TAKE CONTROL? ARE YOU READY TO ELEVATE YOUR BUSINESS TO THE NEXT LEVEL? ARE YOU READY TO BECOME MORE SUCCESFUL IN BOTH BUSINESS AND LIFE?


LEARN TO WORK FASTER, EARN MORE “Since I started working with Master gels I can help out 17 clients a day!” Leen, Belgium “This one bottle makes me earn more on a daily basis. Incredible!” Audrey, France “The Master gel does all the work for me and doesn’t require filing!” Alejandra, Spain

AND USE THE MASTER! DO YOU WANT TO WORK FASTER AND EARN MORE? Visit www.pronails.com/themaster and discover more. BECOME A MASTER STYLIST Spend 3 hours of your time on a free workshop, and start earning more from the next day onwards!

Master Clear 3-in-1

Master French White

Master Milky

Master Nude 3-in-1

14 ml - ref. 24310

3-in-1

Pink 3-in-1

14 ml - ref. 24312

14 ml - ref. 24313

14 ml - ref. 24311


PUBLISHED BY PROFESSIONAILS NV Ruiterijschool 11 B-2930 Brasschaat, Belgium Tel.: +32 3 669 61 67 info@pronails.com CREATIVE TEAM: Michael Van de put, Birgit Serruys, Loes Mertens, Sandrine Roelants NAIL STYLISTS: Gerlaine Jaramillo, Jessica Scholten, Patricia Lima, Sandrine Roelants

Dear beauty professional, PHOTOGRAPHY: Martin Sweers, Tom De Roeck, Kathelijne Seeldraeyers

Providing a unique salon experience is key in the beauty industry. Clients will happily

FASHION PICTURES:

pay for that. But to be truly successful, both

Etienne Tordoir (CatwalkPictures)

today and in the future, you have to find a way to stand out. As a beauty professional

HAIR & MAKE-UP:

you really can make a difference by offering

Jitske Serné, Kim Printemps

a unique and faster service, by using safe products and by creating an exceptional

STYLIST:

salon atmosphere.

Audrey Heselmans

This is why we love to inspire you with a LAYOUT:

mix of innovations and expertise, so you

Android

can take both your salon service and your business to the next level. Being successful

COPYWRITING:

on a professional as well as on a personal

Michael Van de put, Birgit Serruys,

level, that’s what it’s all about.

Marina Cabraja, Brigitte De Ruysscher

With this strong vision in mind we TRANSLATIONS:

optimistically start this new decade, and

Biljana Simišić, Ksenija Melentić, Daniel Sousa,

it shows! Your beloved Naily News got a

Elena Tsakalos, Fatou Seck, Laura Dominguez,

brand new look, that resonates exactly

Lena Dulaurent, Lucia Rodríguez, Marta Codato,

what we have in mind for you: a bright and

Plamena Georgieva, Brigitte De Ruysscher, Ania

colourful future!

Benedykciuk, Martina Manolcheva, Daniel Stojanovic

Together we’ll make the coming 10 years as successful as ever, Copyright © January 2020 Professionails NV

Paul Parein

All rights reserved. Nothing from this

CEO ProNails

issue may be reproduced without the prior consent of the publisher. www.pronails.com

4

NAILY NEWS SS20

WE HELP YOU GROW AND MAKE YOU SHINE.


content 18 Gell Refills - Ecological & economical

Favourite Gel? Refill them well!

18

07 Next Level Collection

Welcome to the ProNails Arcade. Game mode: Always On!

24 Baby Manicure

Let’s put the cute back in cuticles!

24

INNOVATION

7

52 Sapphire Gloss

With a gloss gel that never loses its

ACADEMY

52

shine, you will never lose a customer.

INSPIR ATION

INNOVATION

48

54

PEOPLE OF PRONAILS

26

INSPIR ATION 26 Summertime Magic Collection

Discover the magic of summer and the art of shining!

54 New Premium Salons

TECH TALK

These Premium Salons elevate the salon experience to the next level.

48 Allergies explained 5 golden rules to avoid allergies in your salon.

INSPIRATION | 08  Next Level collection colours  |  29  Summertime Magic collection colours  |  38  Tips for happy summer feet  |  ACADEMY | 06  Start your future with ProNails! 46  Summer bride  |  TECH TALK  |  53  Who’s the glossiest of them all?  |  BUSINESS | 03  Next level business  58  Marketing tools  |  PEOPLE OF PRONAILS | 56  The semi permanent for succesful salons 

5


CHOOSING A JOB YOU LOVE STARTS WITH GETTING THE BEST EDUCATION If you want to become a successful nail professional, then choosing the best possible education, is what will set your future career apart from everyone else’s. At the ProNails Academy, you’ll become a student of success, learning directly from other successful professionals. You’ll get one-on-one expert assistance in one of our 200 training centres around the globe. You will work with the best products, learn innovative techniques and get the most complete training program.

WHEN CHOOSING A JOB YOU LOVE, GIVE YOURSELF A GUARANTEE FOR A SUCCESSFUL CAREER AND START YOUR FUTURE WITH PRONAILS!

pronails.com/education

6

NAILY NEWS SS20


NEXT

LEVEL >> Greetings nail lovers! Welcome to the

ProNails Arcade Game mode: Always On! #nextlevelnails

In a distant future we may be able to change the colour of our manicure by simply thinking of it. However, since beauty routines are yet to be cognitively enhanced, we at ProNails have created our own retrofuturistic playground with ultravibrant colours, that will bring your look to the NEXT LEVEL. No more tapping your fingernails on the table out of complete and utter boredom. You’ll be showing them off in all their colourful glory all the time!

INSPIRATION

7


valentino

valentino

2020 Next Level colours

At the start of a new decade people turn their eyes to the future, which is why the spring summer 2020 fashion trends are introducing some really vibrant colours this season. Making neon colours for nails with professional quality is a real challenge, but ProNails absolutely took it to the next level with this collection to make sure these colours are perfectly covering, stable, not fading, non-toxic AND absolutely stunning, in both colour gel and semi

off-white

permanent, as well as Longwear nail polish.

ALWAYS

8

Arcade

RADIO-

on

LEMONADE

attractive

Sopolish n° 247 - 8 ml - ref. 29436

Sopolish n° 248 - 8 ml - ref. 29437

Sopolish n° 244 - 8 ml - ref. 29433

LongWear n° 247 - 10 ml - ref. 29449 Gellak n° 289 - 10 ml - ref. 29423

LongWear n° 248 - 10 ml - ref. 29451 Gellak n° 290 - 10 ml - ref. 29424

LongWear n° 244 - 10 ml - ref. 29446 Gellak n° 286 - 10 ml - ref. 29419

NAILY NEWS SS20


shop now

bit.ly/en-nextlevel

Stuck in

Surfing the

VIRTUAL

Sopolish n° 245 - 8 ml - ref. 29434

Sopolish n° 243 - 8 ml - ref. 29432

Sopolish n° 246 - 8 ml - ref. 29435

LongWear n° 245 - 10 ml - ref. 29447 Gellak n° 287 - 10 ml - ref. 29421

LongWear n° 243 - 10 ml - ref. 29445 Gellak n° 285 - 10 ml - ref. 29418

LongWear n° 246 - 10 ml - ref. 29448 Gellak n° 288 - 10 ml - ref. 29422

THE GAME

WAVES

vibe

INSPIRATION

9


Radioattractive

VIRTUAL L<3VE AFFAIR Call your cyber ex, tell them to find a new love robot. As a Flirty Flashionista you can’t be bothered sitting around, waiting for others to illuminate you. Fuel up your fingertips with fluorescent confidence and shine like the radioactive diamond you are.

victoria beckham

Gellak n° 286 Sopolish n° 244 LongWear n° 244

Always on LASER BEAM ORANGE

What ‘off button’? No time to snooze, you have got a new nail colour to choose! With this laser beam orange your nails are always on fleek, giving you a lasersharp look. This colour totally gives major “Mission to Mars - Soon to be sold out” -vibes. Take it while you can!

balmain

LongWear n° 247 Sopolish n° 247 Gellak n° 289

10

NAILY NEWS SS20


ANIMALISTIC

BY J E SS ICA SC H O LTE N

THIS IS WHAT YOU’LL NEED 01 Gellak 289 Always ON 10 ml - ref. 29423 OR Sopolish 247 Always ON 8 ml - ref. 29436

04

02

bit.ly/en-animalistic

06

01

02 ProNails n° 7 Pointy Brush - ref. 29078 03 Gellak 290 Arcade Lemonade 10 ml - ref. 29424 OR Sopolish 248 Arcade Lemonade 8 ml - ref. 29437 04 ProNails n° 5 Premium Brush - ref. 29076 05 Gellak 286 Radio-Attractive 10 ml - ref. 29419

07

OR Sopolish 244 Radio-Attractive 8 ml - ref. 29433 06 Gellak 285 Surfing The Waves 10 ml - ref. 29418 OR Sopolish 243 Surfing The Waves 8 ml - ref. 29432 07 Gel Paint Calligraphic Black 5 ml - ref. 28825

Your favourite ProNails Gloss

03

05 GET A LOOK INSPIRATION

11


valentino

Arcade lemonade MAKE THE RULES

Being a pioneer is all about having fun and taking a risk or two. If you are focused on losing, you are basically setting yourself up for failure. Go ahead, insert that coin and make the rules up as you go. But remember: only push that button with perfectly manicured fingers, dipped in arcade pink!

Sopolish n° 248 LongWear n° 248 Gellak n° 290

Surfing the waves

DESTINATION UNKNOWN Feeling blue? Good! Blue is a colour in between green and violet and stands for confidence and intelligence. Whether you’re surfing the radio waves or opening sails to catch the solar wind: provide yourself with the force to move forward into the unknown. With bright blue nails you can be sure you’ll twist that joystick in the

LongWear n° 243 Sopolish n° 243 Gellak n° 285

12

NAILY NEWS SS20

balmain

right direction.


FLAMING HOT

Tip! To get a more dynamic flame, make sure the tips of your flames are not all the same height.

BY J E SS ICA SC H O LTE N

Always start from a U-shape and draw the flames around it. Practice on a piece of paper first!

05

bit.ly/en-flaming

THIS IS WHAT YOU’LL NEED 01 Master Nude LED/UV Gel 14 ml - ref. 24312 02 Gellak 285 Surfing The Waves 10 ml - ref. 29418

02

03 Gellak 286 Radio-Attractive 10 ml - ref. 29419 04 Gellak 287 Stuck In The Game 10 ml - ref. 29421

03

04 06

05 ProNails n° 7 Pointy Brush - ref. 29078 06 Master Clear LED/UV Gel 14 ml - ref. 24310 07 Gellak 289 Always ON 10 ml - ref. 29423 08 Gellak 290 Arcade Lemonade 10 ml - ref. 29424 09 Gel Paint White Canvas 5 ml - ref. 28824 Your favourite ProNails Gloss

01

08

07 09 INSPIRATION

13


I <3 THE NINETIES

BY J E SS ICA SC H O LTEN

02

bit.ly/en-nineties

THIS IS WHAT YOU’LL NEED 01 ProNails n° 2 Unlimited M Brush - ref. 29073 OR ProNails n° 5 Premium Brush - ref. 29076 02 ProNails n° 7 Pointy Brush - ref. 29078

05

01

04

03 Gellak 287 Stuck In The Game 10 ml - ref. 29421 04 Gel Paint Calligraphic Black 5 ml - ref. 28825 05 Gel Paint White Canvas 5 ml - ref. 28824 06 Gellak 288 Virtual Vibe 10 ml - ref. 29422

07

06

07 Gellak 290 Arcade Lemonade 10 ml - ref. 29242

14

Your favourite ProNails Gloss

NAILY NEWS SS20

03


Stuck in the game NEXT LEVEL NAILS

It’s hard to quit the game when you’re ahead. And since you’re making the rules, there is no power in the universe great enough to stop you from going above and beyond. With these neon red nails you are more than ready to get to that next level.

sies marjan

LongWear n° 245 Sopolish n° 245 Gellak n° 287

INSPIRATION

15


Next LEVEL Nails

YOU ARE MY GALAXY

Send out electromagnetic radiation with this ultraviolet shade. You’re a glow-getter and you know it. Anyone who comes near your one-mile radius will be dancing to your frequency, getting lovedrunk on the mysteries of your cosmos.

sies marjan

Virtual vibe 01 Sopolish n° 246 LongWear n° 246 Gellak n° 288

03 16

NAILY NEWS SS20


SMILEY FACE

BY J E SS ICA SC H O LTE N

Tips! 1

Apply your top coat before

THIS IS WHAT YOU’LL NEED

ProNails n° 2 Unlimited M Brush - ref. 29073

creating the smiley. Drawing

01 Gellak 288 Virtual Vibe 10 ml - ref. 29422

OR ProNails n° 5 Premium Brush

the smiley with black gel paint

(When using Gellak colour gels) - ref. 29076

on top of the Green Sugar

Pro Septic Spray 125 ml (When using Sopolish

Candy Glitter won’t work.

OR Sopolish 246 Virtual Vibe 8 ml - ref. 29435 02 Gellak 286 Radio-Attractive 10 ml - ref. 29419 OR Sopolish 244 Radio-Attractive 8 ml - ref.

semi permanent colours) - ref. 30404

29433

ProNails n° 7 Pointy Brush - ref. 29078

03 Sugar Candy Glitter Kit 4 pcs - ref. 29461

2

When soaking or peeling

Gel Paint Calligraphic Black 5 ml - ref. 28825

Sopolish: try to remove

Nail Brush - ref. 26599

as much of the Gel Paint

Your favourite ProNails Gloss

while filing the Sopolish Shine layer to make the removal process easier.

bit.ly/en-smiley

02

INSPIRATION

17


Favourite Gel? Refill them well! Did you know that as a company, we at ProNails, are continuously striving to contribute to a sustainable future and to reduce our carbon footprint? We also apply this to our products. That’s why the ProNails iconic gel jars are made out of recycled PP (polypropylene) which is why our jars are black. And we want to go even further. That’s why we recently launched the Gel Refill Pouches for 5 of your most favourite builder gels.

Each refill pouch contains 120 grams of gel which refills up to two large (50 ml) gel jars and one small jar, without a single drop of product loss. Since the pouches are economically priced, this is both economical for your salon AND ecological for the environment. As soon as your jar is empty, you can simply refill it by squeezing the gel out of the pouch into your jar. This means no more throwing away empty gel jars and therefore much less waste from your salon. By using these gel refill pouches you will personally contribute to reducing the CO2 emission of your salon by more than 16 times.

YES really, 16 times! This means that the CO2 that is released to burn the waste from your salon will be 16x less. That’s a beautiful contribution to the environment. Even before the gel pouches reach your salon you will already be contributing in the reduction of CO2 emission. During

transport these refill pouches take only half the volume of the corresponding amount in gel jars. Half the volume means half the CO2 emission during transport. Isn’t

that great?!

18

NAILY NEWS SS20


Let’s all contribute in creating a beautiful future. Together we can make the difference!

01

03

01 Refill Hard Builder Milky Pink LED/UV Gel 120 g ref. 24348 02 Hard Builder Milky Pink LED/UV Gel 50 ml ref. 24306 03 Hard Builder Milky Pink LED/UV Gel 15 ml ref. 24305

02

05

04 Refill Flexi Builder Frosted Pink LED/UV Gel 120 g - ref. 24351 05 Refill Flexi Builder Pink LED/UV Gel 120 g ref. 24350 06 Refill Hard Builder Clear LED/UV Gel 120 g ref. 24347 07 Refill Flexi Builder Clear LED/UV Gel 120 g -

07

04

06

ref. 24349

shop now

bit.ly/en-refills

Storage and usage tips Gel Refill pouches • Warm the pouch with your hands before opening it. The gel will be more liquid and will flow easier out of the pouch. • Don't fill the gel jars all the way to the top but stay 0.5 cm from the border, otherwise the gel will get under the lid and might leak. • After refilling your gel jar, clean the nozzle of the refill pouch with a spatula before closing. • Store at room temperature and keep out of direct sunlight.

INNOVATION

19


GRAFFITI TAG

Look for a fun example of a Graffiti font online with all the letters in the alphabet. Find

BY J E SS ICA SC H O LTE N

the letters you want to use (we picked “PN” of course) and draw the outline of your

06 bit.ly/en-graffiti

preferred letters on a piece of paper first. Then add the

02

letters to the nails using black gel paint, fill them in (I used an ombre effect using orange and pink) and add some

THIS IS WHAT YOU’LL NEED 01 Gellak 289 Always ON 10 ml - ref. 29423 02 Gellak 290 Arcade Lemonade 10 ml - ref. 29424 03 Gellak 288 Virtual Vibe 10 ml - ref. 29422

20

01

03

extra shading with white!

04 Sugar Candy Glitter Kit 4 pcs - ref. 29461

Tip for applying the orange

05 ProNails n° 2 Unlimited M Brush - ref. 29073

and pink Candy Cane

06 ProNails n° 7 Pointy Brush - ref. 29078

Glitters to the ring finger:

04

ProNails n° 5 Premium Brush - ref. 29076

Nail Brush - ref. 26599

Gel Paint Calligraphic Black 5 ml - ref. 28825

Gel Paint White Canvas 5 ml - ref. 28824

softly sprinkle them over the

ProNails n° 10 Punky Brush - ref. 29082

non-cured gel on the nail.

Your favourite ProNails Gloss NAILY NEWS SS20

05

Use the ProNails n°10 Punky Brush to pick up some glitters from the container and


Sugar Candy Glitter Kit NEW

Sugar Candy Glitter Kit 4 pcs ref. 29461

This new kit contains 4 different glitter powders in irresistible candy like colours, which we call neon pastels. They give the nail a completely covering colour. You can use the powders for both a sugar effect or a mermaid effect, depending on the application. Whichever application method you prefer: these Sugar Candy Glitters will make your nails sparkle non-stop. They’re the perfect fluo glitters for summer!

TIPS

HOW TO USE 1.

Apply a coat of your favourite Gellak or

5.

If you want the real ‘Sugar’ effect, do

The glitters give the best result on a

Sopolish colour and cure.

not protect with a gloss gel. If you

lighter background, such as Gellak

2.

Apply a second coat and DON’T cure.

want a smooth or mermaid effect,

n°71 Bianchissimo or Sopolish n°3

3.

Sprinkle the Glitter Powder Blue Sugar

simply protect the glitters with your

over this non-cured coat. Now cure it.

preferred gloss!

4.

Pillow White. •

If you want a subtler shiny mermaid

Wipe all the loose glitter off the nail with

effect, use the ProNails n°16 Stamp

a Dust Brush.

Brush to “wipe out” the glitters before curing. After curing, use your favourite gloss to protect your design.

TREND ACADEMY #nextlevelnails TAKE A 3-HOUR WORKSHOP IN A PRONAILS TRAINING CENTER NEAR YOU Ready to take your nail creations to a higher level? Do you want to be able to create the latest nail trends with great advice from the best professionals? Sign up for one of our seasonal trend workshops and become a master of desing! Your clients will be amazed with all your new tricks. Visit pronails.com/education and book your spot!

INSPIRATION

21


Aquarelle Art

Effect kit

NEW

The new Aquarelle Art colours allow you to create impressive nail art with a real aquarelle effect. From flower designs to smoke effect, marbling, animal prints or abstract nail art, these Aquarelles can do it all. You want wild splatters or precise drawings? The choice is yours!

THE BEST PART?

HOW TO USE

You can simply let the Aquarelle colours dry

1.

in the air! They do not need curing in a lamp, they air dry very quickly after application.

2.

The kit includes a mini brush to draw very precise and refined aquarelle designs.

3. 4. 5.

Apply two layers of colour as a base

This kit contains 3 new remarkable Aquarelle colours + a handy mini Brush! - Aquarelle Art Yellow

- Aquarelle Art Magenta

- Aquarelle Art Cyan

- Handy mini Brush

Tip!

and cure. (Sopolish or Gellak)

Use Xtreme Matt Finishing Gel as a top

If you use Sopolish: remove the

coat and apply it while your Aquarelle

sticky layer.

colours are still wet. Use the Xtreme

Buff the nail with the New

Matt brush to blend the colours

Generation File.

together for an extraordinary

Make your drawing with the new

original effect! Don’t forget to clean

Aquarelle Art colours and let it air dry.

the Xtreme Matt brush before

Protect your design with your favourite

putting it back into the bottle.

gloss and cure. Xtreme Matt Finishing Gel 14 ml - ref. 24186 22

NAILY NEWS SS20


AQUARELLE ART

BY SA N D R IN E R O ELANTS AN D PAT R IC IA L I M A

01 bit.ly/en-aqua-art

THIS IS WHAT YOU’LL NEED 01 Aquarelle Art Effect Kit 3 pcs - ref. 29455

Gellak 71 Bianchissimo 10 ml - ref. 27191

ProNails n° 2 Unlimited M Brush - ref. 29073 OR ProNails n° 5 Premium brush - ref. 29076

Soft Finisher - ref. 30871

Xtreme Matt Finishing Gel 14 ml - ref. 24186

INSPIRATION

23


Cuticles should be cute! Not overly present,

Besides making your cuticles look clean and

No more photoshop skills required for that

not red and irritated, not torn or cut, just

younger, the Baby Manicure has another

perfect Nailfie.

a healthy looking fine contour line for your

big advantage: it allows you to apply your

beautifully polished nails. Today there is a

colour much closer to the cuticle area. For

new way for professionals to offer salon

your customers this means they will be

clients the cuticles they’ve always dreamed

able to enjoy their perfectly looking nails

As a beauty entrepreneur you’ll soon find

off. But, as with most things in life, there are

right until their next appointment, without

out the Baby Manicure is definitely your

good and bad ways to do this. The ProNails

an overly present outgrowth. Moreover it

money manicure!

Baby Manicure is the right way: It’s safe,

makes salon nails simply look better, and

fast and easy and the result is absolutely

totally Instagram-ready after the salon visit!

stunning. It leaves the cuticles clean and fresh, making them look totally rejuvenated

at it as a cuticle non-invasive face-lift if

Baby Manicure benefits

you will!

• A rejuvenating cuticle treatment that makes cuticles look cleaner and younger.

and soft like baby skin. Yet it doesn’t damage the cuticles or the nails in an any way. Look

• Safe and painless service, without damaging the cuticles or the nails. Once you try this manicure, you’ll see the

• You can apply your colour much closer to the cuticle area.

difference. It’s actually much safer and

• Creates better looking salon nails. No Photoshop needed for your #Nailfie!

easier to trim cuticles with your Vision Pro

• No need to switch tools for nippers and cutters

700 electrical nail machine instead off a

• Trendy salon service which attracts clients

nipper, and for your client it will be a more

• Adds value to your salon service and allows for a higher service price

comfortable and painless experience.

24

Sopolish n° 75 Date Night 8 ml - ref. 28429 Gellak n° 291 Date Night 10 ml - ref. 29463

BEFORE

AFTER

PRONAILS BABY MANICURE Let’s put the cute back in cuticles!

NAILY NEWS SS20


PRONAILS BABY MANICURE WORKSHOP

We recommend that nail stylists never apply an electric manicure without this training, because for every beauty professional safety

Go to pronails.com/education to find a workshop in a ProNails training center near you.

NEW

LEARN HOW TO SAFELY REJUVENATE CUTICLES AND MAKE NAILS LOOK INSTAGRAM-PROOF!

PRONAILS ACADEMY WORKSHOP:

should come first! It’s absolutely necessary to have the right knowledge and skills to

Cuti Prep 8 ml - ref. 29482

Vitamini Cuticle Oil 5 ml 40 pcs - ref. 29366

any harmful mistakes.

CUTI PREP

DAILY CUTICLE VITAMINS

During this 3 hour workshop, you will learn

The Cuti Prep is a professional cuticle

Always end the baby manicure salon service

how to perform the perfect electric manicure

treatment that prepares the cuticles for the

with some extra tender loving care using

treatment on every skin type. You’ll also

electric manicure, making them soft and easy

the Vitamina Cuticle Oil. Make sure your

learn how to make the perfect pictures

to remove. Unlike other cuticle removers,

customers buy it in your salon for home use,

of your Instagram-proof baby manicure

the Cuti Prep does not make the cuticles

so their cuticles can get their daily dose

nails, without the need of photoshop.

more elastic or flexible while softening them,

of vitamins!

This workshop is your first step towards

which makes it much more suitable for an

becoming a successful nailfluencer!

electric manicure.

perform this treatment correctly and avoid

BABY MANICURE BITS During the ProNails Baby Manicure you’ll use the Vision Pro 700 Nail Machine to gently remove the cuticles, with bits that are specifically designed for this treatment. No more scissors or nippers, no more

NEW

01

02 03

04 05

aggressively pushing back, tearing or cutting

01 Cuticle Clean bit - Dual Rotating - ref. 29259

cuticles. Just specially designed bits to do

This bit loosens the cuticle and any dead skin attached on the nail plate.

the job safely and precisely. Your client will

Use at correct rotation speed: 3.000-6.000 RPM (low speed)

not experience pain during or after removal of

02 NEW Tungsten Trimmer Bit - ref. 29487

the cuticles with a pusher and a nipper. These

This bit is for removing rough skin on the frontside of the nails. Do not use this bit on cuticles or

bits are specially designed not to damage the

on the nail itself. Use at correct rotation speed: 10.000-15.000 RPM (fast speed)

cuticles or the nail plate.

03 NEW Diamond Grinder Bit - Dual Rotating - ref. 29486

The fine but rounded point allows to remove hard dead skin in the deeper grooves at the sides of the nail. Use at correct rotation speed: 10.000-15.000 RPM (fast speed) 04 NEW Diamond Ball Bit - Dual Rotating - ref. 29485

Lifts and removes cuticles, without cutting. It facilitates an easy removal through grinding Nail Machine

instead of cutting, so it replaces the use of the cuticle nipper.

Vision Pro 700 -

Use at correct rotation speed: 10.000-15.000 RPM (fast speed)

ref. 28556

05 NEW Finisher Bit - Dual Rotating - ref. 29484

This bit is a pumice stone bit, perfect to smoothen and clean the area around the cuticle, as a final step of the electric manicure. Use at correct rotation speed: 3.000-6.000 RPM (low speed)

ACADEMY

25


26

NAILY NEWS SS20


SUMMERTIME

MAGIC Picture that perfect summer evening: the sun kisses your skin goodnight and the golden light drips down to make everything around you glow. This is what summertime magic is made of. ProNails brings this experience to the tips of your fingers and toes: the power to shine and look your best all summer long. So gather your friends, family and loved

your favourite people for a short getaway

ones to get ready for a sensational summer

or just looking for an occasion to crack

celebration. Unite and create magic! Savour

that case of fine French champagne: come

the moments, create memories, donâ&#x20AC;&#x2122;t let

together, catch the light and pass it on.

them go by unnoticed. Whether you are

Thereâ&#x20AC;&#x2122;s more than enough summertime

organising that one special day, inviting all

magic for everyone!

INSPIRATION

27


Summer shades Jacquemus, the fashion designer of the hour, is a master of translating summertime magic into runway fashion. This season, much in the same way, ProNails offers you the most delightful summer shades to dip your finger- and toenails in. With summer longer than ever this year, youâ&#x20AC;&#x2122;ll have more than enough time to try all of them on, one for each salon visit, or â&#x20AC;&#x201C; why not wear them all together at once? jacquemus

See page 58

28

NAILY NEWS SS20

shop now

bit.ly/en-summertime


SUMMER SWEETHEART Sopolish n° 239 - 8 ml - ref. 29427 LongWear n° 239 - 10 ml - ref. 29441 Gellak n° 281 - 10 ml - ref. 29414

GOLDEN HOUR

PALMY DAYS Sopolish n° 242 - 8 ml - ref. 29431 LongWear n° 242 - 10 ml - ref. 29444 Gellak n° 284 - 10 ml - ref. 29417

KAFTAN LIGHTNESS Sopolish n° 241 - 8 ml - ref. 29429 LongWear n° 241 - 10 ml - ref. 29443 Gellak n° 283 - 10 ml - ref. 29416

SUNSET CEREMONY Sopolish n° 237 - 8 ml - ref. 29425 LongWear n° 237 - 10 ml - ref. 29438 Gellak n° 279 - 10 ml - ref. 29412

Sopolish n° 238 - 8 ml - ref. 29426 LongWear n° 238 - 10 ml - ref. 29439 Gellak n° 280 - 10 ml - ref. 29413

FRUITFULLY YOURS Sopolish n° 240 - 8 ml - ref. 29428 LongWear n° 240 - 10 ml - ref. 29442 Gellak n° 282 - 10 ml - ref. 29415

INSPIRATION

29


Kaftan Lightness

GO WITH THE FLOW Once exclusively worn by sultans and kings and later adopted by the fashion industry through Dior and Balenciaga, kaftans have never ceased to adapt themselves to new times. Therefore: stay light and flowy as a kaftan and nothing will stop you from reigning. P.S. This regal pink shade is complimented beautifully by a touch of Golden Hour radiance, especially when contoured with some rose gold striping nail stickers. (see p. 31).

jacquemus

30

NAILY NEWS SS20

LongWear n° 238 Sopolish n° 238 Gellak n° 280


KAFTAN CHIC

BY PAT R IC IA LIM A

bit.ly/en-kaftan

03 Rose Gold Striping Nail Stickers

04 01

ref. 29454

03 02

NEW

These new rose gold striping nail stickers come in different sizes and give a refined thin result. They’re flexible so they can follow the curve of the nails easily. HOW TO USE 1.

Cut out the piece you want to apply

2.

Pick up the sticker using a pair of

THIS IS WHAT YOU’LL NEED 01 Gellak 283 Golden Hour - ref. 29416

tweezers and stick it to the nail 3.

ProNails n° 5 Premium Brush - ref. 29076

Using your thumb, press the sticker firmly

02 ProNails n°2 Unlimited M Brush - ref. 29073

4.

Always protect the sticker using

03 Rose Gold Striping Nail Stickers - ref. 29454

your favourite ProNails Gloss

04 Gellak 280 Kaftan Lightness - 10 ml - ref. 29413

and cure

Long Bended Tweezer - ref. 3731

Your favourite ProNails Gloss INSPIRATION

31


Palmy Days

GIRLS GETAWAY The sun brings energy and confidence, so book that getaway to some Riviera coastline hotspot and imagine the sun is shining just for you and your closest friends. Get ready for some shameless self-portraiture by the pool. It´s a celebration of summer, so live your best lives! PS: add some neon mint candy glitter power to one of the nails for some extra summertime magic.

32

NAILY NEWS SS20

jonathan simkhai

LongWear n° 242 Sopolish n° 242 Gellak n° 284


PALMY DAYS

BY G E R L A IN E JARAM ILLO

02

bit.ly/en-palm

THIS IS WHAT YOU’LL NEED 01 Gellak n° 284 Palmy Days - 10 ml - ref. 29417 02 Sugar Candy Glitter Kit 4 pcs - ref. 29461

Nail Brush - ref. 26599

ProNails n° 2 Unlimited M Brush - ref. 29073

ProNails n° 5 Premium Brush - ref. 29076

Your favourite ProNails Gloss

01

33 GET A LOOK INSPIRATION

33


Fruitfully Yours

LIFE´S A PEACH Are you more of a mani or a pedi girl? Why not both? Go bananas and dip your fingers and your toes in this flushed peach colour with a soft touch. Put on your favourite pair of sandals, grab that giant sun hat and you´re ready for a catamaran adventure with the apple of your eye.

jonathan simkhai

34

NAILY NEWS SS20

Sopolish n° 240 LongWear n° 240 Gellak n° 282


Sunset Ceremony

ISLAND DREAMS Gorgeous sands and a stylish place to dine. Life could not get any better than this. Top it off with the perfect nail polish. With this lacy colour on your nails, you will feel the magic of togetherness. Life´s a ceremony and you are the host and the main guest. P.S. don’t forget to add something blue, borrowed or n(ew)ude if you want to give this summery white mani a bridal touch.

valentino

Gellak n° 279 Sopolish n° 237 LongWear n° 237

Accent nail: Bridal Glitter effect gel – Something Borrowed

INSPIRATION

35


SUMMER SWEETHEART

BY G E R L A IN E JA RAM ILLO

02 bit.ly/en-sweetheart

03

THIS IS WHAT YOU’LL NEED 01 Gellak n° 281 Summer Sweetheart - 10 ml - ref. 29414 02 Real Dried Flowers 12 Colours - ref. 29452 03 ProNails n°2 Unlimited M Brush - ref. 29073 04 ProNails n° 5 Premium Brush - ref. 29076

36

Xtreme Matt Finishing Gel - 14 ml - ref. 24186

Master Clear Led/UV Gel - 14 ml - ref. 24310

Long Bender Tweezer - ref. 3731

Non Acetone Polish Remover with Pump - 240 ml - ref. 32013

Your favourite ProNails Gloss

NAILY NEWS SS20

01

04


Summer Sweetheart GIVE ME BUTTERFLIES

This blushing colour is an ode to summer romance. Your nails are the mirror of your heart. When you paint them as summer sweetheart, you will be like a vibrant coloured flower: guaranteed to attract butterflies.

valentino

rosy sweet as your cheeks turn, whenever you think of your

PS: add a real dried flower on top of this colour to attract more butterflies!

LongWear n° 239 Sopolish n° 239 Gellak n° 281

INSPIRATION

37


ALWAYS BE READY FOR SUMMERTIME MAGIC #FootCareIsEssential Enjoying the summer? We believe it’s done best barefoot on the beach or by the pool, or while wearing that beautiful pair of sandals with your favourite summer outfit. In other words: well cared for feet with fancy painted toe nails are an absolute must, all summer long! You don’t want to skip on an invitation for a cosy night out on a terrace because your feet aren’t ready for summer yet, do you?

During summer, foot care is a luxury you cannot live without. ProNails makes it easy for everyone to get through summer easily and carefree thanks to: • A professional foot care line for an efficient salon pedicure • Matching care products for a daily care routine at home • The trendiest summer colours to have your feet ready for any occasion

TIPS FOR HAPPY SUMMER FEET

Advise to have your clients use the right foot care

38

NAILY NEWS SS20

After walking all day discovering

Legs and feet can get dry more

The ultimate solution

the best hotspots, your legs

quickly because of the sun, sea

to repair and protect

need some relief. Advise your

water or sand. By taking the

extremely dry and

clients to use the Cooling Leg

Softening Balm balm with you

cracked skin.

& Foot Lotion to revive swollen

on vacation and using it daily

and tired feet and legs to get

on legs and feet, your skin will

them ready for a long and warm

stay soft! A must-have for every

summer evening!

client going on a sun vacation.

COOLING LEG & FOOT LOTION

SOFTENING BALM

CRACKED HEEL FOAM

100 ml - ref. 29106

100 ml - ref. 29105

125 ml - ref. 29236


Golden Hour

SUNSET SAPPHIRE No colour screams ‘radiant chic’ more than this lovely champagne rose. With this shade on your fingernails, the radiance will drip off you like warm honey. Grab your besties, throw on a sheer gown and imagine yourselves on a spectacular runway in the Gobi desert.

marc jacobs

Sopolish n° 241 LongWear n° 241 Gellak n° 283

INSPIRATION

39


NEW

Dried flower box & Flower gel The most colourful summer nails are created with real flowers! This box contains real dried flowers in 12 different shades. They’re easy to apply. You can choose to add an entire flower to the nail, or you can cut them up and combine different shades.

USEFUL TIPS

SUPER TIP!

1.

Choose and cut the flowers in the

After applying your flower, a great tip is to

shapes you want before applying them

gently push it into place with a little piece

to the nail.

of cling film. You can leave it in the lamp while curing. After curing, simply remove

2.

Be careful: dried flowers are

the piece of cling film. This way the flower

very fragile!

will follow the curve of the nail easier, which will result in a smoother nail surface

3.

Apply the dried flowers to a coat of gel

after applying your gloss.

that hasn’t cured yet. It’s best to add them in between 2 coats of builder gel for the smoothest result. 4.

If you want to add flowers on top of the builder gel or on top of a colour

NEW

coat, you’ll have to protect them with a thicker coat of gloss to get a smooth result. You might want to use the Master Clear or Gloss Finishing Shine.

Box with real dried flowers in 12 colours - ref. 29452 40

NAILY NEWS SS20


FLOWER GIRL

BY PAT R IC IA L IM A

bit.ly/en-flower Flower Gel 5 ml - ref. 29464

This transparent nail art gel has a soft pink shade and contains real dried flowers in light blue, purple, fuchsia and pink. Itâ&#x20AC;&#x2122;s a unique readymade nail art gel allowing you to create colourful nail art in a quick and easy way. Use the gel as a builder gel, as a colour coat or underneath or on top of your builder gel, or as decoration on top of a colour coat.

NEW HOW TO USE

TIPS

For a transparent flower look

1.

If the natural nail shows irregularities,

Apply a fine coat of Flower Gel after your

you ccan use a coat of Camouflage

base or builder gel. Use the Diamond Deo

Gel after the base coat to correct

Tool to reposition the flowers on the nail if

the natural nail. Choose between

needed, and cure. If you want a more opaque

Camouflage Gel Peach, Nude or

result with more flowers, apply an extra coat

Mask or the Hard Builder Milky Pink.

of Flower Gel and cure. Remove the sticky layer with Non Acetone Polish Remover and

2.

More flowers or extra colours?

smooth the surface of the nail with a file, a

Enrich your Flower Gel before curing

buffer or your Nail Machine. Remove dust

with some extra flowers from the

with Pro Septic and your Nail Brush and

Real Dried Flower Box.

apply your favourite Gloss. 3.

Use Master Clear or One Clear gel as

For a coloured flower look

a builder and gloss coat in one phase

Apply a coat of Flower Gel after the colour

to save time.

gel, reposition the flowers if needed using the Diamond Deco Tool and cure. Apply your favourite gloss. If you use Crystal Seal, first remove the sticky layer of the Flower Gel using Non Acetone Polish Remover.

INSPIRATION

41


love

celebration nails

Creating nails for a special occasion is what us nail stylists love the most. Bridal nails are everybody’s favourite: the finishing touch of every blushing bride’s look! Summer is the season full of events asking for a creative nail look. Elegant and classic are always winners, but it can be sparkly, colourful and fun just as well! These modern party nails and new nail art will inspire you for a lovely long summer! It’s party time!

42

NAILY NEWS SS20


#summertimemagic

AQUARELLE LINES

Tips! 1

BY PAT R IC IA LIM A

Always use gloss to protect the Striping Nail Stickers.

2

Draw the Aquarelle Art Effect coloured lines in 1 smooth move! Don’t stop in the middle of the nail.

bit.ly/en-aquarelle

THIS IS WHAT YOU’LL NEED 01 Aquarelle Art Effect Kit 3 pcs - ref. 29455 02 ProNails n°2 Unlimited M Brush - ref. 29073 03 Peach Camouflage LED/UV Gel - 15 ml - ref. 24315 04 Rose Gold Striping Nail Stickers - ref. 29454 05 Long Bended Tweezer - ref. 3731

ProNails n° 5 Premium Brush - ref. 29076

Non Acetone Polish Remover With Pump - 240 ml - ref. 32013

Soft Finisher - ref. 30871

Gellak 71 Bianchissimo - 10 ml - ref. 27191

Your favourite ProNails Gloss

04

01

03 02

05

INSPIRATION

43


NEW Bridal Glitter Gels

These soakable glitter effect colour gels give a shimmering pastel coloured effect to the nails, for a lovely romantic and refined look. You can use them on both Gellak and Sopolish, or just on its own on top of a base or builder gel.

HOW TO USE For gel nails Apply 1 or 2 coats on top of the cured builder coat and cure. Apply your favourite gloss and cure. If you use Crystal Seal, don’t forget to remove the sticky layer created by the Bridal Glitter Gels using Non Acetone Polish Remover. For Sopolish nails Apply 1 or 2 coats on top of your favourite Sopolish base and cure. Apply Sopolish Shine and cure. Contains Bridal Glitter Gel Something Blue – 6 ml Bridal Glitter Gel Something Borrowed – 6 ml Bridal Glitter Gel Something Nude – 6 ml

Tip! Apply 1 coat for a subtle transparent effect and 2 coats for a more intense, completely covering effect.

44

NAILY NEWS SS20


SOMETHING OLD SOMETHING NUDE SOMETHING BORROWED SOMETHING BLUE

Tip!

BY SA N D R IN E R O E LANTS

Use Crystal Seal as a gloss to avoid using Non

02

Acetone Polish Remover to remove the sticky layer of the gloss. Crystal Seal doesn’t leave a sticky layer!

bit.ly/en-blue

01

THIS IS WHAT YOU’LL NEED 01 ProNails n° 7 Pointy Brush - ref. 29078 02 3D Nail Stickers Magnolias - ref. 29453

Bridal Glitter Gels Effect Kit 3 pcs - ref. 29456

Long Bender Tweezer - ref. 3731

Non Acetone Polish Remover with Pump - 240 ml - ref. 32013

Your favourite ProNails Gloss

Creating rich 3D effect flower drawings using Gel Paint or other Nail Art Gels not your forte? We’ve got you covered

NEW HOW TO USE 1.

Sopolish colour and cure.

with these super easy 3D Stickers with Magnolia flower motifs. Nobody will

2.

notice the difference! The stickers have a transparent bottom layer so they look like real hand drawn gel

Apply 2 coats of your favourite Gellak or

Pick up the 3D sticker using the ProNails Long Bended tweezer.

3.

Add the sticker to the cured gel nail and firmly push using your thumb. If you’re working with

designs with an aquarelle effect. You

Sopolish, remove the sticky layer first using

can apply them on top of any colour!

Pro Septic. 4.

Apply Crystal Seal using ProNails n°7 Pointy Brush around the sticker, NOT on top of the sticker. This will fix the sticker. If you’re working with Sopolish, use Sopolish Shine.

INSPIRATION

45


SUMMER BRIDE

BY PAT R IC IA L IM A

BRIDAL ACADEMY #putaringonit TAKE A 3-HOUR BRIDAL NAILS WORKSHOP IN A PRONAILS TRAINING CENTER NEAR YOU Do you want your salon to become the go-to spot for bridal and party nails, or would you like to be inspired and learn some new nail art techniques? From subtle shine to decadently decorated: during this workshop youâ&#x20AC;&#x2122;ll learn it all. From now on, every bride will look even more radiant with the most beautiful nails for that one special moment! Visit pronails.com/education and book a workshop near you.

46

NAILY NEWS SS20


NEW

NEW COLOURS 4D GEL PASTE! FUCHSIA FUDGE & HONEY GOLD

The 4D Gel Pastes bring your drawings to life! It’s easy to create flowers and other decorative elements using this nail art gel with a modelling clay texture. After curing this 4D Gel Paste has a nice matte finish. You don’t need a sticky base to make sure the 4D Gel Paste sticks.

HOW TO USE 1.

Use the flat edge of the Cuticle Cleaner to pick up some 4D gel from the container, put it on a plate and roll it out with your finger. You can use ProNails Nitrile Collagen Gloves to protect your hands if you want.

2.

Add a drop of 4D Gel Paste to the nail.

3.

Using the Diamond Silicon Tool mold your 4D Gel Paste into any shape you want. Cure afterwards.

USEFUL TIPS! •

Always apply 4D Gel Paste after curing your gloss coat.

SUPER TIP

To refine leaves and give them a more flattened look, use ProNails n°12 Straight Stroke S Brush.

Romantic flower looks are best accompanied by decorations in soft

Want to add a finishing shiny touch to

pastel shades. 4D Gel Pastes are easy

your 4D creation? Use the ProNails

to mix to get any colour you want!

n°12 Straight Stroke S Brush to apply a

Blue and yellow become green, and

little bit of Crystal Seal to your 4D Gel.

4D Gel Paste Honey Gold 5 ml - ref. 29457

you can just add some white to soften

4D Gel Paste Fuchsia Fudge 5 ml - ref. 29458

an colour!

4D Gel Paste White Frosting 5 ml - ref. 29350 4D Gel Paste Blue Fondant 5 ml - ref. 29353

INSPIRATION

47


5

golden rules to follow if you want to

avoidin your allergies salon


Well, when we talk about allergy in the nail business, we are talking about allergic contact dermatitis. Some people can get allergic reactions from eating certain food stuffs or from pollen in the air (hay fever) but that’s a separate thing.

WHAT IS CONTACT DERMATITIS, AND WHAT CAUSES IT? Contact dermatitis is a red, itchy rash caused

has been particularly designed for the gels you use. Why take a risk on your own health and that of your client?

WHAT ARE THE 5 GOLDEN RULES TO FOLLOW IF YOU WANT TO AVOID ALLERGIES IN YOUR SALON?

1

Prevention is better than cure! There are many things you can do to protect yourself and your clients from generating skin allergies.

• Respect hygiene. Disinfect your hands and those of your customers with Pro Septic &

by direct contact with a substance or an

disinfect your tools with Clinilotion. Protect

allergic reaction to it. The rash isn't contagious

your hands with ProNails Nitril Collagen

or life-threatening, but it can be very

Gloves, that have the EN 374-2 protection

uncomfortable. People who develop an allergy

standard. Avoid Latex gloves as this is a

for a specific product are likely to develop

potential allergen.

further allergies to related products and it

EN 374-2 means these gloves

stays with them for life. Different substances

provide protection against

can cause such reactions, including soaps,

dangerous chemicals and

cosmetics, fragrances, jewelry, plants and

microorganisms.

pets. A lot depends on your immune system

The pictogram indicates these gloves are

and some people are more sensitive than

waterproof, resistant to microorganisms, and

others. People who are allergic to acrylates can

an effective barrier against the liquids that

get allergies from using nail products.

harbor microorganisms.

Talking about allergies

BIRGIT, WHAT SHOULD WE KNOW ABOUT ALLERGIES?

Level 2 stands for the level of resistance to penetration.

Important to know is that once an acrylate is fully cured, it is completely harmless. Important to know is that once an acrylate is

• Use a mouth mask.

fully cured, it is completely harmless. Think of

• Use a nail machine with an integrated dust

hard contact lenses which we put in our eyes

BIRGIT SERRUYS PRODUCT DEVELOPMENT DIRECTOR AT PRONAILS

extraction like the VP700.

and are made of polymethyl methacrylate. They

• Ensure good ventilation of your salon.

are fully cured and completely harmless. That’s

• Regularly apply moisturizing hand cream to

why a perfect curing of your gels is so crucial in

help restore your skin's outermost layer and

your salon! The only way to guarantee a perfect

keep your skin supple.

cure is to use a professional nail lamp which

TECH TALK

49


2

Better SAFE than sorry! Use safe products! Make sure you use reliable

products that comply to European cosmetic regulations 1223/2009. These products are free from harmful

4

Knowledge is power: Get the right education Make sure you are properly

educated on how to use your products. Make sure you apply the products correctly, avoid skin contact and respect the correct

5

There is no such thing as a free lunch! It’s easy to buy products and

lamps anywhere online these days. But when the price seems too good to be true, it probably is. Caution yourself for cheap

ingredients and impurities. Check the

curing times. It is also important to

counterfeit products and machinery. Make

labels of your products and make sure the

recognize skin sensitivity early on so you can

sure you know what you are buying and who

ingredients are clearly mentioned. If the

avoid that your client develops an allergy

you are buying it from. Make sure you get

label is too small a booklet symbol should

for life. ProNails offers a specific workshop

reliable and complete information on the

be mentioned. In this case the ingredients

on how to avoid allergy which is highly

ingredients. Good and safe products must

and safety data must be available on

recommended and represents a Quality

comply to European Cosmetic regulations

request where you buy the product.

label for your salon. Show your clients that

1223/2009 and must be free from

you and your staff are highly educated and

impurities. Unfortunately, the market place

Good to know: For all ProNails products

knowledgeable. Make your diploma’s visible

is full of unsafe cheap products that contain

Safety Data Sheets are available on

inside and even outside your certified salon

impure and forbidden ingredients. While

request in 14 different languages.

so they know they are in safe hands when

this may seem like the perfect short-term

they enter your salon.

solution for your budget, you are harming your client, yourself and your profession in

Unfortunately, many products available on the market are unsafe and should not

If your client has developed a skin allergy,

the long run. Good products have a price

be touched by any self-respecting nail

you should not continue to apply nail gel or

and they are worth every penny. Next time

technician! These products can contain

gel polish.

you want to take a risk on buying cheap

dangerous concentrations of acrylic acid,

products, remind yourself that you are in

forbidden ingredients, residues and even

the service business and that product cost

carcinogenic impurities like Isocyanide.

represents only a few euros of your total

These are harmful to the human body.

service cost. Your time and expertise are

They are harmful to your health and the

priceless, so why jeopardize your future!

health your customers. Another alarming thing we see on the market is the use of industrial pigments

to your health. The dangers of these

NEW

pigments are far worse than skin allergies

PRONAILS ACADEMY WORKSHOP: AVOID ALLERGY

and can even be life-threatening.

Go to pronails.com/education to find a workshop in

such as car paints in colour gels. These pigments are non-cosmetic and harmful

3

a ProNails Training Center near you! There are no shortcuts to success! Do not under-cure Respect the curing times of

01 Pro Septic Spray 125 ml - ref. 30404

the manufacturer of your gels and use a

02 Clinilotion Spray 125 ml - ref. 31944

professional curing lamp that has been

Pro Septic 500 ml - ref. 37614

especially designed for that particular gel

Pro Septic 1000 ml - ref. 37625

brand. The Smart light has carefully been

Clinilotion 500 ml - ref. 30014

developed with optimum LED-lamp quantity,

Clinilotion 1000 ml - ref. 30025

type and positioning to ensure a full cure

03 Anti-age Hand Cream Rich SPF 15 -

of all ProNails gels every time. Avoid the

04 Nitrile Collagen Gloves Small 100 pcs ref. 29361 Nitrile Collagen Gloves Medium 100 pcs ref. 29362 Nitrile Collagen Gloves Large 100 pcs ref. 29363

Nail Machine Vision Pro 700 - ref. 28556

300 ml - ref. 28858

temptation of buying cheap lamps online as these will cause under-curing with expensive consequences. Although not always

03

noticeable during application, these lamps do not fully cure your gels which will lead to allergies and possibly lifting and breakage. If a gel is not properly cured the uncured acrylates will come in contact with your skin during refill filing. This will cause allergies for yourself and your clients and will result in loss of valuable income.

50

NAILY NEWS SS20

01 02

04


BECAUSE WITH A GLOSS GEL THAT NEVER LOSES ITS SHINE, YOU WILL NEVER LOSE AÂ CUSTOMER

NEW THE MOST SCRATCH RESISTANT GLOSS THERE IS


NEW BECAUSE WITH A

High gloss finishing gel Extremely scratch resistant

GLOSS GEL THAT

Non-yellowing

NEVER LOSES ITS

Fast curing 30 seconds full in the Smart Light

SHINE, YOU WILL NEVER LOSE A

With sticky layer

CUSTOMER SAPPHIRE GLASS, THE MOST SCRATCH RESISTANT GLASS THERE IS

Sapphire Gloss 14 ml – ref. 29488

PRONAILS SAPPHIRE GLOSS, THE MOST

The New ProNails Sapphire Gloss, is

SCRATCH RESISTANT GLOSS THERE IS

extremely scratch resistant, which ensures a beautiful glossy nail that doesn’t lose its

Just as Sapphire glass is almost 2 times

shine over time! In fact the ProNails Sapphire

With 9H on the Mohs hardness scale of

more scratch resistant than regular glass,

Gloss will stay shiny right until the next refill

minerals, sapphire glass is the most scratch

the new ProNails Sapphire Gloss is 2 times

appointment in the salon. On top of that the

resistant glass there is. On this scale,

more scratch resistant than any regular

ProNails Saphire Gloss is non-yellowing and

that ranges from 1 to 10, regular glass is

finishing gel gloss.

can therefore be used on both light and dark colours without any colour shifting. It also

placed at 5, and only a diamond is rated at 10. Unfortunately, sapphire glass is very

Why is it so important that a gloss gel is

doesn’t cause any black-light effect under

complicated and expensive to make, which

scratch resistant?

the curing lamp.

is why it is mostly used in expensive scratch

Because a more scratch resistant gloss will

resistant designer watches, and not for

keep its shine much longer. A nail that looses

As a nail professional, you want to guarantee

bigger screens like smart phones or tablets.

it’s shine is actually a nail that is covered

your clients gel nails that stay immaculate

in tiny little scratches on the surface,

over time. It’s why they trust you and come

invisible to the human eye, but responsible

back to you, over and over again! So if you

for making its originally shiny finishing

want to have loyal gel customers, make

layer look dull or matt after a certain wear

sure you are using a gloss gel that seals

time. And this effect is especially visible on

the deal!

NEW

darker colours!

shop now

bit.ly/en-gloss


WHO’S THE GLOSSIEST OF THEM ALL? What’s the difference between the Sapphire Gloss and the Crystal Seal, many nail stylists’ favourite gloss? LET’S START BY EXPLAINING HOW THEY ARE PRETTY MUCH THE SAME!

Crystal Seal 14 ml - ref. 28483

HOW DO THEY DIFFER?

How to keep your Crystal Seal in perfect condition

Both glosses will provide a stunning

Sapphire Gloss is even more scratch

Crystal Seal is a gloss gel without

shine on both a colour and builder gel.

resistant than Crystal Seal, making it

sticky layer. It’s perfect to use on top

the perfect choice for darker colours.

of ProNails Gellak colour gels, which don’t have a sticky layer either. If you

Both are non-yellowing, so both can be Crystal Seal leaves no sticky layer after

want to use Crystal Seal on top of

curing, allowing you to work faster,

gels which do leave a sticky layer, it’s

Both glosses cure in 30 seconds FULL

because you can skip a step finishing

important to remember to always

in the Smart Light and 60 seconds in

your gel nails!

remove the sticky layer BEFORE

used on lighter colours.

applying Crystal Seal. Otherwise

The Light. Being without a sticky layer makes

the sticky layer of this gel will

Both will have a similar packaging

Crystal Seal also perfect for clients

‘contaminate’ the Crystal Seal in your

soon! Crystal Seal will keep its formula,

with contact dermatitis. If you don’t

bottle, which in future use can cause

but we’ll give it a new look. The new

have to remove a sticky layer, you don’t

small dents in your cured gloss layer.

packaging will have the same smaller

have to bring skin into contact with

So make sure you keep your Crystal

and handier cap with an optimised

non-cured gel.

Seal always in perfect condition for a

brush as you will find on the new

perfect result!

Sapphire Gloss.

WWW.PRONAILS.COM

TECH TALK

53


THESE NEW PRONAILS PREMIUM SALONS ARE TAKING THE SALON EXPERIENCE TO THE

NEXT LEVEL ProNails Premium Salon

01 Schoonheidsinstituut Audrey Weerde, Belgium

01

Hi Audrey, how are you delivering a next level experience in your new Premium Salon?

03

“I make my clients feel like they’re the star. Everyone is beautiful in their own way. Next to that I don’t waste my clients time: using the master gel has made my service time much shorter than it used to be. I’m not just fast, I’m also flexible: my clients can visit me for a beautiful set of nails before their workday even starts.” Audrey Depoorter

ProNails Premium Salon

02 Uw Huid, Mijn Passie Grimbergen, Belgium

02 ProNails Premium Salon

03 Pure S Veurne, Belgium

Hi Shauny, how are you delivering a next level experience in your new Premium Salon?

Hi Leen, how are you delivering a next level

“I greet every client with “Hello gorgeous!” and make

experience in your new Premium Salon?

sure they look their best head to toe!”

“Thanks to the master gel I can create a set of gel

Shauny Moerman

nails in 30 minutes. I can help my clients quickly and perfectly, and even have time to offer them a drink. Getting a set of strong, beautiful and thin nails in only half an hour, that lasts them at least 4 weeks, is a dream come for my busy customers!” Leen De Cock

54

NAILY NEWS SS20


04

ProNails Premium Salon

Treasury Antwerpen, Belgium

04

Hi Vicky and Jessica, how are you delivering a next level experience in your new Premium Salon? “Mother and daughter work together in our salon,

05

making it a unique family business. Together we make sure our clients feel like home and we offer a salon service of impeccable quality.” Vicky Kinali & Jessica Bernard

06 05

06

La P'tite Pose Bastogne, Belgium

Sofingers

Hi Muriel, how are you delivering a next level

Hi Sofie, how are you delivering a next level

experience in your new Premium Salon?

experience in your new Premium Salon

“I offer my clients a premium service in a beautiful and

“I get tons of great Facebook comments from clients

comfortable space. Every client gets offered a drink

after a visit to my Premium Salon! They like my swift

first and then they can pick one of the most beautiful

salon service, my eye for detail and my perfectly

ProNails colours. I take extra workshops with ProNails

finished nails. They also tell me they turn to me for

a couple of times a year so I can improve the services

the latest trends and style advice, and a friendly chat

I offer. Soon you’ll be able to visit me for foot care too!”

on top. They leave my salon in a great mood, with

Muriel Maquel

pretty nails!”

ProNails Premium Salon

07

ProNails Premium Salon Bredene, Belgium

Sofie Berton

07

08

Mons

Mons, Belgium

Dolce Bellezza

Hi Caroline, how are you delivering a next level

Hi Elena, how are you delivering a next level salon

experience in your new Premium Salon?

experience in your new Premium Salon?

“Our enthusiastic and passionate team welcomes

“Our Premium Salon makes a difference in the beauty

each client with a big smile! Our professional expertise

business, because we offer a unique experience to

guarantees that each client leaves with that same big

each client in an exceptionally beautiful setting.”

smile after each service!”

Elena Peteva

ProNails Premium Salon & Academy

ProNails Premium Salon Plovdiv, Bulgaria

Caroline Lernould

08 PEOPLE OF PRONAILS

55


SOPOLISH THE SEMI PERMANENT FOR SUCCESFUL SALONS

Discover how both your salon and your customers can benefit from the most advanced semi permanent salon service

2

application techniques

ZERO NAIL DAMAGE

14+ DAYS FLAWLESS WEAR

FAST SALON SERVICE

1  SOPOLISH EASY SOAK • Faster and easier soak-off removal in 5 minutes • Suitable for all nail types • Suitable for both hands and feet • Perfect for loyal returning salon customers

2  SOPOLISH EASY PEAL • Allows easy peel-off removal, at home or in the salon • Not suitable for feet • Perfect for salon customers that want a do-it-yourself removal

56

NAILY NEWS SS20

HOW TO GET A PERFECT RESULT WITH EVERY CLIENT? Watch the Sopolish application and removal videos online and find

TIPS & TRICKS

for maximizing your wear time. PRONAILS.COM/ SOPOLISH-TUTORIALS


REUSABLE SOAK-OFF CLIPS

NEW

10 pieces Reusable Soak-Off Clips 10 pcs - ref. 29459

Use with Sopolish Remove 500 ml - ref. 27610 Sopolish Remove 100 ml - ref. 27609 Cosmetic Pads Square 250 pcs Box - ref. 28648 Cosmetic Pads Square 500 pcs - 2 rolls - ref. 37748

HOW TO USE

These reusable clips will help you remove

Not only are these clips a lot easier to use

soakable semi permanent gels like Sopolish

and do they look more professional in your

in a more professional, more efficient way.

salon, they also allow you to reduce your

Gently break open the front and top seal

salon waist. We know you care about the

with the ProNails Masterfile 180. Fold a

No more messing around with silver foil

environment just like we do, and we want

cosmetic pad and soak with Sopolish

paper wraps, just soak a cotton pad, put

to make it easier for you to do your part!

Remove. Position the soaked cotton pad into

it inside the reusable clip, clip it on the

So no more throwing away silver foil paper

the deep side of the clip. Place the clip over

fingernail and wait for 5 minutes!

for every client! No more buying silver foil

the finger nail with cotton pad facing the nail

wraps or paper! These reusable clips will

surface. Soak for 5 minutes and remove.

last you a lifetime. They are ecological รกnd economical!

BUSINESS

57


MARKETING TOOLS DISPLAYS

NEW

Wooden LongWear Display in SS20 collection pack! Show off your new collections and put your LongWear colours on a pedestal quite literally with our new stylish solid wood display with milled logo. This new wooden display is FREE when you buy the SS20 LongWear Display Pack. This pack contains: • the 12 new collection colours • a LongWear Start and a LongWear Finish • the SS20 loose interchangeable display card printed front & back, one side showing the Next Level collection and the other side presenting Summertime Magic • a ring with empty colour sticks + matching stickers to display all new collection colour names and numbers for Gellak, Sopolish & LongWear LongWear Wooden Display Pack SS20 - 14 pcs with Next Level

• the reusable wooden display base in solid wood with milled logo

and Summertime Magic Collection - ref. 29496

TWICE THE FUN

Use this display to present new colours twice each season! Start your season for example by displaying the Next Level collection, and flip over your display card to give Summertime Magic some more

LONGWEAR

love a couple of months later. This way your clients will discover

IN 1-2-3

new colours each visit and they’ll be pleasantly surprised by the inspiration you provide. Just 1 display pack will have your clients enjoy Floor Display Card

new colours all season long!

SS20 - ref. 29480 29480_Floor Display Card SS20.indd 1

16-12-19 16:02

LongWear Table Display 36 pcs

Table Display Card Summertime

Double Sided Sopolish

Sopolish Display Base

(empty) - ref. 29089

Magic 25 x 17,5 cm - ref. 29478

Display Card SS20

8 pcs (empty) + 12 colour

for Next Level and

sticks - ref. 28895

Table Display Card Next Level

Summertime Magic

25 x 17,5 cm - ref. 29477

Collections - ref. 29479

58

NAILY NEWS SS20


NEW

00000_Picture Banner_65x170cm_SS20_Selectie_DEF.indd 1

16-12-19 11:20

00000_Picture Banner_65x170cm_SS20_Selectie_DEF.indd 2

16-12-19 11:18

00000_Picture Banner_65x170cm_SS20_Selectie_DEF.indd 4

16-12-19 15:33

POSTERS & PICTURE BANNERS

NEXT LEVEL RED NEXT LEVEL NAILS

E ARCADONADE LEM NEW COLOUR TREND

NEW COLOUR TREND

ARCADE LEMONADE LONGWEAR N° 248 - SOPOLISH N° 248 - GELLAK N° 290

NEW COLOUR TREND

STUCK IN THE GAME LONGWEAR N° 45 - SOPOLISH N° 245 - GELLAK N° 287

www.pronails.com

ALWAYS ON LONGWEAR N° 247 - SOPOLISH N° 247 - GELLAK N° 289

www.pronails.com

Poster_SS20 50 x 70 cm_selectie_DEF.indd 1

16-12-19 10:33

www.pronails.com

Poster_SS20 50 x 70 cm_selectie_DEF.indd 2

16-12-19 10:34

Poster_SS20 50 x 70 cm_selectie_DEF.indd 3

16-12-19 10:57

SUNSET CEREMONY

PALMY DAYS

NEW COLOUR TREND

NEW COLOUR TREND

NEW COLOUR TREND

FRUITFULLY YOURS SUNSET CEREMONY LONGWEAR N° 237 - SOPOLISH N° 237 - GELLAK N° 279 DECORATED WITH BRIDAL EFFECT GELS & 4D FLOWERS

FRUITFULLY YOURS LONGWEAR N° 240 - SOPOLISH N° 240 - GELLAK N° 282

www.pronails.com Poster_SS20 50 x 70 cm_selectie_DEF.indd 4

PALMY DAYS LONGWEAR N° 242 - SOPOLISH N° 242 - GELLAK N° 284

www.pronails.com 16-12-19 10:59

29475_Poster Summer Bride 50 x 70 cm.indd 1

www.pronails.com 17-12-19 10:24

Poster_SS20 50 x 70 cm_selectie_DEF.indd 5

FAIRS DKF BEAUTY 20

COSMOPROF

Copenhagen, Denmark

Bologna, Italy

29 February - 1 March

12 - 16 March

BEAUTY FORUM

ESTETIKA

Warsaw, Poland

Brussels, Belgium

7 - 8 March

21 - 23 March

BEAUTY TRADE SPECIAL

Utrecht, The Netherlands 4 - 6 April

16-12-19 10:58


PRONAILS.COM

Profile for ProNails

ProNails Naily News SS20 ENG  

ProNails Naily News SS20 ENG  

Profile for pronails