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SEASONAL MAGAZINE | SPRING - SUMMER 2017

E N G L I S H

 

THE FUTURE OF GEL NAILS ELEVATE YOUR SALON NEW NAIL CARE HAVE A MANI MONDAY! GO STREET STYLE CHROME & CHAMELEONS MAD ABOUT MATT


Model wears LongWear Start, LongWear n° 150 Elevator Peach & LongWear Finish

NEW LONGWEAR NAIL POLISH IN 1-2-3 LONGWEAR IN 1-2-3

In creating LongWear, ProNails elevates the power of nail polish to the level that each woman deserves: ProNails LongWear is easy peasy like 1-2-3, beautiful in all its perfection, and has a revolutionary technology that makes it last longer than ever. The ProNails LAB carefully develops all LongWear colours in both Sopolish and Gellak, offering you the possibility to enjoy your favourite ProNails nail colour in the highest quality in either nail polish, gel polish or colour gel.


NEW LONGWEAR COLOURS SPRING - SUMMER 2017 83

147

148

149

150

151

152

159

160

161

162

163

164

165

49

LONGWEAR

COLOURFIX TECHNOLOGY

1. START

Protects the nail plate from discolouring • Prevents chipping • Prolongs wearability •

2. CHOOSE YOUR COLOUR

• Luscious trend colours and timeless classics • New collections every season! • Impressive coverage • Luxuriously long lasting - lasts twice as long as any regular nail polish • Applies in 2 thin layers • Cures in daylight, so no need to cure in UV or LED lamps

3. FINISH

• Incredible Shine • Guarantees a record-setting wear time thanks to the LongWear ColourFIX Technology™ • Easy & fast removal with Non Acetone Polish Remover


NEW! DISCOVER WHAT’S NEW! 20

LONGWEAR

Elevate Life Colours  Street Heat Colours Extreme White LongWear Matt Noir de Noir

51

6

NAIL ART

Elevate Life Nail Art & Looks Street Heat Nail Art & Looks Bridal Nail Art Effect Glitter Powders

SOPOLISH

New Colours Spring-Summer Sopolish Peel Aid  Sopolish Matt

8 34 31 51 37

12 36 30 54

22 23 51

26 GEL

New Gellak Colours Spring-Summer  The future of Gel Nails Xtreme Matt Finishing Gel

HAND & NAIL CARE New Nail Care 

MACHINES & TOOLS Vision Pro 700  High Precision Drills

23

52 48 51

26

48 48

51 PRONAILS ACADEMY WORKSHOPS Trend Looks Spring-Summer Sopolish Protect & Peel  Bridal Nails  Manicure  Filing techniques  Ultra Natural Nails

12 - 47 22 30 26 50 50

MARKETING TOOLS

Displays57 Flyers & Booklets 57 Posters & Banners 58 Window Stickers 59

54

EVENTS Fairs 

4 | PRONAILS NAILY NEWS spring - summer 2017

59


PUBLISHED BY PROFESSIONAILS NV Ruiterijschool 11 B-2930 Brasschaat, Belgium Tel.: +32 3 669 61 67 info@pronails.com CREATIVE TEAM: Michael Van de put, Debbie Van Lint, Birgit Serruys, Sandrine Roelants NAILSTYLISTS: Sandrine Roelants, Sharon Enzlin, Bianka Mai, Patrícia Lima PHOTOGRAPHY:

Dear beauty professional, Believing in yourself is the first step towards success. Achieving your goals is a lot easier though when you have a reliable partner by your side. Someone that supports you, understands you and inspires you to rise to the next level. As a nail stylist it is truly important to find the right professional partner. Not only do you need the right education and support throughout your career, you also need products and tools that you can trust. Products that make your work easier and can delight your customer. Finally you need inspiration and advice to spark your daily motivation. This is how we wish to be part of your success. In sharing our expertise through the ProNails Academy, sharing our know-how through innovative and reliable products, and in being there for you when you need us. We aim to be the professional partner that helps you grow.

Margaux Grossen, Kathelijne Seeldraeyers FASHION PICTURES: Etienne Tordoir (CatwalkPictures) HAIR & MAKE-UP: Inge De Vos en Elke Willemen STYLIST: Audrey Heselmans JEWELRY: MACC Fine Jewelry, www.maccjewel.be LAYOUT: Android COPYWRITING: Michael Van de put, Birgit Serruys, Debbie Van Lint, Brigitte De Ruysscher TRANSLATIONS: Bojana Adamovic, Daniel Sousa,

In this latest edition of our Naily News you’ll find both new products and inspiring trends as well as tips to grow your business, and make your customers shine. It’s our way of showing we believe in you! Wishing you a successful season, Paul Parein, CEO ProNails

Georgine Barbier, Karolina Apanasewicz, Laura Dominguez, Lena Dulaurent, Lucia Rodríguez, Marta Codato, Elena Tsakalos Copyright © January 2017 Professionails NV All rights reserved. Nothing from this issue may be reproduced without the prior consent of the publisher.

www.pronails.com


Elevate Life C O L L E C T I O N

Be Your Best. Achieve Your Goals. Elevate Your Life! Today being rich is not about money, it’s about well-being. Being successful is not just about your own accomplishments, but about how you can be an inspiration to others. Being beautiful has less to do with fashion, it starts with believing in yourself. This is why as a beauty professional & nail stylist you do so much more than just nails. In fact, you help women have a rich, successful and beautiful life. As a beauty brand, we want to inspire you to be your best, to achieve your goals, in any way we can. This season, more than ever, we want to help you Elevate your Life!

6 | PRONAILS




|7


NEW NAIL SHADES FOR SUCCESSFUL WOMEN MAISON MARGIELA

#1 Mani Monday

a weightless light grey shade of pastel pink

#3 Elevator Peach KENZO

an elevated shade of pastel peach

HAIDER ACKERMANN

LongWear n° 152

10 ml

ref. 24155

Sopolish n° 152

8 ml

ref. 28924

Gellak n° 199

5 ml

ref. 28942

#2 Drink Your Greens LongWear n° 148

10 ml

ref. 24151

Sopolish n° 148

8 ml

ref. 28920

Gellak n° 195

10 ml

ref. 28939

a soothing detoxifying eucalyptus green

8 | PRONAILS NAILY NEWS spring - summer 2017

LongWear n° 150

10 ml

ref. 24153

Sopolish n° 150

8 ml

ref. 28922


Today’s new style of living is reflected in this season’s fashion and colour use: highly sophisticated, light and weightless colours are combined with soft, organic, earthy tones in honest, natural materials. Rose Gold metallics and pearly shimmers are used to add a sense of luxury, turning the everyday normal into the extraordinary beautiful. Since dreaming big should start small, the new ProNails Elevate Life nail colours are your first steps towards your next big achievements!

#6 Out of Office VALENTINO

a fresh crispy white with a pink pearly reflection

CHRISTIAN DIOR

#5 Booking  Confirmed an earthy tangerine for a well-puttogether look

GIVENCHY

LongWear n° 149

10 ml

ref. 24152

Sopolish n° 149

8 ml

ref. 28921

Gellak n° 196

10 ml

ref. 28940

#4 Frequent Buyer

LongWear n° 147

10 ml

ref. 24150

Sopolish n° 147

8 ml

ref. 28919

Gellak n° 194

10 ml

ref. 28938

a rich rose gold for the extraordinary beautiful



LongWear n° 151

10 ml

ref. 24154

Gellak n° 198

10 ml

ref. 28941

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Elevate Your Salon 12 INSPIRING TIPS FROM SUCCESSFUL PRONAILS PREMIUM SALONS ProNails Premium Salon Schilde, Belgium Caroline Bizet

›3

Believe and invest in a retail product. We focus on the Hand Care and LongWear products and talk to all our clients about them. At the end of each treatment we give the client

SCHILDE - BELGIUM

ProNails Premium Salon, Ozoir-La-Ferrière, France - Emily Fossat

OZOIR-LA-FERRIÈRE - FRANCE

SCHILDE - BELGIUM

›1

Here’s an important tip for start-ups: during the renovation and decoration of your salon, get a head start by placing an attention-grabbing COMING SOON visual in the window. Doing this meant that our appointments book was almost 80% full during the first two months after opening and attracted lots of new clients!

›2

Be consistent with communications and images related to your salon. We use the same campaign image for the shop window, the flyers, the advertisements page in the local magazine and on Facebook. This makes us recognisable and allows us to attract new clients to our salon, and makes our marketing campaigns effective.

a short hand massage using our hand cream, because a product that you use on your clients will sell! We notice that 4 out of 10 clients actually buys it. This easily adds up to an extra turnover of €500 per month – the equivalent of 11 extra clients!

›4

Work with at least 2 stylists in your salon to maximise profitability, distribute work and avoid having to disappoint clients. You will never be able to achieve the profitability that you would expect for so much work if you are working on your own. Furthermore, the right collegue will often bring new clients too. In Belgium, it is definitely best to work on a self-employed basis.

10 | PRONAILS NAILY NEWS spring - summer 2017

›5

Before each launch of a new product or collection, I organise a special evening to introduce the range. I also give an extra discount on the treatment to allow clients to get to know the products, which makes it easier to sell them. For example, before the new Hand Care line was launched, I gave an introductionary discount for the anti-age manicure service and ended up selling my entire retail stock within 10 days!

›6

I am also very active in the committee of local traders in Ozoir and appear in their regional magazine every year. By building a good relationship with other business owners, I have gained lots of great new clients. Together we are stronger!


›9 ›7

I am passionate about nails and the brand I work with, and this passion makes my clients enthusiastic as well! The nail creation that I wear myself always sells like hot cakes. I also change my look regularly to continue to inspire my clients.

We put a great deal of effort into online marketing and social media: we use our Facebook page to show our stylists’ work and this attracts lots of visitors both to the page and our salon! The statistics show that our Facebook page attracts more visitors than those of some local newspapers, TV and radio stations!

› 11

Occasionally, we give loyal clients an extra treat or gift. Although this does not cost us much effort or investment, it means a lot to our clients and we receive an enormous amount of appreciation and loyalty in return.

LESKOVAC - SERBIA

LESKOVAC - SERBIA

SARAJEVO, BOSNIA

ProNails Premium Salon

ProNails Premium Salon

Leskovac, Serbia

Titova, Sarajevo, Bosnia

Natasa Pesic

Aida Lopcalija

›8

› 10

We created an innovative total concept for our salon that combines the premium brand ProNails with affordable prices, a children’s space with a baby-sitting service and a wide selection of food and drinks in the coffee corner. This makes our beauty salon a great place for the whole family to enjoy and unique in our region!



Our salon mainly caters to women who like a natural look and don’t have time for gel nails. Sopolish Protect & Peel is the best solution for them! We organise a monthly Sopolish Protect & Peel event via Facebook, with discount prices for new clients who would like to try the treatment for the first time. This always generates an incredible response and nearly all of these clients come back. Sopolish really helps us to attract new clients and increase our turnover.

› 12

If we look in the diary and see that there are not many appointments on a certain day, we organise a “Dream Day” when we offer certain treatments as part of an attractively-priced package deal. This generates a great response and enables us to fill our appointments diary and attract new clients.

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Get the Look

12 | PRONAILS NAILY NEWS spring - summer 2017


THIS IS WHAT YOU’LL NEED LongWear Start

10 ml

ref. 28883

LongWear n° 148 Mani Monday

10 ml

ref. 24151

Nail Art Sponges

2 pcs.

ref. 28321

LongWear n° 150 Elevator Peach

10 ml

ref. 24153

LongWear Finish

10 ml

ref. 28884

148

150

STYLING TIP Spice up your Mani Monday nails some more by adding a soft ombré effect in Elevator Peach. A professional elegant look showing that you’re always ready to go the extra mile! Use the Nail Art Sponge for the ombré effect. Can also be done using Sopolish!

Mani Monday Mani Monday

G E T

T H E

L O O K

Successful women plan ahead, especially when it comes to food and wardrobe. That way they can focus on achieving their goals, while staying healthy and stylish in the process. Use your weekend to prep your nails for the upcoming week. After all, there’s nothing like having fresh and crisp nails on a Monday morning to make you feel in control and ready to start your week! From now on you turn manic Mondays into mani Mondays!

SANDRINE ROELANTS



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Out of Office Part of being successful is knowing when to take some time off. Relax your body and mind and fully recharge yourself. Anticipate your next holiday by making your nails ‘Out of Office’ ready: crisp white as a metaphor for letting go and clearing your mind.

SANDRINE ROELANTS

Out of Office G E T

T H E

L O O K

Impatiently looking forward to that marvellous moment when you can finally board that plane and leave your job behind? Get your nails “out of office” proof!

STYLING TIP Finish off your Out of Office colour with a sparkling border of Frequent Buyer. Use the Nail Art Sponge and gently dab the free edge of the nail. Can also be done using Sopolish!

Sandrine Roelants: “As a professional nail stylist, you have to make sure to keep your passion for nails alive. Don’t hesitate

THIS IS WHAT YOU’LL NEED

to express yourself in your nail looks,

147

149

and dare to dream a little bigger

LongWear Start

10 ml

ref. 28883

LongWear n° 147 Out Of Office

10 ml

ref. 24150

magic happen! Your customers will

Nail Art Sponges

2 pcs.

ref. 28321

by your passion they will give you

LongWear n° 149 Frequent Buyer

10 ml

ref. 24152

LongWear Finish

10 ml

ref. 28884

14 | PRONAILS NAILY NEWS spring - summer 2017

when decorating nails. Just let the rely on your expertise, and inspired the freedom to realize the most stunning nail creations!”




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Booking Confirmed There’s nothing more annoying than a ‘no show’. If you show up for every appointment, why should you expect anything less from others? Sometimes it’s good to ‘shake hands on it’ to confirm the deal. When you do, make sure the impeccable style of your tangerine nails show you’re not someone to mess around with.

Elevator Peach As a professional you should always have your ‘Elevator Pitch’ ready to turn chance encounters into future business opportunities. Whatever your Pitch, make sure your hands make a great first impression. You will surely knock ‘m out of the park with this new Elevator Peach shade.

16 | PRONAILS NAILY NEWS spring - summer 2017


THIS IS WHAT YOU’LL NEED Gellak n° 198 Booking Confirmed

10 ml

Gelinsky Premium Brush n° 7 with Cap

ref. 28941 ref. 27202

Some adhesive tape

THIS IS HOW YOU GET THE LOOK STEP BY STEP USING COLOUR GEL

NEW Chrome Gold Effect Glitter Powder

ref. 28958

Diamond Silicon Tool

ref. 28788

Dust Brush Black Base

ref. 28641

Crystal Seal

14 ml

ref. 28483

1. Apply 2 layers of Gellak n°198 Booking Confirmed using a Gelinsky Premium n°7 brush and cure each layer for 30 seconds in The Light*. 2. Apply tape to the parts where you don’t want the Chrome Effect glitter powder (1 vertically and 1 horizontally). > Simply reuse the tape on each nail so you don’t have to create the shape again. > First apply the tape to the back of your hand a few times to make it less sticky. 3. Apply the Chrome Effect glitter powder using a Diamond Silicon Tool and brush off excess powder using a Dust Brush. 4. To finish, apply Crystal Seal and cure. * or 2 minutes in a UV light.

Booking Confirmed G E T

T H E

L O O K

Sharon Enzlin: “I really love working with ProNails Gellak colours, because they allow me to create super thin and natural looking nails. I am passionate about fashion, and it’s what inspires me the most when creating new nail looks. By just adding a little corner of Chrome Glitter Powder, you can create a stylish nail art that is completely on trend. It was a truly unique experience to create my look for this Naily News!

SHARON ENZLIN



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SANDRINE ROELANTS

On the Dots G E T

T H E

L O O K THIS IS WHAT YOU’LL NEED Gellak n° 195 Mani Monday

10 ml

ref. 28939

Gellak n° 196 Frequent Buyer

10 ml

ref. 28940

Gelinsky Premium Brush n° 7 with Cap

THIS IS HOW YOU GET THE LOOK STEP BY STEP USING COLOUR GEL

Gel Paint White Canvas

10 ml

ref. 28824

Gellak n° 199 Drink Your Greens

5 ml

ref. 28942

NEW Diamond Deco Tool Crystal Seal

1. Apply 2 layers of Gellak n°195 Mani Monday using a Gelinsky Premium n°7 brush and cure each layer for 30 seconds in The Light*. Use Gellak n°196 Frequent Buyer for the ring finger. 2. Take your Diamond Deco Tool and draw some white dots using gel paint White Canvas. Cure for 30 seconds*. 3. Draw one extra dot using Gellak n°196 Frequent Buyer and one other using Gellak n°199 Drink Your Greens. Cure again. 4. To finish, apply Crystal Seal and cure. * or 2 minutes in a UV light.

18 | PRONAILS NAILY NEWS spring - summer 2017

ref. 27202

ref. 28971 14 ml

ref. 28483


Frequent Buyer Money makes the world go round? Wrong! Girls run the world! If being a Frequent buyer is your guilty pleasure, then why hide one of your best qualities? Just dip your nails in rich rose gold, when trotting around with your latest designer bag. Never ever be afraid to sparkle, ladies!



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Drink Your Greens Starting off with a complete breakfast should be your number one healthy habit. In case you’re having ‘one of those days’ and you’ve missed breakfast: make sure to Drink Your Greens on your way to work so you get your daily dose of vitamins. Use this nail colour as a daily reminder to eat clean and green!

20 | PRONAILS NAILY NEWS spring - summer 2017


SANDRINE ROELANTS

Wear Your Greens G E T

T H E

L O O K

Elevate your colours with the power of patterns Enrich your colours with the power of prints! The new Elevate Life Collection stamping plate holds Scandinavian style leaf patterns, from geometric to organic!

THIS IS WHAT YOU’LL NEED LongWear Start

10 ml

ref. 28883

LongWear n° 152 Drink Your Greens

10 ml

ref. 24155

Longwear n° 148 Mani Monday

10 ml

ref. 24151

NEW Stamping Plate Elevate Life Collection + Scraper

ref. 28957

Art Stamp

ref. 28773

LongWear Finish

10 ml

ref. 28884

› TIP This look is just as beautiful with Sopolish or Gellak!

HAVEN’T FULLY MASTERED THE NAIL STAMP ART TECHNIQUE YET? Visit www.pronails.com/en/nail-stamping-tutorial and check out the instructional video!



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SOPOLISH PROTECT AND PEEL

®

CA R

› perfectly polished nails, with a magnificent colour and shine for at least 2 weeks

ROTECT & P E,

EL PE

The unique Nail Salon Treatment that offers exactly what women want:

› a natural looking and 100% undamaging healthy nail service › a strengthening effect + extra nourishing nail therapy

INNOVATION

› the unique flexibility of a fast and easy Peel-off removal, at home or in the salon

NEW SOPOLISH COLOURS SPRING-SUMMER 2017

147

148

149

22 | PRONAILS NAILY NEWS spring - summer 2017

150

152

159

160

161

162


24/7 NAIL CARE

How to really take care of your customer’s nails

Treat your client to a long-lasting nail care treatment even long after she has left your salon. How? By applying the Vital Nail Serum under the Vital Nail Skin. Your customer will benefit from a two week long nail care treatment while enjoying beautifully polished nails.

The Matrix is the heart of the nail from which healthy nails grow. The secret to healthy nail growth is to take good care of the cuticle area which protects the matrix. Vitamina cuticle oil is an indispensable maintenance product for any woman who wants strong and healthy nails.

PRONAILS ACADEMY SOPOLISH WORKSHOP & SALON CERTIFICATION The #1 way to gain new clients for your salon When it comes to Sopolish, you can only have your salon certified by taking the workshop at a ProNails Training Center near you. This is the ideal way to learn the correct certified salon application method and make it a routine.

The easier the better! That’s true for you, and also for your customer. Inform your customer of the new and ever-so practical Sopolish Peel Aid, for a super-fast, easy-peasy and risk-free Sopolish Peel-Off Removal. Your clients nails will be instantly clean, shiny & healthy and she’ll soon be back for more beautiful Sopolish Colours. Don’t forget to give your customer a Sopolish Peel Aid leaflet which explains how easy, fast and nail-friendly it can be. She’ll love it! (see also page 57)

Sopolish Peel Aid

8 ml

ref. 24184

NEW SOPOLISH PEEL AID

N° 147 Out Of Office 8 ml - ref. 28919 N° 148 Mani Monday 8 ml - ref. 28920 N° 149 Frequent Buyer 8 ml - ref. 28921

unveil your healthy natural nails in a flash

N° 150 Elevator Peach 8 ml - ref. 28922 N° 152 Drink Your Greens 8 ml - ref. 28924 N° 159 Ripped Red 8 ml - ref. 28931

The new Sopolish Peel Aid is an innovative solution for an even faster and easier peel-off Sopolish removal, at home or in the salon. It has an instant effect of clean nails and is totally nail-friendly.

N° 160 Ain’t Yo Mama 8 ml - ref. 28932 N° 161 White Sister 8 ml - ref. 28933 N° 162 Smokin’ Hot 8 ml - ref. 28934 N° 163 Ink It, Link It 8 ml - ref. 28936 N° 164 Better Have My Money 8 ml - ref. 28937 N° 142 Russian Rose 8 ml - ref. 28917

1. 2. 3. 4. 5.

For a faster an easier peel-off removal of Sopolish Easy brush-on application around the Sopolish Soft Acetone-free formula Contains Vitamine E Instantly clean nails and totally nail-friendly

SOPOLISH PROTECT & PEEL: Fast and easy removal with Sopolish Peel Aid 163

164

142

THIS IS HOW YOU DO IT 1. File the sopolish open at the free edge of the nail. 2. Apply the “Sopolish Peel Aid” around the edges of the Sopolish Protect & Peel on all 10 nails. Use one brush-dip per nail. 3. The skin will automatically lift at the edges. Use the long bended tweezer to lift the Vital Nail skin and, if required add additional peel aid underneath. 4. Gently peel off the remaining Vital Nail Skin. Easy peasy and totally nail friendly. 5. Rub clean with a paper tissue if required and disinfect with ProSectic.



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Ocean Drive Deco G E T

T H E

L O O K Gel Paint Pastel Pink

New gel paints

5 ml - ref. 28976

Inspired by positive vibes and the typical Miami Art Deco style in pastel colours, we launch two new Gel Paint colours this season, making a total of 10 colours to choose from. These new shades are perfect to enrich the softer Elevate Life pastels with some stylish Art Deco patterns.

Did you know ProNails Gel Paints… × × × ×

… … … …

set only when cured so you can keep creating until you’re totally satisfied? don’t have a sticky residue? don’t need to be protected by a gel gloss? cure in both LED (30 sec.) and UV lamps (2 min.)

Gel Paint Miami Mint 5 ml - ref. 28977

PRONAILS ACADEMY TRAINING Take the workshop Trend Looks Spring 2017 … and learn how to create these trend looks for your clients with minimum effort but maximum result! In this workshop we’ll teach you how to use gel paints, chrome effect and other glitter powders, nail art sponges for an ombré effect, nail foils and stamping plates effortlessly! Difficulty: Starter

24 | PRONAILS NAILY NEWS spring - summer 2017


THIS IS WHAT YOU’LL NEED Gellak n° 195 Mani Monday

THIS IS HOW YOU GET THE LOOK STEP BY STEP USING COLOUR GEL 1. Apply 2 layers of Gellak n°195 Mani Monday using a Gelinsky Premium n°7 brush and cure each layer for 30 seconds in The Light*. 2. Apply the Art Deco pattern from the new Elevate Life Collection Stamping Plate to index finger and pinkie using LongWear n°152 Drink Your Greens. Visit www. pronails.com/nailstampingtutorial for the right application method. Protect the nails with Diamond Seal and cure. 3. Apply Foil Transfer Glue to the other nails. Wait until it has become completely transparent. Put Nail Foil Shattered Glass over the nail and gently rub it so it gets transferred to the nail on the parts where there’s glue. 4. Apply a layer of Crystal Seal and cure. 5. Draw some geometrical patterns onto the nails using Gel Paint Miami Mint and a Slim Nail Art Brush n° 1. Cure again. * or 2 minutes in a UV light.

10 ml

ref. 28939

Gelinsky Premium Brush n° 7 with Cap

ref. 27202

Stamping Plate Elevate Life Collection + Scraper

ref. 28957

Art Stamp

ref. 28773

LongWear n° 152 Drink Your Greens

10 ml

ref. 24155

Diamond Seal

ref. 27521

Foil Transfer Glue

ref. 28373

Nail Foil Shattered Glass

1,5 m

ref. 28968

Crystal Seal

14 ml

ref. 28483

Gel Paint Miami Mint

5 ml

ref. 28977

Slim Nail Art Brush n° 1

ref. 38260

NEW Transparent Nail Foil with Holographic Glass effect With this wafer-thin foil you’ll create a Holographic Glass effect on each nail colour easily. For a real trendy look, choose soft pastel shades as a base, but even with deeper colours this foil guarantees a sublime result!

SANDRINE ROELANTS



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COMING SOON

Make your clients shine for real Healthy and strong nails for everyone As a nail technician you know that you can work miracles with beautiful nail styling, but your clients will only be truly happy when you can make the natural beauty of their hands and nails shine. Having youthful and soft hands or strong and healthy nails doesn’t just depend on luck, overall health or age. It’s up to you to care for them regularly with effective professional products. This is the only way to achieve real results to repair or improve the natural beauty of your skin and nails. HAND & NAIL CARE

26 | PRONAILS NAILY NEWS spring - summer 2017


By using the ProNails Anti-Age Hand & Nail Care range you’ll raise your hand and nail care to skin care level. The range protects your skin and nails effectively from damaging influences and gives them the building and nourishing essentials. This way you'll hold back the aging process and you'll restore the nails from the inside out. You'll notice the results immediately after a revitalizing Anti-Age Salon Manicure. With an effective daily treatment you'll see longterm results. Next to an extensive Anti-Age Hand Care range, ProNails adds a matching nail care range making natural nails stronger, healthier and more beautiful. A beautiful, strong and healthy natural nail is the essence of a perfect manicure. Especially if you have brittle and weak nails it’s important to care for them a little more. Regular caring and the right nourishing products will help you cure your nails and it will also make them stronger and allow them to grow faster. It’s extremely important to pay extra attention to the cuticles and the area around the nail. Underneath lies the matrix where the nail is formed. This is the area you should focus on to improve your nails' health.

Nail Serum New! This serum is your #1 nail care product for natural nails, or nails on a break, and can be combined with the use of Nail Polish and LongWear Polish. It ‘s a complete nourishing treatment and can repair nails in 3 to 4 weeks. Your clients will already see visible results in just 1 week! Nails are deeply nourished and repaired to become visibly stronger and healthier. No more brittle, fragile or ugly nails! Two applications per day will give wonderful results! Morning and evening, just like brushing your teeth.

NOURISHING Panthenol is a wonderful moisturizing ingredient. It penetrates well into the nail plate and is extremely hydrating on dry & brittle nails. Allantoin helps to lock in moist. The formula contains natural polysaccharides wich nourish the nails and give them the natural healthy glow they deserve. NOURISHING

EXTREME GROWTH The formula contains Biotin, vitamin B12 and minerals which stimulate the production of nail cells and help your nails grow faster. EXTREME GROWTH

STRENGTHENING Contains KERATINE which is one of the building blocks of natural nails and will strengthen the nails. It also contains Blue Agave (the plant used to make tequila), which gives strength, resilience and elasticity to the nails. STRENGTHENING

Visit www.pronails.com/en/hand-and-nailcare and download the entire manicure booklet for a complete manual with this range. If you really want to get results using this product range and learn how to boost your business with the ProNails Anti-Age care manicure, sign up for a Manicure workshop with a ProNails training centre in your area.

› HOW TO USE Apply the serum to the nails and and use the brush to really push it into the nail plate, from the free edge towards the cuticles. Let the serum sit and dry for a while. It is possible to use the serum underneath a polish or as a separate treatment. It will leave the nails slightly shiny.

Nail Serum

10 ml

ref. 24178

NEW POWER SERUMS WINDOWSTICKER 50 x 56 cm - ref. 82561 20 x 22,5 cm - ref. 82563 See p. 59



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Cuticle remover Ultra effective formula! Vitamina Bestseller! This ultra effective cuticle remover allows you to push back dried, rough and overgrown cuticles easily, fast and efficiently. With this improved formula it’ll be even easier and faster than before. The cuticles will be beautifully pure, which will improve the following manicure. This gel hydrates and nourishes both cuticles and nails.

A healthy nail matrix literally is the basis of healthy and strong nails so it’s essential to treat the cuticles and keep them hydrated. The Vitamina cuticle oil is the ideal, rich treatment to cure and nourish cuticles. This unique mix of natural oils is charged with rejuvenating antioxidants. It consists of the most nourishing and skin calming ingredients to be found in nature.

SOFTENING

REPAIRING

Softens the cuticles fast and effeciently. SOFTENING

REPAIRING

MOISTURIZING MOISTURIZING

MOISTERIZING

Hydrates and nourishes both nails and cuticles. MOISTURIZING

CLEANSING CLEANSING

Vitamina contains wheat germ oil to repair dry and damaged skin around the nails.

The mix of natural oils will keep the skin around the nails nourished and intensely hydrated for a long time.

SOOTHING

Purifies the cuticles.

The oil contains several skin calming ingredients: almond oil to fight off irritation and inflammation and macadamia oil to protect and relax the skin. Bay oil is antibacterial and antifungal. SOOTHING

› HOW TO USE

› HOW TO USE

Apply to the cuticles and wait for 30 seconds. Gently push back the cuticles and remove excess skin. Wash hands after each use.

Apply a drop of Vitamina to each cuticle and massage gently. TIP: Clean the nails with Pro Septic if you want to apply Nail Polish or LongWear afterwards.

Cuticle Remover

10 ml

ref. 24177

Vitamina Cuticle Oil

10 ml

ref. 24176

Refill Cuticle Remover

100 ml

ref. 24180

Refill Vitamina Cuticle Oil

100 ml

ref. 24179

NEW FORMULA

NEW!

28 | PRONAILS NAILY NEWS

Cuticle Remover and Vitamina are also available in a smart 100 ml refill bottle. Thanks to a fine, firmly closing screwon cap you can both refill your bottle or apply the product immediately and hygienically to the nail.


Cuticle Care Pen

Polish Corrector Pen

An extremely efficient cuticle softener with pomegranate, which helps remove dead skin cells and which is filled with antioxidants to stimulate skin renewal. This pen is simple and fast to work with, so you don’t lose time. It’s ideal to treat dry skin and will improve the elasticity of the cuticle area.

Small nail polish application mistakes are easily corrected using this pen, so your nails will look perfectly polished. On top of that this product will nourish the skin which is unique! This pen contains a collagen-like substance, high in antioxidants and containing a natural anti-inflammation component. This handy corrector pen can be used to correct mistakes with Sopolish, Gellak and PNC colours too.

SOFTENING SOFTENING

Ideal retail product! This efficient remover will remove Nail Polish and LongWear in a mild way. The formula does not contain acetone so the nails don’t get dehydrated or damaged. The 100ml packaging has a safe and simple closing cap and is ideal to sell to your customers.

PRECISE REMOVAL

Easy to use and effecient cuticle softener.

PRECISE REMOVAL

REPAIRING REPAIRING

Non Acetone Polish Remover

Contains antioxidants stimulating skin renewal.

MOISTURIZING

Corrects application mistakes carefully and precisely whether you’re working with nail polish, Sopolish or gel.

MOISTURIZING

FAST REMOVAL FAST REMOVAL

NON ACETONE

Protects and nourishes the skin.

MOISTURIZING MOISTURIZING

Hydrating the cuticle area without oily texture.

NON ACETONE

NON ACETONE

An extremely soft formula without acetone.

SOFT FORMULA

For an efficient and fast removal of Nail Polish or LongWear.

NON ACETONE There is no acetone in this remover.

SOFT FORMULA

A silky smooth formula which won’t dehydrate the nails.

› HOW TO USE

› HOW TO USE

› HOW TO USE

Use the pen on cuticles and the area around the nails. Replace the tip if necessary with the replacement tips inside the pen.

Use the pen on application mistakes. Replace the tip if necessary with the replacement tips inside the pen. Replacement tips can be cleaned using Non Acetone Polish Remover. TIP: Before first use, slightly dampen the pen with Non Acetone Polish Remover.

Apply a few drops to a cotton ball. Leave the cotton ball on the nail for a few seconds, afterwards gently remove the Nail Polish or LongWear.

Cuticle Care Pen

4,5 ml

ref. 24174

Polish Corrector Pen

4,5 ml

ref. 24175

Non Acetone Polish Remover 100 ml - ref. 24181



| 29


SANDRINE ROELANTS

Bridal nails Become every bride’s best friend and get customers for life Future brides plan everything ahead, and it's often the first time they enter a nail salon. This is a unique chance for you to introduce her to the enchanting world of nail styling! If you make her shine on the day she gives her hand in marriage, you’re guaranteed to have a customer for life!

30 | PRONAILS NAILY NEWS spring - summer 2017


A bride wants her nails to be even more beautiful than ever before, nothing less. So 90% of the time this means a ‘better than perfect’ natural looking soft French manicure, sometimes with a subtle festive touch, matching her outfit. Finding the right soft pink natural shade is crucial for this. If she has a beautiful natural long nail plate you can offer Longwear or Sopolish, depending on how long she'd like her manicure to last. If the nails need extra lengthening and strengthening, gel nails are the right choice. But how do you get her to enter your salon? Which nail look will win her heart? And how will your salon benefit from all this?

PRONAILS ACADEMY: BRIDAL NAILS This spring, ProNails offers unique Bridal Nails workshops where you’ll learn how to create a soft modern French manicure with gel or Sopolish which will make all nails more wonderful than ever. You’ll also learn how to perfect stylish bridal nail art making any bride fall in love with you! Visit www.pronails.com/ en/trainings for a training centre in your area. Ask for the exclusive bridal deal! › TIP Share your Bridal Certificate on Facebook! Let future brides know you’re around! › TIP Lock-in your bridal clients for an after-honeymoon bridal deal to encourage them to return to your salon. In this workshop you’ll learn how to create this look step by step, including which brushes you need to use.

THIS IS WHAT YOU’LL NEED Acid Free Primer

14 ml

ref. 38205

Ultra Thin Base UV Gel

15 ml

ref. 31313

Gellak n° 1116 Milano

5 ml

ref. 28888

French Extension White UV Gel

15 ml

ref. 28387

Natural Nail Forms

500 pcs

ref. 28822

French Pink Builder UV Gel

15 ml

ref. 31413

Unicum UV Gel Clear

15 ml

ref. 31033

Crystal Seal

14 ml

ref. 28483

Stamping Plate Love Your Hands + Scraper

ref. 28774

Art Stamp

ref. 28773

Mini Beads Silver

ref. 28783

LongWear n° 165 Extreme White

10 ml

ref. 24169

LongWear n° 83 Natural Pink

10 ml

ref. 24170

Crystal Stones 2 mm

50 pcs

ref. 28963

Crystal Stones 3 mm

50 pcs

ref. 28964

Diamond Silicon Tool

CERTIFICATE

ref. 28788

› TIP Use the Diamond Silicon Tool to pick up stones and place them in the desired pattern.

PRONAILS ACADEMY WORKSHOP

› NEW LongWear n° 83 Natural Pink: The perfect natural shade for a French manicure in LongWear.

This is to confirm that

has participated in the following ProNails Academy Workshop training program

CA

Y

Date

M

A

A

G

TR

Official ProNails trainer

ININ

DE

www.pronails.com 00000-Certificate-Diploma_keuze.indd 6



6/12/16 14:54

| 31


32 | PRONAILS NAILY NEWS spring - summer 2017


#ProNails #StreetHeatNailColours #RippedRed #Ain’tYoMama #WhiteSister #Smokin’Hot #InkIt,LinkIt #BetterHaveMyMoney

COLLECTION When classic high fashion brands start to look edgy, and brands like Vêtements are amongst the most celebrated, it’s clear something’s up. What once was street style cool is now catwalk chic. First the music industry ganged up with it, and now fashion is joining in: what’s happening on the streets is hotter than hot. Street style is all about being sexy and self-confident, while always playing it cool. It’s about showing your strong personality as well as showing which squad you belong too. But, it means absolutely nothing without some strong kickass nails. This is why ProNails goes full-on Street Heat with this new nail colour palette, going from skin colours pink nude and gleaming chocolate, to strong contrasting and saturated red, blue and orange, topped off with some indispensable golden bling.


#Ain’tYoMama HAIDER ACKERMANN

A warm summer brown like silky chocolate skin, gleaming in the sun. This worldly nail shade is both classy and self-confident.

#WhiteSister ALEXANDER MC QUEEN

No matter your skin colour, no matter your style, no matter if you wear your nails short and straight or pointy long, this fresh new pink nude colour will glam up your nails, while keeping your cool.

LongWear n° 159

10 ml

ref. 24162

Sopolish n° 159

8 ml

ref. 28931

Gellak n° 206

10 ml

ref. 28949

LongWear n° 160

10 ml

ref. 24163

Sopolish n° 160

8 ml

ref. 28932

Gellak n° 207

5 ml

ref. 28950

#RippedRed Now ripped jeans and torn T-shirts have become street style chic, you need a saturated sharp red like this to make your nails pop and match your look.

LongWear n° 161

10 ml

ref. 24164

Sopolish n° 161

8 ml

ref. 28933

Gellak n° 208

10 ml

ref. 28951 GUCCI

34 | PRONAILS NAILY NEWS spring - summer 2017


HAIDER ACKERMANN

ref. 24165

Sopolish n° 162

8 ml

ref. 28934

Girls of the same squad? You better show it! You can go old-school with matching tattoos, or go new-school with both painting your nails in bright ink blue. Ink It, Link It! #squadgoals

LOUIS VUITTON

10 ml

VETEMENTS

LongWear n° 162

#InkIt,LinkIt

LongWear n° 163

10 ml

ref. 24166

Sopolish n° 163

8 ml

ref. 28936

Gellak n° 210

5 ml

ref. 28952

130

#Smokin’Hot Top off your sexy black top with some red orange Smokin’ Hot nails. This bold nail colour is spicy and full of character, just like you. After all, Where there’s smoke, there’s fire!



LongWear n° 164

10 ml

ref. 24167

Sopolish n° 164

8 ml

ref. 28937

Gellak n° 211

5 ml

ref. 28953

#BetterHaveMyMoney A casual street look becomes ultimately glamorous just by adding the right statement jewels and matching glitzy golden nails. When it comes to nails, bling is better!

| 35


36 | PRONAILS NAILY NEWS spring - summer 2017


NEW LongWear n° 49 Noir de Noir

10 ml

ref. 24168

Stamping Plate Street Heat Collection + Scraper

ref. 28956

Art Stamp

ref. 28773

STAND OUT WITH AFRICAN PRINTS & PLAIDS In order to stand out rather than blend in, modern city girls love to show their true colours by wearing a lot of visually strong patterns and prints. Since our cities have become vibrant melting pots of different cultures and subcultures, we see a broad variety of influences in today’s street style prints. Especially African prints are very present this season. From African tribal prints to plaids, from animal skin patterns to camouflage jungle prints or geometrical designs, they are all blended and combined to create a visually strong and unique personal city armour aka street style look. The New Street Heat Collection Stamping Plate brings you the perfect patterns for Badass Street Style nails. To maximize the effect: use strong contrasting colours like black or white on top of your dark or bright skin tones, or go for primary colours like red or blue.

HAVEN’T FULLY MASTERED THE NAIL STAMP ART TECHNIQUE YET? Visit www.pronails.com/en/ nail-stamping-tutorial and check out the instructional video!

PRONAILS ACADEMY TRAINING Take the workshop Trend Looks Spring 2017 … and learn how to create these trend looks for your clients instantly, with a maximum result! In this workshop we’ll teach you how to use gel paints, chrome effect and other glitter powders, nail art sponges for an ombré effect, nail foils and stamping plates effortlessly! Difficulty: Starter



| 37


BIANKA MAI

PRINTS & PLAIDS GET THE LOOK

THIS IS HOW YOU GET THE LOOK STEP BY STEP USING COLOUR GEL 1. Apply 2 layers of Gellak n°208 White Sister using a Gelinsky Premium n°7 brush and cure each layer for 30 seconds in The Light*. 2. Apply the giraffe pattern from the Street Heat Stamping Plate to the nails using Gel Paint Brown Brush. Cure. 3. Add some extra texture to the pattern using Gellak n°207 Ain’t Yo Mama and the Deco Tool. Cure again. 4. Apply a French Manicure using Gellak n°206 Ripped Red. Use a Slim Nail Art Brush n°1 for this. Cure. 5. Apply a very fine smile line using Gellak n°210 Ink It, Link It. Use a Slim Nail Art Brush n°1. Cure. 6. Apply Crystal Seal to the French Manicure only and cure. * or 2 minutes in a UV light.

THIS IS WHAT YOU’LL NEED Gellak n° 208 White Sister

10 ml

Gelinsky Premium Brush n° 7 with Cap Gel Paint Brown Brush

ref. 27202 5 ml

ref. 28829

Stamping Plate Street Heat Collection + Scraper

ref. 28956

Art Stamp

ref. 28773

Gellak n° 207 Ain’t Yo Mama

5 ml

NEW Diamond Deco Tool

ref. 28950 ref. 28971

Gellak n° 206 Ripped Red

10 ml

ref. 28949

Gellak n° 210 Ink It, Link It

5 ml

ref. 28952

Slim Nail Art Brush n° 1 Crystal Seal

38 |

ref. 28951

ref. 38260 14 ml

ref. 28483


BIANKA MAI “I enjoy working and creating nail looks with the new Gel Paints. They allow an extremely clean and precise work process, with perfect consistency and no drying out. At the same time they give plenty of freedom to create exactly what you have in mind. Stunning product! Love it!“



| 39


40 | PRONAILS NAILY NEWS spring - summer 2017


STREET TRIBE GET THE LOOK

SANDRINE ROELANTS

THIS IS HOW YOU GET THE LOOK STEP BY STEP USING COLOUR GEL 1. Apply 2 layers of Gellak n°208 White Sister using a Gelinsky Premium n°7 brush. Cure each layer for 30 seconds in The Light*. 2. Draw a V using Gellak n°211 Better Have My Money. Start at the free edge of the nail and work all the way up to the cuticles. Cure. Use a Slim Nail Art Brush n°1 for shorter nails and a Slim Nail Art Brush n°2 for longer nails. 3. Draw 2 diagonal lines using Gellak n°207 Ain’t Yo Mama on each side of the golden V. Use a Slim Nail Art Brush. Draw a full triangle inside the V using Gellak n°207 Ain’t Yo Mama. Next, using the same colour, draw 2 triangles near the cuticle and cure. 4. To finish, apply Crystal Seal and cure. * or 2 minutes in a UV light.



THIS IS WHAT YOU’LL NEED Gellak n° 208 White Sister

10 ml

ref. 28951

Gellak n° 211 Better Have My Money

5 ml

ref. 28953

Gellak n° 207 Ain’t Yo Mama

5 ml

ref. 28950

Gelinsky Premium Brush n° 7 with Cap

ref. 27202

Slim Nail Art Brush n° 1

ref. 38260

Slim Nail Art Brush n° 2

ref. 38270

Crystal Seal

14 ml

ref. 28483

| 41


BEAT THE HEAT GET THE LOOK

THIS IS HOW YOU GET THE LOOK STEP BY STEP USING COLOUR GEL

THIS IS WHAT YOU’LL NEED Gellak n° 206 Ripped Red

10 ml

ref. 28949

Gellak n° 210 Ink It, Link It

5 ml

ref. 28952

Gelinsky Premium Brush n° 7 with Cap

ref. 27202

NEW Diamond Deco Tool

ref. 28971

Slim Nail Art Brush n° 1

ref. 38260

Crystal Seal

14 ml

1. Apply 2 layers of Gellak n°210 Ink It, Link It on the nails of the thumb, middle finger and ring finger. Cure each layer for 30 seconds in The Light*. Use Gellak n°206 Ripped Red for the little finger. 2. For the index finger: take the same two colours onto your Gelinsky Premium Brush n°7 and apply both colours at the same time using the One Stroke technique. First do the left hand and then the right hand by simply flipping over your brush. Cure. 3. Apply 1 layer of Crystal Seal and cure. 4. Make the drawing using Gel Paint White Canvas. Put some dots all over the nail. Don’t cure and make arched connections between the dots using a Slim Nail Art Brush n°1. Cure. * or 2 minutes in a UV light.

ref. 28483

SANDRINE ROELANTS

42 | PRONAILS NAILY NEWS spring - summer 2017




| 43


PATRICIA LIMA: “I love working with the Gel Paints because I am really passionate about decorating nails. This product fascinates me and it’s so easy to use: it doesn’t dry by air so I can use it for any design I like, including One Stroke designs. The colours are easy to mix, which gives me the chance to multiply the colours indefinitely.” 44 | PRONAILS NAILY NEWS spring - summer 2017


THIS IS WHAT YOU’LL NEED Gellak n° 206 Ripped Red

10 ml

ref. 28949

Gellak n° 207 Ain’t Yo Mama

5 ml

ref. 28950

Gelinsky Premium Brush n° 7 with Cap

SHOW YOUR FEATHERS GET THE LOOK

THIS IS HOW YOU GET THE LOOK STEP BY STEP USING COLOUR GEL 1. Apply 2 layers of Gellak n°206 Ripped Red (or Gellak n°207 Ain’t Yo Mama) using a Gelinsky Premium n°7 brush. Cure each layer for 30 seconds in The Light*. 2. Slightly buff the nail using a Soft Finisher file. Remove dust using a Dust Brush and Pro Septic Spray. 3. Apply Foil Transfer Glue to the desired part of the nail. Wait until it has become completely transparent. Put Nail Foil Peacock over the nail and gently rub so it gets transferred to the nail on the parts where there’s glue. 4. Using a Slim Nail Art Brush n°2 and Gel Paint Gilded Gold, draw some more details along the contours of the peacock print and cure. 5. Finish using Crystal Seal. * or 2 minutes in a UV light.

Soft Finisher

ref. 27202 6 pcs.

Dust Brush black base Pro Septic Spray

ref. 30871 ref. 28641

125 ml

Foil Transfer Glue

ref. 30404 ref. 28373

NEW Nail Foil Peacock

1,5 m

ref. 28969

Gel Paint Gilding Gold

5 ml

ref. 28827

Slim Nail Art Brush n° 2 Crystal Seal

ref. 38270 14 ml

ref. 28483

NAIL FOIL PEACOCK This semi-transparent Nail Foil is wafer-thin and has a beautiful shining pattern of peacockfeathers. Because as you know: fine feathers make fine birds!

PATRICIA LIMA



| 45


SANDRINE ROELANTS

BLING IS BLISS GET THE LOOK

THIS IS HOW YOU GET THE LOOK STEP BY STEP USING COLOUR GEL

THIS IS WHAT YOU’LL NEED Gellak n° 211 Better Have My Money

5 ml

ref. 28953

Gelinsky Premium Brush n° 7 with Cap

ref. 27202

Unicum Uv Gel Clear

ref. 31033

Iridescent Stones 2 mm

50 pcs.

ref. 28571

Iridescent Stones 3 mm

50 pcs.

ref. 28572

Ring finger nail 1. Apply 2 layers of Gellak n°211 Better Have My Money using a Gelinsky Premium n°7 Brush and cure each layer. 2. Apply a layer of Unicum UV Gel Clear and apply some Iridescent Stones following the pattern shown (use a mix of 2 and 3 mm stones). Use the tip of the Diamond Silicon Tool for this. Cure. 3. Apply a layer of Crystal Seal all over the nail and around the stones using a Slim Nail Art Brush n°1.

Diamond Silicon Tool

ref. 28788

Slim Nail Art Brush n° 1

ref. 38260

Other nails 1. Apply 2 layers of Gellak n°207 Ain’t Yo Mama using a Gelinsky Premium n°7 Brush on all other nails and cure each layer (30 seconds in The Light). Make sure that the nails don’t stay in The Light for too long, otherwise the Chameleon glitter powder won’t stick. 2. Apply glitter powder Chamelon Rose Gold to the entire nail using a Gelinsky Stampart Brush or the Diamond Silicon Tool. 3. Finish using Diamond Seal. Cure and remove the sticky layer.

Gelinsky Stampart Brush with Cap

46 | PRONAILS NAILY NEWS spring - summer 2017

Crystal Seal

14 m

ref. 28483

Gellak n° 207 Ain’t Yo Mama

5 ml

ref. 28950

NEW Effect Glitter Powder Chameleon Rose Gold

2g

ref. 28959

Diamond Seal

ref. 27204 14 ml

ref. 27521


THIS IS HOW YOU GET THE LOOK STEP BY STEP USING COLOUR GEL 1. Apply 2 layers of Gellak n°208 White Sister using a Gelinsky Premium n°7 brush and cure each layer for 30 seconds in The Light*. 2. Put the smile line wider than with a regular French Manicure using Gellak n°207 Ain’t Yo Mama and a Slim Nail Art Brush n°1 and cure. 3. Slightly buff the nails using a Soft Finisher file. 4. Apply a layer of Gel Paint White Canvas using the One Stroke Brush Straight where you want to apply the colours. 5. Take 2 colours of Gel Paint on a One Stroke Brush Straight using the One Stroke technique. Use the same technique to apply the colours onto the white background as in the example and cure. Repeat for other colour combinations. 6. Apply the contours using Gel Paint Calligraphic Black and a Slim Nail Art Brush n°1 and cure. 7. Finish using Crystal Seal and cure one last time. * or 2 minutes in a UV light.

THIS IS WHAT YOU’LL NEED Gellak n° 208 White Sister

10 ml

ref. 28951

Gellak n° 207 Ain’t Yo Mama

5 ml

ref. 28950

Gelinsky Premium Brush n° 7 with Cap

ref. 27202

Slim Nail Art Brush n° 1

ref. 38260

Soft Finisher

6 pcs.

ref. 30871

Gel Paint White Canvas

5 ml.

ref. 28824

Gel Paint Calligraphic Black

5 ml.

ref. 28825

Gel Paint Red Expression

5 ml.

ref. 28828

Gel Paint Matisse Blue

5 ml.

ref. 28830

Gel Paint Pop Art Yellow

5 ml.

ref. 28831

One Stroke Brush Straight - Set of 2 sizes Crystal Seal

AFRICAN FRENCH GET THE LOOK

ref. 28323 14 m

ref. 28483

SANDRINE ROELANTS



| 47


WHAT DOES THE FUTURE HOLD FOR GEL NAILS? The rise of Sopolish services, and semi-permanent nail polishes in general, has had an enormous impact on the nail industry. This trend is definitely here to stay, and it owes its success to the fact that it offers salon customers a very fast service with a very natural looking yet long lasting result. Does this mean gel nails are doomed to disappear in the long run? No, not at all. If anything, the semi-permanent revolution has pushed gel nail styling towards new developments and more innovative gels, working tools and techniques, to make sure nail technicians are able to work faster and can create more natural looking nails. On top of that the unique benefit of being able to extend, remodel, strengthen and improve the natural nail shape still stands strong, since natural nails are often quite short or brittle, damaged or even deformed. Finally, the practical benefit of having immaculate nails for more than 4 weeks, is still the most important reason why a lot of women prefer gel nails above anything else. So what does the future hold for gel nails? In order to work faster and create more natural looking nails, a gel nail technician anno 2017 will want to work with the best technology available, both in tools and in gels. This includes working with a premium electric nail drill, high quality bits, and high performing, timesaving gels. Today a professional nail technician will also need to update on expertise more regularly, since application methods evolve more rapidly towards smarter techniques that are faster and create thinner, stronger gel nails. Professional nail technicians also have a responsibility towards their salon clients, in helping and educating them about what is the most suitable nail service for each individual person. Salon customers rely completely on the expertise of their beauty professional, and in fact very few women know about the benefits and beauty of modern day gel nails, and about the peace of mind it can bring. Clients that start with the occasional walk-in Sopolish manicure and eventually become more regular customers, would probably be better off with beautiful gel nails. But if you as her stylist don’t introduce her to it, who will?

48 | PRONAILS NAILY NEWS spring - summer 2017


“WHEN CLIENTS START HAVING MONTHLY SOPOLISH APPOINTMENTS, I TEND TO SWITCH THEM TO GEL. AT FIRST THEY ARE SCARED OF IT, BUT WE EASILY CONVINCE THEM OF THE MANY BENEFITS OF HAVING BEAUTIFUL HASSLE-FREE NAILS FOR FOUR WEEKS LONG. THIS WAY WE SWITCH AROUND 40% OF OUR REGULAR PROTECT & PEEL CLIENTELE TO HAPPY & LOYAL GEL CUSTOMERS.” Sabrina, 07/09/2016, ProNails Premium Salon owner, Oudenaarde, Belgium.

So, what defines a professional gel nail stylist anno 2017?

1

HE/SHE ONLY WORKS WITH PREMIUM HIGH-EFFICIENT & FASTWORKING TOOLS

Vision Pro 700

ref. 28556

Filing and shaping takes up a lot of time and energy, which is why a professional doesn’t compromise on tools and makes use of the best technology available. The Vision Pro 700, the future of electric filing, is designed to help professional technicians work faster, more precise and with more comfort in order to deliver a beautiful result to each client. What makes the Vision Pro 700 truly unique? It has a powerful brushless micro engine that is virtually silent and has an extremely long lifespan no matter how often you use it. On top of that it has a powerful integrated suction system to ensure a constantly clean and healthy working environment.

IMPORTANT!

To guarantee the lifespan of your handpiece it is of the utmost importance to use only top quality bits. When a bit’s stem isn’t perfectly straight or has a deviated diameter (invisible to the naked eye) you will damage your handpiece during filing without realizing it, and each time you remove your bit.

High Precision Bits High Precision Bits are hard metal bits made of tungsten carbide and manufactured with the highest Swiss precision, 100% reliable in diameter and with completely polished bit stems to avoid damaging the bit-holder. They require low pressure during use, allow for very precise work and offer more comfort both to the stylist and salon customer. Since they require lower rotations per minute they are energy-saving and reduce heat sensations and vibrations!

Go to www.pronails.com/en/vision-pro-700 to learn the correct way of using and maintaining your device, and to find the available bits that are approved for the Vision Pro 700. Make sure to check out how to use your bits in the correct rotation direction! You’ll also find an instruction video for daily and yearly maintenance.



| 49


2

HE/SHE ONLY WORKS WITH PREMIUM QUALITY FASTWORKING NAIL GELS

Unicum UV Gels To well experienced and high performing professional gel technicians the Unicum UV Gels are king! Why? Because these gels… • are LED curing • ensure fast application • demand less filing • have the lowest heat spikes • allow thin construction • create strong nails • cause no liftings • give superior results with any customer Unicum UV Gel Clear

15 ml

ref. 31033

Unicum UV Gel Clear

50 ml

ref. 31053

Unicum UV Gel Rosa

15 ml

ref. 31043

Unicum UV Gel Rosa

50 ml

ref. 31073

Unicum UV Gel Mask

15 ml

ref. 31523

Unicum UV Gel Mask

50 ml

ref. 30973

Fiber Force Fiber Force is a unique reinforcement gel that strengthens the nail and yet allows to create ultra thin gel nails. When combined with Unicum gels it rivals the strength of acrylic nails, yet keeps the nails naturally thin.

Fiber Force

15 ml

ref. 28482

Fiber Force

50 ml

ref. 28756

3

HE/SHE USES INNOVATIVE GEL TECHNIQUES TO CREATE THIN AND NATURAL LOOKING GEL NAILS

Salon customers of today are looking for natural looking nail solutions. With the ProNails Ultra Natural Nails technique you won’t just lengthen and reinforce the natural nails, you will also be creating extremely thin nails. By using Fiber Force these nails will in fact be ultra strong! This technique is unlike any other traditional building technique you’ve seen. Think incognito gel nails, wafer-thin, yet strong. Think colour, French or just natural – the perfection for all nails is right within reach!

PRONAILS TRAINING ACADEMY When it comes to electric filing: Don’t do it without having proper education. At the ProNails Academy we organize FILING TECHNIQUES workshops regularly.

The ProNails Academy also offers ULTRA NATURAL NAILS workshops to bring you up to speed with this new technique, so you can create gel nails with natural perfection. This way you will be offering something your clients won’t be able to find anywhere else!

50 | PRONAILS NAILY NEWS spring - summer 2017

What are you waiting for? Contact your local ProNails training center and book your training or go to www.pronails.com/en/trainings


A matt velvet finish is a super on-trend nail look that gives every nail colour a unique sophisticated character. So it’s no wonder #mattnails is trending on Instagram! However, until now, very few really great solutions existed to create a gorgeous long lasting matt effect on nail gels, semi-permanent nail polish or longwear nail polish. You’ve most definitely received your fair share of matt requests from your clients, and now is your time to give them what they really want. With the new ProNails solutions you can now enjoy high-performance matt in every possible way! Meet the New Xtreme Matt Finishing Gel, the Sopolish Matt and the LongWear Matt. Three long lasting matt solutions to go absolutely mad about matt! NEW XTREME MATT FINISHING GEL THE ULTI-MATT FINISH! › Immediate long lasting matt velvet finishing look › Scratch resistant › Non-yellowing › Non-Sticky / No Wipe › Easy brush-on application › Dual Curing: 1 min LED 2 min UV - LED + UV Curing › Perfect protective finish for all ProNails Gels › Beautiful result for every colour gel

SOPOLISH MATT

NEW LONGWEAR MATT

› Immediate long lasting matt velvet finishing look › Non-yellowing › Easy brush-on application › Dual Curing: 1 min LED / 2 min UV LED + UV Curing › Perfect protective finish for all Sopolish Colours

› Immediate long lasting matt finishing look › Non-yellowing › Easy brush-on application › Perfect protective finish for all LongWear Colours › Wait 2 minutes before applying LongWear Matt!

NEW!

TIME SAVING NEW! NO WIPE!

+

+

+

Gellak n° 210 Ink It, Link It

5 ml

ref. 28952

Sopolish n° 163 Ink It, Link It

8 ml

ref. 28936

LongWear n° 163 Ink It, Link It

10 ml

ref. 24166

Xtreme Matt Finishing Gel

14 ml

ref. 24186

Sopolish Matt

8 ml

ref. 28768

LongWear Finish Matt

10 ml

ref. 24171



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GELLAK COLOURS SPRING|SUMMER 2017

194

52 | PRONAILS NAILY NEWS spring - summer 2017

195

196

198

199


N° 194 Out Of Office 10 ml - ref. 28938

COLOURFUL PERFECTION IN THE BLINK OF AN EYE

N° 195 Mani Monday 10 ml - ref. 28939

The unparalleled quality of ProNails Gellak colour gels is common knowledge amongst nail professionals. No colour gel applies as easily, is as thin and self levelling, and has such a perfect coverage in 2 layers, thanks to the high colour pigmentation. And more importantly, Gellak cures completely in only 30 seconds using THE LIGHT®, and doesn’t have a sticky layer that needs to be removed afterwards. This is why Gellak is the best solution for the demanding beauty professional of today: Fast & Easy Colour Perfection.

N° 211 Better Have My Money 5 ml - ref. 28953

1239

206

207

208

210

211

180

N° 196 Frequent Buyer 10 ml - ref. 28940 N° 198 Booking Confirmed 10 ml - ref. 28941 N° 199 Drink Your Greens 5 ml - ref. 28942 N° 206 Ripped Red 10 ml - ref. 28949 N° 207 Ain’t Yo Mama 5 ml - ref. 28950 N° 208 White Sister 10 ml - ref. 28951 N° 210 Ink It, Link It 5 ml - ref. 28952

N° 180 Geisha Garden 5 ml - 28807 N° 1239 Must Have RED 10 ml - ref. 28918 N° 1027 Etoile 5 ml - ref. 24183 N° 143 Warm Hearted Soul 5 ml - ref. 24172 N° 142 Why Not Now 5 ml - ref. 24173 N° 1142 Revelation 5 ml - ref. 24182

1027

143

142

1142

PRONAILS GELLAK • Highly pigmented colours • Covering in 2 layers • Fast & easy to apply • Applies extremely thin • Self levelling • No sticky layer 

| 53


EFFECT GLITTER POWDERS

MIRROR CHOME IN SILVER OR GOLD

CAPTIVATING CHAMELEONS

MIRROR CHROME EFFECT IN EITHER SILVER OR GOLD.

TRULY INTRIGUING CHAMELEONS

Create a true mirror effect or a lavish golden look on your nails!

Indulge yourself with an intriguing look which changes your nail colour with light and movement. These changing colour powders can change from rose gold, night sky blue or emerald green to deep purple.

NEW Glitter Powder Chrome Gold Effect

ref. 28958

Glitter Powder Chrome Effect

ref. 28903

NEW Glitter Powder Chameleon Rose Gold

ref. 28959

NEW Glitter Powder Chameleon Blue

ref. 28960

NEW Glitter Powder Chameleon Green

ref. 28961

HOW TO APPLY EFFECT GLITTER POWDERS TO GEL NAILS? Gelinsky Stampart Brush with Cap Protech Gloss Finishing Shine UV Gel

ref. 27204 15 ml

Diamond Silicon Tool

54 | PRONAILS NAILY NEWS spring - summer 2017

ref. 38993 ref. 28788

1. Apply 1 layer of Gellak in a colour of your choice. (curing time 30 sec. ‘The Light’ or 2 min. UV) 2. Apply the effect glitter powder to the cured Gellak with a ‘Gelinsky Stampart Brush’ or a ‘Diamond Silicon Tool’ in swirling motions. (Use the powder sparingly and keep each finger over the jar while applying.) The more you swirl and rub, the more beautiful the effect. 3. Apply the ‘Protech Gloss Finishing Shine’ on top of the powder (curing time 90 sec. ‘The Light or 2 min. UV) 4. Remove the sticky layer with ‘Non Acetone Polish Remover’.


THE MOST GORGEOUS GLITTER POWDERS FOR SPECIAL EFFECT GEL NAILS

HOLY HOLOGRAPHIC!

GLISTENING MERMAIDS

HOLOGRAFIC HOTNESS!

MERMAID MADNESS!

Always Be Yourself. Unless You can be a Unicorn, then always be a unicorn! The ultimate rainbow effect glitters for your nails.

This super fine glitter powder creates an astonishing colourful mermaid glistening on top of every colour!

NEW Glitter Powder Holographic Effect

ref. 28962

WATCH OUT! To obtain an extra smooth result, it’s best to apply a layer of Crystal Seal (curing time 60 sec. ‘The Light’ or 2 min. UV) on top of the cured Gellak colour (after step 1). This will ensure a better adhesion of the glitter powder and a great mirror effect, allowing the underlying colour to shine through more. This is especially important when working with UV-lamps, since their capacity reduces with use. The effect glitter powders are pigments which only attach to gels without sticky layer like Gellak or Crystal Seal. On a gel that needs the tacky layer to be removed first, the powders won’t stick. WATCH OUT: If you use Crystal Seal on a sticky layer and put the brush back into the product afterwards, you’ll “contaminate” the gloss. This will eventually cause the gloss to be useless for glitter powders: they won’t stick anymore. So don’t forget to remove the sticky layer before using Crystal Seal! 

Glitter Powder Mermaid Effect

ref. 28904

EXCEPTION! Mermaid effect is the only glitter powder that does need a tacky layer for a perfect adhesion. Apply a layer of Unicum UV Gel Clear to your cured Gellak colour, cure and apply the Mermaid Effect powder immediately onto the sticky layer for the perfect result. It’s best to use a Graffiti Brush Medium instead of a Stampart Brush for application.

Unicum UV Gel Clear Graffiti Brush Medium

15 ml

ref. 31033 ref. 29240

| 55


ANGELIQUE

SAMUELA

ILDA

WIN THE PRONAILS SOCIAL MEDIA AWARDS 2017! #ProNailsSummerNails #SMA2017

Last year, ProNails launched the Social Media Awards, and your inspiring nail creations whipped up a storm on Facebook and Instagram! Samuela from Italy, Angelique from Belgium and Ilda from Montenegro were the well-deserved winners of this first edition. They were invited for a fascinating day out in ProNails’ headquarters in Brasschaat, where they proudly received their prize.

WILL YOU BE THE NEXT NAIL TALENT THAT WE WILL DISCOVER? ENTER THE NEW SOCIAL MEDIA COMPETITION! How to enter:

You can find the competition page on the ProNails HQ Facebook page (in the left hand column under #ProNailsSummerNails – only on desktop) and on the ProNails BLOG. The ProNails SMA2017 competition will be open from 15 February until 15 June.

1 2 3

Make your most beautiful set of summer nails, using the new ProNails colours and Nail Art. Take an inspiring photo and post it on Facebook or Instagram. Use the hashtag #ProNailsSummerNails and list the products you used in the comment. Go to the online competition page, upload your photos and leave your contact details. Then other salons can also vote for the most beautiful creation.

The winner will be announced at the end of June. If you win, you will be invited to participate in the ProNails SS2018 Collection Shooting in July! Together with the ProNails Creative team, you will develop a creation on a model that will be photographed and published in the Naily News. This is an absolutely unique opportunity!

56 |


OVERVIEW MARKETING TOOLS

LONGWEAR IN 1-2-3

00000_Floor Display Card STREET HEAT.indd 1

PN LONGWEAR STREET HEAT COLLECTION DISPLAY

24 pcs - ref. 28989

24 pcs - ref. 28990

FLOOR DISPLAY CARD Street Heat ref. 28974

CA R

OTECT PR & E,

EL PE

→

OTECT PR & E,

EL PE

CA R

PN LONGWEAR ELEVATE LIFE COLLECTION DISPLAY

1/12/16 16:27

BACK SIDE INNOVATION

SOPOLISH DISPLAY BASE

INNOVATION

SOPOLISH DISPLAY CARD SS2017

8 pcs (empty) + 12 Colour Sticks

28984_Sopolish Display Card SS2017.indd 1

ref. 28895

5/12/16 11:19

28984_Sopolish Display Card SS2017.indd 2

5/12/16 11:19

ref. 28984

PRONAILS SEASONAL CONSUMER BOOKLET

LONGWEAR FLYER

HAND CARE FLYER

50 pcs

50 pcs

SOPOLISH PEEL AID LEAFLET

EN - ref. 82278

EN - ref. 82534

EN - ref. 82546

US FORMAT - 25 pcs EN - ref. 82552



| 57


DRINK YOUR GREENS

RIPPED RED

STREET HEAT

AIN’T YO MAMA PN LONGWEAR N° 160 SOPOLISH N° 160 GELLAK N° 207

DRINK YOUR GREENS PN LONGWEAR N° 152 - SOPOLISH N° 152 - GELLAK N° 199

www.pronails.com 28978_Poster ELEVATE LIFE 50 x 70 cm_2.indd 1

12/12/16 14:00

28979_Poster STREET HEAT 50 x 70 cm.indd 1

www.pronails.com

www.pronails.com 12/12/16 13:52

28980_Poster RIPPED RED 50 x 70 cm.indd 1

RIPPED RED PN LONGWEAR N° 159 SOPOLISH N° 159 GELLAK N° 206

12/12/16 13:48

POSTERS & BANNERS POSTERS 50 x 70 cm Drink Your Greens - ref. 28978 Street Heat - ref. 28979 Ripped Red - ref. 28980 Power Serums - EN - ref. 28981

BANNERS 65 x 170 cm Elevate Life - ref. 28986

28986_Elevate Life Banner 65 x 170 cm.indd 1

Street Heat - ref. 28987

58 | PRONAILS NAILY NEWS spring - summer 2017

7/12/16 10:33

28987_Street Heat Banner 65 x 170 cm.indd 1

12/12/16 13:42


WINDOW STICKERS

SOPOLISH PEEL-OFF WINDOW STICKER

WINDOW STICKER LONGWEAR

WINDOW STICKER POWER SERUMS

only available for Sopolish Protect and Peel

64 x 61 cm - ref. 28901

50 x 56 cm - ref. 82561

certified salons

20 x 22 cm - ref. 28906

20 x 22,5 cm - ref. 82563

Ø 60 cm - ref. 82517

FAIRS ESTETIKA SPRING 2017 11 - 13 March Brussels, Belgium

COSMOPROF 2017

Check our website regularly for all future events at your local proNails distributor. Leave us your email address to get invited for exclusive events!

17 - 20 March Bologna, Italy

PEDICURE REGIO DAG 18 March Hoorn, The Netherlands

CONGRÈS INTERNATIONAL D’ESTHÉTIQUE & SPA 1 - 3 April Paris, France

PEDICURE REGIO DAG 04 April Duiven, The Netherlands

TOUCH OF PARIS 8 - 9 April Beograd, Serbia



| 59


COMING SOON

H I G H

S U M M E R

C O L L E C T I O N


ProNails Naily News Magazine SS17_ENG