Page 1


9Zh^\c XdbZhigViZ\^V Y^bZgXVid

:[i_]d WiWcWha[j ijhWj[]o

9VEVg^\^!eVig^VYZaaVXdhbZi^XV!VB^aVcd!X^ii|Y^YZh^\cZY^ Xdbjc^XVo^dcZ!aVhidg^VY^jcÉVo^ZcYVX]ZedgiV^hjd^egdYdii^^c )%eVZh^YZabdcYdZ!\gVo^ZVaaZ\VbZZbdi^kdXdc^aejWWa^XdX]Z^a eVX`V\^c\]VXdc[Zg^idVaaVhjV^bbV\^cZ!]VaZ\VidaVhjV^YZci^i|Va bdcYdYZaeg„i"|"edgiZgZejciVVXdcfj^hiVgZVcX]Z^aejWWa^Xd\^dkV" cZXdcXdhbZi^X^ÆXgZVidg^Y^hd\c^Ç#

;gdbEVg^h!i]Z]dbZd[XdhbZi^Xh!idB^aVc!i]ZX^ind[YZh^\cVcY Xdbbjc^XVi^dc0i]Z]^hidgnd[VXdbeVcni]VihZaah^ihegdYjXih^c)% Xdjcig^ZhldgaYl^YZVcY!i]Vc`hidi]ZZbdi^dcVai^Zhl^i]i]ZejWa^X i]Vi^iheVX`V\^c\]Vh\^kZcid^ih^bV\Z!l]^X]]VhZhiVWa^h]ZY^ih ^YZci^in^ci]ZldgaYd[eg„i"|"edgiZg!V^b^c\idXdcfjZgi]Zndji] bVg`Zil^i]ÆYgZVb"bV`ZgÇXdhbZi^Xh#


6cZbdc^ ;jdg^HVadcZ   7YehedWc[djeZ[bbWleheilebje _dgk[ij_Wdd_Yed_bcedZeZ[b Z[i_]d":[XehW^^WfWhj[Y_fWje Yedkdfhefh_e[l[djeWb<keh_IW# bed[Z_C_bWde(&&/$F_’Y^[kdW jhWZ_p_edWb[[ifei_p_ed[Z_fhe# Zejj_"6cZbdc^„ijWjWkdWceijhW ikbZ[b_YWjehWffehjejWjj_b[#[ij[# j_YeY^[_fheZejj_Z[bcWa[#kf _dijWkhWdeYedb[YedikcWjh_Y_$ B[Wi_cc[jh_Y^[[ckj[leb_\eh# c[Z_heii[jj_"cWiYWhW[a_jf[h_b jhkYYe_c_jWlWdeb[\ehc[l_l[dj_ Yec[]b_Wd[ced_Z_cWh[Y_jWj_ d[bj_jebeZ_kdcedZeie]dWdj[ [iejjecWh_deY^[iebefej[lW h[dZ[h[b_Z[WZ_kdWl_jW_d YeijWdj[[Z[b_YWjecel_c[dje" fhefh_eYec[bkd_l[hie\[cc_d_# b[$?bfhe][jjeZ[bbWceijhW„ijWje ÓhcWjeZW<h_ZW:el[_b[CWh_e Jh_cWhY^_"ijkZ_e<hW]_b[$

6cZbdc^ Vi;jdg^HVadcZ   IdXgdlci]Zldg`XVgg^ZYdji^c i]ZaVhi[ZlnZVghl^i]i]ZldgaY d[YZh^\c!9ZWdgV]ejidc^ihdlc h]dlVii]Z;jdg^HVadcZY^B^aVcd '%%.#BdgZi]VcVigVY^i^dcVa egdYjXiY^heaVn!6cZbdc^lVhV h]dlYZbdchigVi^c\i]ZYZa^XViZ iVXi^aZ"VZhi]Zi^XgZaVi^dch]^ei]Vi bV`Z"jeegdYjXihZhiVWa^h]l^i] XdchjbZgh#I]ZVhnbbZig^XVcY X]Vc\ZVWaZh]VeZhd[a^ehi^X`h! bVhXVgVVcYbV`Z"je`^ih ^b^iViZa^k^c\h]VeZha^`Zi]ZhZV VcZbdcZhbZci^dcZY^ci]Zi^iaZ ^cVcjcYZglViZgYgZVbldgaY l]^X]VadcZXdjaY\^kZi]Z^YZV d[Va^[Z^cXdchiVciVcYYZa^XViZ bdkZbZci!_jhia^`Zi]Z[Zb^c^cZ jc^kZghZ#I]ZYZh^\c[dgi]Zh]dl lVhVji]dgZYWn;g^YV9dkZ^aVcY BVg^dIg^bVgX]^!hijY^d;gV\^aZ#


INNOVAZIONE NEL PRODOTTO L'ABITARE PRODUCT INNOVATION LIVING


AZYZDaZY   BWdel_j}h_lebkp_edWh_W_d\Wjje Z_bkY[„hWffh[i[djWjWZW_Z_eZ_W [c_ii_ed[bkc_deiW[<bei^Wh_# ifeijeYedkdWYebb[p_ed[(&&/Y^[ kd_iY[Z[i_]d[h_Y[hYWj[Ydebe]_YW f[hbÊ_cf_[]eZ_ieh][dj_B[Z"B[Z W\ei\eh_h[cej_[Eb[ZZ_eZ_eh]W# d_Y_"bÊkbj_cW\hedj_[hWZ[b\kjkhe _bbkc_dej[Yd_Ye$<bei^W_debjh[ Wll_WjeYebbWXehWp_ed_YedhiVgi" jeZ_b_l[bbeWlWdpWje$GkWbY^[ [i[cf_ejhWb[del_j}_dYWjWbe]e \ehd_iY[kdWiiW]]_eZ[bbÊ_cf[# ]deZ[bbÊWp_[dZW$7ffei_jWc[dj[ f[diWjWf[h_B[Z"bWbWcfWZW kbjhWiejj_b[Wieif[di_ed[Ia_d" Z[i_]dFWkb9eYai[Z][0Zk[bW# c_d[ZÊWYY_W_eY^[i[cXhWdeleb# j[]]_Wh[d[bbÊWh_Wi_Z_iY^_kZede Wh_l[bWh[bWc_dkiYebWieh][dj[ Z_bkY[$:[bbeij[iieZ[i_]d[hbW bWcfWZW#lWieB_\[&'"Zel[„_b Óeh[WZW]_h[Yec[YedZkjjeh[ Z_[b[jjh_Y_j}[Wjj_lWh[_bB[ZWbbW XWi[Z[blWie$A[bl_dJB[ZZ_7d# jed_e9_jj[h_eYedJeWdD]k`[d^W kdZ_đkieh[Y^[i_jhWi\ehcWf[h WYYe]b_[h[)&jef#B[Zf[hkdjejWb[ Z_*+&bkc[d$=eeZD_]^j"Z[i_]d BWkh[d[B[ed8eoc"„kdWbkY[ dejjkhdWY^[]hWp_[W_B[ZZ_ifeij_ WZWd[bbeYh[Wkdik]][ij_le\WiY_e hWZ[dj[$

Ia_dB;:"bWcfWZWkbjhW# iejj_b[Wieif[di_ed[" Z_i[]dWjWZWFWkb 9eYai[Z][f[h<bei(&&/0 Zk[bWc_d[ZÊWYY_W_e i_Z_iY^_kZedeikbbW c_dkiYebWieh][dj[Z_bkY[$ H`^cA:9!jaigV"ha^b]Vc\^c\ aVbe!YZh^\cZYWnEVja 8dX`hZY\Z[dg;adh'%%./ ildhiZZah]ZZihdeZcid gZkZVaVi^cna^\]ihdjgXZ#

AZYVcYDaZY

  I]Z[jijgZd[a^\]i^c\^hgZegZhZci" ZYWna^\]iZb^ii^c\Y^dYZhVcY ;adhÉhVchlZg^hi]Z'%%.XdaaZX" i^dcl]^X]XdbW^cZhYZh^\cVcY gZhZVgX]iZX]cdad\n[dgi]ZjhZd[ AZYh!gZbdiZe]dhe]dgA:9hVcY DA:9hdg\Vc^XY^dYZh!i]ZcZl [gdci^Zgd[a^\]i^c\Zc\^cZZg^c\# ;adh]VhVahdZhiVWa^h]ZYgZaVi^dc" h]^ehl^i]hZkZgVa]^\]aZkZahiVgi" jeXdbeVc^Zh#HdbZZmVbeaZh [gdbi]ZaViZhiYZkZadebZcih^c i]ZXViVad\jZ\^kZVc^YZVd[i]Z XdbeVcnÉhXdbb^ibZci#8gZViZY YZa^WZgViZan[dgA:9h!i]ZjaigVha^b H`^chjheZcYZYa^\]i!YZh^\cZY WnEVja8dX`hZY\Z/ildh]ZZih d[hiZZal]^X]ijgc^ci]ZV^gVcY deZcidgZkZVaVi^cnhdjgXZd[ a^\]i#7ni]ZhVbZYZh^\cZgi]ZgZ ^hi]ZaVbe"kVhZA^[Z%&!l]ZgZi]Z ÓdlZgVXihVhVcZaZXig^XXdcYjX" idgVcYVXi^kViZhi]ZA:9Vii]Z WVhZd[i]ZkVhZ#I]Z@Zak^cIAZY Wn6cidc^d8^iiZg^dl^i]IdVc C\j_Zc]VhVa^\]ihd[iZcZgl]^X] XVcXdciV^c(%ide"A:9hid\^kZV idiVad[)*%ajbZc#<ddYC^\]i! YZh^\cZYWnAVjgZcZAZdc7dnb!^h Vc^\]ia^\]il]^X]egdk^YZhVhj\" \Zhi^kZ\adl^c\g^c\VgdjcYi]Z WVhZ!i]Vc`hidi]ZA:9hbdjciZY ^ch^YZ#


AVYdbdi^XV VXXZhh^W^aZ   H_ikbjWjeZ[bbÊWYYehZe_dZkijh_Wb[ [Yecc[hY_Wb[jhW<bei[Ckl_i J[Y^debe]_[i"Wdj[i_]dWdWZ[bbW Zecej_YWm_h[b[ii"<bei9kXeŸ „bWi_dj[i_f[h\[jjWjhWZ[i_]d[ j[Ydebe]_WÇZebY[È$DWjef[hce# ZkbWh[i[YedZeiY[dWh_f[hiedW# b_ppWj_bÊ_bbkc_dWp_ed[Z[]b_ifWp_" „kdf_YYebeWffWh[YY^_eZ_\WY_b[ _cf_[]ef[h_bYecWdZeWZ_ijWdpW Z_\kdp_ed_bkc_dei[$KdWdkelW j_febe]_WZ_fheZejje"Wc[j} ijhWZWjhWj[b[YecWdZe[Y^bbZg" Yh[Wjef[hWkc[djWh[eZ_c_dk_h[ bÊ_dj[di_j}bkc_deiWZ[bb[bWcfWZ[ gk[bb[Z_<beiiedeZejWj[Z_c_# YheY^_f$8WijWhkejWh[b[\WYY[Z[b YkXe0We]d_\WYY_WfkYehh_ifed# Z[h[kdÊ_dj[hWijWdpW$BWfhWj_Y_j} Z[bbÊkie"bWiebkp_ed[l^gZaZhh[_bYe# ijeWYY[ii_X_b[ZWddeW<bei9kXeŸ cebj[X]VcXZf[hZ_l[djWh[kde ijhkc[djeZ_ikYY[iie[Z_đki_ed[ d[bb[WX_jWp_ed_ceZ[hd[$

6XXZh^WaZ Ydbdi^Xh   I]ZgZhjaid[VXdbbZgX^VaVcY^c" Yjhig^VaV\gZZbZciWZilZZc;adh VcYBjk^hIZX]cdad\^Zh!VcYi]Z [dgZgjccZgd[l^gZaZhhYdbdi^Xh! ;adh8jWdž^hi]ZeZg[ZXihnci]Z" h^hd[YZh^\cVcYÆhd[iÇiZX]cda" d\n#8gZViZYidXdcigdaVcYVY_jhi eZghdcVa^oZYa^\]i^c\hZi"jeh!i]^h ^hVcZVhnÄid"jhZa^iiaZYZk^XZ[dg i]ZgZbdiZXdcigdad[a^\]i^c\ hnhiZbh#>i^hVcZlegdYjXi! ]Va[lVnWZilZZcVgZbdiZXdcigda VcYVY^bbZg!XgZViZYidijgc aVbehVcYa^\]ihjedgYdlcVh YZh^gZYi]Z;adhkZgh^dchjhZ b^XgdX]^eh#6aandj]VkZidYd^h X]ddhZi]Zg^\]i[VXZd[i]ZXjWZ/ ZVX][VXZXVcXdcigdaVcZci^gZ gddb#>ihegVXi^XVa^in!i]Z[VXid[ WZ^c\l^gZaZhhVcY^ihadlXdhi VaabZVci]Vi;adh8jWdž]Vh igZbZcYdjhediZci^Va[dghjXXZhh VcYWZXdb^c\V[jcYVbZciVaeVgi d[bdYZgca^k^c\#

<bei9kXeŸ"i_dj[i_ jhWZ[i_]d[j[Ydebe]_W" ceZkbWYediY[dWh_ f[hiedWb_ppWj_ bÊ_bbkc_dWp_ed[Z[]b_ifWp_0 kddkeleijhkc[djel^gZaZhh f[hbÊ[lebkp_ed[Z[bbWbkY[$ ;adh8jWdž!i]Zhnci]Zh^h d[YZh^\cVcYiZX]cdad\n! VaadlheZghdcVa^oZYgZbdiZ a^\]iXdcigda/VcZll^gZaZhh idda[dga^\]i^c\Zkdaji^dc#


;gVigVY^o^dcZ Z^ccdkVo^dcZ iZXcdad\^XV

7ZilZZcigVY^i^dc VcYiZX]cdad\^XVa ^ccdkVi^dc

?blWbeh[Z_kdfhe][jjeijWd[bbWikWYWfWY_j}Z_ Yecfh[dZ[h[_bi[dieZ[bj[cfe[jhelWkdWhW# ]_ed[d[bbWb[jjkhW"Wjj[djW"Z[bb[iebb[Y_jWp_ed_ Yebb[jj_l[" _dj[hfh[jWdZeb[ h[ifediWX_bc[dj[ Yed]b_ijhkc[dj_[b[j[Ydebe]_[Z[bbWYedj[c# fehWd[_j}$ BkY[fbWd ^W \Wjje Z_ gk[ijW Yedi_Z[hWp_ed[ bW fhefh_Wc_ii_ed[[beZ_ceijhW"iY[bjed[bikeYW# jWbe]e"_bWZhihZaaZg9eijWdpW"bWcfWZWb[]][hWY^[ h_cWdZW_cc[Z_WjWc[dj[Wbf_’jhWZ_p_edWb[Z[_ fWhWbkc_YedkdeiYWjjefhe][jjkWb[Y^[fh[l[Z[ bÊkieZ_kdiejj_b[\e]b_eZ_feb_YWhXedWje"YWfWY[ Z_Z_đedZ[h[kdWbkY[Wlleb][dj[[fWijeiW$E]]_ BkY[fbWd W]]_kd][ WbbW i\kcWjkhW f_’ hWYYebjW" _dj_cW[f[hiedWb[Z_9eijWdpWgk[bbWf_’\[ijeiW" Wbb[]hW[_cf[]dWj_lWZ_>ef[$ <hWdY_iYe =ec[p FWp [ FWebe H_ppWjje ^Wdde _ccW]_dWjegk[ijÊkbj_cWYec[kdWiehjWZ_ ]hWdZ[ iY[de]hW\_W bkc_deiW" Y^[ ^W _b ike Z_h[jje h_cWdZe Wbb[ ]eYY[ Z[]b_ Wh_ijeYhWj_# Y_bWcfWZWh_Z_8e[c_W"d[_gkWb__bYh_ijWbbe cebj_fb_YW[h_cXWbpW_d\_d_jWc[dj[bWbkY[0 ÇBWZ[Xeb[bkc_dei_j}Z_kdWYWdZ[bWi[Yec# X_dWjW Yed gk[bbW Z_ Wbjh[ YWdZ[b[ Yh[iY[ _d ceZe fhefehp_edWb[ Wb behe dkc[he" cW i[ l_[d[ WdY^[ WXX_dWjW W kdW i[h_[ Z_ \ehc[ h_\b[jj[dj_[h_\hWd][dj_i_Wcfb_W[i_cebj_# fb_YW_dceZe[ifed[dp_Wb[È$9eiˆ_Zk[Wkje# h_"Y^[W]]_kd]ede0Ç?bdec[„_if_hWjeWb\W# ceie Z_WcWdj[ Xbk Z_ ebjh[ gkWhWdjWgkWjjhe YWhWj_Z__dieb_jWX[bb[ppW$>ef[h_fhefed[bW cW]_WZ[_bWcfWZWh_Z[bbWjhWZ_p_ed["f[hWb# jhe f[iWdj_" \hW]_b_ [ Yeijei[ Yeijhkp_ed_ Z_ Yh_ijWbbeeZ_l[jheie\\_WjeZ_L[d[p_W"h[Wb_p# pWdZebWYedie\_ij_YWj[j[Ydebe]_[ceZ[hd[[ cWj[h_Wb_Yedj[cfehWd[_È$ BW cW]_W Z[h_lW ZWbbÊkj_b_ppWp_ed[ Z_ kdW i[h_[ Z_iejj_b_ii_c[b[dj_Z_<h[id[bf_Wd[Z_cWj[h_W# b[ fbWij_Ye" ejj[dkj[ WjjhWl[hie kdW c_Yhefh_# icWjkhW_cfh[iiWikÓbcZ_feb_YWhXedWje"Y^[ ^WYWhWjj[h_ij_Y^[Z_ejjh_Y^[[gk_lWb[dj_Wgk[b# b[ Z[b l[jhe cW d[ [l_jW _ l_dYeb_ Z_ _d]ecXhe" if[iieh[[f[ie$7gk[ijedej[leb[lWdjW]]_e_d j[hc_d_Z_c[di_edWb_i_W]]_kd][bWh_Zkp_ed[ Z[bbÊ[b[lWjW bkc_dWdpW Z[bbW \edj[ bkc_deiW [ d[b Yedj[cfe bW cebj_fb_YWp_ed[ gkWi_ [ife# d[dp_Wb[ Z[bbW ieh][dj[0 bÊWXXW]b_Wc[dje i_ Wjj[dkW[i_Yh[Wkd[đ[jjei\Wl_bbWdj["fkdj[]# ]_WjeZWjWdj_f_YYeb_h_Ô[ii_$

I]Z kVajZ d[ V egd_ZXi a^Zh ^c ^ih XVeVX^in id jcYZghiVcYi]ZhZchZd[i^bZVcY_jhi^[n^ihZa[ i]gdj\] V XVgZ[ja gZVY^c\ d[ Vaa i]Z YZbVcYh eaVXZYjedc^i!^ciZgegZi^c\i]ZbgZhedch^Wan i]gdj\]XdciZbedgVgniddahVcYiZX]cdad\n# AjXZeaVc WVhZY i]Z^g b^hh^dc hiViZbZci dc i]^h XdcXZei VcY ^i h]dlh ^c i]Z WZhi hZaaZg 8dhiVcoV! V e]nh^XVaan a^\]i aVbe iV`Zc [gdb i]Z^gXViVad\jZl]^X]^bbZY^ViZan]Vg`hWVX` id i]Z bdhi igVY^i^dcVa aVbeh]VYZh l^i] V ÓVh] d[ YZh^\c i]Vi Vaadlh i]Z jhZ d[ V ÒcZ h]ZZi d[ edanXVgWdcViZ! VWaZ id Y^[[jhZ V a^\]i Wdi] ZcX^gXa^c\ VcY bZaadl# IdYVn AjXZeaVc VYYhidi]ZXadhZg!bdgZ^ci^bViZVcYeZghdcVa h]VYZd[8dhiVcoVi]Z]Veen![Zhi^kZVcYXdb" eZaa^c\a^\]id[=deZ# ;gVcX^hXd <dbZo EVo VcY EVdad G^ooViid ^b" V\^cZY i]^h aVhi Vh V `^cY d[ \gVcY ajb^cdjh hZii^c\!l]^X]^hVY^gZXiYZhXZcYVci[gdbi]Z YgdeaZihd[i]ZVg^hidXgVi^X7d]Zb^VcX]VcYZ" a^Zgh! ^c l]^X] i]Z XgnhiVa bjai^ea^Zh VcY gZ" [aZXih i]Z a^\]i id ^c[^c^in/ Æ>[ XdbW^cZY l^i] di]Zg XVcYaZh! i]Z lZV` a^\]i d[ dcZ h^c\aZ dcZ\gdlhegdedgi^dcVaanidi]Z^gcjbWZg!Wji ^[^i^hVahdXdjeaZYidVhZg^Zhd[gZ[aZXi^c\VcY gZ[gVXi^c\ h]VeZh! ^i ^cXgZVhZh VcY bjai^ea^Zh ZmedcZci^VaanÇ# Hd hVn i]Z ild XgZVidgh! l]d VYY/ ÆI]Z cVbZ lVh ^che^gZY Wn i]Z [Vbdjh WajZ Y^VbdcY l]^X] lVh dkZg [dgin"[djg XVg" Vih VcY ]VY Vc jcjhjVa WZVjin# =deZ Wg^c\h WVX`i]ZbV\^Xd[i]ZigVY^i^dcVaX]VcYZa^Zgh! l]^X] lZgZ ]ZVkn! [gV\^aZ VcY ZmeZch^kZ Xdc" higjXi^dchd[XgnhiVadgWadlcKZcZi^Vc\aVhh! Wji XgZVi^c\ i]Vi bV\^X l^i] hde]^hi^XViZY bdYZgc iZX]cdad\n VcY XdciZbedgVgn bViZ" g^VahÇ# I]Z bV\^X XdbZh [gdb i]Z jhZ d[ V hZg^Zh d[ ZmigZbZan i]^c ;gZhcZa aZch eaVcZh bVYZ dji d[ eaVhi^X!VcYdWiV^cZYi]gdj\]Vb^Xgdeg^hb^b" eg^ciZY dcid V edanXVgWdcViZ Òab! l]^X] ]Vh Y^deig^X X]VgVXiZg^hi^Xh ^YZci^XVa id \aVhh! Wji l^i]djii]ZXjbWZghdbZlZ^\]iVcYi]^X`cZhh# 6YYZY id i]^h cdiVWaZ VYkVciV\Z ^c iZgbh d[ h^oZ!^hi]ZgZYjXi^dcd[i]ZZaZkViZYajb^cVcXZ d[i]Za^\]ihdjgXZVcYVii]ZhVbZi^bZi]ZVa" bdhiZmedcZci^Vabjai^ea^XVi^dcd[i]Za^\]i/i]Z YVooa^c\ hZchVi^dc ^h b^i^\ViZY VcY V heVg`a^c\ Z[[ZXi^hXgZViZY!ejcXijViZYWncjbZgdjha^iiaZ gZÓZXi^dch#

>ef[i[cXhWWYY[iWWdY^[ WbkY[if[djWf[hY^ƒb[b[dj_ iedeYWfWY_Z_YWjjkhWh[[ h_\hWd][h[WdY^[bWbkY[ dWjkhWb[$ =deZhZZbhidWZhl^iX]ZY dcZkZcl]Zc^i^hd[[! WZXVjhZi]ZaZchZhVgZ XVeVWaZd[XVeijg^c\VcY gZ[gVXi^c\ZkZccVijgVaa^\]i#


:g\dcdb^V ZYZh^\ccVji^Xd

;h]edec_Yi WdZdWkj_YWbZ[i_]d

>aWZcZhhZgZZaÉZhiZi^XVYZ\a^nVX]iY^\gVcY^Y^bZch^dc^h^igVh[Zg^" hXdcdcZ\a^^ciZgc^YZ^XVW^cVi^e^‘e^XXda^#;aZhh^W^a^i|!VW^iVW^a^i|! Xdbjc^XVo^dcZa^WZgVigV^ciZgcdZYZhiZgcdYZaaVWVgXVVaaVgVY^XZ Y^jcVcjdkVXdcXZo^dcZYZak^kZgZ^cbVgZ!YdkZaVegd\ZiiVo^dcZ igVh[Zg^hXZhdajo^dc^YZaadhXZcVg^dYdbZhi^XdcViZeZgaZVW^iVo^dc^ Y^iZggV[ZgbV#

I]ZaZkZad[lZaaWZ^c\VcYVZhi]Zi^XhjhjVaan[djcY^caVg\ZnVX]ih XVccdlWZ[djcY^ci]Z^ciZg^dghd[hbVaaZgXVW^cXgj^hZgh#;aZm" ^W^a^in!]VW^iVW^a^in!VcYXdbbjc^XVi^dcWZilZZc^ch^YZVcYdjih^YZ VgZVii]Zgddid[VcZlXdcXZei[dga^[ZVihZV!l]ZgZhdaji^dch XgZViZY[dgYdbZhi^Xa^[ZdcYgnaVcYVgZigVch[ZggZYWnYZh^\cid a^[ZVÓdVi#


BZoodhZXdad Y^Vii^k^i|

=Va[VXZcijgn d[VXi^k^in

I[iiW CWh_d[ „ kde jhW _ f_’ dej_ [ Wffh[ppWj_ YWdj_[h_ _jWb_Wd_ if[Y_Wb_ppWj_ d[bbW Yeijhkp_ed[ Z_XWhY^[deZc"Xgj^hZg[bdidgnVX]iYedbkd]^[pp[ lWh_WX_b_ZW(&W+(f_[Z_$<edZWjW_b'*][ddW_e '/+. ZW 9Wc_bbe 8hW]W" hWffh[i[djW kde Z[]b_ [i[cf_ Z_ YkbjkhW _cfh[dZ_jeh_Wb[ _jWb_WdW _d Yk_ if_h_je Z_cfh[iW [ WffheYY_e j[Ydebe]_Ye ^WddeYedZejje_di_[c[bÊWp_[dZWWbikYY[iie$ =k_ZWjW ZWbbW j[hpW ][d[hWp_ed[ Z_ cWdW][h" CWii_ce [ H_YYWhZe HWZ_Y[" Yed kdW ijhWj[]_W eh_[djWjW W il_bkffWh[ Z_ Yedj_dke dkel_ fhe# Zejj_ f[h dkel_ c[hYWj_ cW Y^[ iWblW]kWhZW b[ gkWb_j} Y^[ WffWhj[d]ede WbbW jhWZ_p_ed[ Z[bbWp_[dZW" I[iiW CWh_d[ Å Yed ebjh[ )&$&&& _cXWhYWp_ed_ fheZejj[ [ kd jWiie Z_ Yh[iY_jW c[Z_eZ[b\WjjkhWjeZ[b((f[hY[djeÅYeij_jk_iY[ e]]_kdWZ[bb[h[Wbj}f_’l_l[Z[bi[jjeh[[kdW jhWb[f_’i_]d_ÓYWj_l[d[bbWđ[hcWp_ed[_dj[h# dWp_edWb[Z[bCWZ[_d?jWboYed[ifehjWp_ed_f[h ebjh[_b-&f[hY[dje_dl[djejjefW[i_$ I[iiW CWh_d[ ^W Zk[ i[Z_ fheZkjj_l[0 9_l_ZWj[ Wb F_Wde 8[h]Wce [ HeYY[bb[jjW Z_ 8eh]_W 9W#

HZhhV BVg^cZ ^h dcZ d[ i]Z bdhi lZaa"`cdlc VcY WZhi"gZ\VgYZY >iVa^Vc h]^enVgYh heZX^Va^o" ^c\ ^c i]Z XdchigjXi^dc d[ deZc WdVih! Xgj^hZgh VcY bdidg"nVX]ih l^i] aZc\i]h \d^c\ [gdb '% id*'[ZZi#;djcYZYdci]Z&)i]?VcjVgn&.*-Wn 8Vb^aad7gV\V!^i^hdcZd[i]ZZmVbeaZhd[>iVa" ^Vc ZcigZegZcZjg^Va XjaijgZ ^c l]^X] i]Z he^g^i d[ ZciZgeg^hZ VcY iZX]cdad\^XVa VeegdVX] ]VkZ id\Zi]ZgbVYZi]ZXdbeVcnhjXXZhh[ja#AZYWn i]Zi]^gY\ZcZgVi^dcd[bVcV\Zgh!BVhh^bdVcY G^XXVgYd GVY^XZ! l^i] V YZkZadebZci higViZ\n Y^gZXiZYidlVgYhcZlegdYjXih[dgcZlbVg`Zih Wjil]^X]hV[Z\jVgYhi]ZfjVa^i^Zhi]ViVgZeVgi d[i]ZXdbeVcnigVY^i^dc!HZhhVBVg^cZÄl^i] dkZg (%!%%% WdVih egdYjXZY VcY l^i] Vc VkZg" V\Z ^cXgZVhZ ^c ijgcdkZg d[ '' Ä idYVn gZegZ" hZcih dcZ d[ i]Z ]ZVai]^Zhi eZg[dgbZgh ^c i]Z hZXidg VcY dcZ d[ i]Z bdhi ^bedgiVci ^c i]Z ^ciZgcVi^dcVaXdciZmid[BVYZ^c>iVanl^i]dkZg ,%d[Zmedgihid'-Xdjcig^Zh# HZhhVBVg^cZ]VhildegdYjXi^dch^iZh/8^k^YViZ VaE^Vcd7Zg\VbdVcYGdXXZaaZiiVY^7dg\^V8V"

?b9,.(&&/#(&'&" cejehoWY^jZ_(+c[jh_ Z_bkd]^[ppW"Yeij_jk_iY[ kdWZ[bb[f_’h[Y[dj_ h[Wb_ppWp_ed_Z[bYWdj_[h[$ I]Z8+-'%%."'%&%!V'* bZigZadc\bdidgnVX]i!^h dcZd[i]Zh]^enVgYÉhbdhi gZXZciXgZVi^dch#

jWdpWhe$ Ebjh[ *+& WZZ[jj_ ef[hWde _d gk[ij_ Z_ijh[jj_ Zel[ l[d]ede h[Wb_ppWj[ Y_hYW c_bb[ _cXWhYWp_ed_e]d_Wdde"YedkdWc[Z_WZ_gkWj# jhe#Y_dgk[kd_j}Wb]_ehde"ikZZ_l_i[_dgkWjjhe Z_l[hi[ b_d[[ Z_ fheZkp_ed[0 Ef[d ZW_ (& Wb ), f_[Z_" 9hk_i[h ZW_ )& W_ )+ f_[Z_" bW b_d[W OWY^j ZW_ *) W_ +( f_[Z_ [ bW b_d[W <_i^_d] ZWb (( W_ ), f_[Z_$:Wb(&&+I[iiWCWh_d[^WijWX_b_je_fhefh_ kċY_Yecc[hY_Wb_"cWha[j_d][ÓdWdp_Wh_fh[i# ie_bY[djheZ_h[p_edWb[Z_L_c[hYWj[C_bWde$

iVcoVgd#BdgZi]Vc)*%ZbeadnZZhldg`^ci]ZhZ ildh^iZh!l]ZgZVgdjcY&!%%%XgV[ihVgZXgZViZY ZVX]nZVg!l^i]VcVkZgV\Zd[[djgidÒkZeZgYVn! Y^k^YZY^cid[djgY^[[ZgZciegdYjXi^dca^cZh/DeZc [gdb'%id(+[ZZi!8gj^hZg[gdb(%id(*[ZZi!i]Z NVX]ia^cZ[gdb)(id*'[ZZiVcYi]Z;^h]^c\a^cZ [gdb''id(+[ZZi#H^cXZ'%%*HZhhVBVg^cZ]Vh ZhiVWa^h]ZY^ihdlcXdbbZgX^Va!bVg`Zi^c\VcY ÒcVcX^Va d[ÒXZh ^c i]Z Wjh^cZhh odcZ d[ K^bZg" XViZB^aVc#


DaigZaV[dgbV! daigZaV[jco^dcZ

8[oedZ\ehc WdZ\kdYj_ed

Adhi^aZVaXZcigdY^jcÉVii^k^i|cViVVaaÉ^cYdbVc^YZaaVeg^bV\jZg" gVbdcY^VaZ^cidgcdVaaÉ^YZVY^ZaZ\VcoVYZaaÉVjidbdW^aZ#JcÉVo^Zc" YVegdiV\dc^hiVYZaaVhidg^VYZaaÉVjid^iVa^VcVZYZaYZh^\ch^ƒYViV jcVhigjiijgVbdYZgcV!eZgY^ĐdcYZgZaVhjVXjaijgVegd\ZiijVaZV d\c^hZiidgZYZaigVhedgidXdc\a^higjbZci^iZXc^X^Zdg\Vc^ooVi^k^ e^‘V\\^dgcVi^#

I]ZXZcigZd[VWjh^cZhhWdgc_jhiV[iZgi]Z&hiLdgaYLVgVgdjcYi]Z ^YZVd[VjidbdW^aZZaZ\VcXZ#6XdbeVcni]ViWZXVbZVaZVY^c\eaVnZg ^c>iVa^VcXVg]^hidgnVcYYZh^\chi]Vi]VhgZXgZViZY^ihZa[l^i]VbdYZgc higjXijgZ!^cdgYZgidhegZVY^ihXjaijgZd[YZh^\c^cidZkZgnhZXidgd[ bdidg^c\i]gdj\]i]ZjhZd[i]ZbdhibdYZgcVcYjeidYViZiZX]c^XVa VcYdg\Vc^oVi^dcVaiddahVkV^aVWaZ#


ieÓij_YWj[ j[Yd_Y^[ Z_ Z[i_]d [Z Zc\^cZZg^c\ [ bkd_Y_j} Z_ bWlehWp_ed_ [ fheY[Zkh[ j_f_YW# c[dj[ Whj_]_WdWb_ Yec[ bW Yeijhkp_ed[ Z[bbW YWhhepp[h_W [i[]k_jW c[Z_Wdj[ XWjj_jkhW W cWde Z_ bWijh[ ik ceZ[bb_ bVhiZg ejj[dkj_ f[h \h[iWjkhW 9Wc 8dbejiZg 6^YZY BVcj[VXijg^c\$ BW YediWf[leb[ppW Z_ kd _hh_f[j_X_b[ fheÓbe ijeh_Ye Wp_[dZWb[ ^W _if_hWje bWjjkWb[ bWoekj Z[b ceZ[hde Yecfb[iie PW]Wje Z_J[hhWppWde Z_H^e"kdWh[WZ_ebjh['&$&&&c[jh_gkWZhWj_ Z_ ikf[hÓY_ Yef[hj[ Zel[ iede _cf[]dWj_ kd Y[dj_dW_eZ_if[Y_Wb_ij_jhWZ[i_]d[h"_d][]d[# h_" ceZ[bb_ij_ [ j[Yd_Y_ Z[_ Z_l[hi_ YecfWhj_ ef[hWj_l_$

XVgh^cl]^X]i]Zbdhihde]^hi^XViZYYZh^\cVcY Zc\^cZZg^c\iZX]c^fjZhXdbZid\Zi]Zgl^i]i]Z jc^fjZldg`bVch]^eVcYXgV[ihbVcÉhegdXZYjgZh i]ViVgZine^XVaan[djcY[dgZmVbeaZ^ci]ZbVcj" [VXijg^c\d[WdYnldg`i]gdj\]eVcZahWZViZcWn ]VcYi]Vi[daadlVbVhiZgbdYZaXgZViZYi]gdj\] i]Z  8Vb 8dbejiZg6^YZYBVcj[VXijg^c\ egdXZhh# I]^hVlVgZcZhhd[VcjcgZeZViVWaZ]^hidg^XXdb" eVcn egdÒaZ ^h WZ]^cY i]Z egZhZci aVndji d[ i]Z bdYZgcOV\VidXdbeaZmViIZggVooVcdY^G]d!Vc VgZVd[dkZg&%!%%%XdkZgZYhfjVgZbZigZhl]ZgZ V ]jcYgZY dg hd heZX^Va^hih ^cXajY^c\ YZh^\cZgh! Zc\^cZZgh! bdYZa bV`Zgh VcY iZX]c^X^Vch [gdb Y^[[ZgZciY^hX^ea^cZhVgZVaaVildg`#


?dj[hd_[Z[ij[hd_Z[bbW 8[djb[o=JPW]Wje(&&.$ >ciZg^dgVcYZmiZg^dgd[i]Z 7ZciaZn<IOV\Vid'%%+#


ADI-LOMBRADIA DESIGN CODEX 2011  

ADI - Design in lombardia. CODEX 2011

Read more
Read more
Similar to
Popular now
Just for you