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Š Photographer Jacob Hopkins. Design by Hoid, in Art of Folding, vol.2

Autumn-Winter 2016 / 2017

Fashion


ABOUT US

We are glad to present this new catalogue with some of our landmark fashion titles as well as new exciting books. Fashion has always been a key subject in our production and we continue to publish books for fashion lovers, students and professionals. Following on from our highly acclaimed “Fashion Patternmaking Techniques” series on everyday garments, we now present the first of two volumes on haute couture, in which the tailor, patternmaking consultant, fashion school director and patternmaking teacher Antonio Donnanno communicates his expert knowledge of this subject through easy-to-understand descriptions and a wealth of illustrations. You can find our books in your favourite bookshop and your bookseller can order it easily when not in stock. For more detailed information on our fashion, design, art and children’s titles and our catalogues please, go to: www.promopresseditions.com

Prices and details are subject to change without notice.


FASHION PATTERNMAKING TECHNIQUES Antonio Donnanno Illustrations by Elisabetta Kuky Drudi 21.00 x 29.70 cm | 8.25” x 11.70” Fully illustrated in black and white English Texts | Paperback Territories: worldwide except Italy

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Antonio Donnanno began his career in his family’s tailoring shop. After majoring in history and philosophy, he focused on teaching costume history and patternmaking techniques. In 1982, he founded the prestigious Euromode School Italia in Bergamo, which soon expanded abroad. He has written dozens of books on fashion and has his own consulting firm, which focuses on patternmaking and business.

The bestseller author and illustrator Elisabetta Kuky Drudi, is also author of Promopress bestseller Fashion Details. She currently designs for various international fashion houses.

FASHION

DY A LR E A ED C N U A N NO LE IT T W E N

[VOL. 1]

[VOL. 2]

[VOL. 3]

Women / Men. How to Make Skirts and Trousers

Women / Men. How to Make Shirts, Undergrments, Dresses and Suits, Waistcoats, Men’s Jackets

Jackets, coats and cloaks for women and men

ISBN: 978-84-15967-09-5 256 pages £22.50 | US $39.95 | €28.00

9 788415

967095

This book addresses the topic of patternmaking through an extensive presentation of a wide variety of skirts and trousers for both men and women, ranging from the most basic shapes to more sophisticated designs. Structured into eight sections, it analyses the techniques of measuring, body-shaping, fabric technology and sartorial terminology.

ISBN: 978-84-15967-68-2 256 Pages £24.50 | US $39.95 | €29.95 March 2016

9 788415 967682

Fashion Patternmaking Techniques Vol 2 guides readers through the various procedures to transform bodices, create volumes or drapings, and fitted patterns using different fabric types, styles and size grading. It offers a comprehensive technical analysis of the structure of tops, pants, and dresses and encourages fashion students, designers and advanced hobbyists to create their own patterns combining knowledge and creativity.

ISBN: 978-84-16504-18-3 192 pages £22.00 | US $35.00 | €28.00 November 2016

The third volume of this collection completes the exploration of patterns for women and men. It focuses on the shaping of men’s and women’s outwear. The wide range of patterns examined includes basic forms of jackets, coats and cloaks as well as the latest trends and new cuts proposed by designers that go beyond the timeless and fundamental models. The book also offers detailed descriptions of drafting techniques, which are essential for the industrial patternmaker and, last but not least, techniques for altering and fitting jackets, coats and cloaks.


A richly illustrated detailed and easy to understand patternmaking guide for high fashion. New!

FASHION

FASHION PATTERNMAKING TECHNIQUES – HAUTE COUTURE [vol. 1 ] Antonio Donnano

ISBN: 978-84-16504-66-4 21.00 x 29.70 cm | 8 ¼ x 11 ¾” 256 pages English texts | Paperback Fully illustrated in b&W and colour Territories: worldwide £24.99 | US $39.95 | €29,95 February 2017

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High fashion goes unquestionably hand-in-hand with sartorial and stylistic perfection; it evokes enchantment, fairy tales, and wishes coming true. It is creative freedom and a chance for free artistic expression, far from the usual rules of the market. High fashion is the driving force behind the entire fashion and garment industry; it is the search for and study of the solutions involved, be they fabrics or styles and patterns. In this context, the patternmaker is an essential figure who brings the stylist’s ideas to reality, and gives the garment a specific shape in the correct measurements and proportions, ensuring the right fit and outline, studying the smallest cuts and stitches, always bearing budgets in mind. Fashion Patternmaking Techniques – Haute Couture describes in detail and in an easy to understand way the methods and techniques used in this process. Antonio Donnanno began in his career in his family’s tailor shop and later, after majoring in history and philosophy, focused on the teaching of costume history and pattern-making techniques. In 1982, he founded the acknowledged Euromode School Italia in Bergamo, which soon expanded with new branches on the international stage and where, alongside his teaching duties, Donnanno also serves as director. Antonio Donnanno has written dozens of books about fashion and has his own consulting firm, focusing on pattern-making and business.


Fashion Sketching offers emerging designers and professionals in fashion design silhouettes in different poses of women, men and children.

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FASHION

New!

FASHION SKETCHING Templates, poses and ideas for fashion design

Claudia Ausonia Palazio ISBN: 978-84-16504-10-7 19.5 x 28.5 cm | 7 1/4” x 11 1/4” 256 pages EN, FR, ES | Paperback Fully illustrated in B&W and colour Territories: worldwide £19.99 | US $29.95 | €25.00 September 2016

This book aims to help emerging designers and fashion professionals cut down the time required to produce a collection. It offers every type of silhouette and pose of women, men and children, so that designers are able to produce sketches that are faithful to the human figure, even if stylized and production facilities can execute them according to designers’ specifications.

Claudia Ausonia Palazio was born in Milan, but her adopted home is Rome. For the past sixteen years, she has been a professor of fashion design at the International Academy of Haute Couture and Art of Costume in Rome (KOEFIA), a consultant for design offices, an illustrator, and a stylist and costume designer for theatre, film and television.


L A MODA ‘900 -910

L A SOCIETÀ FEUDA LE , IL MON ACHESIMO E L A C AVA LLERI A , LE CROCI ATE

Novecento

La vita nella società medioevale è scandita dalla preghiera, dal duro lavoro della terra e dall’esercizio delle armi per la difesa del feudo. I contadini rappresentano la maggioranza della popolazione dedita alla sopravvivenza, mentre monaci e cavalieri diventano i veri protagonisti della storia europea. Ogni castello, fortificato da torri e mura difensive, costituisce un’entità a sé stante, è autosufficiente nella produzione di beni di prima necessità, compresi indumenti e vestiti. L’uomo è assorbito dalla guerra, da imprese ricche di fascino e pericolo. Si dedica alle trattative per stipulare alleanze, costruire accordi diplomatici di solidarietà o sudditanza. Scudieri e cavalieri si allenano ai combattimenti. Nei periodi di pace si gareggia nei tornei, indossando i colori e gli emblemi del proprio casato, richiamando i favori delle dame, oppure ci si dedica alle battute di caccia al falcone, utilizzando uno speciale guanto imbottito. Spettacoli di danza e canto sono allietati dagli strumenti dei musici, dal suono di gingilli e campanelli appesi all’orlo delle vesti, da lunghi nastri multicolori annodati ai polsi, che ondeggiano nelle quadriglie. I racconti, le leggende e i versi delle poesie dei trovatori cortesi riscaldano l’atmosfera tra le fredde mura di pietra, su cui vengono appesi quadri ad arazzo e pesanti cortinaggi alle finestre. Con le campagne militari armate per le Crociate si combatte sotto il vessillo della croce, contro i mussulmani infedeli, in nome della supremazia del Cristianesimo.

A. Mucha, Manifesto per le ferrovie del Principato di Monaco, 1900

Due guerrieri medievali con elmo e maglia di ferro, 1100 Arazzo di Bayeux, particolari

Cavaliere e dama in costumi medievali, 1300

quotidiana, che illustrano aspetti e particolari del costume maschile al tempo di Guglielmo il Conquistatore, duca di Normandia, durante la battaglia di Hastings, con cui conquistò l’Inghilterra, chiamata allora Britannia. Il ricamo era esposto nella cattedrale di Bayeux, per divulgare tra i fedeli un messaggio politico e legittimare il diritto al trono inglese. Tra gli studiosi di storia militare, questo manufatto è considerato una fonte primaria per la documentazione delle armi e delle armature in uso nella seconda metà dell’XI secolo. L’equipaggiamento del cavaliere normanno consisteva in una cotta di maglia leggera, realizzata con quarantamila anelli di ferro intrecciati a formare una tunica flessibile, senza fodera, provvista di gambali dello stesso materiale, denominata “haubert” o “brogne”, che s’indossava durante le operazioni belliche. Le maniche erano ampie, per lasciare spazio ai movimenti delle braccia. Questo modello da combattimento sostituisce la tunica in cuoio, ricoperta di scaglie metalliche in uso fino all’XI secolo. La testa era protetta da un cappuccio, sempre in maglia su cui si posava un elmo provvisto di nasale. Uno scudo “a mandorla” in legno, ricoperto di cuoio, reca al centro le insegne araldiche. Anche i cavalli sono bardati con finimenti sofisticati: pettorali, sottoventre e comoda sella.

Manifestazione di suffragette agli inizi del 1900

All’alba del nuovo secolo si respira l’atmosfera frizzante e ottimista della Belle époque. L’incremento demografico riguarda soprattutto l’Europa, dove il lavoro in fabbrica sostituisce gradatamente l’attività nelle campagne. In opposizione alla classe borghese costituita da professionisti, commercianti e imprenditori, emerge la nuova classe operaia. Il processo di modernizzazione investe anche il campo della moda, con notevoli progressi nell’impiego dei primi coloranti sintetici per i tessuti, con tinte più resistenti ai lavaggi. Vigorosi impulsi si riscontrano nell’industria laniera e cotoniera, mentre in Gran Bretagna è commercializzato per la prima volta il rayon nel 1905. Le donne cercano l’emancipazione, attraverso istruzione e impegno sociale. Le suffragette, rivendicano piena uguaglianza giuridica e intraprendono lotte per il voto. Nel 1908 un gruppo di operaie tessili di New York, muore in un incendio scoppiato l’8 marzo all’interno della fabbrica “Cotton”, durante una protesta contro le terribili condizioni di lavoro. In loro memoria nasce la giornata della “Festa della donna”. Negli ultimi anni del XIX secolo si sviluppa l’Art Nouveau, ispirata alla grafica giapponese, che tende ad assottigliare il divario tra arti maggiori e minori. Gli artisti si interessano al rapporto tra disegno e progetto delle arti applicate, le cui tecniche esecutive divengono più accurate.). Si assiste alla nascita del design, dove la qualità estetica degli oggetti non è scissa dalla loro utilità. Prevale una linea sinuosa di contorno, la campitura piatta e un decoro vegetale stilizzato per tessuti, ricami, gioielli, manifesti e illustrazioni di Alphonse Mucha. La fotografia è un veicolo di trasmissione delle mode, dell’abbigliamento e dei suoi segni distintivi. All’Esposizione Internazionale di Parigi del 1900, è presente il Pavillon de l’élégance, con creazioni della Haute Couture francese e proposte piuttosto tradizionali. Le forme degli abiti ricalcano modelli precedenti, perdono volume e acquistano scioltezza. La silhouette femminile cambia gradualmente, passando dalla linea a S, che caratterizza il passaggio tra i due secoli, alla linea impero, che

Illustrazione di G. Boccasile, 1938-39

M. Covarrubia, copertina Vanity Fair, 1932 S. Ferragamo, 1939 Illustrazione di A. M. Cassandre, 1939

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Medioevo

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Novecento

150

151

181

Novecento

180

FASHION B

DY A LR E A ED C N U O ANN LE NEW TIT

DETAILS IN FASHION DESIGN Collars & Necklines Gianni Pucci

FASHION DETAILS 4,000 Drawings

Elisabetta Kuky Drudi ISBN: 978-84-92810-95-6 19.50 x 28.50 cm | 7 5/8 x 11 1/4” 384 pages | Fully illustrated in B&W and colour English texts | Paperback Territories: worldwide except Italy £24.99 | US $39.95 | €29.95

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LER E ST S E L

810956

Written by best-selling author Elisabetta Drudi, this title is an inspirational sourcebook on the techniques of drawing fashion details. It reveals everything you need to know in order to create precise drawings of elements such as collars, pleats, flounces, gathers, drapes and necklines, and it is illustrated with around 4,000 original drawings.

ISBN 978-84-16504-17-6 22.00 x 24.00 cm | 8 11 16 x 9 7 16 224 pages | Fully illustrated in colour EN, ES, FR, PT | Hardback Territories: worldwide £19.99 | US $29.95 | €25.00 June 2016

This book presents an extraordinary survey of images focusing on collars and necklines that have made fashion history and left mark in the latest fashions and trends. It is an essential visual compendium that will kindle the creativity of designers and will offer students, journalists and everyone working in the field—or simply enthusiasts—a fascinating panorama of the beauty and the symbolic importance of the neck as a symbol of eroticism, vitality, and grace in female attire.

FASHION The Ultimate History of Costume From Prehistory to the Present Day

Stefania Sposito ISBN 978-84-15967-82-8 19.00 x 27.00 cm | 7 1/2 x 10 5/8” 256 pages | Fully illustrated in colour English texts | Hardback Territories: worldwide £29.99 | US $42.00 | €36.00 October 2016

Spanning from the first civilizations to today’s most recent trends, this book analyses the importance and meaning of this captivating area of human behaviour with an in-depth approach to its subject that is illuminated by a rich, iconographic display of illustrations and photographs. The lavish visuals, which many other titles in this field lack, truly bring the topic to life.


6 FABRICS IN FASHION DESIGN The Way Successful Fashion Designers Use Fabrics

PRINTED TEXTILE DESIGN Profession, Trends and Project Development

Marie-Christine Noël and Michaël Cailloux ISBN: 978-84-15967-67-5 21.50 x 28.00 cm | 8 ½ x 11 ¾” 198 Pages | Fully illustrated, in colour English texts | Paperback Territories: worldwide except France £22.50 | US $35.00 | €29.95

FASHION DRAWING COURSE From Human Figure to Fashion Illustration

Juan Baeza ISBN: 978-84-15967-06-4 21.00 x 30.00 cm | 8.25” x 11.80” 208 pages | 224 illustrations in b/w + 30 pages in colour and b&w English text | Paperback Territories: worldwide £17.99 | US $29.95 | €19.95

9 788415 967675

This book walks us through the different aspects of textile design as a process and a profession. The authors describe the steps involved in projects within the fashion, home and garden sectors of textile design, and also examine the specific characteristics of these three sectors. They pay special attention to current tendencies and offer an excellent insight into interpreting trends, which is essential for textile designers.

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Designers need to draw the human body in movement and they must take into account the relationship between the human body, the materials and the shape of the clothing at the same time. This book analyses the most useful techniques for drawing the human figure in the context of fashion design.

KNITWEAR FASHION DESIGN Maite Lafuente

ISBN: 978-84-92810-62-8 22.00 x 26.00 cm | 8 x 10” 160 pages | Fully illustrated in colour English text | Paperback Territory: worldwide
 £22.50 | US $34.95 | €29.95

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810628

Stefanella Sposito ISBN: 978-84-15967-05-7 23.00 x 24.00 cm | 9.45” x 9.05” 336 pages | Around 1,600 illustrations in colour | English | Hardback Territories: worldwide except Italy £27.99 | US $45 | €45.00

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967057

In the world of fashion, fabrics are essential. They determine how designers visualise their pieces and play a fundamental role in the way they express their creativity. This title is the ultimate reference guide to all major types of fabric in use today. It successfully illuminates the connection between materials and creators or, in other words, fabrics and fashion.

Whether handmade or industrially-produced, deconstructive or avant-garde, knitwear has become a staple collection piece every season and its resurgence as a key fashion item has rekindled a trend and a keen interest in this once very traditional craft. This book aims to help fashion students as well as professionals understand the basic elements in knitwear and learn how to illustrate them.


FASHION

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HATS & CAPS Designing Fashion Accessories

PATTERNMAKING IN PRACTICE A step by step guide

Lucia Mors ISBN: 978-84-92810-07-9 21.00 x 26.50 cm | 8 ¼” x 10” 120 pages | Fully illustrated in colour English texts | Hardback Territories: worldwide except Asia £19.95 | US $24.95 | €22.50

9 788492

810079

A definitive guide to patternmaking, this accessible book explains the techniques in clear, simple steps, providing the essential know-how for anyone making their first foray into clothes making and fashion design. Using four basic garments (skirts, dresses, jackets and coats), this volume explores contemporary pattern making in detail and explains how to draw, cut and mount patterns.

Gianni Pucci ISBN: 978-84-92810-90-1 22.00 x 24.00 cm | 8 11 16 x 9 7 16 224 pages | Fully illustrated in colour EN, FR, ES, IT | Paperback Territories: worldwide £19.90 | US $39.95 | €29.00 August 2013

9 788492

810901

Hats & Caps is a monograph comprised of more than 1,200 fashion and style photos. It provides a complete and current account of the designs displayed on catwalks by the world’s most prestigious fashion designers. This rich and profuse work is an inspirational source for fashion designers, students, and a wide range of professionals.

COUTURE UNFOLDED Innovative Pleats, Folds and Draping in Fashion Design

Brunella Giannangeli ISBN 978-84-92810-55-0 18.50 x 22.50 cm | 9 3/8 x 8 7/8” 120 pages | Fully illustrated in colour EN, FR | Paperback Territories: worldwide £16.99 | US $29.95 | €19.95 | €21.95 BE November 2012

Folds are currently in a rising moment and this book teaches how to manipulate and finish them in order to obtain that personal touch so crucial in the world and business of fashion. Working from the simplest possible form the book addresses all major dimensional techniques, show how they are related and give examples of variations both traditional and modern.

Etro

Marc Jacobs

Etro

Etro


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JEWELLERY

DY A LR E A ED C N U A N NO LE IT T W E N

NEW NECKLACES

Curated by Nicolás Estrada ISBN 978-84-16504-08-4 19.30 x 24.50 | 7’ 5/8 x 9’ 5/8” 240 pages | Fully illustrated in colour EN, SP, FR, IT | Hardback Territories: worldwide £22.50 | US $34.95 | €29.00 July 2016

9 788416 504084

New Necklaces showcases the current trends in contemporary jewellery. Works created by 180 artists from 40 countries that portrays a fascinating variety of styles: from classic forms and materials, to the most daring, experimental and surprising ideas. Each one of the creations included in this book is unique and relates strongly to today’s social, cultural and artistic reality. The titles of the chapters correspond to the names that each length receives according to the international classification: Choker, Princess, Matinée, Opera, and Rope/Lariat. New Necklaces is the third book curated by jeweller and author Nicolás Estrada after the successful New Rings and New Earrings (published by Promopress in French, Spanish and Portuguese in 2012 and 2013 respectively).

ÉCLAT Masters of New Jewellery Design

Curated by Carlos Pastor ISBN: 978-84-92810-97-0 19.00 x 29.00 cm | 7 1/2 x 11 3/8” 236 pages | Fully illustrated in colour EN, ES, FR, PT | Hardback Territories: worldwide £22.50 | US $39.95 | €29.00 | €29.95 BE | €29.95 DE

9 788492

810970

A visual showcase of jewellery design that offers a wide array of examples from great designers from around the world, Éclat features more than 600 stunning photographs and provides descriptions of the concepts, techniques and creative vision of jewellery designers, making it a great source of inspiration for students and professionals alike.


New! THE ART OF FOLDING. vol. 2 Design Without Boundaries. New Trends Techniques and Materials

Jean-Charles Trebbi, Guillaume Bounoure and Chloé Genevaux ISBN: 978-84-16504-64-0 22.50 x 24.50 cm | 8 7/8” x 9 5/8” 176 pages English texts | Hardback Fully illustrated in colour Territories: worldwide £24.99 | US $39.95 | € 32.00 March 2017

DESIGN AND FASHION A wonderful, richly illustrated, second volume on the Art of Folding by origami expert Jean-Charles Trebbi on all sorts of folding techniques using a wealth of different materials.

Previous volumes

Volume 1 of the Art of Folding presented a great panorama of creators who are inspired by origami and whose work with various materials draws on this traditional technique. The vast and fertile world of folding plays host to so many exciting innovations in various fields that their multiple variations naturally demanded a follow up. Drawing on examples from nature, this second volume focuses on folders’ know how. Through the many reference points that it touches on and a comparative approach, it sheds light on original techniques and their applications in design, decoration and architecture. This new study of the art of folding is a source of inspiration for inquisitive minds and those who explore or create in all artistic genres. It gives readers the opportunity to discover and put into practice an art form that is both traditional and forward looking.

The book includes 10 folding templates.

by the same author

Born in Paris, Jean-Charles ­T rebbi is an urban architect, designer, artist and writer. A Renaissance man who specializes in the infinite possibilities of folding, cutting and assembling using paper, cardboard, textiles and even wood and metal, he creates his own art books, which are often inspired often by urban spaces and architecture. He is author of several books on cutting, folding and pop-up techniques for all sorts of materials and on near-natural architecture. Chloe Genevaux and Guillaume Bounoure live and work in Montpellier (France). The architect duo co-founded the collective Archiwaste which, since 2006, realizes experimental ephemeral constructions. Their research aims to give value to new or underestimated materials like cardboard. They are specialists in three-dimensional modelling of non-conventional forms.

THE ART OF FOLDING

ISBN: 978-84-15967-77-4

THE ART OF CUTTING

ISBN: 978-8415967-15-6

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Graphic Design for Fashion showcases a wide range of graphic design tasks a graphic designer can work on: ad campaigns, fashion photography, fashion catalogues, invitation cards to fashion shows, label and tag design.

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GRAPHIC DESIGN FOR FASHION

GRAPHIC DESIGN FOR FASHION. FASHION EXPOSED

Wang Shaoqiang (ed.) ISBN: 978-84-16504-61-9 21.00 x 28.00 cm | 8 ¼” x 11” 240 pages EN, FR, ES | Paperback Fully illustrated in colour Territories: worldwide except Asia £24.99 | US $35 | €29.95 January 2017

New!

Fashion is synonymous with taste, individuality and personality. For the time being, the fashion industry is so prosperous that there are countless fashion brands dazzling people’s eyes. This book aims to introduce readers to the most talented and innovative fashion advertising campaigns, in one of the art fields where creativity is at its best, in a business that invests large budgets in order to achieve the most impressive results. This book showcases a wide range of areas, such as ad campaigns, fashion photography, fashion catalogues, invitation cards to fashion shows, label and tag design with a magnificent array of colour-illustrated examples by the best designers from around the world. In doing so the reader is offered a thorough survey of the latest trends in ad fashion design today. Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts (China), where he is dean of the design, visualization and animation department. He is a prolific editor, whose titles focus on international design, architecture, branding, communication, trends and culture, and the editor of Design 360° magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies and organizations, and he has also been a jury member for China’s most prestigious design and illustration awards.


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Illustration: © Victor Escandell, in The Resourceful Artist

Edition: © Promopress editions, 2016. Graphic Design: spread: David Lorente

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Promopress Fashion Catalogue FW 2016 / 2017