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FINAL REPORT

Observation Mission for the Presidential Election in the Republic of Moldova on 30 October 2016

j) Expenses for outdoor and mobile advertising According to data gathered by Promo-LEX EOM, the minimum monthly fee to place one billboard of dimensions 6×3 m2 is at least MDL 6,660, one billboard of dimensions 15×12 m2 / 20×10 m2 – at least MDL 20,200, one LED billboard – MDL 7,770, one billboard of dimensions 1.8×2 m2 – at least MDL 2,220, one banner of dimensions 1.5×2 m2 – at least MDL 2,000, and TV advertising in 6 markets in the Nr.1 supermarket chain (for 30 days, 10 minutes a day, from 9:00 a.m. to 10:00 p.m.) – MDL 144,330. k) Expenses for online advertising The formula for calculating the costs of sponsored pages on Facebook is the number of days on which the advertisement was observed multiplied by a cost per sponsored post of EUR 5 (MDL 111). The costs for online banners were calculated by multiplying the number of online advertising companies that own the platforms presented below by the price of EUR 3,500/month (MDL 77,700).

Final Report: Observation Mission for the Presidential Election on 30 October 2016  
Final Report: Observation Mission for the Presidential Election on 30 October 2016  

Published on 26 January 2017.

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