The choice of Typeface not only deals with the size of type but also with the shape, spacing, dimension, width and the way a sentence or even a paragraph form. Therefore, it is important to consider the right Typeface as choosing the right style whether it is bold, italic or stretched could make a significant impact and determine the quality of a work. In more recent times, a few fonts such as Arial, Helvetica and Verdana have been popular for their easy to read designs and have been constantly used by many designers and companies alike. I was researching and on the hunt for the right font to use in my book design project and although these fonts are a fail-safe option to use, since the book itself is based on Typography, I was on the lookout for nothing short of the perfect font to create my design piece. I came across some very appealing fonts such as Garamond, Baskerville and Sabon but after some research, one font that stood out to me as a distinguishable font; is an Italian font known as Bembo. This unique yet appealing typeface became known to me for its simplicity while it preserves a touch of its old classic looks and also staying in with the modern design.
Anyone who is involved within the design industry or someone who has a good knowledge of typefaces will be familiar with the name Bembo. The Bembo font design is part of an oldstyle serif typeface family, originated from a cut done by an Italian punchcutter called Francesco Griffo in 1495. It was later revived by a well-known typographer, Stanley Morison in 1929 who has not only revived many typefaces but also created typefaces of his own including Gill San and the famous Times New Roman. Stanley revived Bembo with a few changes including the modification of the capital G and a brand-new approach rather than the use of Italics. The font was named after the Venetian poet of the 16th century Pietro Bembo.
Bembo is particularly useful in books due it is easy on the eye and easily readable style of font. It is also widely used in many other text related papers. Bembo is simply a ‘no brainer’ font when to it comes to use and audience appeal. It is recognised as one of the more famous and frequently used fonts in the Graphic Design world. There’s no questioning it’s value and importance amongst the amazing and revolving world of fonts.
Bringing together my research and development to give an insight into what typography is and how it is used in the text world around us. From Graphic Design to advertising and marketing; these key areas are highlighted on the importance in typography. Looking at how using typography draws in attention from the intended audience by its layout and in which it’s presented. Also looking at different world leading fonts and focusing particularly on a single font known as Bembo and provide information on its heritage, history and use. Alongside the Bembo font, information is also touched on how fonts play a pivotal role in how they are used.
The Bembo font is used in my project, ‘Typography for Book Design’ which shows a good understanding of the right font choice for purpose, text formatting to suit my book layout and creating eye catching appearance to meet my desires of my audience. The provided information is in a book form and showcases how typography is used. My research and development of the project is also included in the book to show my progress and choices I made for my book design, while also underpinning the concept of typography provided in my essay.
From my research, I was able to obtain a wider understanding which aided me in writing my essay. The key concepts of typography are displayed throughout the book and I hope with this, the audience of my book can gain a better knowledge of how typography exist everywhere around us.