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Safeguarding e-Commerce Revenues from DDoS Attacks in Q4 www.prolexic.com


A DDoS Attack Can Ruin Your Holiday Season • U.S. retail e-Commerce sales continue on a steady upward climb • Online sales are projected to grow 3 times faster than total retail sales • Unfortunately, distributed denial of service (DDoS) attacks are following a similar upward trajectory • A DDoS attack can devastate your Q4 sales revenue and brand reputation

May 2013

www.prolexic.com


Is Your e-Commerce Business Prepared for a DDoS Attack? • What if your site was taken offline by a DDoS attack? • Who would you call first? • How long would it take for services to be restored? • How much sales revenue could you lose? • Your answers and preparation can make the difference between a highly profitable or truly miserable online holiday sales season for your business.


Consequences of DDoS-driven Downtime • A DDoS attacker aims to overwhelm a computer resource to make it run so slowly as to be unusable – or crash it completely • The longer a website is unavailable, the greater the amount of lost revenue • A popular e-Commerce website calculated it lost US$1,000 per second when it was brought down by DDoS attackers • How much would your business lose?


Damage Is Worse During the Holiday Season • The Q4 holiday shopping season is the most profitable quarter of the year • E-Commerce businesses lose US$1 billion in revenue due to customer click-aways if a website loads slowly or is not accessible • Prolexic logged a 29 percent increase in number of DDoS attacks in December 2012 vs. December 2011 • Experts expect even more attacks in Q4 2013


Damaging Effects of a DDoS Attack • Lost or deferred revenue – If your business is offline, you can’t make sales or process orders – The longer the outage, the greater the loss

• Brand damage due to loss of customer satisfaction – Customers buy from your competitors instead – and may never come back – They post negative reviews about your service

• Lower stock price and investor confidence • Worse search engine ranking


Warning Signs that Your Website Could Be Targeted

• Another site in your industry has been attacked • Hacker chatter about who they plan to target next • Someone in your organization has posted messages that upsets hactivists • You’ve received an extortion or blackmail demand • Your network has experienced undiagnosed problems • Download the full white paper for more details


Survival Starts With Fast DDoS Mitigation • Minutes count when a DDoS attack strikes • The faster that DDoS mitigation services can be deployed: – The shorter the outage – The less revenue loss •

Download the white paper Safeguarding e-Commerce Revenues from DDoS Attacks in Q4 to learn about best practices to protect your e-Commerce business


Download the Free White Paper • Download the white paper Safeguarding e-Commerce • Revenues from DDoS Attacks in Q4 at www.prolexic.com/safeguarding • The white paper includes: – Why experts are sounding the alarm about DDoS attacks on e-Commerce businesses this holiday season – How a DDoS attack can damage your e-Commerce business – Warning signs that your business could be hit – A case study of an e-Commerce firm that was hit by multiple attacks and fought back successfully – Best practices to minimize or eliminate damage from DDoS attacks


About Prolexic • Prolexic Technologies is the world’s largest and most trusted provider of DDoS protection and mitigation services. • Prolexic has successfully stopped DDoS attacks for more than a decade. • We can stop even the largest attacks that exceed the capabilities of other DDoS mitigation service providers.


Safeguarding e-Commerce Revenues from DDoS Attcks in Q4