ARTS IX Retail Meeting at Blue Martini headquarters with Jon Ransdell, McDonald’s Corporation, Kathleen Ford, Blue Martini, Vahe Katros, Blue Martini, Doug Jones, Target Corporation, Ron Kleinman, Sun Microsystems, John Fluke, IBM and Jerry Rightmer, 360 Commerce.
NRF and RAMA Take Retail Marketing to New Heights
t Education on the retail industry’s best practices supported by ARTS standards will be available in the Second Quarter of 2003. These classes will present technology solutions to retail business process problems that have been incorporated into the ARTS standards, and were based on thousands of hours of work contributed from a large number of premier global retailers and vendors.
RAMA celebrated the 50th year of the Retail Advertising Conference (RAC) with salutes to its many supporters who have helped build RAC into the premier marketing and advertising conference in the retail industry. The theme for this year’s milestone conference was “The Art of Storytelling” with the program focusing on the story of some successful brands. In 2002, RAMA formed a partnership with BIGresearch of Columbus, OH that will provide an important new benefit to RAMA members. The Consumer Intentions and Actions study provides fresh economic and consumer insights for RAMA members. This monthly newsletter summarizes data collected from at least 5,000 consumers and reports with keen foresight their intentions to purchase products from retailers and how they are spending and saving their money. As part of the agreement BIGresearch will also provide substantial discounts on its other services to RAMA members. RAMA President RAMA and NRF got new graphic looks in Tom Holliday speaks at RAC50 2002 with enhanced websites as well as updated NRF print materials. The new sites are much easier to navigate and will help RAMA focus its resources on important member services and benefits. RAMA and NRF also developed new organization logos with the help of industry partners. RAMA would like to thank all its partners for both in-kind and monetary contributions to the organization during the past year.
The UnifiedPOS specification grew to more than 1,100 pages including chapters on implementing OPOS and JavaPOS. Today, UnifiedPOS fully satisfies the goal first conceptualized in 1998, “…freedom of choice in selecting POS devices…” and extended this vision by allowing retailers to use off-the-shelf PC’s as fully equipped sales floor terminals. The Data Model’s long awaited expansion from a single store to an enterprisewide operation was partially completed with an advanced pre-release distributed to the ARTS membership. Major international retailers demanded this extensive modification to enable use of this Model. The Model now supports separate pricing and merchandise allocation by an individual store or groups of stores across multiple divisions within one corporation. The Data Model conformance program was completed in 2002 and is now being used by vendors to verify that their applications are built on the Model. Retailers can now protect their investment by verifying responses to their RFP for Data Model compliance. International Expansion readily continued into 2002. ARTS presented at the International Association of Department Stores (IADS) CIO meeting in April, while attending the Global Retail Forum in Paris. In October El Corte Ingles co-hosted the annual European IXRetail meeting in Madrid. In London and Dusseldorf, well-attended education classes provided EMEA retailers and vendors the opportunity to learn more about ARTS standards and how to successfully implement them.