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PRO ACTIVE

Be brilliant this By

Venezia Fanner

29 MARCH 2014, 8.30pm Together we can make a difference

wwf.org.uk/earthhour

E

arth Hour is an annual worldwide event held by the World Wildlife Fund (WWF). The aim of Earth Hour is to encourage households and businesses worldwide to turn off non-essential lights for one whole hour to raise awareness about climate change.

7:30 pm local time. A staggering 2.2 million residents took part in the first ever Earth Hour by turning off all non-essential lights. The rest of the world soon followed Sydney’s lead and participated in 2008.

The initial idea of households and businesses turning off all non-essential lights for an hour once a year was developed in 2006 by WWF Australia and advertising agency Leo Burnett Sydney.

After the success of the first Earth Hour in Sydney, San Francisco held their own lights out event. Which was also a huge success. 35 countries worldwide participated in Earth Hour 2008. Famous landmarks all around the globe switched off their non-essential lights for Earth Hour 2008 including Sydney’s Opera House in Australia, the Empire State Building in New York, the Willis Tower in Chicago, the National Monument in Indonesia, the Golden Gate Bridge in San Francisco, the Bank of America in Atlanta, the Space Needle in

The event was originally going to be called "The Big Flick". Fairfax Media and Sydney Lord Mayor Clover Moore agreed to back the event after WWF Australia presented their concept to them. The first ever Earth Hour was held on the 31st of March 2007 at 10

February | March 2014

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Profusion Magazine

2014 02/03  

Profusion Magazine Issue 04 February/ March 2014 ISSN 2310-2578

2014 02/03  

Profusion Magazine Issue 04 February/ March 2014 ISSN 2310-2578

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