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What is a virtual leasing platform? Virtual video tours and 3D walkthroughs are one part of the virtual leasing experience. However, they are not the whole picture. To support your virtual leasing efforts, you can integrate these technologies within a virtual leasing platform. This will enable you to better manage your leasing efforts to create an end-to-end experience for potential tenants, and improve the efficiency and effectiveness of your overall leasing activities. A virtual leasing platform makes it possible to complete the lead to lease lifecycle entirely online, from marketing your properties to signing a lease. A complete solution means there’s just one source of data and one single sign on. Property managers don’t have to jump between different programs, spreadsheets, and files to find and save the information they need. “Adding leasing options, self-service applications, and virtual tours to your property websites makes it possible for prospects to start the leasing process from their devices right away,” said Peter Altobelli, VP of Sales, Yardi Canada. “They don’t have to wait for the next business day, giving your team the opportunity to market and lease your properties 24/7.” A virtual leasing platform enables you to execute more leases in less time, with complete online leasing and electronic signatures. Potential tenants have access to real-time unit availability and pricing, and you can include optional promo codes and mobile leasing options. The technology enables you to showcase your company with branded corporate and property websites managed from a single solution. Potential tenants can search for available units across all

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properties and apply online. You can provide more detailed communications on multiple channels including email, text messaging, chatbots or voice messaging. “Potential tenants prefer to use virtual leasing platforms because it’s more convenient for their schedule to book tours outside of office hours,” said Altobelli. “They can tour at their own pace, and discuss the viewing freely with their partner or roommate.” Video showing and virtual tours provide property managers with the opportunity to deliver an enhanced customer experience with increased options to view units. More tours translate to a higher pool of prospective residents without increasing overhead. Property owners and managers can offer options such as a guided, selfguided or live video tour to bring prospects to the unit level and make properties readily available both during and after office hours. How you choose to implement self-guided tours might differ depending on your market and the technology available to you. In some cases, you may feel safe having a lockbox on a show unit and limiting tours to office hours. In others, you may want to create a “smart” show unit that allows you to verify a guest’s identity, adjust temperature and lighting, and issue a security code that’s valid for a set time range for the visitors to enter the unit. “The self-service approach creates great organic closing opportunities for prospects to return or follow-up with the leasing office during or after office hours,” said Altobelli. “And if done right, self-guided tours can be a boon to property leasing efforts.”

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RHB Magazine June 2021 - Sidebar  

RHB, RHB Magazine, Sidebar, Virtual leasing, Virtual leasing platform, Snaile

RHB Magazine June 2021 - Sidebar  

RHB, RHB Magazine, Sidebar, Virtual leasing, Virtual leasing platform, Snaile

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