Page 1


22 terri irwin

philippa hayball


in this issue 12

success – the modest mentor Sue Frost


view – stepping out Carmel Crouch


people – finding her balance Philippa Hayball


lads at lunch – women on top Our lunching lads debate the topic of men vs women as bosses


cover – the wildlife warrior Terri Irwin


wealthy’n’wise business promotion Learn how to create wealth through property investing


the good life – walk the talk Liz Morris


the last word Kelsie Rimmer

sue frost

regulars 4 publisher’s note

58 vanity case

6 pinboard

62 profile loves

8 he says, she says

64 style counsel

34 briefcase

66 life

48 first bite

74 business

52 abode

77 win


Sunshine Coast Business Women’s Network Awards

Take care of your finances the way you take care of yourself. You may put a great deal of effort into looking after your health, but do you do the same for your finances? Considering how vital finances can be to your life and your future, doesn’t it make sense to also get them into shape? With an A-Z Review®,

ANZ’s Personal Bankers can look at your current lifestyle, future plans and advise you on everyday banking that could fit your individual needs. Drop into your local ANZ Branch to make an appointment today. Australia and New Zealand Banking Group Limited (ANZ) ABN 11 005 357 522. ANZ’s colour blue is a trade mark of ANZ. Item No. 76862 10.2010 W206943

september 2012 206943_A-Z REVIEW PRESS AD - WOMEN'S MAGAZINE_76862.indd 1

profilemagazine 7/10/10 11:24 AM


publisher’s note


pring is an exciting time of the year – not only does it herald the start of warmer weather, but September is a month of celebration. Fathers are acknowledged, the exciting Spring Racing Carnival commences and here on the Sunshine Coast, we celebrate outstanding women in the Sunshine Coast Business Network Women’s annual awards. Along with our special feature showcasing finalists in the awards, this issue is dedicated to successful women in their fields of business – whether it be heading up the Sunshine Coast Women’s Lifestyle Expo, starring in Cirque Du Soleil productions around the world or promoting the employment of workers with disabilities, our profile stories this month are diverse and inspiring. None more so than that of our cover girl, Terri Irwin. We know Terri as wife to the late enigmatic Steve Irwin and head of Australia Zoo. What we don’t know is how this super-successful, fit, entrepreneurial and powerful woman does it all while raising two amazing children. Angela Bueti shares the low-down on Terri’s daily life and even gets Terri to admit her embarrassing habit! This month is also a special month for me. Like nature around me, I too am in full bloom. Yes, I am excited to announce that [at time of print] I am almost 20 weeks’ pregnant, due at the end of January next year. Those close to me know this is extra special as it hasn’t been an easy ride to this point. This September marks the last year that my husband can’t claim presents for Father’s Day, and it is the last time I see the new season arrive without my own family to experience it with. And although I know 2013 will change my life entirely, I look forward to it with anticipation and a light heart as I too know that I can continue to be a successful woman in business and have a family. I just might need to take a few weeks (or months) off in the process! So this issue is dedicated to all the dads out there who support those amazing women in business as they find success in both their professional and personal lives, and the women who inspire us (including me) on a daily basis. I look forward to joining the club.

Need a little help? Looking for quality design, print, editing or copywriting?

Call our experienced team for a competitive quote on 5451 0669. We love it! visit us on



follow us on

P.S. Congratulations to our valued client BOQ Maroochydore for reaching their five-year milestone in business last month, and a massive bon voyage to our gorgeous and talented creative director, Kara de Schot, who will be leaving us at the end of this month to go on maternity leave. Kara and her husband, Paul, are expecting their first child (a baby boy) in October.

Complete It Support Network DeSIgN & INStallatIoN • Onsite / Remote Technical Support • Tier 1 Hardware Supplier • Certified Technicians • Server / Desktop / Workstations • Service Level Agreements • Managed Services • 24-Hour Monitoring

Hardware, Software and Support tailored to your individual BuSineSS needS Medical





“secure access has provided pJt accountants & Business advisors with exceptional service through our association which has enabled our company to grow our business and plan for the future.” wayNe patteN DIreCtor, pJt aCCouNtaNtS & BuSINeSS aDvISorS



• Disaster Recovery |

seRvice industRies

“secure access has provided and continues to provide great support and advice when it comes to all of our it related problems and enquiries. Whenever we have a problem or a question we get quick and informative responses.” prISCIlla JoNeS CommoNwealth reSpIte aND CarelINk CeNtreS

07 54437766 web:


september 2012




managing director / publisher Genine Howard

publisher Hamish Rose

editor-in-chief Alli Grant

editorial assistant Ingrid Nelson

sub editor Phyl Grant

creative director Kara de Schot

graphic designer Johanna Jensen

sales manager Belinda Brill

account manager Maree McGrath

saucy rose models at the august Fashionista Friday event

feature writers Nikkii Joyce, Angela Bueti, Jaclyn Paul (intern)

6 september rhythm of life


The Rhythms of Life exhibition, held at Studio 4 Gallery, Marcoola, will showcase the work of Pamela Eldridge and feature natural stones moving together in timeless rhythms of where we live. On from September 6. Phone 5457 0298 or visit

Calli Burnett, Alicia Aberley, Ben Connolly

email or call / fax or 5451 0669 / 5475 4405

drop in Beach on Sixth, 104 / 65 Sixth Ave, Maroochydore

14 and 15 september women’s lifestyle expo


The fourth Sunshine Coast Women’s Lifestyle Expo is set to be the biggest yet! Held Friday 14 and Saturday 15 September at the Lake Kawana Community Centre, the Expo will feature 100 exhibits, more than 20 workshops, an art show and sale along with a pamper room. And best yet, it’s all free!


PO Box 1065, Cotton Tree, QLD 4558

22 september celebration The tiny town of Kenilworth will come alive at the annual Kenilworth Celebrates on September 22. With a program featuring street entertainment, markets, art exhibitions, workshops and live poetry, there really is something for everyone.

5451 0669,

distribution 15,000 free copies are street delivered to high traffic areas such as high-end cafes, fashion boutiques, hairdressers and professional offices across the Sunshine Coast, monthly, and online along with an eMAG sent to 6000 inboxes monthly

subscriptions, $65 +gst (12 issues)

accounts Katherine Allan –

28 september fashionista fridays Always on the last Friday of each month, Fashionista Fridays are proving to be the hottest event on the Sunshine Coast. Proudly supported by partners Profile Magazine and My Weekly Preview, each event features a fabulous fashion parade, sensational three-course meal and drink on arrival for only $55.

next month … bowls for a cause The PJT annual Charity Bowls Day is being held on Friday 26 October at the Mooloolaba Bowls Club. Teams of four are available at $250 per team, which includes entry, bowls, finger food, drinks and 10 tickets in the raffle draws with proceeds going to the Wishlist Foundation.

Profile Magazine is a free publication (subscriptions available) published 12 times a year by Profile Magazine Publishing Group Pty Ltd. All rights are reserved and the contents are copyright and may not be reproduced without the written consent of The Publisher, Profile Magazine Publishing Group Pty Ltd (“The Publisher”), their related companies and officers hereby disclaim, to the full extent permitted by law, all liability, damages, costs and expenses whatsoever arising from or in connection with copy information or other material in this magazine, any negligence of The Publisher, or any persons actions in reliance thereon. Any dispute or complaint regarding placed advertisements must be made within seven days of publication. Inclusion of any copy must not be taken as any endorsement by The Publisher. Views expressed by contributors are personal views and they are not necessarily endorsed by The Publisher.

Be my Guest!

Let me buy you a coffee! If you’ve been thinking of either buying or selling real estate lately and you just want to chat, join me for a relaxed coffee anytime. “Jodie reads people very well and treats her clients with understanding and consideration” JODIE MCDONELL Next Property Group M: 0409 762 309 P: 1300 400 777 E: 6


‘Dream to Downsize’

Mortgage stress or mortgage ease? Want to save money on your mortgage? Talk to Mortgage Choice. We’ve saved our refinancing customers on average $10,000 over 5 years.* Let us help ease your stress by seeing how much we can save you. Call us for a free appointment today. Average savings from 368 customers who decided to refinance from Aug 2011 - Jan 2012.


5476 9333

Australian Credit Licence 382869

september 2012



he says, she says

cheers to dad ll photography ben stone

It’s Father’s Day this month, the perfect time to tell our dads just how much we love and value them. The bond between a father and child is a very special one. make sure you spoil your dad on HIS big day and give him an extra tight cuddle for all the wonderful things he does. Todd and Sami from Hot91.1FM share their thoughts on what Father’s Day means to them.

he says


y dad used to say, “Being a father is a lot like shaving … no matter how well you shaved today, you’ve gotta get up and do it all again tomorrow”. Of course, it’s only now as a dad myself that I understand what the hell he is talking about. In fact, the weirdest thing is the older I get, the smarter he becomes! It’s just a tragedy that by the time a bloke realises his dad was right about stuff, that bloke usually has a son who thinks he’s wrong! I have the greatest memories of my old man, John, from my childhood. He was always there to take me and my best mate, Troy, to the beach or camping or to the footy. Dad used to take me to a special zoo every second weekend too. It only had one type of animal: horses, and all they did was run around and around while Dad drank beer. It was at “the zoo” that my Dad taught me that a red lemonade and a packet of barbeque Samboy chips tasted so much better when it was “our little secret!” He taught me a fair bit about finance as I grew into a teenager too. I’d ask if I could borrow a $50 and he’d say, “$40, geez whaddya need $30 for? Streuth $20, I’m not made of money son … here’s ya 10 bucks, now off ya trot!” Dad always had his cache of fully-armed “Dad’s jokes” that were by his own admission “pure comedy gold”. The phone would ring and the old man would say, “That’ll be the phone, Reg!” Funny once or twice right? By the 37,658th phone call it’s wearing thinner than Prince William’s noggin! These are just a couple of the cracking memories I have of my dad, and after we spent two weeks together in June crossing the Nullarbor, it’s a great time to reflect on what a bloody ripper of a bloke he is. Happy Dad’s Day me old mate. Now how bout that $50?



todd and sami

She says


ather’s Day will be extra special for me this year. Watching my husband spend time with our 18-month-old daughter makes me more gooey than the inside of a toasted marshmallow. It’s a whole new way to love someone when they have given you a baby. Okay, I did have a major part in making that baby as well but you get the drift! And watching my husband play or cradle our toddler simply melts me to my core. My mumsy raised us by herself so I think I am particularly obsessed with positive father-daughter relationships. Oh yes, and I am heavily pregnant so it could be all the baby hormones making me a tad emotional. There is also something so darn sexy about a man who is a good father. It’s the new black. Case in point of sexy dads? David Beckham, Hugh Jackman and Brad Pitt. Amen! While our little angel may spend the best part of most afternoons dressed in pink tutus and playing with tea sets with Mummy, she does have special times with Dad that I could never give her in a million years. Sam took her to her first Lions game this year. We spent the three weeks before the game teaching her how to roar like the king of the jungle! I have never enjoyed the football as much as I did that day as I sat there watching my tiny girl on on Sam’s huge lap with him looking like he was the proudest human being on the entire planet. Sam wrestles with her. He lets her get dirty. He feeds her ice-cream when he thinks I am not looking. Sam brings us both a bunch of f lowers home every Friday night. And each time my heart and soul just melt because I realise having a dad who is so wonderful is not something to be taken for granted. So Sam, Happy Father’s Day. You are truly an amazing dad. Here’s to all our fathers on the Coast on this special day.

september 2012



The BMW 520d M Sport Sedan. Innovation in its most beautiful form. Combined fuel consumption: 4.9l / 100km

Acceleration 0-100kms: 8.1 sec The BMW 5 Series M Sport Sedan range starts from $99,090 drive away* Test drive today at Coastline BMW, 770 Nicklin Way, Currimundi Phone 5491 9100. 10


*Drive away price on a BMW 520d M Sport Sedan, automatic transmission with no optional extras.

Coastline BMW

Sales Finance Service Parts & Accessories

The Ultimate Driving Machine

CoastlineLogo.indd 1

3/7/09 2:18:20 PM

Fashion is synonymous with luxury, and Coastline BMW is proud to present ‘Driving Style’ in support of our very own fashion industry. This month, we meet bridal gown designer Judy Copley, who is making a name for herself in the competitive bridal industry.

MEET JUDY profile: Have you always wanted to be a designer? judy: No, not always. Like a lot of girls, and indeed many designers, I wanted to be a ballet dancer. I studied dance in Darwin – we were the first students to bring dance examiners to the Territory. I studied the Cecchetti method under the direction of a lovely, strong French woman, Lillian Vita. She sent me off to Sydney to train and try to encourage me out of my shyness. I loved my years dancing. profile: What is the point of difference with your designs? judy: My designs are all handmade and one-ofa-kind. They are heavily embellished and I do all the designing and beading myself. I am known for my champagne gowns with their intricate weave of hand-dyed vintage laces, feathers and freshwater pearls. I will soon be expanding on this with limited editions as product demands grow. I like the idea of creating boutique collections in a niche market. I’m really excited about the future possibilities of my brand. Model, Taylor (left), from Faye Rolph Models ( wears Judy Copley ‘Versailles Palace’ gown. The garment is a limited edition gold satin hand-beaded couture gown, $POA. september 2012

profile: How would you describe your style? judy: My style is relaxed elegance, sometimes glamorous, often edgy. I feel my childhood in Darwin, with its fabulous, multicultural population, influenced my style greatly. I was surrounded by beautiful imported saris, batiks and silks from faraway places.

profile: What is the inspiration behind your work? judy: My previous collections have most definitely been influenced by my ballet years. Very feminine, figure hugging and floaty. My current collection of gold and silver could be said to have been inspired by the beautiful beadwork of the Indian saris. profile: Describe your current collection. judy: I have embraced metallic shades in my current collection, using lots of gold and silver in my designs. I have not worked with gold before so it has been fun and I’ve really enjoyed sourcing interesting things to embellish my gowns with. profile: What can we expect from your next collection? judy: My next collection will be fuller floaty gowns. Peaches and soft pastel shades, latte and champagne. profile: What are your future plans? judy: To expand my brand, enjoy my family and travel France and Italy. profile: Where can we purchase your creations? judy: My gowns are sold exclusively from my Golden Beach studio in Caloundra. Contact me on Facebook “Judy Copley Bridal” or email profilemagazine



words alli grant ll photography calli b photography

sue frost

They say that to find success you must first discover your inner joy – to do what makes you sublimely happy. The rest, they say, will follow. Sue Frost is certainly living her life’s purpose – to support and mentor women the Coast over. Alli Grant caught up with the head of the Sunshine Coast Women’s Lifestyle Expo to learn more about her journey.


ell, it taken me 37 odd years (some of them a little odder than others), but I have finally found my purpose in life. Happy days! After spending most of my working life focused on making big brands look good, today I work to make women feel good. I am finally doing something I absolutely love – inspiring, educating and entertaining real women just like me (with my friend and business partner Genine by my side). I feel satisfied. I feel motivated. I feel proud. Sure, I wish I had discovered this joy earlier in my career, but honestly, I think where I am is exactly where I am meant to be. Profound, no? I have a purpose and every day I live that purpose. Sue Frost is another woman living with purpose, and, like me, it also took Sue a few years to find her path. Today, Sue lives to support women and families, through initiatives like the Women’s Lifestyle Expo, an event started by Sue four years ago. Born and bred in New Zealand, Sue moved to Australia with her family in 1986 intending on staying “for two years”. She wasn’t career focused. She wasn’t motivated by wealth or success. She was content to “just be a mum”. (Incidentally, I gave Sue grief of using the word “just” in that sentence – being a mum is the most important job of all!). “I chose to be a mum. I loved it. I loved staying at home with my kids. I’m really creative and love craft – being a mum was just the best.” While she’s the mother of two beautiful daughters, Sue’s quick to tell me that being a grandmother is the greatest gift, and with three grandchildren who “melt her heart”, it’s easy to see that Sue’s focus is most definitely on her family. 12


I’m sure it’s this sense of family that led Sue to where she is today – at the helm the Women’s Lifestyle Expo, although her commitment to serving her community has been long evident. In 1992, the Frost family relocated from Brisbane to the Sunshine Coast, where Sue found herself working with a number of local community organisations, supporting locals with drug and alcohol addictions and new, young mothers. I ask Sue if she considers this the start of her “career”. “No, I didn’t really go back to work until the girls were young adults. I did a bit of real estate in Brisbane ... I guess I just fell into the community work here. It’s certainly my passion, my love. Mentoring women is the best – I love watching them grow and fulfil their life’s journey.” I wonder if bringing up two girls impacted Sue’s commitment to supporting young women. “Most probably,” she tells me. “But I have always had a heart for community and for women. Today one of my main goals is walking alongside the girls in our team – helping them to fulfil their dreams. I love putting everything I have into helping these amazing girls. It really is about the journey and not the destination.” Sue comes from a strong Christian faith and she tells me that her beliefs have certainly shaped who she is today. “Having such a strong belief and faith has really helped me,” Sue explains. “The idea for the Women’s Expo came about after a chat with the girls from church. We wanted to find a way to impact the community in a positive way, to help support women.

“I had this idea to get the community organisations together, but we were worried to have all the charities in the one room may come across as a little depressing ... so we decided to invite commercial businesses to be involved too.” I ask Sue if it was difficult to turn her dream into a reality. “When you start something new, you just do it ... you work your tail off and sometimes you turn around to see if anyone is following you. Then you capture women along the way. They want to share your vision and become a part of it. I didn’t have any great plans. I didn’t know what I wanted to create – I just did it and it happened.” In its first year, 400 people attended the Expo, with 40 stall holders. In its second year the event was free to attend, and some 4,000 people did just that, making the most of the 100 exhibitors. Last year a staggering 8,000 locals visited the Women’s Lifestyle Expo over two days. Sue tells me that while they have high hopes for this year’s event, they have decided to simplify things a little – focus on what has worked well in the past and keep it clean. “We already have 100 exhibitors signed up for this year, plus we will have the art room, the workshops and the pamper room ... I’m really excited about this year’s Expo.”

I guess I have learnt what I’m capable of. I certainly didn’t realise what I could achieve. But I have always had this heart for women – it all started with that passion.” Sue goes on to explain why she thinks the event has become such a success. “The difference is that we serve. We look after our exhibitors. We don’t even let them carry their own stuff – we have a bunch of volunteers ready to help.” While she is incredibly proud of the Expo and the positive impact it has not just on the community at large but on women the Coast over, Sue’s eyes light up when she tells me about the two newest initiatives run by her committed team. “First there’s Family Connect ... it’s a great program for families who are new on the Coast ... we will be holding events every month at Brightwater. “And I am so excited about the Inspire program – mentoring women is so important to me. I just live for it. We want to do so many more community projects, to support where we can.” Ironically, Sue hasn’t always oozed self confidence, and despite her achievements, she is still incredibly modest. “I certainly had a lot of self-doubt and self-confidence issues. I didn’t understand my worth,” she explains. “In the beginning I was really, really uncomfortable. It was just not my thing. I have certainly learnt a lot over the last four years. I believe in learning from others as I know I don’t have all the answers. Success comes from calling on others to help you, to teach you. And you can’t do it without a team – but you have to invest and give back to your team too.” I push Sue to look back on the last four years with pride and to acknowledge her own success ... eventually she gives into my pleas. “I guess I have learnt what I’m capable of. I certainly didn’t realise what I could achieve. But I have always had this heart for women – it all started with that passion.” And that passion has contributed to several award wins for Sue including the 2012 What Working Women Want Women in Management Awards (Sunshine Coast winner) and finalist (winners were announced August 24 after print) in the Sunshine Coast Business Women’s Network Awards. Sue Frost lives to serve – her church, her community and her family. I am sure women the Coast over are grateful for her big heart and earnest support – she’s a modest mentor indeed. The Women’s Lifestyle Expo will run from September 14 to 15. Visit for more information. september 2012




words nikkii joyce ll photography calli b photography

Some people simply live to serve, stepping up to take on challenges few would dare to tackle. Local Carmel Crouch is such a woman, devoting her life to supporting those in need, with particular focus on disability services, as Nikkii Joyce discovered. carmel crouch


armel Crouch hates the beach. She despises the salt of the ocean on her skin and loathes the sand. Still, the formidable lady sitting before me concedes “maybe”, if the grass stretched all the way down to the water, she would consider going in. So why did Carmel decide to call the Sunshine Coast home, I wonder? “I love the colour and the light here. How do you wake up in the morning and not want to get out of bed on days like this?” she says looking out of her stylish but modest Wises Road office to a typically picture-perfect Coast morning. Almost as an after-thought Carmel adds, “I’m a cancer survivor, it probably has a great deal to do with why I love waking up every day”. And there it is – a quintessential Carmel quote. Only a no-nonsense, determined woman like Carmel could consider cancer an after-thought. Funny where life takes us, isn’t it? Carmel started her career at a Coles supermarket register, taking a brief break to “become a housewife” before getting itchy feet and accepting a management role at the hugely popular franchise Tom the Cheap Grocer. Four years later, Carmel and her police officer husband bought a sheep and wheat farm in Central West New South Wales. “Farming – it’s just another business at the end of the day. It’s just another product. It’s got people in it, things you grow and you deal with bank managers and you purchase things,” she explains. Life was good, but something was missing, a child, and the couple began looking into adoption. That Murphy is a busy man – just three months after filing the necessary paperwork, Carmel fell pregnant. The couple proceeded with their adoption plans and when son Luke was 18 months old, Carmel saw a newspaper story featuring the then minister for child welfare urging people to give homes to 32 children who had become wards of the state. “I rang up my caseworker on the Monday and said, ‘Are any of those mine?’ “She said, ‘Come down, there are probably two or three babies you would like to have a look at’, and I recall saying, ‘I’m not picking puppies here, just the one you’ve chosen that looks right for me is fabulous’.”



Matthew had been born 12 weeks premature and as a result suffered sight and hearing difficulties. Carmel’s son was to be helped by a great man, Matthew’s ophthalmologist, the bristly and larger-than-life Fred Hollows. Carmel is emphatic in her praise of his work and dedication to patients like her son, but there were plenty of heated encounters. “I’m sure he remembered me as the woman who wouldn’t let him get away with any of the crap nobody else pulled him up on,” she laughs. In 1985, the expanded family of five, with the addition of daughter Stephanie, moved to the Sunshine Coast after purchasing a food distribution business. For 22 years, Carmel stood at its helm, first as owner and then as general manager when it was sold and became the Sunshine Coast-based food distribution company Bidvest. A few years later, the loss of her brother to pancreatic cancer awakened Carmel’s own intuition – she had a health crisis approaching. The prognosis was kidney cancer and doctors gave Carmel five years to live. Suffice to say, she proved them wrong. “I remember asking (looking to the ceiling) if I could stay until my daughter got older, married and was able to take care of herself. She got married two years ago and I thought, ‘God I know I asked for this but can I stay a bit longer please?’ So I’m still here.” After a short time operating a business brokerage, Carmel took on a role at STEPS Group Australia – she’s been on their board for 27 years and is clearly passionate about working in the disability sector. With the state government recently pulling its training funding and the federal government appearing to follow suit, STEPS’ future is under question. “If everybody in business embraced having people with a disability in their workplace then the majority of disability organisations wouldn’t have gone to tender. Locally, we’ve had amazing support from a lot of the same employers for a long period of time – it’s about getting to the wider community.” “I’m only ever motivated to get out of bed so I can do something I enjoy that gives me the reward I need in helping the people to do the best job they can do. People have problems all the time. There’s a challenge in everybody’s life every day it’s just a matter of how big it is and how it can be solved,” Carmel adds, clearly committed to stepping up to support those in need.


philippa hayball

words nikkii joyce ll photography calli b photography

The age-old quest for the delicate work-life balance is more challenging and sought-after than ever before. Sunshine Coast pilates extraordinaire Philippa Hayball reveals that everyday people are returning to their core values in pursuit of achieving perfect harmony. 16



Women put so much pressure on themselves to perform – it feels like failure when they don’t. It’s very hard to deal with.”


y very first impression of Philippa Hayball is that she is short – in fact she is smaller than her eight-month-old son’s stroller. It’s hard not to notice. She is tackling a flight of stairs down to the ground floor of her pilates studio in what seems like a single bound. Phillipa tells me she has turned the big 40. Impossible! The woman before me is barefaced yet still flawlessly serene. And despite the relaxed loosefitting shirt and black leggings, she is obviously in incredible shape. Like 20-something shape. Philippa’s yearning for a baby reached its peak two years ago. Despite having no long-term partner, this Sunshine Coast go-getter elected to seek an anonymous donor, a personal decision she said was incredibly empowering. Luckily, on the first attempt the former Cirque du Soleil superstar discovered she was pregnant. “I just was like ‘I welcome this child, I welcome this child’. So that negativity of worrying wasn’t going to affect me. Women put so much pressure on themselves to perform – it feels like failure when they don’t. It’s very hard to deal with.” Born in Sydney, Philippa moved to Toronto, Canada, at age 15 to study at the National School of Ballet. Two years later, the classically-trained ballet dancer won a role in the Canadian tour of Phantom of the Opera. Lead roles with a variety of companies followed for some years until she was spotted at a ballet class by a scout from a little theatre company specialising in artistic surrealism performances called Cirque du Soleil. So impressed was the scout that she actually chased Philippa down the street to beg her to audition. Her contract with Phantom prevented her from pursuing it at the time, but one year later Philippa contacted the scout and became one of 100 invited to audition for Cirque du Soleil in Toronto. Her first show as one of the legendary lizards of Mystere was in Las Vegas on New Year’s Eve 1999. Such was her commitment to the character, Philippa spent a great deal of time studying the movements and intricacies of her namesake.

“I don’t really want to remember that first show because it took me the first year to really develop the character to a level that I felt was really going to be fantastic – I wanted to be memorable.” And there were plenty of memories from her character’s audience interactions. Like crawling across Prince of Pop Michael Jackson’s lap, an impromptu interaction with Academy Award winner Robin Williams, and a close encounter with the “impossibly” good looking The West Wing actor Rob Lowe. Three years later she went on to tour Japan, Korea, Spain, Portugal and finally Australia in the role of ‘Target’ in another Cirque production Quidam. On a rare day off in what is typically a 500-plus show year, Philippa and some of her fellow employees came to the Sunshine Coast. Shortly after, Philippa left the tour, bought a small business and set up home on the Coast. Quick to capitalise on the region’s newest resident, the Sunshine Coast Performing Arts Group invited Philippa to teach acrobatics, which ultimately led her to Nambour’s Oxygen Pilates. It’s 16 years since Philippa discovered the benefits of pilates after she tore a ligament in her ankle during a show, she’s clearly fit and flexible. Before I know it, Philippa is hanging by her feet from an aerial hoop directly beside me. Little Joshua giggles transfixed. I’m stupefied and praying she isn’t going to ask me to give it a try. In a split second she’s on the opposite side, demonstrating the pilates body blades which look like a Rolf Harris wobble-board crossed with a water-ski. “I think the men in particular are more surprised at how hard it is. They’ll be shaking or sweating and looking around thinking ‘Is it this tough for everybody?’.” Phillipa admits to finding the work-play balance quite difficult but says Joshua is teaching her that the little things in life are the most important. “My little guy and I often go for a walk around the block together, looking at the flowers and just having a little chat. Would I have done that before, if I was a younger mother? I’m not so sure,” Philippa says, finally, heading off for some weekend equilibrium.

Designed by

The Network that gives back...

“... where you mean more than just your business card” Natalie McIvor Director

Mooloolaba goddesses@brunch - Wednesday 12th September 2012 Speaker: Nerida Weaver - “Leverage Your Business for Faster Growth and Profits” Venue: 4th Floor Restaurant, Mooloolaba Time: 11.45am-2.30pm. Tickets $49.50 pp $38.50 members RSVP 10/9/12

Coolum goddesses@brunch - Thursday 20th September 2012 Speakers: Alli & Genine - Profile Magazine and “Issues? What Issues?” Venue: Coolum Surf Club Time: 10am-1pm. Tickets $49.50 pp $38.50 members RSVP 17/9/12

Cooroy goddesses@brunch - Tuesday 25th September 2012 Speaker: Sandy Forster

Tel: 0402 462 804 Proudly Sponsored by

Venue: Cooroy Hotel Time: 11.45am-2.30pm. Tickets $49.50 pp $38.50 members RSVP 22/9/12

Seats are limited! Book online TODAY at september 2012



lads at lunch





“I have observed that women manage differently to men. They have more empathy.� calvin kong



1. mark james 2. calvin kong 3. wayne patten 4. joe crouch 5. edward gainer 6. black angus rump with thick chips



lads at lunch


words ingrid nelson ll photography alicia aberley ll sponsored by boq maroochydore and wealthways ll venue yabbi’s on the esplanade

Men versus women … who makes the better boss? It is one question sure to strike up a lively conversation among both genders! Ingrid Nelson caught up with our lunching lads at Yabbi’s on the Esplanade at Cotton Tree recently to discover their thoughts on the age-old topic. The conversation was anything but dull!


here is no doubt about it, women have come a long way in the workforce over the past two or three decades. In fact, it is hard to believe it was only 30 years ago that female bank staff were expected to resign when they discovered they were pregnant – crazy right? Fast forward to 2012 and the CEO of one of Australia’s biggest banks is female – enough said. But regardless of how far we have come, there will always be the contentious issue of “male versus female bosses” in the workforce and which gender reigns supreme when it comes to managerial and leadership roles. The Profile team is lucky to be headed by a strong and inspirational female role model who is flexible with working hours and understands the rigours of kid wrangling while trying to juggle a successful career – thank goodness! That’s not to say, of course, that our male counterparts are any less empathetic. In fact, some studies show that many females prefer a male boss! I recently caught up with a bunch of lively lads over a delicious lunch at Yabbi’s at Cotton Tree to discuss their thoughts on this controversial topic. Let’s just say our conversation was colourful, as you can imagine. Co-hosting our lunch was the charming Laurie Clarke, co-owner / manager of BOQ Maroochydore. Joining us was Wayne Patten of PJT Accountants & Business Advisors, Calvin Kong, director of Pacific Law, Edward Gainer of Sunshine Coast Regional Council, Jo Crouch, business banking manager at BOQ Maroochydore, Mark James, director at Hannan Logistics, and last but not least, balancing the male / female ratio a little, the gorgeous Belinda Brill, sales manager extraordinaire at Profile Magazine. profile: Guys, I am going to cut straight to the chase and ask about what have been your experiences with female bosses? edward: I have had great bosses and awful bosses and the difference between both is definitely about personality type and not gender. I think not as many women have had the opportunity to be bosses but there is certainly a fairly balanced mix september 2012

between the good and the bad. At the military college in Duntroon, I was doing leadership training alongside wonderfully capable women chosen for their ability and innate leadership and I would say any one of them were as capable as me. calvin: I have not had female bosses as such, but I have worked in firms that have had female partners. Things have certainly changed over the years but my recollection was that female bosses had something to prove at the time and it showed in the way they managed their staff because the firms were very male-dominated. I am surmising here, but maybe they felt they had to be a certain type. But I have observed women manage differently to men. They have more empathy. wayne: Out of the six of us around the table it is interesting that those of us who have had female bosses are in the minority and maybe that says something. It’s not about women not having the capability but it’s about them choosing not to go down that path I think. calvin: Family considerations definitely come into it because women are mothers and that becomes part of the equation in terms of balancing a highprofile career and the maternal pull of having a family. profile: Is it fair to say women bosses are in the minority, particularly in senior roles? wayne: I think it depends on the industry you are in. There are a lot of female accountants on the Sunny Coast at the moment. I have been in the minority as a male. When you look back 15 years ago there were probably two females in an office of 25 and now there are probably two or three males. Male domination is reducing in other businesses too. joe: That’s a positive change. I have worked under a CEO who made a mandate that there would be a certain number of female managers in the organisation by a certain date. Are we doing the complete opposite and promoting someone because they are female? Anyone who is promoted should be there because of what they are capable of or what they have achieved.

Whether you are male or female has no bearing. It should be based on merit. wayne: I think quotas are crap and I think a lot of women who get promoted in those environments don’t want to wear it because it seems their appointment is tokenism rather than because they have earned it. mark: The days of having one person at home are behind us, unfortunately. We have a fair few women who have come back to work fairly quickly after having children due to necessity. If you want to get ahead you both need to be earning a wage. I think that will drive leadership among women over time. belinda: I did four years at home with children and then I was like, ‘Let me out of here!’. The brain needed stimulation and I needed interaction. wayne: I would say it’s based more on profession. Within professional services women have had better opportunities. They have attracted the best and brightest of women who have proven they are as good as men. As an industry, accounting and legal firms have the most open access to women in senior positions. Lots of fairly junior women can climb very quickly within the hierarchy. laurie: When I started in the banking industry I was 17 years old. I remember if a woman got pregnant they had to resign. There are many more females in senior roles in banking now, one is even a CEO in the banking sector. profile: As males, do you tend to approach a female boss differently to a male boss? joe: I think it’s more fraught with danger, whether it’s a female boss or female employee. It’s far easier to talk about performance with a man without it becoming a gender issue. edward: The fact we find it hard to talk about is proof that it is still an issue. I speak to everyone the same, it’s just that certain people find it more offensive than others! profile: Be honest, would you prefer a male or female boss? calvin: I know there are a lot of females who prefer profilemagazine


lads at lunch

“The fact we find it hard to talk about is proof that it is still an issue.” Edward Gainer

belinda, wayne, joe, edward, mark, calvin, laurie and ingrid

a male manager to a female manager. As a male I have no preference. belinda: I am inspired and driven by a strong and professional female boss. It gives me something to aspire to. edward: I want a good manager. I want a manager who is capable and objective and really it’s about everyone contributing to the best of their ability. It absolutely can’t make any difference as to what gender you are. That is why women in the workforce should be in every single role. Women tend to have different personalities and are probably more suited to some management roles than males and vice versa. wayne: Female managers who have come from a rural background will be a different to a city manager. I don’t think it comes down to gender. I have had just as many male bosses as I have females and I have had good and bad either way. calvin: I do notice there are some females who prefer coming to me with any issues because I just knock it on the head and we can all go forward. But I think, basically, it comes down to experience and their personality types. mark: There are some male-dominated and female-dominated cultures in different organisations. Successful organisations have broken down those barriers and taken the gender out of the equation. profile: Is there still such a thing as a “boys’ club” in the higher echelons of an organisation? belinda: I worked at a newspaper where it was a definite boys club culture. My boss was male and if you were a bloke you would be invited to lunch and if you were female you weren’t. I actually went on a couple of the lunches as I was treated like one of the boys. You just have to cop it and muck in. I didn’t mind but I could see some females getting offended. joe: I think it’s up to the managers to put together the right team. We had three gentlemen who ran the department in one of the banks I worked for previously and they were big on the boys’ club. Those guys were high pressure – work, work, work. We had an operations manager who was a lady and she was like a mum, it worked well. 20


edward: As a manager, I have to get the balance right. I think people need to get over the discussion of gender, it’s about having the right people doing the right jobs. profile: Let’s talk money and the so-called glass ceiling. Are male managers earning more than their female counterparts? mark: I don’t believe it exists. Women take a break for eight to 10 years to raise their families and during that time men have a better chance of climbing further up the corporate ladder and hence they end up earning more. There is no big surprise there, it’s based more on experience. wayne: Nowadays employers have to hire on skill level. It’s so hard for businesses at the moment to make a dollar, they are not going to pay someone a higher wage because they are male or female. I pay just as much for a female manager as I do a male. profile: Okay finally, be honest lads, are you distracted by an attractive female boss? edward: I don’t think that’s gender specific! laurie: Yes! I am happy to go on record and say I have had sex with my business partner [don’t be alarmed, Laurie’s business partner is his beautiful wife and co-owner of BOQ Maroochydore, Debbie Battaglini-Clarke]. calvin: I think sometimes a boss uses their attractiveness to suit themselves to get what they want out of people, regardless of gender. edward: That is a cynical point of view! So there you have it. As we concluded our lunch, we came to the unanimous decision that fortunately in this day and age, the gender gap in management is rapidly shrinking, with just as many strong females stepping up to take on managerial and leadership roles, particularly in senior positions. We also agreed that in management, it is not gender that is important but rather experience, personality type and the ability to successfully lead and inspire a team. So here’s to the pioneering women before us who paved the way for women in the workforce making their mark in the top jobs today. Cheers!

YABBI’S ON THE ESPLANADE, COTTON TREE My first impression of Yabbi’s on the Esplanade is the casual and relaxed ambience. Nestled amid the bustling strip of cafes and shops on the Esplanade at glorious Cotton Tree, the restaurant offers the choice of intimate indoor dining or alfresco dining so you can soak up the sights, sounds and sea breezes of the nearby Maroochy River and beach. The menu at Yabbi’s on the Esplanade has been created to showcase unique seafood in a modern Australian dining experience. They offer a wide range of cuisine with a taste of international flavour and a dash of Sunshine Coast style. The staff were friendly, experienced and attentive, but not intrusive. Yabbi’s signature barramundi chowder with avocado cream was a popular entree choice on the day of our visit, with everyone at our table ordering the delightful and flavoursome dish to kick off their lunch. Spoilt for choice with the main meal options, it was a hard decision between the creamy seafood grill risotto, red onion marmalade and hazelnut pesto, or the Mediterranean vegetable stack with grilled chicken tenders. However, I couldn’t go past the grilled perch fillet, green salad and house tartare. The fish was melt-in-your-mouth delicious and cooked to perfection. The 250g Black Angus rump, with thick golden chips and cabernet jus, was another popular choice among the lunching lads and received rave reviews. The lunch menu also includes a glass of house wine or a soft drink included in the set price. Shop 2 ‘The Dunes’ the Esplanade Cotton Tree 5443 6650

the holster® 2011 shoe collection is  now on sale! Come into our newly  renovated Noosaville boutique and  grab an amazing deal on last  season’s collection.

50% off

While you are there, be sure  to check out our 2012  ‘Make Every Day a Holiday’  collection. Those in the know  are calling it our best range yet.

last season’s styles

Weekday Sales Mon - Fri 8.30am - 5pm Now open Saturdays! 9am-1pm from September 29th september 2012

Unit 6, 55 Gateway Drive, Noosaville.  Just down past the new Bunnings.  07 5449 0232. Plentiful parking profilemagazine


cover story

My favourite hat is as a parent. I am blessed to be able to spend my days with my children. Every day is delightful.�

terri irwin photographed at Australia Zoo. Hair and makeup by April Harvie, photography by Calli B Photography. Terri wears her own gown



cover story

words angela bueti ll photos calli b photography ll hair and makeup april harvie

Terri Irwin, the global face of animal conservation and proud Sunshine Coaster, chats with Angela Bueti about her kids, growing up in the States and her business role models. She even divulges an embarrassing habit.


am ashamed to say when I first moved to the Sunshine Coast 12 years ago I had no idea who my Canadian cousins gushed about when they lauded Steve Irwin, the Crocodile Hunter. Apparently I had moved into his famed patch of turf and was the envy of them all. I was none the wiser. I continued to live in ignorant bliss for a few more years until it slowly dawned on me. The huge yellow billboards plastered with Steve’s cheeky, smiling mug inviting us to visit Australia Zoo was the face of the most well-respected (if not a little crazy) animal conservationist on this planet. Maybe I should check out this zoo? Clearly, I had missed something. And today, here I am at Australia Zoo interviewing Terri Irwin, Steve’s equally internationally-famed animal conservationist wife. It’s an honour to be here. Not because she is famous (although my eldest son thinks that’s pretty cool) but because in the year’s past, I have wised up. I have come to understand the significance of what the Irwin family has achieved for animal conservation, not only in Australia, but around the globe. And they have a pretty cool zoo just down the road too. As I sit in the bowels of Australia Zoo’s boardroom, I crane my neck to count the wall-to-wall awards. I lose count at 50-something and I haven’t even started. Soon they will be hanging from the ceiling. It’s testament to the far-reaching impact of their work, as well as their generous support of numerous local and international charities. As Terri tells me later, the awards are a by-product of focusing on the business at hand, but are nonetheless significant in propelling a business into the public eye. Terri, Bindi and Robert bound into the boardroom, all smiles with adrenalin racing after having just finished a croc show in the Croc-a-seum. “Monty was on fire,” beams Bindi. Robert looks equally chuffed.

september 2012

Terri approaches me with the steely gaze of one of her beloved crocs and a grin just as wide. As you would expect from a woman who wrestles crocodiles for a living, a bone-crushing handshake ensues. Thankfully, she refrains from pinning me to the floor and maneuvering me into a death roll, and we sit to chat. Where do you begin with someone as iconic as Terri Irwin? There has been so much press about the Irwins it’s hard to sort fact from fiction. Terri jokes that she once picked up a magazine only to read that she had a boyfriend, which was news to her! Questions of boyfriends aside, I begin with one my eldest son wants answered. How hard is it to catch a croc? (The younger son wants to know how to make ginger beer, but I explain to him that we don’t have much time and I might have to leave that question for another day.) Terri is as pleased as punch to be asked about crocs. It’s what gets her excited. An elaborate and intricate explanation follows about how crocs stop their blood flow, the nuances of land and water traps, and the noose-tying technique around the top jaw. It shows a depth of understanding only a seasoned croc catcher would have. It’s not surprising given she learned her craft from the master himself, Steve, who developed the technique in the ‘80s which is used by conservationists all over the world today. “Doing croc work is quite technical. It can take 48 hours to two years to catch a croc. It’s a wonderful process,” Terri says. Although based just outside of the quaint township of Beerwah, Australia Zoo truly is a global brand. The Irwin’s business interests help to fund various national and international conservation projects, successfully helping to protect many species throughout the world, including crocodiles, tigers, wombats, elephants, turtles, Tasmanian Devils and cheetahs. With Terri and the children travelling about half of the year, life is always full of surprises and adventure. And it’s just the way they like it.

By 25 she had paid off her first home. It’s evident that she was driven and passionate back then.’

Terri is an astute businesswoman who puts family first. She loves nothing more than being able to spend her days with her children … sometimes catching crocodiles!



cover story

In my 14 years with Steve, I learnt so much about business. He was a remarkable businessperson … He worked on gut instinct.”

TERRI’S TALK A vivid childhood memory is ... when I was about seven years old my dad explained to me that no matter how much I loved my room I wouldn’t want to only live in my room. Wildlife feels the same. It is sad to keep an animal in a cage. To me business is ... social entrepreneurship. Being successful and giving something back. I relax by ... hiking. My favourite drink is ... freshly squeezed orange juice. I am most happy when ... I’m with Bindi and Robert. My first album was ... Pink Floyd, Dark Side of the Moon. I love the smell of ... freshly cut grass. My blood boils when I see ... the consumptive use of wildlife. It’s a bit embarrassing, but I love ... licking my plate. My secret skill is ... finding a remedy for any illness.

“It’s difficult to iron out a whole year, but we don’t need to have everything planned down to a gnat’s eyebrow. We just let it go and see what comes up. It’s more fun that way. It’s like lucid dreaming, it’s freeing, and you feel like you can fly!” says Terri excitedly. Heading up Australia Zoo’s International Crocodile Rescue Program, the family could be called away to a croc rescue anywhere in the world at any time. Australia Zoo has conducted rescues from Sri Lanka, through South East Asia, the South Pacific Islands and even Mexico. The day before we meet for the interview, Terri, Bindi and Robert have had a full day of back-to-back activities; in-house filming for Bindi’s new TV show, school work, appearing in the croc show, running through scripts, proofing Bindi’s next book, working on illustrations for Robert’s first book, organising items for the Great Garage Sale, and planning a crocodile research trip. Most people would be exhausted but Terri is positively beaming. “My day starts at 6:30am and finishes at 10:00pm. It’s never, oh my goodness I’m tired, it’s so energising.” Wearing so many different hats, I ask Terri which one she enjoys wearing the most. Without hesitation she replies, “My favourite hat is as a parent. The kids and I live, work, play and do school together. Australia Zoo started out as a team effort and that’s the way it continues to be. I am blessed to be able to spend my days with my children. Every day is delightful.” It’s the type of working arrangement many of us dream of – to not only have our children close by while working, but to actually have them actively involved in our work is on another level altogether. “We make all decisions as a family. We talk about opportunities and decide what’s best for us.” Terri not only rules her lair with the protectiveness of a mother tiger, but she also employs a sharp business acumen, ensuring that they can continue to fund their important animal conservation work. As with many self-made business people, Terri says her business flair was evident as a child while growing up in Eugene, Oregon, USA. “Even at five years of age I had that entrepreneurial passion. I had a lemonade stand on my street. Then I realised I could get the kids on the next street to sell it and I could take some of the profit. I didn’t know it back then but I was franchising.” Terri credits her parents, particularly her father, with instilling in her a strong work ethic. “My dad was honest and ethical. He taught me to believe in myself and to work hard.” Her father drove heavy-haul trucks in the family business and would bring home injured wildlife for Terri to nurse. At the age of 10, Terri had saved enough money ($400) to buy herself a horse, which she named Princess, and spent many a happy summer exploring the Eagle Cap wilderness area in North-east Oregon on horseback. And while most teenagers would be content to spend their days hanging out with friends and going to the movies, a young Terri had grander plans. She enrolled herself in business school at age 12. Terri started running the family business in her

20’s while she also worked part-time at an emergency veterinary hospital and operated a wildlife rehabilitation organisation called Cougar Country. By 25 she had paid off her first home. It’s evident that she was driven and passionate even back then. “I believe that you should take what you love and follow through. Sadly, I think many kids are lost and don’t know what path to take.” Her passion for wildlife and astute business acumen combine to make a powerful force that has assisted her in achieving great things in business and in wildlife conservation. “I think business is about social entrepreneurship. Australia Zoo is successful because we give back. We help make this planet a better place. “In my 14 years with Steve I learnt so much about business. He was a remarkable businessperson. He was brilliant at motivating people and his foresight was second-to-none. He worked on gut instinct.” Terri rattles off a raft of business icons she admires, such as famed Virgin boss Sir Richard Branson, our very own Aussie Dick Smith, and American business guru Sean Roach, to name a few. “I learn so much from looking to these people and checking out their game plan. I get a wealth of ideas.” From one mum to another, I’m keen to talk kids and ask Terri what she thinks is the most important thing a mum can do for her children. “Oh without question it’s just to love them,” she gushes. “The meaning of life is unconditional love. It’s about loving our kids no matter what. This gives them the springboard to do anything they want in life. We need to reassure our kids that we love them unconditionally. I think it’s hard to find that in some parents.” It’s this approach to seeing the value and wonder in all human beings and animals that guides Terri’s every waking moment. She confides that Muhammad Ali’s daughter, Khalia, once described Steve as the Gandhi of animals as he loved them all equally, regardless of species. “It’s about loving crocodiles as much as koalas. You never speak ill of an animal because of the way it looks or because of its perceived hierarchy in the animal kingdom.” These ideals stem from a strong Christian faith but also from a deep spirituality which guides and influences Terri’s approach to life. “I was raised a Christian. Many religions are open-minded and each has their own rules. I see Buddhism as a ‘Clayton’s’ religion where it is more a lifestyle choice, but it is very much complementary to Christianity. Buddhism is about love and the betterment of oneself and each other. It’s not crammed down people’s throats.” The media has had a field day with the Irwins in the past, but Terri is philosophical about her and the children living in the limelight. It’s a double-edged sword as the media can also be such a powerful ally in promoting their wildlife conservation message. “The media enables us to get the message out to a broader audience. There’s a reason why we do it. For us it’s about trying to make the world a better place. But we don’t read or watch everything. I surround myself with positive people and things.”

cover story

terri irwin and australia zoo lemurs

Unfortunately, Terri’s desire to protect her children from negative press occasionally comes undone. When on a flight Terri flicked through a magazine to make sure there was nothing that Bindi shouldn’t read. Much to Terri’s horror, Bindi turned to the last page and found a story about a man who had threatened the Irwins – something Bindi had not known about. For someone who has seemingly achieved so much, Terri still has that fire in her belly and has many projects on the radar. When asked what her ultimate business and animal conservation goals are over the next five years Terri talks with unbounded enthusiasm and determination. “We are working towards the non-consumptive use of wildlife. You can’t turn all people into vegetarians but you can get them to stop eating our wildlife. I would like to see the world head that way. “Seventy per cent of overseas visitors come to Australia for a wildlife experience. Why are we eating our wildlife?” Terri is also deeply concerned about the overpopulation of our planet and says we need to be careful of not getting

september 2012

to a point in the world like China. And continuing the work protecting our endangered species will always be a work in progress. It’s her steely resolve and immense foresight to affect change on a global scale that makes Terri Irwin such a phenomenon. She cares deeply about every animal and person alike, and has the ability to conceive change on a grand scale. She is a Wildlife Warrior in the true sense of the term. And yet she is down-to-earth and grounded. She says she is a Sunshine Coaster at heart. “As Steve and I used to say, when you see the Glasshouse Mountains you know you’re home. They are so ancient and mythical. To watch the sun set on them is just awe-inspiring. Australia is the best place in the world, hands down.” Chatting with Terri was an experience that left me in total awe and admiration. I’m glad that I wised up all those years ago to who the Irwins are and what they do. And now I can have great pleasure in telling my Canadian cousins that I not only live in the same place as the Irwins, but that I have met them!

There’s a reason why we do it [media]. For us it’s about trying to make the world a better place. But we don’t read or watch everything. I surround myself with positive people and things.”



scbwn awards feature

We meet and profile the finalists of the 2012 SCBWN Awards … The Sunshine Coast Business Women’s Network was established in 1992 and has a growing membership of more than 350 professional and career focused women. Members come from all walks of life and types of business activity … from senior executives to business students, business owners to employees. Today, the network is recognised as the peak body representing professional and business women in the region. Each year the network recognises key women in the prestigious Sunshine Coast Business Woman of the Year Awards. The awards are a prominent event on the business calendar, with the evening showcasing the numerous achievements of these women from a diverse range of industries and the invaluable contribution they make to business and within the community. This year saw 30 of the Coast’s top business women announced as finalists across four categories. The gala event was held at The Events Centre, Caloundra, on Saturday August 25 where the winners were announced. Head to to see who the 2012 winners are! The major sponsors for this year’s awards include Garland Waddington Solicitors, Telstra Business, The Events Centre Caloundra, University of the Sunshine Coast and Sunshine Coast Grammar School.

LAST year’s SCBWN Business Woman of the Year Award WINNERS WERE:

kim mccosker owner, 4 ingredients enterprises OUTSTANDING BUSINESS WOMAN OF THE YEAR 2011

julie jacobson senior accountant and manager, holmans accounting and financial planning Young Business Woman of the Year 2011

carolyn thompson general manager, kadoe commercial coatings Professional Business Woman of the Year 2011

dena dillon managing director, piper digital marketing Corporate Business Woman of the Year 2011

vicki magic owner and editor, business matters magazine Micro / Small Business Woman of the Year 2011

jennifer forster owner, goal power training sports woman of the year 2011

september 2012



scbwn awards feature JAINEY BENNETT


FINALIST – CORPORATE BUSINESS WOMAN OF THE YEAR Jainey Bennett is the Managing Director of EZYFIT Health and Fitness Clubs. Her business career started in 1995 when she successfully launched the UK’s first entry level computer magazine, PC Advisor, which she on-sold after just 8 issues. Jainey then migrated to Australia and launched two further magazines, PC Authority and Pure Health, both of which were sold to larger publishing corporations. After various other business ventures, in 2011 she managed to fulfil her dream and purchased a struggling health club on the Sunshine Coast. In as little as 15 months, Jainey has rebranded and expanded the club, improved and increased its services such as opening a children’s dance academy and day spa, earning its title as the best health club on the Sunshine Coast. EZYFIT is unique in that not only does it offer all the usual health club facilities but it also offers the best group fitness experience in Queensland, if not Australia. In addition to investing a large sum into developing the best in light and sound experience, EZYFIT offers 68 classes per week.


FINALIST – CORPORATE BUSINESS WOMAN OF THE YEAR When Linda graduated from the University of the Sunshine Coast with a masters of business administration in 2009, she knew it was time to stop the long days and crazy commute to Brisbane for work, so decided to combine her nursing background and business management experience to meet a need in the community for home nursing care. She is passionate about the many opportunities she can make to healthcare, and is constantly looking for new business partners to design and deliver innovative solutions to healthcare problems. Linda is driven by the difference she and her staff make to people’s lives everyday. Her goal for Your Home Care is to be a highly-visible company known as the best care provider in Queensland, and one that not only enables customers and their families peace of mind and comfort while managing a health issue, but provides a significant impact on improving health care options to patients and their families.

Jainey’s motto is, ‘If you think you can, you can, if you think you can’t, you can’t. Either way you’re right.’ That clearly shows, as she’s not content to just sit back but is now working on franchising the EZTFIT brand as well as also launching her own fitness clothing label.

Your Home Care also provides services in the workplace to corporate clients who value employee wellness. Linda aims to provide a great employment option for nurses so they can achieve professional satisfaction while also being able to balance family and personal needs.

Phone 5493 5099

Phone 5456 1756



FINALIST – CORPORATE business WOMAN OF THE YEAR Sally Desch is the owner / director of both HRM Contracting & Consulting and Sunshine Coast Business Centre. She is also a wife and a mother to two children – Lachlan (eight months) and Gabby (two-and-a-half years). Sally set up HRM after identifying a need for a reliable and personalised approach to staff recruiting. She has almost 20 years’ experience in recruitment, human resource management and quality assurance roles within state government, legal and recruitment organisations. HRM is a preferred supplier to Sunshine Coast Council and the team is proud to say that they are one of the main players in recruitment and human resource consultancy on the Sunshine Coast. From being a sole operator in 2004, Sally now employs six staff and contractors with HRM recruiting and consulting for many companies locally. Sally enjoys a hands-on role with the company and still gets excited about each placement she makes. She loves the client and candidate interaction and is a big believer of old-fashioned, face-to-face service. Phone 1300 962 258

michelle dougherty and julie flanagan

sue copelin and tammy reid at the purple room, events centre caloundra



Kay hollyoak and jen forster

scbwn awards feature RACHAEL FITZGERALD


FINALIST – CORPORATE business WOMAN OF THE YEAR Rachael Fitzgerald, along with her husband, are the proud owners of East Coast Garage Doors and Gates. Over the past decade, Rachael’s focus has been to cement their standing as a premium product provider and support their growth as a leader in their field. This has been largely achieved by a commitment to exceeding client expectations and by delivering unique and positive results via a dedicated and professional team who believe in strong customer service standards. East Coast Garage Doors and Gates are an award-winning B&D garage door dealer and specialty gate manufacturer. Their service division specialise in repairs, maintenance and automation including intercom and access systems. Rachael brings a high level of enthusiasm and commitment to continuous improvement, personally overseeing the HR, marketing, administrative and financial management of the business, but is grateful to be able to balance business and family life by making the most of the wonderful seaside lifestyle the Sunshine Coast has to offer. Phone 0438 139 844


TARGET TRAINING – Sunshine Coast / Wide Bay

FINALIST – CORPORATE BUSINESS WOMAN OF THE YEAR Catherine Molloy is the proud Owner and Business Manager at Target Training, Sunshine Coast. Since 2010 Target Training has developed into the Sunshine Coast’s leading business training organisation, offering accredited and non-credited courses in business, management and retail. She is responsible for providing business training services to help make improvements, through educating and motivating staff in large, medium and small business. Catherine is a born and bred Sunshine Coaster growing up in the Buderim Maroochydore areas, and spending most of her early years on their macadamia farm at Didilibah and late teens finishing her school studies in Brisbane. She met her husband John of 23 years at Mooloolaba and has three teenage children. Catherine also enjoys motivating her internal staff and trainers, treating her team the same as her external clients, offering them education, rewards, support and opportunities to volunteer and fundraise on the Sunshine Coast which will further enhance all areas of their lives. Phone 5443 1884


FINALIST – MICRO / SMALL BUSINESS WOMAN OF THE YEAR In late 2004, Clare found herself on the Sunshine Coast after meeting an ‘Aussie bloke’ who was travelling around her then-home country of England. Three months after arriving, she created Changeworks. Clare’s goal was to use her experience from working as a senior manager in hospitality and with international corporate organisations to help businesses on the Coast grow, through investing in their people. Like many business start-ups on the Coast, Clare initially worked part-time (as an outdoor team building instructor at a school bush camp) whilst growing her business. Her first break came from a networking referral who soon became a client and referred Clare on to other potential clients (thanks Tony!). Clare believes strongly that everyone, regardless of their role at work, deserves to be happy and fulfilled. Helping others to be their absolute best is her calling and though the past seven years have not been easy, she has never given up on her vision. It is her passion for making a difference, her enthusiasm and commitment to service that Clare believes helped her make it as a finalist in the awards, a recognition for which she is both very grateful and proud. Phone 0408 736 994

september 2012




FINALIST – MICRO / SMALL BUSINESS WOMAN OF THE YEAR Your biography becomes your body biology – what does yours say? We each have a gift. Jean’s ability is to see the anatomy and physiology within a person to know where each person limits themself and what the body is saying in relation to health. Jean Sheehan is the director of Millennium Education. As a nurse for 15 years, Jean noticed there was an absence of empowering techniques within the health and education systems. Her clients wanted the metaphysical aspects about their bodies. Her career transformed from nursing to facilitating workshops, seminars and travelling nationally and internationally to teach about Millennium Children Personalities and medical intuition. Continually requested as a motivational speaker sharing how she healed her own cancer using medical intuition, Jean is a leader in her field of self development and internationally-recognised medical intuitive, metaphysical teacher and life skills coach. She educates and coaches schools, childcare centres, corporations and the health systems. Phone 0414 758 360







Sue is a senior business banking manager with ANZ on the Sunshine Coast, based at Lake Kawana Business Centre. Her career in banking and finance spans more than 25 years in which time she has primarily worked at ANZ in various roles across retail and commercial banking in Sydney, Brisbane, Maryborough, Maleny, Caloundra and most recently, Lake Kawana.

Michelle Evans is what the Australian online marketing community is regularly referring to as a ‘digital media dynamo’.

External from ANZ, Sue has experience working with BOQ, finance brokers, bookkeeping and accounting firms.

Since joining 4 Ingredients just 20 months ago, Michelle has grown their online ‘family’ by a whopping 4000 per cent and increased profitability by more than 160 per cent.

As a member of the ANZ commercial banking team, Sue describes her role as both challenging and rewarding. She enjoys working with experienced business bankers who have the ability to service local business clients at any level, offering a broad range of banking and finance solutions. Sue is hard working and committed to customer service.

With more than 23 years’ experience in corporate financial services, Michelle cleverly couples her innate knowledge of turning time into money with her online ability to turn ‘likes’ into loves.

Michelle is the General Manger of 4 Ingredients, a local business with a global reach owned by local identity Kim McCosker. Michelle has been instrumental securing sustainable business with powerful corporate partners globally, and bridging the geographical barriers of doing business worldwide from a small local office run by just five busy mums.

In all dealings she delivers with professional integrity which she believes is essential in any successful business.

What Michelle will tell you is that successful business is built on a series of successful relationships – and the ability to know your market and, importantly, to connect with them is paramount to creating a family of clients that not only engage and ‘stick’, but who refer!

Phone 5493 9736

Phone 5341 8282

Her favourite quote is, “The only place success comes before work is in the Dictionary”.

vicki taylor, krishna everson and sandra reardon

michelle hamer and linda delamotte at the purple room, events centre caloundra



sally desch, Catherine Little, clare edwards and brendan bathersby

scbwn awards feature KAY HOLLYOAK






The process of milking their Guernsey gals and bottling that creamy goodness for your breakfast table is a fascinating one. Maleny Dairies is an iconic tourist attraction on the Sunshine Coast, producing dairy deliciousness famous across the land.

She obtained a bachelor of science degree at Griffith University and a diploma of education with the University of Queensland and went on to be head of biology at Trinity Grammar, Sydney. When her husband opened his private practice on the Sunshine Coast, Sandra decided to support him as practice manager.

Her passion is to bring you highly nutritious products; her commitment is to keep agriculture sustainable and to support the next generation of farmers.

After five years of listening to the thoughts and concerns of cancer patients, John and Sandra realised that the Coast needed a designated unit with specialised medical and nursing care.

While her day is spent in gumboots, she still insists on wearing glamorous earrings! Caring deeply for the farming community and preserving their way of life, building connections with city folk and educating them about the land, drives Kay every day, it’s her absolute passion.

Together, they submitted a proposal to Queensland Health to build a hospital from the patient’s perspective, a unique and innovative idea. The clinic has now been open for 14 years and has provided in excess of 33,500 episodes of care. Sunshine Coast Haematology and Oncology Clinic (SCHOC) is a wellness focused day hospital. At the clinic, people undergoing treatment for Haematology (blood) and Oncology (cancer) conditions are cared for in a comprehensive manner.

As Kay says, “The choices we make today will shape our tomorrows”. Phone 5494 2392

Phone 5479 0000



Sandra is the chief executive officer and co-founder of the Sunshine Coast Haematology and Oncology Clinic, the first free-standing day hospital to treat patients with blood disorders and cancers, in Queensland.

After the deregulation of the milk industry in the year 2000, Kay Hollyoak, general manager, has been instrumental in growing their business to the success it is today.

CARLY earl

A brief chat with Carly Earl reveals that she is very passionate about 3 things; the environment, organics, and children! As a mum of three, Carly embodies her beliefs that using organic, sustainable, chemical-free products for our families will create a better world environment for future generations. This vision led to the creation of Eco Child in 2006. Carly has created a store that delivers exceptional customer service with the feel of a community hub where you’re always welcomed with a smile! Identifying the trend of increased environmentalism amongst parents-to-be; their new journey prompts thoughts of the type of world their children will inherit. Carly loves helping parents on a more sustainable path through education of modern cloth nappy systems and organic product choices. Healthier products, healthier children, healthier planet. Eco Child’s services extend beyond Sunshine Coast families, delivering Australia-wide and internationally through its online store. Looking forward Carly is excited to grow Eco Child’s exclusive range of organic products into more Australian retailers expanding its already impressive list of 150 stockists. Carly’s favourite quote is her driving force; ‘You must be the change you want to see in the world’, by Mahatma Gandhi. Phone 5478 2466

» » » » september 2012



scbwn awards feature NATALIE TINK


FINALIST – YOUNG BUSINESS WOMAN OF THE YEAR Natalie Tink is the owner and managing director of Coast to Coast Media. She is a completely self-made business woman, who, at the age of 17, accepted an entry level position selling national advertising for the Coast to Coast Real Estate Publications. Now at age 30, she is a 50 per cent owner of the business alongside her business partner / best friend Kylie Kovacevic. Coast to Coast has been established for more than 27 years with an Australia-wide readership and large subscriber base. Each issue is filled with hundreds of properties and businesses for sale, including private advertisers, brokers and agents in all parts of Australia. Natalie prides herself on the fact that she can do it all. Not only is she a strong business professional, but also a devoted wife and mother. Natalie recently celebrated her 30th birthday and acknowledges her accomplishments prior to turning 30 as just the beginning of what she is capable of achieving. Her other passion in life is her physical fitness, she says that her ability to succeed in business is derived from keeping herself physically fit. Natalie supports local charity Sunny Kids and prides herself in working for the benefit of children. Phone 1300 793 792



haley whitfeild

joybells gift and card store

FINALIST – YOUNG BUSINESS WOMAN OF THE YEAR With a background in arts and education, Haley Whitfield never expected to become a business woman. But in 2009, she found herself faced with the exciting opportunity of helping to open Joybells Card & Gift Store, a family business in Bulcock Street, Caloundra. Two and a half years later, under Haley’s management, Joybells has grown into a vibrant, award-winning business that provides a beautiful range of cards and gifts to locals and tourists alike. In February this year, Haley’s role changed within the business when Joybells launched, an online shop with 1400 products. The friendly Joybells team is now sending out gorgeous gifts for online shoppers from all over Australia and the world. Haley’s goal is to grow the online shop to offer the best ranges of cards and gifts at affordable prices. Haley has found her success has come from a love of learning, a love of creativity and a love of people. In business, Haley has found that all of these elements can work together to make a beautiful mix! Phone 5491 2266


FINALIST – YOUNG BUSINESS WOMAN OF THE YEAR Tamara Wrigley is a highly-skilled real estate agent with a wealth of experience in the industry. Her dynamic business style and relations skills have made her a well-respected and sought-after property professional. Tamara has created an exceptionally high level of service in property management and is committed to providing superior knowledge across all areas of residential management throughout the Sunshine Coast. Beginning her career as a trainee property manager at just 19 years of age, Tamara progressed quickly through the ranks from managing small portfolios, to large portfolios, training staff and owning and developing five offices during her 16 year career. Her impressive list of recent achievements include Highest Number of Properties Under Management for Queensland 2010 and 2011, national award for the Highest Number of New Business gained in Residential Managements for 2010 and 2011, Queensland award for Administrator of the Year 2010 and national award for Administrator of the Year 2010. Tamara currently owns and operates Carolans First National in Nambour and First National in Palmwoods. Phone 5441 1344

n o i s s a P e r e h W Meets Purpose

Study a business masters at USC…

…and enjoy the experience.

Regional General Manager for Queensland, Telstra Business, Jason Law says: “After looking at many business courses around Australia I found the best all-round business masters right on my doorstep, here on the Sunshine Coast. I couldn’t go past the quality and the value. It’s great.”

Manager–Strategy and Culture, Steps Group Australia, Cheryl Sykes says: “I’d been looking for a flexible way to study for my business masters for ages and it was here on the Coast all the time; an exciting program, great teaching and support and a gorgeous environment, what more could you ask for—I loved it!”

USC understands that you need to balance your work/study life and your personal life.

• On-campus, on-line, or combined study modes. We also offer an

We offer a serious business masters in a relaxed Sunshine Coast environment with:

Executive MBA in intensive mode once a month on the weekend. • Start with our 8 course Graduate Certificate in Business Administration. Upon completion you’ll have a recognised qualification and can then choose to continue on to complete the MBA. • A choice of masters programs to suit your career goals: MBA, Master of Management, Master of International Business, Master of Professional Accounting and the prestigious Executive MBA.

For more information contact:

USC’s Faculty of Arts and Business on (07) 5459 4608 or email: CRICOS Provider Number: 01595D september 2012




silver lining.


carolyn ainscough

arolyn Ainscough is one woman who definitely has a “glass-half-full” attitude! Not only has she realised her dream of becoming a mother after three painful IVF attempts, she and her husband also turned what could have been a disastrous situation into a thriving family business. Born in Brisbane, Carolyn moved to the Sunshine Coast as a teenager. She and her husband met in 2007 and married a year later. Excited about starting a family, the couple received the devastating news that Carolyn may never have a child of her own. Determined to remain positive, Carolyn would not take no for an answer and was fortunate to finally fall pregnant with their treasured son Jesse. “I believe you can do anything if you set your mind to it. Never give up on your dreams. I had three IVF attempts, one egg left and no more money to spend. Dr Paul Stokes helped us create our Jesse. He is the first baby boy on my husband’s side for 33 years and will carry on the family name. However, things were destined to take a turn for the worst after a bad accident resulting in several surgeries left her husband out of work. Once again, the plucky local found a way to turn the situation

in her element.


shirley leacy



f there is one thing Shirley Leacy can’t pass up, it’s a challenge. As manager of the gorgeous resort Element on Coolum Beach, you probably wouldn’t have guessed that her experience actually lies in the health industry. But immersing herself in various new career paths and opportunities is something Shirley has always loved, no matter how far out of her element it might be. While she has spent more than 30 years as a registered nurse, specialising in the operating theatre this wasn’t what Shirley had initially planned. “It came about by default,” she says. “A girlfriend came down for an interview at Princess Alexander Hospital and convinced me to apply as well. Next thing we knew, we both got accepted for nursing.” Although she originally planned on an academic career, Shirley hasn’t looked back. “I really loved it. Sometimes I’d work 19 hours straight in emergency, doing anything from hips to open heart surgery,” Shirley says. “But another rewarding aspect for me was being part of a great team and knowing we’d be able to do good things.” From there, Shirley’s work took her to places she could only dream of, ranging from sailing to Vanuatu to providing medical help for the locals and training

words ingrid nelson ll photography ben conolly, velocity images

into something positive. “While recovering, we had to employ people to help with jobs such as mowing and pool cleaning. We started to chat about how good it would be if one company could do the lot, rather than having several different contractors coming to the house.” Hence, their business Licence to Detail was born – a family-owned business, specialising in cleaning and maintenance. Carolyn tells me the business was named after the James Bond blockbuster Licence to Kill. “My husband is a huge James Bond fan; so much so, he even visited James Bond Island in Phuket and bought my engagement ring there. The names of some of our services are things like ‘Gold Finger’ and ‘Miss Money Penny’, she laughs. License to Detail now employs 12 staff and is very much a family affair. “I manage the business with the fantastic support of my staff , my parents and my in-laws. I would not make it through each week without these special people. My mum is my inspiration, no matter what happens in life, I know she will always be there.

words jaclyn paul ll photography calli b photography

staff in an operating theatre in Cambodia. “Some people hadn’t even seen proper medical care for up to 10 years,” she explains, and while I’m already admiring the experiences under her belt, she goes on to tell me it doesn’t end there. “I’ve had the opportunity to teach nursing students at TAFE for a couple of years and then I also managed a retirement centre.” With so much managerial experience in aged care and having researched so many areas, Shirley felt ready to take on the management rights for the Coolum resort, another challenge she was willing to accept. “I’ve always believed in never saying never because I’m the type of person who can do anything I set my mind to,” she says. “The most rewarding aspect for me now is making sure the people staying here are relaxed and stress-free, while also maintaining personal relationships with guests and owners.” It seems this dynamic woman, who has experienced so much in her professional lifetime, has ultimately found a career path that she loves. Certainly an inspiration proving we shouldn’t be afraid of a challenge.


TAKE CONTROL OF YOUR FINANCIAL FUTURE WEALTH THROUGH PROPERTY Read how ordinary people invested in property while managing the holding costs

BUT WHERE TO INVEST? Read about two hot locations to invest in right now! INVESTMENT REALTY

Think Money are giving one lucky reader the chance to win their survival kit, consisting of five Property Master Class DVD’s, five workbooks, a one on one session with a Think Money wealth coach and access to online modules. The 5 DVD’s contain the following five masterclass seminars. To ENTER to win this amazing prize please email your name, address and phone number, along with a little info on yourself to

Call 07 5430 4777

Chris Childs gives you an insight into her world of creating wealth through property investing. Learn about Chris’s secrets to property wealth and Jack Childs from Think Investment Realty gives you two hot areas to invest in right now. We hope you enjoy this informative feature, and if you need any further information head to the Think Money website or email

CHRIS’S SECRETS TO PROPERTY WEALTH I have found that while most people know you can create wealth through property, what they don’t know if how. Getting right advice is the most important step. CHRIS CHILDS


Experience. There is no substitute for it in any successful business. Just ask Chris Childs, founder of Think Money Wealth Through Property. With more than 20 years’ experience under her belt in the financial planning, mortgage broking and wealth creation through property industries, Chris has helped countless people take charge of their finances and turn their lives around. More importantly, Chris has achieved success from her own personal experience, creating her winning system not from theories but from years of experience creating wealth through property herself.

‘Most mortgages can be paid out in five to seven years, just by doing your banking differently.’ Having been a financial planner and mortgage broker for many years, Chris and her husband, Jack, bought their first investment property in 2000. The dynamic duo went on to buy, sell and renovate several properties over the next three years, but it wasn’t until they bought and kept an investment property that they started to see the real value of capital growth. In addition to accumulating a large property portfolio, Chris also opened three mortgage companies in three years and began to teach some of her clients her top tips and strategies on accumulating wealth through property – hence Think Money was born in 2007. “My mortgage broking clients, having been diligently learning my debt reduction strategies, wanted to learn more about how we were accumulating properties. So I began to teach some of my clients what to do and more importantly what not to do.” Passionate about helping others achieve the same financial freedom she and her family has achieved, Chris now employs a team of professionals to assist clients to achieve their goals while avoiding the pitfalls most of us suffer when we begin the daunting property investment journey with little knowledge and experience. Chris says reducing your debt and accumulating property doesn’t have to impede your lifestyle.

ADVICE, EVERYONE LOVES TO GIVE IT The most important piece of advice you can receive is to be careful who you take advice from. And it’s not just the bad guys – friends, family and workmates, even with the best of intentions, could give you advice that might hold you back for years. The best rule of thumb is to look at who they are and what they have, and if that is where you want to be ... take their advice! It’s a strange fact that some people need to feel important. Whether it’s due to lack of confidence or a need to be in the spotlight, they like to sound important and knowledgeable. You hear them at barbeques across the backyards of the nation sprouting their often incorrect information to all who will listen. These stories and advice usually scare people into doing nothing, or steer people into buying inappropriate investments. Get your advice from an expert. FINANCE PLATFORM The main reason people struggle with their finances is because they do no separate personal and investment income and expenses. It is vital that your home mortgage and living expenses, and your normal income is kept totally separate from investment property debt, expenses and rent. This is a huge part of my clients success. Most of my clients’ are on a 10 properties in 10 years path. This is made easy and stress free by following this simple rule. We then concentrate on reducing the debt on their own home, allowing for an improving lifestyle, while being able to easily create wealth for retirement by having a self funding investment portfolio. TIME IN THE MARKET VS TIMING THE MARKET The great thing about property is that, over time, property always increases. The secret to making a lot of money with property is to buy at the perfect time – and ride the growth cycle. Sounds logical, but most people buy on emotion and react to the media. The masses buy towards the peak of the buying cycle and sell from fear or disappointment when the market has retracted. The only way to break this cycle is with good advice and sound research. ARTICLE CONTINUED OVER PAGE


WELCOME to this Wealthy ‘n’ Wise magazine feature, where property investment expert


CHRIS’S SECRETS TO PROPERTY WEALTH CONTINUED ... While ‘time in the market’ (buying and keeping property long-term) will always work. ‘Timing the market’ (buying during the opportunity phase of the property market) means reaping the reward of faster capital growth. This allows you to accelerate your accumulation of property by increasing the equity you hold. One factor banks consider when calculating your borrowing power is the amount of equity you have in your existing properties. Equity is treated the same as a cash deposit, and ensures you can get back into the market with another investment sooner.

Then look at the current market and check you are ‘on the money’ price wise. THE 10 COMMANDMENTS OF RENOVATING •• Don’t bite off more than you can chew! •• Treat it as a business. •• Decide on the level of renovation before you start. •• Do your sums. •• Use professionals. •• Get quotes – fixed price in writing.

By getting the timing wrong, you could have to wait several years for growth in property value, therefore diminishing your opportunities to increase your portfolio.

•• Time is money – check tradesmen availability.

Unfortunately, the inexperienced often buy when the media, or taxi drivers say to ‘buy’, and find themselves getting into the market during the caution phase based on historical results, rather than doing sound research and finding properties in the opportunity phase. It takes courage and knowledge to buy at six o’clock – but that is where the smart investors buy because that’s where the big profits are found.

•• Who is in charge? Agree on a plan and work as a team.

LOCATION, LOCATION, LOCATION This has always been the catch-cry when trying to select the best property. The saying is true, but most people don’t understand the fundamentals of in-depth property research to get this vital attribute right. Research is the key to getting the best location. By discovering the fundamentals of demographics, supply and demand, employment and economic growth, yield variations, infrastructure spending, population movements and other important factors that change the underlying values in our property market, you can find the right state, city and suburb that should produce above average capital growth. The importance of the correct research can’t be emphasised enough. Research forms the basis of getting the right property at the right time in the right place, which forms the key to success! DO YOUR SUMS The biggest mistake people make when choosing to either buy, sell or renovate a property, is to start without having a complete plan in place. Facts and figures are key to getting things right and avoiding unpleasant surprises along the way. Some of the simplest calculations before you dive in can show up major flaws in the end result. For example, if you were planning to purchase a unit to renovate, using software to calculate the buying and holding costs, stamp duties, legals, mortgage payments etcetera is essential. You also need to add the costs of the renovation, including professional services and approval requirements, tools and replacement items to come up with a total outlay. You then add to this the profit you are expecting to make, whether or not you are planning to sell. By adding the profit, you will come up with a figure that the property will need to meet in the current market to ensure you are not over capitalising. If you are intending to sell, you will also need to add all of the selling costs, for example commissions, legal fees, advertising and ongoing holding costs over the few months it may take to sell.

•• Organisation is essential. •• Know your market – don’t over capitalise.

RISK VS RETURNS One of the biggest investing traps of this decade has been the lure of cheap international properties due to the global economic crisis. So many unsuspecting investors have been stung with the USA property promotion that swept through Australia like wildfire. While there would have been some genuine bargains to be had, unfortunately they have proven to be few and far between in comparison to the number of investors who are now stuck with properties in slum areas, with little to no chance of getting a tenant or income, let alone capital growth and an easy sale. For true wealth creation, the accumulation and keeping of property long-term gives the most effective result. Therefore, buying quality Australian properties will almost always give you a better, stronger and safer investment. Buying outside your own country is fraught with danger. Not only are you coping with volatility in the property market, but also with international currency fluctuations and international laws. GO FORTH AND MULTIPLY The exciting thing about building a property portfolio is that it has a snowball effect. The more you accumulate, the more each property grows in value and you can use that equity to buy more and more. The first one is the hardest. It is so hard today to break into the property market. To accumulate enough for a deposit seems an uphill battle, because the longer it takes, the more you need. However, once you are in the market, the second and third properties get easier due to capital growth.

Warren Buffett once said, “Work out how to make a dollar then do it again and again and again”. Having a system makes it easy and pain-free to multiply your investment portfolio. That can be the difference between an investor and a gambler. 1.5 million people in Australia invest in property and only 0.5 per cent of those get to five properties or more. This comes down to mindset. Mixing with the right people and listening to the correct advice can accelerate your results.



JACK CHILDS | 0418 794 512 |

It’s no secret the current mining boom is set to have a huge impact on the property market, probably the biggest we have seen in 30 years. But what are the right properties to buy, what areas are going to have the biggest growth and return, when is the best time to buy and what is the best exit strategy?


Enter Jack Childs, property expert and founder and director of Think Investment Realty – a real estate and property research company which sources property for investors, and QIBC (Queensland Investment Biulding Corporation) – a building project management company. With more than 30 years’ experience in the property and building industries, Jack is an avid property investor himself with a large portfolio. Jack can point you in the right direction with an in-house research team that work full-time on researching all mining and non-mining areas in Australia to secure you the best investment for your money. They keep their fingers on the pulse, both in the areas affected by the mining boom as well as coastal towns that receive the spin-off thanks to ports and fly-in / fly-out workers. Jack and his team understand every investor is different, with individual needs. He and his team take the time to sit down and help you analyse your exact plans and put together a personalised plan to help you achieve your goals.

Most of us have heard stories about building nightmares – jobs taking longer than they should, costs blowing out, extras you hadn’t budgeted for ... the list goes on. Thankfully, it doesn’t have to be that way. QIBC (Queenland Invesment Building Corporation) are a building project management company that provides a simple and hassle-free way of building spec homes or investment properties to add to your portfolio and can save you the drama of buying a house with poor construction in an average location. The whole building process is monitored for you, from start to finish, ensuring you get the best deal without any problems. Jack Childs, director of QIBC, has been in the building industry for the past 30 years and is a member of the Master Builder’s Association. During that time, he has gained a detailed understanding of the standards and requirements of all styles of construction. Coupled with this experience and extensive experience in management and supervision, this makes him the perfect person to monitor every part of the building process for you. In fact, he has monitored more than 200 successful house constructions. Jack will also ensure you have a fixed-price contract with no hidden surprises. He will negotiate with the builder on your behalf for the best price and ensure the planned finish and fittings for your home are relevant to your needs.

‘Most of us have heard stories of building nightmares – jobs taking longer than they should, costs blowing out, extras that you hadn’t budgeted for, the list goes on. Thankfully, it doesn’t have to be that way.’ He will also assist with colour selection and ensure fixtures and fittings are suitable for the property, monitor and check each stage for completion to a superior standard, notify you when you should approve the progress draws for payment, send photos and regular updates by email, check the house at each stage of development, ensure the builder stays on track and is time-wise with the build to get a speedy finish, and stay in touch with you regularly to guide you through the whole process. Head to the next page to learn about two locations researched by Jack and his team that are deemed to be great investment locations.


INVESTING IN THE SUNSHINE COAST, QLD When it comes to property investment, the Sunshine Coast has it all – a growing economy, fantastic business conditions and a highly-skilled workforce. In the past, investing in property on the Sunshine Coast has been more of a ‘lifestyle’ investment for most. However, due to a population explosion and increased interest from sea-changing baby boomers, there is great pressure on the housing market. There has never been a better time to invest in property on the Sunshine Coast. Housing demand is only set to increase in Maroochydore and with an ageing population migrating to the coastal areas for retirement, these population pressures will see a deficit in housing, pushing prices and rents upwards. Developers are not catering for the expected growth from these economic drivers; rents are on the increase due the lack of new supply of rental accommodation. Maroochydore Principle Activity Centre (PAC) has been touted as the new location for the CBD of the Sunshine Coast, offering 160,000 m2 of commercial office space, 45,000 m2 of retail shopping area and the creation of 8,000 new jobs. Some of the developments under construction and due for completion shortly include Harvey Norman Super Store, Emporio, Volvo, Mazda, Lexus and Mercedes Benz showrooms and a proposed extension of the Sunshine Plaza shopping centre. The Sunshine Coast University Hospital will inject more than $2 billion into the Sunshine Coast economy and will bring 11,000

construction jobs, 3,500 operational jobs for the public hospital, 1,000 operational jobs for the private hospital and 15,000 people are expected to visit the hospital each day. It is estimated that the ripple effect will be 1.7 times the additional benefit ($3.5 billion in stimulus). The Sunshine Coast Airport has a planned expansion to cater for population growth, growth in regional tourism and business. This will result in 5,000 new jobs and an injection of around $1.6 billion in regional economic benefit between 2015 and 2050.

‘Maroochydore Principle Activity Centre (PAC) has been touted as the new location for the CBD of the Sunshine Coast commercial office space and a retail shopping area and the creation of 8000 new jobs.’ True North Apartments due for completion at the end of this year, are another attraction to the Sunshine Coast. The environmentally friendly boutique development of 15 apartments located in a prime position adjacent to the Maroochydore CBD is conveniently close to restaurants, shops, schools and employment and will incorporate exciting green initiatives without the hefty price tag.


True North Apartments offer 15 chic, executive-style, eco friendly apartments, right in the new heart of Maroochydore, at Sunshine Cove. Completion 2013. • Cutting edge architecturally-designed open plan apartments with an eco-friendly edge • True North facing aspect, high ceilings and cross ventilation, great comfortable living • Ground level apartments boast expansive courtyards, pet friendly options available! • Middle level apartments offer elevated grand size balconies, at an economic price point • Top level apartments feature a mezzanine suitable for home office or an extra media room • Low body corporate fees and low maintenance lifestyle due to sustainable initiatives MAROOCHYDORE PRIMARY SCHOOL MAROOCHYDORE HIGH SCHOOL




Jack Childs 0418 794 512


Sunshine Coast


Chinchilla is in the middle of a housing boom that developers say is a once-in-a-lifetime and a once-only opportunity that will see the population of the town double within the next five years. Chinchilla presents a unique opportunity to invest in quality residential property, and more importantly, in a mining town just 300km west of Brisbane in the centre of Australia’s fastest growing mining region – the Surat Basin. The town itself is literally in the ‘heart of the Surat Basin’ and although it’s just a small town with approximately 8000 residents, it is experiencing never-before-seen growth as a result of the resource boom in the area. Chinchilla is being linked by rail and a direct pipeline to the port of Gladstone from where resources can be exported to countries like China, who have signed major deals to take resources mined from Chinchilla and the Surat Basin. There are 40 major infrastructure projects underway, committed or proposed in the Surat Basin, with an estimated value close to $200 billion. Eighty per cent of these projects are just beginning and have life-spans estimated at between 50 and 250 years (so this is a boom with no bust). These projects are within one hour’s drive of the town of Chinchilla and mining and energy companies require their staff to live within one hour of their worksite. The region is not reliant on one particular industry (unlike other areas) meaning security for investors. The major industries driving the

boom are gas, coal, power, solar, coal seam gas, water, liquefied natural gas (LNG) agriculture, manufacturing and rail.

‘... although just a small town with approximately 8000 residents, it is experiencing never-before-seen growth as a result of the resource boom in the area.’ It’s not just the 40 major projects and $200 billion that impacts housing demands, it’s the flow-on effect of support service adding to the list of those needing housing. It is expected that 42,000 new workers will be required to service the region. The annual growth in median house prices in Chinchilla has averaged an incredible 16 per cent over the past 10 years. New homes in the area are renting for up to $1000 per week (average $500 to $600). More than 300 dwellings in the masterplanned and street-scaped Chinchilla Park Estate will soon be available at a price that brings true value to the Surat Basin property market. Chinchilla Park Estate is the largest development of its kind in Chinchilla, and has been designed with lifestyle in mind for all residents.

» » » » » » » » »



Call 07 5430 4777 |

business promotion

words ingrid nelson ll photography calli b photography

d future of out the pa st an ified to ta lk ab al qu is ne e eclec tic yo If an me resident of th e Pe arce. Long -ti on Sim s it’ r, r whole he ou Na mb liv ed in the ar ea wn, Simone ha s to t as Co y law at e ud hin Suns ort stint to st ved away for a sh mo ly on g Lawyers vin t Ha ot life. Butler McDerm been a pa rtner in s ha e sh e, the , nc ity rs lia unive of Na mbour Al 1999 and is ch air ce sin . r ity ou un mb in Na sines s and comm ting Na mbour bu en es pr re dy bo pe ak simone pearce


assionate about increasing the retail precinct in Nambour, Simone Pearce has been working hard in her role with the Alliance to attract new businesses to the area and tells me that the demographics have changed considerably over the past few years, with an influx of young families moving to the area due to its affordability and proximity to the beach. But despite the fact that Nambour has a number of great business people who provide a great service, it’s no secret that businesses, particularly those in the retail and hospitality sectors, struggle. Some have even closed their doors. I ask Simone the obvious question, why? “It’s not a simple answer. It’s a combination of things and it’s very much a chicken and egg type thing. Nambour has had a hangover from the Sunshine Plaza opening in Maroochydore and the closure of the Sugar Mill. There are gaps in the retail market in Nambour which mean your highest demographic of retail spender (women between 20 and 40) don’t tend to shop here. There is a generation of retail that services an older generation that once lived here. Despite the young families in and around town, retail in Nambour hasn’t really caught up. “So people don’t shop here but then shops won’t open or survive here because people don’t shop here! Businesses in Nambour do a great job but they do suffer from people not realising that. I would much rather shop in Nambour, if I could.” Simone tells me that the Nambour Alliance was the result of an amalgamation between the Chamber of Commerce and a group called Nambour Futures a couple of years ago after the two entities found they were overlapping in their roles. The Alliance was formed with a view to representing both business and community. “Basically, we are an advocacy voice to our local government as well as state and federal government to try and approve new projects and maintain what we have rejuvenated in Nambour. We wanted to form a connection for businesses and the community because business doesn’t survive without community support.” Despite the lagging retail precinct, Simone says Nambour is still a busy centre of commerce, with service-based businesses enjoying much success. “Our business does very well here as do a lot of other service businesses such as banks, chiropractors, doctors and accountants. september 2012

There are seven schools in the area, how many teachers and parents would that equate to? There has to be a change in focus. Businesses need to look at their demographic and reinvent themselves to incorporate those changes.” The Alliance is a wonderful support for small businesses. Working with the Sunshine Coast Regional Council, one of their aims is to attract new business through local campaigns.

Nambour has a number of great business people who provide a great service.” “We are working on a proposal for people to come to Nambour and run their business. Nambour lends itself well to creative or quirky outlets, something a little bit different such as a good vintage fashion outlet. Perhaps some of the proprietors in the local Moonlight or Big Pineapple markets might be looking to open a shop in Nambour, so it’s an opportunity for us to help them to broker a rental arrangement with a landlord, for example. “Edward Gainer from Sunshine Coast Regional Council has also come up with an initiative to look at ways Council can help businesses cut through some red tape, because some of those things may stop someone ringing a landlord to enquire about renting their premises. “Council has our ear and have been very receptive. It’s up to the business community to work with Council to get the best outcome for all.” Apart from working on a micro level, Simone tells me the Nambour Alliance and Council also have big strategic plans in mind for Nambour. “The Nambour Showgrounds and Crusher Park, for example, are a huge asset and could become a cultural, music and sporting asset for Nambour. Its current facilities can’t meet the demand we have at the moment. Petrie Park and an upgrade of the aquatic park and adjoining skate park are also a main focus and, of course, the opening of Aldi and Coles is set to bring more activity and choice to the town. “Nambour could be a thriving metropolis. It’s a mammoth task and we need lots more people to be on board for it to be successful.” With Simone at the helm, I have no doubt this charming hinterland town is well on it’s way. For information on the Nambour Alliance visit profilemagazine


Sunshine Coast Council supports local business Online interactive guide for starting and operating a business

Connecting local business with professional support

Assisting local business to tender for government work

Accessing economic development grants

Building partnerships to deliver business skills



t Su

tac Con

C hine



C ast

l loca



ea rt t


up ss s

ay o

od mt


1 93

4 n 54



astu o c h s un .qld s . s s


i bus

ast ting Co por p e u n s shi Sun ess in bus



business promotion

ll words ingrid nelson Sunshine Coast locals can look forward to a week of fabulous fashion this month during International Fashion Week from September 4 to 9. With a focus on showcasing our talented local designers to the world, founder Jacinta Richmond chats with Ingrid Nelson about the event’s humble beginnings and its journey to becoming one of the hottest annual fashion events on the Sunshine Coast’s social calendar.

jacinta richm



I truly believe that we have and econom got a ver y ex ically viable pansive fashion indus Sunshine Co tr y on the ast. The style and designs with any of th are on par e big city lab els.”

ind a job you love and you will never work another day in your life – we all know the saying but very few of us are lucky enough to find our true life’s calling. Jacinta Richmond, director of International Fashion Week, is one of those lucky few. As I chat with Jacinta over the phone, I can hear the passion in her voice, it’s infectious. No wonder this Sunshine Coast fashion industry pioneer has been so successful. But as is often the case, Jacinta tells me it wasn’t a path she had planned on. “I’m a girl, I love fashion, of course, but it’s not how it all began. It began by accident, like most things in my career. I was the founder of the first bridal awards on the Sunshine Coast in 2008. It was so successful, a couple of the local designers involved asked me if I would put on a fashion parade for them. I can’t do anything unless it has a title so it became the Sunshine Coast Fashion Festival and was a one-off event, there were only 12 or 13 labels but it took on a life of its own and that’s how it all started.” Now recognised nationally as a credible event on the Australian fashion calendar, Jacinta made the decision this year to rename the event International Fashion Week. ‘“We wanted to better align ourselves with the direction it has taken with the international contacts so it seemed natural to change the name.” Although the title may sound very glamorous, Jacinta tells me it’s sheer hard work that has been the driving force behind the festival’s success.

september 2012

“I do everything. Although I have a great team who have been with me since 2009 and I wouldn’t be able to do it without them. But I am very hands-on. I was up the other morning until 4:00am putting tickets in envelopes. It’s a full-time job for me. A lot of people don’t realise it takes 11 months to plan and organise the event.” Jacinta is also quick to point out the Sunshine Coast Regional Council’s involvement in raising the profile of the event. “The Sunshine Coast Regional Council has supported us so much this year. The Economic Development team has contributed to our marketing budget which has allowed us to expand further and extend an invitation to international and national glossy magazines. We wouldn’t have been able to do that without their help. Ed Gainer has been a great soundboard, although he has terrible taste in stylists,” she laughs. Chatting to Jacinta, it becomes clear that International Fashion Week is not only about garments, it’s more than that and has expanded over the years to include fashion exhibitions, lighting shows, live music and much more. “Everything has its time in fashion, including music, art and homewares, so we have expanded to showcase the changes there too. We have a fashion



business promotion

r fabulous u o g in tt e g t u nd It is all abo n nationally a w o n k d n a re the designers out ” internationally.

show on Friday evening with a 3D lighting installation. The event will also have live music for all three shows. It’s a way of involving art and music and what’s in fashion in those genres too. There will also be a garment exhibition on Saturday which is a private collection of local designers, curated by a local interior stylist.” You must be so proud of your achievements?, I ask Jacinta. “It’s funny, I don’t look at it that way you know. I pick it to pieces and we up the ante every year. Just before I took my seat last year my head photographer said to me, ‘Just look at all these people, you did this’. I hadn’t even considered it and I thought ‘Wow, yes I did!’.” But Jacinta is quick to add that it’s the wonderful team of passionate people behind her that fill her with the most pride. “I am more proud of the team who have grown so much over the years. The passion they put in is incredible and they are so much younger than me. We are all still very much on a learning curve, this is in no way perfected. To see the change of direction and the calibre that we have reached is what really gets my juices flowing.” In 2010, Jacinta recognised the need for further support and exposure of this talent, developing Frocks in the Vines, a monthly mentoring, educational and networking event. To further support local designers, Off the Rack, a designer warehouse sale to support the cash flow of local talent while supplying locals with discounted last season garments, was also established by Jacinta in 2010. “It is all about getting our fabulous designers out there and known nationally and internationally,” says Jacinta. A true advocate for the high standard of fashion and designers we have on the Sunshine Coast, it is obvious Jacinta is perfect for this role. I can hear the smile in her voice as she shares her passion. “I truly believe that we have a very expansive and economically-viable fashion industry on the Sunshine Coast. Our designers display such a vast array of talent, I am completely blown away. They are also not constricted by big city attitudes. People come to the Sunshine Coast to get away from that and as a result they create things we haven’t seen anywhere else. The style and designs are on par with any of the big city labels.” Not bad for a Melbourne girl who moved to the Sunny Coast and “forgot to go back”! “This is such a wonderful event for the Sunshine Coast. I am so proud to live here and I am so proud of this event.”

Sunshine Coast Fashion Festival 2011, photography Fletcher Photography



Secure the future for an at risk Aussie kid Donate just 11cents a day/$40 a year

Ph: 07 5479 0394 | PO Box 1936, Sunshine Plaza QLD 4558

september 2012



•• •• •• •• •• •• ••

first bite cook


september 2012



first bite mezze






Tajines | Herbs | Spices | Artisan salts Oils | Gifts | Gourmet Foods

54918870 | Open 7 days Shop 4, ‘Monaco’, Bulcock street, Caloundra

september 2012


abode go for bold Create an impact with this great geometric Mila blanket by Country Road. RRP $199.

lounge around

bathing beauty

The Acapulco Lounge Chair in Pink is suitable for indoors and outdoors. Available in great summer colours! RRP $345.

The ultimate in Shower Curtains is the Ruffle shower curtain. Can also double as a curtain. From Domayne, RRP $99.95.



style maker

surf city

with Belle Hemming Interior Designer

Spruce up your home for spring with some of these brand new furnishings and furniture pieces. Guaranteed to add colour and personality to any home.



Escape to from Li a surfing holi day wit nen Hou h se. RRP $149.95. for Quee the HonoluLU Availab Quilt n le at Ad airs, ww Quilt Set, rrp w.adair u

Add impact and style with these Bamileke Feather Ju Ju Hats, pictured in on-trend Tangerine. Large rrp $650, small rrp $399.

light it up crowd pleaser

Mak Table Lamps, RRP $89.95. Available from Beacon Lighting. Phone 1300 BEACON .

Stand out with the brand new Japser Sofa from Oz Design. three-Seater rrp $2,299. For your nearest store head to

ur o y o d s u let

N A E L C G SPRIN 4 rooms carpet clean $100 Half price BBQ cleaning 20% off window cleaning 20% off spring cleaning and bond cleaning Bin clean and sanitize $10 each Book regular mow and get your 3rd one free 20% off handyman / carpentry

Charli Rose Homewares is a boutique gift shop in Maroochydore, specialising in unique homewares featuring french provincial, seaside and rustic inspired pieces. Coffee & cake also available. Open 9-4 Monday-Saturday.

ph. 07 5443 8606 | follow us on facebook | Aqua Vista Resort, 64 Sixth Ave, Maroochydore

september 2012



focus on noosa

It’s one of the most majestic parts of the Sunshine Coast where every day is a holiday … Noosa. Known for its vibrant shopping and dining and exquisite beaches, Noosa is a visitor’s dream destination and a local’s very own backyard. This month, Profile heads to this tourism mecca to relax, eat, shop and play.


he Noosa region, with its beautiful beaches, lush hinterland, stunning coastal national park, pristine river, cosmopolitan lifestyle and lively calendar of events, is one of the most popular beachside holiday locations in Australia … but it’s also a haven for locals. With award-winning cafes, restaurants and bars a-go-go, surf carnivals, the upcoming Noosa Tri and a plethora of outdoor activities, Noosa really is the perfect place to live and play. Each year, Noosa churns out more than 200 events, covering traditional jazz, modern, swing, funk, blues, pop and alternate music, ringing out at restaurants and open-air stages overlooking the beach and river. Last month saw the Noosa Jazz Festival, now in its 20th year, transform the town into a hive of musical and gourmet activity. And September is no different. Profile checks out all the springtime fun that can be had, with locals in mind, in glorious Noosa. family festival The Noosa Biosphere Festival is a free, family festival celebrating our local community and the Noosa Biosphere, with information booths (local community groups and environmental industries), kid’s activities (basket weaving, crafts corner, face painting), entertainment (instrumental, vocal, speakers tent, film tent), food, indigenous cultural activities, boat trips to Goat Island, Market Chef demonstrations and more. It’s on Sunday September 16 from 10:00am to 3:00pm at the Noosaville Lions Park. shopping golden mile

beer and beach views Founded in 1928, Noosa Surf Club is one of the best local hang-outs in Noosa. Located right on Noosa Main Beach, the view is spectacular and the food is wholesome pub food served at the Surf Club Restaurant. The club has active nippers’ and masters’ programs with facilities including a gym, kitchen, change rooms with lockers and an extensive gear and equipment area. Head down Tuesday, Wednesday and Thursday nights for karaoke or chill-out on Sundays with an icy cold beer and live music from 4:00pm.

Gympie Terrace is the ‘Golden Mile’ of Noosaville and is home to a feast of shopping treats – from high-end labels to surfboards, and is renowned for its fantastic footwear. Head to Noosa Shoes (it’s been there 20 years!) – it’s crammed with fantastic footwear. They have hundreds of styles in every colour and for every occasion — not just holiday footwear. If all that shopping makes you tired, try The Boathouse Floating Restaurant for a tower of seafood or one of the many delicious cafes and restaurants along the river. A perfect local’s weekend!

family fun What better way than to spend a spring day wandering through the beautiful Noosa National Park with your family? Perfect for the kids to run about, followed by a picnic under the shade overlooking the gorgeous Alexandria and Granite Bays and an ice-cream from Hastings Street. Everyone is happy!

fresh food markets The Noosa Farmer’s Market, every Sunday at The Noosa Australian Rules Football Club on Weyba Road, Noosaville, between 7:00am and 12:00pm, showcase some of the finest and freshest produce in the region. Nestled among the fragrant gum trees, every Sunday a hive of activity takes place. The Noosa Farmer’s Market is genuine, it’s honest and it’s packed with produce that will make your mouth water.

For more great things to do in Noosa, visit 54


2/257 Gympie Terrace Noosaville p 5455 6688

Voted as best cafe restaurant and best breakfast restaurant, Sirocco Noosa offers casual dining with uninterrupted river views. Open for breakfast, lunch, dinner, tapas, with free wifi, fully licensed and BYO wine. Email us at to receive our newsletter and join us on facebook to find out more about upcoming events. september 2012

Fathers Day - 2 September Beer, Bugs & Beef Lunch - 14 September

3 courses $50 with matched boutique gold medal beers

Sirocco Sunday Paella Lunch & Dinner - 23 September

$59 for 2 (inc a glass of Sangria)

Melbourne Cup - 6 November | 3 courses & glass of bubbles $65 profilemagazine


who’s that girl?

Claire murphy, shot on location at Pacific Volvo, Maroochydore, wears 18ct White Gold Princess, Baguette and Brilliant Cut Diamond Ring 2.01cts, $13,950; 18ct White Gold Baguette Diamond Pearl and Onyx Earrings, $3950; 18ct White Gold South Seas Pearl and Diamond Necklace, $3680; Black Leather, Sterling, Silver, 18ct Yellow Gold and Princess Diamond charm Bracelet, $385 by Mark Cotterell – Master Jeweller ( Photography by Ben Connolly, Velocity Images (

The Coast has been holding its breath to find out just Who is that girl? And now Profile Magazine is proud to announce the winner of the search for the face of Mark Cotterell – Master Jeweller … local hairdresser and beautiful on the inside and out Claire Murphy. Claire was crowned the face of Mark Cotterell – Master Jeweller at a gala finale event last month and Profile Magazine gets to know her and this issue we find out just Who is That Girl.

profile: Tell us about yourself Claire. claire: My partner and I moved to the Sunshine Coast from the Northern Rivers about two and a half years ago. We used to venture up for our yearly holiday at Dickey Beach and we enjoyed it so much we decided to stay! I enjoy a stellar red and take the time to appreciate real food with good company, whether it’s dining out or a delicious roast at home. I enjoy a healthy and active lifestyle and feel working hard and playing hard are key to achieving a happy balance. Although I am happy to use technology I prefer the outdoors. Many a school holiday was spent at the lake skiing behind the boat, camping and four wheel driving. I have been a hairdresser for nine years. During this time I have gained a wealth of knowledge within my profession. I have a strong work ethic matched with passion for what I do. When I attempt something I like to give it my all and set my goals high. You could say I’m a perfectionist. Working in the hair industry allows me to show off my creative side while at the same time making my clients feel good. Seeing a client leave the salon feeling refreshed, up-lifted and with a huge smile on their face is a joy I cherish. Currently, I am studying a diploma of management with the goal to further my skills as a professional. 56


profile: Why did you enter the Mark Cotterell Who’s That Girl competition? claire: When I heard about the Who’s That Girl competition I was intrigued; the fashion, the events, and of course, Mark’s stunning jewellery. It was definitely something I wanted to be involved in. What an amazing opportunity, to represent / showcase a quality product on behalf of a passionate master jeweller. profile: What does it mean to you to have been selected as the winner? claire: Being selected as the winner is vindicating. I did not expect to win. I just gave it my all and hoped for the best. Actually, winning is truly humbling. I am ever grateful. profile: What are some of the experiences you took away from the competition? claire: To be able to walk into a room and feel totally comfortable with who I am and never second guess myself. It was wonderful to meet such an amazing and inspiring group of women I would not have met otherwise.

your ultimate guide to fashion and beauty

Models wear Tangerine and Raspberry Masquerade Holster sandals (Available in both ladies’ and childrens’ range, RRP $59.99 and $44.99 respectively).

vanity case

hair care UNICO Formulations shampoos and conditioners, RRP $23 each. Available from

sweet teeze Jelly bean tangle teezers, RRP $29.95, will sort those knots right out. Visit or Phone 1300 TEEZER (833 937)

nature nurture Dermalogica hydro-active mineral salts, RRP $46.50, will nurture you naturally. Available from Pelican Waters Day Spa. Phone 5437 3022

salon protection Bhave Deep Intense Conditioning Masque, RRP $41.95 with protect your locks. Available at selected salons nationally. Phone 1300 40 20 64

colour me crazy Colour your world with a Kevin Murphy Colour Bug Application, RRP $25. Available from Platinum Scissors, Maroochydore. Phone 5479 1944

and tr y e gime geous r y t u a r your be hese go update spring with t oming. o t e m i you blo ing of erfect t is the p et into the sw hat will leave g n i r p S ts t w. G produc ing ne ensen someth nd skin care anna J h o ditor J a h r it w eauty e hai n a nd b

don’t panic Australis Nail Colour in Manic Panic, RRP $7.95, for perfect nails. Visit


luscious lather Lather up with a Mozi bath bag (medium), RRP $39.95. Available from

fresh faced Kerala Rosehip hydrating mist for a fresh face, RRP $18. Available from



photo finish

scrub up

Rationale PhotoDynamic Light Activated Day Cream SPF15, RRP $162. Available from Lavish Cosmetic surgery clinic, Minyama. Phone 5452 5222

Scrub up with Elemis Tri-Enzyme Resurfacing Range, RRP $65 to $249. Available from Amytis Gardens. Phone 5450 0115

bliss on buderim

beauty’s all about you

september 2012




new inspirations with Erin Watt One of the major perks of working as a hair stylist is being inspired constantly, day after day. After a busy month of back to back L’Oreal Professional training days, hair shows and in-salon photo shoots, I thought it was time to share some of my favourite styling tips and hair trends for the season ahead. Hair that is worn down has a undeniable elegance. This style is always on-trend but try updating it with different looks or change up your part for something different. I’ve also noticed that bold hues such as pink and turquoise are still very much on-trend and a great way to add some spark to your look this season. Retro hairstyles: This is a look that is ruling both the red carpets and Fashion Weeks at

the moment, along with the recent Sydney Hair Expo gala which referenced a lot of past eras. From elegant, pinned styles to rockabilly, and my personal favourite, ‘90s grunge with a modern twist. Retro is the way to go! Don’t be afraid to get wet! Slicked back hair also known as the “wet look” was seen all over runways during spring / summer 2012 New York Fashion Week. This style is especially good for second or third-day hair – an easy hairdo if you have been working out or swimming! This year braids of all kinds are having their moment and they definitely don’t need to be all neat and tidy. It doesn’t matter if your hair is struggling against the weather; with a textured braid, the messier the better.

Fringes have enjoyed a revival over the past few years. I have noticed that one particular style that remains strong is the grunge Indie long and blunt messy fringe; all the cool girls are rocking this one. The internet is always a handy tool if you ever need a little inspiration from hundreds of quick and easy how-to’s on You Tube and hair blogs. So there is no excuse for a bad hairday. Until next month guys, be fair to your hair! Strut Hair and Beauty 5443 5605






spring clean from head-to-toe with Benita May It’s that time of year when the weather warms up and the days get longer and what you wear reveals a little more skin, so here are some secrets to achieving great skin from head-to-toe this spring. Exfoliate, both face and body. For your body, get a DIY body scrub so you can buff away all the dry, flaky skin from arms, legs, elbows and knees, or treat yourself to an in-salon body exfoliation and moisture balance that will leave your skin smooth and radiant. For your face, every skin is different, but most skins can be exfoliated at least twice a week, removing dead skin cell build-up and encouraging cellular renewal and a radiant glow. Tan-it-up. For some reason we feel better when we have a bit of colour. Self-tanning lotions and creams are a great do-it-yourself option, or go the

september 2012

professional option and have a spray tan. Always make sure your skin is freshly exfoliated. If you do not like to tan, simply add some bronzer to your makeup collection. A loose bronzing dust mixed with your body moisturiser or a tinted body moisturiser will give you a glow in an instant. Hydrate. It is important to make sure your skin is well hydrated. When the seasons change, it is a good idea to reassess your moisturiser as your skin changes too. Increase your water intake as well. Often you don’t drink as much in winter and it takes a bit of effort to get back into good habits. Remove unwanted hair. If you have never waxed, now is a good time to start. As the summer months roll around, you will have established a good routine so your hair will start to thin out. Waxing every 30 days is optimal, giving you better hair removal, consistent growth

and lessening the chance of ingrown hairs. Permanent hair removal by laser or IPL is a great way to remove unwanted hair permanently. Spruce up your feet. It can be a bit scary putting on sandals or strappy heels for the first time after your feet have been hibernating in Ugg boots for a couple of months, so a visit to a salon for a pedicure is highly recommended. A professional pedicure will give you a spring in your step with complete attention to your nails, cuticles and soles, removing dry skin and buffing your soles smooth. Bliss on Buderim 5477 1430



profile loves spring flutter

finishing touches

Artisan Cloverfield dress in orchid, RRP $229. Available from Essential Style, cotton tree. Phone 5479 4785

Wallace bishop 9ct White Gold, Pink Tourmaline and diamond ring, RRP $2,480. Available from Wallace Bishop Maroochydore, Kawana and Noosa Civic. Visit

hello sunshine G2 by George Gross Pants, RRP $269. Available from

ankle biter Nine West Lookglobal heel, RRP $139.95. Available from

neon bright Poupee couture Woven Apart clutch, RRP $146. Available from

essential jewels Red Phoenix Emporium Fuchsia Jubilee Necklace, RRP $229. Available at

Well hello Spring! We’ve been waiting for you. It’s time to put the winter woollies away and embrace spring fashion. We are crazy about neon brights, floral prints and pretty pastels. splash of colour Talulah ray of sun dress, RRP $330. Available from La Vida, mooloolaba. Phone 5444 8833

with Johanna Jensen fashion and beauty editor in bloom Abakus Halterneck Turquoise Dress, RRP $169. Available from or shop at eumundi square store and big pineapple concept store. Phone 0416 534 600

spring fling Staccato high heels, RRP $169. for stockists Phone 02 9389 7349

prints charming Niquitta printed chino trousers, RRP $45. Available from



september 2012



style counsel

ll photography calli b photography

It’s rare to find someone lucky enough to have a job they love. Lisa Kidd of Platinum Scissors is living her passion each and every day. lisa wanted to be a hairdresser since she was five years old, styling her Barbie Doll’s hair. These days, her hair aspirations stretch to styling rockstars! We meet Lisa and find out her styling secrets.

lisa kidd

profile: What do you love most about your job? lisa: Changing people’s look and making them feel amazing. Creating new styles and meeting people from all walks of life is what I love best. profile: What looks can we expect to see this season? lisa: Balayage is very popular at the moment and also lots of waves, body and soft curls. Bring out those rollers! profile: Which celebrity’s hair would you most like to style? lisa: I would love to do Pink’s hair, she is so funky. We have the Goldwell Elumen colour range in our salon which includes 60 bright colours that don’t fade. I would love to use them on her. profile: You have recently moved your salon to Sixth Avenue in Cotton Tree – what can clients expect from your new salon? lisa: My new salon is a timeless, glamorous and modern salon with a clean design and lots of crystal which is a reflection of my own style. I love pretty things! profile: What is your best hair tip? lisa: Making sure you always use the right hair care for your type of hair. If you use heating tools to style your hair, you must use a heat protector. Healthy hair is shiny hair! 64


profile: Who is your inspiration when it comes to hair styling? lisa: The person I look up to is Sharon Blain, she one of the best stylists in the world. profile: What is your favourite boutique on the Sunshine Coast? lisa: Forever New at Sunshine Plaza. I just love their classic, modern style. I should have shares in that shop! profile: What do you always have in your handbag? lisa: Versace perfume and Purelogy Shine serum to stop those fly aways! profile: What is your craziest fashion moment? lisa: When I was an apprentice I had all the colours of the colour chart in my hair. I loved it, that’s the creative side of me! profile: What is your best memory working in hairdressing? lisa: I travelled for two years all over Europe and worked in many salons. I found myself cutting people’s hair and I couldn’t even understand their language! But I still managed to make them happy. That’s what makes you a great hair stylist. That’s why I love my job, the people I meet.

Shop 7/23 Cotton Tree Pde, Cotton Tree 4558 Qld

Ph 5479 4785 open 7 days

Like us on Facebook for the latest styles

september 2012




spring clean mind, body and soul with Maggie Wilde During the winter months it’s common to eat a little more and exercise a little less. The start of spring usually indicates that it’s time to lose those winter blues and drop the extra kilo or two that snuck up on us over winter. Traditionally, spring is a time of spring cleaning, rebirth and renewal. Spring cleaning dates back to the Persian New Year where they practice Khoneh Tekouni, meaning “shaking the house”. We suggest you use this approach to the fresh new season. Here are our top tips to spring into life in mind, body and soul. Body When possible, avoid overindulgence in alcohol / sweets / dairy, and perhaps honour your body with alcohol-free days / weeks. Make a commitment to cleanse your body (stop unhealthy habits). Commit to 30 minutes a day of vigorous movement and activity. Without exercise toxins just sit; sweating is one of the ways our body rids itself of toxins. Stretch, do

yoga, enjoy how your body feels. Breathe more deeply and consciously throughout the day. Commit to six to eight glasses of water per day and ensure that at least two meals a day include crunchy salads or vegetables. Replace your morning coffee with green tea a few days a week. Have a glass of hot water with lemon in the morning or just before bedtime. It cleanses the intestines and stimulates your metabolism. Mind / Soul Evaluate how you spend your time. Minimise activities that don’t enhance your life and make more time for soul-lifting hobbies. Meditate, use self-hypnosis, pray or listen to beautiful music. Take a few minutes each day to calm and clear the mind of useless clutter. Dust off unhealthy relationships and treat friendships with honesty and integrity. Set goals / make plans. It’s proven that we are happier when we have things to look forward to.












Make a regular date with yourself. Take a walk, have a massage, journal your thoughts or feelings to release inner doubts, fears or unhelpful emotions. Connect with someone who will listen to you. Learn techniques to stop and de-clutter unhelpful thoughts and beliefs about yourself and others. Check your stress levels and learn ways to feel more balanced. Make a list of the things that make you feel happy. Keep a mood journal to assess your overall states and recognise the things that help and then change the things that don’t. Lastly, and most importantly, recognise your strengths, your positive attributes, talents and abilities. Forgive yourself for what might have been and allow the freshness of the new season to enter the mind, body and soul. Mind Design Centre 1300 664 544



pregnancy complications with Dr James Moir Last month we looked at some of the symptoms or feelings women often experience during pregnancy. Some are serious while others are irritating and uncomfortable but don’t affect the health of the baby. Here are some of the complications you may possibly face during pregnancy. Nausea Nausea (morning sickness) is usually a feature of the first trimester of the pregnancy. This nausea is related to the high (and increasing) levels of hormones in the early pregnancy and usually resolves itself at around 10 to 12 weeks. If the nausea is associated with prolonged vomiting, seek medical help. For women with milder symptoms, simple measures such as having small, frequent meals and snacks through the day, vitamin B6 and ginger tablets can be useful. Heartburn Heartburn may be a distressing problem for women, particularly later in their pregnancy. Again, it is related to the effects of the pregnancy

hormones, making the muscle sphincters in the stomach and bowel a little more relaxed than usual. If you do have heartburn, sleeping with an extra pillow or two can be helpful, or try a small snack of yoghurt or milk to settle things down. If antacids (such as Mylanta, Quick-Eze or Rennies) are not sufficient, we suggest Ranitidine, a tablet which if taken up to two or three times a day will reduce the amount of stomach acid produced. Varicose veins Varicose veins occur in pregnancy when the veins become dilated and the valves and the veins work less efficiently because of the relaxing effects of the pregnancy hormones. There is no easy cure for varicose veins in pregnancy, and surgery is never advised during pregnancy. Commonly, there is significant improvement in the varicose veins once the baby is born and surgery is usually not required. Keeping the legs elevated and using compression stockings are useful measures.

Constipation Constipation is a common problem. There is often a change in bowel habits in pregnancy, sometimes with bloating and constipation. Ensure adequate fluid intake each day, increase your natural dietary fibre and eat more fruit. If these simple dietary measures are unsuccessful, try Metamucil, Normacol or Nulax. There are many changes that can occur in pregnancy, most often of little or no significance. If you have any concerns about anything unusual or different, it is best to contact your doctor or midwife. A minute or two on the phone for reassurance may save hours or even days of apprehension or worry. Moir Medical 5444 0799

• • • • • • • • •

september 2012




to rinse or not to rinse with Dr Simone Ricketts You’ve probably seen countless commercials promoting the use of mouth rinses for healthy gums. Do they actually work? There are essentially two main categories to consider. Anti-bacterial / antiseptic mouth rinses help to prevent and reduce plaque and gingivitis (inflamed, bleeding gums) while fluoride mouth rinses help protect against tooth decay. Listerine is an antiseptic mouth rinse useful for the treatment of gingivitis. Savacol is also a useful antiseptic mouth and throat rinse which can aid in the treatment of gingivitis and also relieve mouth ulcers. It contains chlorhexidene, which has proven to be highly effective at preventing plaque buildup. However, chlorhexidene-containing products should only be used for short periods of time (less than two weeks) as they can contribute to staining of teeth, even though this stain can be removed by your dental hygienist. Triclosan is another broad spectrum antibacterial ingredient used in mouth rinses and toothpastes



to look for. It effectively inhibits plaque buildup. No plaque means no food source for bacteria to have a party in your mouth on and hence eat holes in your teeth! Triclosan also has antiinflammatory properties, which further help to reduce gum inflammation and gingivitis. Fluoride mouth rinses are very useful in helping to prevent tooth decay. Choose an alcohol-free, either Colgate or Oral-B, daily fluoride mouth rinse for adults and children over six years of age. I personally do not recommend mouth rinses for young children as it is important that they first learn the basics of brushing and flossing. However, older children and teens with braces will greatly benefit from mouth rinses to reduce plaque and prevent decay.

In addition, rinsing with good old-fashioned warm salty water is useful for inflamed gums, along with massaging the gum with your toothbrush and flossing daily. Even rinsing with water will eliminate some food particles in the mouth. In conclusion, anti-bacterial / antiseptic mouth rinses are effective and useful for occasional short-term use to treat specific gum problems (gingivitis, mouth ulcers, bleeding gums, bad breath) while fluoride mouth rinses are very useful for daily use in the prevention of decay in adults. Smile by Design 5443 2888

Avoid mouth rinses with alcohol as they dry the mouth. There is currently unproven controversy surrounding possible links between alcoholcontaining mouth rinses and oral cancer, so until this is resolved it is logical to avoid them.

Lacking Motivation? No Excitement for life?

Can’t get into exercise, overweight, low libido and poor energy? Dopamine is a brain neurotransmitter that controls motivation, happiness, drive, libido and energy. Eating well and exercising is crucial to be healthy, but the body is reliant on a few other things to be able to be happy, motivated, build muscle, lose fat, and produce energy. Three of those things are the right balance of food groups in your diet, protein absorption, and good nutrients. Good nutrients, along with proteins, produce dopamine levels in the brain, further making adrenaline, so you have the energy you require to do the exercise you need to achieve the changes in your body you desire. Dopamine is made from tyrosine – an amino acid, B6, folate, zinc, magnesium, B complex, vitamin C and iron. Depression is very common in today’s society, making it hard to get out there and exercise. Both dopamine and serotonin deficiencies are the main causes of depression. Serotonin is also increased in production when you improve your protein absorption and nutrient intake. If depression has been a concern for you, it may be another sign that you have poor protein and nutrient absorption. Balancing fats, proteins, and carbohydrates in the diet makes a huge difference when

it comes to getting results with exercise, once you have the energy to do it. Muscle growth, and weight loss occur easily when you balance your food groups properly, as too much of one, compared to another can influence your production of insulin. Insulin will send a message to your body to either gain or lose weight. You need to make sure your percentages of each food group is correct, while keeping your portion sizes adequate, but not more than you require. Your body will tell you when you are not eating enough, but will not often tell you when you are eating too much. With low dietary protein or poor absorption, your muscles cannot grow or repair. Your muscles are the engine of your body that burn calories, the more muscle you have, the more fat you will burn and the faster your metabolism will become. For anyone who is training, you require at least 3-6 protein meals daily, you also need to be absorbing it through the gut. Absorption of protein is often taken for granted. If you’ve been ill, or are a little older, there may be a lack of bacteria in the gut necessary to form a complete amino acid chain, which is where a lot of your proteins are manufactured. You should check this if

you are weight training and notice no change in the muscle, or cannot lose weight. You may also notice flat moods as protein is required to make your brain neurotransmitters, hormones, motivation and energy. By addressing each of the above factors, you will have much greater results with the same effort, while improving your mood in the process. If you would like to know more, book a free half hour consult to discuss your options on 5443 1987. Also, you may wish to view the free webinar “7 Steps to Freedom from Anxiety & Depression” at www.advancedwellness. A webinar is simply a seminar that you can see on the internet. Jodi Chapman B.H.Sc. Naturopath Suzi Le Fanue BSc(BMed) ND Naturopath & Nutritionist

Advanced Wellness & Behavioural Centre 5443 1987 44 Baden Powell St, Maroochydore

• • • • • •

september 2012



the good life

words ingrid nelson ll photography calli b photography

This issue we meet Liz Morris from Fernwood Maroochydore to find out just how does a gym manager keep fit and healthy … does she practice what she preaches?

profile: What is your personal philosophy when it comes to health and well-being? liz: Exercise and healthy eating should be something you do as part of your normal daily activity. We all live busy lives so for me I need to schedule in my exercise. I feel great for it and I know that my future self will thank me for it. profile: How do you keep fit and healthy? liz: I enjoy training for and participating in triathlons, training with friends, cycling, swimming and running. I also teach a few classes at Fernwood and squeeze in two or three gym workouts a week. And I eat healthy food … most of the time! profile: What’s your favourite ‘good’ food? liz: I have a few – my favourite is beef tataki from the Spice Bar in Mooloolaba. Delicious! profile: What’s your favourite ‘indulgence’ food? liz: CHOCOLATE – yes, in capitals! Ferrero Rocher and Terry’s orange chocolate – yum! profile: Western medicine or natural medicine? What’s your preference? liz: I believe there is a need for both. Natural medicine is great for helping to maintain or improve your immune system so that you don’t get sick. Regular exercise helps too! profile: Have you ever tried activities like yoga and pilates? Thoughts? liz: Yes, I love Bikram yoga and wish I had more time to squeeze a few classes in a week. I have also taught pilates and participated in classes. Pilates is great for you but it’s not my “thing”! profile: What health tips do you swear by? liz: Good health doesn’t happen overnight. Consistency is the key, as the saying goes “Success is the sum of small efforts repeated day in day out.” Do what you enjoy. If you like Zumba do Zumba, if you like to run then run – you’re more likely to continue doing it if you like it. Also, challenge yourself, set targets and goals. If you don’t have a target you have nothing to aim for. Finally, have faith in yourself.



profile: What motto do you live your life by? liz: Life begins at the end of your comfort zone. I love a challenge and enjoy pushing myself past my comfort zone, not only do I feel a sense of achievement afterwards but I know that by pushing ourselves harder consistently is how we change our bodies, our health, our strength, our endurance and our ability to do things better. profile: Have you suffered from any major health issues in your life? liz: Yes, I was diagnosed with tuberculosis eight years ago and have suffered from asthma most of my life. I do sometimes find it difficult to exercise in the cold (my lungs don’t like it!). profile: What do you love to do when you’re not working? liz: Swimming at the beach, going for a walk along the beach, reading a book at the beach. I’d love to be able to surf but that would require getting the surfboard out of the garage and getting some lessons! profile: What would your dream job be? liz: I would love to be a professional triathlete; sadly, I am not very good! My second choice is my current job. I love the atmosphere at Fernwood. The members are so friendly, I love teaching classes and it’s great to see so many happy, healthy people. profile: What’s your favourite spot here at home? liz: I love to run around the Noosa National Park, it’s just so pretty. I also get to see a lot of the Sunshine Coast by bike. I just don’t like the hilly sections! profile: What is your greatest sporting achievement? liz: I recently completed my first half Iron Man triathlon (1.9K swim, 90K cycle, 21K run). It’s an amazing euphoric feeling when you cross the finish line and you actually look forward to doing another one – it’s crazy!

5494 8251

0411 093 971

Have your very own midwife for your journey Pregnancy, labour, birth, and lactation planning Breastfeeding support Special post natal care after discharge from hospital Well mother and baby checks at home or at our Minyama clinic Gift certificates available Visit for details

september 2012




ys, qpac jersey bo words alli grant ll photography jeff busby

Do you know the full story behind Frankie Valli and The Four Seasons and their rise to fame? It’s certainly likely that you know their music, but their story really is something else, as Alli Grant discovered when she took time out to get to know the boys … The Jersey Boys.


h what a night, late December back in ‘63, what a very special time for me. As I remember, what a night.” Pop quiz ... whose iconic tune is this? If you answered The Four Seasons you’re spot on, although it has been covered, remixed and re-released many times since its first release in 1975. Oh what a song! But this is just one of a gazillion hits created by Frankie Valli and The Four Seasons, as I was to be reminded of when I spent a night with the boys ... the Jersey Boys. Sigh. I should remind you all that Genine and I are both natural show-offs and we are married to a couple of professional entertainers (my hubby’s a tap dancer and Genine’s other half is an opera-singing, trombone-playing actor), so when it comes to musical theatre, we’re mad for it. Any show, any time! So, my husband and I were super excited to be invited to opening night of Jersey Boys recently, as part of a Stay and See Accor overnight package (don’t feel sorry for Genine and Rowan – they were in Spain and had previously seen the show ... they weren’t missing out). Yes, we were super excited, and not just because we were heading off to stay at the Brisbane Novotel for the night and were to be treated to delicious pre-show tapas at The Jetty at South Bank (I’d been dying to get to this new dining precinct – rave reviews everywhere I turn), but



because we honestly love a good show (and frocking up for opening night – I had a new accessory to try out!). What a phenomenal show! Jersey Boys, the tale of iconic ‘60s group Frankie Valli and The Four Seasons, is all it promises to be, and the rave reviews (and Tony Award) are certainly warranted. In the words of Molly Meldrum, “Do yourself a favour” ... definitely pop Jersey Boys on your must-see list (it runs until October 14 at the Queensland Performing Arts Centre – QPAC). The singing is beyond fabulous (and yes, I may have sung along a bit – apologies to the couple sitting next to me). I wish there were more groups singing such sweet, sweet harmonies in this world. Don’t you? Heavenly. The dancing was toe-tappingly cute (you have to love those little ‘feet raising’ moves Frankie and the boys made famous). The costumes were spot on (I think One Direction could take a few tips from The Four Seasons – so suave in their matching red velour suits). But what we loved most was the script – it is laugh out loud funny and the show taught me a stack of stuff I didn’t know about these talented boys from the wrong side of the tracks. There certainly is a lot to learn about the group and the many challenges (and jail stints!) they faced along the way. I had no idea they had sold 175 million records before they turned 30! Now that’s success. Truth be told, I was a tad embarrassed that I knew so little about their rise to fame. And I was certainly ignorant about the number of amazing songs

Stay and See packages range from $223 per person twin share at the Novotel, $213 at the Mercure and $200 at the Ibis, and include overnight accommodation and a great seat at the show. Dinner and Show packages from $148 per person save theatre goers the trouble of hunting around of a pre-dinner meal and includes a choice of seafood buffet or two-course pre-show dinner with a glass of wine, beer or soft drink and tickets to the show. Head to for package information and to to learn more about what to do in sunny Brisbane.

written by Four Seasons group member and legend entertainer Bob Gaudio (incidentally, the actor playing Bob, Declan Egan, was the standout performer for me – something about a handsome man who can act, sing, play the piano and dance). The best thing about Jersey Boys is that the show, just like The Four Seasons and their songs, transcends generations. Even the younger kids were tapping along to such iconic tunes as Oh What a Night. I know I wasn’t alone in the “Wow, was that one of their songs too?” department. Here’s just a snippet of the tunes you’ll enjoy at Jersey Boys; Oh What a Night, Sherry, Big Girls Don’t Cry, Can’t Take My Eyes Off Of You, and Rag Doll, to name just a few. Hit after hit after hit. Definitely 10 out of 10 from this novice reviewer (and self-confessed musical theatre addict) and I would happily see it again and again. Head to to buy tickets (move quickly people!) or to www. to learn more about the show itself and its stellar cast. We were lucky enough to head along to Jersey Boys as guests of Accor Hotels – staying at the Brisbane Novotel as part of a Stay and See Package, an excellent option and one we will consider for future shows. While we had just 19 hours to “stay and see” we managed to pack a fair bit into our hectic little schedule, starting with the Mummy Secrets of the Tomb exhibit at the Brisbane Museum, where we learnt as stack of stuff about embalming (sadly, the exhibit has closed – hope you got to see it). We enjoyed lunch (special mention for their burgers) and post-show drinks in the Novotel’s funky bar (aptly called The Bar) – rave reviews on both fronts, and a buffet breakfast the next morning in The Restaurant before heading back to reality and work (it was a Monday morning, sadly). We were impressed with the Novotel’s recent facelift – a contemporary and modern look. Sadly, it was over all too soon ... but what a night!

brisbane novotel foyer and bedroom (top right)

september 2012




selling your business tax-free with Sandra Wills When you sell your business you may be able to take advantage of a range of small business capital gains tax (CGT) concessions that can potentially reduce your capital gains tax bill to zero. In addition, you may be able to take advantage of certain retirement provisions to get up to $1,255,000 of your sale proceeds into super without incurring a tax liability. Let’s take a look at an example. Case Study Steve, aged 64, recently sold a small business he’s owned for the last 17 years for $1.5m. He made a capital gain of $1m and plans to retire. He’s eligible to claim the 15-year CGT exemption which will enable him to disregard the capital gain and receive the entire sale proceeds tax-free.

He’s also able to invest the full sale proceeds into super as a personal after-tax contribution without exceeding the contribution caps. He’ll do this by claiming the full CGT cap of $1,255,000; and the remaining $245,000 can be contributed using his three-year non-concessional contribution cap of $450,000. He can then use the $1.5m in super to start an income stream and receive a tax-free income of say $80,000 per annum, to meet his living expenses. If you don’t qualify for the 15-year exemption, there are other concessions that can potentially be applied to reduce or eliminate capital gains tax when you sell your business including capital losses; the 50 per cent general CGT discount; the 50 per cent active assets reduction and the CGT retirement exemption.

To qualify for these concessions, you must meet a range of basic and specific eligibility conditions that are quite complex. Make sure you or your financial planner get advice from your accountant to determine any taxable gain that may arise from the sale of your business and to verify which concessions are available to you. Talk to your financial planner about establishing a tax-free retirement income stream. GWM Adviser Services, Maroochydore 5443 9433

Important information - The information presented in this document is not intended to be advice. It has not been prepared taking into account any particular investor’s or class of investor’s investment objectives, financial situation or needs, and should not be used as the basis for making investment, financial or other decisions. To the extent permitted by law, no liability is accepted for any loss or damage as a result of any reliance on this information. While we believe the information contained in this to be correct, no warranty of accuracy, reliability or completeness is given. GWM Adviser Services Limited ABN 96002071749 AFSL NO 230692




women in business with Debbie Riddiford My passion is working with business owners to improve and grow their business, regardless of gender. However, there is a real trend of stronger growth in the number of women running their own business compared to men, particularly the growth in women running a small business by themselves, often while raising children. This juggling of work-life balance, being business owner, wife, mum, grandmother and so on may be the reason why entrepreneurial women generally still lag behind men in numbers. Often women can work hard in the business and worry whether they’re doing a great job at home (heard of mummy guilt?). Or if they’re doing a great job at home, their concern is whether they are doing a good enough job at work. And that’s just a fact of life … that is why you will often find that a successful business woman usually has a supportive partner, family and / or friends who provide them with the support they need so they can focus on their business and provide them with the reassurance that they often may need on either the home front or the business front.

september 2012

However, Westpac’s Women in Business survey results show that: •• 27 per cent of female small business owners left their corporate role to start their own business. •• Those aged between 30 and 39 had the highest propensity to leave corporate life to start their entrepreneurial calling. •• 51 per cent of women who started their own business took a pay cut. •• The majority (62 per cent) who took a pay cut felt it was worth it. •• 61 per cent were happy running their own business. •• 77 per cent would start their business again given the option to stay in corporate life or become an entrepreneur.

While taking a pay cut and being happy with this decision is positive, there are a number of financial obstacles current business owners cite as the major challenges in their businesses continuing success, such as cash flow, overhead costs and clients not paying on time. There are many successful business women in the world, to name just a few that come to mind: Olivia Newton John – Gaia Retreat & Spa; Rhonda White – Terry White Chemists Group; Naomi Milgrom – Sussan Group and of course, Gina Rinehart – Hancock Prospecting. So if they can do it, you can do it too. It’s just knowing how. PJT Accountants & Business Advisors 5413 9300

•• 63 per cent quoted independence and flexibility as the most popular reasons as to why women wanted to start their own business.




women in the workforce with Tatiana Porter In my ideal work world, the most suited person would get the job. The person with the skills, experience and attitude suited to the particular employment would be selected, regardless of race, age and gender. However, when I look at statistics there are numbers which suggest this isn’t always the case. Employment patterns for men and women have significantly changed over the last 25 years. The proportion of women employed has increased, and although females constitute 50.2 per cent of the labour force, they only account for 39 per cent of wages. According to the Global Gender Gap Report 2011, women earned just 64 per cent of what men earned. This can be partially explained by the nature of work women typically undertake. They often have part-time or temporary employment

which allows them to fulfil non-work related commitments. And they are still more likely than men to engage in unpaid work, including caring for family members and household duties. This in itself can be problematic, both for the woman who then has lower lifetime earnings than a male counterpart, but also for the labour market which loses the experience as women re-entering the workforce are often viewed as novices so their skills are lost.

All that aside, what is really troubling is that a study conducted by the National Centre for Social and Economic Modelling showed that if a male and female undertake exactly the same job, chances are the woman will be paid 17 per cent less, and if in a managerial role it could be 27 per cent less. This figure has nothing to do with individual choices or preference. It just shows that you are likely to get paid less if you are female.

It is also interesting that although females make up around half the labour force, they are truly under-represented in the higher echelons of big business with only 8 per cent of directors in Australia being female and 2 per cent being chairs. Again, this could largely be a personal choice, although when I read personal accounts of female executives, I tend to think the glass ceiling is firmly in place.

We all have different priorities, and these are reflected in the choices we make. To all the women out there who are working, make sure you value your efforts and get rewarded accordingly. Haycroft Workplace Solutions 5491 9800

vendor finance with Linda Harley This month we are going to delve into the world of vendor finance – a great option for business purchases. Vendor finance is where the seller agrees to allow a buyer to pay part of the purchase price on completion of the contract and the balance afterwards, based on pre-agreed terms and conditions. Sounds complex, but it’s not. Here are some of the benefits: What are the benefits to the seller? •• Widens the pool of buyers. •• Shows you have confidence in your business performance. •• Your business stands out from competing businesses on the market. •• The interest rate is reflective of the level of risk. •• The terms and conditions are contracted and transparent. •• It can be the difference between selling the business or not selling the business. •• The biggest advantage to the seller is making the business more affordable to more buyers.



By widening the pool of buyers, you vastly increase your chance of achieving a sale, and based on the principles of supply and demand, negotiating a better price. What are the benefits for the buyer? •• It solves the difficulties of obtaining finance from a bank. •• Buyers and sellers can make their own arrangements without the involvement of the bank. •• It is relatively quick and easy. •• Provides confidence in the business performance. •• The conditions around vendor finance are detailed and agreed in the business sale contract and associated documentation prepared by the solicitor.

along with what security is to be provided (e.g. mortgage over property) and who is to pay the legal costs associated with the finance agreement. In my opinion, vendor finance is an excellent business exit strategy that all business sellers should consider. So when it is time to sell or if you have been on the market without achieving a sale make sure you investigate this option. It may make your sale more successful and not only profitable, but also quicker and easier. Savvy Business Sales 0488 103 310

Some of the things to consider when considering vendor finance are; how much is to be borrowed by way of vendor finance, the interest rate to be charged and over what period is it to be repaid,


gorgeous gifts It’s the little things that make a house a home and you will find an array of inspiring ideas to add a touch of style to your abode at Charli Rose Homewares. Located in Maroochydore, the charming boutique gift shop specialises in unique homewares featuring French provincial, seaside, rustic and vintage-inspired pieces as well as linen and soft furnishings, fragrant candles, beauty products, sterling silver jewellery, soaps and a variety of home decorator items. It’s also the perfect spot to find that special gift for someone special or grab a coffee and sweet treat. Profile Magazine is offering one lucky reader the chance to win a $350 shopping voucher to spend at Charli Rose Homewares. or follow them on Facebook.

scan this with your smartphone to jump straight to our competition page

skin deep Spring is the perfect time to start thinking about protecting our skin for the warmer months ahead. La Mav Organic Skin Science ( offers a range of products designed to keep your skin glowing this summer without all the harmful chemicals. Australia’s first fully-certified organic anti-ageing skin care range, La Mav’s Age Defense range consists of 23 beautiful products that deliver specific skin solutions to a range of skin concerns such as fine lines and wrinkles, dryness, pigmentation and more. Profile Magazine is offering three lucky readers the chance to win a fabulous gift pack from La Mav, consisting of Wrinkle-Smoothing & Skin Brightening Day Fluid and Anti-oxidant Rich Nightly Repair Nectar. Each Dynamic Duo pack is valued at $119.90.

Head to the Profile Magazine website to enter and for terms and conditions.

wavescapes Nothing brightens up a room more than a striking print. Profile Magazine will present one lucky reader with a stunning 12 x 18 inch canvas print valued at $350 by Wavescapes photographer, Mark Johnson. A professional outdoor action and nature photographer, Mark’s work has featured in many prestigious Australian and international magazines. To view and order prints and canvases visit

oh behave Get your hair summer-ready with a range of fabulous new hair care products from bhave (www. The new and dynamic Australian professional hair care system has been developed and formulated in conjunction with industry experts and biochemists using only the finest local and imported ingredients and is free of nasties, including formaldehyde, parabens and sulphates, as well as sodium chloride. These highly concentrated formulas restore and deeply fortify hair, leaving it extraordinarily shiny, silky and well-behaved, right from day one. Profile Magazine is giving three lucky readers the chance to win a comprehensive bhave hair care pack valued at $148 each.

bags of style SHUTTER|bag is an exciting new range of camera and laptop bags that have been carefully hand-crafted from beautiful genuine leather. Its Melbourne-based designer has been able to combine an elegant style with very practical features. SHUTTER|bag’s Safari is the perfect accessory for the busy multimedia mum on the go. The handy bag can easily hold a DSLR camera with lenses, an iPad, laptop (up to 15 inches), and still have room for a mobile phone, purse, car keys as well as a change of clothes and a snack for your toddler! Profile Magazine is offering one lucky reader the chance to win one of these beautiful bags valued at $359 september 2012



the last word

kelsie rimmer

ll photography calli b photography Twenty-year-old Sunshine Coast singer / songwriter Kelsie Rimmer first came to our attention as a contestant on the popular national television singing show The Voice. A true artist at heart, Kelsie has been performing, writing and developing her unique, ambient sound ever since she picked up her first guitar when she was just 14 years old. We caught up with Kelsie to find out a little more about the girl behind the voice.

“Most people

don’t know that … I am a nerd.

I grew up … all across the Sunshine Coast. I moved here when I was about six years old. I have lived in Buderim, Chancellor, Noosa and Palmwoods! I start my day by … drinking coffee! I am a self-confessed coffee addict. I would love to be a better … cook. My cooking skills are limited to making coffee, pancakes and the best blueberry muffins you will ever have in your life. I also wish I was better at starting things, I am a notorious procrastinator and it gets me into all kinds of trouble!

I am at my happiest when … I’m up on a stage performing, there’s no other feeling like playing your music to people and knowing that they’re there just to listen to you! I wish I could … be performing on massive stages all over Australia! One of my goals in the near future is to secure a support spot for some big names and tour the country. Although fulfilling her lifelong dream of becoming a singer, Kelsie Rimmer is also an award-winning filmmaker



The best meal I have had was … in Japan! My family and I went on a trip there just over a year ago. They made these amazing Hiroshima exclusive

pancakes called Okonomiyaki on a hot plate right in front of us, and every time we would place an order everyone in the restaurant would cheer! It was so much fun. My favourite restaurant is … Thai Frenzy in Buderim or Augello’s in Mooloolaba. Most people don’t know that I … am a nerd. I got an OP 2. I love science and reading and will have a philosophical debate with anyone who’s up to the challenge. When I was growing up I wanted to be … a singer! I love it when people ask me that question. I love being able to say that I am actually doing what I have always dreamed of! It’s an amazing feeling. I couldn’t live without … love, music and laughter. My greatest achievement is … I am tempted to say being on The Voice and performing four times on national television. But I think my greatest achievement is still when I entered the Young Filmmakers Festival Queensland in 2009, winning five awards (Best Editor, Best Script, Best Cinematographer, Best Acting and Best Film) for two of my own original short films. That was the most incredible night!

September 2012 Profile Magazine  

Women's Lifestyle Magazine. Corporate lifestyle, business, local profile stories, fashion and life advice. Cover story Terri Irwin

Read more
Read more
Similar to
Popular now
Just for you