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June 2018

Monthly Newsletter of the Professional Women’s Association of Rome

She's a maniac...

Rossella Castaldo

PWA is an international hub in the heart of Rome where ideas and values, tradition and innovation, diversity, culture and professionalism meet and intersect. On our journey into the future our travel companions are respect, ethics, and a sense of social responsibility.

Dress for Success Dear Members and Friends, As our 26th season draws to an end, it’s almost inevitable that we take a look in the rear mirror before striking out on new roads. Our Conference season has received extraordinary consensus, new members are enthusiastic to contribute to the 2018/19 Board and Team, and after a pause and some successful brainstorming, we are able to bring back Special projects and Footloose trekking days to our activity programme! Our summer party therefore will be the ideal event where we thank those special women who’ve dedicated their time to PWA throughout the year, and to welcome those who will take up their place next season. Our organization is only as strong as our members; not just in number but in quality, in empowerment, in example, in inspiration. It’s time to celebrate our achievements by unleashing the Diva inside all of us. It’s also a time to appreciate each other, to congratulate those who will receive Nominations in the Woman of the Year Award, and especially the Woman of the Year, who have constantly shown by example the collaborative spirit of PWA. We are grateful to our partners, John Cabot University, Rome Business School, Accademia di Costume e Moda, Adkins Chiti Foundation Women in Music for the opportunities our reciprocal relationships provide to women over time. Together we learn, together we grow. We would like to thank our sponsors for their contributions to our activity, where new Networking opportunities have arisen, paving the way for further interaction. So, when you renew your membership, take advantage of our Earlybird offer to be sure not to miss out on the surprises we have in store for you. On behalf of the PWA Board and Team, I look forward to welcoming you when we kick-off again in September Let me leave you with a question. Is there a dress code for successful women? As is common in gender issues, in some professions it could mean everything, and in others it’s irrelevant. Dressing for Success is as overused as it is underutilized when job-hunting. So, dear friends, whatever your attire, be a Diva for our party night, as a Diva knows what she wants and isn’t afraid to show it. Enjoy! Happy holidays.

Valentina Ferretti President


Hanna Suni editor and layout designer

in this issue


6 8 10 11

Once a Diva, Always a Diva Member Spotlight: Rossella Castaldo — She's a Maniac... May Conference: Infinity Building Wrap-up: MOB Brainstorming 2018

12 Global Women in Music for Human Rights 14 Business Mastermind Group

4 8 10

12 11


Peoplemay buttheyfe Divasdon wedo


Comeenjoythebeautifulsetting oftheRomanvillaandpark andinaugurateSummer2018 togetherwithus

A divaknows whatshewants fromlife andisn’tafraid toshowit.

yhearyourwords eelyourattitude: n'tdodrama, obusiness.

menu Treccia di bufala con pomodorino ciliegino e basilico Prosciutto e melone Ricottina di pecora romana con mele e noci Ratatouille di frutta e verdura con yogurt alla menta Tempura di verdure con salsa in agrodolce Fusillone al pesto con pomodorino confit, pinoli e limone canditi Risotto al mojito con gambero e zeste di lime Tagliata di frutta 1/3 di bottiglia di vino nostra selezione Acqua e caffè

Anyone with allergies to milk products, can substitute the dishes as follows: Panzanella romana con filetti di alici agli agrumi e cipolla rossa marinata Crema di zucca con funghi, nocciole e crostini di pane Insalata mista


Diva Once a

by Hanna Suni Marketing Consultant

always a diva

The word DIVA (DEE-VAH) is used to describe a person who exudes great style and personality with confidence and expresses their own style and not letting others influence who they are or want to be. 2. A person whose character makes them stands out from the rest. 3. Noun; a person's title in a group of friends or in society that is popular or famous and who many people try to copy. 4. A person who tries to achieve what they want and who do not let people get in their way, and doing so with style and class.

I was not surprised to find a set of guide-books on how to become a diva, whether in networking or regular life. Check these resources out!

Ready to turn yourself into a true diva? Contact online consultants that are specialized in the field!


Getty images

A Ranking Of The 33 Greatest Pop Divas’ Debut Singles

The rubric is simple: I’ve selected the 33 greatest female pop stars including mainstream crossovers whose roots belong to genres like country and R&B and ranked their grand entrances based on each song’s quality and ability to vault its singer into superstardom.

Top Ten Italian Divas

Since Italy boasts a vast amount ot cinema divas, I felt it was right to include an article that presents the top ten of them. From Gina Lollobrigida to Sophia Loren and Anna Magnani, discover the talents of the Mediterranean.


by Valerie Baxter Newsletter Consultant


s the flood gates opened on Rossella’s interview, a vision of the “She’s a maniac“ scene (song of Flashdance fame) describes the vitality of Rossella who, at the impressionable age of 19 took off for Texas to follow her high school sweetheart. A military pilot in the Italian Air force, now her husband and father of her offspring, Dalila, aged 21 and Danilo, 19 comprise her whole world. Rossella will never forget 1993 when in the name of love she abandoned her dream of going to the


Military Police Academy to become a female officer of the Carabinieri. Upon finishing her studies in accounting at high school, she could have managed her uncle’s accounting practice, but she chose to live by herself for 18 months in a tiny town near the border of Mexico to learn English. Then after giving only two exams for a degree course in Economics and Commerce during another 18 months in Grosseto, followed by a stint in Florence she found herself expecting first Dalila and then Danilo. “Growing children when still a child herself” as she puts it, forced her to put her own dreams aside. But don’t be misled by these apparently career thwarting choices.

With family

As she accompanied her husband around the world, like many military wives, Rossella found time to study to become a personal trainer. She frequented courses in numerous gyms as she travelled. In her own right, Rossella has collected over 25 patents for fitness, and during her stay in Arizona, where she first met PWA’s legal advisor and former vice president, Adriana Tempesta, she gathered more. “A maniac for knowledge” – she describes herself – “in order to always be on top of the latest currents in fitness trends”. She put her specialisations as a personal trainer to good use when in Sicily, serving 1200 clients. What’s more, she spent 10 years dedicating herself to women with terminal illnesses, using her specialisation in postural rehabilitation also with children. When in Washington D.C. despite her qualifications Rossella was not allowed to work in the fitness sector. Impossible, implausible, impractical – the “imp” page was torn out of her dictionary of the English language. Rossella turned to charity work organizing events to raise funds for the CSI-Chiesa Cattolica Italiana. Between Rome and Sicily with “S.O.S. Amatrice” she raised €50.000 for earthquake victims in 2016, and in 2017 with another €50.000 for holter and defibrillator equipment for 60 schools in Trapani, not to mention prepaid €500 gift cards for needy families at Christmas. In 2016, Rossella’s passion for the world of show business by chance facilitated her encounter with an American film producer who lives in Los Angeles but whose customary set location is Italy. She was offered the position of product placement of U.S. films in Italy. In the world of theatre, starting with the Salone Margherita in Rome, she coordinated press relations, tournée distribution, collaborating with the actor/director of a play. Even then, “Le Dissolute Assolte” or rather, the Women of Don Giovanni in a small theatre production made

Doing sports

up entirely of women, set the pace for Rossella’s backstage “Diva” side. She went on to scenery direction and was in charge of actresses at Le Stanze Segrete theatre based on Fassbinder’s work, Petra Von Kant bringing Fassbinder’s son from Germany to Rome with positive reviews. Now, with a contract in RAI TV, after a casting experience together with 400 other women for only 15 places coordinated by another female director, Rossella feels her showbiz career is taking off. Rossella is totally dedicated to her family, living joyful moments through the achievements of her son and daughter and is proud of how they have turned out; strong, independent - no regrets. Her daughter at Bocconi University now off to live in Paris, her son having directed his first film with RUFA (Rome University of Fine Arts). After much sacrifice, 14 house removals, starting from scratch over and over, she feels she has everything she wants. She is thankful to her sponsor in Texas, Liliana McDouglas whom she met in 1993, now 90 years old and still a friend. In Arizona she remembers a single mum, reunited on holiday in 2012, whose kids are still friends with her own. Rossella greatly values the friendships she’s made on her travels over the years. Like the proverbial stamp album, her collection of friends is very dear to her. Rossella was introduced to PWA by her longtime friend since 2003, Adriana Tempesta (when they were young fellow mums in Arizona). Encouraged by a women’s environment she found she could cut herself space for cultural activity, especially in the role of Social director. She considers PWA women fantastic and is able to feed on the cultural growth offered by women in top gear, who tackle life with “allegria”. Rossella has finally unleashed the diva inside. We wish her a brilliant future! 9

MAY CONFERENCE: INFINITY BUILDING “Wellbeing in the Workplace” New Frontiers by Arch. Caterina Locati

by Sabine Schuh Programming Director Today, more and more companies have realized that focusing on employee well-being is key to creating loyalty within the workplace and improving productivity. They offer day care for their employees children or yoga and meditation classes and in some cases even office massage services to reduce stress, but Caterina Locati has discovered a different path.

have energy fields that have some impact on us. Good old Winston Churchill didn’t know yet how true his words were, when he said in his 1943 speech at the House of Commons: “We shape our buildings; then, they shape us“.

This is why interacting in an evolved and conscious way with each other and the space that surrounds us can bring immediate and lasting After graduating in Architecture and obtain- benefits to everyone and why Caterina Loing a Ph.D. she did work as a freelance for cati is sharing her knowledge and experience several years. Then she devoted herself to with architects and is working as a consultant independent research in the field of indoor helping people to improve their well-being at well-being, framed within the most recent home and at work. discoveries in the world of quantum physics, and has created the Infinity Building Project ( Through her pioneer work she gained knowledge how to influence and transform the energy fields that surround us to enhance people’s well-being, productivity and cooperation in the working space. Those energy fields are shaped by the frequencies of the thoughts and emotions that we are sending out and are impacting one another. This was also proven through numberless studies (e.g. on bullying). The impact our thoughts have on us and others is enormous, but to use this knowledge in a practical way we need to be ready to see what might not be so obvious. What was known and described in old scripts like the Vedas thousands of years ago, in our days was laughed about and classified as “New Age Woodoo”, but surprisingly enough modern sciences has proved that even things that seem “lifeless”, like objects or buildings,


photos and text by Hanna Suni Marketing Consultant

MOB BRAINSTORMING 2018 By now a tradition, the Annual MOB Brainstorming Session with the new Board and Team was held on Sunday June 3rd at Newsletter Consultant Valerie Baxter's house. The participants were involved in inspiring exercises and free planning conducted out in the open air were imagination truly has scope to fly. Lots of inspiring ideas and suggestions came up and were carefully written down for the planning of the 2018-19 activities starting in September. True union of spirit and passion to achieve great things together could be felt in the air as Board and Team exchanged ideas and discussed future activities and goals. Make sure not to miss any of the events next year and to renew your membership with the early bird membership offer before July 31st!

Special Projects Director Angela Carfa listening to the proposals of the team members.

If music is not performed it is not perceived to exist. A musical work, irrespective of its length, maturity and completeness, is the result of years of study, intellectual reflection, musical apprenticeship and inspiration; the result of a process necessitating time, labour and judgment. Gender inequality in the field of music i s a worldwide challenge. Sustaining women creating music will influence public opinion and stimulate their full participation in cultural life. Nearly 40% of all living composers and creators of music, in every field, are female, so why do so few women have their music performed by major institutions? See what orchestras, theatres, radio and festivals are programming or listen to music online and ask yourself “where are the women?” Let us never forget, either, that women artists in many communities are prohibited from participating in music activities or performing with men… All forms of creativity depend on multiple factors: age, ethnicity, religion, education, traditional and external influences such as popular culture and economic conditions. Obstacles to gender equality in the cultural sector are deep rooted and require specific steps to reduce inequalities, taking account


of the leverage effect this will have on all of society. The fundamental role of women in the creation and transmission of tangible and intangible cultural heritage and creation and practice of music belongs not only to a people or a culture, but to all of humanity. The UN Human Rights Office is celebrating the 70th Anniversary of the Adoption of the Universal Declaration of Human Rights (10th December 1948) and has launched a worldwide campaign to promote Human Rights. The Fondazione Adkins Chiti: Donne in Musica has been invited to create a special event for women composers and creators of music of all ages, nationalities and musical backgrounds and has brought “on board” the PWA as a creative partner in this project. The “Global Call for New Music” invites GIRLS AND WOMEN TO COMPOSE/create a song, choral or instrumental work inspired by the struggle for Human Rights. Ten works, chosen by an international Reading Commission and announced at the end of July, will be performed and recorded in a Gala Concert in the Teatro Argentina, Rome, Italy on the 5th November this year. Human rights are rights inherent to all human beings, whatever our nationality, place of residence, sex, national or ethnic origin, colour, religion, language, or any other status. These rights are interrelated, interdependent and indivisible and include Article 27: “Everyone

has the right freely to participate in the cultural life of the community, to enjoy the arts and to the protection of the moral and material interests resulting from any literary or artistic production of which he or she is the author", and this includes women making music!”

At the 1st June the call (through state institutions, international networks, diplomats, social media, practitioners and stakeholders) had been circulated in 196 countries. As of today music has arrived from approximately 20% of all countries in the world.

This feverous, urgent, time consuming work – secretariat, communication, public relations, outreach to specific geographical areas, website, graphic design, contacts with media and encouragement – is possible thanks to the creative and powerful partnership between our Foundation and the PWA.

I am truly grateful for the support and hard work in different sectors of the “Global Call” from (in alphabetical order) – Valerie Baxter, Maria Rita Genco, Sorayya Khan, Maria Longo, Ivana Madonna, Veronica Penzo, Hanna Suni.

Thank you “unseen heroines” from PWA. As Oprah would say, “Babes – without your help we wouldn’t be going very far…”

When women work together we can, in Gandhi’s words “bring about the change we wish to see in the world”. Patricia Atkins Chiti, President and Founder Fondazione Atkins Chiti: Donne in Musica



by Angela Carfa Special Programs' Director

Il Business Mastermind Group di PWA è incontri. La prima volta abbiamo utilizzato il partito il 21 maggio! Ho già potuto sentire le metodo Way of Council, sviluppato proprio potenzialità propulsive di questa esperienza. per stimolare il confronto senza gerarchie e Il business mastermind group è un'iniziativa l'inclusione e condotto da una partecipante di peer-to-peer mentoring, riunioni di 6-10 che lavora proprio come facilitatrice. L'atmopartecipanti, in cui una persona, Hot Seat, sfera è diventata briosa e sentivamo tutte il condivide una sfida professionale al fine di desiderio di metterci in gioco e confrontarci. confrontarsi con altri punti di vista ed espeGli incontri durano circa un'ora, la maggior rienze. parte del tempo, circa 40 minuti, viene deHo sperimentato la posizione di hot seat e dicata alla questione posta dalla hot seat e posso dire che basta una domanda (a vol- vengono condotti in lingua inglese. te anche un dubbio) avanzata dalle partecipanti, per guardare alla propria situazione Chi partecipa? in modo diverso, accendere nuove idee e Siamo tutte associate della PWA, professiointravedere altre vie. Nei giorni successivi all’incontro ho potuto ripensare a mente niste, manager, imprenditrici. Uno dei punti fredda ai feedback raccolti e a quelli che di forza del gruppo è la presenza di coach le colleghe hanno continuato molto gentil- professioniste che mettono a disposizione mente ad inviarmi. le proprie competenze arricchendo notevolCi vediamo in genere una volta al mese, pre- mente la qualità del confronto. feribilmente offline. Nei prossimi mesi teste- Progetti per il futuro? remo anche la modalità online per avere la possibilità di conciliare l'esperienza con tutti Vogliamo che gli incontri siano stimolanti e gli altri nostri impegni. Inoltre alcune parte- partecipativi. Ecco perché chiediamo alle cipanti sono spesso fuori Roma per motivi di partecipanti di portare nuove idee che poslavoro. sano rendere più efficace l'azione del gruppo. A partire da settembre sarà aperto anCome sono strutturati gli incontri? Diamo molto importanza alla partecipazione che alle ospiti esterne. Un altro modo per attiva ed è per questo che utilizziamo me- diffondere i principi e le iniziative dell'assotodi di facilitazione che possono rompere ciazione e creare valore per chi desideri avil ghiaccio, soprattutto nel corso dei primi vicinarsi alla PWA.


Membership news New Members Welcome!

We would like to welcome Ilaria Giordano as member who has recently joined our Association. PWA is a place that grows with each member, therefore we are looking forward to enjoying PWA together with you! Make sure to take advantage of all that PWA has to offer, from our monthly events to scholarships and Expert Resources, from the Mentoring programs to TimeOut Professional TimeBank. If you’d like to join, visit our website and contact .


100 (save 20) until July 31st 2018

2017-2018 PWA Board and Team members President Valentina Ferretti Vice President&Legal Advisor Adriana Tempesta Secretary Maria Grazia Panessa Treasurer LIsa Rosen Programming Director Sabine Shuch Membership Director Gerlie Saura Social Director Rossella Castaldo Sponsorship Director Cecilia Bersani Newsletter Editor Ivana Madonna Webmistress Veronica Penzo Community Director Veronica Penzo Newsletter Consultant Valerie Baxter Marketing Consultant Hanna Suni


Our In-Kind Donor

PWA Professional Women’s Association is a recipient of a Google Grants award. The Google Grants program supports registered nonprofit organizations that share Google’s philosophy of community service to help the world in areas such as science and technology, education, global public health, the environment, youth advocacy and the arts. Google Grants is an in-kind advertising program that awards free online advertising to nonprofits via Google AdWords.

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The People We Are June 2018  

The monthly online magazine of The Professional Women's Association of Rome

The People We Are June 2018  

The monthly online magazine of The Professional Women's Association of Rome