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Do business like a daym

February 2014 Volume 1 Issue 2

Have you considered the possibilities of

What if?

Karen Hodson Femal e Fo under on Fire

and the Heart of the Ozarks

Tisha spencer Danita Allen Wood The Matriarch of Missouri Life


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Betsy Bell

Founder Publisher/Editor-in-Chief

Susannah Sodergren

Associate Publisher

Nichole Ballard

Deputy Editor

Nancy Vessell


Anne Tuckley


Virginia Wilson

Advisory Board President Cari Nichols

Advisory Board Vice President

Contributors Photographers Anthony Jinson, Nichole Ballard Writers Nichole Ballard, Keith Enloe, Jennifer Liu, Diana Kander, Susannah Sodergren, Nancy Vessell, Molly Wright Editorial Inquiries:

Advertising Conner Liberto Sales Representative Northern Region Audra Buxton Sales Representative Central Region Keith Enloe Director of Business Development Advertising Inquiries

Professional DAYM Magazine Do business like a daym. PO Box 15, Auxvasse, Mo., 65231 Phone: 573-310-1357 Fax: 573-386-2268

Legacy Jessie Alice Cline She fed Columbia’s students with class, and taught the restaurant industry some home economics.




Newborn Business

30 Startup Diaries

Diana Kander

On what to expect when you’re expecting a new business.

#002 Plume Kelly Gilion discovered buried treasure on the outskirts of Columbia, and launched a creative consignment store.


DaymApproved Man Matt Murrie A Westminster professor shares how to let your new ideas take center stage.

40 Danita Allen Wood Making Missouri Life After a journalistic journey of her own, Danita Allen Wood found a future for a sleepy regional magazine.


After 5 The Grand Cafe Keith Enloe finds unplanned perfection in downtown Jefferson City.

Professional /daym/



Cover Story Tisha Spencer Founder of Firehouse Design shares smart steps to success on your own terms.

15 Business Report 20 Listen and Learn 23 Column: Nancy Vessell 27 Idea Bank 29 Trending 50 Q&A: Karen Hodson 55 Girls with Grit 60 After Five: To-Do List 62 Games 10

Professional /daym/

Last night I was lying in bed thinking that the first draft of this letter was all wrong. Then something occurred to me: We’re all still just getting to know one another.


Hi. I’m new. You might like to know a little more about who we are, how we got here and why Professional Daym. The story really starts in 2006. I was “in between” jobs at the time. That’s the nice way of saying I couldn’t find a job. Resourceful as I am, I decided to pick up my hobby camera and

Betsy Bell

call myself a freelance photographer. The Business Times Company, occasionally hired me to shoot for their publications. One day I mentioned I had a degree in graphic design. The next week they offered me job as sales assistant, which was a job I loved and I learned a lot from. It taught me for instance, some people are not phone people. They’ll growl at you on the phone but are pleasant as a peach when you see them in person. I learned restaurateurs don’t want to talk about their ads during the noon lunch hour. I learned many things about business and people during those two years. But the most important lesson was not take things personally. If someone is short their probably busy. Try again later. As time went by I began to think that maybe I didn’t have to be a sales assistant forever. Maybe I could sell. So I went to management and asked. They warned me there was a high turnover in sales. They said I was good at what I did, and they didn’t want to lose me. They said it probably was not a good idea. But I just kept pushing and pushing. Finally they said, OK, give it your best shot. I became the company’s top seller. A few more years passed and I kept seeing publishers of Columbia Home magazine come and go. It wasn’t until the day the former publisher resigned that I thought to myself, I COULD DO THAT JOB!” Sure, she was a Harvard graduate and I was in remedial reading in grade school, but no one here knew about that. I knew I could do it! Once again, I went to management and asked. They kindly told me that they would be crazy to move their top seller out of sales. “We love you Betsy, but NO.” I wasn’t quite ready to take that as their final answer. So that weekend I designed a whole new Columbia Home. New look. New feel. New content. I brought it back, presented it and said, “You guys really need to let me do this job. “ They said, “OK, but you still have to sell!” That’s what I did for the next three years. A year before I resigned management came to me and asked if I would take over the Columbia Business Times. I eagerly accepted the challenge. That’s when I realized my true passion was in business. And that’s when I realized women are very passionate about what they accomplish in business. To be continued …

Betsy Bell Professional /daym/



b i s t r o

“Hub & Spoke worked with me, not just for me. They helped create a consistent look for our website, menus and print advertisements and really was able to capture the spirit of Trey Bistro in everything they crafted. I’m proud to recommend them for anything creative.” Executive Chef of TREY BISTRO, Trey Quinlan




Professional /daym/



/daym/: The title given to a woman

equivalent to the rank of a knight. With strength, savvy and spirit. That’s how a daym does business.

NOTES This month, we’re bringing the heat. Through these dreary final days of winter, it’s time to get those synapses sparking. Time to set goals. Soon it will be spring, and time to jump off the couch into the rest of our lives. So let’s talk about women who get things started. Some start from scratch -- or in Tisha Spencer’s case, with a spark. Spencer grew her Jefferson City firm, Firehouse Design, one day at a time, after starting years ago as a young woman with a computer and printer. Some start with a second go-round. Danita Allen Wood summoned her years of experience to swoop in on a failing magazine, and send it into success as Missouri Life. After Kelly Gilion closed her first retail venture years ago, she drew on lessons learned to open Columbia’s Plume in a recent burst of creativity. If you’re still searching for that starting point, this month’s Daym-Approved Man, Matt Murrie, suggests finding it by asking yourself a simple question. So let’s get started. There’s no better time than the present. Though, after mid-March when it gets warmer totally works, too.

Susannah Sodergren A s s o c i at e P u b l i s h e r

Last month we had the pleasure of watching the very first issue of Professional Daym fly piping hot off the presses at The Ovid Bell Press in Fulton. What a thrill! Junior editor Nola Bell joined to provide quality control.

Professional /daym/


Cari Nichols Title: Mortgage Loan Officer and Corporate Marketing Director Years with Mid-America Mortgage: 10 Areas of Expertise: Home, Commercial and Jumbo Loans Specialty: That would be our exclusive Jumbo Loan program. What is a jumbo loan and who needs one Mid-America Mortgage Services, Inc. offers jumbo loans at a wonderful rate!!! Our jumbo loan program is exclusive to the mid-Missouri market and can save thousands and thousands of dollars. The max loan limit for the conventional conforming market is $417,000. A jumbo loan is a fixed rate loan exceeding this loan amount. Generally, a lender will originate a first mortgage for $417,000 then originate a second mortgage for the remaining loan balance .... at a significantly higer rate (for customers refinancing loan  balances exceeding this amount, purchasing a home or securing permanent financing on a newly built home valued at or above $600,000). We have done SEVERAL jumbo loans lately for newly constructed homes in town. Anyone curious should call today and ask for Cari. It’s my specialty.

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Professional /daym/

BUSINESS REPORT A regional perspective on business news.

Acquisitions and Mergers M ac o n Chariton Valley acquired StuCoRe, LLC. The storefront is located at 1206 N. Missouri St. The company provides information technology and computer services.

C o l um b i a APAC-Missouri, Inc., applied for a permit expansion to an existing limestone mine on an additional 20 acres of land south of Linn Creek in Camden County. The operation listed a date range until July 2061. G2 Enterprises, which is a real estate holding company for Gary Drewing, owner of Joe Machens Dealerships, borrowed $15.98 million against the newly acquired Machens Volkswagen and Toyota dealerships according to reports in the Columbia Daily Tribune. The Columbia Star Dinner Train was bought by Train Travel Inc., which is owned by B. Allen Brown. Train Travel intends to expand the demographics and double riders in 2014. MFA Oil acquired Smoky Mountain Propane, headquartered in North Carolina. This marked the sixth acquisition

for MFA in the past year. President Jerry Taylor has alluded to the intention of doubling the size of the company. Sparky’s is partnering with Shakespeare’s Pizza to sell its ice cream. Sparky’s is now available at all three Shakespeare’s locations in Columbia.

Bids K i ng d om C i ty The Callaway County Commission is expecting to accept bids for the 1.3-mile access road between U.S. 54 and the high school this month after declaring ownership of the new road. Bidding may not be announced in the time frame if ownership is returned to Kingdom City.

R oll a Rolla Asphalt, LLC, was awarded two projects for work on Route 72 in Phelps and Dent counties and Route 19 in Gasconade County. The accepted bid is for $2.8 million for work on Route 72 and $2.2 million for work on Route 19. Sakelaris Ford was awarded a bid in the amount of $13,526.58, with a $3,000 credit for salvageable parts, for a new motor for the 2004 Ford F-350 owned by the City of Rolla Fire and Rescue.

La k e o f t he Oza r ks The Tri-County Lodging Association put in a bid to host the 2020 Can-Am Police-Fire Games after losing the 2018 games bid to Virginia. Jeff Dorhauer, Osage Beach Fire Protection District Fire Chief and member of the committee pushing to bring the event to the area, told Lake Sun reporters the committee estimates the event would bring $4–6 million to the economy if The Lake of the Ozarks is selected.

Mubarah of Columbia Safety Industrial Supply. The donation is allocated for the relocation of the museum after its former location, Pickard Hall, was decommissioned for radiation contamination. The full museum is expected to open in the spring. The Columbia City Council unanimously endorsed the establishment of a downtown museum district, a potential location for the museum and State Historical Society of Missouri, at a later council meeting.

Fult o n

La k e o f t he Oz arks

Miracle Recreation Equipment Company built a new playground in Fulton’s Veterans Park. The project is estimated at $65,000. Fulton director of administration Bill Johnson said the city received 13 bids for the project.

The Richland Medical Center/ Central Ozarks Medical Center will operate a health center opening this year in Camdenton. A federal grant for $700,000 was awarded to the organization under the “New Access Point” program. Eleven facilities in Missouri, including one in Rolla, were financed by federal grants under the New Access Point program that falls under the Affordable Care Act legislation.

Bids awarded; After debate at a Fulton City Council meeting Twillman Construction won the bid for the city gravedigger.

Grants Co l umbia Museum Associates Inc., the nonprofit entity that supports the University of Missouri’s Museum of Art and Archaeology, received a $25,000 donation from Columbia residents Beau Aero and Alfredo

bo o nv il l e Cooper County was awarded $4,594 in grant monies for increased election efficiency and updated voting equipment and services by Secretary of State Jason Kander. The money came from two different grants approximately equal in value:

Callaway County Commission is expecting to acc Professional /daym/


News from around the region

Barnhouse’s Crazy M an Election Efficiency and a Help America Vote Act grant.

Ash l a n d The Learning Garden is working on a business plan to make the current nonprofit autonomous. The organization is currently operating on a $475,000 grant from the Missouri Foundation for Health, which they received in 2013.

Economic Development Har r i sb ur g Cellco Partnership dba Verizon Wireless are pursuing a new communications tower on Bruce Lane in Harrisburg.

Mo b er ly Keith March Excavating was awarded the contract for the construction of a parking lot in the currently vacant lot on the corner of Porter Street and Franklin Avenue for the school. The project is estimated to be complete by April.

C o lum b i a A new 899-bed student housing development “The Avenue at Columbia” was granted rezoning clearance for construction in Columbia off Cinnamon Hill Lane. The New York-based developer, Park 7 Group, also proposed a 25-story high-rise apartment complex at Sixth and Elm streets downtown.

The request is indicative of a number of student-housing developments being proposed. American Campus Communities, based in Texas, requested rezoning on the western edge of MU campus for 3 acres. The company is also planning a 350-bed complex on Fourth Street. The attorney for both projects told the Columbia Missourian that a TIF is essential to the success of the developments. The University of Missouri has plans for a viticulture and enology center. The center consists of three buildings. A teaching winery is proposed adjacent to the Agricultural Engineering Building. The project is estimated to cost $3 million. Tony Kooyumjian, chairman of the Wine and Grape Research Committee, told Columbia Daily Tribune reporters he expects to break ground in early 2015 and complete the teaching facility the same year. The Columbia City Council is considering putting a use tax on the ballot. If approved, the new use tax would help recover sales tax revenues lost to online purchases. “We can’t afford to have our largest source of general fund revenue lost to e-commerce, and the trend is accelerating,” Mayor Bob McDavid said when he asked the council to prepare a report on the issue in a December council meeting. Online vendors without a presence in Missouri are not required to pay state taxes, but

in-state consumers purchasing online goods are responsible for filing and paying a use tax for purchases exceeding $2,000.

Developers, Inc., went almost $3 million over.

Je f f e r s o n Cit y

Ro l l a

Lincoln University was forced to cut six positions due to declining attendance, recent President Kevin Rome said. The university also made several organizational changes to academic departments in order to cut costs.

Rolla Daily News hired Doug Olsson as senior group publisher.

Maco n Macon Economic Director Denise Bennett announced that the Heartland Industrial Park is now a Missouri Certified Site meaning it is ready to be developed.

La k e o f t he Oza r ks The Village of Four Seasons reported building permits were more than $11,000 over budget estimates for 2013. The Sunrise Beach TIF Commission recommended a twoyear extension to the current tax increment financing plan at Sunrise Beach Market Center. The TIF would be active for 19 years with the extension and provide $454,000 additional tax revenue to the supermarket development. Developers told the Lake Sun that the extension and contributing block grant only covers part of the cost of the site development because of unforeseen project costs. Super Market


Allgeier, Martin and Associates, Inc., appointed three planning engineers to vice president positions: Randall Adair, Eric DeGruson and Mike Atkinson. Former chair of the Council of Graduate Students at Missouri University of Science and Technology, Mohammad Alkazimi was elected to the National Association of Graduate Professional Students. Alkazimi is also serving the association as the International Student Concerns Committee Chair. Rolla City Council showed favor to establishing a new ordinance that regulates peddlers, solicitors and canvassers. A few of the members expressed that they would like to ban the door-to-door salespersons all together, but a Supreme Court ruling ousted the suggestion.

Tipt o n Co-Mo Electric Cooperative, 29868 Missouri 5, Tipton, refinanced $38.7 million of debt to the government-owned Rural Utility Service with a private funding option.

olution grants $13,000 to the chamber for production o 16

Professional /daym/

Music Store relocated to Parkade Center from its downt C o l um b i a Jake Halliday, CEO of the not-for-profit that runs the University of Missouri Life Science Business Incubator is retiring. The Columbia Regional Airport reported recordbreaking passenger arrivals and departures for 2013. The numbers have prompted the airport to add a second flight to Chicago O’Hare International Airport. The new flight will begin April 2.

to assist the city in providing tourism activities was passed. The resolution grants $13,000 to the chamber for production of Mexico maps, brochures, tours, souvenirs, events and other marketing.

M ac on The Community Child Development Center facility flooded and closed its doors for a week in December.

La k e o f t he Oza r ks The Gravois Arm Sewer District Board of Directors increased user rates for commercial customers by 7.14 percent. Motels and resorts incur an additional $10.70 per unit, a 71 cent increase. Food and beverage services will be charged an additional 4 cents per seat and $55.48 for grease trap maintenance.

A fire burned down the Irons in the Fire Artistic Blacksmithing located on Route J. Owner Tony Brooks told The Lake News that he plans on reopening, but is unsure when. Brooks estimated the fire destroyed $250,000 in tools. Lake Regional Health System senior vice president and COO, Vicki Franklin, retired. Missouri Farm Bureau’s 99th

Missouri Lions Eye Research Foundation has changed its name to Saving Sight. Barnhouse’s Crazy Music Store relocated to Parkade Center from its downtown location on Eighth and Locust streets. The new location will have 300 additional square feet. Two lawsuits were filed in relation to an apartment fire April 9 at Ash Street Place. The first lawsuit alleges owner Mills Properties did not inform tenants that there was asbestos in the building and seeks reimbursement for property damages. The second lawsuit implicates leasing agents at the complex located at 103 N. Stadium Blvd., in an insurance fraud. Class action status is being sought in the second lawsuit.

Mexico A bill authorizing the Mexico Area Chamber of Commerce

of Mexico maps, brochures, tours, souvenirs, events and Professional /daym/


News from around the region

ew Community Arts Venture to Open in Fulton’s Brick Di Annual Meeting addressed the new law allowing up to one percent foreign ownership of farmland. Nearly 500 policy positions were adopted at the meeting. The Village of Four Seasons announced Co-Mo electric has shown interest in expanding Internet to the area of Horseshoe Bend. The company has already expanded to the west side of the lake, according to The Lake Sun.

Jeff e r so n C i t y Lincoln University’s contract with Jefferson City for JCTV expired at the end of 2013. Negotiations are ongoing. If the contract is not renewed, JCTV might have to stop using the city’s TV station. The station’s budget was cut by $55,000 in 2013 and has been on the chopping block. An agreement is expected to be reached before Feb. 28. Nine new ambassadors have been appointed to two-year terms with the Jefferson City Chamber of Commerce: Matt Alsager of Hawthorn Bank; Jody Barnhill of GuideOne Insurance, Carrie Carroll of Carrie’s Hallmark Shop; Kirk DeMars of Crown Media Solutions; Kristen Dreher of SERVPRO Jefferson City; David Griffith of American Red Cross - Heart of Missouri Chapter; Jason Otke of Dick Otke Construction Company; Jamie Reed of Capital Mall; and Hannah Snitker of Canterbury Hill Winery and Restaurant.

The Jefferson City News Tribune announced in a letter to readers that it is raising its subscription rates. Jefferson City schools are considering utilizing an outside staffing agency, namely Kelly Services, to provide substitute teachers. The Jefferson City Board of Education is debating its options since the Affordable Care Act mandates health care insurance for all employees working more than 30 hours per week. Chief Financial Officer Jason Hoffman estimates the new insurance requirements would cost an additional $150,000 to the district. Kelly Services have an office in Columbia, but Hoffman reported company managers are willing to open an office in Jefferson City if the district decides to contract their services.

year at a Business After Hours event for Kingdom of Callaway Chamber of Commerce.

Tacony Manufacturing in St. James, Vacuum Manufacturer of the Year.

Mo be r ly

Je f f e r s o n City

Danny Lobina joined Commerce Bank as Business Banking Representative. Lobina was the Northeast Regional Director for the Missouri Small Business and Technology Development Centers before taking the position at Commerce Bank. He is also the president of Moberly Area Chamber of Commerce and Randolph Area YMCA.

Best Western Plus Capital Inn, 1937 Christy Drive, in Jefferson City received the M.K. Guertin Award at the Best Western International Convention. The hotel also earned the Champion Customer Care Award and the Best Western Green Award.

Awards/ Recognition

Jefferson City Manor Care Center was recognized as the top fundraiser for the Walk to End Alzheimer’s hosted by the Alzheimer’s Association Greater Missouri Chapter. This is the second year the care center has won the award.

Maco n

Me x ico

COO for Missouri Pharmacy Association, Travis Fitzwater of Holts Summit, is campaigning for Rep. Jeanie Riddle’s seat in the Missouri House of Representatives. Fitzwater said he is committed to energy expansion, tax incentives for businesses and reducing regulations. It was also reported that Fitzwater is a proponent of the Fulton State Hospital development.

The City of Macon recognized its employees for their longevity of service to the city. In addition to the longevity Macon Police Captain Jeff Brown received a municipal service award for 20 years of services. Aric Bowzer earned a Service Award for his 15 years of service. Street Department employee Gary Bullock received a Retirement Award for 14 years with the department. City Clerk Vicky McLeland received a plaque honoring her 25 years of serving the city.

Mexico Sewing Center recived the small business award from the University of Missouri Audrain County Extension. Ben’s Auto Body was the recipient of the large-business award.

F u lton

St. Ja me s

Sir Winston’s Restaurant & Pub, 1205 S. Business 54, tried a new menu that is expected to be launched this

The Made in the USA Foundation named Simplicity Vacuums, manufactured by

H olts S u mmi t

Ha l l sv il l e Sassafras Moon World Gifts was named 2013 Business of the Year by the Hallsville Area Chamber of Commerce.

Earnings La k e o f t he Oz arks Sales for Associated Wholesale Grocers in the newly developed Sunrise Beach Market

Phelps County Regional Medical Center unveil 18

Professional /daym/

istrict Center are estimated to be close to $12 million in the first seven months of opening.

C o l um b i a The Best Performing Cities Index published by the Milken Institute, has ranked Columbia as No. 1 among smaller metro areas. The rating is based on economic factors such as job and salary growth. Gov. Jay Nixon awarded IBM with the Flag of Freedom award. The award is given to companies that participate in the Show-Me Heroes program, which connects military veterans with jobs and showcases companies that hire vets. Veterans represent 12.5 percent of the work force at the Columbia IBM location, said Nixon.

Openings A sh l a n d A group of interested citizens are campaigning for a YMCA in Ashland. The goal is to reach $500,000 in pledges for the facility over five years with a goal of bringing the organization to the town in three to five years.

Rolla Phelps County Regional Medical Center unveiled plans for the Delbert Day Cancer Institute after announcing its intentions in 2011. Plans for the center call for a

37,000-square-foot, four-story building located between the Medical Office Building and the North Entrance. The project is estimated to cost $20 million. The center is expected to open in 2016.

F u lton The Art House, 531 Court St., an art cooperative, opened in downtown Fulton. The Callaway Energy Center received an extension to upgrade the water storage tank for the plant’s cooling system in order to comply with U.S. Nuclear Regulatory Commission standards. Callaway Energy Center has until spring 2016. Other required upgrades will be completed this fall

M e xi c o Moser’s grocery store opened an eighth location at the end of 2013 on West Monroe Street.

J e f f e rs on Cit y Wilson’s Yoga Studio is opening its new location later than planned at 128 E. Dunklin St. A grand opening is scheduled for this month. Hawthorn Bank recently had an open house at its new location, 211 W. Dunklin St. Head Lines Salon, 1739 Elm Ct., changed its name to Salon Vá Lise and moved to 124 E. Dunklin St. after new owners Vanessa Stucken-

schneider and Lisa Reynolds took over the business.

Outer Road, is now open in Moberly.

Co l umbia

Skatepark 41, 526 W. Reed St., is now open to children in grades six through 12.

CVS has indicated that it will continue efforts, represented by Carlson Consulting Engineers, to develop a site that falls within current city zoning requirements after the company’s original proposal to re-zone a corner of Broadway and Providence was rejected by the city council. The city and CVS had been in negotiations over the summer, but the city still rejected modified plans in October.

Diner 54, 721 N. Morley St., is under new management.

Closings Co l umbia La Terraza, 128 E. Nifong Blvd., closed. The second La Terraza, also owned by Christian Ramirez and located on Forum Boulevard remains open.

Como Smoke and Fire, a new barbecue restaurant, opened on Paris Road in the former D&D Pub and Grub space, which relocated.

The Columbia Greyhound station has relocated to Midway Truck Stop and Travel Plaza, 6401 Highway 40 W., which is located outside of the city.

Oswald Media Concepts opened in Columbia. The new business installs integrated home entertainment, audiovisual and security systems.

Je f f e r s o n City

La k e o f t he Oza r ks Hair Divas Salon and Day Spa, 8952 N. State Highway 5, Camdenton, is under new management.

Ho lt s Summit Valley Park Retirement Center, 355 Karen Drive, added nine newly completed units to the facility. All units are filled in the center.

Mo be r ly

FFO Home in Jefferson City closed temporarily before the business relocated to the Capital Mall. The current store location, 2010 Missouri Blvd., is being renovated and the regional manager told Jefferson City New Tribune reporters the Missouri Boulevard location is expected to reopen in June. The company recently closed shop in Columbia and moved to a newly built facility.

Me x ico Coca-Cola distribution center, 1116 S. Elmwood Drive, closed. Only two workers remained at the center when it closed.

United Credit Union, 1791 E.

led plans for the Professional /daym/



Listen and Learn Media recommendations for insights and inspirations on: FEMALE FOUNDERS By Susannah Sodergren





Leah Busque: Have Big, Hairy Audacious Goals and Take Baby Steps

“Looptail: How One Company Changed the World by Reinventing Business” by Bruce Poon Tip

Entrepreneur On Fire with John Lee Dumas

How to Break Out of the ‘Female Entrepreneur’ Trap by Shelley Prevost

“A great idea is not an invention, it’s a discovery.” – Leah Busque Leah Busque founded TaskRabbit in 2008, offering a service for crowdsourced errands within her Boston neighborhood. Now based in San Francisco, the company employs 60 plus, with “TaskRabbits” running errands across the U.S. and London. At the 2013 99U Convention, Busque outlined the five biggest lessons she learned on her risk-taking trip to success. She encourages being bold but realistic. For example, that world-changing, brilliant business idea you’ve got? Someone else out there has already stumbled across it. Rather than stopping, Busque advises sharing, learning by listening and doing – ASAP. Streaming online at


Professional /daym/

“Building a company is personal, emotional, and … reflects the founder as well as the people who bring it to life.” – Bruce Poon Tip When you open a business book to find a forward written by the Dalai Lama, you know you’re in for something different. Founder of G Adventures, Bruce Poon Tip, sets an example for those who want to earn profits without compromising their ideals. While some elements of his storytelling don’t stray far from the typical rags-to-riches business story, it’s an inspiring account of the power of optimism and social responsibility over the harsh realities of business. $28 at Downtown Book & Toy (125 E. High St., Jefferson City; 573-635-1185), Osage Beach Book & Toy (3797 Highway 54, Osage Beach; 573-348-4788), and Rolla Books & Toys (1000 S. Bishop Ave., Rolla; 573-368-4155)

“If you feel comfortable, it means you’re not continuing to push the envelope.” – John Lee Dumas This 30-minute podcast promises to deliver motivation seven days a week. The extremely motivated host, John Lee Dumas has gathered experience all over the place: the army, law school, startups and real estate. Perhaps these starts and stops influence his unique approach to interviewing successful business people on his show, which is to dive into their failures, so listeners can learn from their mistakes. Check out recent episode #442 to hear Shannon Kinney, founder of Dream Local Digital. Kinney confesses she faltered in the early team-building days of her business. Then confidently advises on Internet marketing. Subscribe for free on iTunes

“Work harder than anyone else. Last I looked, whether you’re a man or a woman, this is the recipe for success.” – Shelley Prevost Clearly, there’s a lot of talking going on about “female founders.” Shelley Prevost, founder of the business incubator Lamp Post Group, points out that sometimes talking gets in the way of doing. In this brief pep talk, Prevost reminds us that all goals are obstructed by hurdles and the sooner we quit dwelling on them the sooner we succeed.





Choose carpets that are tightly piled and stain resistant.


Keep your pet’s nails trimmed to avoid snagging.


Protect the subfloor with a moisture barrier.


Immediately clean up all spills and accidents.


Home office

1431 Southwest Blvd., Jefferson City, MO 65109

LEAD Nature vs. Nurture Overcoming the “mean-girl” syndrome

By Nancy vessell Nancy Vessell is a freelance writer and editor who worked for more than 20 years as a newspaper reporter and columnist. She contributes articles to two national health care publications in addition to freelance consulting.

“When competition becomes not about us succeeding but others failing.”

Let’s be honest. Haven’t we each felt a tiny bit of glee when a supermodel gains a few pounds? Or when your high school prom queen is the first to gray? Or when the smugly invincible star becomes vincible? Germans call that schadenfreude — deriving pleasure from the misfortunes of others. While not something to be proud of, the feeling is probably harmless as long as it involves only minor misfortunes that make the person seem more “real people” like us. The problem comes when we actively attempt to tear down another in order to raise ourselves up. When competition becomes not about us succeeding but others failing. We see it played out among insecure teenagers, sometimes with tragic consequences. By definition, games and contests must have winners and losers. Defensive strategy aims to undermine the offense in head-to-head contests. It’s part of the game, and it’s entertaining to watch. Not so in the professional world. And yet we witness undermining tactics. A British study released last October looked into the evolution of female aggression, which is rooted in competition for mates and resources in order to survive. The study explained that while competition among men is more overt and physical, female aggression is subtle by comparison. “Indirect aggression (the use of pejorative gossip and social exclusion) is women’s preferred aggressive tactic. Because harm is delivered circuitously and because it is executed simultaneously by several members of the community, it is a low-risk strategy,” says the study published by the Philosophical Transactions of The Royal Society. A Discovery article reporting on the study summed it up this way: “Just because females don’t grow giant horns doesn’t mean they aren’t ripping each other’s hearts out.” That might explain the basis for the disturbing middle-school mean girl phenomenon. Thankfully, girls typically outgrow it. Still, gossip, exclusion and other undermining tactics show up in the professional world in attempts to sabotage another’s advancement. It’s been said that in the struggle to gain professional parity, women are their own worst enemies. Let’s hope evolution takes us beyond that as we learn that survival is not dependent upon tearing others down. Schadenfreude is a natural feeling. So is envy. But so is the female instinct to nurture. Let us resolve to choose nurturing to counter the negative impulses. Celebrate another woman’s achievement with a note of congratulations. Lift up a woman who’s had a fall with a note of encouragement. Stop a gossip-fest in its tracks by saying something positive about the object of derision. Mentor a younger woman by sharing your knowledge and encouragement. And let’s teach our daughters to do the same. It’s not insincere. It’s tapping into our better selves. It’s time to end woman-onwoman crime and send the mean girl back to 2013.

Professional /daym/



How to keep your “baby” alive and healthy Starting a business is more similar to having an actual baby than you might think. Enjoy the pregnancy period. It could be the most important factor in the health of your new venture.

By Diana Kander Entrepreneur, author and Senior Fellow at the Kauffman Foundation, Diana Kander has written for Forbes magazine and was chosen as one of Kansas City’s Most Influential Women and as an Enterprising Women magazine 2011 Enterprising Women of the Year.


Professional /daym/

As a Senior Fellow at the Kauffman Foundation, I spend a lot of my time writing and speaking about idea validation and customer development, but it’s often difficult to convince entrepreneurs of the importance of spending adequate amounts of time on the idea stage of their companies. Most entrepreneurs think that if they can print business cards, put up a website, create T-shirts and build some code in just a few days, spending time developing their idea and business model shouldn’t take much longer. My pregnancy gave me the perfect analogy to explain the glaring fallacy of this mindset. The truth is, ideas need a proper gestation period before they ever turn into a startup, and if you don’t spend enough time on this stage of a company,

you are likely to prematurely launch your startup, significantly increasing its chances of failure.

Think of a startup like a toddler, because the two have a lot in common. Both startups and toddlers need a name, people who take care of them with titles and roles, legal documents, money for all sorts of things, a lot of your time, and, of course, really cute and comfortable T-shirts. But having an idea for a product or a service is different. Having an idea is the equivalent of conception. You know, a sperm fertilizing an egg. It’s the positive pregnancy test. And once you conceive an idea, you can hardly sleep or think of anything else. Your mind races, thinking

about all the possibilities of what this vision could turn into. But too many entrepreneurs confuse conceiving an idea for having a toddler startup. We’ve all seen entrepreneurs that get an idea and — without much interaction with their customers — prematurely launch a startup. They’re immediately raising money, hiring staff, making a very public announcement on Tech Crunch and building product. The vast majority of the time, these startups fail. Why? Because they don’t understand the differences between the conception and toddler stages of a business, or why that difference is important.

No one will ever say you have an ugly baby. The first major difference between having an idea and a startup is how others react to you. You need customer feedback to understand if your product or service provides value in people’s lives and what they like or don’t like about your company. But, as soon as you commit to a concept for a startup, people will stop being honest with you. They will hide their true feelings because they don’t want to hurt yours. Who are they to stomp on your dreams? It’s clear that you are not reconsidering once you hire a sales and marketing team and print T-shirts, so why would they ever tell you if your product serves no real value in their life? That’s like telling parents they have an ugly baby. And it’s not just the outside world that is different when confronting an idea vs. a startup. YOU are different.

Pregnancy vs. raising a business. Two very different times. When you are pregnant with an idea, you are an organized, calm, proactive individual who’s trying to learn and take steps to ensure you are having a healthy baby. You take time to read all kinds of books about what you should and shouldn’t eat and what kind of prenatal vitamins to take. You take proactive steps to develop healthy habits, like cutting out alcohol from your diet and no longer participating in bouts of mixed martial arts. You

have very few new expenses. And you’re learning about everything you can. You are just a sponge for information trying to figure out what kind of parenting style you prefer. But when you have a baby or a startup, things are very different. New parents and founders who have recently launched their ventures are very easy to identify. You are exhausted and frantic with only one thought on your mind: “Holy crap, I gotta keep this thing alive!” You are no longer a sponge for advice, instead you are operating on no sleep, spending money left and right, just doing whatever you can to keep that thing alive because you know that there is no longer any room for error. You are not open to new opinions. Not that many people other than your mom are even willing to offer them anymore.

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OK, so let’s recap. Conceiving an idea is not the same thing as launching your startup. And what this means to you and your visionary idea is that it takes time to figure out if the market values your product or service. If you try to shortcut this step, you will likely launch your company prematurely, instantly putting its existence at risk. We all know that children born prematurely have a much lower chance of survival. The same is true for your startup. A premature launch will require more funding. A premature startup will need a lot more care and support than it would if you spent the proper amount of time incubating your idea. Spending time on idea development doesn’t mean you can’t get started immediately. You should. It just means that you need to refocus your energy from the things you would normally do to take care of a startup, like marketing, sales and software development, to time developing the idea, figuring out the real value proposition you offer to your customers. Most people will only get one chance to launch a startup. Just one opportunity to quit your job, spend your life savings and chase your dream. So don’t you want to save your one big launch until you have the greatest possible chance of success? This article originally appeared on

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By Susannah Sodergren

Some of the best business ideas come from simply looking around and asking, What if?


Where we break business ideas down to the basics.




Wedding planner

Gardening coach

Business plan service

You’d need:

You’d need:

You’d need:

< $1,000

< $2,000

Expense to consider:

Expense to consider:

Marketing materials

Insurance and association fees

Less than $2,000

Expense to consider: Initial legal fees

You’d earn: $25,000 – $50,000

The best part would be:

You’d earn:

You’d earn:

$5,000 to start, then up to $40,000/year

$20,000 – $75,000

Creating the best day ever, over and over

The best part would be:

The best part would be:

Sharing your passion

The worst part would be:

The worst part would be:

Putting those in need on a path to success


The off-season

The worst part would be: Bringing dreamers back down to earth

For some people, once in a lifetime is enough time spent planning a wedding. If you still go nuts for nuptials, are a good multitasker and have a good design sense, then wedding planning could be for you. You don’t need much to get started: Namely contacts, materials to create look books and a handle on organizational apps. The rest you’ll offer through performance, with a producer’s can–do attitude, and an unflinchingly calm manner — there may be times when you find yourself the only dry eye in the place. Offer consultancy at an hourly rate or produce the entire event yourself for a fee. You can get the word out about your new business by buying local ads, establishing good relationships with vendors and attending bridal shows.

Not everyone can afford to pay a gardener, and not everyone wants to. After all, the joy in gardening comes from doing it yourself. But successful gardens take planning and knowhow. Failed first tries cause many to hang up the gardening gloves before they’re even dirty. So how about a gardening coach? You’d help new gardeners get a good start and keep the dream alive: Outfitting them with the best materials and tools, advising on the plants that will do best in their yard, helping to plant and fertilize, then checking in for maintenance and troubleshooting. You could offer group lessons on planting, potting or cooking. Consider creating your own reference materials like gardening guides and cookbooks to sell at farmer’s markets and gardening centers to market your services.

If you know how to start a business, why not start dozens of them every year? A business plan is crucial to any new enterprise, but many people are too overwhelmed or eager to bother making a good one — or even making one at all. With a business plan service, you could listen to your clients’ big ideas and translate them to actual numbers on the page. Besides financial knowledge, you’ll need to be good at business–writing and have the communication skills to balance authoritative guidance with calm encouragement. Invest in a good website, software and quality printing materials. Then charge by the hour or with a flat fee. And never stop networking: Banks, career counselors, colleges; they’ve all got a rotating crop of new clients.

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You see a R ake We see all the green goodness the world has to offer. We see roses, petunias, and hastas. Coy ponds and stone walkways. We see an afternoon in the hammock with a good book. Come in. We’ll help you grow your garden.

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By Susannah Sodergren

T ren d in g :


Women moving business forward

Call it the feminine drive to nurture. Call it the savvy tapping of a growing market. Here are just a few ways women are founding businesses to help others get their start.

Pipeline Fellowship Creative Coworking LearnVest Chic CEO Having an MBA doesn’t mean you actually know how to start a business. That’s according to Chic CEO founder, Stephanie Burns, who found herself in business school gaining a lot of information with no idea of how to put it into action. Her situation spurred her to create a place for women of all experience levels to find straightforward steps to success. Whether you already own a business or just have an idea, her free site breaks down in plain language the many processes you’ll go through. It’s full of useful tips, templates and recommendations for events, people and publications that can help.

Money can be paralyzing — whether you have a little or a lot. Alexa Von Tobel created LearnVest to empower people to accomplish more with their money. The free website offers a 7-step program to help members work toward their personal goals at their own pace. Von Tobel understands the risks that entrepreneurs, in particular, often face — she dropped out of Harvard Business School to start LearnVest. Her program offers thorough support, assigning every member their own Certified Financial Planner to guide them along. CFPs advise one-on-one over the phone and email, and help members view long-term goals as a series of doable challenges. Dynamic money-managing apps help users visualize every detail along the way.

If you’ve ever worked from a home office, you know it can be a struggle to stay on task at times, prioritizing laundry, lunch, anything over actual work. Angela Valavanis opened Creative Coworking with her husband in Chicago after such an unproductive period at home. The company provides workspace to individuals or groups — often entrepreneurs who need a place for their team to gather and get a business off the ground. Members pay an affordable monthly fee based on how many days a week they need the space. Besides the tangible benefits of a comfortable, fully-equipped office space, members receive those elements of office-life that boost productivity in their own way — like a change of scenery, a bit of routine and inspiring conversations with creative coworkers.

Boot camps aren’t unheard of these days. But this one’s not training for bikini season. Natalia Oberti Noguera founded Pipeline Fellowship to teach women philanthropists how to become angel investors. According to the fellowship’s site, women made up only 22 percent of U.S. angel investors in 2012, and only 5 percent were minorities. Pipeline Fellowship boot camps in major cities around the country educate women on how to use their money to help entrepreneurs who want to do social good and then introduce them to such female entrepreneurs at a Pitch Summit. In the end, everyone’s in better shape.

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Diaries #002 Plume story and photos by Nichole L. Ballard

Kelly Gilion seized the opportunity for a second shot at retail success 30

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If you were to ask Kelly Gilion how much planning and effort went into opening her new shop just off Route K outside the city limits of Columbia, her answer might surprise you. Gilion launched Plume, from idea to opening, in less than four months. “This is kind of the crazy part of the story,” she said, grinning and chuckling to herself as she sat at a large dining table strategically placed in an area designed to

imitate a kitchen, just to the right of the entrance of her shop. “I had driven past this location probably 2,000 times over the last couple of years,” she said. “It was very nondescript. I honestly don’t know if I ever noticed it before.” Plume now occupies the former resale shop known as Patty’s Place. Gilion spotted, or thought she spotted, a large yard sale and stopped to take

a look. Gilion stopped off at the Patty’s Place sidewalk sale June 28. Plume opened Nov. 1. It started with just wanting to dig through all the stuff she had here, Gilion said. “It was her life’s treasures.” Being a creative person and in marketing she thought those treasures could be arranged a bit better. “When I looked at her (business) card I could see what her vision was,” Gilion said. “She had things set up much differently.” And Plume is a place set up much differently than a typical resale/consignment shop. Everything is strategically placed for the maximum effect. Gilion wanted the shop to look cohesive and have areas of the home that are well represented. In addition to the various handmade items, vintage pieces share center stage alongside modern décor. And don’t forget the homemade bakery items and coffee available. “This really wasn’t my

idea,” Gilion insists. “I think I’ve taken the heart of [Patty’s] original idea and brought it to life. She really deserves the credit for putting a shop in this space and pouring her heart into all the treasures she had. I just came along at the right time. “I think my story is a little bit different because it was just one of those things that just happened.” Even if the opportunity popped up at random, this isn’t the first go at retail for Gilion. She and her husband took a shot at opening a retail store more than 10 years ago in a different city. Things didn’t work out, but she is learning from her mistakes.

We thought we HAD to have the credit card reader and the software to go along with it. Turns out we didn’t HAVE to have any of it, Gilion said. When I think back, that was a huge chunk of our startup (costs). Gilion swipes credit cards and records transactions all on her iPad through an attachable card reader and an app that connects directly to her bank account. She cut out the Internet and telephone service and runs everything, including a wireless hot spot, through her cell phone. Other costs she’s avoided: high rent and inventory. “We had a huge amount of money tied up in inventory

and we started out with a huge amount of debt,” she said. “I’ve minimized that aspect.” As a consignment store, inventory is next to irrelevant. “It was important that I created a shop unique enough that people would go visit it regardless of where it was located,” she said, attributing much of her success to her vendors. “I do everything I can to promote and sell their merchandise, but at the same time they are all in their individual social circles talking about the fact that their merchandise is at Plume. I have a lot of help marketing just through that word of

“It was important that I created a shop u n i q u e enough that people would go v i s i t i t r e g a r d l e s s of where it was located.”

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mouth. It’s kind of like a business network.” Plume is also outside the city limits and rents from a space that was grandfathered in to zoning and retail. It has been beneficial for Gilion because she hasn’t had to go through much of the permitting red tape. Most of the money invested in her shop was spent on refurbishing the space, which came from personal savings. “I probably would not have done it had we not had just a small amount of money and had I not been in a position where my kids would start kindergarten next fall.” Gilion has three children, 5-year-old twins, a boy and a girl, and a 2-year-old daughter. Even though Plume is only open part time, Gilion


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She’s been able to compete with other consignment-based stores by taking less commission from her vendors. Competing consignment stores take 40 to 50 percent commission. Plume charges 30 percent. “ I th i n k th a t m a k e s i t m o r e a tt r a c t i v e . ” said the paperwork is almost full time in and of itself. The biggest challenge has been balancing work and family, she said. The shop is only open three days, 26 hours per week. Some of her vendors help man the shop on occasion, but mostly it’s all her. She’s been able to compete with other consignment-based stores by taking less commission from her vendors. Competing consignment stores take 40 to 50

percent commission. Plume charges 30 percent. “I think that makes it more attractive,” she said. “In November I was pretty desperate to fill up the shop so I would have probably taken anything.” Vendors are now coming to her. Most are local, stay-at-home moms. “They are women with a lot of creative talent who wanted an outlet to sell their things,” she said. A few vendors have been around since before Plume

even opened. Gilion has been able to meet all of the expenses since opening, but doesn’t take home any pay. Plume saw a slight profit in December. Retail is slow after the holidays, the new owner explained, but sales in January are doing much better than anticipated. Gilion is hopeful she will recoup her startup investment at the end of the first year of business. So far, she’s right on track.

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It all started with a sock

Photos and story By Nichole L. Ballard

Each morning, without fail, Matt Murrie found himself on a frantic search and rescue mission to find two matching socks. Over the years, he had convinced himself that a Sock Monster must have invaded his home. At some point on his socks’ journey from the clothes hamper to the laundry room to the dresser drawer, all matching pairs had been scattered, causing Murrie to lose his wits and occasionally show up late to work. Then one day, a solution came to Murrie. It wasn’t an answer to his problem. It was a question: What if his socks didn’t have to match? Professional /daym/


“This single question changed my life,” Murrie told audiences at Columbia’s TED talks in April. “It exposed the power and potential of ‘what if’ because it didn’t just stop at socks. I started wondering what if there are other things in my life that are holding me back or causing me frustration or becoming overly complicated because of something that doesn’t matter.” A Westminster College English professor, Murrie began having lengthy, curiosity-soaked conversations with student Andrew R McHugh about various ‘what if’ questions — questions that challenged the status quo and had the potential to generate innovative solutions for both personal and global issues. What if you had just one day left on Earth? What if we all lived with an immigrant spirit? What if school were out forever? What if video games could save lives? What if women were in charge? What if Murrie and McHugh could create a conference — a different take on the nationally popular TED talks — that would bring diverse people together, raise thought-provoking questions, generate creative ideas and spark some real action?

A startup based on two words Over the past decade, Murrie has taught in five countries, on three different continents, and co-authored a handful of nonfiction children’s books. Needless


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to say, he became pretty good at asking, “What if?”, but organizing a large-scale event such as a conference was not one of his skill sets. “Andrew and I didn’t really know what we were doing,” Murrie recalls, “but that’s what entrepreneurship is all about — doing what you don’t know and learning along the way.” Despite the chaos that comes with any first-time event, Murrie and McHugh pulled off the inaugural What If…? Conference in 2012, attracting more than 200 participants to Westminster College. Fueled by their initial success, the duo decided to expand their What If…? side project into an entrepreneurial venture. “Our first instinct was to form a nonprofit because we had a very social mission. We’re not about money; we’re about education,” Murrie says. “But we quickly learned that there’s so much bureaucracy involved in forming a nonprofit. It wasn’t nearly as flexible as we wanted it to be.” Murrie began talking with others about a new movement called social entrepreneurship — forming a for-profit business with a social rather than pureprofit mission. “We decided to go with this movement — not just to make our startup process more efficient but also to show others that you don’t have to be a nonprofit to do good,” Murrie explains. The What If…? Conference is now just one element of an entire enterprise of

presentations, educational partnerships, social media outreach, blogs, videos and other projects that promote curiosity, an entrepreneurial approach to life, and education reform. Murrie and McHugh call themselves the What If…? chief curiosity curators — co-founders or co-owners seemed too stale. “What If…? is about encouraging people to be curious and then curating those ideas into something that people can take out into the world, share with others and take action on,” says the 38-year-old Murrie. “We want to be in a position where What If…? events are happening in high schools and communities all over the world. We want to use What If…? to help educators, administrators and students work together to create a better educational system.” He believes that ‘what if’ questions can help people see things from a different perspective, open minds to possibilities they hadn’t thought of before, help connect people with the resources they need to make their dreams a reality and create a more dynamic learning environment. “When you really start asking ‘What If?’ you can go into some uncomfortable places where you never thought you’d go, and that’s the point,” Murrie says. “We want people to be thinking about and exploring areas they normally wouldn’t.”

From educator to entrepreneur At first glance, it seems strange that a liberal-arts graduate, Peace Corps volun-

teer and children’s book author would be destined for an entrepreneurial career, but Murrie’s unorthodox background was instrumental in leading him down a business-oriented path. Growing up in Union, Mo., Murrie always felt a little bit of an oddball. He wasn’t a loner by any means, but he viewed life differently than his peers and neighbors. He couldn’t pinpoint what set him apart. “I didn’t have any entrepreneurial connections or influences growing up — not even in my extended family or community,” says Murrie, the son of two public school teachers. “That’s why

uncovering this passion of mine has been such a liberating process. I realized this is what’s different about me.” Murrie dreamed of becoming a writer and penning screenplays, novels and short stories, but that’s not why he majored in English at Westminster. Instead, he believed that English was the only route to studying multiple subjects rather than picking one. “I didn’t want to decide between business or political science or psychology or philosophy. With an English major, you get to study all other fields. You learn Marxism, structuralism, postmodernism, feminism, existentialism. It’s about taking

a single text and reading and interpreting it in several different ways.” After graduation, he joined the Peace Corps, where he racked up immeasurable experience approaching problems and situations from multiple perspectives. For two years, he taught English in Macedonia and later worked as an environmental specialist in Honduras. “In the Peace Corps, you’re dropped into a village with no other Englishspeaking people for two years and told to do what you can. You’re forced to figure it out. There’s no guidebook or YouTube video to explain it to you,” Murrie says. “The learning that takes place is

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Working through startup woes

Murrie has never been a 9-to-5, Mondayto-Friday kind of guy, but the incredibly long hours of entrepreneurship still wear on him sometimes. “With a startup, there are no set hours; you’re on all the time, like a fireman or something. There are times when your body just tells you, ‘OK, I’m done,’” he says. Murrie’s wife is currently enrolled in medical school, so she’s more understanding about the demands on his time. “I’m quite serious that if she weren’t as busy or busier than I am, then there’s no way this could work.” On top of planning the annual conference, finding additional sources of revenue, meeting with potential partners, updating social media outlets and blogging about What If…? topics for the Huffington Post, Murrie continues to teach at Westminster and write full time. Keeping up with three full-time jobs isn’t sustainable, so Murrie knows that finding investors, partners and sponsors for What If…? is crucial. But it’s certainly not easy. Investors in mid-Missouri are much


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Photos courtesy of Matt Murrie

immense, and the way you feel when it’s over is ‘Hey, I can do anything.’ It’s just a process of figuring it out, failing and learning from those failures. Entrepreneurship is that on a daily schedule.” Before returning to Westminster as a faculty member, Murrie designed curriculums for schools in both South Korea and Macedonia. But his real interest in entrepreneurship started while writing nonfiction children’s books with his father, Steve. As the book publishing industry radically changed, more pressure was placed on them to promote and sell their own books. “This got me thinking — if I wanted to keep writing, I had to become better at this. I started researching and reading books on entrepreneurship,” says Murrie, who cites “The 4-Hour Workweek” by Timothy Ferriss as his biggest inspiration. “The more I read about entrepreneurship, I found the idea of being more in control of your life, your future and your occupation very liberating. It released something in me.”

more familiar with investing in products and services rather than ideas, he said. “We’ve had little trouble gaining interest in and support for What If…? from places such as the East and West coasts, where they’re known for innovation and supporting world-changing startups. Part of the reason why they love us is we’re not the next Facebook; we’re not just a mobile app; we’re doing something different. But when we talk to potential investors in Columbia, they don’t get what we’re doing.” Murrie and McHugh, who often work out of the downtown Columbia incubator, hope to gain more awareness and support in the Columbia community after their third-annual What If…? Conference, at the Blue Note in downtown Columbia on March 21 and 22. “We’re holding on to as much Missouri pride as we can and hoping to prove to the world that mid-Missouri can be just as groundbreakingly innovative as these other, better-known places,” Murrie says. He and McHugh are also busy working on several other revenue-generating projects, including a book proposal and an “edupreneurship” curriculum that promotes curiosity and approaches problem-solving from an entrepreneurial perspective. Just like any other startup, What If…? has had exhilarating highs and frustrat-

ing lows, but Murrie tries to embrace both successes and setbacks as valuable learning experiences. “The best advice I was given is: Do, do, do. The more you do, the more you fail, learn, discover and get done. It’s really that simple. So many people and businesses like to talk, talk, talk. That sounds good, but nothing comes from it. I’d rather do something wrong than nothing at all. Because if it is wrong, I can learn and then do something better.” Murrie says his startup journey has not only helped him sharpen his business acumen but also motivated him to address some of his own personal flaws. “In a lot of ways, this process has reinforced weaknesses and failures that I had denied I had,” he says. “If a friend or family member tells you that you really suck at this, it’s so easy to go into denial or only improve superficially. But this startup has challenged me to actually admit to certain flaws I had, mainly with organization and time management and focus. As an entrepreneur, the stakes are so much higher. It’s more personal. What If…? provided me with the necessary motivation to improve.” What if we were all honest about our shortcomings? What if we weren’t afraid to fail? What if all of us pursued our wildest dreams and ideas? What if?

Workshop #002

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Living 40

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Editor. Teacher. Founder. Danita Allen Wood has worn several hats throughout her more than 30 years in the magazine industry. When she got the call to head up Missouri’s state magazine, she found her own spirit of discovery.

On the edge of historic downtown Boonville and just before crossing the Missouri River into Howard County stands a hidden gem of rustic charm. Stately and impressive as it is, it might not be your first idea of where a small team of just more than a dozen creates an awardwinning state magazine. A tall, sleek building with revolving doors and taxis lined out on the curbside? Sure. But a hotel turned home for the elderly with cheery walls and hardwood floors that creak as you wind down the hallways? Not quite. Then again, Missouri Life is all about unexpected surprises. At the center of the lively bustle within the Hotel Frederick and the publication it houses is the work of co-owner and Editor-in-Chief Danita Allen Wood, whose own journey in the magazine world hasn’t been without a few twists and turns of its own. From finding her place as an undecided freshman at the University of Missouri to becoming a leader of numerous successful publications, Danita’s story is fitting for the happenstance creation of Missouri Life. She has brought her industry experiences — and a little bit of ambitious craziness — to propel the statewide publication into a leading regional magazine in the Midwest.


by Jennifer Liu photos by Nichole l. ballard

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Early enrollment Raised on a dairy farm outside Clinton, Mo., Danita grew up with a love for the outdoors. A call from the University of Missouri and an impressive scholarship led her to move away from her hometown to Columbia. But like many freshmen arriving at any college campus, she was still unsure of what area of study to pursue. Back on the farm, the phone rang. Danita was calling — a rare occurrence for the family that mostly communicated long-distance through letter writing — and she didn’t sound like her chipper self. She had spent the afternoon crying on the back lawn of MU’s Ellis Library with a looming class registration date on her mind. “I called my mom just crying my eyes out,” Danita says. “She said to me, ‘I’ve just been reading about this thing called agricultural journalism. You know you love agriculture, and you’ve always been a great writer.’ The next day I got an appointment with the agricultural journalism advisor, and I immediately felt at home.” She quickly became involved in her reporting classes and took to magazine editing. She gained industry experience early on with a summer internship at Successful Farming with powerhouse publisher Meredith Corporation, where she became the first woman hired to specifically write about agriculture instead of being limited to home and lifestyle trends. Her skills eventually landed her the job of associate editor and then senior editor of the magazine.

Launch pad Danita soon had a packed schedule and ambition to match. During her time

with Successful Farming, Meredith was launching a new magazine every two years. Danita secured herself a spot on the development committee with a proposal in mind. She realized that although the Midwest embraced a substantial farming community, many who lived in the country didn’t farm — they just liked living there. Shouldn’t there be a magazine for them, too? While juggling her home, family and professional life, Danita and a team began to research and prepare a proposal for a new country home and lifestyle magazine. After building prototypes, defining a circulation and developing a mission for the proposal, Meredith chose the proposal as one of three ideas to move forward. But it didn’t get the top spot. Defeated but not discouraged, Danita turned her attention back to leading Successful Farming, but the idea of creating a country lifestyle magazine persisted. A year after the new-magazine pitching process ended, Danita received a visit. Jim Autry, the president of Meredith at the time, had a proposal of his own for her. “He said to me, ‘You know that little country magazine idea you had?’’ Danita says of the unexpected but welcomed opportunity. “’What if we put country music that went with that?’ And because he was proposing this to me, of course it sounded good.” As luck would have it, the company wanted to produce a country music title, so Danita did the research a second time to blend her country living idea with the addition of music entertainment to the mix. “I was doing this preparation full well knowing that I might not even be named editor of the magazine if it came about,” she says. “Previously, the woman who developed Midwest Living wasn’t

“If you ask what m o t i v a t e d u s , it was probably f i r s t a n d f o r e m o s t i n s a n i t y, ” Danita says. “But it’s worked out.”


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hired as an editor even after they made the launch decision. But they did hire me.” Within her six years of editing the newly launched and renamed Country America, the magazine reached a circulation of more than one million and was named one of Adweek’s Ten Hottest Magazines three years in a row. She flew crosscountry by jet; had an impressive fashion allowance; frequented New York, Los Angeles and Nashville; and led a growing magazine to success. But with a young family in mind, editor-in-chief wasn’t her only important role. “I had committed myself to so much travel,” she says. “I had three little kids, and I was afraid I would miss something by traveling so much.” Thinking of her Missouri roots, Danita wanted her three children to experience living in the Show Me State and getting to know their grandparents. After deliberation, she picked up the phone yet again. This time, she wasn’t calling her mother. She dialed the number of Don Ranly, her old master’s-degree thesis adviser at MU who she credits as a major influence in her academic and professional career. “I called down to Don Ranly and said, ‘I don’t suppose you all would want to hire anyone like me,’” she recalls saying. “There was a long silence. He said, “I’ll call you right back!’ Click.” Danita later learned that the reason for the silence following her question was because Don was just about to make a job offer to another candidate before she unknowingly threw her name into the hat. Half an hour later, he called back and offered her a position to teach. He mentioned one of the school’s teaching tools, Missouri magazine, and he let her in on an idea of how she could make it big.

A brief history In 1973, Bill Nunn of Jefferson City wanted to create a magazine that highlighted the hidden gems and well-known namesakes of what makes Missouri great. After going through several owners over the next few decades, Missouri magazine eventually ended up in the hands of a printer just over the river in Illinois. By the time Danita returned to MU to teach in 1995, it was being used as a teaching tool in the journalism program. Students would contribute editorial content to the magazine, but the publication itself was

Photo courtesy University of Missouri College of Agriculture Food and Natural Resources


Danita allen wood

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not in the position for growth. Danita saw potential where others didn’t. “It just wasn’t going to grow,” she says. “It needed to be run like a business to do so, and there wasn’t any investment going into it. We just decided we’d do it and make it work.” After several years of the school going back and forth about whether it should provide financial backing to grow the magazine, Danita saw that it just wasn’t going to happen. She had done it once before and decided it was time for another renewal. She and her publisher and husband Greg Wood bought the title from the printer and separated the magazine from the school. This time they were on their own without Meredith’s resources, but they were determined to turn the magazine around.

Living Missouri Life In 1999, Danita and Greg had a new addition to their family — a brand spankin’ new magazine ready for some change. Although the title had its own history, the newly renamed Missouri Life was just starting for them. “There was really nothing to take over,” she says. When they initially started looking into the venture, they were told it had a readership 10,000 strong. But when they finally took over, they realized the circulation was only about 500, and very few subscribers were actually paying. “For us it was really like launching a magazine. This was on a


Missouri magazine, now Missouri Life was started by Bill Nunn


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Danita graduated from MU with a master’s degree in journalism

1989-1995 Country America, founding editor



1980 1980-1989 Successful Farming, various editorial positions

1992-1994 Country America named one of Adweek’s “Top 10 Hottest Magazines of the Year”

shoestring. We knew just enough about circulation and ad sales to be dangerous.” On a tight budget with a lot to accomplish, Missouri Life began to dust itself off from the basement of the Wood household. The whole family even got involved. Danita’s oldest daughter contributed calendar events and her two younger children stuffed circulation envelopes. And there were still more phone calls. “We were doing circulation promotions, and I kept order forms in our bathroom upstairs,” Danita says. “The phone would ring at 2 a.m., so I would jump out of bed and say, “Missouri Life, hello!’ And then I’d fill out more forms. It seems crazy, but it’s what we had to do.” Late nights also meant staff who would pack pajamas and a toothbrush to stay over during those early rounds of production. As if endless days to put together the magazine weren’t enough, Danita continued to teach at MU. “It was completely crazy teaching and doing that,” she says. “You had to be halfinsane.” But the insanity would pay off, and the magazine slowly expanded out of the Wood household to an official office space. Growth was a good sign, but there were still unanswered questions. “Should we be doing this?” “Should we keep trying?” “Should we be writing this check to keep this membership when we’re barely scraping by?” Missouri Life rapidly

“For us it was really like launching a magazine. This was on a shoestring. W e k n e w j u s t e n o u gh about circulation and ad sales t o b e d a n g e r o u s . ” consumed the money Danita and Greg had invested, but they did what they had to, to make payroll every time. “If you ask what motivated us, it was probably first and foremost insanity,” Danita says. “But it’s worked out. We must both have an entrepreneurial spirit. We saw the potential.” The constant search for backing advertisers also took time., It wasn’t until the past five years that Missouri Life was considered a stable investment in the regional advertising market. Now, it is recognized in the state as a top magazine.

Onward exploration Back in the offices of the Hotel Frederick, the sun creeps through the halls against a brisk afternoon. Bob Dylan’s “Like a Rolling Stone” echoes down the hallway of offices, all with the doors open. Since Missouri Life settled into the renovated offices in August 2011, they’ve expanded to another wing of rooms on the second floor. Other than outside business investment, however, the backbone of the

magazine has been the people that put it together. Gone are the days of all-nighters and staff members crashing on the Wood household’s living room couch. Now, 12 to 14 part- and full-time employees pop in and out of the Boonville office. The publication has also found support through other editors of “mom and pop” magazines that make up the International Regional Magazine Association. “It’s the people we work with that make it so wonderful,” Danita says. “It’s so much fun to work with people who are all excited about what we do. If you’re exited about what you’re doing, so are your coworkers. It all spreads.” So just how does she do it all? “I’m still not sure we know what we’re doing yet,” she says jokingly. After marking 15 years in business next April, increasing staff and production output, creating an extended business magazine, publishing eight books under its services, reaching 97,000 readers and winning the 2013 IRMA Magazine of the Year award, maybe she really does have it all figured out.



2005 1 9 95 - 2 0 0 5 Meredith chair and professor at MU

Missouri Life Media begins to publish state’s Chamber of Commerce magazine Missouri Business

Missouri Life wins the International Regional Magazine Association’s Magazine of the Year



For the second time Missouri Life wins the International Regional Magazine Association’s Magazine of the Year

P r es ent

1 9 9 9 - pr e s e nt Missouri Life, co-owner and Editor-in-Chief

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Photo by Anthony Jinson

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It starts wi th a

Tisha Spencer is a phoenix: Adapting and changing to make her dream of a career in the arts happen.

Spark b y M o l ly W r i g h t

Tisha Spencer, President of Firehouse Design developed a passion for art at a young age. By high school she was determined to pursue a career in an art-related field, yet, she no idea how to accomplish this dream. Before long, she was spending long hours doing research in the library and she even got a part-time job working in a sign-making shop to get more real world experience. But it was the summer following her high school graduation that this Jefferson City native began to see her dream become a reality, when a local ad agency that had just lost their graphic designer offered her a job. “I had heard of graphic artists, but I had never met one,” says Spencer, who at the time couldn’t believe her good luck. For the next two years, she juggled meeting deadlines with a heavy class schedule at Westminster College. “I was working a good 30 hours while going to college full time,” she says. “It was stressful trying to balance all of that at 20 years old.” Perseverance paid off when

she received her Bachelor of Fine Art at Westminster College through a joint art program with William Woods University. Immediately afterward, Spencer launched Firehouse Design with little more than a single computer and printer. “I had no experience, and a lot of my clients were 40 to 45-year-old men who did not take me seriously. Although some of that was justified,” she admits. “But it took me a long time to get past being called ‘kiddo.’” That was 18 years ago. Since then, Firehouse Design, named after Spencer’s husband Scott, who works for the Jefferson City Fire Department, has grown considerably. “Most of what we are doing today is more advanced print design and layout,” says Spencer who adds they offer web design as well. “Eighteen years ago when the Internet was new, I would have never envisioned that someday nearly half of our work would be web design.” For some clients they additionally develop ad campaigns, purchase media, and oversee production of radio and television spots.

Professional /daym/


Do n ’ t ta ke o n too mu c h to o so o n

H i r e g o o d pe o pl e t o ta k e c a r e o f t he d e ta il s

pr ov id e e xce pt io na l cus t o me r s e rv ice

“It really is slow and steady that wins the race,” she says, adding that what ultimately paid off for her was to go day by day, one job to the next, and working late at night to hit that next deadline. “Taking on too much too soon — debt, equipment, space and employees — before you really understand the business can lead to failure.”

Spencer suggests if you decide to expand, first consider your own strengths and weaknesses. “I am a good graphic artist, but I’m not always the best manager,” says Spencer, who says for her it’s important for her that she continues to work directly with clients and designing first hand. Bring on exceptional people who can free up more time for what you do best.

“It’s all about customer service. Every business is,” says Spencer, who believes running your own business requires being a people person. “As artists, we have an opinion of what we want. But we have to produce a design that matches the client’s needs.” Regardless of the business, she says finding middle ground between the two is essential to be successful.


Professional /daym/

Photos courtesy of Tisha Spencer

Spencer feels additionally blessed to have her business attached to her home—a decision she and her husband made before building their new home, which they completed in 2004. “I can be a mom; I can still cook dinner, spend the evening with my husband and the kids, Rylee, 9, and Addyson, 5, and help with homework.” If she needs to work in the studio later in the evening, it’s only a few steps away. She also feels privileged to be working in the community she grew up in. “I’m most passionate about local businesses, I understand the market,” she says. “When we are coming up with an ad campaign, I know that we are the people we are marketing to. I like to sit down with them, and they see I’m a real person who really cares about their business, because I’m also vested in Central Missouri, so why won’t I do my best work?”

Over the years, Spencer has also learned a thing or two about entrepreneurship, which she gladly passes along to others who are interested in starting their own businesses.

Ke e p l e a r ning, cha ng ing a nd a da pt ing Overall, Spencer believes the best advice she can offer is to keep learning, changing and adapting. There’s no way everyone can know everything today or in the future. “For instance, the websites we built a year ago, we wouldn’t build the same way now,” she says. “You have to keep up with technology or find someone who is willing to learn and bring them on board.”

k eep i n m i n d w h at you a r e t ry i n g t o accomp l i s h

d on ’ t und e r e s t imat e s ocia l me d ia

a nd o nce yo u d o succ eed g iv e back

Regarding her own business, Spencer says she keeps her own staff small. “I work with very talented people and we know our clients well. By working one on one with the clients, we keep our overhead down and our price very competitive.”

Keep up with it, or assign someone to it because social media can eat up too much time, she suggests. “Find a student to work for you — they understand it, they are very quick, they know it — and filter your good ideas through them.”

Spencer volunteers her graphic design skills with the Central Missouri Foster Care and Adoption and Memorial Baptist Church. “God has blessed our business and our family and the least I can do is be a blessing to someone else with the talents He has given me.”

Professional /daym/





Professional /daym/

KAREN HODSON How I got the job I wanted: She said it several times during the interview, “This is like a melting pot.” Karen Hodson was referring to the Lake of the Ozarks area. What started as a destination for a woman, who worked in diversity training for almost two decades, became her home and a place where she was able to reinvent herself through creating opportunities and actively participating with the Heart of the Ozarks Professional and Business Women. Originally from Lawrence, Kan., Hodson relocated to the Lake area in Aug. 2004 after her former husband retired. The plan was for her to work remotely with the company that had been her employer for 18 years. Like most good plans, it didn’t work out and Hodson found herself looking for a job. Instead of taking what she could get, or scanning the classified ads for a position in her wheelhouse, Hodson went after what she wanted, even if the job didn’t exist yet.

Karen Hodson is the tw i c e - e l e c t e d p r e s i d e n t of Heart of the O z a r k s P r o f e s s i o n a l a n d B u s i n e s s W o m e n . The organization has speakers luncheons and dinners for networking and contributes to various community charities and donates scholarships.

Q: So you move to Laurie and find out you don’t have a job. What did you do? A: “The first thing I did when I went looking for a job was to go where I wanted to go. The first place I went was Club Porto Cima. They did not have an opening. They ended up creating an opening for me in billing. I started there in December of 2004.”

Q: What was your strategy going into a place that wasn’t hiring? A: “I just knew I wanted to be there. I don’t know what it is, but I went in there with the mindset of ‘What can I help you with? I love this place and this is where I want to work.’ Just knowing they didn’t have an opening kind of got me down, but the club manager I was interviewing with, Jimm Moody, he had a great understanding of diversity and how that should be around the workplace. That really GAVE me an opening. It turned into sales and I ended up selling memberships over there until recently. They let me go because they had an opportunity with national sales two years ago. It forced me into trying to find something that I wanted here. Because of my association with my group, Professional Business Women, another member hired me as a property manager. I worked for them until October of last year. That’s when I realized I liked property management. I like customer service. I like making

people happy. I like making sure things get done, without having to sell them something. Then I moved back to Kansas to help my brother-in-law open a medical history museum.”

Q: When did you decide to come back to the Lake? A: “I ended up coming back to the Lake in the spring [of 2011] through Mike and Sandy Waggett. She’s a wonderful business lady who created her own website and 28 portals for brides across the United States. They gave me a part-time job. I learned all about social media and about the marketing that goes along with Twitter, LinkedIn and Facebook. They helped me get a full-time job. I tried a few places and I talked to Amanda (Rowden) who helped me talk the owner [of U.S. Resort Management] into making me fulltime. I now work for the property manager that takes care of the Private Quarters Club in Porto Cima.”

Q: You sound like you are a master of getting what you want. Some people wouldn’t have the gall to ask for what they want, let alone need. Most of us just cross our fingers and wait. A: “Don’t we all. I pick my time to ask for it. You have to lay the groundwork before and people get to know you are someone they can trust and put their faith in.”

Q: Tell me about your work with Heart of the Ozarks PBW. A: “I came on in 2007 as a regular member of the club. About five years ago they needed help in the treasurer position. I had about two and a half years as the treasurer. I was elected to vice president for a year and a half and this is my second year and last term as president.”

Q: What are you most proud of that you have accomplished as president of PBW? A: “I think getting the ladies to work together and bringing diversity — you really have to listen, especially when you have turmoil or differences of opinion and you have ladies of different ages working together. We’ve had a changeover in our fundraising committee and that wasn’t easy.

Q: How so? A: “When you’re volunteering, some things you are responsible for you want to keep a hold of. We were able to filter in new people and the former leader of the committee is now mentoring the new one. I really like to bring people together.”

Q: Do you consider yourself a mediator? A: “Kind of. You have all these new people in the workforce. It really is a melting pot. You really need the old and the new to come together to get something successful.

Professional /daym/


Photos courtesy of the State Historical Society of Missouri


Professional /daym/


Legacy: Jessie Alice Cline

Jessie Alice Cline was an entrepreneur and educator. A restaurateur, author, and lecturer. But to sum up her lifelong career, one might call her a nurturer. By Susannah Sodergren

During World War II, when American households were forced to ration meat, Cline set about educating the nation on ways to make meals go farther, namely by cooking meat at low temperatures.

Cline spent a lifetime sharing her passion for food for the betterment of others. Born in 1891 in Savannah, Mo., Jessie Alice Cline graduated from The University of Missouri and stayed on to teach home economics, eventually rising to the position of professor and then chair from 1930 – 1940. In 1923, she and her sister, Ruby built the Austin-Cline apartments on what is now MU’s Carnahan Quadrangle. They housed students in a handful of modern apartments upstairs, and fed them downstairs in Jessie’s restaurant, The Inglenook, a cozy campus hangout. While Cline eventually opened successful restaurants in larger cities, she spoke of the seriousness with which she fed her college customers in Columbia. In a piece titled, “Food Service and Social Education,” she outlined the responsibilities of campus kitchens to help students establish eating habits for a healthy and culturally fulfilling life. Besides skilled preparation, she stressed showmanship, “On a hot summer morning suggest ice cream atop cereals and watch the students reaction. They’ll sing your praises!” she wrote. Clearly The Inglenook gained favor by appealing to youthful appetites, but make no mistake, it was also a formal affair. Cline ran a dining room that demanded respect. At dinners and Sunday meals it was coats for the boys and no slacks for the girls. “... The students’ behavior was much improved when they were properly dressed!” Cline observed. Beyond feeding her customers, Cline was vocal about the importance of nurturing one’s restaurant staff. She studied and lectured on management techniques that encouraged positive motivation rather than intimidation. In 1940, Cline was appointed to Director of Home Economics for the National Live Stock and Meat Board in Chicago. There she also owned two restaurants on North Michigan Avenue — Parkway 723 and Blair House — and served as the food editor of American Restaurant magazine. But it was during this time that Cline really made a name for herself in meat. During World War II, when American households were forced to ration meat, Cline set about educating the nation on ways to make meals go farther, namely by cooking meat at low temperatures. Cline continued her work through the following decades: educating through the National Restaurant Association, as president of both the Missouri Restaurant and Dietetic Associations, and running two more restaurants in Kansas City and Columbia – Cline’s Cafeteria. Jessie Alice Cline ran her kitchens with great care for her customers, and she spent decades setting and sharing standards to equip the entire nation to do the same. In a 1972 memo she wrote, “Dietetics and nutrition, as careers, are really new products of this century. But the women who established these professions are outstanding and they have contributed dramatically to the development of the food service industries.” Though she wrote this to honor other women, Cline’s words shine a light on the lasting importance of her work.

Professional /daym/




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Kelley Upham is the newest account executive at Columbia-based Caledon Virtual . Prior to her new position with Caledon Virtual, Upham marketed senior living facilities and continues to be involved with community service as well as the Columbia Chamber of Commerce.

GIRLS WITH GRIT O pportunity looks a lot like hard work

Melissa Dunn has joined Huber & Associates, Inc . in Jefferson City as marketing manager. Mary Lou Stone has joined Four S easons Realty in Lake Ozark as an agent. Originally from New England, Stone has been a realtor since 1985 and relocated to the Lake in 2005.

Arminta Phelps received the Doctor of the Year award by the professional group Wellness Champions. Phelps works with Achieve Balance C hiropractic in Columbia.

Kayla Wilbers has changed positions at H uber & A ssociates , I nc. from marketing manager to IT consultant.

Patricia Pollock is retiring from L incoln U niversity. She will continue to offer tutoring services as a volunteer at the Universityâ&#x20AC;&#x2122;s Center for Academic Enrichment and volunteer at the Governorâ&#x20AC;&#x2122;s Mansion.

Macon City Clerk Vicky McLeland received a plaque in honor of her 25 years of service from the C ity of M acon during an awards ceremony.

Michelle Cook was named Kiwanian of the Year for 2013 by the K iwanis C lub of Ozark Coast. Cook is the general manager of

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Hub and Spoke, page 12 Innovative Designs, page 28 Interior Design Associates, page 54 JCMG, page 34 Jones Beltone, page 22 Leslie Davis RE/MAX, page 26 Mayecreate, page 5 Mid-America Mortgage Services Inc., page 14


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Mid-City Lumber Co. Ltd., page 10 Mid-City Lumber Co. Ltd., page 55 Nerium, page 26 O’Donoghue’s Steaks & Seafood, page 58

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A Grand Night Sometimes ... just sometimes ... not planning ahead pays off

By Keith Enloe

MUSIC, THEATER & Dance Feb. 22, 7:00 p.m. So You Think You Can Dance Rolla Edition Ozark Actors Theatre Rolla

$12 573-364-9523 Feb. 23, 3:30 p.m. & 7:00 p.m. “We Always Swing Jazz Series” presents Christian McBride Trio Murry’s Restaurant and Jazz Club Columbia



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My wife and I have become increasingly lax about planning for the past few years. I mean, why do we need to plan ahead? We’re “empty-nesters.” We don’t need to arrange a sitter or schedule how late we can stay out, so what’s the worry, right? It doesn’t always work out, but sometimes … just sometimes … not planning ahead pays off. It’s New Year’s Eve and my wife and I have zero plans … nada! We considered hosting our own party but that would take WAY too much effort. We figure, what the heck? We’ll spend a nice evening together

Feb. 28, March 1, 6, 7 & 8; 6:00 p.m.; March 2 & 9; Noon All My Sons Dinner Theatre Shikles Auditorium Jefferson City

$35 573-681-9012 March 1, 7:00 p.m. Moberly Area Council on the Arts presents Liberty Jazz Moberly Municipal Auditorium

Adults $15, Students $5 660-263-4100 ext. 11262 March 5, 8:30 p.m. – Midnight Open Mic Night The Mission, Jefferson City

— go out to dinner somewhere, come home, watch TV so we don’t miss the balldrop in Times Square, kiss each other at midnight and be asleep by 12:05. “Go out to dinner somewhere …” Ha! What a laugh! It’s the busiest night of the year and we’ve got no reservation. The odds are against finding an empty table anywhere. We stroll into The Grand Café in downtown Jefferson City on the off chance we can get lucky. As expected, the place is packed and buzzing with celebratory verve. I ask about a table and, you guessed it, I am politely told they’re

ARTS & Culture

573-642-0570 Feb. 27 – March 2 True/False Film Fest Columbia March 1, 9:00 a.m. – Noon

Feb. 20, 6:00 p.m. The Ronald McDonald House Charities of Mid-Missouri’s Red Shoe Gala Reynolds Alumni Center Columbia

Square Foot Gardening Cole County Extension Center, Jefferson City

$30, Couples $50 Registration required by Feb. 21 573-634-2824

Feb. 22, 6:00 p.m.

Ending March 9

First President’s Day Trivia Night Sir Winston’s Banquet Room, Fulton

Ronald Reagan and Margaret Thatcher: Their Special Relationship National Churchill Museum, Fulton

$200/team of eight Register at Kingdom of Callaway Historical Society

As someone who l o v e s f i n e f o o d a n d w i n e I can tell you, if th e p r o o f i s i n th e p u d d i n g , then the approach seems to be working. completely booked for the evening. BUT … there are a couple of open seats at the bar. This wasn’t exactly the “plan,” but the bar at the Grand Café is a beautiful centerpiece to the room and we are in no position to haggle. We pull up a couple high-legged pub chairs and begin what was to be a wonderful dining experience in a delightfully festive atmosphere. With its front window looking out onto High Street, the Grand Café is a long, deep room with tables positioned up front and a long, bench-style seating area adjacent to the dark, hand-carved bar in the back. We quickly discover our position has its advantages. The elevated seats afford a view of the restaurant and we are able to greet friends scattered about the place. The bar is the hub of activity: The palpable energy is amplified. The chef’s offering was a five-course prix fixe menu that did not disappoint. A

few of the selections included sashimigrade tuna tartar and beef Carpaccio — both light but incredibly flavorful; gorgeous chicken consommé — deep golden broth, rich, but not heavy; and some of the best seared sea scallops you’d ever hope to find in land-locked mid-Missouri, served with a creamy goat-cheese polenta. We also ordered the optional wine flight, which paired a different varietal with each course. My wife would never forgive me if I didn’t mention the desert — decadent chocolate éclairs. The Grand Café is one of Jefferson City’s newest restaurants. After completing his training at the California Culinary Academy in San Francisco, owner Ben Huhman spent time working in the Chicago restaurant scene including the popular wine bar BIN 36. He and his wife, Lindsay, a Jefferson City native, wanted to be closer to home and Ben thought the

community might be ready for something different. “I wanted to bring a big-city atmosphere into a smaller community,” he said. One feature that makes the Grand Café unique is its selection of “small plates.” “Small plates make a lot of sense for a number of reasons,” Huhman explained. “Diners can more easily share a sampling of different dishes. It’s healthier because portions are moderate. You don’t end up feeling overly stuffed after a meal, and it’s quality over quantity. “It’s all about quality ingredients. I really want people to know that almost everything we put out here — even our bread and pastry - is made from scratch in our own kitchen.” As someone who loves fine food and wine I can tell you, if the proof is in the pudding, then the approach seems to be working.

March 14, 4:00 p.m. – 8:00 p.m. City of St. Robert’s Women’s Expo St. Robert Community Center, St. Robert / 573-451-2625 March 15, 11:00 a.m. – 4:00 p.m. Route 66 St. Patty’s Fest Downtown Waynesville Square

March 13, 6:00 p.m.



Feb. 22, 11:00 a.m. – 2:00 p.m.

Feb. 26, 2:00 p.m.

Randolph County University Extension Chili and Soup Dinner Trinity United Methodist Church, Moberly

www.extension.missouri. edu/randolph Feb. 22 & 23 Chocolate Wine Trail Hermann wineries

$30, advance purchase required /800-932-8687

Small Business Lending Workshop Waynesville/St. Robert Chamber of Commerce

Starting a Business: The First Steps Cole County Extension Center, Jefferson City

$35 / 573-634-2824

Reservations requested / 573-265-2993 March 4, 9:00 a.m. – 5:00 p.m. Columbia Chamber of Commerce Business Showcase 2014 presented by William Woods Holiday Inn Executive Center, Columbia


Professional /daym/



2 _____ Spencer, Chief of Jefferson City’s Firehouse 3 Actress Thurman 4 Female founder of Professional Daym 5 February’s violet birthstone 8 What’s the big _____? 9 The only American city founded by a woman (Julia Tuttle) 11 ____ Dunham, who gave birth to “Girls” 12 Fulton college that began admitting men in 1993 15 Ms. Dare, the first person born in the U.S., who shared her name with her state 16 A windy and wild bout of basketball 18 Online photo-sharing site cofounded by Caterina Fake 20 To win over with charm 22 Greek founder of the online Post 24 Adam and Eve were here 27 The owner of OWN 29 Kelly Gilion’s Columbia startup boutique 31 ______ Café, run by Jefferson City’s Ben Huhman 32 ____ & dot, trunk show jewelry company founded by Jessica Herrin 34 Ms. Barton, founder of the American Red Cross 35 MacDowell of Groundhog Day

1 Repurposed rail lines make up the ______ Trail 6 Makeup brand co-founded by its namesake, ________ Lauder 7 Often heard from a solo female 10 Australian bird 13 Women’s college founded in 1833 14 Father-daughter fighters, Muhammad & Laila 17 Had a meal 19 Valentine factory founded by Mr. Joyce Hall 21 Danita Allen Wood’s magazine 23 Better than none 25 Ruth Fertel kicked off this steakhouse franchise nearly 50 years ago 26 Gabrielle Bonheur Chanel, better known as ______ 28 The fourth greatest lake 29 Karen Hodson is pres. of the org. known as Heart of the Ozarks ____ 30 Annie Edson Taylor was the first to go over these Falls in a barrel 33 Creator of the Special Olympics – and of Mrs. Schwarzenegger 35 ______ we there yet? 36 Sworn in as Secretary of State in 1997 37 The Candy Lightner-founded org. against DUIs 38 Female-founded acne fighter


Professional /daym/

January’s Answers



C rossword By Susannah Sodergren



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Profile for Professional /dāym/

Professional Daym  

Celebrating and encouraging women in business

Professional Daym  

Celebrating and encouraging women in business