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Page 1

Volume 1, Issue 6

Mid-Missouri Women’s Business and Leadership





Whatever works.




FOUNDER Betsy Bell

EDITORIAL TEAM Susannah Sodergren Nelson Muller Molly Wright David G. Gaines Stephanie Detillier Monica Pitts Lili Vianello Nancy Vessell Keith Enloe

DESIGN TEAM Chris Moore Kim Watson Anne Tuckley Regina Peters Calene Cooper – Cover

MARKETING TEAM Audra Buxton Brett Wisman Angel Blankenship Paula Heath

PHOTOGRAPHY Lydia Ryan-Schuster – Cover Angel Blankenship Kim Watson

CONTACT US Editorial Inquiries Advertising Inquiries Publisher

PROFESSIONAL DAYM MAGAZINE Mid-Missouri Women’s Business and Leadership Do business like a Daym. P.O. Box 15, Auxvasse, MO 65231 Phone: 573-310-1357 Fax: 573-386-2268


36 Going global DAVID GAINES


On taking your business to the next level.

Startup diaries LINDSEY PANTALEO PHOTOGRAPHY “It’s about learning to do your best with what you have.” Lindsey Pantaleo

What’s best for the working mom and her family? WHATEVER WORKS


The changing face of Fulton DANIELLE WARREN One woman’s roll inside the cultural shift.


Monica Pitts on bringing home the bread ­— and baking it too.

If you tell them, they will come



Daym-Approved Man



You could twiddle your thumbs and wait. Or you could usher in the masses.

Sean Spence is a smart guy. He’s full of ideas. But what sets him apart is his drive to share them.

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have you ever experienced writers block on a deadline. it’s a horrific kind of tourture. your brain just shuts down.

Imagine what it was like living in your city during it’s heyday; when downtowns were bustling centers for activity and small business. Our mid-Missouri cities are rich in history. Take Moberly, for instance. The town was born in 1866, a year after the Civil War, when two real estate firms determined the


Heyday location of where two major railroads would intersect – one railroad linking the North


to the South and the other providing a new gateway to the West. In the years following, opportunity and business must have boomed. Their downtown infrastructure is proof of it. When most of us refer to downtown we’re talking about a singular street or a square. Moberly has blocks and blocks of beautiful historic buildings. My travels through Mid-Missouri have inspired me. All of mid-Missouri’s cities have tales to tell, and Professional Daym will be the magazine to tell them. We are currently developing a historic series investigating the heights of commerce and delving into interesting lore in each of the city centers where we distribute our magazine. Look forward to that. Something else became evident the more I traveled. It looks as if we are all plagued with the same conundrum: Many of our downtowns are dying. We aren’t building up our downtowns, we’re boarding them up. Literally. What happened from the heyday to now? The spirit of small business in our nation is a small ember compared to the roaring flame it once was. Fixing this problem is what keeps economic developers up at night. But why should you care if small business booms? Well, would you like to have another option for dinner tonight? There are lots of reasons we want a healthy entrepreneurial community: It creates jobs, gives more back to the community and brings us a variety of products and services we may have had to drive miles for in the past. Without a healthy small business economy our historic downtowns will crumble around us. Positive change starts with our community leaders — the people who have great influence over a town’s collective conscience. If you embrace your community’s new business, others will follow, and an organic entrepreneurial culture will begin to take root. The incredibly talented people down the street might just decide to finally open their restaurant — because in your community, the risk isn’t as risky. And look at that, you’ll have another option for dinner.



Betsy Bell call (573) 310-1357.

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Casual Fine DIning Jeff City style

900 E. High Street, Jefferson city, MO 65101 - 573.635.1332

BUSINESS REPORT A regional perspective on business news. ECONOMIC DEVELOPMENT M EX I C O Spartan Light Metal Products announced the company’s investment of $7,000,000 in facilities and $10,000,000 in new equipment over the next five years in an expansion of its Mexico plant. Spartan expects to add an additional 5080 new jobs through 2019. The building expansion is slated to be complete by the second quarter of 2015 and will include 58,000 square feet of manufacturing floor space and 10,000 square feet of office space.

L A KE O F T H E OZ A RKS A $10 million construction project is currently underway at The Lodge at Old Kinderhook, with completion expected in early 2015. The 84room lodge and conference center addition is expected to bring 30-40 additional jobs to the local economy.

M AC O N Onshore Outsourcing recently announced plans to purchase additional buildings and expand existing operations, which owner Shane Mayes hopes would add

100 new jobs to the local economy. Onshore Outsourcing provides an innovative rural outsourcing approach to offer information technology services to clients across the United States.

C OLU MB I A Northwest Medical Isotopes, LLC announced May 8 its plan to construct a radioisotope production facility at Discovery Ridge Research Park in Columbia. The facility will be primarily used to produce molybdenum-99, which is used in medical scans for cancer, heart disease, and bone and kidney disease. Northwest Medical Isotopes’ expansion in Columbia will include a $50 million capital investment and is expected to create 68 new high-paying jobs.

FAYE TTE The Missouri Department of Economic Development announced the awarding of $1,000,000 in Community Block Development Grant funding to the cities of Fayette and New Franklin and Howard County for the development of the Howard County Regional Water Commission to improve the reliability of the water and treatment systems in the community.

* Information listed in the business report is sourced from local newspapers, press releases, public records, social media, area experts and reader tips.

BRIEFS MO BE R LY Businessman David Weis was named to the board of trustees for Moberly Area Community College. Weis, who is the president of P.K. Weis Insurance Agency, is a long-term civic servant, having previously served as past president of the Moberly Area Economic Development Corporation and Moberly Area Chamber of Commerce.

that will result in one-bedroom apartments as well as temporary shelter.

R O CHE PO R T Les Bourgeois Winery is partnering with Jefferson City distiller Jonny Ver Planck to launch Planck & Anchor Distillers, a new line of rum, as well as gin and vodka. The new spirits will initially be available at the bistro and tasting room, however, the new distillery plans to expand to retail locations soon.



Columbia, Mo. has ranked #3 on the Forbes Best Small Cities for Jobs 2014 list. Forbes ranked 398 metropolitan areas based on employment data from the Bureau of Labor Statistics from November 2002 through January 2014. Rankings are based on recent growth trends, mid-term growth, long-term growth and the region’s momentum.

Miknan’s Main Street Pub moved into expanded quarters and a new location at 107 N. Main St. on the historic square in Fayette. With the move comes a new, expanded menu.

A plan has been announced for the construction of a new campus for veteran housing and support services at 2112 Business Loop 70, site of the former Deluxe Inn. Welcome Home Inc., Truman Veterans’ Hospital and the Columbia Housing Authority have formed a partnership to develop the 4.2-acre campus

CO L UMBIA Ameren Missouri began construction on a new, 11-mile natural gas pipeline from Columbia to Ashland on April 1. The project is scheduled to be complete by September 2014. SKINUE, a skin care line founded by biochemist Penelope Shihab, held a Columbia Chamber of Commerce ribbon cutting, press conference and launch party April 18.

Miknan’s Main Street Pub move Professional /daym/


News from around the region

t. James Winery’s Friendship School White wine was nam LAK E O F T H E O Z A RKS Caregivers of children with ongoing health conditions have been invited to participate in a new support group offered by Lake Regional Health System. Open to all parents and guardians of children with special needs, such as autism, Down syndrome, epilepsy, food allergies, heart conditions, neuromuscular disorders and other conditions. The group’s first meeting was held at 6 p.m. Thursday, June 5, in Lake Regional Hospital’s third floor conference rooms. Future meetings will be scheduled based on interest. “Our goal is to provide education and connect participants to resources,” said Billye Bennett, R.N., Lake Regional education

coordinator. “We understand that caring for a child with a chronic condition can be a challenging experience, and we want to provide a forum for caregivers to ask questions openly, and receive valuable support.”

$135,750 for HVAC installation by Hulett Heating and Air Conditioning, Co., $48,625 for electrical work by NEMO Electric, $85,465 for plumbing by GM Fire Protection and $32,720 for roof installation by Beaverson Roofing.



MOB E R LY The Moberly School District accepted several bids for the construction of the new Early Childhood Education Center, including: A $30,000 bid for earthwork by Keith March Excavating, $80,540 for the concrete work by Randolph County Foundation, $62,750 for framing work by 3 Brothers Construction,

The City of Osage Beach is accepting sealed bids for the Osage Beach Parkway Sidewalk Improvements Project at the office of the City Clerk until June 24 at 2:00 p.m.

JE F F E R S O N CIT Y Sealed bids for the Clay Street Bike Plaza Project will be received until 2:00 p.m. on June 24 at the office of the Purchasing Agent, 302 E. McCarty St.

OPENINGS MO BE R LY Heather Peek, travel advisor, has opened Your Travel Gal travel agency at 122 N. Williams St. in downtown Moberly. The travel agency specializes in “romance travel” for weddings, honeymoons and anniversaries for couples. Flat Branch Home Loans, the Columbia-based mortgage broker opened its 12th office. The new branch of Flat Branch Home Loans is located at 220 W. Reed St. in downtown Moberly.

JE F F E R S O N CITY Capital Region Physicians –Downtown Urgent Care hosted a Jefferson City Area Chamber of Commerce ribbon cutting at the recently opened clinic located at 220 Madison St.

F ULT O N Fulton native Veronica Baker recently opened Bronzed and Beautiful, a tanning salon at 107 W. Fifth St. The salon offers bronze, silver and gold tanning beds, an all-organic menu of spray-tanning services, as well as air-brushed makeup. Baker hopes to offer a manicurist, massage therapist and an esthetician for waxing as the business moves forward.

L A K E O F T HE OZ ARKS The Lake Area Chamber of Commerce held a ribbon cutting for Berkshire Hathaway HomeServices Lake Ozark Realty at the end of last month at 101 Crossings West Drive, Suite 202, Lake Ozark. Purcell Tire & Rubber Co. recently opened at 990 Virginia Ave in Osage Beach. The Lake Area Chamber of Commerce honored the company with a ribbon cutting last month.

AWARDS S T. JA ME S St. James Winery’s Friendship

Dickerson and family were honored for their many contr 14

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med Grand Champion in the recent 2014 Pacific Rim Win School White wine was named Grand Champion in the recent 2014 Pacific Rim Wine Competition held April 23-24 in San Bernardino, Ca. The St. James vintage beat out approximately 1,200 other wines to take home the prestigious award.

CENTRALIA The Centralia Chamber of Commerce recently awarded Richard Dickerson and his family with its annual Citizen of the Year award during the 27th annual chamber awards banquet. Dickerson and family were honored for their many contributions to the community.

L A KE O F T H E O ZA R KS Locally owned and operated LO Profile recently announced that it has won the 2014 Communicator Award from the International Academy of Visual Arts. Now in its seventh year, the magazine reaches readers across Missouri, as well as 38 other states. Lake Medical Spa was honored as medical spa of the year by Image Skincare, an internationally operated professional skincare company located in West Palm Beach, Fl. Lake Medical Spa is owned and operated by Dr. David Huang.

Left: Gene McCluskey, Moberly Public Schools superintendent Above: Site selection for the Early Childhood Learning Center

IN DEPTH By Kim Gaines, assistant superintendent, Moberly Public Schools

B I G DEVEL OPMEN T FOR THE LI T T LE ONE S IN MOB ERLY The Moberly School District is excited to announce the construction of an Early Childhood Learning Center (ECLC) to be located next to the district’s central office on KWIX Road. The ECLC will house the Title I Preschool and the ECSE (Early Childhood Special Education) students, as well as the Parents As Teachers program

beginning in the 2015-2016 school year. Currently, these programs are housed at the East Park building, along with the North Central Regional Schools ­— middle and high school — alternative programs. Building a new learning center for the youngest of the district’s students will give the NCRS programs room to expand their current services, as well as offer room for expansion of the Early Childhood programs. “This will be a ‘win-win’ for everyone involved. These programs provide services that enable our students to be successful in their academic endeavors from preschool to graduation,” states Gena McCluskey, superintendent of schools. The Early Childhood Learning Center will consist of six classrooms

with attached restrooms, a common area indoor playroom, a conference room, a teacher work room, offices for ECLS director Jim Johnson, Parents as Teachers, and district psychometrists; a kitchenette, public restrooms, and a lobby/reception area. The current playground at East Park will also be relocated to the new site. The district is in the process of finalizing bids and contracts for the construction phase of the project and hopes to break ground on the project this summer. The construction manager for the project is Tim Wetrich, Moberly School District’s director of maintenance, and the varied scopes of work will be completed by area subcontractors. Bids have been finalized on seven scopes of work at this time. The remaining internal phases will be bid at a later date.

ributions to the community. Professional /daym/


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Things we want you to know: A new Retail Installment Contract required. $35 device act. fee and credit approval may apply. Regulatory Cost Recovery Fee applies (currently $1.57/line/month); this is not a tax or gvmt. required charge. Add. fees, taxes and terms apply and vary by svc. and eqmt. Offers valid in-store at participating locations only and cannot be combined. See store or for details. 4G LTE not available in all areas. See for complete coverage details. 4G LTE service provided through King Street Wireless, a partner of U.S. Cellular. LTE is a trademark of ETSI. Contract Payoff Promo: Must port in current number to U.S. Cellular and purchase new Smartphone or tablet through a Retail Installment Contract on a Shared Connect Plan. Submit final bill identifying early-termination fee (ETF) charged by carrier within 60 days of activation date to or via mail to U.S. Cellular® Contract Payoff Program 5591-61; PO Box 752257; El Paso, TX 88575-2257. Customer will be reimbursed for the ETF reflected on final bill up to $350/line. Reimbursement in form of a U.S. Cellular MasterCard® Debit Card issued by MetaBank™ Member FDIC pursuant to license from MasterCard International Incorporated. This card does not have cash access and can be used at any merchant location that accepts MasterCard Debit Cards within the U.S. only. Card valid through expiration date shown on front of card. Al ©2014 U.S. Cellular Promo_Promo2_Print_DI_4_5x7


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Listen and Learn

Media recommendations for insights and inspirations on: LOCATION




Why Work Doesn’t Happen at Work

You’re Looking in the Wrong Place for Job Candidates

How to Sell a Craft Beer: Location, Location, Location

“Nearly half of job seekers who looked at a listing on [Facebook] applied for it.” – Abigail Tracy

“There’s a lot more going on ... than just an effort to produce and sell a better beer.” – John Tierney

We know the job search doesn’t start with drawing red circles in the classified section so much anymore. Social media is a major part of recruiting now. But it’s not all about LinkedIn. This article and its handy infographic point out the most popular social spot to post jobs is Twitter, but only 1 percent of candidates actually expect to find jobs there. Inc. recommends recruiters spread the word on Facebook or Google+, but it all really comes down to your company’s needs.

Moose Drool Brown Ale, Polygamy Porter, Mississippi Fire Ant Imperial Red Ale … Arguably half the flavor of a craft beer comes in its ultraunique name and artsy label. Now that there are nearly 3,000 craft breweries in America, even European writers and scholars are taking note of this sudsy silliness. They’re finding that consumers seek out these brands for the connection they deliver to a specific, culturally rich location. In an otherwise washed-out atmosphere of big-box and fast-food brands, authenticity is everything. Cheers to that!

“Giving someone four hours of uninterrupted time is the best gift you can give anybody at work. It’s better than a computer.” – Jason Fried


Jason Fried finds the office to be pretty unproductive. When most of us really need to focus and crank it out, we hide away from distractions, often at home. But there’s nowhere to hide at the office where we’re constantly interrupted — mainly by meetings and managers. Though the company he co-founded makes webbased productivity tools, Fried’s solutions for the distraction-packed office are refreshingly simple. Like “no-talk Thursdays,” and — gasp — canceling meetings. Available ONLINE at www.ted. com. Search “Fried.”



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Available ONLINE at com. Search “wrong place.”

Available ONLINE at www. Search “craft beer.”

Chef Brian Dulany H I S B I G D R E A M : The Southern Yankee: an All American Bistro C A P I T A L I N V E S T E D : $30,000 O P E N D A T E : Summer 2014 WHO:

“Grow Mid Missouri was the key to opening the door of opportunity for me. With their help my dreams became a reality!” – Brian Dulany :: 877-816-2332 ::

Grow mid-Missouri is a resource provided by the Moberly Area Economic Development Corporation for aspiring entrepreneurs of mid-Missouri.

Grow mid-Missouri is our proven program for starting new business. We assist with business plan development, financing, processes and publicity. Get your business started now.

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If you tell them, they will come. Don’t just build it and bide your time. Even the best locations benefit from promotion.


Lili Vianello

“ ... look at those one or two locations, on highly traveled streets or corners, that

SEEM TO HOST A CONSTANT S T R E A M of businesses, not customers. Every town has them.”

Lili Vianello is a community volunteer, radio show co-host and the president of Visionworks Marketing Group. She spends her spare time with her husband and their four-legged children.


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I G E T A S K E D all the time, “How much of my budget should I spend on marketing?” I find it to be an impossible question to answer directly. It leads to a dozen questions in reply. For example, how well-known is the business name? How aggressively do you want to attack the marketplace? Where is the business located? Let’s discuss the role business location plays in setting a marketing budget. I’ve heard of marketing budget percentages ranging from 3 to 12 percent of expected revenues. Generally, when coming in on the higher end of the scale, rent might be factored into the equation. Theoretically, the more you pay for rent, the better the location, and the better the location, the less you should have to pay for marketing. “Better” is a subjective word. For instance, in my personal ranking system, the “best” work location is about

four miles from home. Close enough to get there quickly and easily, but far enough away to not have to spend every moment of every day with my dear husband, who works from home. A little distance makes for a happy marriage. But think about it: If better means your business is located downtown on Main Street, with scores of people walking and cars driving by, in concept all you ought to have to do is hang your shingle and business will come. If you are off the beaten track, it stands to reason you have to pay more just to let folks know you exist. This concept starts to lose water, however, when you look at those one or two locations, on highly traveled streets or corners, that seem to host a constant stream of businesses, not customers. Every town has them. One business after another launches, makes the valiant effort and eventually closes, usually drowning in debt. It

always makes me question, is it the location that’s all wet, the type of business choosing to open there or the behavior of the owners choosing to locate there? My assertion is that it’s the latter. Invariably these businesses do little to market themselves, relying on streetside visibility and word of mouth to generate clientele. Unfortunately, many are on their way out just about the time word gets around that they even exist. Developing and implementing a plan to let potential customers know you are open and what you do is critically important. Just look at the web. In today’s world, so many businesses don’t even have a physical location. Even ones that do may find a large percentage of their revenues comes through web-based portals. Here is a perfect example of “If you tell them, they will come.” Not if you build it, but if you tell them. So things like keywords, backlinks and profiles, social

media engagement and online advertising become crucial to the equation. And traditional methods of promotion like television, radio or print ads, outdoor signage and public relations can produce traffic as well — traffic to an online site, or to a physical location. Making your business a destination — the destination — means interested buyers come to you. It also means they choose you over the competition. Of course, some businesses thrive by going to the customers or even by having customers follow them! The burgeoning food truck industry shows there is value in keeping location flexible. I appreciate these enterprises. For one thing, how badly does someone have to want to be in business to work in a moving, steamy hot tin can? For another thing, explain to me why an Italian sausage on a bun tastes better when I buy it from a dude on the street than from anywhere else. I mean really, why is that?! Lastly, the marketing maven in me loves that the traveling component of the equation becomes incorporated into the brand of many of these trucks. That dude is an essential part of my culinary experience. Many traditionally located businesses have done a fantastic job of creating brands, some even based on their location. Prison Brews in Jefferson City comes to mind. As does Flat Branch Pub & Brewing in Columbia. But it wasn’t their locations that brought the people. It was their marketing. And maybe the beer helped too!

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KNOW By Nelson Muller

“... many entrepreneurs fail to recognize T H E

LONG-TERM CONSEQUENCES. Weigh the value of what you get in return very carefully.”

Nelson Muller is vice president of Biz Crossing, an entrepreneurowned and -operated mergers and acquisition firm in Ashland, Mo.

All’s fair in equity The top 3 mistakes made in business structures I T I S P E R H A P S one of the greatest business comebacks of all time. Steve Jobs returned to Apple in 1996, 11 years after being fired from the company he founded. Then came the iMac, iPod, iTunes, and iPhone among others. His genius was unleashed and the world will never be the same. But, how did he get fired from his own company in the first place? What Jobs essentially did was sell his company — at least enough of it to lose control. And he did it piece by piece, starting with selling one-third of the company to Mike Markkula in 1977 for $250,000 ($80,000 in equity and $170,000 as a loan). Markkula went on to raise more equity funding through venture capital, further shrinking the stake of each owner. Then Apple had a meteoric rise to initial public offering in 1980. This means any person with a stockbroker’s phone number could become part owner. While only a very small percentage of startups (fewer than 1 percent) have raised venture capital money and even fewer will reach IPO, consideration of equity structure is important to all business owners. Here are the most common mistakes others make that we can learn from:

1. Giving away equity Selling equity is more expensive than debt, even if it doesn’t feel that way. After all, debt comes with cash repayment but you can barter equity for services, right? Yes, in the short term, it feels like you’ve got nothing to lose. But you are giving away large chunks of the future value of your business and your wealth. You’re also taking on a partner. So make sure it is a good fit not just financially but strategically. Selling equity can be the right move in some cases, but many entrepreneurs fail to recognize the long-term consequences. Weigh the value of what you get in return very carefully.

2. Not treating each partner equally You need an operating agreement and clear communication around what that equity consideration means for your partnership. Most entrepreneurs seem to understand you’ll share in the upside, and divide profits and dividends by membership percentage. This optimistic vision is not always realized. Say you have one partner and you are both 50-percent owners. You

invest $10,000 to start, and you give away 50 percent to a partner without asking them to invest. Then, you need to invest another $5,000 and they do not have cash available, so they don’t contribute, but the partnership stays at 50/50. From a legal standpoint, you have just given that person $7,500.

3. Not thinking about long-term strategy For entrepreneurs, every day you survive is a small success. But an eye on long-term goals is extremely important. No matter what type of equity fundraising you are considering: angel investing, friends and family, crowdfunding, bootstrapping ... , it is extremely important to consider how your current ownership structure and investor agreements will affect future capital-raising efforts. If your business has a large number of co-owners and you want to raise private-equity growth financing, you will have to get everyone on board and they will either get bought out or continue in the partnership with the new private equity partner. The right planning makes all the difference.

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Join our team today! Julie Snowgren | Director | Independent Consultant Jordan Essentials P.O. Box 195 | Moberly, MO 65270 | 660-372-1369 |


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PRESS RELEASES PLEASE Send all story or news submissions to




Think about turning your passion into a profession.


Where we break business ideas down to the basics.




Pop-up Shop

Mobile Market

Shuttle service

You’d need:

You’d need:

You’d need:

$500 - $5,000

$20,000 - $100,000

$5,000 - $100,000

Expense to consider:

Expense to consider:

Expense to consider:




The best part would be:

The best part would be:

The best part would be:

Sharing your product with the public

You can go straight to your customers

Serving neighbors with a simple service

The worst part would be:

The worst part would be:

The worst part would be:

When you pop, eventually you must stop

When customers can’t find you

Over-enthusiastical passengers

Perhaps you have a great product or service, but aren’t ready to open a store. Or maybe you’ve got the retail space, but not the goods, so your prime spot sits empty. How about a pop-up shop? It’s a great way to get the word out about what you’ve got to offer by setting up shop for a defined period of time, from days to weeks. Rent a high-traffic location. Then get the word out to your social networks, playing up the urgency and most importantly, the fun.

The national success of food trucks has kicked off all kinds of creative retail on wheels. Some businesses are just more fresh and exciting based on a truck, while others couldn’t actually survive in a stationary place. Video game arcades, for example, have disappeared to a large extent over the last couple of decades. Besides the obvious tech reasons, their main clientele can’t drive, and only comes out after school. Hence the recent rise of mobile arcades.

A shuttle service could do well in just about any community with an appreciation for efficiency and a healthy respect for the environment. Think of the places to which the people around you tend to flock: football games, shopping centers, the Lake ... With as little as your own SUV you could be cruising soon. Check all the legal boxes, research your routes, and dive into marketing. Distribute promotional materials at your destinations as well as local hotels.

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Leslie Loves to Help Mid Missouri Home Buyers

Leslie Davis 573-619-4592 26

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Moments count

They can send your life down a whole new path


Nancy Vessell Are the four years spent in

“SINGULAR MOMENTS IN TIME — unremarkable but for their later consequences.”

Nancy Vessell is a freelance writer and editor based in Virginia Beach, Va., although a Midwesterner to the core. A graduate of the University of Missouri-Columbia School of Journalism, she has worked for more than 20 years as a newspaper reporter and columnist. Nancy contributes articles to two national health care publications in addition to freelance consulting.

college valuable? Absolutely. Earned income figures bear that out. Likewise, the years spent developing a particular talent reap lifelong rewards. The value of time well spent can never be underestimated. But neither can the singular moments – those flashes in time upon which an entire life can turn. From time to time I like to take a look in the rearview mirror and spot those points in my life where the path took a sudden, dramatic turn. It’s an interesting exercise, somewhat like cheating on a maze. Rather than starting at the beginning and finding your way through the twists and turns and dead ends until you reach the finish, you trace the path in reverse from the finish to the start. That way you clearly see the defining turns in your life — ­ the points when small acts that seemed unremarkable at the time had significant consequences later. You would not be where you are right now without those moments. My first such turning point was the time in high school when I read a teacher’s encouraging note on an essay I’d written, which pushed me toward an education and career

choice that’s been good for me for 30-some years. There was another moment several years later when I picked up the telephone to call an acquaintance from college. We reconnected, which led to a lifelong friendship, not to mention an introduction to the man who became my husband. And today, with hindsight, I can understand the full consequences of the deadline my husband gave our daughter a few years ago when she was waffling day-to-day over which of two colleges to attend. On deadline day, she picked the one she was leaning to on that day. It was there that she met another student whom she eventually married, they settled in his hometown of Virginia Beach, and my husband and I relocated to that area three years ago. Singular moments in time — unremarkable but for their later consequences. Pausing periodically to recognize and reflect on them makes us realize how even small moments can have a huge impact. Some defining moments we initiate; some we respond to. Either way, moments can count when we act upon them. They can turn an ordinary day into an extraordinary, lifechanging experience.

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Q & A: Deirdre O’Donnell Life is good at the Lake. A Camdenton attorney shares insights on growing business in this unique economy. Even though this is changing, the Lake area is still largely rural. How does this affect your marketing strategy and plan for growth? I think that

Name: Deirdre O’Donnell Business: Phillips, McElyea,

culty that many people have finding good-paying jobs.

Carpenter & Welch, P.C.

Title: Attorney Age: 52 Why did you choose the Lake area? I actually moved to the Lake area to work as an assistant public defender in Camden County. A couple of years later I joined the firm of Phillips, McElyea, Carpenter & Welch, P.C. The Lake area is a wonderful place to practice.

What are the advantages and disadvantages of growing your business in a small community? The advantages are huge. The people are friendly and willing to take the time to visit. You see the same people frequently, and friendships form easily. The disadvantages have more to do with the lack of public transportation in the area and the diffi-


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What are the opportunities for business growth that the Lake area offers? The networking opportunities are plentiful. Conventional marketing is reasonably affordable. We have sophisticated businesses locally that handle the social media aspect of marketing. And the economy seems to be recovering in our area.

The Lake’s economy is largely a tourist economy and in the past businesses have largely been seasonal. Do you see that changing? Yes. With the addition of the big-box stores in the Osage Beach area, there are lots of year-round shopping and eating-out opportunities.

some people in rural areas have difficulty obtaining legal representation, either because of poverty or transportation difficulties. And sometimes, there just isn’t a lawyer that is nearby. I think for any growing rural practice, the lawyer needs to be willing to go to the client at times, and to find ways to build a trusting relationship without necessarily meeting face-to-face.

Are you able to attract customers from Missouri’s metropolitan areas to the Lake? Yes, with the reach of social media, this is not so unusual. We mostly see this in our real estate and criminal law practices.

There are many opportunities for networking at the Lake. Do you utilize any of them? I try to. We don’t learn a lot about growing a business in law school. In today’s legal climate, consumers of legal services can and do talk to several lawyers before deciding upon one. A word-ofmouth referral can really help

to build trust with a potential client and set you apart from the other attorneys he or she may interview. Word-of-mouth is still the most effective way to grow a legal business, so yes, networking is very important.

When it comes to networking, what techniques or processes do you employ to deepen those relationships? Just being yourself and letting people get to know you. Any relationship, even a networking one, must be built on trust.

How do you keep your technology current and relevant? This is difficult, but so important. We have a number of staff and attorneys, so buying all new computers is quite a commitment. Unfortunately, when you buy them all at the same time, they tend to need to be replaced at the same time. But we don’t see a way around it. Now, more than ever, it is important to have an efficient law practice in order to be able to offer competitive prices. Efficiency usually translates into having up-to-date technology.

What technology do you use in your business that helps with efficiency? With profitability? One thing is hosted email. We are getting ready to try Office 365, and we are pretty excited about that.

How do you blend traditional versus social media marketing to advance your overall marketing plan? It is important to work both into the budget. We keep thinking that the phonebook may be irrelevant soon, but it isn’t yet. It is important to track the success or lack of success of each form of media, then to make adjustments accordingly. If it isn’t working for you, then either scrap it or do tons more of it.

We run the numbers so you can run your business.

Jackie Forck, CPA Kim Hill, CPA Jenie Honse,

Staff Accountant

Jay Seaver, CPA

573-636-5507 3523 Amazonas Drive Jefferson City

What is the work culture of your business and how is it helpful to your overall business plan? It is a family-oriented business. We spend a lot of time together and fortunately we like each other. The friendly atmosphere is obvious to anyone who walks in. It helps our clients feel relaxed and at home in our office, which in turn builds trust.

What do you enjoy doing when you’re not growing your business? Being with my family, gardening and riding the Harley with my husband.

Heels or flats? Absolutely heels. And the taller the better. I plan to wear them until I can’t wear them anymore. Where do you want to be in five years? In this community. Professional /daym/





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I N F E BR UA RY, P HOTO G R AP HE R Lindsey Pantaleo opened her studio in an historic 1880s home on East High Street. Although her location is new, Pantaleo is a veteran in the industry. Launching her photography business at an age when most people are more concerned about finding a prom date, she turned a basement hobby into a thriving career in just a few short years. Along the way, she learned a thing or two and has some advice for others hoping to make it big in pictures.

Developing a passion Pantaleo caught the photo bug early. “My mother was a photography enthusiast. She took all of these awesome pictures and she kept track of dates and where they were taken,” she says of the snapshots that chronicle her family’s life. Over time, with some help from her mom and a good camera, she learned the basics of the art. Her father, an entrepreneur in the real estate industry was instrumental in getting her business off the ground. “Most of my business skills should be attributed to my Dad,” Pantaleo says, adding it was her dad who encouraged her to take her hobby to the next level. “My dad said if you are going to do this, you need to open a business.”

Focusing on business While still a high school senior, Pantaleo started shooting senior portraits. After she tried co-shooting a wedding for her teacher’s son, the referrals started pouring in. Her business grew quickly through word of mouth, enough to help pay for her college expenses at Missouri University of Science and Technology, where she received her MBA in 2007. In 2011, she married her high school sweetheart, Nick, who not only works full time at Scholastic, but also part time as the videographer for her business.

Framing a career Pantaleo knows that family support gave her an edge: “They gave me the knowledge, how to lay the foundation and how to grow, to help me start my business.” Yet, she stresses that anyone with a passion for taking pictures can be successful in this industry if they treat it like a business. “In the creative field, too often artists get too involved with creating art, but you have to sustain a living as well,” she says. So she offers a few pointers for those interested in pursuing photography as a career: F I R S T, D O Y O U R H O M E W O R K . Learn as much as possible about the industry. Talk to successful photog-

raphers about their business models and how they got started. Pantaleo says although technology makes it easy to take pictures today, it also saturates the industry when suddenly everyone is a photographer. “Yet, too often, people don’t know what they are getting into, so their businesses fail,” she says. F I N D Y O U R N I C H E . Pantaleo says beginners often make the mistake of accepting every job that comes their way, when what they need to do is specialize. “Shoot what you love,” she says, adding it’s more important, especially in starting out, to create your own brand of photography. B E C O S T S A V V Y. Although initially it might seem prudent to buy lots of “stuff” for your business, take a step back and see what you really need. “I started out kind of old school, buying lights, backdrops, props, because I thought that was what you had to do to be a photographer,” says Pantaleo, who realized later this was a mistake. “Don’t buy everything that is marketed to you, thinking that ‘If I buy this, it will make me a better photographer,’” she says, although she does suggest investing in good camera equipment. “It’s about learning to do your best with what you have.”

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SCOUT OUT ADVERTISING O P P O RT U N I T I E S T H AT W O N ’ T B R E A K T H E B A N K . “I did hardly any advertising those first five years,” says Pantaleo, who was in college at the time. She did participate in a couple of bridal shows to get noticed in the market. Today, although she advertises on a couple of wedding blogs, she relies heavily on social media, in particular Facebook and Instagram.

revenue streams that she canplug back into the business.

PROMOTE YOUR BUSINESS T H R O U G H O T H E R R E L AT E D A V E N U E S . In a competitive market such as photography, Pantaleo says it’s important to keep your name relevant in the field. Pantaleo shares her expertise as a staff writer for, a popular site for photographers. “I’ve had a lot of exposure in the industry through working with them,” she says. She also holds local photography workshops twice a year. As an added bonus, these activities provide additional

More recently, Pantaleo, working alongside her husband, has expanded the business to include cinematography. Last year their video “Best of the Road - Jefferson City” helped the city win “Most Beautiful Small Town” in the Rand McNally Best of The Road Contest. In September the couple will travel to Uganda for two weeks to make a video for Sole Hope, an organization that helps provide shoes for African children and employment opportunities for many Ugandan people. “We are going to follow


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N E T W O R K . Overall, realize photography is a people-person industry and making personal connections is key to success. “That’s probably my favorite part of this business,” Pantaleo says. “I’ve met so many people and I still stay in touch with so many of them.”

Company in motion

the shoes, from Jefferson City where they are cut out, to where they are being sewed in Uganda,” says Pantaleo, who is excited to join the compassionate project. “We will also follow one of Sole Hope’s shoemakers who has been with the organization since day one to show his routine and how his life has changed.” In the future, Pantaleo hopes to further expand her video services and work with more commercial clients. “Video is so interactive and it’s just so viral. I think in the next 10 years, people are going to have to have video on their websites to connect with people.” In the long run, she would like to use her talents to teach others. ”I know I have a life cycle in photography. My long-term goal is to be a teacher and speaker in the industry,” she says. For now, she knows she’s right where she should be. “I’m happy that I am able to do this full time. If you’re doing something you love, it’s all worth it.”

LEARN “Taking a small business G L O B A L

I S P O S S I B L E . Even in the smaller towns of mid-Missouri.�


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Going global BUILDING A SUCCESSFUL business is not easy. There are an awful lot of sleepless nights wondering where the next customer will come from. Not to mention all the other things in business that can cause anxiety. Maybe looking beyond Missouri for the next customer might just be the ticket to building a successful business, a global business.

There are a lot of people out there. According to a recent report from The Economist, if the state of Missouri were a country its economy would rank higher than that of Finland’s, which is the 42nd largest economy in the world based upon gross domestic product. This means that there are 41 other countries in the world that have larger economies than the state of Missouri. That means there is huge potential for new business in taking your business global. Only doing business in the United States leaves a vast opportunity untapped. In terms of population, North America is only the fourth largest continent. By itself, the United States is the third largest country in the world; but China and India combined are over ten times the size of the U.S., with over three billion people that are all potential customers. Yet, the American economy still sits atop all others, according to the World Bank. In 2012 the U.S. economy was about twice that of China in terms of gross domestic product.

The first step could be closer than you think. Thanks to the internet and a couple of shipping companies that can take your product from your front door to your customer’s, taking a small business global is possible. Even in the smaller towns of mid-Missouri. So, how does one even get started? The state of Missouri is a good option. The Missouri Department of Economic Development, the agency charged with supporting business in the state has an entire department of professionals devoted to supporting Missouri business abroad. With offices in several foreign markets, their international office offers a range of services, from research all the away to introductions to potential customers. Over a dozen professionals headquartered out of the Missouri International Trade & Investment offices in Jefferson City can be the gateway to global business opportunities. A variety of programs provide support for Missouri business owners at any level.

Get answers from people who know the right questions. For those companies that have already developed international business relationships and need a physical presence in a foreign market, hiring a consultant to act as a guide is a good idea. “Expanding into foreign markets is a quick way to expand one’s business,” says Jim Renzas, managing partner for The RSH Group. The Mission

By David G. Gaines

Taking your business to the next level Viejo, California-based consulting firm provides services to global firms searching for new markets to develop their business. Selecting a market in not as easy as throwing a dart at a map. “There are a lot of things to consider,” Renzas says. Where would the local office or plant be located in the market you’re considering? “Having people on the ground offers a critical eye close up on the business conditions there,” says Renzas. An evaluation of a market and its potential is also a key factor in moving to a global marketplace. Consulting firms such as The RSH Group can conduct feasibility studies to determine the potential of a return on investment. “Even political issues need to be considered,” says Renzas. An unstable government or some other change in the political environment could mean a change in the risk level of doing business in that foreign market. You can learn a lot about global growth by reaching out and asking for assistance. Learning from the experiences of others can save you a lot of time and expense. In my next column, we’ll take a look at the financial side of taking your business global. David Gaines has held management positions in the economic development, financial services and broadcast media industries. Gaines also started and successfully managed three small businesses.

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There has been a fire burning in the Brick District. Not the destructive kind, but the kind of fire that brings change. Not just temporary change, but a longlasting cultural shift. You’re looking at community leadership determined to revitalize their crown jewel – the Brick District. Gathered for this picture are Brick District business owners, employees and board members, city and county officials, Fulton Area Chamber of Commerce ambassadors and board members, Art House artists and volunteers, farmers’ market vendors and musicians, and some passionate local shoppers. Each one of these individuals has a hand in the change happening in Fulton. And this is just one of their stories.Professional /daym/ 39


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DA NI E L L E WA RR E N FAC E D an onslaught of questions when she and her husband, Brian, decide to uproot their lives in vibrant San Francisco Bay Area, largely considered one of the best places to live in the country, and relocate to historic Fulton, a sleepy town with several abandoned storefronts. Why would she leave such a cool city to come to mid-Missouri? A Jefferson City native, Danielle herself had only been to Fulton a handful of times. She knew about the colleges there, not much else. But when she spotted a quaint bookstore for sale in the downtown area, she and Brian immediately began daydreaming about how they could turn the disorganized store into a charming, welcoming destination. They saw the potential to not only bring new life to the bookstore but also to the entire Fulton community. “In San Francisco, we were an anonymous face in the crowd. Here in Fulton, it’s not hard to become a part of the community and make an impact,” says Danielle, an interior designer by trade. “If you put yourself out there, speak out about the things you’re passionate about and wave your flag, you’ll attract people who feel the same way that you do.” In less than two years, Danielle has certainly attracted the attention of the Fulton community and beyond. After opening Well Read Books with Brian in October 2012, she added a second downtown Fulton business, Court Street Custom Framing and Art Supplies, in addition to helping relocate and reorganize the Fulton Farmers’ Market. On top of all that, she’s the administrative director of Art House, a new nonprofit art gallery designed to promote local artists and offer art classes for the community. By employing her energetic, can-do attitude, she’s recruited dozens of Fulton residents, even the mayor and his wife, to help run Art House on a volunteer basis. Claudia Starr, director of the

Fulton Area Chamber of Commerce, says thanks to Danielle’s innovative and out-of-the-box thinking, more and more people are flocking to downtown Fulton. “Danielle is a dynamic, thoughtful, conscientious leader,” Starr says. “To open two new businesses and build a third organization has been very significant to the Brick District. Her efforts have been the biggest stepping stone for what will one day become a thriving downtown.”

Spreading her wings During a college trip to Italy, Danielle realized that she hadn’t ventured much out of Missouri and became determined to find a job out of state after graduating from Mizzou. “I was really struck by how many people I met in Europe who had been to places in the U.S. that I had never been,” she says. “Since I needed to find my first ‘real’ job anyway, I decided that I would find it someplace other than Missouri and live there for a while as a way of traveling and getting experience.” An architectural design graduate, Danielle landed a job with an architecture firm specializing in health care design in the Bay Area, where her sister was stationed with the U.S. Air Force. For 12 years, Danielle worked on large design projects including pediatric units, labs, hospitals, medical offices and senior living facilities. As she began considering a career change, her husband, who spent a decade and a half working in Silicon Valley, suggested that she open her own small business. Being an entrepreneur had always seemed intimidating to Danielle, even though her dad’s family were Mennonites who all had their own operations. With a little encouragement, Danielle started a craft venture on Etsy building and selling wooden catclimbing structures and other modern cat furniture. “After living in a tiny apartment

with three cats, I knew that everything at the pet store was atrocious,” she says. “As a designer, I felt it was a niche I could fill. I had a lot of success, but it never took off financially as much as I would have needed it to.” Growing tired of expensive, fastpaced West Coast living, Danielle and Brian began plotting a return to the Midwest and looking for a business that they could run together. Danielle couldn’t resist the opportunity to reorganize, redecorate and rebrand a bookstore with so much potential. It was just the entrepreneurial venture that she and Brian, an aspiring writer and avid reader, had been searching for. “I was moving into a new phase of life that was less about exploring and spreading my wings and more about putting down roots,” Danielle says. “We were drawn to the bookstore partly because of the idealistic idea of owning a small bookstore in a small town, partly because of Brian’s love of reading and books, and partly because it appealed to me as something I could totally turn around aesthetically.”

Helping to nurture Fulton To help get customers into Well Read Books, the Warrens almost immediately became involved in the Brick District Association’s efforts to boost the vitality and character of the downtown area. “Back in California, we experienced many good examples of thriving city neighborhoods and downtowns, but we never felt particularly attached to any of them,” Danielle says. “Upon joining the Brick District Association, we felt we had good ideas to offer because of our experiences in California; we felt we had a unique perspective of Fulton because we were newcomers; and we finally felt like we had found a place where we could make a difference, be an integral part and go deeper than we could in California.” Located in Fulton’s historic Brick

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District, Well Read Books has become the kind of charming shop where visitors love to stop by to chat with the Warrens, check out the new selection of used books and purchase uniquely selected gifts. The store is also now known for its book discussions, poetry readings, author presentations and other community events. A vegetarian and healthy-living enthusiast, Danielle quickly volunteered to help convince Fulton Farmers’ Market to relocate downtown. She continues to help schedule musicians and artisans as well as set up for each Saturday morning market. More farmers are now participating, and sales have increased. “Shopping for food and other wares is a basic routine, but by doing it in the town square, set to music, it somehow creates a sense of pride and community bonding,” Danielle says. “We’re sustaining our local economy and helping each other directly. When you spend your money online, there is zero benefit to the community. When you buy locally, not only do your dollars stay in the community, but you feel more connected.” Debbie LaRue, director of marketing and public relations at The Callaway Bank, says Danielle and Brian infused new energy into the downtown Fulton business community. “Many of us have known all along that we have something special here, but those ideas had kind of grown stale,” she explains. “When the Warrens walked in, they saw it too and helped to revive those thoughts. They’ve brought lots of encouragement to others with their forward, positive way of thinking.” Within a year and a half of opening Well Read Books, the Warrens quadrupled the bookstore’s revenue, but they still struggled to sustain themselves financially with a single income. Just as Danielle began looking for another avenue to supplement their income, the Brick District Association was proposing a nonprofit art gallery that would fill an empty storefront, help promote local artists and provide something else


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“‘Shopping for food and other wares is a basic routine, but by doing it I N T H E

T O W N S Q U A R E , S E T T O M U S I C , it somehow creates a sense of P R I D E A N D C O M M U N I T Y B O N D I N G . ’ ” — Danielle Warren

for locals and tourists to do in Fulton. To help pay for the rent, the nonprofit would need a couple of for-profit businesses operating inside of it. Danielle seized the opportunity and opened a custom framing shop. “Although I hadn’t done custom framing before, I had done similar things,” says Danielle, a photographer by hobby. “None of it seemed foreign to me. It was a natural extension of the things I already knew; it was just a matter of learning the specifics of the industry, which were easy to pick up. It was a really good fit for me and made sense inside the art gallery.”

Leading a volunteer army When Danielle agreed to serve as Art House’s administrative director, it was under the condition that the nonprofit needed to be fully operated by volunteers alone. A couple of weeks before Art House’s February opening, panic set in. The gallery was scheduled to be open from 10 a.m. to 6 p.m. six days a week. How could she possibly gather enough volunteers to fill all of those time slots? Steadily, community members stepped forward to help — retirees, college students, stay-at-home moms, a part-time pharmacist looking to do something creative, even the mayor and his wife. The nonprofit is already fully staffed with more than 20 volunteers. “People own their day; if they can’t come in, they find someone to come in their place,” Danielle says. “Having so many community members involved makes it even more fulfilling because everyone is committed to this project, beyond the people who started it.” Still in its infancy, Art House displays the work of about 50 local artists and offers various classes that

promote the creativity of people of all ages. The community interest has been more than Danielle could have dreamed. In late May, for instance, a three-day Plein Air contest attracted 44 artists from across the state and beyond to paint Callaway County scenes in the open air. Art House has also already helped rekindle some creative spirits. Brian Mahieu, an accomplished artist for more than two decades, had become disenchanted with his art and barely had two paintings still in his possession when Art House opened. He was reluctant to part with his last two pieces of work but agreed to display them in the gallery. Now, Mahieu has found his way back to painting and even serves as the Art House curator. “He is totally the life of this place,” Danielle says. “Art House revived him.” Danielle says she is encouraged and inspired by the increasing number of people who are now visiting downtown Fulton, spending time participating in community activities and shopping in local stores. “I am almost in disbelief,” she says. “It’s touching to see good efforts pay off. And there’s such a strong feeling of community and of family. I never had that feeling before as an adult because I’d always lived in a metropolitan area. Ultimately, in the back of my mind, I know that whatever we do for our community will be good for our businesses, but I forget about that a lot of time. I enjoy being involved in the activities that bring the whole town together and make the quality of life better for people. What’s so great is that the same opportunity exists for anyone who wants to champion something that is meaningful to them.”


Monica Pitts is the founder of MayeCreate Design. She and her husband Mike have

one daughter, Ellis, and two dogs, Maybe and Roxie. Monica considers herself an artist, yogi and web dork with the ability to speak geek and English.

What’s best for the working mom and her family?

By Monica pitts

Bringing home the bread ­— and baking it too.

Whatever works. Over the last 50 years, the discussion around working women has evolved quite a bit. We no longer question whether a woman “belongs” in the workplace. However, the questions surrounding working women who are mothers increase every day: How much of her time belongs to her family? How much to her job? Up from 11 percent in 1960, the U.S. Census Bureau data suggests 40 percent of all households with children under the age of 18 are lead by “breadwinner moms,” 37 percent of which are married, and 63 percent single mothers. Along with these statistics, The Pew Research Center released some findings on public opinion. And this is the thing that struck me as odd: Out of the 1,003 participants, a resounding 79 percent rejected the idea that women should return to traditional roles. Yet, 51 percent believe children are better off with their mother at

home, not holding a job. 76 percent think children are just as well off if only the father works. Sounds to me like people just don’t know what to think. We’re torn between the era that was and the era that is.

The new family Being a mother is the hardest job I have ever had. I always thought I could have it all — a career, children, a happy marriage — but I never knew just how difficult that would be to maintain. I run a business so I don’t stay at home with my child. But I do take care of another family, my employees. I’m not saying I never question where my time is best spent, at home or at work. But I feel my role as a business owner makes me part of the breadwinning team for their families, too. We find success together, just like a family. The family is an everevolving unit. Each family

is different and the roles within that family should reflect what’s right for the members. Why impose the traditional ‘mom’ stereotype on the new family structure?

Breadwinner moms making choices Madalyn Gramke, married mother of two and Edward Jones agent, is the breadwinner of her family. She is extremely passionate about her job. She too feels there’s a “mom” stereotype women are still fighting, “After looking at the numbers, between the ‘60s and now there hasn’t been a ton of change. If we can change the stereotype, the conversation could change; the moms that are able should lead by doing. ” Gramke knows that working isn’t for every mom, “It’s important that women feel OK to stay at home, too. If they’re just staying at home just because they think they should though, there could be resentment. We can’t break through the glass ceiling unless the next

generation of kids has some parents who are working and others who are not. What’s most important is to take the time to parent and share a loving household.” Karla Klingner Diaz, single mother, entrepreneur and international economic developer agrees, “There are people who’s calling in life is to be at home with their children. Even if you do stay at home, it’s about what works best for you; that’s just not what works for my house. Stay true to yourself and the environment you have to operate in. Don’t just say it, believe it. Create an environment that works in your home and business world, stay to the basic principles in those locations.”

Kids benefitting from balance Both Diaz and Gramke feel their careers benefit their families in many ways other than just financially. Diaz’s son Barrack travels the world with her, experiencing entrepreneurship and business dealings firsthand, just as she did with her father — though that was on a farm. Diaz explained, “Barrack is not being shielded from the life that we have; he’s exposed. It’s no different from a child being raised on a farm, I’m just in a different industry. When you grow up on a farm you’re part of the family business — those lines become blurred. That’s how you make it work and juggle it all.” Gramke’s husband, Zach, went back to school for his master’s degree after the birth of their first daughter Emmerson. He also held the role of

stay-at-home dad. Gramke feels Emmerson gained confidence from extended one-on-one time with her father. “Emmerson is very confident and comfortable in who she is, she has a strong relationship with her dad, which will only get more important as she gets older. She’s probably a little tougher. Dad doesn’t seem to react as much as mom does so she can be more independent, a tougher child in a good way.” Gramke also notes that her husband’s accepting and supportive attitude is a step in the right direction towards alleviating the “mom” stereotype. “Supporting me as the family breadwinner shows our girls that he has stepped up and set his pride aside because it makes the most sense in the family and for the kids.”

The evolution continues Truly, Diaz’s family is anything but traditional. But she knows it’s right for her. “There are positives and negatives in every decision you have to make,” she advises. “Make an analysis of what the end result is and choose what’s best for you. If I stayed home, I wouldn’t be fulfilled. I wouldn’t be showing my child to go find his dreams and aspirations in life. I believe that kids need a village of adults providing a loving environment with boundaries and stability. Just like in the workplace, your home is your domain — set

the rules and boundaries that make sense.” The Gramke family is evolving as well. Zach now teaches with Columbia Public Schools. Madalyn reminisces about the good old days, “Life was a lot easier when he was at home. He did more housework and cooked more than me, took care of the baby, cleaned the house. Now that he’s working it has switched. He puts more time into his job and I do more housework and running the girls around.” My husband, Mike, and I always joke about how life would be so much easier if we had a wife, someone to take care of us all. After seeing the stats I guess 51 percent of America has the same idea. As we grow our family we continually re-evaluate what will make it the strongest. I am not the breadwinner for our family, but Mike says, “Monica makes enough money that it makes life easier, more convenient. We can go on vacations and save for retirement, not have to pinch every penny. Not to mention, if she didn’t work, we’d all be miserable, because she’d be miserable.” To work through the stereotypes we have to believe the gender of the family breadwinner doesn’t matter. Instead, focus on doing what’s right for your family and communicating with your children about the choices you make, letting them see why what you do works for you. If we give our children the love and support they need, our families will be stronger and the families and societies of the future will be stronger, too.

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W W W . O U R S O L I D A R I T Y. C O M




Yellow pages. Do you have a good listing when people search for your business online? Don’t just think of the market you’ve captured, think of the market you want to capture. * * * * * * * * * * * * * * * * *******







Sqwear has now added Brighton jewelry, accessories and small leather goods to our inventory. We also feature a full line of Cutter & Buck mens wear.

105 North Washington Street, Mexico, Missouri


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Hugo Vianello, Founder & Conductor Laureate


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The Missouri Symphony Orchestra Maestro Kirk Trevor, Music Director & Conductor

June 2014 Schedule





Umi Returns

Peter and the WolfZookeeper’s Dream

Strike Up the Band

Love Notes

Saturday, June 7 7:30 p.m.

Wednesday, June 11 6:30 p.m.

Paul D. Higday-Mozart Music Trust presents

The Dover Quartet Monday, June 16 7:30 p.m.

Music and Science Wednesday, June 25 6:30 p.m.

Orchestra Showcase Saturday, June 21 7:30 p.m.

CHAMBER Chamber Recitals Monday, June 9 7:00 p.m.

POPS Wicked Divas Friday, June 13 7:30 p.m.

Monday, June 23 7:00 p.m.

Ben E. King

All Chamber Recitals held at Broadway Christian Church

Friday, June 27 7:30 p.m.

Thursday, June 5 7:00 p.m. Stephens Lake Park Ampitheater

Community Concerts

Thursday, June 12 Douglass Park 12:00 p.m. A.C.T. 1:00 p.m. Lenoir Woods 6:00 p.m. Community Center

Tuesday, June 17 6:00 p.m. Columbia Senior Activity Center

Sunday, June 29 2:30 p.m.

…AND MORE The Strong Man Thursday, June 19 6:51 p.m. 6:51 Silent Film with Orchestra

Tour Concert Sunday, June 22 7:00 p.m.

Lake of the Ozarks Shawnee Bluff Winery

Sunday, June 29 7:00 p.m. Shelter Gardens

Tales and Scales Tuesday, June 24 6:30 p.m. Daniel Boone Regional Library #hotsummernights HSN Professional Daym Ad.indd 1

4/29/14 3:46 PM


Opportunity looks a lot like hard work.

No. 1 Brittany Leavens CELEBRATING CAREER ADVANCEMENT Brittany Leavens recently styled her way into the ownership of Headcase Hair Lounge in Osage Beach. She began her hairstylist journey at Central College of Cosmetology, graduating in 2005. She is excited to see where hard work and great hair will bring the salon in the years to come!

No. 2 Kellie Pontius CELEBRATING A PROMOTION With a master’s of education in guidance and counseling from Lincoln University, Kellie Pontius was promoted as the family development supervisor for Callaway and Audrain counties. She also recently received her family development credential and celebrated her 10-year anniversary with Central Missouri Community Action.

No. 3 Linda Boshers DO-GOODER AWARD Pictured is Linda Boshers after dying her hair purple for goals reached through

Callaway Relay for Life. Linda has managed the Callaway County Relay for Life for eight years, at two separate times. Linda and her team have helped raise over $150,000. Linda was a part of the Cancer Action Network and working to advance insurance coverage for oral chemotherapy.

No. 4 Marena Penn THE NEWBIE AWARD Marena Penn has obtained her family development credential through the University of Connecticut. Penn accepted a family development position with Central Missouri Community Action in Fulton right before graduating from Westminster College in 2013. Penn is also a 2012 graduate of Moberly Area Community College.

No. 5 Betsy Dudenhoeffer INDUSTRY MOVE Betsy Dudenhoeffer has accepted a position as regional coordinator of the southern/ central counties for The Food Bank of Central and Northeast Missouri. A native of Jefferson City, Dudenhoeffer will serve as a liaison between the Food Bank and its 26 partnering agencies in the

area. “I am thrilled to be a part of the Food Bank team and look forward to serving my area,” she says.


No. 6 Kimberly Heislen CELEBRATING CAREER ADVANCEMENT Following three advancements in ranking, Jefferson City native Kimberly Heislen holds the title of premier director for Paparazzi Accessories. Kim is also part of the Crown Club 5, and has attended the yearly Paparazzi convention.



No. 7 Melody Whitworth GAME CHANGER AWARD Columbia resident Melody Whitworth is a champion for animals. Melody’s rescue efforts include the Disaster Animal Relief Team, advocating for No Kill Nation, shelter work for Boone County to include rabbits, dogs and horses, and advocating for marine life. She is responsible for anti-chaining ordinances in the county and is a state rep for Dogs Deserve Better Missouri. Whitworth is the publisher of Pet Project Magazine which is an extension of her rescue and responsible pet owner efforts.





Girls with Grit


Churning ideas for PROFIT and PRINCIPLE Sean Spence is a smart guy. He’s full of ideas. But what sets him apart is his drive to share them.


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SEAN SPENCE POSED this question on November 23, 2012: “What if everyone created and shared an original idea every day? One of them would change the world.” So began his year-long daily posting of ideas on Facebook. Like this one from December 20, 2012: “Host an international dinner party and make everyone bring a guest from another country.” Or this one from March 30, 2013: “Instead of trying to attract companies, create a national conference for entrepreneurs, showcasing Columbia, Missouri, and enticing them to stay.” Or the May 19, 2013 idea: “List 100 people who fascinate you. Write monthly letters until they agree to meet. Write a book about the experience.” His 365 ideas also suggested developing new consensus rules for a polite society, creating an app that rates businesses on how well they serve the disabilities community and having business owners swap places for one week to share lessons. Creating an idea a day was nothing new for Spence, who switched majors six times at the University of Missouri-Columbia. He has always been a fountain of

ideas — for new businesses, products, organizations and ways to make the world a better place. “I’m just somebody who has a lot of ideas,” he says. “A lot of them are really, really horrible ideas, but, fortunately, some of them are pretty good.” Spence was the idea guy behind the North Village Arts District Farmers & Artisans Market. He also launched Military Morning, a monthly breakfast for veterans, and Voices, a Columbia network for successful women. But once created, he usually backs away. “I tend to think of myself as a startup guy. I like to start things and put them in a position where they can succeed without me,” he says.

A Winding Career Path After graduating with a degree in history and starting graduate school, Spence more or less fell into a job on a political campaign. He quit graduate school and began a career in campaign politics that eventually involved more than 200 candidates stretching across 13 states. He returned to Missouri in 2006 as the campaign manager for Susan Montee for state auditor. The following year, Spence himself ran for state representative from Columbia.

Since then, his work has been focused on marketing, public relations and event planning. He has also been involved in numerous community activities that span a variety of causes, including women in business, military veterans, arts and public education. But, it was his 2003 diagnosis of multiple sclerosis that focused much of his activism on people with disabilities. He founded the Como Disabilities Advocacy Network to bring together various agencies and organizations that work with people with disabilities to mobilize them toward common goals. He also started the National Disabilities Advocacy Network and is writing a biography on Justin Dart, a national disability rights leader. Relapses of MS periodically require Spence to use a wheelchair. As part of his advocacy efforts, he is planning to wheel the 250-mile length of Missouri’s Katy Trail next year. In 2007 he bicycled 1,500 miles from St. Joseph, Mo., to New York City. They were ideas that took root.

From Idea to Execution Not all his ideas make it past the cerebral stage. Some lack

the traction needed to move forward. And some are just bad ideas that should go no further, he says. But how do good, promising ideas take off? Spence points to two keys to moving ideas into reality. “The No. 1 key to executing an idea is to just get started. Most ideas fail because they never start.” When people insist on making sure everything is perfect prior to launch, the idea often won’t get out of the gate, he says. “I’m a believer in just getting started and then fixing all the things that are wrong.” The second key, he says, is finding other people who share the dream. He creates advisory boards of supporters, and they help champion the effort and continue it past Spence’s involvement.

Business + Conscience = New Venture While Spence has a long history of community activism, his MS propelled his interest in supporting social causes through business endeavors, as well. “I’ve looked for more ways to blend business and making the world a better place,” he says. He calls it “consciencedriven capitalism,” explaining: “It’s not just about

“The N O . 1 K E Y to executing an idea is to J U S T G E T S T A R T E D . Most ideas fail because they never start.”


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businesses giving back to communities; it’s about integrating giving into every business transaction.” That’s the idea behind his latest business venture. Spence’s experience in event planning taught him the value of online ticket sellers. But he spotted a void in the industry. An online ticket selling operation that gives a portion of its sales to charity would be the blend he was looking for. Launched in May, EveryEventGives enables organizations to sell event tickets online ( For every ticket purchased, 50 cents of the fee paid by the ticket buyer is donated to the charity of the organization’s choice. If it’s a charitable event, the donation will typically go to that charity. “We help you sell more tickets at the same cost as other services, and give part of our fee to charity,” says Spence, the company’s CEO. His co-founder and CFO is Greg Wolff, a business builder and angel investor. Michael Nichols, COO, is an entrepreneur and retired economic research and development vice president for the University of Missouri System. An advisory board brings experience in events, nonprofits, technology and entrepreneurship. Spence is realistic about the challenges facing a startup business, noting that many vanish within 90 days. But, the possibility of success makes an idea exciting. “We have a shot at creating something that’s important on a national level.”

First hometown: Madisonville, Ky., home

Business philosophy:

of the two-room log cabin

“Part of our mission is to

that is the birthplace of

help people understand

Ruby Laffoon, Kentucky’s

and subscribe to the idea of

Depression-era governor

conscience-driven capital-

who made Harland Sanders


a Colonel

Columbia, Mo., because it’s

Woman who most influenced him then:

“the ultimate college town”

His mother, whose example

Adopted hometown:

First job for a paycheck: Age 11, mowing and pulling weeds at rental properties owned by his father



SEAN’S 5 BEST IDEAS 1. Conscience-Driven Capitalism

of running her own psychol-

2. Military Morning, a free monthly breakfast for veterans and their families, now in its fifth year

ogy practice taught him how

3. EveryEventGives

to build a business

4. Columbia Daily Tribune Women in Business Awards

Woman who most influences him now:

5. Afternoon nap time as a national policy

His wife, Leigh, director of

First grown-up job: Raising money for a U.S. Senate candidate

Most important job transition: While living in Idaho following a political campaign, was forced to switch from politics to business because, “when you work for democrats, Idaho is a very difficult place to make a living”

Current business:

counseling at Battle High School, whose example of empathy helps him better understand people

Reaction to being a Daym-Approved Man: “I am totally stoked about that. I prefer to work with women. We did the math a few years ago: I’ve hired well over 100 people, and at that time four of them were men. I like everything about women better. I think they’re more fun. I also think they work

EveryEventGives, an online

harder. Look through history

ticket seller for events,

– almost without exception,

which gives 50 cents to

every major social movement

charity from every ticket

in the modern era had women


as the backbone.”

SEAN’S 5 WORST IDEAS 1. Riding my bicycle 1,500 miles from Missouri to New York City in 2007 2. Pushing my wheelchair 250 miles across Missouri on the Katy Trail, scheduled for 2015 3. Instead of a diamond engagement ring, plant a tree or do something else completely unselfish and lasting 4. Raising the legal age for marriage to 26 5. The U.S. government declaring bankruptcy and starting over

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Keith Enloe is a freelance writer living in Jefferson City. He earned his bachelor’s degree in theatre from the University of Central Missouri. Keith is an amateur playwright and has had several scripts produced locally.

By Keith Enloe


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AAH … those summer nights T H E W O R K W E E K is almost over … almost, but not quite because it’s only Thursday. Hump day’s behind you and you can see Friday peeking over the horizon. You’ve got that weekend itch and you’re ready to let loose but, with one more workday ahead, moderation is the key. So here’s the question:

What can you do on a Thursday night to get out, relax and enjoy a beautiful summer evening? The answer’s simple: THURSDAY NIGHT LIVE! Every Thursday night in June, from 6-9 p.m. (with more to come in September and October) historic downtown Jefferson City transforms into a street

“It has become T H E P L A C E T O B E on Thursday nights and offers something for everyone ... ”

party that’s one great way to kick-start your summer weekend. It has become THE place to be on Thursday nights and offers something for everyone in the way of fun, food, music and entertainment. Thursday Night Live (ThNL) was launched in 2009 as a cooperative effort by Jefferson City Parks & Rec, Downtown Jefferson City and the Convention & Visitors Bureau. That first season saw moderate success and attendance but through subsequent years — and with the support of event management groups and local sponsors — ThNL has seen attendance, merchant participation and sponsor involvement grow exponentially. In 2011 the city council passed an

open-container ordinance that allowed alcohol to be consumed inside a designated “festival district,” resulting in another boost in popularity. Thursday Night Live is an adult event that is family-friendly. It is important that a parent accompanies any children under the age of 16. Those who are over the age of 16 should be prepared to show a photo ID at the gate. This year’s ThNL highlights include the Mid America HarleyDavidson Ride-In on June 19, which will showcase hundreds of motorcycles. and music by Man in the Ring, Slick Nickel and SoulRoot. The summer series wraps up on

June 26 with ThNL’s famous Beach Party and Wing Fest. 80 tons of sand are trucked in and spread over Madison Street to create Jefferson City’s very own tropical beach. Attendees sample and vote as local restaurants compete to see who serves the best chicken wings. And the variety is astounding. You’ll taste everything from “honey sweet” to “burnyour-face-off.” All this plus the ultimate dance party with The Bobby Showers Band that will totally rock downtown. So if you’ve got those summertime blues because Friday afternoon just doesn’t seem to get here soon enough, come on down to Thursday Night Live for a head start on the weekend.

At ErrandRunners, we provide an affordable solution to the chaos called Life. Our mission is to make your life easier and allow you to reclaim your weekends. You work too hard to not enjoy some downtime.


Licensed, insured and bonded W W W . F U L TONERRANDRUNNERS.COM Professional /daym/


Advertiser Index Academy of Early Childhood Learning, page 8 Atkins, page 27 Big Belly Vapors, page 21 Boone Hospital Center, page 6 Busenbark Flooring, page 35 The Callaway Bank, page 23 Cellular Today, page 16 Central Bank, page 18 Columbia College, page 4 Concannon Plastic Surgery and Medical & Laser Spa, Back Cover Douglas K. Hill, Photographer, page 16 ErrandRunners, page 55 Grow Mid-Missouri, page 19 Hub & Spoke, page 46

Innovative Designs by Priya, page 26

Red Door 2, page 29

Inscentives Auto, page 19

Refined Touch, page 55

Interior Design Associates, page 59

Sara June Rhoads RE/MAX, page 24

Jones Beltone, page 23

Seaver & Forck, page 29

Jordan Essentials, page 24

Solidarity Marketing Solutions, page 47

Kaufman Scuba, page 26

Southbank Gift Company, page 56

KBIA, page 10

Spaces in Balance, page 34

Leslie Davis RE/MAX, page 26

Spillman Contracting, page 30

Manor Roofing and Restoration Services, page 2

Splat: an Art Camp for Kids, page 45

MayeCreate Design, page 57

SQWEAR, page 47

Mid America Mortgage, page 17

St. Mary’s Health Center, page 3

Mid-City Lumber Co. Ltd., page 49

Truescape Garden Center, page 50

Mid-City Lumber Co. Ltd., page 57

Windows Walls & Design, page 54

Missouri Symphony Society, page 48

To all of our advertisers: Thank you for seeing the value in the power of print, an unintrusive form of marketing that people CHOOSE to engage with. A welcomed impression is a powerful impression. To advertise call 573-310-1357 or email

O’Donaghue’s Steaks & Seafood, page 12 Pinnacle Graphics, page 11 Pools Unlimited, page 25

1992 CALLED they want

THEIR website


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1 Cover Daym, Danielle Warren’s, primary product 2 Next month this state technical college gets a name change 3 World headquarters of Diamond Pet Foods in Osage County 5 The face of your brand, according to columnist Kim Watson 7 Missouri’s most popular place to see some RBIs 9 ____ Hill: Missouri town & subject of Sundance-winning film 10 The night downtown Jefferson City comes alive 11 Put in an offer 12 Who brings home the bacon 15 Bullseye big box from the Twin Cities 16 Columbia’s creekside stop for a cold one 17 The money missing from America’s pocket 18 Site of Starbucks’ first shop 19 Where we see movies when out and about 20 “This Magic ______” 23 St. Louis store now feeding five states 25 Birthplace of fictional Missourian Jason Bourne 27 Missouri town that shares a name with old Hollywood’s Gardner 30 Petite Missouri town synonymous with Ralph Lauren’s brand 32 That big favor from the bank when you’re ready to buy

4 Northwest Missouri town with a Muppet’s moniker 6 Apple’s late leader 8 “What gives,” for this month’s DaymApproved Man (2 wds) 13 Not your dad’s brewery, based in Springfield 14 The Avenue with the country’s highest retail rent 16 Purveyor of trendy meals on wheels (2 wds) 21 Everybody’s “neighborhood grill” now based in Kansas City 22 Italian city of sparkling wine 24 Nike’s home state 26 Summer in Paris 28 Fulton’s new nonprofit gallery (2 wds) 29 Cola company that calls St. Louis home 31 Actress and co-founder of The Honest Co. 33 Tiny Missouri town that shares a name with music’s Ms. Turner 34 Cole County town that shares a name in New Mexico 35 At ___: The place to float around with your thoughts 36 ____ Noster, Missouri: Briefly a booming coal town in the 1870s 37 “The Christmas City in the Ozark Vacation Land” 38 Jeff City salon that shares its name with futuristic mall retailer (2 wds) 39 Mid-Missouri pizza headquarters across from the capitol

May Solution: Branding





5 7

2 8



8 1



5 4

8 3







5 4


Hint: Some of the answers come straight from this issue!


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Concannon Plastic Surgery and Medical & Laser Spa Call Dr. Concannon: 573-449-5000 | C OLU M BI A 573-635-2222 | JEFFER S ON CIT Y Email Dr. Concannon: 3115 Falling Leaf Court | C OLU MBI A 1706 Christy Drive, Suite 215 | JEFFER S ON CIT Y