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Work Place wellness Your staff matter

Sales Get more of Them

October 2021 |





In this issue... Regulars 4-6 Industry news Local and international news


The Big Debate Partner with another salon?

35 Career Focus Jay Birmingham

36 Life through a lens Robert Masciave

Business 16 Workplace Wellness Things to consider for your staff

18 Sales Techniques Improve your sales performance

Welcome There is still time to book your place at the business conference at the Bryanston Country Club. Tickets are going fast so book now. You do not miss this great opportunity to hear from some great industry experts. Details on page 12 We are now in a much more relaxed level of lockdown, I hope that we are now over the worst and that as vaccination number increase, we will soon be back to some level of normality. To that end, Salon International London has just taken place and was a very successful event. The South African edition is planned for late March and it is long overdue.

22 Energy Transference Is this a thing?

Treatments 24 Colour Notes Getting it right


If you are feeling competitive and wish to show off your skills, there is still time to enter the EOHCB competition (details on page 32). Have a great month and enjoy reading this issue.

28 Parametric Simon Hill

37 Disarray Hair Co-operative Art Team

Phil Special thanks to contributing editor Joanna Sterkowicz

Published by T.E. Trade Events (Pty) Ltd 1st Floor, Rapid Blue Building 263 Oak Avenue, Ferndale, Randburg Tel: 011 781 5970

Cover photo Shutterstock




NEWS The most popular hair trends of 2021 From mullets to money pieces, we’ve had our fair share of throwbacks and new styles in the mix. But which client trends have been the experts’ favourite so far?


LIVED-IN BLONDES “Many clients have fallen in love with the lockdown roots and are now moving away from scalp bleach – exaggerated roots with a soft baby light gives the client a natural, low maintenance colour while maintaining a fresh and blonde feel,” says hairdresser Heffy Wheeler, of Hx Hair, Rugeley.


THE CURLY SHAG While the name may be questionable at first glance, this one has been a staple of 2021 and is still going strong as Brooke Evans, owner of BE Ironbridge, gives this style the crown. “The Curly Shag is my absolute favourite – with the use of natural colour going through to make the ultimate beach vibe,” says Brooke.


THE SHULLIT “I’m loving the Shullit – a soft, shaggy almost grown out mullet, great for clients who want a shorter style with soft feminine texture,” explains Emma Simmons, owner of Salon 54.


Biosense breast cancer initiative through Twincares initiative A company’s position in society is no longer just about making a profit. it also needs to be socially responsible. The success of our society is the result of everything we do. It is YOU LOVE E N O E M O S SPOIL ITION LIMITED ED WITH THIS with this goal that Twincare introduced the SPOIL OIL! TO E DONATED 10% WILL B Twincares initiative. It is with this aim that IVE THE PINKDR N OIL, Twincares was launched 4 years ago. This WITH ARGA ENRICHED R ROVES HAI WHICH IMP INE E, ADDS SH initiative has 3 goals.1) addressing our STRUCTUR TO DULL, E R T S U L D AN AVES AIR, AND LE DAMAGED H SILKY. THICK AND environmental footprint, 2) focusing on HAIR RICH, AVE TIME. W W O L B S IMPROVE T OR LIED TO WE CAN BE APP social responsibility and 3) introducing DRY HAIR. R I A H L L A OR SUITABLE F TYPES. programs for job creation. As part of Twincares, we are proud to introduce our Biosense Limited Edition Spoil promotion. Spoil is one of our biggest selling lines. The product is packaged in pink to support breast cancer awareness. In collaboration with Pinkdrive, we will be contributing 10% of our sales, of spoil for the month of October. REAST SUPPORT B ARENESS CANCER AW H MONTH WIT BIOSENSE!

VTCT tackles lack of diverse representation in stock imagery with new photoshoot

VTCT has created its own hair and beauty imagery after finding stock images lacking enough diversity to educate learners adequately. VTCT hair and beauty experts travelled to Francesco Group, Birmingham, to shoot photos that reflect the behaviours of a range of hair types from poker straight to wavy, coily hair. VTCT quality lead and industry expert, Sonia Robinson, said: “While there are images of curly hair available, they do not adequately reflect all the complexities of it. We needed to capture how uniquely hair behaves and looks when wet, styled, dry, and everything in between." This comes after VTCT announced that they are set to become the first awarding body to embed black hair and skin in their core curriculum. This is part of their roadmap to leading the industry in Equality, Diversity and Inclusion. In the UK, the latest National Occupation Standards (NOS) were updated to include Afro and textured hair in June.


w w w . m o d e r n h a i r b e a u t y. c o m





Top speakers to convene at Salon conference in JHB Sales expert Kerry Viljoen will join sustainability guru Charne le Roux and Twincare International CEO, Stav Dimitriadis, in the speaker line-up at the Professional Beauty Conference & Buyers Forum on Monday, 25 October at the Bryanston Country Club. Other speakers include beauty professional Diana van Sittert, social media consultant, Sally Harvey, and spa consultant, Marisa Dimitriadis, with other speakers to be announced shortly. Topics are: Sales and retailing; Should you take a deposit on booking? Apply small changes for BIG financial gain; Make your salon as energy efficient as possible; Marketing tips – how effective is social media? Spruce up the salon on a budget; and Client loyalty. The conference will conclude with an open discussion where delegates will be given a chance to talk about their challenges. Running alongside the conference will be a tabletop exhibition where delegates will be able to find out about some of the latest products and systems from top beauty and aesthetics suppliers. Exhibitors include: Access Consciousness; Astra Health Systems; Best Lasers; Bio Sculpture; BTL Medical; Dandelion Distribution; EMSA Distribution/Lime Light; Gail Minnot/Gemco Distributors/ Eyenvy; Gina at Work; Hitech Group; Indulgence Spa Products; Leonelda Products; My Abby Range; Radiant Healthcare; Shamar International/ Lipfinity; Stretch Innovation (Pty) Ltd; and The Spa Consultants. All COVID-19 safety protocols will be strictly adhered to, with masks worn at all times and social distancing enforced. To find out more and to book your place click here

And finally...... The mullet cup is amazin! Click below to view


Photo by Najam Namdar on Unsplash

Global market for men’s grooming products set to boom over next decade Revenue from the sales of men’s grooming products across the world will nearly double by 2031, from the current value of US$ 55.5 billion. This is according to a study by Persistence Market Research, which predicts that the global market should grow by 6.4% during this year alone. From 2016 to 2020, use of men’s grooming products increased at around 3.5% CAGR (Compound Annual Growth Rate), when developed countries such as the USA, Canada, Germany, and the UK held significant share in the global market. Overall, sales of men’s grooming products are projected to increase at a healthy CAGR of 8% over the next 10 years. Persistence Market Research points out that various companies are focusing on providing unique personal care products that have a value proposition for the male grooming market. Products in this sector encompass skin care, hair care and shaving care. Due to increased consumer knowledge of the harmful effects of chemical compounds commonly used in grooming items, such as shaving creams, demand for natural, clean-label and organic products has increased in the men’s grooming products industry. Natural grooming products are increasingly preferred by males over chemical-based grooming products. Over the last few years, this has resulted in an increase in demand for grooming products that are safe, natural, organic and cruelty-free.





011 305 1600/ or visit


The BIG debate


Should you partner with another salon? Should you join forces with another business? Two experts weigh in


Yes Partnering with a salon group was the lifeline my business and personal life needed. After running my salon successfully for 20 years, I needed to balance family time with the business. Colin McAndrew, managing director of Medusa and I have always had a “It felt like a great relationship weight had been and when he suggested that I lifted” incorporate my salon into the Medusa brand it felt like a weight had been lifted. It allowed me to keep my salon but to also be part of something bigger. I felt motivated about the future and this had a positive knockon effect with my team, the salon and life outside of my business. We joined forces a month before the pandemic struck. If we hadn’t partnered then, my lockdown experience would have been very different. Without the support of Colin and the brand, I don’t think I would have had the energy to make it through the pandemic. Today my team are safe, the salon has been refurbished and I feel rejuvenated. I run my salon but also have time to spend with loved ones and I feel inspired again. To anyone feeling overwhelmed by their business, I would advise them to consider partnering with a salon that they respect. For some it might feel like a step back but for me it was the opposite. Being honest with yourself that you want more than just a successful business is something that should be celebrated. By partnering with a brand that shares the same values means you can achieve both.



Having worked in a salon partnership previously (I now own my own salon), I have to say that working independently suits me much better. This model delivers on what I want to achieve as a hairdresser and business owner. Not only do I have freedom of choice to make decisions for my business, I’m able to make decisions quickly and adapt effectively when needed, without having to run it by anyone else. I can make up my own mind on things that I think will be good for the business and this gives you a great sense of control overall. In a partnership there is strength in numbers, but I feel that I’m able to cherry pick the very best people to work with, who share my vision and support my business fully. I get to work with people who I genuinely get on with both professionally and personally and again this autonomy over my business is incredibly reassuring. Sometimes too many cooks can spoil the broth! It can be “Too many cooks daunting going spoil the broth!” it alone, but with high risk also comes high reward. All profits come directly to me, and I can make decisions on how those profits are fed back into the business. I also find I have a much greater sense of personal achievement and I feel incredibly proud of the business I have built. I have my name above the door and everything my salon has achieved is because of the decisions I’ve made and that is extremely gratifying.


Talking to


ANNIE YOUNG-SCRIVNER HJ speaks to Wella Company’s CEO Annie Young-Scrivner about industry trends, sustainability and the importance of the hairdressing profession

"There's a great opportunity to get people into salons. Some of the best practices that I see from salon owners are the ones who have leveraged their social media assets."

Since joining Wella Company as CEO in December 2020, it’s clear to see Annie’s admiration for the industry. “One of the things I love about hairdressing is that it is transformative,” she says. "The bond between a client and their hairdresser has always been important, but it has been highlighted more so by the pandemic. You could walk in to a salon feeling bad, your hairdresser does magic with your hair and you walk out feeling like a million bucks. For me, that is why this industry is so important. You can make people feel like their true self,”she explains. One key lockdown trend Wella Professionals are tapping into is the desire for natural grey, and they have responded with the True Grey Silver Glow service. “The True Grey Silver Glow treatment is for people who are saying, ‘I don’t want my hair coloured, I like my natural grey’. But not all grey is the same of course, some have undesirable yellow tones,” she says. The service helps to tone and illuminate grey. “This service is about bringing grey clients back into the salon,” she adds. The brand has also put a bigger focus on hair and scalp care. “Haircare is the new skincare,” says Annie. “One of the side effects of covid-19 is hair loss. Nioxin sales are booming and there is a lot of scalp care, and for women with longer hair, treatments for the ends,” she adds. Throughout the pandemic, Wella Professionals supported the profession with a number of initiatives. “We allowed delayed payments, we figured out how to help salons monetise during lockdown and, where it was allowed, clients could order online and pick up in their salon,” says Annie. The brand also hosted free education, such as WE Create in April, where Wella waived the course fee and reached 100,000 people in just one week. “Everyone was able to be learn, connectivity is key,” she says. Wella Company is also making strides in sustainability. Focusing on CO2, water and fibre to name a few key areas, Wella also looks to its frontline for ideas. “The employees at our German plant had great ideas,” says Annie. “For example, we have a pamphlet that goes in to every tube and they said ‘Can we turn it in to a QR code?’ Sometimes, the best ideas come from the frontline.” Annie shares her words of wisdom to salon owners, encouraging them to connect both in person and online. “There’s a great opportunity to get people into salons. Some of the best practices that I see from salon owners are the ones who have leveraged their social media assets,” says Annie. And once clients are in the chair, it’s all about the service. “Why not ask the client what they do with their hair before they even come in and then after the service, take the opportunity to teach them about the best aftercare.”




SHINE Healthy, nourished hair begins with Moroccanoil Treatment. The original in argan oil-infused haircare.





The Programme

09.00 - 16.00

Managing your business

09.00 – 09.30

Sales and retailing – Kerry Viljoen

Always a challenge, another look at ways to improve this essential income stream 09.35 – 10.05 Should you take a deposit on booking? - Marisa Dimitriadis A difficult decision, two salon owners debate the pros and cons

10.10 – 10.40 Apply small changes for BIG financial gain – Diana van Sittert

Showing a practical financial breakdown of how much you can save by purchasing from one supplier versus multiple suppliers. Is it worth cutting corners on professionalism and costs or is there a better way? How is your supplier/s supporting you in this time? Smart buying and smart marketing. Keep the divide between professional and retail offering to remain in business for years to come.

10.40 – 11.10

Coffee/tea Break – Exhibition Time

11.10 – 11.40

Client loyalty – Stav Dimitriadis

Is sending a birthday message enough to ensure client loyalty, maybe there is more you can do?

11.45 – 12.15 Sally Harvey

Marketing tips, how effective is social media? -

Everyone believes a social media presence is essential to marketing your business, but how effective is it and are there other ways you should also be using to promote your business?

12.15 – 13.30


13.30 – 14.00

Spruce up the salon on a budget -

Since before the pandemic, money has been tight in South Africa, but don’t neglect the maintenance of your salon. There are many ways to improve the look of your premises from a lick of paint to adding plants and pictures 14.05 – 14.35 Make your salon as energy efficient as possible – Charne Le Roux Make sure that you are not paying more than you should in running your salon. LED lights, timers for geysers, so many ways to save a little money and make your business more sustainable

14.35 – 15.00

Coffee/tea break Exhibition Time

15.00 – 15.30

Free for all discussion

A great opportunity to talk about YOUR challenges. Delegates can ask the panellists their opinions on any topic that is giving cause for concern, a challenge, or a great new idea that needs to be shared. We will encourage participation from ALL delegates to produce a very


workplace wellness Workplace stress has been described as the health epidemic of the 21st century and has become even more pronounced during COVID-19

Photo by Andrea Piacquadio from Pexels


people spend more time at work (be it at the office or remotely) than anywhere else, making their mental and physical health of vital importance not just to them but to the companies they work for. In fact, workplace wellness has a direct impact on company morale, productivity, absenteeism and turnover. At its core, corporate wellness calls on companies to champion a holistic approach to employee wellbeing. Happy and healthy employees are more productive and take fewer sick days. When shaping their corporate culture, employers have an opportunity and a responsibility to focus on an organisational culture that embraces a holistic approach to the health of employees. Companies can do this through health education, free medical screenings, fitness programmes, stress and weight loss programmes, yoga and meditation sessions, and free massages at work, as well as wellness challenges, for example. The pandemic has shown that it is that it’s just as easy to do many of these


things virtually through webinars, internal newsletters and even social media.

Critical balance Lockdown and office closures during the COVID-19 pandemic have made finding a work-life balance more important than ever before. “With many people working from home, the line between work and personal time has become increasingly blurred,” says Lucinda Moeketsi, HR director at global healthcare company, Organon. “This further adds to the mental stress experienced by individuals and puts pressure on human relationships.” A survey on mental health conducted by SADAG during the COVID-19 lockdown found that 55% of participants expressed feelings of anxiety and panic, and 28% of employees were experiencing constant high levels of both psychological and physical distress, with more women than men experiencing physical suffering. While 49% of employees were highly concerned about the future, the top three concerns were the country’s economy, childcare and schooling, as well as family health and wellbeing. “This could negatively impact workflow and quality of work, therefore we need to be conscious of the effects of the pandemic on our teams,” notes Moeketsi. Organon medical director, Dr Abofele Khoele, adds: “At a time when social distancing and lockdown has more people working from home, companies have been forced to look at corporate wellness from a different angle and find new ways to create a healthy work environment.”

Taking action Here are some suggestions on how to achieve workplace wellness during COVID-19. • Be realistic about what can be achieved. • Maintain a daily routine as much as possible – get up, get dressed, create a to-do list, etc. • Keep the hours you work in check and be mindful of work-life balance. • Stay in touch with family and friends. • Eat well, prioritise sleep and stay physically fit. • Try and find time to switch off from technology. • Monitor warning signs of poor mental health. • Reach out to mentors and colleagues for support. • Maintain interests outside work. • Don’t be afraid to ask for help. Access information and support services. • Consult your company’s Human Resources or Employee Assistance Programme provider if you have one. The Organon team emphasise that it’s important to remember to take leave. “Even if you’re just staying at home, taking time away from work is vital for your mental health. Your body needs time to switch off and recharge. Chronic workplace stress that is not managed will result in burnout,” they say.



Contact Ulrica on 011 305 1600/ online@saloninternational



People want to buy

– so sell to them Sales expert Kerry-Lee Viljoen provides valuable tips on how to shift to transformational selling Photo by Shutterstock

sale is like planting a seed and waiting for it to flower. It takes effort, patience and consistency. It will feel like hard work in the beginning, but after some time that hard work will turn in to a routine and the seedling will suddenly blossom. And it will all be worth it. Selling a product to someone who wants to buy a ‘product’ is called transactional selling. Alternatively, providing a solution to someone who is seeking change is called transformational selling. We need to move past the painful phase of transactional selling, and by that I mean selling a few products and accepting money in exchange, and then never seeing or speaking


Just understanding your very own buying desire already puts you 10 steps ahead of the sale because you know how your sales prospect feels in the moment. to the client ever again. This form of selling is instant, un-emotive and short-lived. Instead, we need to learn and flourish in the art of transformational selling as it is more meaningful and honest. It involves establishing the pain points


Business experienced, the results expected, and the journey the client is willing to take alongside you – the professional – to achieve their overall transformation desired.

‘Buyers’ psychology’

I don’t know about you, but when I browse through a cosmetic store, or walk down the cosmetic aisle, I don’t feel ‘obligated’ to purchase anything against my own will. In fact, I want to buy what’s on offer and what truly resonates with me. There is this absolute burning desire within me that wants to buy products that will make me feel good about myself, that make me feel on track with life and that make me feel even closer to becoming that better version of myself. This is my very own ‘buyers’ psychology’. I have had to do huge amounts of selfreflection over the years and dive deep into my own ‘buyers’ psychology’ to establish what it is that actually makes me buy. There is so much power in doing this kind of exercise because the quicker you realise that your prospect is just another human craving change in her life, you will understand how selling a transformation that is desired, instead of a few products, is actually the game changer in sales. The sales prospect went from originally just spending money on products to actually spending money on herself (and her worth) and putting

Are you trying to push products onto your clients to hit your numbers, or are you instigating change in their life towards a bigger transformation? herself first once again. Yes, I am a salesperson but in my everyday life I am also the buyer, experiencing the other side of the sale. The prospect in front of you is obviously a buyer. But you, the beauty professional, are also a buyer. Ultimately, we are all buyers.

• What transformation do I want to experience? Just understanding your very own buying desire already puts you 10 steps ahead of the sale because you know how your sales prospect feels in the moment. And, you also know that you don’t need to push the sale, because if you have listened properly to her pain points, then you understand the results she expects. You should already know how seriously invested in this transformation she really is, because you are the prospect and the prospect is you.

Unsettling emotions I am well aware that just the thought of selling brings about an array of mixed and unsettling emotions to beauty professionals. Feelings of doubt, discomfort and anxiety tend to show up and sabotage the sale at hand. This is because we hand over control and place it comfortably in our prospect’s hands. By doing this and relying on our prospect to say ‘yes’, we lose control of the situation and, more importantly, we lose ownership of the outcome. This is a reflection of our own mindset. There is always an opportunity for you to look at yourself in the mirror, record yourself doing a consultation and listen to the way you sell. This is uncomfortable for sure, but it’s also the only way to become more self-aware and it will allow you to pinpoint exactly where you are going wrong. The more self-aware you become, the better you will know how you are being perceived by others, which ultimately can become your superpower because again, it will put you 10 steps ahead. Your current sales portfolio is a beautiful reflection of you and the way you currently think. And the most exciting thing about this is that it is never set in stone. It’s always changeable. And change comes from within. It is up to you as the professional in the room to differentiate between transactional selling and transformational selling. Are you trying to push products onto your client to hit your numbers, or are you instigating change in her life towards a bigger transformation? One of my favourite quotes is by Jeffrey Gitomer who said: ‘People don’t like to be sold – but they love to buy’. Your clients are craving to be better, they want to improve themselves and feel good about themselves. So beauty professional, plant that seedling, nourish your clients’ concerns and prescribe to them exactly what is on their path to becoming that better version of themselves. Remember, your client wants to buy from you, so all you need to do is sell to them. Easy.

Self-reflection Understanding that you are also a buyer gives you a massive opportunity to self-reflect and dive into your very own ‘Buyers’ psychology. So ask yourself these questions • What makes me buy? • Why do I buy the things I do? • What is it that ‘closes’ a sale for me?


Kerry-Lee Viljoen is the founder and host of the Redlips & Stilettos Podcast and the creator of The Sales Habit Academy. Viljoen has been working abroad for the past five years, experiencing multiple sales environments relating to the beauty industry. She trains colleges and beauty professionals around



Colour NOTES @conorjmd

grafitti art

The winner of Matrix's Colour Me Happy campaign Sara Mann gets deep about her inspirational clients and their colour What do you love most about being a colourist?

What are the challenges facing colourists right now?

Having the creative freedom to take the ideas from my mind and turn them into reality. I try and stick to a "no boundaries" method with colour and I will try absolutely anything at least once... The bigger the challenge, the bigger the reward!

Online D.I.Y hair hacks! I love social media platforms for building our businesses, showcasing my work, and for seeing what everyone else is creating, but when clients are copying what they see online, and attempting it themselves, it just ends in disaster.

Where do you go for colour your inspiration?




It’s so easy to pluck inspiration from the things around us as there's beauty in everything. However, I truly believe my inspiration comes from my clients themselves. Their personality, individuality, life style and overall vibe are the best tools to create the perfect colour for them.

What are your favourite colouring techniques at the moment?

autumn colours

I love colour blocking and statement pieces. I've been convincing my clients to try things that are a bit out of their comfort zone, like a neon face frame for example. I'm also loving creating looks with colours that typically don't go together. Done properly, it can make such a stunning contrast.

What colour trends are you pleased to see out of fashion?

north east scotland


Silver hair! As beautiful as it is when it's done, I think clients underestimate the maintenance side of it and have started to realise that you can still have stunning blonde hair, whatever the tone. I think lockdown has made people think differently about how they want their blonde to be, and are embracing the more lived in, softer look.

What’s been your most memorable colour consultation? The consultations that stick in my mind are actually the clients I say "no" to. I think it's important to be honest with your clients and to educate them properly on their hair. It shows your expertise, and that you really care about what you do, but also puts you in the position to give them other options that they may not have realised themselves. There's no better feeling than gaining your client's trust.

What colour creation makes you most proud? The first colour that made it into Hairdresser's Journal International! I was picked for #hjcolourreel in the April 2021 issue, and it was amazing to see my work up there next to some unbelievable talent.

What do you enjoy most about your job? Every single day is different, and to me, it doesn't feel like work. I think when you are in the hairdressing industry, there are so many options on what direction to take your career in, and it's the unknown that is so exciting! I've recently opened my own salon and I can't wait to see where this adventure takes me and my team.

Are there any colouring trends you’d like to bring back?

What advice would you give to a trainee colourist?

Let’s go back to the 80s! I love a grunge-y, root-y blonde on a layered crop, or a bold copper-red with loads of texture.

Invest in education as much as you can, and once you have mastered your craft, learn some more!





D E B E B . D A E H

CALL KIARA NOW ON 011 305 1600



Colour Correction

Energy transference

Photo by Renda Eko Riyadi from Pexels

– is this really a ‘thing’? Marisa Dimitriadis delves into an intangible dynamic that has a knock-on effect on your customers y first question to you before we continue this subject is – are you fully aware of, and in tune with, the status of the ‘energy’ your therapists are transferring to your clients? If your answer is yes, how do you know? I will share this a little later in the article, but first let’s find out about energy transference. The universe and everything in it is comprised of atoms, which are in part made up of energy. Therefore, we shouldn’t be surprised to learn that the kind of energy we transmit and encounter shapes our lives on multiple levels. Energy transference is what happens when a therapist touches a client, whether during a massage or skin treatment, or during a scalp massage at the wash basin.


Every time we touch a client, our energy transfers to them, as does their energy to us.

Examples Have you ever had a massage and felt that the therapist had ‘angel hands’ or ‘heavenly hands’? Have you ever had a pedicure and felt energised and happy after the treatment? Have you ever had a hair wash and scalp massage at the hair salon where you got up feeling like you were floating and totally calm and content? What about a time you had a massage where you felt the opposite and were perhaps irritated or anxious after the massage? Or a pedicure where you couldn’t wait till the treatment was over? Well, those feelings you have (whether positive or negative) represent the energy transference we are talking about. It is real and every single person feels it.


Colour Correction

Mental fragility There are a few words used by the therapists that I have been training and communicating with over the past few months which have popped up, such as ‘stressed’, ‘afraid’, ‘anxious’ and ‘worried’, to mention a few. Yes, the therapists are super happy to be working and earning some money, but seldom these days do you hear someone saying they feel energised, wonderful, elated and fantastic. The reality is we are dealing with a mentally fragile workforce. In our industry, more so than any other industry, positive energy transference is crucial to make your business survive. It is your responsibility as owner or manager to manage your staff wellbeing to ensure their morale and psyche is energised, positive, happy and nurturing.

Seldom these days do you hear someone saying they feel energised, wonderful, elated and fantastic.

chat platform where team members share one word to describe the way they feel every morning, or prior to arriving at work for their specific shift. This allows team members to offer each other support where needed, as well as provide a deeper level of understanding, fostering empathy and care in the workplace. Secondly, increase the energy at the start of every shift. Please don’t knock this idea until you try it. I had two clients try this out last week and both sent feedback saying it’s the best thing they’ve done for a long time and that it works. Every single staff member started work happy and elated. They all increased their revenue with upsells and retail. So, how do you increase the energy? It’s simple; play a song, a happy dancing song and play it loud. If you think it’s loud, then make it louder. Let a different staff member choose a song every day and then get everyone in a circle and start dancing to that one song. Watch the body language, watch the laughter and the outcome is a lot of endorphin release and a happy, smiling team. Thirdly, help your team plan and keep them focused. It is one thing to expect them to have a plan and another to guide and coach them through the planning process. When you plan with them and give them ideas, it immediately makes them feel supported and when someone is supported, they focus better and can deliver better. Remember that when a person has a plan they have direction and room to get creative. These are three of many more ideas on how to ensure the energy transference taking place in your business is magical.

Low energy signals

Photo by Skylar Kang from Pexels

I did say I would share how to tell if your therapists’ energy is low. Body language says it all. If your therapist is sluggish, not smiling, not talking much, with folded arms or hunched over shoulders, then you can be sure she or he is not in the best space. If ever you hear your therapist say, ‘oh no, I have a massage now’ or ‘I don’t feel like this’ or ‘oh no, I have to do xxxx feet and I don’t feel like it’ – this immediately means they are not in the mood. So that energy needs to be changed. Business is exciting in today’s times. It is so much more than just numbers and stock, it is about psychology, energy, systems and the list goes on. Remember that our industry is absolutely the best industry to be in.

Setting the tone Let’s look at three ideas on how you can set the tone (or the energy) with your staff that will later be transferred to each client. Firstly, the ‘check in feeling word’ is a simple exercise that will allow each person to express their daily feelings in a safe environment. The idea is to create a group


Marisa Dimitriadis if the founder and owner of The Spa Consultants. Email






Theft in the Workplace It’s serious It is a known fact that as economic hardships increase people are looking at other ways and means to supplement their declining income. One such method is unethical behaviour in the form of employee theft. Theft in the workplace is a serious misconduct that places additional pressure on a business in terms of profitability and sustainability. Almost 80% of cases referred to the Commission for Conciliation, Mediation and Arbitration (“CCMA”) or the Bargaining Council are due to unfair dismissal, of which most cases are related to misconduct that led to dismissal. An employer cannot dismiss an employee under any circumstances, without holding a disciplinary hearing to ensure that a fair procedure is followed and that there

is substantive reason (proof) for the employee to be dismissed in terms of misconduct. Theft is defined as the action or crime of stealing – taking goods belonging to another, without permission and permanently depriving the owner (lawful possessor) of its use and possession. In charging an employee with theft, an employer must be able to prove on a balance of probability that: • The employee took goods which didn’t belong to him/her; • The employee knew that he/she required permission to take such goods and didn’t have such permission; • By taking the goods, the employee deprived the employer of its use and possession; and • The employee didn’t intend to return the goods



Business to the employer. A disciplinary code is vital to ensure that there are clear rules in the workplace, with appropriate sanctions, for employees to follow. When these rules are broken the employer can apply progressive discipline (warnings) or in cases of severe misconduct proceed directly to a disciplinary hearing. In most cases of theft, dismissal as a sanction is appropriate as the rule against theft is not only well known, but goes to the root of the employment relationship that binds an employee to act in good faith and to further the employer’s interests. This misconduct can negatively impact the employment relationship, rendering trust irreconcilable. A dismissal will be rendered unfair if the employer failed to follow fair procedure before such dismissal, no matter how compelling the reason for dismissal may have been. Theft is viewed by the courts as a serious disciplinary offence and normally justifies dismissal at first instance regardless of the value of the property involved. It will not avail the employee the length of service which he/she has served, the absence of prior warnings, whether the property stolen was subsequently returned or even if the employee derived no direct benefit from such theft. The sanction of summary dismissal for theft, as such, is seen in most employers’ disciplinary codes in the workplace. An employer whose employee has been found guilty of theft must take note of all the circumstances surrounding the theft. An employer must ensure that a proper and fair process is followed prior to the dismissal. The employer must be consistent in its approach, but must still ensure that the sanction imposed is appropriate when considering all of the circumstances. When the employer has insufficient proof to charge the employee with theft, the employer

A disciplinary code is vital to ensure that there are clear rules in the workplace, with appropriate sanctions, for employees to follow.

can resort to charging the employee with related alternative offences, provided that these offences are set out in the disciplinary code. These offences include “unlawful possession of property”, “unlawful removal of property”, “misappropriation”, “dishonest practices” or even “fraud”, depending on each case’s merits. In general arbitration awards in favour of the employee are due to the lack of following correct procedure on the employer’s behalf. We strongly advise employers to implement clear rules in the workplace and follow correct procedures with regards to all labour matters, especially dismissal and general discipline in the workplace, by acting pro-actively. We encourage our members to contact their EOHCB representatives to assist them in this regard to implement the correct procedure, process and facilitation thereof.

We strongly advise employers to implement clear rules in the workplace and follow correct procedures with regards to all labour matters, especially dismissal and general discipline in the workplace, by acting proactively.





Create a COVID-19 ‘safe zone’ in your office and workplace. Does not penetrate the skin or the eyes Filtered FAR UVC ( 222nm) does not penetrate the skin or eyes making it safe to use in occupied spaces. Far-UVC light kills all dangerous pathogens, not just covid 19, but all viruses, bacteria, and mould.

Far-UVC Light is an autonomous and continuous sanitation system that is safe for humans and animals – using 222nanometer wavelength, and is also maintenance free. Together with the two primary methods for minimizing exposure to airborne diseases (including COVID-19) – wearing a mask and social distancing, Far-UVC has been proven to effectively sanitize the indoor air around us. Far-UVC can be widely applied to safeguard populated spaces such as shopping centres, restaurants, salons, hospitals, schools, offices, public transport systems and gyms. Tested by CSIR against SARS-COV-2 and proven effective in destroying the virus. online@saloninternational



Parametric Inspired by precision and curves, this collection features bold shapes and simplistic beauty





“Movement within the hair creates the feeling of sensuality, and when paired with the dark styling gives the perfect contrast. I was inspired by Albert Watson’s dark and atmospheric images which display great use of contrast.” Simon Hill, SESH Hairdressing online@saloninternational



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d is array A collection of creatively wearable styles that combine different textures and techniques




“As a team we believe there is strength in our individuality, and we’ve come together to create a dynamic collective that utilises our strengths and skills. It shows that distance is never an issue when creativity is the end goal!” Darrel Starkey, Safy Burton and Nicola Kristel, Hair Co-Operative Art Team online@saloninternational








adventures of a


Hairdresser Jay Birmingham, the go-to hairdresser for MollyMae, Munroe Bergdorf and more, breaks down the subtle differences you’ll find when your clients are high-profile

What was your journey into the industry? I was interested in hair and beauty from a young age, so when a colleague at the bank I worked for was leaving to open her own salon and asked me to go with her, I knew I had to follow my passion. I am so glad I took that leap of faith. I went on to join the team at Nicky Clarke where I met my first celebrity client, Helen Flanagan. After all these years, we’re still great friends and I still do her hair.

What are some key insights you have learned when working with celebrities such as Molly Mae? You have to be flexible and expect the unexpected. Be willing to fit in a last minute extension application or removal the night before an important shoot, for example. It’s such a fast paced lifestyle when working with celebrities and no two days are ever the same. I love the buzz of working on shoots and red carpet glam before exciting events. It takes patience and skill as you’ll be working closely with the make-up artists and clothes stylists to bring an entire look together.

Does working with celebrities require a different mindset than usual clients? Not a different mindset but slightly separate expectations. Be sure to respect the rest of the crew and treat people kindly. I pride myself on this anyway but those with poor manners or a poorer work ethic don’t tend to go far in this industry. I also learned you will be noticed for your dedication and hard work, so be sure to put in 100% effort as you never know who may be watching.

What would you say is your signature style? My signature style has to be the glamorous, Instagram-able wave – a go-to for my clients including Munroe Bergdorf and Molly Mae. For a contemporary feel, I keep the ends quite straight for an undone feel or, for a more glamorous look, pair it with a deep side parting with lots of volume and height around the face.



Won assistant of the year at Nicky Clarke salon – with HJ’s Jayne Lewis-Orr as judge!

2018 Partook in an event with Andrew Fitzsimmons and Beautyworks


Worked with Jess Wright, Helen Flanagan and Molly Mae at the Pride of Britain Awards


Styled Munroe Bergdorf’s hair for the cover of Glamour magazine as she won ‘Woman of



Life LENS THROUGH A Robert Masciave

Robert Masciave is celebrating 21 years as founder of Metropolis Hairdressing and his passion for avant garde has earned him international acclaim



To me hair has no gender. I wanted to prove that the same hairstyle could be worn by any gender. I was inspired by French singer


The Night Queen

Dior inspired



I merged my love for 1950s New Look from Christian Dior with hair and feathers.

The The soul soul of of man man

This ‘hair outfit’ took over 500 hours to make using various materials (fabric, thermoplastic), which was covered entirely with 200 metres



This look was commissioned by Revlon Professional. The task was to create a beautiful, yet powerful look inspired by the


The minotaur

I went to see a Picasso exhibition and he had drawings of bulls and minotaurs that I couldn’t get out of my head. I was so inspired!




The music scene has a massive influence on my hair images. This is my interpretation of two very British iconic looks – the mod and the Chelsea cut.


The dove

This look is part of the Semper Eadem collection. I wanted to recreate the effect when birds open their wings before attacking. The

Business Business

We hope that you have enjoyed this edition of Salon International Magazine

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Plus, we would love to recieve contributions for articles to include in future issues.

If you have a collection of work that you would

like us to include, please do send that through for us to use.

Let’s show off the huge pool of talent that is

here in South Africa and show the world how inspirational we can be. online@saloninternational