Pro Beauty June 2017

June 2017

www.probeauty.co.za

incorporating

Cold fact Winter skin

TIGHT FIT

Rejuvenating the nether regions

Qualifying qualities The ideal therapist

revealingtreatments Latest developments in chemical peeling

16

In this issue...

Regulars

7 Industry news

Local and international news

23 Case study – From homemade soap to skincare brand

What’s hot and happening in the hair industry

51 Product news

All the latest launches

52 SAAHSP

The latest news from SAAHSP

Business 12 Ask the Experts

All your questions answered

15 Insider

34

Features 28 All dried up

Treating winter skin

The evolution of Sknlogic

42 Crowning glory

28

33 ‘Hair’ no more

Spa Focus 24 Cultural exchange

EMA Beauty Vault

25 How design can increase or deplete your profits

Factoring in financial costs

Medical Aesthetics

Apilus treatment review

34 Controlled removal

Chemical peeling

40 Soothe and protect

Peeling after care

46 The ‘unmentionables’ get mentioned

Vaginal rejuvenation

43 Clear path to success

Growing a successful medical aesthetics practice

Tracking the business with stats

16 The top notch touch

Qualities of the ideal therapist

19 Technology, websites and bookings online

Using the internet for business

20 The buzz about antipollution products

A new skincare trend takes hold

22 Case study – A touch of Thai

Serran-Dippati Health & Beauty

19

welcome

4

T

his welcome note was written shortly after the depressing news that South Africa had just been downgraded to Junk Status by two international ratings agencies, as a direct result of President Jacob Zuma’s sudden and highly questionable firing of former Finance Minister, Pravin Gordhan.

The South African economy was not exactly thriving before this tumultuous happening and a huge petrol hike was the first evidence of the downgrading. This will no doubt impact on the price of beauty products and equipment, so spas and salons will find it challenging to counteract these factors. But then, no-one could ever accuse the South African beauty industry of shying away from a challenge.

It’s during tough times like these when innovative strategies and practices are born.

Winter, unpleasant though it is, provides ample opportunities for salons to market and recommend hydrating facials and body treatments, as well as peels, to their clients. This issue provides some of the latest products for treating dry, dehydrated skin and for performing peels of varying depths.

There are also several useful business articles in this issue, ranging from what qualities to look for in a top therapist, to online bookings, to case studies.

Joanna Sterkowicz Editor

June 2017

www.probeauty.co.za

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incorporating

Cold fact Winter skin

TIGHT FIT

Rejuvenating the nether regions

Qualifying qualities

On the cover Cover source: www.shutterstock.com

The ideal therapist

Publisher Mark Moloney

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Managing Director Yolanda Knott

083 654 9098 yolanda@probeauty.co.za

Commercial Director Philip Woods 011 781 5970

phil@probeauty.co.za

Editor Joanna Sterkowicz

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joanna@probeauty.co.za

Art Director Alois Sajanga

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alois@fmexpo.org

Marketing Coordinator Dee Miloa 011 781 5970 Sales Manager Alexandra Norvall

revealingtreatments Latest developments in chemical peeling

mark@probeauty.co.za

marketing@tetradeevents.com

082 880 2047 alex@probeauty.co.za

Cape Town Sales Executive Carla Hamman 084 894 6172 carla@probeauty.co.za

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The publisher has taken all reasonable measures to ensure the accuracy of the information in this journal and cannot accept responsibility for errors in omissions from any information given in previous editions of this journal or for any consequences arising thereof. No part of this publication may be reproduced in any form by any means, whether electronic, mechanical and/or optical without the express prior written permission of the publisher.

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Professional Beauty June 2017

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industry news

7

News All the news and views from the world of beauty and spa.

Thalgo’s Lai visits SA

J

osephine Lai, international business development manager of French premium skincare brand, Thalgo, visited Marine Spa Distributors (MSD) in Johannesburg in mid-March.

Says MSD’s Thalgo brand manager, Alison Yammin: ““The MSD management met with Josephine on 13 March to discuss the Thalgo global strategies and protocols that are embraced in South Africa, thus ensuring the successful worldwide business model

is extended to all of our Thalgo stockists.”

On the morning of 14 March, Lai met with the managers and therapists of Thalgo stockists to chat about her experiences and share tips to boost teams’ retail sales.

During her visit, Lai introduced what MSD describes as ‘a new secret weapon’, namely the Thalgo iMetric device. This is used to analyse skin and record results and recommend respective Thalgo treatments and products.

Biomedical launches lab The Biomedical Skin Culture Laboratory was officially launched on 31 March in Lynnwood Ridge, Pretoria.

“We had over a hundred guests at the launch, comprising the media, lifestyle bloggers, vloggers, celebrities, skin clinic owners, and medical aesthetic practitioners,” says Biomedical Emporium co-founder and biochemical scientist, Dr Judey Pretorius.

She explains that the facility comprises a skin culturing laboratory, as well as the cosmeceutical manufacturing section for Biomedical Emporium products. Respective skin

online at www.probeauty.co.za

Josephine Lai with Camilla Moleh

News in pictures

Dr Judey Pretorius

treatment rooms are also located on the second floor of the facility, which is open to the public to book medical aesthetic treatments such as chemical peels, botox, dermal fillers, threading, and IV therapies for skin lightening.

In addition, the R&D section of the lab conducts tissue engineering projects for academic institutions and government.

“The exponential growth of the Biomedical Emporium brand, launched last year, demanded a new facility, as did various projects that will contribute to new cosmeceutical technology development,” comments Dr Pretorius.

The revamped Professional Beauty Cape Town Expo, complete with four well-attended seminar programmes, took place on 26 and 27 March at its brand new seafront venue, The Lookout at the V&A Waterfront, which proved extremely popular with both exhibitors and visitors alike.

Professional Beauty June 2017

industry news

8

Bagheera takes on Sormé

News in brief ■ Serenity wins Nigerian award: South African brand, Serenity Luxury Body Care, has won the ACE (African Creative Exhibition) Award for Best Emerging African Brand. Locally, Serenity has been taken on by The Marion on Nicol, the Soweto Hotel and Zulu African Design.

■ Vanquish triumphs: The BTL Vanquish ME has won the prestigious 2017 Aesthetic Industry Award for Best Non-Surgical Body Shaping Device.

T

argeted at professional makeup artists as well as salons and spas, the Sormé Treatment Cosmetics range is now distributed in South Africa by family-owned business, Bagheera Pty Ltd. Says Bagheera’s Michelle Barrett: “We discovered this fabulous brand through an inspiring South African lady who resides in the US. She is a professional marketing consultant to many large cosmetic houses, travels the world extensively to cosmetic shows and chooses to use Sormé due to its anti-ageing, hydrating and nourishing effect.”

Barrett believes that Sormé’s point of difference is that it approaches make-up from a skincare perspective.

“It is formulated with clinically proven anti-ageing peptides, natural antioxidant botanicals, mineral sunscreens and the finest

Michelle Barrett

colour pigments available. Sormé is recommended by dermatologists for rosacea and eczema due to its healing botanical ingredients.”

She encourages salons and spas to add Sormé makeovers to their treatment menus. “Not only would this offer product education to clients, but experiencing the brand is vital for sales. This is a make-up line that complements your salon treatments.”

10th Laser Beautique clinic opens

Rochelle Burkis and Chana Levy

Professional Beauty June 2017

Multi-award winning franchise, The Laser Beautique, has announced its 10th aesthetic clinic, in Johannesburg’s Melrose Arch Mall.

The new clinic is owned by mother and daughter partners, Chana Levy and Rochelle Burkis. No strangers to the industry, Levy and Burkis boast over 30 years of experience between them and are both practicing therapists. Levy is also the owner of the very successful Fairmount branch of Laser Beautique.

Franchise owner Tzvia Hermann opened the first ever Laser Beautique Clinic in 2009, in Morningside, Johannesburg.

■ Glasshouse relocates: Award-winning salon, Glasshouse Rejuvenation, has relocated to the Silo Precinct, Silo 5 at Cape Town’s Waterfront.

Previously situated at The Foundry in Greenpoint for almost 11 years and targeted exclusively at the male market, the new salon is unisex.

■ Original Blemish Balm turns 50: The BB Cream/Blemish Balm of Dr Schrammek derma. cosmetics is celebrating its 50th anniversary by releasing a free Blemish Balm Birthday Edition (15ml size) in its original retro design packaging.

■ Consumers feel misled by ‘organic’ beauty labelling: The Soil Association commissioned a survey of 1,000 women aged 18-65 and found 76% felt misled by labelling that marked some products as ‘organic’, when they were told the products were not certified as organic, and contained some ingredients that wouldn’t be permitted under organic standards.

online at www.probeauty.co.za

industry news

10

Second Glo to open

A

ndy Best and Claudio Caldeira are opening their second Glo Laser and Beauty Salon at the end of May at the Dainfern Square Shopping Centre.

“We are very blessed and privileged to be opening our second salon so soon after we opened the first Glo in Pretoria last year. Due to the high demand from clientele that travelled all the way from Johannesburg to Glo Pretoria, we decided to open our first Johannesburg branch,” says Claudio Caldeira.

He continues: “Andy and I believe that Glo Laser and Beauty definitely hit the hammer on the nail with the European feel and vibe we created in our salons.

We easily achieved this with our new and upbeat culture.”

For laser hair removal Glo uses the award-winning Alma Lasers Soprano ICE and for body contouring, the Alma Beauty Reform, which Best and Caldeira believe definitely contributes to the success of their salon.

The new salon also offers a full range of beauty treatments such as facials, massages, waxing, stretch mark removal, manicures and pedicures, as well as acne scarring removal and many more.

Glo’s inhouse products include Lamelle, Nimue, Spalicious, Lilian Terry and Morgan Taylor.

Reception at the Dainfern Square Shopping Centre

The Glo team

Dermalogica Concept Stores expand

Ballito opening event

Professional Beauty June 2017

News in pictures

With a strong presence in Gauteng and Cape Town spanning over six successful years, Dermalogica recently expanded its footprint by opening two new Concept Stores in Ballito Junction (KwaZulu-Natal) and Clearwater Mall (Westrand).

The Ballito store marks Dermalogica’s first ever Concept Store in KwaZulu-Natal.

As with all other Dermalogica Concept Stores, clients can explore the store floor, take a seat at the Skin Bar® for a complimentary Face Mapping® skin analysis and thereafter experience their prescribed products hands-on in the product pool, as well as have express 20 minute MicroZone® or 10 minute FaceFit treatments, which are ideal for the time and budget constrained clients.

At a recent event held in Johannesburg, Christelle de Wit launched SkinCeutical’s latest innovation – Metacell Renewal B3 – a multi-corrective moisturiser that targets visible concerns associated with the early signs of skin ageing.

online at www.probeauty.co.za

industry news

11

Kyalami gets new salon

L

ocated at Kyalami Downs Shopping Centre just outside Johannesburg, Body Avenue opened its doors for the first time on 3 April this year.

Owner Siphiwe Sithole was previously a model for five years and then spent another year selling hair extensions before deciding to open a beauty salon.

She continues: “I wanted to create a calm and tranquil space for busy city women; a place they can come to in order to escape their busy lives. Our approach is to provide services that are unique to each client, and are both relaxing and pampering. We make use of consultation cards which allows us to get to know our clients better. The information provided by our clients is then used to provide treatments suitable for them based on their key beauty concerns and wants.

“We have the best team of therapists who are experienced in their field and share the same vision as Body Avenue.

Our target market is LSM 7 and above.”

Siphiwe Sithole

Brands offered at the salon include Matis, Six, Spalicious, Gelish, IBD and Bio Sculpture Gel. “I chose these brands because of what they represent, their quality, packaging and most importantly, because of the effects they have on skin and nails. In the future we would like to offer slimming solutions and aesthetic treatments as well.

“At Body Avenue we focus on a holistic approach in helping clients achieve a balanced lifestyle. To that end we offer a wide variety of treatments, namely therapeutic messages (i.e. Swedish, hot stone, Indian head, neck and shoulder), facials, body waxing, manicures and pedicures, chemical peels,” concludes Sithole.

GWI launches Immersion Initiative The Global Wellness Institute (GWI) is launching an Immersion Initiative dedicated to highlighting global research on how immersive wellness experiences (i.e. destination spas, integrated health resorts and wellness retreats) can be powerful environments for achieving sustained lifestyle change.

The goal is to substantiate the benefits of these evolved ecosystems.

According to GWI, the authentic immersive experience often holds the

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key to achieving sustained lifestyle change and the opportunity to deepen one’s passions and abilities.

From destination spas and integrated health resorts to wellness retreats, the visionaries, operators, and patrons of these establishments have a keen understanding of the unique and transformational effects of these complex environments.

Through the Immersion Initiative, GWI aims to highlight the success of these establishments, explore their

essence, and present findings from current and on-going research to the global community that substantiate the power of these evolved ecosystems.

The initiative is chaired by Joshua Luckow, MBA (former executive director, Canyon Ranch, and cofounder, NEXUS Executives, Austria) with vice-chair, Sallie Fraenkel, president of Mind Body Spirit Network.

For more information visit https:// www.globalwellnessinstitute.org/ immersion-initiative.

Professional Beauty June 2017

business tips

12

Ask the experts Our beauty industry experts answer an array of questions about every aspect of running a successful salon or spa business.

I’ve heard of the Global Mentorship Program and want to know how it can benefit an assistant spa manager such as myself.

S

pa management is a very challenging career that requires a broad mix of skills, combined with a deep passion for people. So many up and coming industry leaders with great potential feel frustrated and isolated, with no one to turn to for guidance and inspiration to help them master the challenges of daily operations faster and more smoothly.

The Global Mentorship Program (GMP) is designed to give you one-on-one, expert nurturing.

GMP has now been extended to include head receptionists, therapists, assistant spa managers and hotel general managers. By pairing experienced industry leaders with aspiring leaders, GMP offers the opportunity to learn how others have successfully navigated through the challenges of their position.

The most common benefit reported by previous GMP mentees was the sense of confidence bolstered by the honest discussions with their mentor.

Mentees shared that having someone to confide in and ‘bounce’ ideas off, was incredibly impactful, creating more confidence in their everyday life and work responsibilities.

Your mentor is encouraged to develop a relationship with you over time, helping you dig deep to find new perspectives and creative options to the challenges that ‘keep you awake at night’.

By partaking in the program you will gain confidence in your skills and gain more structure in your daily work targets and goals. It is great to have another person with a different background to discuss and share your thoughts, ideas and challenges.

Getting insight from a seasoned professional will leave you inspired and give you the gentle push you need to make your goals a reality.

When you are caught up with your day to day responsibilities you cannot develop an aerial view of the business, or of your own personal objectives.

Taking time out with your mentor will help you develop the skills you need.

Then through effective leadership, you will contribute to the growing demands of the spa industry.

GMP offers the possibility to start a mentorship relationship as mentee whenever you need to receive guidance in your career path, or want to become a better leader within your team or organisation.

This program will help create an industry of qualified, skilled management who flourish, as well as help up-and-coming industry talent.

To register for GMP please visit www. mentorshipevidence.com or email me on emmy@mentorshipevidence.com Emmy Stoltz is regional director for the Global Mentorship Program and head of spa distribution for MatsiMela Home Spa. Through her own business, Spa Fusion, Stoltz offers mentorship and consultancy to some of the country’s top spas.

DO YOU HAVE ANY QUESTIONS TO PUT TO OUR EXPERTS? Send your question about absolutely anything to do with running a beauty business to joanna@probeauty.co.za

Professional Beauty June 2017

online at www.probeauty.co.za

#oftencopiednevermatched

AMPOULE CONCENTRATES FP babor.co.za

BABOR South Africa Telephone: 011 467 0110 • Email: babor.sa@babor.co.za • Website: www.babor.co.za

business tips

14

I’m thinking of opening a salon. What are some of the dynamics of owning a salon I should be aware of?

R

unning a successful business is not for everyone. It requires a personality that can cope under the pressures of responsibility, not just for yourself but also for employees’ well-being and client satisfaction.

Putting oneself in another person’s shoes doesn't come naturally to everyone. Often therapists, managers and owners find themselves in a situation where a misunderstanding or issue could be resolved quickly if employer and employee could see the situation from the other’s perspective.

Managers and therapists are without doubt the pillar of a salon and often caught between keeping the client and the boss happy. Being so caught up in the service offering of the salon, they often miss the behind the scenes effort of what it takes to run, and be responsible for, a successful salon. Being a business owner means working 24/7.

In the rare but best case scenario, the owner is the manager. When an owner is not able to be present at the salon all the time, they are entrusting their staff with the responsibility of

sustaining the business, ensuring that there is constant flow of clients that results in financial stability.

A manager is often tasked with ensuring the daily running of the salon and driving revenue, however the responsibility of staff and clients is ultimately the owner’s. Therefore, owners depend heavily on their managers and staff to fulfil their roles to the best of their ability.

When owners find a manager they can trust, these hard to come by gems are treasured and gratitude is shown. Therapists often assume there is favouritism shown to managers, not remembering the responsibility the manager has agreed to take on.

A successful manager runs a salon as if it were her own, allowing the owner to focus on other crucial aspects of the business, namely, negotiating with suppliers, administrating fair pricing, choosing the correct brands for treatments and retail, marketing and PR, processing wages, paying invoices, managing cash flow, making sure there are clear SOPs (Standard Operational Procedures), managing HR matters,

overseeing any problematic clients and making the tough decisions which her team may not like.

An owner needs to be accommodating when an employee is having personal problems, while ensuring client satisfaction and avoiding animosity felt by the rest of the team.

A salon owner is kept constantly on her toes, making sure all the behind the scenes work is done. At the same time the owner needs to make sure the business keeps up with our evolving industry.

This is why having dependable, loyal and flexible staff that understand the responsibility an owner takes on becomes invaluable. Their reputation as great employees grows, making them more marketable. PB Tzvia Hermann is the founder and co-owner of The Laser Beautique franchise, Beautique Distribution and Beautique Academy, as well as an internationally qualified laser technician and internationally certified and recognised laser trainer.

DO YOU HAVE ANY QUESTIONS TO PUT TO OUR EXPERTS? Nouveau Contour South Africa Send your question about absolutely anything to do with running a beauty business to joanna@probeauty.co.za

Professional Beauty June 2017

online at www.probeauty.co.za

business tips

15

Insider

Insider, our exclusive business round-up, polled salons and spas in South Africa to track business in March 2017.

Insider Spa

Treatment business at spas during March 2017 was, encouragingly, up from March 2016, with the vast majority (77%) of you reporting an increase. The main reason given was that March is high season for hotel spas, with an influx of guests. Others reported that while they did see an increase, it was only very slight and that weekday traffic was very quiet.

Retail business, on the other hand, was worse than this time last year. One spa reported that they cater mostly for foreigners who say they don’t have space in their luggage for retail products.

All spas polled are very focused on training, such as skill specific training, financial training, occupational health and safety, customer services, personal presentation workshops, upsell & rebook, managing poor performance, initiating disciplinary hearings, appraisal skills, and reception booking system AVERAGE TREATMENT training.

ROOM Spas polled market OCCUPANCY mostly on their websites, on social media and spa guide websites, in editorials, and via mailers to their databases.

63

%

Insider Salon

This March, 60% of you said that treatment business dropped as compared to the same time last year. One of the reasons was attributed to elderly clients either passing away or moving to retirement homes. Some of your clients feel that beauty treatments are a luxury they can live without and that with our present bad economy, they would much rather spend money on what they need and save the rest.

Retail business fared even worse, with many of you saying the reason was that suppliers started selling products to their clients. We reported this same feedback in our last issue and it seems it is still a challenge affecting businesses.

In terms of treatment room occupancy, while the average was low (49%), one salon reported a whopping 100% room occupancy, due to the fact that it attracted tourists and did a lot of corporate events.

Word of mouth, local newspapers, business cards, pamphlets and promotions are the various methods of advertising you said you use to AVERAGE TREATMENT market your salons.

ROOM We asked what non-treatment OCCUPANCY training salon owners and managers took themselves or offered to their staff and their list included customer service, marketing and in house discussions. Other spas conducted no training at all. PB

49%

The month in numbers

77

% BETTER

HOW DID RETAIL BUSINESS IN MARCH 2017 COMPARE WITH MARCH 2016?

HOW DID TREATMENT BUSINESS IN MARCH 2017 COMPARE WITH MARCH 2016?

3

20

38

% BETTER

20

HOW DID TREATMENT BUSINESS IN MARCH 2017 COMPARE WITH MARCH 2016?

10

% SAME

% SAME

% WORSE

20

% BETTER

% SAME

42

% WORSE

30

% BETTER

70

% WORSE

10

% SAME

60

% WORSE

HOW DID RETAIL BUSINESS IN MARCH 2017 COMPARE WITH MARCH 2016?

business tips

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The top notch touch Inspired by having judged the Therapist of the Year category at the 2016 Professional Beauty Awards, Mimmie Lancaster reflects on the qualities of the ideal therapist.

L

ast year’s Professional Beauty Therapist of the Year, Hashini Garach, from The Spa at the Oyster Box Spa in Umhlanga, typically worked her way up. She started at the spa in 2010 as the front desk administrator and became a junior therapist on completing her studies.

Garach soon moved up the ladder and became a senior therapist. She was recently promoted to junior assistant spa manager.

Garach is a true therapist at heart who wears her uniform proudly, is groomed to perfection and portrays a well-balanced, healthy professionalism.

What impressed me during the judging process was her desire to understand my needs and find a solution to assist in improving my overall wellbeing.

It was clear that she had read my client information card and knew which questions to ask. Not only did Garach ask questions, but she addressed each issue at the right time. She explained those steps of treatments not familiar to me and allowed me to relax at appropriate times.

The use of a warmed grain bag either around my shoulders or on the small of my back, warmed booties on my feet during the massage, comfortable eye pads on my eyes, dimmed lights and my choice of music at a level suited to me, are just a few examples of the attention to detail she paid in order to optimise my relaxation and time spent in the treatment room. Garach paid due note to my likes and dislikes, from snacks and drink options right down to the choice of nail colour. In true and caring therapist style, she called the next day to find out how my lower back was feeling and whether or not I had the chance to use the sample she gave me.

business tips

17 Stand out qualities So what is it that sets a ‘winner’ apart from the rest? Winners/leaders have an outward mind set by seeking to fulfil the needs of others rather than just their own. Within their team environment they show gratitude, even for small things, as they realise it brings out the best in others. The use of kind words are known to create strong emotional memories and leaders understand that people remember how they feel around you.

More often than not, clients are drawn to therapists who show kindness and respect and do not babble on about themselves endlessly.

To listen well is a skill to master, especially in our industry where clients often pour their hearts out while in our presence. Listening is not just the ability to remain silent but to understand the context and meaning of what the client is saying and then to act appropriately on that.

Showing appreciation is one of the highest forms of acceptance. No one wants to be part of a team where someone complains a lot; this only saps you of your energy and places a negative and unpleasant vibe around everyone.

many spa and salon teams alike to gain a better understanding of each team member’s approach to activities, relationships and decision making.

When this happens, each individual can more easily adapt and connect with others and this in turn leads to a workplace where innovation, creativity and productivity thrive.

The Insights Discovery learning system uses a simple language of colour that helps us understand ourselves and others. We all have all four colour energies within us. It is the combination of these energies that creates each unique personality.

‘Fiery Red’ energy shows up as an individual with a strong focus on results. The use of ‘Sunshine Yellow’ energy is expressed through teamwork and creativity and individuals expressing a lot of this energy are sociable, talkative and people-orientated. Individuals with dominant ‘Earth Green’ seek harmony and meaningfulness in relationships, Right fit while those who express a lot of ‘Cool How do we ensure we have the right fit Blue’ energy tend to be analytical with in our team? Working closely with Rob a desire to be accurate.

Cowling, a licensed Insights Discovery Once a therapist and the rest of International practitioner, has assisted the team has a better understanding of the combination of their own colour preferences, they are able to more fully utilise their strengths and connect more effectively with their colleagues and clients.

We live according to our expectations. Expectations drive our reactions. When we expect people to act a certain way, “Accountability usually because of who we is another great are and our own experiences, trademark of leaders we limit the potential for growth not only in our work – they own up to their environment but in each mistakes and correct individual as well. them where they can.”

We know that the success of any spa or salon business is built on the performance of its people, so invest wisely. PB

Accountability is another great trademark of leaders – they own up to their mistakes and correct them where they can.

Team leaders/players are confident in themselves. Confident people are great to be around with because they do not degrade others or try to impress either. They know their selfworth and want their colleagues to develop the same mind set.

Winners/leaders celebrate success together and are not threatened by someone else’s success. Remember that success breeds success, so allow this to rub off onto you.

Actions speak louder than words – helping team workers with your time and not expecting anything in return shows kindness. Caring for your coworkers’ wellbeing and showing it by sending a thoughtful message, or writing a note, or pinning a positive thought up on the noticeboard shows you care.

Mimmie Lancaster has been involved in the beauty and spa business for 30 years.

Her company, Symmetry World, delivers independent advice to spas and salons to build and improve their performance. Lancaster’s ongoing focus on spa trends, aesthetic techniques and international product development keeps her at the forefront of the industry.

online at www.probeauty.co.za

Professional Beauty June 2017

Get the recognition you deserve...

2017

You work hard to improve your salon, spa, staff, skills and business Enter the Professional Beauty Awards and you may win one of these fantastic awards, judged by your peers and unique to the professional industry.

A great accolade for anyone working in the professional beauty industry.

• Resort Spa of the Year • Day Spa of the Year • Game Reserve Spa of the Year • Salon of the Year - 3 Rooms or Less • Salon of the Year - 4 Rooms or More • Spa and Salon Manager of the Year • Therapist of the Year • Nail Technician of the Year • Aesthetic Clinic of the Year • Male Grooming Salon of the Year

ENTER TODAY! You have what it takes to WIN! What are you waiting for?

Sponsored by:

The winners will be announced at the Professional Beauty Awards Event on the 3rd of September 2017

It is very easy to enter, just visit the website, www.probeauty.co.za and click on the awards button. Then submit your entry online. Entries will then be judged by an independent panel of industry experts in order to select the top 3 in each category. Those selected will then be judged to select the winners. Deadline for entries is the 12th of June 2017.

business tips

19

Technology, websites and bookings online If your clients book their air tickets, restaurant reservations or concert tickets online, why not get them to book their beauty treatments online too, asks Debbie Merdjan. limits on how many hours or days in advance a client can actually book.

Cancellations are something to think about. People cancel all the time at the last minute and the spa loses out. Reconfirm all bookings and follow up with an SMS, perhaps two. Be clear about cancellation policies and how you deal with cancellation fees, rescheduling and refunds.

Other tools

P

retty much everything we do today is with technology and you very likely have your mobile phone switched on right now, as well as your laptop, and are switching between the two.

We use the internet for work, entertainment, travel and research. We have apps on our phones for dating, music and health. We message our friends from our phones and rarely use our phone to actually talk.

People do things online. This is where beauty apps and websites come into the picture.

Spas and salons, like most service industries today, have created online booking systems on their websites for easy-to-use online reservations. This is what you need to know: The website must be well designed and easy to use; nothing complicated.

The site must be compatible with any computer or online mobile device, i.e. a smartphone, iPhone, iPad. The

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booking system also needs to be compatible with your CRM (Customer Relationship Management) software.

Interactivity Ensure the online booking system is interactive. Allow customers to browse the menu of treatments, see available times via an online calendar, book easily and get an immediate response.

If the customer is paying online, ensure they feel their information is private and that they can trust you.

A booking button for appointments that is clear and easy to see is probably your biggest website asset.

You can use phrases such as: ‘Spa packages fill up fast.’ ‘Book now to avoid disappointment.’ ‘You don’t want to miss out on this special.’

Also, consider cut off times for bookings as you don't want someone booking at midnight for an 8am appointment the following morning.

Ensure you can keep up with the bookings and always respond. Set

Your website is not the only tool for online bookings. Have a strong social media presence to back up your site. Create a Facebook page, Twitter account and sign up with Instagram. Post pics of treatments and offer specials. Be creative. Use social media to encourage your guests to book online. Have a ‘call to action’ button on Facebook and link your Twitter account to your website.

Use your online booking system to incentivise too. For instance, the more online bookings that are made, the better the price. Or, offer a free treatment for every 10 online bookings, whatever works for you. Set discounts for certain days or times. Give clients a reason to book online. Promotional codes are good too.

The bottom line is this: make it easy for your clients to book their appointments online and reconfirm the bookings. Give great service. And follow up after the appointment too. PB Debbie Merdjan is CEO and founder of the Camelot Group. She has been in the industry since 1982, started Camelot International Health & Skin Care Education in 1987, and opened her first Camelot Spa in 1997.

Professional Beauty June 2017

business tips

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E TH

B

...about U Z anti-pollution Z products

The anti-pollution trend in the beauty and health world has gained traction of late and is now starting to result in products offering such claims, writes Lauren Gibson.

T

he demand for anti-pollution products is evident and brands need to start looking into this innovation. Ideally these products should not only have antipollution benefits but rather act as multifunctional products that can offer anti-pollution with other actives and results such as anti-

ageing, antioxidant protection and detoxification.

The increase in consumer awareness around how pollution affects the skin is astonishing.

Between 14% and 41% of consumers around the world say that pollution is a worry for them when it comes to external elements affecting their skin. This increase in pollution and its effects is steadily expanding into other markets across the world and will start influencing a lot more decisions in skin and hair care product innovation and development.

According to Mintel (a global market research company), new product development or innovation claiming to offer anti-pollution results has increased from the average 1% to 8% in Australia, 3% in Thailand and 2% in China. This showcases the need for consumers to protect their skins from the damaging effects of pollution.

Testing The tricky part of these products relates to the testing of anti-pollution claims. And for the consumer, this is becoming more and more critical.

Unfortunately there is no worldwide international agreement or standard on what the testing for anti-pollution products are, so it really depends where the product is manufactured and what body governs the development, like the FDA for example. Ideally, brands

Professional Beauty June 2017

should use a multitude of tests and studies on both the raw ingredients used and the final finished product.

Biomarkers A few biomarkers on the skin when it is exposed to pollution are: • a decrease in skin lipids; • a decrease in Vitamin E; • a change in the pH level of the skin which can effect micro-organisms entering the skin and cause harm; • an increase in oxidative stress levels which in turn increases free radicals and ageing; • an increase in sebum production which can therefore result in an oilier skin and even breakout formation; • an increase in ‘inflammaging’ (inflammation that causes ageing).

Generally speaking, our world around us is changing. Pollution is increasing, along with stress, and both of these affect the skin negatively.

Innovation needs to step up to the plate to ensure brands and new products are feeding this demand. PB Lauren Gibson has worked for Dermalogica for nearly four years. She has been an educator, sales brand consultant, and, more recently, the regional manager for Cape Town.

Her passion lies in up-skilling people, seeing the potential in businesses and unlocking that potential and constantly learning to reignite her love for the industry. E-mail laureng@ dermalogica.co.za

online at www.probeauty.co.za

case study

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A touch of Thai

Benoni salon, Serran-Dippati Health & Beauty, recently celebrated its 11th birthday and continues to differentiate itself in an oversaturated market in terms of style and customer service, writes Joanna Sterkowicz.

O

n approaching the entrance of Serran-Dippati Health & Beauty in Benoni’s Rynfield suburb, you might think that you’ve suddenly stepped into Thailand. A raised log cabin, adjacent to a pond rich with tall reeds and flanked by Asian-style pottery, awaits you. Even the salon’s painted doors reflect Eastern decor.

Says founder / owner Kirstie RyderBeynon-Davies: “As my husband is a pilot for SAA, we travel overseas a great deal and our favourite destination is Asia. We absolutely fell in love with Thailand and Bali, and when we established the salon, decided to create a Thai theme.

“Another reason we chose this theme is because we adored the way that the Thai people welcome their customers and perform their treatments. SerranDippati’s unique welcome of scented towels and a refreshment was inspired by all of our travels and much of the décor comes from our trips to Thailand, Bali, Mauritius and Hong Kong.”

Serran-Dippati’s log cabin was built from scratch, with all the rooms specially designed according to how

Professional Beauty June 2017

Ryder-Beynon-Davies saw the salon, which also has hydro facilities (spa bath, spa shower and jet pool). Further treatment rooms were added on as required.

Natural progression As with any successful business that has been in existence for over 11 years, Serran-Dippati has evolved according to the times.

When Serran-Dippati was first established, there were only three treatment rooms.

Says RyderBeynon-Davies. “I planned on working independently and never expected the salon to grow as it has. Because my husband travels a lot, the salon was my passion to enjoy in my spare time when he was away.

“Today we also have a double massage room, a full pedicure station with four massage chairs that overlook the garden, three facial rooms, a laser and sunbed room and a spray tan room.

“We purchased an Ellipse laser machine about four years ago for hair reduction and skin rejuvenation treatments. In addition, we also

now have a doctor who comes in once a month to offer botox, fillers, mesotherapy and threading. We also offer microneedling and medium depth peels and even have both half and full day spa packages with lunches.”

All the salon’s brands are personally researched and tested by RyderBeynon-Davies. They are: Babor; Sans Soucis; Lamelle; Lillian Terry massage oil; Morgan Taylor Nail Lacquer; Bio Sculpture Gel; Elim pedicure / manicure products; MatsiMela (body range); and Koebana (spray tan range).

Hands-on Ryder-Beynon-Davies oversees the salon and all operations with the assistance of Bhavesha Vassan, who handles orders and appointments in addition to being a qualified somatologist.

“The other therapists all jump in where necessary to make sure the salon runs smoothly,” she comments. “I am very lucky to have such a wonderful and ambitious team. As the need arises, such as during peak seasons, or if any long-term clients request me personally, then I perform some of the treatments.”

The salon’s unusual name, SerranDippati, comes from the word, ‘serendipity’.

“My favourite movie is Serendipity, which stars Kate Beckinsale and John Cusack. We changed the spelling of the word ‘serendipity’ so that it would have more of a Thai feel,” notes RyderBeynon-Davies. PB

online at www.probeauty.co.za

case study

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From homemade soap to skincare brand Joanna Sterkowicz speaks to Karin Theunissen about the evolution of her South African skincare brand, Sknlogic, launched in 2011.

S

knlogic founder, Karin Theunissen, did not find the beauty industry, rather the industry found her.

She notes that as a young girl she would visit her grandparents on their farm and, from lack of anything else to do, would help her Grandmother make soap. “I would often get into trouble for mixing together her precious bath products and lotions in an attempt to make something better.”

Theunissen commenced her beauty career by opening a salon before moving into the wholesale distribution of products to the beauty industry.

“I founded Logica Beauty Supplies in Cape Town 18 years ago and that’s where my passion for the industry really took off,” she explains. “It had always been my aim to develop a skincare brand that would help fill a gap in the market for a high quality cost effective skincare solution. As the umbrella company for Sknlogic, Logica presented an avenue that made this possible.”

Prior to launching Sknlogic, Theunissen conducted two years of research and development.

“International market trends and

technological innovations initiate and drive product development. We work closely with highly acclaimed cosmetic scientists and skincare consultants to ensure that we utilise the most stable and effective combination and concentration of active ingredients in our products.

“Sknlogic sources the best active ingredients from various superior laboratories abroad. Because we are a proudly South African brand, we source as many of our ingredients as we can locally.”

Success story Theunissen believes that what made Sknlogic such a success initially was that it was so affordable. “We manufacture locally and this, coupled with our low cost packaging and the Logica structure, has enabled us to keep products very affordable without compromising on quality or effectiveness. The brand grew because clients were able to see results as Sknlogic facilitates an active process of reversing the signs of damage in the skin. Our products do not contain mineral oil, parabens, formaldehyde, sulphates or artificial colourants and wherever possible, we try and use nature-identical ingredients to make the products suitable for sensitive skin types.”

Over 200 salons stock Sknlogic countrywide, with distributors in Johannesburg and KwaZulu-Natal.

On the horizon

Karen Theunissen

online at www.probeauty.co.za

Towards the end of 2917 two new products will be launched, including a hydrating serum with hyaluronic acid, shea butter, argan oil, grape seed oil, olive oil, aloe leaf extract, fig extract, glycolic acid and

a powerful anti-oxidant complex with vitamins C and E. “The serum exfoliates and protects the skin while hydrating it and complementing the skin rejuvenation process,” continues Theunissen. “Our other new product is an active booster that improves the skin’s natural exfoliation and rejuvenation functions, leading to greater resilience and finer texture, while replenishing the skin’s natural acidity.”

This product is formulated with a high concentration of alpha hydroxy acids in a lightweight emulsion as an intensive treatment for increased cell turnover to restore skin suppleness, clarity and texture. It also treats dehydration with lactic acid, exfoliates with glycolic acid and pineapple extract, soothes the skin with a unique phyto-complex blend of seven Swiss plant extracts, treats acne with salicylic acid, and protects the skin from free radicals, while promoting collagen production with vitamins C and E. PB

Professional Beauty June 2017

spa focus

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Cultural exchange With the tagline ‘East Meets Africa’, it’s no surprise that the EMA Beauty Vault in Sandton offers an intriguing mix of spa cultures and methodologies, writes Joanna Sterkowicz.

A

lthough Jiangmin Vulpeanu, the owner of EMA Beauty Spa is Chinese, she has been working and living in Africa, particularly South Africa, for quite some time.

“While I don’t have a background in beauty myself, I do have considerable experience of the spa environment in both Asia and South Africa. This motivated me to build a unique spa where East could encounter Africa, so to speak.

“At EMA we introduce Eastern hospitality and professionalism, as well as traditional ancient methodologies, that combine with African natural serenity culture, as well as local products, to create a unique EMA spa service. We are positioned as a one stop health and beauty solution and also have a hair salon that caters for all types of hair, including Asian and ethnic.”

The spa enjoys a prime location, namely the West Wing of the Sandhurst Centre on Rivonia Road in Sandton.

Vulpeanu continues: “Being situated in the heart of the Sandton CBD, which is surrounded by all the new headquarters of big corporates, as well as hotels, our location is convenient for transport and offers easy access for parking.

“We’d like our spa to be considered a hidden gem in the hustling, bustling commercial world of Sandton, where the client can easily enjoy the relaxation and re-energising needed for destressing and detoxification.”

To accommodate its wide range of clients, EMA has extensive operating hours, staying open until 9pm from Mondays to Fridays, and until 7pm on Saturday. EMA is also open on Sundays until 1pm.

Offering The spa opened in October last year and boasts eight treatment rooms and four full time therapists.

EMA has a steam / sauna cabin with a built in Jacuzzi, as well as DVD and MP3 facilities.

In terms of skincare brands, Vulpeanu chose Deynique from Germany, Dermo28 from Italy and South African brand, RégimA, with OPI for nail treatments.

Included in the treatment menu are massages, facials, waxing, manicures & pedicures, body treatments, weight loss therapy, laser and body wraps. PB

Spa at a glance

• Opened: October 2016 • Owner: Jiangmin Vulpeanu • Spa manager: Carine Ngandu • Size: 255sqm • Number of treatment rooms: 8 • Number of full-time therapists: 4 • Hydro facilities: steam / sauna cabin, Jacuzzi • Brands: Deynique, Dermo28, RégimA, OPI

Professional Beauty June 2017

online at www.probeauty.co.za

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How design can increase or deplete your profits Before you decide on the layout of your dream spa, consider the financial costs and maintenance you will require for the space you are creating, writes Marisa Dimitriadis.

D

eciding to open a spa all begins with a thought that then turns into a dream, which stirs feelings of excitement and anxiety.

Remember that there are two key elements to spa design: designing for space allocation and flow; and designing according to a theme, colour scheme and finishes. Both are equally as important and it is crucial that you give the correct amount of emphasis to each.

Stay close to the reason why clients visit a spa, this being the need for relaxation, stress relief and to treat skin concerns. Certain design elements will play a large part in achieving this, however they will not ensure client retention or a profitable business.

The idea is to balance the two elements and to provide the most comfortable and functional environment for both your clients and staff members.

Whatever design you choose make sure you are able to: • Move clients around smoothly and efficiently • Sell more retail • Allow for larger volume of clients • Keep staff happy in their own space • Grow your business

Spa entrance This is the client’s first visual impression of your business and should be given careful consideration. It is essential to have a reception desk, how big it will be depends on the number of clients it needs to service on the busiest day. It also depends on whether this desk will be used for check-in and check-out and reservations. The dream spa reception area would include a check-in desk, a

online at www.probeauty.co.za

Stay close

check-out desk to the reason why and a separate reservations clients visit a spa, department this being the need for which would relaxation, stress be kept in a back office relief and to treat free from the skin concerns. busy front desk activities and noise.

The retail space needs to be as big as possible with fantastic lighting and carefully planned and thought out display areas. Ensure to have a lot of stock that is well merchandised and priced and keep the retail/shopping area close to reception area. Avoid creating a separate shopping area.

The spa’s entrance should allow clients to sit and see the retail offering R

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26

while they are waiting. Ideally they should not be moved immediately from the reception area to a separate waiting area where there is no possibility to book more treatments, ask about certain services, or even make a purchase while waiting for their therapist.

Flow Take the guesswork out of the spa journey you offer your clients. They should be able to see the reception area as soon as they arrive and

Professional Beauty June 2017

thereafter the journey to the change rooms should be as quick and effortless as possible. Once the client has changed into your spa outfit make sure the treatment room can be found easily and that access to all the facilities is not too far away. Please, please, please try to make sure that no public places have to be passed between the change rooms and the treatment rooms. I understand that sometimes the shape of your space is not that easy to work, so unless you are trying to accommodate wheelchairs, try to avoid having reception or public areas exposed to guests in their spa attire.

Ensure to design wider passages to allow clients to pass each other comfortably. Also, open and wide passages make the spa feel more spacious Don’t forget to create good flow for support functions in the spa, such as allowing technicians to get to equipment to service it, moving dirty linen to the laundry room, getting stock to treatment rooms and receiving orders from suppliers. Try to plan this as carefully as you can. I always try to walk the path of all people involved in the spa. For example, if I am a client, I walk from the time I arrive to the change rooms, to the treatment area, to the rest area, to the facilities area

and to check out. Or, if I am a service technician who has been called in to repair a machine urgently, how will I access the machine, who will I disturb and how it will affect the business?

Multifunction rooms Designing treatment rooms that allow the room to be used for facials, waxing, massages and body treatments is a way to increase your productivity in the business and in turn, make more money.

These rooms need additional storage space to hide equipment not being used for a particular treatment. The trick in designing the perfect multifunctional room is to ensure that it does not look like one. The client must walk in and think the room is specific to their treatment.

Multifunctional rooms also allow groups to book in together for treatments.

Spa equipment Ensure that you make an informed decision about the equipment you purchase for your spa. Always try to find something different, something new and innovative and something that clients will re-book for. Make sure the equipment can fit into the treatment rooms you have allocated before you purchase them and also ensure that if the equipment needs to be serviced or repaired, there is easy access to the room.

online at www.probeauty.co.za

spa focus

27

The equipment you choose could be the most important decision you make for your business. Don’t go for price but rather always look for quality and comfort. There are some new beds now that have built in heating which eliminates the need for an electric blanket and also have gorgeous thick mattresses, which are very luxurious and comfortable.

Steam, sauna, rasul or hammam?

While these facilities are almost a given in a spa, be very careful when considering them. Always make your decision C based on what percentage of the total floor space you have allocated to non-income generating space. I try toM use the 30/70 principle by allocating only 30 percent ofY the space to non-income but essential space and the 70 CM percent to income generating space for standalone spas and salons, or when part of a shopping complex whereMY rentals are very high.

CY When it comes to a hotel or destination spa you will CMY most definitely require more non-income facilities space, even as much as 50% (this space is generally shared byK hotel and spa thereby splitting the costs for maintenance).

Allow for expansion Please ensure you have space to grow, be it upwards or outwards. In your design try to think about when you will expand one day how it will affect the current structure.

Will you be able to continue running your business while expansion building takes place, or will you have to close doors for a period of time?

A bit of thought and planning at inception can save you a lot of money later on.

Allocate space for your staff By this I don’t mean one small little room or an outside courtyard. Your staff is the most important part of your business – in fact they are your business. Ensure to allocate a spacious area for my staff where they can sit and eat, have a meeting, store away their belongings and re-energise.

Use clever colours, finishes and scents in this area as you can either exhaust your staff more, or give them a major boost of energy every time they enter this space. PB Marisa Dimitriadis is founder and owner of The Spa Consultants. E-mail her on marisa@ thespaconsultants.co.za for more information.

“Our Brand is unique in South Africa and Internationally, we specialize in pregnancy massage and baby massage, but also cater for the whole family.

Mommy Wellness believes that in the early stages of a child’s development children learn through their senses: eyes, ears, touch, taste and smell” IZELLE LOUW, Founder/Owner Mommy Wellness International Why did you choose ESP software?

As a franchise we needed a system that would link all our branches in terms of gift vouchers and our loyalty program, which we are able to successfully do with ESP.

How has the software helped you to improve your business revenue?

ESP enables us to easily access our revenue reports for each of our branches from a central head office.

We are able to report on bestselling treatments and also focus on areas that need a boost at both a branch and group level. The stock functionality makes it easier to manage stock levels and to account for any missing professional stock based on our service recipe set up.

ESP - YOUR SALON & SPA MANAGEMENT PARTNER TELEPHONE: 086 0994163 EMAIL: info@esponline.co.za

Professional Beauty June 2017

www.esponline.co.za

winter skin

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All dried up Cold weather equates to low humidity, which causes the natural oils in the skin to dry up, resulting in a loss of moisture.

Sadly, indoor heating systems have the same effect on our skin. Luckily, there are many professional products to help combat the situation.

D

ermaFix Cosmeceutical Skin Care recently launched two new retail products just in time to prepare your client’s skin for winter. Dubbed ‘Science in a 50ml dropper bottle’, DermaFix Ferulic + C + E allows for the precise measure of excellence.

Says DermaFix’s Ursula Hunt: “The ageing look of skin due to winter dryness is immediately relieved on application of this superior blend of plant naturals. DermaFix Ferulic + C + E provides the skin with a high impact of Vitamin C, evening out the skin tone in cases of hyperpigmentation, while helping to neutralise free radical damage relating to UV exposure, the effects of which last for hours after correct application. It is gentle and effective on the skin, and may also be used over closed eyes for dark circles and puffiness.

The inclusion of Ferulic Acid provides further anti-oxidant protection as it enhances the protective action of Vitamin C and Vitamin E on the skin.”

Professional Beauty June 2017

Also from DermaFix, Skin ResQ is a weightless, nourishing emollient blend utilising murumuru seed butter, shea butter and Vitamin E, providing the skin with both anti-inflammatory and anti-bacterial properties in a soothing cream base.

“Murumuru seed butter is obtained from the murumuru palm tree f o u n d along the Amazon rainforest in Brazil,” explains Hunt. “It is rich in lauric, myristic and oleic acid, which locks moisture into the skin.

This amazing b u t t e r contains Vitamin A and C, omega fatty acids 3, 6, 9, and well as 47% lauric

acid. Being an organic ingredient, it is a natural moisturiser best suited for sensitive skin with the combination of other ingredients.”

She notes that the inclusion of shea butter furthermore provides the skin with natural Vitamin A and has long had the reputation of being a superior moisturiser and touted as the skin’s best friend.

“Many preparations containing shea butter are available within the skincare market, but the class of shea butter used is an important factor to consider. There are various classes of shea butter, starting from class A, which is a premium shea butter, to class F being the poorest in quality.

It is important to remember that once shea butter is aged, or loses its natural integrity, many of the benefits are lost. DermaFix Cosmeceutical Skin Care utilises ISO certified laboratories and will use only the best,” comments Hunt.

From the vine TheraVine’s innovative HydraVine treatment range was created to super-hydrate the face for younger, healthier, more radiant looking skin.

Says TheraVine founder and

online at www.probeauty.co.za

winter skin

29 CEO Lisa Smit: “TheraVine boasts a patented process that draws on extracts of the South African Pinotage vine’s powerful anti-oxidants that are 50 times the strength of Vitamin E and 20 times that of Vitamin C. “HydraVine contains powerful antiwrinkle and cell wall-strengthening properties to fight free radicals.

Included in the range are a Cleanser, Toner, once-a-week Chardonnay Grape Mask, Polyphenol Face Serum and the revolutionary new VitaVine Booster Face Mask.”

For in salon and spa treatments, Smit recommends the specialised HydraVine signature facial. She continues: “This commences with a relaxation technique followed by the cleansing routine and a gentle exfoliation with TheraVine’s Pinotage Exfoliating Enzyme.

Steam, together with the Clarifying Mango Face Balm, is then applied to the face, allowing for opening of pores and optimum product penetration.

This is followed by a soothing application of Hydrating Pinotage Face Oil using Acupressure techniques.”

A true ‘layering’ facial, the HydraVine Polyphenol Face Serum is then applied, followed by lymphatic drainage using Hydrating Mango Face Balm and a complete massage of the face and décolleté with TheraVine Vine Massage Cream.

The massage is concluded with the sensory, Hydrating Aroma-Vine Blend of botanicals, which will facilitate a signature eye and ear relaxation movement.

“According to clients’ needs, a Hydrating Gel Mask or Moisturising Cream Mask is applied, and thereafter the HydraVine Chardonnay Grape Mask is put on, while your scalp is gently massaged. The treatment is concluded with the UltraVine ProFirming Serum and Super Hydrating Day Cream,” states Smit.

online at www.probeauty.co.za

Repair For dehydrated skin, Dermalogica recommends Super Rich Repair, a deeply nourishing skin treatment cream that combats chronically dry, dehydrated skin.

It helps insulate skin from extreme environmental assaults while replenishing critical moisture levels.

Powerful peptides help stimulate collagen production and an acid-free smoothing complex helps improve elasticity and tone. Shea butter and oil of evening primrose help replenish skin with maximum hydration and reinforce the skin’s natural defensive barrier. Antioxidant soy flavonoids shield against extreme environmental elements that can accelerate the visible signs of ageing.

Dermalogica’s Phyto Replenish Oil’s next-generation formula takes a three-phase approach to replenishing protective lipids that are depleted by ageing and environmental stress.

First, phytoactives from camellia and tamanu oils help restore the skin’s natural barrier. Then, an essential lipid blend that includes orchid flower and chia seed oil smoothes visible lines and locks in critical moisture.

Finally, sunflower, rice bran, and rosemary extracts create a luminous antioxidant shield against free radical damage.

Also from Dermalogica, the Skin Hydrating Masque is a refreshing, moisturising masque to remedy dry, stressed skin. Unique, cross-linked hyaluronic acid traps moisture to deliver time-released hydration for lasting suppleness.

and restores an optimum skin barrier.

A precious cocktail that blends wild rose oil and passion fruit seed oil with cocoa and cupuaçu butter, it provides long-lasting nourishment while soothing and comforting.

Also included in this Thalgo range are the Deeply Nourishing Hand Cream and the Deeply Nourishing Foot Cream.

Mask magic The Relax-o-firm Mask from QMS Medicosmetics is described as a sensational and innovative active substance concentrate with a high moisturising effect that supports, stabilises and adjusts the moisture content of the skin into the deeper layers.

‘Plaster’ The Deeply Nourishing Body Cream from Thalgo is described as a ‘plaster’ for the driest and most sensitive skin.

It includes a high dosage of Cold Cream Marine, is super activated by organic white lupin extract, and is able to stimulate the skin to synthesise its own essential lipids.

Deeply Nourishing Body Cream restructures dry and damaged skin

R

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winter skin

30 A combination of important herbal oils calms the irritated and stressed skin and provides smoothness and suppleness. The extracts of the exotic plant, acmella oleracea, visibly reduce dryness and expression lines for long-term results.

Ultra hydration

apricot kernel) strengthen the lipid barrier by boosting the synthesis of lipids and reinforcing NMF (Natural Moisturising Factor), while ceramides restore the barrier function by filling in gaps in the skin's structure.

From Skin Doctors, the Skinactive14™ Regenerating Night Cream has been specifically formulated to help repair skin during sleep, while protecting and treating the 14 universal problems that can deprive skin of youth, energy, radiance and softness. The active ingredient renovage improves skin texture and barrier function and Exo-T maintains the balance between cell renewal and dead skin removal and protects the collagen network. In addition, aquaxyl improves the skin’s water reserves and limits water loss and aquafill fills wrinkles and refines pores.

Nutritional serum From certified organic brand, Team Dr Joseph, the Ultra Hydration Serum is a highly effective facial serum for extra moisture with deep-working active ingredients. It results in an intensely moisturised, bright and fresh skin.

Team Dr Joseph’s Ultra Intense Moisturising Cream is an intensive facial moisturiser with active plant ingredients and natural hyaluronic acid for a smooth and healthy skin.

Salvation Phytomer’s Nutritionnelle is positioned as a salvation for even the driest skin as it offers comfort, hydration and protection. Active ingredients include Hydrafusion, which hydrates the epidermis, reinforces tight junctions and maintains hydration under any weather conditions. A quartet of oils (dictyopteris, glasswort, buckwheat,

Juliette Armand’s Elements Vitamins Complex Serum.

Known as a nutritional serum for the skin, it contains Vitamins A, E and F that are essential for the normal functioning of the skin.

The Vitality Cream Mask from Juliette Armand’s Elements range revitalise, tones, firms and moisturises tired skin. It provides the skin with amino acids and essential fatty acids for the preservation of its natural moisture balance.

The Elements Nourishing Night Cream has visible red microcapsules of Vitamins A and E. Concentrated retinol penetrates into the deeper skin layer for more effective cellular nourishment during the cold months.

Innovative concentrate Ericson Laboratoire’s Hydra Clinic is an innovative concentrate that acts on the skin’s natural hydration mechanisms. It is enriched with intelligent hydro-lipids that are able to adjust the skin’s level of hydration depending on the humidity outside.

With their dual performance, they

Professional Beauty June 2017

reproduce the role of the cutaneous phospholipids in a biomimetic way and thus recreate the skin’s natural moisture.

Balance Dr Gobac Day Balance Cream is deeply rehydrating and anti-ageing for a healthy glowing skin. This complex formulation is carefully balanced to rehabilitate the skin deep down. It repairs damage caused by free radicals. Elasticity and tonicity is improved, resulting in firmer, younger looking skin.

Pregnant skin During pregnancy, the skin is prone to be drier and more sensitive than usual, as it stretches to make room for the baby. Mama Mio’s winter must-haves – Tummy Rub Butter and Oil – have similar ingredients but very different applications. The Butter provides a thick protective application, while the Tummy Rub Oil gives a lighter non-oily application that will protect and soothe fragile skin.

online at www.probeauty.co.za

winter skin

31 structure and appearance.

The Imedeen range in South Africa consists of three variants – Time Perfection; Prime Renewal; and Derma One. Imedeen’s key anti-ageing ingredient is marine complex, enriched with a cocktail of anti-oxidants. It has been tested in the highest standard of in-vitro and in-vivo studies, showing these exceptional documented results:

improves skin quality and structure; improves moisture balance; helps skin look more radiant; makes skin on the body and face feel softer, smoother and more supple; reduces the appearance of fine lines and wrinkles; helps protect collagen and elastin fibres against harmful UV rays; improves skin firmness; and stimulates the regeneration of collagen and renewal of skin cells. PB

Omega moisture in the products nourishes and protects against the harsh winter climate and the effects of pregnancy on the skin.

Supplements Imedeen offers an innovative and different approach to caring for the skin from within, with a range of skin nutrition and capsules for the improvement of basic skin quality,

PROFESSIONAL cosmeceutical Skincare and Wound care products scientifically formulated by Dr Judey to promote therapeutic skin health.

All Aestethic Practitioners contact Dr Judey for the correct use of Professional Products and Treatment Protocols

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FOR MORE INFORMATION

www.biomedicalemporium.com Tel: 012 809 2856 / 082 552 1263 Email: info@biomedicalemporium.com

treatment review

33

‘Hair’ no more Fed up with the rampant hair growth on her upper lip and chin area, Joanna Sterkowicz opts to try an Apilus permanent hair removal treatment at The Laser Beautique Bedforview.

D

ubbed ‘Electrolysis Reinvented’, the Apilus Electroepilation Device from Dectro International (available exclusively in South Africa from Beautique Distributors), is marketed as being ‘virtually pain free’. I was keen to find out if this was true as I’d heard how painful previous incarnations of electrolysis devices were.

When I arrived at The Laser Beautique in Bedford Centre, therapist and Apilus operator, Crystal-Lee Foley, explained that before the recent introduction of the Apilus on the market, electrolysis had virtually died out in South Africa due to the advent of laser hair removal.

“However, lasers are limited in that they cannot treat non-pigmented or light, grey or red hair, unlike the Apilus, which is also suitable for all skin types.

Other advantages of the Apilus as opposed to lasers are that it targets the individual hair and can also remove hair on tattoos, as well as on moles that are deemed benign by a doctor.

In addition, the Apilus is significantly more affordable than a laser.”

As Foley showed me the brand new probe that she would use, I asked about any possible pain. She responded: “The treatment is very gentle and in fact some clients actually fall asleep during it. Apilus uses an insulated probe that delivers energy directly to each individual follicle and hair.

The electrical current produces heat which allows for the destruction of the stem cells responsible for hair growth.

Electrolysis is the only permanent hair removal solution approved by the American FDA to be 100% effective.”

Once she’d donned latex gloves and a surgical mask to ensure hygienic practice, Foley applied some Dectro

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anti-bacterial cream to prepare the treatment area. She then inserted the probe into one of the hair follicles in my chin. I was delighted to find that Apilus really is virtually pain-free and that I literally only felt a slight tingling sensation. Furthermore, the electrical current passes within milliseconds.

Once she’d completed the treatment, Foley applied some Dectro gel so as to reduce any redness and swelling. Once she’d finished, I was amazed to see that the area wasn’t at

all red or swollen. My chin and upper lip felt slightly sensitive, but this sensation dissipated quite quickly.

In terms of future treatments, Foley advised me to let her know how quickly my hair grew back so that she could recommend an appropriate treatment interval for the follow-up appointment, which would then dictate how many treatments I would need to rid myself of those troublesome hairs forever.

As I left The Laser Beautique with a delightfully hair-free chin and upper lip, Foley advised me to avoid the sun, hot baths, showers and steam rooms for at least 24 hours. I was also told not to exfoliate my skin for five days or to have any chemical peels between treatments. Waxing and plucking is also forbidden. PB CONTACT Beautique Distributors Tel: 011 440 7611

Professional Beauty June 2017

peeling

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Controlled removal Joanna Sterkowicz looks at the latest chemical peeling treatments for skin concerns such as fine lines, acne, hyperpigmentation, enlarged pores, sun damage, light freckling and minimal scarring.

A

ccording to Sonette Donker of the Skin iD clinic in Sandton, not too much has changed on the chemical peeling front for in-salon treatments by a professional skin therapist, but some exciting acid combinations have been formulated on the doctor side.

“A product company from France (Dermaceutic) has just launched a brand new combination peel, for doctors only,” says Donker. “This peel is called the Cosmo Forte and consists of glycolic acid, trichloroacetic acid and phenol – a formulation that has never been done before. Most patients will not need more than two peels at a six-week interval. This peel is recommended for smoker's complexion, pigment disorders, texture irregularities and the appearance of wrinkles.”

At the time of writing Donker had herself tried the Cosmo Forte treatment and was still peeling six days afterwards. She continues: “I would imagine most people will peel anything from five to 14 days.

As the peel was applied it burnt and was hot, but it disappeared very quickly due to the phenol acid in the peel. I felt sunburnt for two days and then very tight for another two days.

With the correct home care products it is actually very manageable and the

Professional Beauty June 2017

new skin that has been revealed is looking amazing.”

Commenting generally on the types of acids commonly found in peels, she notes that glycolic acid (AHA) is extremely hydrophilic, and that a pure aqueous solution of glycolic acid, saturated at a concentration of about 80%, has a pH of 0,5. “This pH, considerably lower than its pKa of 3,38, shows that the solution consists mostly of pure acid and is effective for performing a peel. The pH of a glycolic acid solution determines its acidifying power on the skin: A 3% glycolic acid at pH3 can acidify the first five layers of corneocytes,

whereas at 10% and pH3, it causes a deeper and more rapid acidification of the epidermis. Acidification does not mean destroying the cells. Up to a certain point, cells resist acidification,” explains Donker.

Depth of glycolic peels: • Very superficial peel: 25-50% buffered, 1-2 minutes then neutralised • Superficial peel: 50-70% partially buffered, 2-10 minutes then neutralised.

• Medium depth peel: 70% unbuffered, 5-10 minutes then neutralised (this peel is performed by doctors only)

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peeling

35 TCA and phenol

Bi-phasic

“Trichloroacetic acid (TCA) peels are percentage and layer dependent.

The more layers you apply, the stronger the peel will be. You must allow time between the layers to ensure optimum effect. Normally anything from one to three layers are applied. TCA targets the skin protein and not the bonds between cells like hydroxy acids. It coagulates the damaged protein and this process is called frosting as the skin goes white.

“In terms of phenol peels, topically applied phenol has a lasting local anaesthetic action, which affects many layers of the skin, depending on the strength and formulation.

It coagulates proteins by simply combining with them and causing frosting. Phenol peels penetrate through the epidermis, papillary dermis and into the reticular dermis,” explains Donker.

Other acids commonly found in peels are: lactic acid; pyruvic acid; mandelic acid; azelic acid; and salicylic acid.

Dermalogica clients can experience the power of the bi-phasic (ie. enzymes and acids) BioSurface Peel, a powerful skin resurfacing system that helps reduce acne, pigmentation and signs of premature ageing to reveal smoother, brighter and softer skin.

“Chemical peels are one of the most popular professional skincare services

today because they can improve the quality, texture and colour of skin,” say the Dermalogica experts. “But they can also produce severe side effects such as inflammation, discolouration and scarring for up to several months.

With BioSurface Peel, you can get the same powerful results without the associated risks or downtime.

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peeling

36 In fact, your skin will look and feel healthier than ever as BioSurface Peel is designed to work with the skin’s chemistry, not against it.

“When performed by a certified skincare professional, it safely removes dull outer layers of skin and helps the skin underneath regenerate for a smooth, radiant complexion. This peel is active enough to get superior results but gentle enough to be used on a sensitised skin.”

This treatment is available at all authorised Dermalogica skincare centres and Concept Stores.

Perfect tool “Chemical peeling, when utilised correctly, provides the perfect tool to visually change the skin within a short period of time,” says Ursula Hunt of DermaFix Cosmeceutical Skin Care.

“Chemical peeling kick-starts skin rejuvenation, and works to reveal a smoother, healthier and more radiantlooking skin,” she adds. “Concerns that especially benefit from chemical peeling include rough texture, fine lines, superficial scarring, acne, hyperpigmentation, uneven skin tone, blackhead congestion and enlarged pores.

“Chemical peels are divided according to the depth required, being the strength and characteristics of the peeling medium used. Standardising peeling procedures helps eliminate

Professional Beauty June 2017

variables and produces excellence in this highly specialised field of cosmeceutical skincare.”

DermaFix offers chemical peels ranging from the superficial to more advanced peeling modalities.

As a ‘mini-peel’ option, DermaFix makes use of DermaFix DermaBright, formulated with mandelic acid.

“A notable difference between mandelic acid and glycolic acid is the lack of irritation and erythema that often accompanies skin treatments, with glycolic acid in 30% to 70% preparations, for peeling.

This remarkable difference between mandelic acid over glycolic acid is especially seen in darkly pigmented skin types and dermal melasma, as mandelic acid use does not result in post inflammatory hyperpigmentation, and has successfully been documented for the treatment of acne and wrinkles.”

For a more advanced peeling option, DermaFix makes use of the DermaFix Progressive 3– or 4– Stage Peel, incorporating AHAs, TCA and Vitamin A Propionate. This peeling modality was developed by dermatologist and scientist, the late Dr James E. Fulton.

“The benefit of the DermaFix Progressive Peel is that the onset of erythema is more predictable and gradual, and there is no likelihood that ‘hot spots’ will develop due to the visible reaction on the skin, as the peel is applied using a layering technique.

DermaFix does not agree with phenol being used in-salon without a doctor’s supervision,” concludes Hunt.

Non-invasive mesotherapy MCeutic from Thalgo is the first medically-inspired professional cosmeceutical skincare range with patented Mésolift Marin, a noninvasive version of the anti-ageing mesotherapy technique. The bioregenerative ‘infusion’ compensates for deficiencies in the body’s tissues to boost skin cells’ metabolism and maintain youthful-looking skin.

Loss of radiance, uneven skin tone, rough microsurface, thick skin texture, dilated pores, localised imperfections and residual marks are all negative aspects that contribute to altering the appearance of the skin.

Poor skin quality can be a disorder in its own right, caused by multiple factors that affect all skin types. This is why the Thalgo Research Centre developed a cutting-edge medicosmetic programme with Mésolift Marin.

The Thalgo MCeutic Rénovation Radicale treatment involves an initial detailed consultation which determines the grade of skin imperfections and impurities and products to be used. Then, a thorough double cleanse prepares the skin for the professional peel (available in three grades and determined according to skin type/concern). Three acids are incorporated in the peel (salicylic, malic and ascorbic) to regenerate, renew and resurface the skin leaving it looking noticeably clearer.

A digitopressure point massage, using Marine Mésolift serum, and a skin boosting detoxification massage, R

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peeling

38

using Pro-Detox with pure active oxygen, is performed. This is followed by the application of a serum-mask to resurface, exfoliate and smooth the skin. The resulting complexion is clearer and brighter, with a visible reduction in surface irregularities, tighter pores and refined skin texture.

Recommended as a course of four treatments, it is complemented by a prescriptive homecare range comprising two cleansers, a 7-day peel, a 7-day detox, two cream-serums and an SPF50+ sunscreen.

Body peeling

stratum corneum. The study showed volunteers presented an improvement in the clarity and luminosity of the skin. Synthesis of lipid enzymes and ceramides were increased and there was significant decreased transepidermal water loss, proving a new approach to the treatment of dry or ageing skin.”

For facial peels Faucitt recommends the fast acting RégimA Power Peels 30 + 50, which combine six natural acids. These are peach, raspberry, apple, lactic, malic and citric. Healing ingredients such as centella asiatica and panthenol are added.

RégimA has launched a new body peeling option called the Luxury Body Enhancer Anti-Ageing Biomimetic Peel + Polisher.

Says RégimA’s Jacqui Faucitt: “There is a new form of natural L-lactic acid, produced by fermentation.

L-lactic acid can be considered ‘the body's own AHA’, as it is also naturally produced by the body. When coupled with biologically engineered pineapple and papaya and adding enzymatic action, there is significant stimulation of exfoliation and cell renewal, as well as providing moisturisation and antiageing benefits. This helps to obtain smoother, younger and brighter looking skin without trauma.

“Human volunteers experienced significant accelerated natural cell renewal due to stimulating the activity of enzymes involved in the degradation of intercellular adhesion in the

Professional Beauty June 2017

Instant results Founder of Six Sensational Skincare range, Marisa Dimitriadis, believes that consumers are definitely looking for more instant, more effective solutions to skin concerns.

“However they are still very afraid of downtime,” she says. “We believe that with our very carefully chosen skin peels we can offer exactly what the consumer is looking for – instant results and no downtime. Furthermore, our peels are both from natural origin, so far more skin responsive.

“We make use of lactic acid derived from milk, and glycolic acid from sugar cane. Both of our acids are at the maximum 30% concentration but in their purest form, 30% concentration is very strong and we still need to have all the necessary training and controls in place to avoid any poor side effects.”

The brand’s peel treatments are offered in three different ways: Six Reveal Facial Peel (an intensive express skin treatment); Six Man High Performance AHA Skin Peel; and the Six Reveal Spa Facial Peel.

Pure logic The Sknlogic Multipeel chemical peel system is a multi-purpose, time dependent superficial peeling agent.

It provides a safe, controlled and predictable procedure that gradually removes surface skin cells resulting in improvement of skin texture.

Says Sknlogic’s Karin Theunissen: “The Sknlogic Multipeel utilises both

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peeling

39

Versatile range The MD:ceuticals range from Anaclinical offers a wide and versatile range of pharmaceutical and dermatologist grade chemical peels formulated to correct the main signs of skin ageing that worries patients such as photoageing, dull complexion, superficial scarring, acne and pigmentary disorders, seborrhoeic and actinic keratosis, icthyosis, vulgar warts, dry skin and superficial, medium and deep wrinkles. alpha and beta hydroxy acids with other active ingredients and results in skin that looks fresher with less visible damage such as fine lines and dark spots. We recommend Multipeel for acne, rejuvenation, dehydration and pigmentation.”

Theunissen notes that Multipeel does not contain parabens, sulphates, synthetic fragrance and synthetic colourants, lanolin derivatives, mineral oil or MITs. Multipeel contains 40% glycolic acid, an AHA derived from sugar cane. It helps to remove the ‘glue’ that holds the older, rougher and dryer skin on the surface and treats fine lines, acne, blackheads, dullness and oiliness. Multipeel also contains 9% lactic acid, which stimulates natural collagen production and improves the appearance of light wrinkles. It evens out skin tone while hydrating the skin.

Other ingredients include 5% malic acid (anti-ageing); 2% salicylic acid (acne); beta-hydroxy acid oil soluble (acne, blackheads, redness and inflammation); and 5% bearberry extract (pigmentation).

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Benefits

Says Anaclinical’s Ana Engelbrecht: “We combine our in-office treatment with a home regime pre and post peel treatment to enhance results and minimise undesirable complications and side effects, ensuring early recovery.

“Our peels are combined with md:complexes to achieve further results with clinical studies to prove effectiveness and safety.”

Fabulous fruit The Fruit Acid Peel from Italian certified organic brand, Team Dr Joseph, is described as an effective facial peel with natural bio-active fruit acids for demanding skin. It stimulates the natural regeneration process, resulting for a smooth and supple skin.

It is recommend for use once or twice a month, and should be left on for between four and eight minutes, before being rinsed off with water. PB

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Professional Beauty June 2017

hair newsfocus product

40

Advanced capsules The advanced scientific formula of the unique Black Pearl Prestige Capsules is rich in active ingredients, aromatic oils, plant extracts and vitamins. The serum inside the capsule penetrates deep into the skin layers, nourishing with moisture and vital repairing elements.

082 560 0262

Soothe and protect No salon should perform a peel on clients without recommending a suitable post peel skincare regime throughout the shedding phase so as to avoid any risks of infection, damage and pigmentation.

Doctor’s orders

Marine magic

The Intense Skin Calming Mask from Team Dr Joseph is a balancing and calming facial mask for sensitive skin that results in a strengthened and refreshed complexion. Also from Team Dr Joseph, the Extra Sensitive Calming Serum has a soothing and balancing effect and restores skin to its natural balance.

From Thalgo, the Pro-Renewal Cleanser is an exfoliating mousse enriched with revitalising marine minerals. It cleanses, unclogs pores, refines skin tone and gradually reveals the skin’s radiance. Intended for daily use, it is none drying thanks to its composition.

0860 018 022

Soluable collagen From QMS Medicosmetics, the Night Collagen Repair has intensive hydrating and anti-inflammatory properties. It aids natural skin regeneration. Soluble collagen penetrates into the skin to create a long lasting reservoir for moisture. Calming antiinflammatory and healing components restore the harmony of stressed skin.

0860 018 022

Professional Beauty June 2017

011 880 3851/0

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product focus

41

Better barrier Priori Barrier Repair Complex is a silky emulsion designed to enhance skin moisturisation by providing essential skin nutrients that help strengthen and repair skin barrier function.

The product helps replenish and revitalise impaired skin and has anti-irritant properties.

011 486 4904

Gentle touch Dr Gobac Cleanser is formulated to cleanse gently but thoroughly while preserving the skin’s extracellular matrix. This milky, soothing cleanser has strong anti-bacterial and anti-inflammatory properties.

011 314 9222

Fixed up!

Post peel, DermaFix recommends its Gentle Cleansing Gel to lift away surface debris without stripping the skin of vital moisture and DermaPolish to assist with the removal of redundant skin cells.

DermaShield SPF 50 should be applied for UVA and UVB protection, with DermaFix Ferulic + C + E for additional protection.

0861 28 23 23

Strict regime RégimA offers the perfect combination of products post peeling treatment of Scar Repair Forte Super Strength Serum, which immediately sooths, calms and promotes healthy collagen synthesis, and Laser Azu-Repair (‘The Blue Gel’), to lock in moisture and healing.

011 622 7827 online at www.probeauty.co.za

Professional Beauty June 2017

hair news

42

Crowning glory Tress-a-licious news from the hair front.

Water-less shampoo label.m Dry Shampoo refreshes hair inbetween shampooing, using natural rich starch to disperse oil. In addition, this product also works as a brilliant matt texturiser for a softtouch, velvet finish to the hair. There is also a label.m Dry Shampoo specially formulated for brunettes.

021 448 8847

Root out Style Secret Root Concealer is an innovative solution for grey root regrowth which occurs between treatments. This easyto-use spray dries within seconds and washes out easily. It contains no chemicals or peroxides, so there is no damage to the hair as it contains silicone that coats the hair follicle with pigment that washes off.

083 415 6055

Vegan route Inoar has developed its first Vegan Range, which has no ingredients of animal origin and was formulated using vegetable oils, such as coconut and olive, to penetrate deep into the hair fibres, caring for hair with maximum performance. PETA lists Inoar as a Cruelty Free Company.

012 686 7067 Professional Beauty June 2017

Shaping Futures – again!

On 25 April, Schwarzkopf Professional Shaping Futures proudly hosted its first graduation ceremony for 2017. Another 28 newly trained students are ready to make their mark on the hair care industry. Shaping Futures is a global Schwarzkopf Professional initiative that aims to provide opportunities for passionate hairstylists from disadvantaged backgrounds.

011 617 2551

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medical aesthetics

43

Clear path to success Medical aesthetics is an exciting, constantly evolving field that has limitless potential in the correct hands. Buddy Reardon reveals seven vital steps to growing a successful practice.

STEP

Firstly, defining your vision for your medical aesthetic practice is one of the most important rules. This vision will be set out clearly within your business plan and should be communicated with clarity to your staff and any service provider involved on an intimate level with your business.

You need to know what your goals (both financial and personal) are for the business.

This will encourage a culture of teamwork and a level of personal responsibility among your staff that will set you apart from other businesses.

Make sure that when you are setting goals and strategising that you are realistic about the many factors that may hinder your road to success. These include the vast amount of competition in the industry, fluctuating international conditions which will eventually impact on local markets, and your own personal limitations.

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Professional Beauty June 2017

medical aesthetics

44 STEP

STEP

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3

Staff mentoring and long term retention of staff are other aspects which are so often overlooked as a vital step to success. Your staff is your most important asset as they represent you, your ethics and your business. It is important that each and every staff member is rewarded, not only financially, but by feeling that they are vitally important in the overall achievement of the abovementioned vision.

Encourage your staff to have an understanding of basic economics and how they each form their own small business unit within yours. This encourages an outstanding work culture where members of staff actually motivate each other to achieve the targets which you have set for them.

Remember that you will need to customise your own interactive behaviours to the needs of the individual staff members. If your staff is happy, your own levels of stress will be minimised so spend some time getting to know your people. Frequent staff appraisals are important, as well as cost effective methods of encouraging team work.

Professional Beauty June 2017

Maximise the correct use of your imaging device (i.e. skin analysing device that takes before and after pics) as this is one of your most important marketing tools. It can also be used to ensure that you always have a clinical record of each and every patient, which is vitally important from a medico-legal aspect. Accurately used, these photographs can be used to market your own treatment outcomes to new patients. This is more effective than images that are mass produced without any real meaning to your own business. Your staff should be spending at least 45 minutes with each patient to take them through an initial aesthetic consultation (this excludes the time that you will spend with the patient). These consultations with the resulting explanation of recommended treatments form the cornerstone of meeting the requirements of the Consumer Protection Act. Encourage patients to leave your business fully informed about every aspect of treatments that they may be considering and provide them with an adequate cooling off period before they embark on any large capital

expenditure. This is the opportunity to ensure that you meet proper patient expectations each and every time a treatment is performed in your business. Patients will be happier if they are well educated; this will improve their confidence, as well as the likelihood of word-of-mouth referrals, which will impact enormously on your bottom line.

STEP

Selection of any capital equipment should take time and only be done once you have an established patient base. At this point you will need to look carefully at the competitors in your area as well as important issues like consumables, possibility of upgrades and what your own perceptions of your patients’ needs are. If your business is situated in an affluent area, you will feel more confident to go ahead with an expensive purchase.

Once you are confident with this equipment, your staff and patients are satisfied with results and you have created a buzz in the community, you can purchase more equipment knowing that you have an existing clientele. In order to select any new equipment for your business, you need to stay up to date with each and every new technology as soon as it is available.

South Africa has the advantage of the very latest equipment being available without the delays of the FDA approval process. Remember that your patient base is becoming more sophisticated and that patients will ask questions regarding treatments that they have heard about in the media. Your ability to answer these questions and to show confidence in the equipment that you have available will satisfy any urge that they may have to seek out the ‘latest’ treatment that was featured on a makeover programme on television last night.

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medical aesthetics

45 STEP

Cost-effective branding, marketing and public relations need to be taken advantage of by any business wanting to create an image within the public’s perception. An up-todate website, regular newsletters via email, reward systems and ongoing education seminars are hugely successful. Patient education seminars can be held during the evenings at your own business or as a speaker at Ladies’ Days, networking breakfasts and highend product launches. Utilise all your contacts to maximise your public exposure and improve your credentials.

If this is correctly done, patients will come to you without price being their primary motivator and you can avoid your services being commoditised by bargain hunters. Beautiful branding, signage, decor, uniforms etc. will reenforce this image in the public psyche.

Avoid irritating your patients with excessive marketing messages and maintain personal contact wherever possible. An example is the sms appointment reminder system, which is easy to ignore, plus you cannot renegotiate a time or, most importantly, book an additional treatment or order a product via these systems. Ask your staff to set aside adequate time to personally make these calls. You will be amazed in the reduction of the number of ‘no shows’ as well as the improvement in patient relations.

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STEP

The words ‘revenue streams’ are wonderful to medical practitioners who are used to selling their time. Patients will automatically trust that the products you are selling are recommended by you personally.

Make sure that your staff are aware of the amount of money that you have invested in stocking these products and that they are well practised in every facet of retailing, including crossselling. When selecting which product lines to keep, choose suppliers who offer an exceptionally high level of staff training as well as marketing material.

They are going to be making money out of your business and need to show a commitment to maximising sales.

The relationship between supplier and business owner should be mutually beneficial.

Once you have established a

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good relationship with a supplier, you will be able to negotiate more favourable payment conditions that will help to improve your cash flow.

Remember that correct home skincare and body care regimes will enhance the results obtained from your inoffice treatments, which will result in improved patient satisfaction. Your medical aesthetics practice should not only be retailing skincare lines but also supplements, lash enhancing products as well as slimming products. If you don’t have these products available, your patients will be purchasing them elsewhere.

ST E P

Your professional image is extremely important in establishing and maintaining patient confidence. You need to ensure that the number of patient referrals are maximised for the duration of your career. The patient who is in her 40s and trusts you to perform her Botox treatments has enormous potential. She will not only refer her friends of a similar age but it is also likely that her daughter will come to your practice for laser hair removal or cellulite treatments and that her husband will seek advice on the removal of sun damage or treatments for premature balding.

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Your enjoyment of the work that you do and your passion for constant education for yourself as a business owner, as well as for your staff, will result in a long, profitable and rewarding career for all. PB Buddy Reardon has been involved in the field of medical aesthetics for more than 12 years and is considered an opinion leader.

She founded of one of the most successful clinics in South Africa, where she honed her marketing and motivational skills. Her background as a pharmacist enables her to grasp the science behind injectables, lasers, lights and cosmeceuticals.

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vaginal rejuvenation

46

The ‘unmentionables’ get mentioned Although not exactly a new trend anymore, non-surgical vaginal rejuvenation treatments continue to grow in popularity, writes Joanna Sterkowicz.

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istorically, the subject of vaginal health and related conditions arising from childbirth, ageing and menopause has been difficult for women to discuss and often considered ‘just part of life,’ according to the team at Laserderm.

They continue: “ Tre a t m e n t options ranged from Kegel exercises and h o r m o n e replacement to surgery, with a massive gulf in between.

Results were less than impressive considering the associated cost and hassle.”

Today a number of non-invasive options exist to treat vaginal atrophy and looseness and the associated side-effects.

Gynelase Distributed by Medilase, the Gynelase Fractional CO2 laser (manufactured by Intermedic in Spain) is ideal for non-surgical minimally invasive vaginal rejuvenation.

Say the Medilase team: “New technology

Professional Beauty June 2017

allows doctors to offer women a revolutionary technique for vaginal rejuvenation, vaginal tightening, vaginal atrophy and mild stress urinary incontinence.

A fractional CO2 laser for delicate and effective female intimate treatments presents an opportunity to rejuvenate their feminine health, boosting selfesteem and confidence. GyneLase procedures are proven through extensive clinical studies.”

They point out that the GyneLase procedure is an easy-to-perform, fast, non-ablative and minimally invasive treatment. This painless and bloodless out-patient treatment has no downtime and needs no anaesthesia.

The procedures take only a few minutes and is done in a series of two to four treatment sessions, spaced six to eight weeks apart.

During the minimally invasive treatment, a sterilised applicator is moved along the vaginal wall in an outward motion. Laser energy is delivered 360º onto the vagina walls and on its circumference through a quick and precise application, covering the entire area. The innovative and exclusive Gynescan technology maintains the fluence of the individual beam unaltered and laser beams

are perfectly homogeneous.

It achieves vaginal tissue contraction or tightening through the controlled thermal effect of the interaction of laser light with the tissue.

Gynelase provides precise control of laser pulse energy into the vaginal canal, thus causing tissue heating and the contraction of its collagen fibres.

S u b s e q u e n t l y, a remodelling or the generation of new neocollagenesis collagen, occurs.

The result: internal tightening of the walls of the vagina together with external tightening.

CORE2 Intima Laserderm is now offering a nonsurgical laser procedure for vaginal wellness.

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vaginal business rejuvenation tips

™

47

FOR WOMEN’S WELLNESS AND QUALITY OF LIFE

GyneLase™ CO2 Fractional laser for non-surgical, pain-free vaginal rejuvenation: • • • •

Vaginal laxity after child birth or due to ageing Stress urinary incontinence Post-menopausal atrophic vaginal tissues Pain, discomfort or dryness during intercourse or exercise activities • Tightening of external genitalia and genital bleaching • Human Papilloma Virus (HPV) and vaginal infections

CO2RE Intima is a new, in office, non-surgical laser treatment to relieve the vaginal symptoms women may be experiencing related to childbirth and ageing.

Say the Laserderm team: “Adding versatility and value to the CO2RE laser system for aesthetic rejuvenation and wrinkle reduction, the new CO2RE Intima module from Candela provides physicians with a top tier technology for non-invasive vaginal tissue remodeling that’s both patient and user-friendly, meeting a growing need in the field of women’s intimate health and wellness.

“With the CO2RE Intima, physicians can remodel and restore the tissue of the vaginal wall and vulvar to improve not only the aesthetic appearance of women’s external genitalia (including vulvar dystrophy and dyschromia), but overall functional vaginal health as well, providing a relatively inexpensive treatment with appeal for women of all ages. Treatment with CO2RE Intima fills this gap as a safe and effective non-invasive alternative.”

They note that CO2RE Intima treats all three areas of a women’s intimate needs (external, internal and introitus) and with sterile, single-use hand pieces thereby assuring women of the results and hygiene they expect for treatments to their most intimate area.

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Why GyneLase™ fractional CO2 laser?

Pain-free, fast, highly effective Comfortable, in-office procedure Immediate results No downtime No consumables

Office: +27 12 349 1250 Mobile: +27 82 575 3755 Fax: +27 12 349 1140

Email: medilase@mweb.co.za www.medilase.co.za medilase sa

vaginal rejuvenation

48 Additionally, CO2RE Intima utilises a CO2 laser, which has been proven to remodel tissue with neoformation of collagen and elastic fibres in atrophic skin2.

“CO2 technology also provides physicians with the ability to treat both superficial and deep skin layers simultaneously and with the precision control they need over the intensity, pattern and depth of ablation, which is very important for treatments to this intimate area,” state the Laserderm team.

The CO2RE device has FDA clearance for a range of gynecological and genitourinary indications.

Treatments are safe and effective with mild to no discomfort, and with little downtime. CO2RE Intima is a quick, simple and safe procedure that can be done right in a doctor’s office.

The procedure is virtually painless, requires no anesthesia and typically takes around 15 minutes to treat both internally and externally. Patients typically receive three in-office treatments that are spaced three weeks apart.

The treatment is now available at Laserderm Parklane and Laserderm Parkhurst.

outpatient setting, and do not require anesthesia or downtime, ensuring that woman can resume their routine and regain their confidence soon after.

FemTouch The Lumenis FemTouch fractional CO2 laser addresses vaginal healthrelated conditions by remodelling the

FemiLift The Alma FemiLift, available from Best Lasers, is a state-of-the-art, minimally-invasive outpatient solution that incorporates CO2 technology to provide optimal care for various feminine concerns. This procedure is fast, painless and completely safe, and provides highly effective results.

Life process such as childbirth, weight fluctuations and hormonal changes may overstretch and damage vaginal tissue, damage the pelvic floor and alter the mucosal tone of the vaginal wall. These changes can lead to conditions such as stress urinary incontinence, vaginal atrophy, dryness, and recurring infections – negatively affecting a woman’s quality of life and self-confidence.

The social costs of these conditions are also high and may affect sexual, interpersonal and professional functioning. Routine activities, such as working, traveling or social events, can be a source of tension and insecurity and may even be avoided.

Procedures are conducted in an

Professional Beauty June 2017

vaginal mucosal layer, leading to the restoration of the vaginal canal. It is used in the office, and treatments shouldn’t take more than five minutes to complete.

Says Naomi Olivier of distributor, Hitech Lasers: “The CO2 fractional laser treatment is safe and hassle-free and requires no special post procedure care. This treatment is proven effective for stress urinary incontinence (urine leak when you cough, strain or laugh) and vaginal laxity after childbirth.

Some patients see positive results after only one session but on average results will be experienced after two to four treatment sessions.”

ReVive Available from Medilase, the Viora Revive radiofrequency (RF) vaginal rejuvenation machine is a non-surgical option to labiaplasty, which involves downtime, pain and potential loss of sensation.

online at www.probeauty.co.za

vaginal rejuvenation

49 ReVive addresses external vaginal laxity of the labia majora and the labia minora by utilising a bipolar RF configuration to heat the vulvar tissue to induce collagen remodeling, resulting in smoother, tighter, softer labia.

This is a comfortable, safe, no-downtime treatment.

RF skin tightening relies heavily on the moisture and hydration level of the tissue being treated. The labia’s natural moisture content and the area’s intrinsic hydration make treatments to this skin particularly responsive and effective.

Ultrasound gel will be applied throughout the treatment. The skin tightening electrodes are placed against the vulvar tissue with slight pressure throughout several passes. The patient will experience a very comfortable warming sensation along with mild pressure from the device. Following the treatment, patients can immediately return to their normal activities. Treatments generally take 30 minutes to perform and the treatment schedule is once every two to three weeks, with a series of six typically recommended. Some patients will achieve satisfactory results in fewer sessions. Patients who finish the series after pregnancy may not require maintenance.

GIGAA The new portable diode surgery laser system from GIGAA includes a small size body case with 15W power. This laser system has 810nm and 980nm dualwavelengths, with a pilot beam of 300mW for choice. It can be used in the continuous, as well as pulsed, mode with a contact or non-contact hand piece.

GIGAA’s compact design makes it small in size, light in weight and easy to transport. It features a big colour touch screen, encoder knob for dual operation and highly integrated and modular design, which allows for easy, low cost maintenance.

R

Professional Beauty June 2017

vaginal rejuvenation

50 The laser’s advanced software with pre-set protocols can be manually customised by the operator. Software power can be tested via the built-in power meter.

An adopted air cooling system guarantees stable performance and a long life time

Intima

BTL Intima uses advanced radiofrequency (RF) technology to tighten and firm the vulva area, improve lubrication and heighten sensitivity for greater sexual satisfaction.

“Just as the face starts to age and sag with time, so too does a woman’s nether regions go south, so to speak. This is not to mention the effects of childbirth and sexual activity, along with the dryness and discomfort that comes with age and hormonal changes,” say the BTL team.

They note that there are also those women who suffer from a genetic predisposition whereby the two labia majora (outer lips) are visibly different from one another, while other are embarrassed by protruding labia minora (inner lips), which can tear, causing infection and pain during sexual intercourse.

“This is where BTL Intima has made its mark, offering labia remodeling treatments that are non-invasive with zero-pain and downtime,” continue the BTL team. “With the Intima, the vulva area is heated, using RF to stimulate collagen synthesis and blood supply to the treated area for increased rejuvenation and heightened sensitivity.

The RF and ultrasound energies heat the tissue in the treated area. As a result, fibroblasts are activated and collagen is created, which in turn, tightens the area and increases overall elasticity.” PB

Professional Beauty June 2017

product news

51 Eyes right The Breo iSee4 Eye Massager adopts intelligent air pressure, vibration, point massage and hot compress massaging technology.

Controlled by a micro-computer chip, this wireless digital eye massager rubs, presses, hot compresses, and massages the ocular region to relieve tired eyes. It comes with a built-in music player with pre-recorded nature sounds.

032 004 0036

In the market

Our round-up of new products and treatments.

Big boost New from Best Lasers, the Alma Reboost is ideal for a number of applications. These include skin imperfections, skin rejuvenation, skin whitening and skin tightening.

It is safe for use all year round and is suitable for all skin types. Alma Reboost gives immediate results and improves immediate results with minimal to no downtime.

012 998 9844

Ultimate kit RefectoCil has launched the ultimate kit to get you started with their tints and accessory products. Available for students and professionals, each kit comes with a selection of tints, petroleum jelly, hydrogen peroxide, dappen dish and accessories.

082 575 6567

online at www.probeauty.co.za

Peel pads NeoStrata Smooth Surface Daily Peel Pads with Aminofil contain a patented amino acid derivative to help increase collagen, while hyaluronic acid plumps, firms and reduces the appearance of lines and wrinkles.

The pads increases cell turnover to clarify pores and refine skin texture.

011 545 9300 Professional Beauty June 2017

saahsp

52 South African Association of Health and Skincare Professionals

Cidesco Section South Africa

Tel: 011 675 6518, Fax: 086 588 0973, Postal address: Postnet Suite 236, Private Bag X1, Cresta

10th Professional Body Forum The South African Qualifications Authority (SAQA) held the 10th Professional Body Forum at its head office in Pretoria on 14 March 2017. SAAHSP’s Professional Body Administrator, Joelette Theron, attended the Forum and filed this report.

S

AQA CEO, Joe Samuels, presented the welcome address and noted that there are currently 93 registered Professional Bodies in South Africa.

The NQF Ammendment Bill has been published and the following changes, which affect the Professional Bodies, were highlighted: • Designations will now have a separate register and will not necessarily have to be linked to a NQF Level; • The greater role for SAQA in terms of Misrepresentations of Qualifications; • DHET (Department of Higher Education and Training) implementation of the White Paper and implementation thereof; • Articulation Policy; • SAQA will be following and implementing a Cost Recovery method.

Samuels really stressed that as per the SAQA Guidlines and Policy for Registering of Professional Body and Designations, SAQA cannot and will not interfere with the Professional Bodies’ Regulations and Criteria for the awarding of Designations. This is not within the legal space in which SAQA can operate; SAQA works within the NQF. Faith Nayaka, SAQA’s new Director for Recognition and Registration, briefly provided feedback on the upcomping processes of her Directorate. The Professional Body Criteria and Guidelines Policy document that was created in 2012 will be reviewed.

The evaluation of the Application of Professional Bodies was explained and all applicants were encouraged to please ensure that all criteria are met before these applications are sent in for evaluation, as these will no longer be

Professional Beauty June 2017

accepted should they be incomplete.

A representative from the DHA (Department of Home Affairs) presented the role of Professional Bodies in assisting the DHA in terms of issuing Critical Skills Work Visas.

The DHA would contact a Professional Body to verify Qualifications, as well as the level of the Qualification.

Eddie Brown is back at the SAQA family and presented on RPL

and CPD (Continuing Professional Development) and the role of the Professional Body. Recognition of Prior Learning is Demonstrating Knowledge of Competency.

He encouraged Professional Bodies to ensure that they include a Competency Framework to their RPL Policy and Criteria.

The Professional Bodies responsibility to CPD is shown in diagrams below:

RESPONSIBILITIES SET CRITERIA PROFESSIONAL BODY

PROVIDE (SOME) ACTIVITIES

RECORD, MONITOR & ACCREDIT

PLAN

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RECORD

REFLECT

Joining SAAHSP as a Professional Member or Corporate Member is as easy as 1-2-3.

Contact us today to get your Membership Application Forms or download them from the website: www.saahsp.com

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䌀伀䴀䤀一䜀 匀伀伀一

刀䔀䘀䰀䔀䌀吀䤀嘀䔀 䰀䤀一䔀 䔀䘀䘀䔀䌀吀

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䬀椀洀

Issue 14

June 2017

Winter is coming!

Colours to keep you warm

Brush away

Choosing the correct sculpting brush

To the max

Optimum productivity

hardsell Retailing to resistant clients

56

welcome

Welcome I

n this issue we report on the very exciting news that South African born nail artist, Tracey Lee, has won Season 4 of NAILS Next Top Nail Artist. This is the biggest online nail competition in the world and Lee (who is now based in The Netherlands) competed against nail techs from all over the world to win this prestigious honour. Lee is a previous winner of the Photographic Nail Art category of the Nail File Showcase Nail Art competition and has been featured in our Top Tech Talk section. Anyone who has seen Lee’s intricate, beautifully conceived and flawlessly executed nail art will surely not be surprised that she has been judged NAILS’ Next Top Nail Artist.

Turning to the subject of business, it’s no secret that retail sales should constitute at least 30% of total turnover in a salon. But, how do you get therapists to sell to those clients who are particularly resistant to the idea of buying anything? This issue will provide some useful solutions.

Issue 14

June 2017

W in te r is

comi ng!

Colours to keep yo u wa rm

Br us h aw

ay Choosin g correct scuthe lpting bru

To th e m ax

Optim um

producti

sh

vit y

h a rd sell

Joanna Sterkowicz Editor

Retailing

to resist

ant clien

ts

What’s inside Nail File

64

66

68

57

63

68

Industry News Stay in the know

Salon Focus Nails on the Round

60

64

Brush it off Choosing the correct sculpting brush

Ask the Experts Maximum potential

Top Tech Talk Jessie Scott-Turner

62

66

Style Savvy Winter colours

Retail Go on, make that sale!

Professional Beauty June 2017

70 In the Market Product Hub

online at www.probeauty.co.za

news

57

NEWS

Information at your fingertips

Gelish founder visits SA Sparkle Cosmetics, official distributor of Gelish Soak-Off Gel Polish in South Africa, recently hosted Gelish founder and CEO, Danny Haile, in Johannesburg,

T

his marked Haile’s first ever visit to South African and coincided with the launch of the Gelish PolyGel nail enhancement system.

At an event held for nail technicians at the Wanderers Conference Centre on 3 April, Sparkle CEO, Debbie Kayle, said: “To be able to introduce Danny Haile to you today is the proudest moment in the 22-year history of Sparkle. It is an absolute privilege for us to host Danny in South Africa and we truly believe that PolyGel will revolutionarise the industry.”

Haile added: “PolyGel was created especially for the professional nail technician. We have combined the best qualities of both liquid & powder acrylics and LED hard gels in a new patent-pending formula. PolyGel is an all-in-one formula that delivers strong, flexible, feather light nails that nail technicians and clients can count on.

There is no monomer and no airborne dust and it is truly odour-free.”

He explained that PolyGel can be applied as an overlay or used to sculpt a full set of nails. “It is 23% lighter than acrylics and 16% lighter than traditional hard gels, creating the most natural feeling nails with no sacrifice to durability. Supreme adhesion means no lifting or separation during wear.”

In an exclusive interview, Haile told Nail File that as the creator of a professional nail brand, he’d always

Beauty and the Beast event

online at www.probeauty.co.za

Danny Haile and Garrin Haile with the Sparkle team

benefitted by the fact that he himself was trained as a nail tech, worked as a nail tech, competed in numerous competitions (winning 60 awards in the pink & white category), and been a nail judge.

“I’ve been doing this for 35 years.

So when we as the company (i.e.

Hand & Nail Harmony) come up with new products and innovations, my immediate consideration is – will this product work? It’s not just about creating a product that will sell, but a product that will work for the nail tech,” said Haile.

He noted that Gelish had been the first to apply for a worldwide patent for gel polish. “I believe Gelish has had

Danny Haile demonstrates PolyGel

a huge impact on the industry since it was introduced in 2009. PolyGel will have a bigger impact and change the nail enhancement experience for both nail techs and clients.”

Beauty and the Beast Just prior to Haile’s visit, Sparkle Cosmetics held preview screening events for Disney’s live action movie, Beauty and the Beast, in both Cape Town and Johannesburg, to launch the Gelish / Morgan Taylor collections of the same name.

Hundreds of stockists and members of the press attended the screenings and had their nails painted in Morgan Taylor’s Beauty and the Beast nail lacquer colours. The screenings were held in conjunction with Disney South Africa.

Professional Beauty June 2017

58

news

Cape Town nail seminars a hit The nail seminar programme at the recent, revamped Professional Beauty Cape Town Expo, held at The Lookout (V&A Waterfront), attracted nail professionals from all over the Cape Province who were keen to uplift their business and technical skills.

S

ays seminar programme director, Sonette van Rensburg: “The seminars were very well received and attended. Feedback indicates that delegates loved the information that the seminars, which were very handson, provided.

“The most popular session was the nail art techniques presentation

by Calgel educator, Nadia Erasmus.

Delegates were in awe of Nadia’s amazing nail art. Also very popular was the session on filling skills presented

by Bio Sculpture educator, Amanda Stroh.”

Driekie Willemse, the educator for mani/pedi range, Milk Solutions, spoke on how tiny added touches can make the biggest difference to your salon by turning hand, nail and foot services into something extraordinary.

Perfect polish application came under the spotlight in Van Rensburg’s session on how to ensure clients have a super shiny finish on their nails that is chip free with extended wearability.

LCN awards stockists Eighty-five guests attended Looking Good LCN’s annual awards event on 25 February, at The Promenade in Pretoria.

Guest speaker for the event was Carolyn Steyn, founder of ‘67 Blankets for Mandela Day’.

The winners were as follows: Prestige Award: Eastern Cape – Beautiful Nails by Liezl; Free State – Cara’s Wellness Centre; Johannesburg – RUB Skin/Body/ Nail Centre; KwaZulu-Natal – Belle Nova; Limpopo – Zen Spa & Rasul; Mpumalanga – Sheer Elegance Health and Beauty; North West – Ekluvit; Pretoria – Body Sculpting Medical Spa; Western Cape – The Laser Beautique Gardens; and Zambia – Nancy Siwawa (Chama Mulolo accepted on her behalf).

Professional Beauty June 2017

Imbalie expands nail offerings The Imbalie Beauty Group has taken the decision to endorse and distribute new nail brands into its footprint of more than 150 beauty salons nationwide.

These brands include Bio Sculpture Gel, Gelish, Young Nails, E.mi and OPI. “The nail industry is one of the fastest growing industries in the world.

With the introduction of new cutting-

edge nail brands into our group, we didn’t only focus on introducing a large variety of new nail colours into our beauty salons, but emphasis was also placed on making our beauty salons more environmentally friendly towards our nail technicians and our customers,” says Imbalie Beauty CEO, Esna Colyn.

Concept Award: Nail Competition Winner Master Category – Annieka van Dyk Newcomer Award: Red Lipstick Pamper Lounge Professional Award: Cara’s Wellness Centre Retail Hands Award: Golden Leaves Group Retail Feet Award: RUB Skin/Body/Nail Centre Make-up Award: Belle Nova Success Award (Highest growth percentage in turnover in South Africa): Ekluvit Excellence Award (Sponsored by Wilde Cosmetics Germany): Top Stockist of LCN in South Africa – Cara’s Wellness Centre.

LCN's Lea Castro and Carolyn Steyn

online at www.probeauty.co.za

news

59

Lee wins Next Top Nail Artist South African-born Netherlands-based nail artist and educator, Tracey Lee, has won the NAILS Next Top Nail Artist Season 4 competition, after completing a number of grueling challenges run over several months.

“W

inning this competition is an absolute dream come true,” says Lee. “I will continue educating and sharing my knowledge as I have done in the past, however this competition has really given me an even larger platform and reach with which to do it with. I am feeling truly blessed at this amazing opportunity and hope to inspire other nail technicians to push their creative boundaries.

“NAILS Next Top Nail Artist is the largest online nail competition in the world. Entrants had to undergo a rigorous screening process by the judges, who evaluated hundreds of intricate hand-painted looks, sculpted acrylics, brushed on gels, and an array of mixed-media. I was shortlisted as one of 12 finalists, with the others coming from Canada, Finland, Australia, New Zealand and the US.”

Tracey Lee receives award

Artistic, Bio Seaweed Gel, CND, EzFlow, Gel II, Gelish, ibd, INM, Minx, and Orly). They also had to create step-by-step tutorials, video demos and share their entries on social media.

Among the themed challenges were ‘Decade Decadence’ and ‘Paint the Town’, both of which Lee won.

Every Friday one contestant was eliminated and by December 2016, Lee was one of three finalists along with Jonny Diep Pham from Australia and Finland’s Liina Leino.

“We were then required to complete a six-part challenge, each consisting of 10 nail tips, assigned to us by us by CND’s Jan Arnold, who

Decade Decadence

As from 12 September 2016, finalists received a new challenge every week and asked to create aweinspiring nail art looks based on a series of themed challenges created by the editors at NAILS and each of the weekly sponsors (Akzentz, Paint the Town

online at www.probeauty.co.za

on the show floor by Arnold. Final results were announced on 25 March during an event at Chicago’s ROOF on theWit. Lee was proclaimed winner, with Diep Pham as first runner up and Leino in the second runner up spot.

For the next 12 months, Lee will be recognised as the professional nail industry’s top talent and will attend New York Fashion Week and work with a top designer, creating nails that complement the runway looks.

Other prizes include doing a cover for NAILS, a feature in Modern Salon, cash, professional products and numerous opportunities for editorial work.

Nail art by Lallie The Mar/Apr issue of Nail File incorrectly captioned this image.

The nail art was in fact created

by Lallie Kruger.

Manus x Machina

took inspiration from the ‘Manus x Machina’ book and exhibit. The theme was all about combining handcrafted and machine-made processes to create works of art, using whatever materials we liked,” explains Lee. She and the other two finalists were flown to Chicago in March to attend the America’s Beauty Show and had to undergo a public interview

Professional Beauty June 2017

60

business tips business

Ask the experts

QUESTION: How do I maximise my productivity and earning potential per client?

CATHRINE NAUDE

TANIA BIDDLE

The secret to maximising your productivity and earning potential is to work smarter instead of harder.

Timing is a key component to success: be prepared for the treatment, have everything you need handy, avoiding running around looking for tools and equipment. Set a goal for the time in which you want to be finished and focus on it.

Avoid applying too much product and then filing it off again, remember dust is money. Ensure your treatments are priced appropriately. Take into consideration your product costing, labour cost, banking costs, rental, profit, etc. Consult with an accountant if you are unsure of how to correctly price your treatments. Make sure

you adjust your prices annually, or as needed.

Always try to upsell your treatment; for example, adding nail art at an additional cost or perhaps add a hand mask as an optional extra. Offer your client any additional treatments on your menu. Inform your clients that you have gift certificates available.

Most importantly, always focus on retail. It is your responsibility to advise your client on how to care for her hands and nails at home. If your client is not getting these products from you she’s getting them somewhere else. Staff must be educated on the products that you stock, their benefits and selling points.

Cathrine Naudé qualified in Cosmetology in 2001 and has been a part of the beauty industry ever since, while being a salon owner specialising in all treatments. She freelances as an educator for LCN in the Nail Industry.

Professional Beauty June 2017

There couldn’t be a truer saying than time is money. The industry has become very demanding with many technicians given a high target to reach each month. At times, technicians feel that there just aren’t enough hours in a day to reach these targets.

Introducing additional services and treatments in the salon is a great way of maximising time and productivity.

For example, during a product soak off, offer an eyebrow wax or tint, or offer nail art in addition to overlays, which will be charged according to skill and extra time required. Often technicians are able to exceed their sales target by offering an extra service that can be done with very little additional time needed.

Offering essential retail products is also a great way of improving sales and maximising your time. These products may also contribute towards prolonged treatment benefits.

For technicians to reach sales

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business

targets, the client needs to arrive timeously for the treatment. In the hustle and bustle of daily life, clients often forget about their appointment or arrive late. Send out a friendly reminder 24 hours prior to the booked treatment.

Encourage your client to book for the next appointment before leaving the salon.

Communication is key. Should a client call and leave a message, it is essential that they receive a response. Follow up on bookings and always ensure that there is enough time booked to carry out the treatment and meet the client’s expectations. Confirm the treatment details (including timing and costing) before proceeding with the treatment.

Keep informed of continually changing trends and technology within the beauty and nail industry. New technology often adds efficiency and time-saving aspects, ensuring that time is maximised and targets are met, creating the potential of seeing more clients in a day.

Tania Biddle has been Bio Sculpture & Evo Head of education since 2013.

She has studied cosmetology and make-up artistry but nails have always been her passion. Biddle opened her salon, Plush, Nails & Beauty (previously known as Bio Sculpture Salon – West Rand) in 2009.

It has grown tremendously and is currently booked for weeks in advance.

SONETTE VAN RENSBURG There are a few areas that go hand in hand with one another that you need to take into consideration to maximise your productivity and earning potential, such as planning, timing and product usage.

Plan your day from start to finish, making sure you factor in all the important aspects, it will save you time in the long run and you will also be more productive. Team work is imperative so delegate and make sure everyone knows what is expected of them for the day.

Firstly check your appointments for the day with the person who has booked them. One person should be

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in charge of taking appointments, this will help to maxmise and manage your time effectively in other areas. Confirm appointments to avoid double bookings and to accommodate others. Rebookings should be made after the service and at the time the client pays.

In terms of timing, ensure you have the correct time allocated for a specific treatment and for each client, so that you are not rushing around. Be prepared for your clients, don’t make them wait. Work out which products and equipment you are going to require and use and also potentially retail. Determine if there is some extra time during an appointment and use that time by suggesting an add on service. Timing is everything as time wasted is money lost. It is important to work efficiently but yet effectively, while performing a good professional service. Spend time on the things that count and that are going to make your client’s service last. Don’t waste time on unnecessary things and areas. Allocate enough time for everything you need to do during the day and adhere strictly to the schedule.

Sonette van Rensburg has been in the industry for 28 years. She consults with salons and spas and trains salon professionals in all aspects of nail technology.

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style savvy

Winter-fy your nails!

The winter season is upon us once again, but that shouldn’t mean that out go the manicure and pedicure, writes Sonette van Rensburg.

W

inter is the ideal time and opportunity for nail salons to focus on some extraadded attention and treatments that provide deeper hydration and moisturisation for the hands, nails and feet.

Don’t forget to give your clients’ nails some love and finish them off with a splash of colour as they want to be winter-fied too. Besides, the winter colour palette is absolutely irresistible, with an array of shades sure to warm up those cold little digits.

The nail colours and trends this year are certainly like none other. They reflect an open-minded feeling of being individual and a distinct sense that anything goes (i.e. wearing whatever nail shape or colour that makes you feel happy and echoes who you are).

This cold season’s colours boast plenty of metallic, chrome, shimmers and glitters, in a range of beautiful shades. From the most subdued colours in muted pinks and lilacs to smoky blues and greys that are not pale or boring at all, but sophisticated in a soft chrome or super shiny finish and warm undertones.

Sweeten things up in a delectable butter or autumn maple shade to make you feel all warm inside. Otherwise, make a statement in a royal blue or lilac colour, or be extreme in a golden olive or lime green. A signature colour to look out for this season is rich robust red, but with hints of gold and bronze shimmer and super fine glitter, making it the perfect winter colour. The variations on this forever classic shade are endless and alluring, in adaptions of sparkling cranberry, to intense dark black cherry combined with chocolate.

Be more gallant in creamy metallic gold, silver and charcoal, worn on its own and in duo chrome, or coalesced with a more understated colour to make it pop. PB

Professional Beauty June 2017

Iron Ladies

Glacial Mist

Glamour Robe

The Great Ice-Scape

Winter Glow

Crazy Blueberry

Violeta Milano

Purple Tierra

Winter Collection

Feminine Collection

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salon focus

Nails on the

Brand new, the Ms. salon on Eleventh Avenue in Sandton’s Parkmore suburb is a true nail bar in that it offers hand, feet and nail services only, writes Joanna Sterkowicz.

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Round

T

his is the first standalone Ms. nail bar in South Africa, with the Ms. ‘Glam on the Go’ concept having launched within the Giovanni Battista hair salon in Bryanston over a year ago.

Ms. founder, Karen Ellithorne of Spa & Salon Solutions, says the opening of the Parkmore nail bar is a dream come true.

“Ever since I started in the beauty industry over two decades ago, I’ve wanted to open a nail bar. So it’s wonderful to see this goal finally come to fruition,” says Ellithorne.

Ms. nail bar officially opened on 6 April in the form of a soft launch.

Ellithorne continues: “We invited friends and family to come for complimentary manis and pedis.

This served as a very useful ‘test run’ in terms of the salon’s operational procedures.

“Subsequent to that we’ve had 59 people come through our doors in just three weeks. Many of these guests have rebooked.”

Ms. is a perfect showcase for Ellithorne’s very own, well known professional manicure / pedicure range, Milk Solutions. The nail bar also offers the full Essie range, including Gel Couture and Gel.

One entire wall of Ms. is devoted to the three pedicure stations, with glamorous, built in velvet seats and unique foot basins. These are, in fact, the new Milk Solutions Pedi Pools.

“The Pedi Pools are our latest innovation,” comments Ellithorne, “and were designed by the famous industrial designer, Brian Steinhobel from Steinhobel Designs. They are created for treatment precision and optimum ergonomics. Pedi Pools are equipped with liners to ensure hygienic practices between clients.”

Also new from Milk Solutions are the hand bowls, which are specially

Location, location, location Ms. nail bar’s locale at 117 Eleventh Avenue offers great potential exposure to upmarket clientele.

“This is a really up-and-coming area with lots of new restaurants opening,” notes Ellithorne. “We are aggressively marketing the nail bar on social media, as well as with flyers and word of mouth referrals.”

The salon is also situated adjacent to Ellithorne’s Spa & Salon Solutions headquarters and training centre.

Style and look The light and airy salon is compact, functional and highly decorative with its white and muted grey / silver tones, as well as recurring circle motifs. Display cases and towel racks are circular, as is the large, suspended ‘selfie’ chair that occupies one corner of the salon.

“We wanted a modern look but with clean lines and rounded curves, in line with the Milk Solutions branding,” explains Ellithorne.

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moulded to fit the hand perfectly.

In addition, the Milk Solutions Heel Peel treatment has been upgraded and designed around the Pedi Pools.

Ellithorne, who is presently managing the salon herself, notes that by September, Ms. will have launched the Milk Solutions anti-ageing hand rejuvenation treatments.

The Milk Solutions range of pamper-with-purpose can be purchased for at-home use and aftercare at Ms. Customised gift vouchers and glamorous gift packs are available for all treatments and products.

There are four, full-time nail technicians at Ms., as well as a receptionist.

Karen Ellithorne

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Q&A

Top Tech Talk This issue of Nail File puts the spotlight on award-winning nail artist, Jessie Scott-Turner.

WHERE DID YOU TRAIN? I did my training at NSI Johannesburg and am qualified in: Sculptured Acrylic/Acrylic with tips; Sculptured Gel/Gel with tips; Gel Polish Overlay; Manicure and Pedicure; Advanced Sculpture; 3D and 4D Acrylic art; and Advanced nail art.

HOW HAS YOUR CAREER DEVELOPED THUS FAR?

WHAT FIRST SPARKED YOUR INTEREST IN NAILS? My little girl was starting school in 2014, and I wanted to start working again after having been a full time mommy for two years. I wanted to work from home and do something fun and creative, away from the HR / admin environment I had previously been in. The nail art industry was booming overseas, but I noticed there were very few ladies locally who were able to do the designs you would see on sites like Pinterest. So, with the help and support of my hubby and family, I decided to go for it and became a professional nail technician in March 2014.

“

I have always worked for myself and was initially a mobile technician who went to clients’ homes to do their nails. The fact that I did a lot of ‘nail parties’, with five or six ladies at a time, helped me build up a clientele quite quickly. Once I had been doing nails for about nine months, I built a salon (Petit Papillon Nails) at the back of my house in Honeydew Ridge, just outside Johannesburg, and my clients started coming to me. I work parttime and love it. And, I've had some awesome opportunities, like working on models’ nails on photoshoots for magazines and international lifestyle blogs.

As a client, NSI was the product that always lasted the best on my nails and the one I felt had the best quality out of the ones I tried. I'm proud to say most of my clients say the same thing – we love NSI.

DO YOU HAVE ANY MENTORS IN THE INDUSTRY? Definitely Katia Da Silva of NSI Johannesburg. She's been an incredible mentor and inspiration to me, and I'm fortunate enough to call her a close friend too. I’m the tech I am today because of Katia's advice, expertise and her courses that I've attended. More recently, I did a course with Alina Kuzmenko and she is an amazing, passionate instructor and also a true mentor to her students.

IS THERE A BIG DEMAND FOR NAIL ART IN YOUR SALON? It’s what I'm known for – please don’t come to me for plain nails because it makes me sad.

Nail art is my outlet; it's the reason I do nails. And it's the reason my clients come to me.

WHERE DO YOU FIND YOUR INSPIRATION FOR NAIL ART? Mainly from the famous nail artists I stalk…er…follow, I mean. Katia Da Silva's work is my number 1 and then Get Buffed Nails, Celina Ryden, Malishka, Alina Kuzmenko and a few Russian, Ukrainian and German ladies whose names I can't fit onto one line. I see their work and practise really hard to figure out how they do what they do.

Competitions are the best training you can get as a nail artist and technician.

Professional Beauty June 2017

WHY DID YOU DECIDE ON NSI AS YOUR BRAND OF CHOICE?

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Q&A

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WHAT SUCCESS HAVE YOU HAD AT NAIL COMPETITIONS? My first ever competition was a disaster. It was the annual NSI Regional Competition; I had only been doing nails for three months and my nerves really got the better of me. Some of my model’s tips even fell off before the judging. I just fell to pieces. I went back the following year though and won first place in my category for flat nail art. It was the best feeling in the world. Last year I won again for the NSI Regional Competition in the same category. And, I won first place at the Professional Beauty Nail Competition

for Gel Polish Creations and got my first ever crystal trophy. Competitions are the best training you can get as a nail artist and technician. It doesn't matter where you place or what the prize is – you really get to see where you are as a nail tech and what your strengths and weaknesses are. To win competitions with only one or two years of experience is the best feeling.

PLEASE DESCRIBE THE PIECE OF NAIL ART THAT YOU ARE MOST PROUD OF? There are two pieces that I am insanely proud of. The first is the musical themed set that won me the NSI Flat Art category last year. Those nails were a tribute to famous rock legends – this set took me about three months of intense preparation to do. The second piece is the 3D art I produced as a showcase on Alina Kuzmenko’s course. I look at that piece (it's now framed up in my salon) and am just so proud of it. I didn't know I had it in me to produce 3D art like that.

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WHAT IS YOUR ULTIMATE CAREER GOAL? I have a dream of opening up a big salon or a chain of Petit Papillon Nails salons, doing nails, lashes and brows, employing the best girls in the business and making women feel happy and beautiful all over the country. In addition, I would love to be more involved with the products and training and become a mentor to others.

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retail

Go on, make that sale!

Sonette van Rensburg reveals some useful tips on how to retail to resistant clients.

R

etailing in the nail salon ensures the longevity of the treatments you offer and increases profits.

However, there will always be those few clients who are a little resistant or difficult to sell to.

But, just like clients who are easy to sell to, your more resistant clients still require products to assist them with maintaining their treatment.

People are all different, with varying perspectives and needs. You will come across many personality types; some may be very easy to sell to as they know exactly what it is that they want. Then there are those who are more particular and demanding and will always ask hundreds of questions before making a firm decision. In a way they are testing you, to see what you know and whether you are confident and believe in the products you are selling. You should be able to provide them with the information they need to make an informative decision as to whether they should purchase something or not.

Professional Beauty June 2017

When a resistant client walks in, do not only focus on trying to push that sale, but most importantly on being as professional as you can be, to ensure you give your client the best and most efficient treatment and service possible. Make sure you understand your client’s needs fully, be concise and ensure what you are saying is relevant. They will come to trust you and the advice you give them, making the sale much easier to close.

Use knowledge and information about the person as a means of gaining their trust and flexibility, so that the client can be led in the right direction.

Knowledge is power Use knowledge and information about the person as a means of gaining their trust and flexibility, so that the client can be led in the right direction.

Remember to educate and inform your clients with correct and fact based information, recommending products that they need. Educate them on why they need it, when and

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retail

or if you’re not confident in what you are saying. It is of utmost importance to have a good sound knowledge of your products and treatments, to make sure you portray confidence in your products and expertise. Know the ingredients and functions of the products, how and when to use them and what they cost.

Positive attitude how often to use it. Most importantly, set realistic expectations as to how long it will take before they can expect results. Never overpromise anything, rather under promise and over deliver.

Selling is a skill that needs to be practised and perfected, so take the time to polish your selling skills and constantly update yourself on what is new and different. Don’t just attend product training but sales skills training as well.

Know your products They say, ‘Fake it until you make it’, but be careful of this statement because clients can tell if you’re making it up,

People buy into people, so avoid being negative especially when it comes to a skeptical client, otherwise they will just walk all over you.

Showing a passion for what you do and a positive outlook on what you’re selling will always capture your client’s attention. Be friendly and don’t get impatient when they throw a million and one questions at you.

Set achievable goals It is important to set goals and targets as they give you a reason to sell and something to work towards. This not only gives you direction, but can also act as motivation and a reminder to keep trying and to never give up.

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Be prepared Start your day by preparing and checking exactly which clients you are expecting for the day and familiarise yourself with the treatment they have booked. This way you could prepare what to discuss with them and make sure you link the most appropriate products with their treatments. Don’t waffle about a whole lot of different products – be specific, especially with your more difficult clients.

Ask for the sale It is easier to open up a sale, than to close it. This is where most sales people make a crucial mistake and end up losing the sale – by not closing the sale and asking the client if they want to take the product home with them. Ask a simple question like: ‘Would you like to take the product home with you?’, or ‘Would you like to achieve the same results and maintain your treatment at home with a good home care routine?’ This gives the client the opportunity to say yes.

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tools

Brush it off Sonette van Rensburg provides some tips on how to choose the correct sculpting brush for nail enhancement applications.

I

have often heard people say that you are only as good as the tools you use and this is certainly true when it comes to choosing the correct sculpting brush.

Sculpting for a new nail technician can be quite a daunting and difficult skill to grasp; using the correct sculpting brush is therefore vital in ensuring a perfect application of your products and to create a well-engineered nail enhancement.

Do not underestimate the importance of using a good quality,

Professional Beauty June 2017

professional sculpting brush – it is one of the most important tools a nail professional can possess to create beautiful, long-lasting nail enhancements, especially when using a liquid & powder system. Remember to sculpt with your brush and not with your file.

The sculpting brush Sculpting brushes can be quite costly, however do not compromise on the quality of a brush for the sake of saving a few bucks. Remember that you get

what you pay for. A good quality brush will also last you a lot longer. You can tell when a brush is of poor quality, not just by what it costs, but by the way it looks, feels and works. Product will also constantly get stuck inside your brush, affecting your application.

Firstly, choose and invest in a good, professional brush that is lightweight and made from genuine Kolinsky sable hair, as it holds the liquid monomer better than a synthetic brush. Buy your brush from a reputable and professional supplier.

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business tools tips

or used by another nail technician.

It will shape itself according to the techniques you use, so letting someone else use it will mess up the way you have trained your brush to work for you.

A sculpting brush is made up of the following: • The shaft: this is the base of the brush and is the heaviest and thickest part.

It is seldom used during product application. Its function is to hold the liquid monomer and to slowly release it as you work.

• The belly: this is the part of the brush that you will use most, to press and smooth your product.

• The flag: this is the point or tip of the brush, with which you pick up your liquid and powder beads. It can also be very useful for detailed work when creating designs and applications with defined lines.

• The ferrule: this holds the brush and bristles together (some are round and others are flattened) and affects the shape of the brush.

Preparing a new brush for application

In terms of choosing the correct size and shape of brush – I would suggest that you invest in a few brushes of various sizes and shapes, which are appropriate for the different type of nail applications that you will be performing. Using a brush that is too small for sculpting on a form could mean applying a lot of beads and taking up a lot of time during application. The same goes for using a large brush for creating three dimensional nail art designs; it would be difficult to pick up a small bead of product to create detailed works of art, or to work on smaller, shorter nails when performing a natural nail overlay.

Brush care Your brush will be a very personal tool to you and should never be shared

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The natural sable hairs of the brush are protected with an 'arabic gum' coating, which must be removed prior to using the brush. This must be done very carefully so as not to damage the brush. Use a lint free disposable wipe between your thumb and fingers and spread the hairs gently to release the gum from the bristles. Gently rock the brush back and forth, releasing all the gum powder from the brush.

Maintaining condition Place a little sculpting monomer in a clean, dappen dish. Submerge the brush into the liquid to remove any remaining gum. Press the brush firmly from side to side to ensure the brush is coated with monomer. Be sure to eliminate all the air that is trapped between the hairs, which could lead to bubbles in your product. Dispose of ‘conditioning/cleaning liquid’. Shape and clean the brush on a lint free nail pad. Do not use your fingers.

Training your brush Before using, dip the hairs into your monomer to saturate then glide it through a lint free pad to taper it to your desired shape. If there are

any hairs that are standing out dip the brush back in the monomer and carefully guide them back in place by continuing to wipe it on a nail wipe.

Do not pluck or pull the hairs out as this will only cause voids in the ferrule of the brush.

Cleaning The brush will need to be cleaned after each time it is used and it must only be cleaned in monomer. Never wash your brush with soap and water, acetone or brush cleaner as these substances could damage or contaminate the natural hairs of the brush and affect your product application.

Should your brush become clogged with product, saturate it in monomer until the product has softened and then wipe the brush on a lint free pad until free and clean. Retrain the brush in fresh sculpting monomer, then dispose of the monomer.

Sculpting brushes can be quite costly, however do not compromise on the quality of a brush for the sake of saving a few bucks.

Storing It is very important to store your brush correctly. Never store your brush upright in a container; if the brush is not cleaned properly old monomer will run down into the ferrule of the brush and stay there until it is used again. The fresh liquid will soften and release the old liquid, causing the fresh product to yellow when doing the application.

Wrap the bristles up with a piece of paper towel and always store the brush lying down flat or horizontally in the top of a drawer, where it is protected and kept away from being exposed to dust and other contaminants which will affect your product.

The brush can also be stored in a brush case or container that is lined with absorbent paper towel and covered.

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in the market

Product

HUB

Our round-up of the latest product launches in the exciting world of nails.

It’s a miracle!

The Tip Top Miraculous Base Coat is an innovative antiageing complex that fortifies damaged, dry, brittle nails. It helps replenish the depleted nutrients that are necessary to moisturise the nails. Infused with active ingredients this treatment base coat will reduce breakage and cracking while promoting nail growth.

082 578 1937

Milky white

Pour out Young Nails' new powder coating system, SlickPour, cancels out the possibility of contamination of product in jars as the product is poured onto the nails. The line features 30 shades that are fortified with calcium and Vitamin E and have the durability and staying power of the glossy powder coat finish.

011 393 2791

Bio Glass Milky White is LCN’s ‘Nail Nurse’ now completely dressed in white. Its Derma test awarded building and bonding gel for sensitive skin is now available in a new optic for a beautiful whitening effect.

010 593 3293

Getting ‘dippy’ This Powder Polish Starter Kit contains everything the nail tech need to try, first hand, the new nail colour system from Cuccio Pro. Included in the kit are samples of several dipping powders and all of the treatments necessary to create an amazing set of nails in this hot new category.

012 751 1207

Professional Beauty June 2017

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in the market

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Into the woods From CND, the Gardenia Woods Spa range is designed to offer a luxurious spa experience during manicure and pedicure services, while carefully selected active botanicals take care of your client’s skin. This range is lightly fragranced featuring floral notes of White Jasmin and Gardenia, with botanical blends of Chamomile and Sandalwood.

011 791 4027

Aviator shades Morgan Taylor’s Sweetheart Squadron Collection is inspired by the courageous female pioneers of the aviation industry and features six adventurous new shades including a dusty coral, fiery red, slate gray and more. Colours are: Up In The Air-heart; Perfect Landing; Put A Wing On It; Looking For A Wingman; Oh, Para-Chute!; and Rule The Runway.

011 447 0659

Delicious colours The Candy Floss collection from EzFlow Nail Systems is good enough to eat, with six mouth-watering colours including Lollies & Pop, Smart Tart, Hyper Styx, Jellie Junkie, Sugar Rush and Dream Puffs.

Life-saving colours

011 450 0754

Artistic Nail Design introduces the Baywatch collection, in celebration of Paramount Pictures’ new movie. Colours are: Resting Beach Face (aquamarine crème); Off Duty (magenta crème); Baes Of The Bay (blue indigo crème); Little Red Suit (scarlet red crème); Summer Crushin’ (coral orange crème); and Sun’s Out, Buns Out (amber yellow crème).

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Professional Beauty June 2017

Special offer on multiple bookings Tel: 011 781 5970 • Fax: 011 781 6079 • Email: alex@probeauty.co.za

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Professional Beauty June 2017

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