Professional Beauty South Africa Nov/Dev 2021

Page 30

SPA FOCUS

Defining the future of

business

Marisa Dimitriadis unpacks a word that that is changing businesses in all industries around the globe, namely personalisation.

30

Photo by Andrea Piacquadio from Pexels

THE RAS is a BUNDLE OF NERVES at OUR BRAINSTEM THAT FILTERS OUT unnecessary INFORMATION so that the IMPORTANT STUFF gets through.

he word personalisation is the difference between a business that ambles along just managing to get by every month and a business that soars and is in total command of its cash flow and growth. Three key areas of your business depend on this word: client retention; new client acquisition; and double your revenue. Yes, you heard correctly – double your revenue. Have you heard about RAS – the Reticular Articulating System of the brain? Well, our brains are incredibly complex. We can sift through billions of bits of data at any given time. And somehow, we have to organise that information so that we don’t short circuit. The RAS helps with that. Reticular Articulating System is an impressive-sounding name for a fairly small piece of the brain that starts close to the top of the spinal column and extends upwards around 5cm. It has a diameter slightly larger than a pencil. All of your senses (except smell which goes to our brain’s emotional centre) are wired directly to this bundle of neurons that is about the size of your little finger.

online @ probeauty.co.za