Aromadough enters professional market Dubbed ‘health in your hand’, Aromadough has started to infiltrate the professional channel. Says Aromadough owner, Leigh Hind: “We are already in a few independent salons and spas and we also co-brand for them. Aromadough, which is CE Certified, is exported to Scandinavia, the UK and Germany. “The great thing about Aromadough is that it combines aromatherapy with touch therapy and colour therapy. It is a silky, soft
ball comprising coconut oil, coconut butter, soy wax and pure essential oils. When you squish or play with the ball, you get the full benefits of the product.” “The Aromadough ball is 100% natural and non-toxic. We source ingredients from suppliers in and around South Africa, with the exception of some essential oils.”
Trade agreement to boost African beauty industry The landmark African Continental Free Trade Agreement is expected to boost trade in cosmetics, according to a report published by the Financial Times. This agreement wipes out tariffs for a number of goods between member states. As of July 2019, 54 of the 55 African Union states (including South Africa) had signed the agreement. (Source: Global Cosmetics News)
Dimanzi to launch men’s fragrance Originally available to clients of Le Visage Boutique Salon in Johannesburg, the locally created Dimanzi Eau De Parfum fragrance is now successfully retailing in other salons. The fragrance won the P&C Review 2018 Editor’s Choice Award in the New Product Competition and the market can look forward to a Dimanzi men’s fragrance in the near future. Says Dimanzi and Le Visage founder, Di Thompson: “I became hooked on fragrance in Paris when I trained at the House of Guerlain. Having helped launch Guerlain fragrances in South Africa, I have
plenty of experience in understanding how perfumes are created and the stories behind them. “My late son Rowan was my real inspiration for Dimanzi, when he suggested I create something for myself. I saw an opportunity for a locally packaged, affordable fine fragrance that captured my African roots but also emcompassed the French chic I was accustomed to. My essential oils are sourced from Grasse, regarded as the headquarters of perfume.” Two years in development, Dimanzi is described as a green floral with fresh and woody notes.
An ‘evolutionary’ rebranding South African distribution company, Evolution Cosmetic, under director Victoria Wagner, was recently tasked with the immense task of a full rebranding of California-based Dermaquest Inc, a market leader in plant stem cell technology founded by Sam Dhatt. “The rebranding process involved modernising the look of the brand, revamping all social media platforms, launching a gorgeous new website and curating cutting edge advertising campaigns that will continue to roll through internationally throughout 2019 and beyond,” explains Wagner.
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“Because the perfume’s name is a combination of my name and the Zulu word for water (‘manzi’), I wanted a fragrance that was light and sparkling, without spicy notes,” notes Thompson. The distinctive Zebra packaging is a direct link to her family’s Burchell heritage.
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