Professional Beauty SA Jan/Feb 2022

Page 13


Our beauty industry experts answer questions about every aspect of running a successful salon or spa business

Photo by Andrea Piacquadio from Pexels

What skills should I look for when recruiting or promoting a manager? As a salon or spa owner, it is vital to have a right-hand employee who you can fully entrust your business to. This person ideally is an extension of yourself and should be able to oversee all aspects of operations, as if they were their own. When considering employing a manager, or promoting an existing employee to manager, there are many factors that should influence your decision. Whilst the individual requirements of your business may vary, the following attributes and skills are universal – regardless of industry – but more so applicable to spa & beauty. Looking at both hard skills (the must haves) and soft skills (the nice to haves): Qualification – More so than any other industry, having the relevant education relating to your type of business is important. When managing a team of professionals, it is imperative to maintain a level of standards in accordance with the business’ objective – thus knowing the how to’s and the what not to do’s. Experience – Depending on the size of the business, the level of experience required to oversee a business should be considered when either promoting or hiring a manager. A smaller business may require less experience, as the manager can grow together with the business – should they meet other managerial requirements. Accountability – Employers (and employees) need to have faith in their manager and should be able to entrust them with all aspects of business and employee wellness. Accountability, in terms of ethics and governance, is equated with answerability, blameworthiness, liability and the expectation of account-giving. A manager needs to be accountable for all aspects of business – the good, the bad and the ugly.

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Communication Skills – A key requirement of any business is a manager who can effectively communicate with their team, their superior/s and most importantly, their clients. From conflict resolution to employee wellness and motivation, a manager is tasked with having an open line of communication and being the voice of the business as a whole. Focused – The beauty industry has an enormous amount of competing priorities and there’s a lot to keep up with. For a business to succeed, the manager can’t lose sight of something because they’re too busy dealing with something else. Look for an employee who has demonstrated that they’re able to wear many hats at once. Great managers have a track record of successfully overseeing multiple projects through from conception to completion, including budgeting, marketing, recruitment, forecasting etc. There are many other skills and attributes you may consider when hiring or promoting an employee for your business such as whether they are a good fit for your team and your relationship with them, etc. In the words of American author and speaker, John C. Maxwell: “A leader is one who knows the way, shows the way and goes the way”.

Miranda Forrester is the executive recruiter and founder of MF Spa & Beauty Placements – offering niche recruitment and consultancy services to industry professionals. Email DO YOU HAVE ANY QUESTIONS TO PUT TO OUR EXPERTS? Send your questions about absolutely anything to do with running a beauty business to