Professional Beauty June 2020

Page 41

Business Tips

39

ask

the EXPERTS

Our beauty experts answer an array of questions about every aspect of running a successful salon or spa business How can I create home peeling kits for clients during lockdown? With the coronavirus situation, we’ve all had to adapt fast. I started to look at what I could still offer to my clients in lockdown, some of whom have challenging skin conditions and were in the middle of courses when we had to close. I decided to develop a home peeling treatment, and I’m not talking about high-strength clinic solutions, just working with the cosmeceutical brands I stock to put together skin kits that contain some hydroxy acids and enzyme ingredients. During the first stage I ask clients to send photographs of their skin in good lighting with no make-up on, then I email them a lifestyle consultation and medical questionnaire to check for any contraindications. After that, I set up a remote consultation, which can be done through Skype, FaceTime or WhatsApp, where we talk about their skin condition and the treatment protocol I want to bring together as a skincare plan. I then put together a pack for them with a step-by-step programme using sample pots. I decant some of my exfoliating cleansers for step one; step two is skin polish; step three is the solution – so either an enzyme or dermabrading cream; and step four is post-treatment recovery, which might be a sheet mask, for example. In the kits, I also include some disposables, such as a headband, some soft gauze and a small fan brush – or simply cotton buds – to decant the solution. I also include a printed step-by-step guide. If the client is new. I’d be advising them to prepare their skin by using active ingredients for a week or two in advance, checking in with them a week later. Then I’m not leaving the client to do their soft peeling on their own, they log in and we go through the protocol together. I ask them to have bowls of

For new clients, I absolutely check in with them via a video call 24 hours in advance to do a patch test together, but the solutions I suggest are not professional-use only, so it’s nothing super-strong. Speak to your suppliers and see what they can offer you for soft home peeling. Some are even offering a drop-ship service so can deliver direct to your client for free. In the kit, I also include a printed copy of aftercare advice, as well a voucher for a slightly discounted treatment for when my clinic is up and running again after coronavirus lockdown.

Martine Jarman is founder and director of SkinGenius clinic in Warrington. She also won the Professional Beauty Aesthetic Therapist of the Year Award in 2015.

water, a towel and a mirror ready, then I talk them through the treatment.

DO YOU HAVE ANY QUESTIONS TO PUT TO OUR EXPERTS? Send your question about absolutely anything to do with running a beauty business to editorial@professionalbeauty.co.uk

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