Tanning
120 What will be the top spray tanning trends this year? Jules Heptonstall: Clients are over having a guide colour in their tan, so translucent solutions will be the way forward, resulting in no stained sheets. As professionals, it means taking more care when choosing formulations and realising that the perfect finish is all in the buff – on the wrists, heels and knuckles. Also, self-tanning waters aren’t going anywhere, so expect to see an influx of new formats both in retail and professional. James Harknett: The trend of consumers wanting a tan that complements their skin tone will develop even further, making depth of colour for clients a no-nonsense dilemma. Finding a tan that works with the client’s individual undertone is the way forward. For example, if their skin is slightly yellow, avoid using a solution with a red undertone because it will create an orange look. Heptonstall: My clients are also asking for extra touches in their treatment, especially those that aid wellness. I’ve started using crystals and offering mini tarot card readings during a spray tanning session and I cleanse the room pre-treatment using sage and palo santo. I believe a tan should be liberating and as a complete optimist I want my clients to leave having offloaded negative energy.
Gary Lipman: Technology in performance and features is always advancing from the top manufacturers and as with all retail environments, indoor tanning nowadays is as much about the experience when tanning on a sunbed as it is about the quality of the end result. This will range from bespoke tanning programmes for each individual customer, music choices, comfort features, and a selection of light options in the session for different skins. However, we’re also expecting to see a significant uptake by trading standards and licensing officers around the UK to ensure sunbeds are compliant with the UV output standard known as 0.3W/m, introduced to
Gerry Weber
What developments can we expect in the sunbed arena?
minimise any potential for burning. Essentially it means the output of a compliant sunbed has the same UV intensity minute for minute as the Mediterranean summer sun.
Which spray tanning look do you think has fallen out of favour? Carly Hobbs: No one wants to look too “done", which is why the super-dense glow has well and truly fallen off the radar. Clients want a tan that looks as natural as possible, with tone and colour designed to enhance their individuality. It’s about bespoke selection. Harknett: Yes, the days of a thick, matte, deep-brown face are over. This look can have a good end result if the client has olive skin or tans well in the sun, but for paler skin tones it’s not authentic and is a fake giveaway.
PBTV video: spray tanning troubleshooting Carly Hobbs covers your tanning troubleshooting woes, from calming a nervous first-time client to successfully covering scars and stretch marks. Watch it: professionalbeauty.co.uk/pbtv
Have you noticed regional differences in what clients want? Harknett: For years, I’ve noticed a larger club culture up North and for them it’s all about the glam tan. I see and love this when I travel to Liverpool and Glasgow. However, the biggest change I’ve experienced is the amount of men coming in for a professional glow – it’s now half of my business. This shift is exciting, as many >
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