The Prodir Magazine / O P E N E N D
Longevity is the key. It substantially improves the acceptance and effectiveness of a branded ballpoint. It ensures that it remains in use, goes from hand to hand among users multiple times and sometimes ends up in collections. Manfred Dreher, Managing Director of the German Prodir branch office, on the sustainability of pens which not only write but also communicate.
Mr Dreher, how important is sustainability at Prodir? Manfred Dreher: Very important indeed. However, it must be said that every provider would claim the same. Given its strong significance, the term has become a commonplace.
Manfred Dreher (49) has headed the German branch office of Prodir in Kastellaun for 20 years.
What sets Prodir apart from the others? We offer a convincing concept, and also include products made of biodegradable or recycled materials in the portfolio. But what is more important is that all our products embody key sustainability features.
sustainability – that is our message. It flows into every one of our products without us feeling the need to print it on its side. Another aspect also plays a key role: the quality of the writing system. To ensure that people use and enjoy writing with our pens for a long time, we fit them with excellent refill technology. We are often innovative in this respect What is this concept exactly? Our approach, our way of thinking – take our Floating Ball refills, for instance. If the refill cartridge runs always starts with the product out, it can always be replaced in benefits. High acceptance, perfect functionality and long lifespans not all models. This makes a key contribution to sustainability. But to ensure only make a ballpoint an effective that this really works out this way, advertising medium, but also an environmentally-friendly one. These people have to appreciate the ballfactors belong together. We develop point. They must want to continue to use it after the refill runs out, and pens which people like and which that brings us back to what I just they can use to write comfortably for a long period of time. For us, good said. Sustainability is always connected to the acceptance of the design is not a question of good product from the user’s point of taste. Aesthetics, ergonomics and functionality also play decisive roles view. in deciding how long ballpoint pens But production cannot be are used for. The longevity of excluded. designs and materials is an important principle for Prodir – you only I agree. Part of our concept is that we produce at two locations in have to think of classic models like Switzerland – in Lamone and the DS3, which we have been Novazzano. We produce in a vertiproducing since the 1980s and which is still as contemporary today cally-integrated way. This has become a very rare approach as it was then. An icon. nowadays, with most manufacturing now partly or completely migrated Is longevity the same as to Asia. We have made a conscious sustainability? decision not to do this, because our Without longevity there is no
Why quiet is the new loud, why canyoning trips in Ticino are so breathtaking, what search engines reveal about Switzerland, what the new DS9...