Prodijee #12

Page 112

london calling


fter being a UK expat in Los Angeles for a couple of years now, I really have found a deeper appreciation for my talented and wonderful homeland. Returning there as often as I can to witness excellent English theatre, film and art - that is made available to everyone - I realize that the UK truly has some incredible talent, one of which is being an extraordinary young woman, Charlotte Walsh. Recently, I came across Charlotte, who is president and CEO of Versity Clothing. At 24 years of age, I found this to be a striking achievement. I had the chance to sit down and talk with Miss Walsh in the Heart of Britain - where her company is based. Miss Walsh (pictured, far right), a slender, youthful and arresting young woman sits in VC casual jogging pants with a Loose Bamboo cotton tee. It is casual and smart. She is relaxed in her own brand, wearing it proudly. “Established in 2010,” she explained, “I founded the company on a set of principles using the finest fabrics and cottons while being ethically produced.” She explained to me that she, “Wanted it to be ethically made through ‘fair wear’ standards, so there’s no forced labour or child labour involved at the production stage.” She also made clear that getting a better quality of cotton, like bamboo and organic, provides superior qualities, such as being naturally antibacterial and comparatively softer in feel. Now this is something very few (if any) top brands or companies do. Miss Walsh explained that ‘fair wear’ was important to her as, “There isn’t enough choice on the High WWW.PRODIJEE.COM

By Rik Barnett

Street and I want to offer a humanly produced alternative to cheaply made clothing.” She explained that there had been difficulties dealing with foreign traders and that patience is an unequivocal tool that one needs to build a business. “Rome wasn’t built

in a day,” she jokes. Miss Walsh understands that with each passing year, her company and business grows stronger and stronger. For each unique design, she solely plans out and details. She keeps her designs fresh and on trend by, “Trying to keep one step ahead with the latest fashion”. Her travels around the world have also helped. “I’ve found that a little detail from something can trigger a new design”. She also favors rummaging in a thrift store for some vintage wear. “The design on my latest jogging pants was influenced from vintage gym kits I found in a charity shop”. The joggers are incredibly trendy

“Recently I came across Charlotte, who is president and CEO of Versity Clothing. At 24 years of age, I found this to be a striking achievement”