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b yDe ni c eAnnVi l l e ga s

T her e a l wor l di snot hi ngs hor tof ar a c eac ompe t i t i on. E v e r y one ’ sr unni ngt ot hefi ni s hl i ne , a i mi ng f orfi r stbe c a us e , hone stl y , noonewa nt sas l oppys e c ond. T he r ea r epe opl ewi l l i ngt ohe l p, pe opl e wa nt i ngt opul l y oudown, a ndpe opl ewhoj ustdon’ tc a r ef ory ou. Atonepoi nt , y ou’ r egoi ngt obe a l one , a ndnohe l pwi l l c ome . Ar ey oupr e pa r e df ort ha tmome nt ?Doy ouk nowwhe r et ogof r om t he r e ?Doy ouk nowwha tt odo? T hefi e l dofPubl i cRe l a t i ons , a ndpe r ha psa nyfi e l df ort ha tma t t e r , doe snotl ookf a rf r omt ha t . But i ne v e r yr a c e , i ne v e r yfi e l d, t he r e ’ st her i ghtt y peoft r a i ni nga ndt her i ghts e tofs k i l l s , a bi l i t i e s , a nd qua l i t i e st ha twoul ds e r v ea sa na dv a nt a ge . Si nc ei ti sbe stnott oe nt e rar a c eunpr e pa r e dore mpt y ha nde d,wea s k e dAl a nRui za boutt hepe r f e c ta ndbe st qua l i t i e sa s pi r i ngPRpr a c t i t i one r ss houl d ha v es ot he yc oul de nt e rt he i rownr a c egunsbl a z i ng.

St r a t e gi cT hi nk e r Y ouh a v ec l i e nt s , t h e yh a v er e que sts . T h e s er e que stsmustbepl a nne douti nv a r i ouswa y s , i nwa y s t h a twoul ds a t i s f yt h ec l i e nt s . T h i nkoft h ebe stwa yt opr omot et h e m, t h emostc oste ffic i e ntwa y ofdoi ngi t , a ndt h er i gh ta udi e nc et ot a r ge t . T h e s ea r ebuts omeoft h et h i ngsP Rpr a c t i t i one r s t h i nkof . I tma ys e e me a s ybuti tr e qui r e sawh ol el otofstr a t e gi ct h i nk i ng.

Gooda tMul t i t a s k i ng E v e na sabe gi nne ry ouwon’ tj ustbeh a ndl i ngas i ngl ea c c ount . Y ou’ l l begi v e nt h r e e , f our , ma y be e v e nmor ec l i e nt st h a ny ouc oul dh a ndl e . Sur ey ou’ l l h a v eh e l pf r omy ours e ni or sbuty oua l s oh a v e t oh a ndl et h e mwe l l e v e nony ourown. T h e s ec l i e nt sma yr a ngef r omac a rma nuf a c t ur e rt oaf ood c h a i nbuty ouh a v et owor kwi t ht h e ma tt h es a mepa c ewi t he qua l e ffor t . I fe v e r y t h i ngsta r t st o ge toutofh a nd, t a k eade e pbr e a t h , fi ndy ourba l a nc e , a ndf a c et h i ngswi t ha l l y ougot , a ty our ownpa c e .

Ope nmi nde d Soy ougr a dua t e dt opofy ourc l a s sf r omt h emostpr e sti gi ousuni v e r s i t yi nt h ec ount r y , t h i nk y ou’ r ea l l s e t ?I fy out h i nkt h a te v e r y t h i ngy oul e a r ne di ns c h ool c ount s , we l l , y ou’ r ei nf orabi g s ur pr i s e . But , t h a tdoe s n’ tme a nt h a twh a ty oul e a r ne di ns c h ool i sc ompl e t e l yus e l e s s . Be gi nne r s t e ndt ot h i nkt h a tt h e yh a v ee v e r y t h i ngt h e yne e d, a l l t h et r a i ni ng, s k i l l s , a ndwh a t not , butt h e r e a r es omet h i ngst h a ty oul e a r nt h r oughe x pe r i e nc e . Soonc ey oue nt e rP R, ope ny ourmi ndf orne w pos s i bi l i t i e s , ne wl e s s ons , a ndne we x pe r i e nc e s . Y ou’ l l ma k emi sta k e sh e r ea ndt h e r ebutbyt h e e ndofi ta l l , y ou’ l l h a v emor et h a nwh a ty oune e dt owi nt h er a c e .


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