Do you have a favorite project you’ve done, or a favorite type of project to work on? My favorite project to date was working on Thundercat’s ‘It Is What It Is’ Grammy Campaign in 2021. He ended up taking home the Grammy Award for Best Progressive R&B Album. I worked directly with Thundercat and the Brainfeeder team who sent me reference imagery of the exact look they were going for. My role was to create a Bruce Lee inspired tracksuit to be sold as promotional merchandise for Thundercat’s tour. He was so excited with how the tracksuit came out that he chose to wear it for many of the press opportunites surrounding his Grammy win. The tracksuit ended up on billboards on Sunset Strip, The Hollywood Bowl, LA Times, a street marketing campaign, countless magazine features, and as his signature look for much of his tour. Being such an integral part of Thundercat’s Grammy win inadvertently has been a surreal feeling. Knowing how happy he was with what we came up with makes my job worth doing.
Ciarra Chasse
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