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5 Signs Why Your SaaS Company Needs Inbound Marketing


1. Higher customer acquisition cost

Most of the SaaS companies today bank on paid strategies like that of advertising to promote their products. And with the increasing rise in the number of digital platforms, which the consumer market is present on, it inadvertently increases the cost per customer acquisition. That’s where Inbound marketing tactics come in to help, as it focuses on organic methods of driving traffic to your business.

It also makes the prospects want to become your customer as it adds value to him. As most of the inbound marketing tactics do not necessarily need a marketing budget, the overall cost per acquisition declines significantly.


2. A long sales cycle

Most of the SaaS companies have a lengthy sales cycle. The leading cause of this is that SaaS products come with a cost and when someone comes forward for purchasing it, there are a lot of ifs and buts, questions and concerns before reaching a decision state. This process often turns out to be long where you need to contact the prospect at different and multiple times with varied value proposition that may lead or not lead to conversions.

The solution for the different concerns that hamper the sales cycle is answered by inbound marketing. The sales team is equipped with the required content that is focused on educating the buyers and help them make an informed decision during their buyer’s journey. SaaS companies can make the best use of different content pieces like ebooks, industry reports, blog posts, case studies.


3. Slow business scaling

If your SaaS product does not scale in time, it often leads to losing your customers to the market competition, further slowing down your business growth. Two main factors - lower retention rates and higher customer acquisition often lead to slow scaling.

Inbound marketing helps businesses to grow in scale. With no additional budget, a well strategized inbound campaign can provide a steady flow of new prospects from your target market. This is in turn, helps you in optimising your marketing budgets and utilised your other resources to other business growth requirements.


4. Lifetime Value (LTV) of a customer

Overall lifetime value of a customer and maximising value is as important as customer retention and has to be a concrete part of the strategy of your business. For SaaS, inbound marketing can help to minimise the churn rate and also provide opportunities to upsell.

You can create resources on few additional features along with your customer’s current subscription. This is one of the ways to provide and show additional value. You can also personalise these offers and resources typically based on how a customer is using the software. Let your customer have the knowledge of an add-on tool which can further improve on something they are currently using by the way through the newsletter.


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5 signs why your saas company needs inbound marketing  

Most of the SaaS companies today bank on paid strategies like that of advertising to promote their products. And with the increasing rise in...

5 signs why your saas company needs inbound marketing  

Most of the SaaS companies today bank on paid strategies like that of advertising to promote their products. And with the increasing rise in...

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