Issuu on Google+

LISSA WEINSTEIN Chicago Luxury Real Estate Gold Coast, Lincoln Park, North Shore

MA RKE T IN G PR E S E N TATION

WWW.LISSAWEINS TEIN .COM


Results driven

Broker Associate | 773.405.6315 | lissa.weinstein@sothebysrealty.com

LISSA WEINSTEIN

For Great Results, Call for a Confidential Appointment. Privatetourchicago.com — Chicago’s Finest Neighborhood Lifestyle Blog

Sold – 1207 N. Astor Street $3,750,000

Sold - 50 E. Chestnut, #2001–$3,090,000

Pending Sale – 2550 N. Lakeview, B4–7


...and delivered “Lissa did an amazing job as my Realtor in helping me sell my house at 2137 N. Dayton. We were very nervous about the market conditions and received very good and accurate advice based her extensive knowledge of the market and her observations. She helped us show the house at its absolute best by making a number of small aesthetic changes and introducing us to great designers, decorators and other tradesmen who for not a lot of money really did work to help us succeed. Lissa was attentive and always kept her eye on the ball throughout the whole process. Best of all was that we sold the house at the price we wanted. Thanks, Lissa.” David Poole, CEO UK & Europe | Global Services at Serco

Sold for $50k less than sales price in 2007 2137 N. Dayton — $2,000,000

Sold–1326 N. Cleveland — $1,950,000

Sold – Set 10- year record for Depaul resale homes 10 -15 years old. 2123 N. Dayton — $2,300,000


Gold Coast

SUCCESS STORY

1207 N. Astor

Lissa helped my partner and I find our home in Chicago. After spending a short amount of time together, she was able to understand our needs. With her help we narrowed our requirements to a single-family home in the Gold Coast. Because we were buying remotely, her quick understanding of what we were looking for allowed her to search and preview properties before we arrived. This resulted in very efficient use of our time. Lissa found us a great property and was with us every step of the way. We love our house in the Gold Coast. It’s everything we were looking for in a home.� Anne Burch, Retired Finance Director | Covance


Gold Coast

SUCCESS STORY

40 W. Schiller

“My listing was unique — a relatively small, but highly renovated, vintage co-op — and thus, difficult to sell even in a strong market. Lissa took it over at the worst possible point in the market collapse, after the unit languished on the market for over a year. She developed creative and aggressive marketing strategies and focused on identifying the right target audience for the special home that it was. The result: a sale within months, at an excellent price given market conditions. I can’t recommend Lissa more highly; you won’t find another agent that will work harder, be more willing to think outside the box or get better results.” L. J. Domitrovic, Associate Chief Legal Officer | University of Pittsburgh Medical Center


Gold Coast

SUCCESS STORY

50 E. Chestnut

“Lissa is energetic and enthusiastic and committed to providing excellent service. She was my broker for both the sale of my house and for the purchase of my new condo. On the buy side, Lissa ensured that I saw everything available on the market plus other places that she rightly gauged might interest me. After much searching and great patience by Lissa, Lissa found an excellent place for us to buy and helped us get a fair price.” Ann Pollock | Retired Partner, Skadden Arps, Slate, Meagher & Flom LLP”


Old Town

SUCCESS STORY

1326 N. Cleveland

Lincoln Park 2550 N. Lakeview

SUCCESS STORY


Lincoln Park

SUCCESS STORY

2123 N. Dayton

“Lissa is energetic and enthusiastic and committed to providing excellent service. She was my broker for both the sale of my house and for the purchase of my new condo. On the buy side, Lissa ensured that I saw everything available on the market plus other places that she rightly gauged might interest me. After much searching and great patience by Lissa, Lissa found an excellent place for us to buy and helped us get a fair price. On the sell side, Lissa waited until we felt ready to offer the house for sale and offered personal assistance to help us prepare for the sale. True to her word, Lissa brought us a buyer she previously knew might be interested in our house, and we had a deal at a fair price within a week of placing our house on the market.� Ann Pollock | Retired Partner, Skadden Arps, Slate, Meagher & Flom LLP.


Lincoln Park

SUCCESS STORY

2137 N. Dayton

“Lissa did an amazing job as my Realtor in helping me sell my house at 2137 N Dayton. We were very nervous about the market conditions and received very good and accurate advice based her extensive knowledge of the market and her observations. She helped us show the house at its absolute best by making a number of small aesthetic changes and introducing us to great designers, decorators and other tradesmen who for not a lot of money really did work to help us succeed. Lissa was attentive and always kept her eye on the ball throughout the whole process. Best of all was that we sold the house at the price we wanted. Thanks Lissa.� David Poole, CEO UK & Europe | Global Services at Serco


Glencoe

SUCCESS STORY

458 Lakeside Terrace

“The difference between a good home and a spectacular one is, and always will be, the products used, the artistry of the craftsman working with these products, and the pride and dream of the persons supervising and creating the project. We bring back the art of building a home...in twenty seven weeks, we build a home that last forever. Each of our homes contains some elements has has never been done before in this century...maybe in a castle in Versailles, but not in this country.� Adel Tarakdijan | Tara Designer Homes


Unique

to lissaweinstein.com


About Lissa I love the challenges my real estate career affords me. Working with buyers to find the best home on the best block in their ideal Chicago neighborhood- at a fair price. Working with sellers to stage, price, market, sell and close the deal. In both scenarios, I enjoy navigating current market conditions to realize success and meet and exceed client expectations. Through this process my life is also enhanced—I meet interesting people and create long-term relationships. My success depends on client satisfaction, but it doesn’t stop there. Paramount to that success is being well-informed and savvy about new technology as well as current market conditions and issues that may impact the Chicago housing market.

LISSA WEINSTEIN Broker

In a business where service is key, I focus on core neighborhoods—the Gold Coast, Lincoln Park, Lakeview, River North, Streeterville and the North Shore - so that I can provide expert service, knowledge and insight to my clients. Whether you are looking to buy or sell your Chicago home, the sophisticated level of service I provide sets me apart: For Buyers: • Targeted Searches and Pre-screen Services for Relocating Clientele • In-Depth Knowledge of the Luxury Market, from High-end Condos, Coop Apartments to Single Family Home Choices • Insights to Key Buildings, Developments and Builders • Knowledge of Desirable Neighborhoods • Gold Coast, Lincoln Park, Streeterville, River North, Downtown, Lakeview, North Shore • Established Connections with Top Architects, Interior Designers, Remodeling and Building Experts • Sharing Understanding of Current Market Conditions:

analysis and anticipation of trends

knowledge of inventory

insight to specific properties, buildings, developers, neighborhoods

current market values

For Sellers: • Home Analysis to Create Successful Marketing Plan, including:

home’s key selling feature(s)

defining target buyer audience

professional staging & photography

• Custom video marketing • In-depth strategic social media marketing • Extensive peer networking for relocation through Sotheby’s International Realty’s 750 affiliate offices As a full-time real estate broker, I pride myself on providing the best service possible to meet your needs. See my blog privatetourchicago.com for further information.


Marketing Team In-House: Jenny Morgenstern – Administrative Assistant A graduate of Depaul business school, Jenny is savvy and articulate and a great asset to our team. Jenny supervises clients contracts, registrations and ensures the smooth functioning of all administrative aspects of real estate transactions. Stephanie Fontecha – Online Blog Manager & Developer Stefanie is an enormously talented web and blog designer whom I rely upon to ensure my blog, privatetourchicago.com is on the cutting edge. She brings a wealth of experience and insight and more than 10 years professional experience to the table. Christa Smith - Videographer and Social Media With a Master's Degree in Digital Cinema from Depaul University, Christa is a top shelf cameraman, videographer and social media expert who films and edits all of my YouTube productions, high-end custom home video tours and online Issuu Magazine spreads, as well as overseeing social media strategy. Consulting: Lauren Coburn, LLC – Staging Consultant Lauren Coburn is a high-end interior designer who began her career with Tigerman McCurry Architects, and has worked for Holly Hunt and Soucie Horner as well before launching her a private boutique practice. Lauren consults with me on home staging on all of my listings where I feel her input will be invaluable. Dresner Design – Custom Design & Light Remodeling Scott Dresner is a renowned kitchen designer and custom builder who "utilized exquisite cabinetry and innovative building methods to create extraordinary spaces at manufacturing direct prices." Scott has worked in some of the most exclusive buildings in the Gold Coast including The Elysian, 900 N. Michigan, The Palmolive, the Park Tower, the John Hancock, 1100 N. Lake Shore Drive, 1301 N. Dearborn, 20 E. Cedar, etc. I refer Scott to any of my clients who require light remodeling in order to sell or who want a high-end remodel of a newly purchased home.


When you list

your home with me

Exceptional Standards - Experience the Difference Every home is unique and deserves an individualized marketing plan. My marketing is designed to maximize your home’s selling points and to provide maximum exposure to the right buyers. Qualified buyers. I have a team of professionals to work to ensure your home look’s it’s best - from stagers, interior designers, contractors, photographers, videographers, and web and graphic designers. We take the time to ensure your home looks it’s best, so it can sell quickly. The focus is on putting beautiful images on the web and creating HD videos for distribution on YouTube, Sotheby’s International Realty’s exclusive nyt.com and wsjournal.com microsites and over 150 real estate websites across the Internet. With over 90% of Chicago home buyers starting their search online, and over 30% of Chicago homebuyers relocating from out of state or internationally, a strong and sophisticated online strategy is the key to selling Chicago real estate.


Marketing: Smart & Savvy Buyer’s Resource Privatetourchicago.com Our neighborhood lifestyle blog gives buyers resources they really need -- about Chicago schools, Lifestyles & Neighborhoods -- to move to a new neighborhood or relocate to Chicago. Partners – Nabewise.com The average American moves once every 5 years. Nabewise, the exciting NYC Internet startup company that we have invested in has big plans to be their go-to resource. Nabewise helps people moving find a neighborhood that fits their identity, lifestyle and values. It has “real-time” ranking across 65 key attributes “that people really talk about” – like trendiness, safety and family/singles lifestyles. Strategic Video Production We produce interesting & informational videos for the Chicago home buyer to drive web traffic to PrivateTourChicago.com. Buyers can watch videos such as “The Hottest New Place to Buy in Chicago,” “What’s Driving the Chicago Rental Market,” or “Now’s a Great Time to Buy a Gold Coast Mansion.” Video Marketing for Sellers – Where the Industry is Headed New listings are professionally filmed in HD video by our staff videographer, properly tagged with keywords and then marketed through issuu.com, youtube.com, PR Newsrelease.com and pushed out to other media and real estate partner sites for maximum exposure. What’s Hot – Youtube Marketing Visit our homepage, youtube.com/lissaweinstein and watch our “Welcome” video, then browse through our assortment of HD and Flip Camera videos.

Web & Video Marketing includes: • Marketing Plan and Strategy Customized to Your Home • Staging: Interior Design Consultation • Professional Photography • Custom HD Video Walk-through Tour of Home • 4-Color Glossy Property Brochures for Buyers • Online Magazine Brochure at Issuu.com • A Stand-alone Website (123 Smith Street) at Jamesonsir.com • Promotion on YouTube via PrivateTourChicago’s YouTube Channel • Featured Segment on PrivateTourChicago.com • Syndication to over 150 Real Estate Search Engines and Websites • Jameson Sotheby’s In-house Listing Presentation to 150+ agents • E-Marketing Campaigns via Constant Contact to Chicago’s Top Luxury Brokers • Twitter, Facebook and Social Media Marketing • Leadrouter System - Exclusive to Sotheby’s to Ensure no Lead Call is dropped • Print Advertising in Chicago Sunday Tribune & North Shore’s Pioneer Press


extraordinary homes with extraordinary lives


local experts. global reach. 590 of f ic e s i n 4 4 c o u n t r i e s


Brand | overview

the brand S OTHEBY’ S est. 1744

The year is 1976. Sotheby’s recognizes that the firm can serve its auction clients in a valuable new way with a complete package of estate disposition services. Founded on the same commitment to exceptional service that characterized the firm’s dealings for more than two centuries, the Sotheby’s International Realty brand is born and soon becomes known around the world for the distinctive properties it represents. Today we continue that focus by employing our brand’s vision of artfully uniting extraordinary properties with extraordinary lives.

Each office is independently owned and operated.


Brand | Success

referrals d i sti n gu ishe d c onnec tions

Helping our clients navigate the world of real estate is what truly helps set us apart. Another differentiator is our ability to connect buyers and sellers globally. Our referral system boasts hundreds of “connections” per month coming from two channels – realty and auction. With a dedicated liaison stationed at the Sotheby’s Auction House and the realty corporate headquarters, we are able to help unite thousands of buyers with the properties our network represents.


company overview

CHICAGO

# 1 Office in Illinois / 2011 Closed $536,000,000* / Growing 30% Annually

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s u b head line 1 s u b head line 2 O ur mis sion is to utiliz eS eour e x teSn ubhead si ve e x p e rLi i e nne ce 1 a n d e x p e r ti se to p rov i de c o nd highest level of effective mar ke ti n g , i n n ov a ti ve te c h n o l o g y a n d p e r so n a l se r v i c e . S e c o nd S ubhead Li ne 2

By having the most talented team of executives, staff and agents, Jameson Sotheby’s International Realty maintains its manageable size in order to stay progressive and dynamic in today’s changing real estate market. Our ownership is comprised of several professionals who all started at the grass roots level of real estate and rose to the very top. This produced a true understanding of the many real estate categories ranging from residential and rental to industrial sales. Utilizing the same business principles and a thorough understanding of our industry, they manage with insight and integrity. The Jameson Sotheby’s International Realty platform emphasizes working with the highest level of talent — the top 5% of Chicagoland Real Estate Professionals. This formula has resulted in over 18 billion dollars of closed sales, the most transactions per agent, and the most talented staff in the industry. Jameson believes that its clients deserve more than just service; they deserve ultimate satisfaction. *Based on closed sales at Jameson for calendar year 2011.

Each office is independently owned and operated.


company overview

NORTH SHORE

Acquired # 1 Office in Evanston / Now serving the entire North Shore

local experts. global reach.

A talented sta f f a n d p ro fe ssi o n a l a g e n ts equipped with all the re so u rc e s to m a r ke t a n d se l l yo u r p ro p e r ty.

Through our in-house graphic designers, high-level marketing staff and HANDS-ON experienced executives, we offer: • 30 years of solid experience • Over $18 billion in closed sales • A reach extending to over 28 million people every month • The top brokers in the industry; both in the city of Chicago and the North Shore As a result, we are: Living · Luxury · Development · Rental

Photo courtesy of Randy Curtis


Brand | significant sales

Recent Significant Sales ADDRESS

PRICE

NEIGHBORHOOD

209 East Lake Shore Drive

7,250,000*

Gold Coast

11 E. Walton

6,350,000*

Gold Coast

1141 W. Sheridan

5,100,000

Highland Park

1432 N. State

4,985,000

Gold Coast

1701 N. Dayton

4,500,000

Lincoln Park

2856 N. Hermitage

4,495,000

Lincoln Park

452 Huron

4,025,000

River North

11 E. Walton

3,950,000*

Gold Coast

458 Lakeside Tr.

3,731,250

Glencoe

3618 N. Greenview

3,250,000

Lakeview

1430 N. Lake Shore Dr

3,200,000

Gold Coast

50 E. Chestnut

3,090,000

Gold Coast

50 E. Chestnut

3,080,000*

Gold Coast

401 N. Wabash St.

2,900,000

River North

295 W. Old Mill

2,795,000

Lake Forest

1857 N. Orchard

2,550,000

Lincoln Park

50 E. Chestnut

2,350,000

Gold Coast

2430 N. Surrey

2,325,000

Lincoln Park

2123 N. Dayton

2,300,000

Lincoln Park

1853 Fremont

2,245,000

DePaul/Lincoln Park

65 E. Monroe

2,165,000

Chicago Loop

2447 N. Racine

2,000,000

DePaul/Lincoln Park

2137 N. Dayton

2,000,000

DePaul/Lincoln Park

1910 N. Clark

1,999,000*

Lincoln Park

538 W. Stratford

1,999,000

Lakeview

1518 W. Wrightwood

1,900,000

Lincoln Park

530 N. Lake Shore Dr.

1,887,500

Gold Coast

1432 W. School

1,857,450

Lakeview

2897 Techny Rd.

1,825,000

Northbrook

25 E. Superior St.

1,825,000*

River North

Other Significant Sales AFFILIATE

PRICE

LOCATION

Decker Bullock Sotheby’s International Realty

$5,150,000

California, USA

Wallace & Co. Sotheby’s International Realty

$5,100,000

Wyoming, USA

Jackson Hole Sotheby’s International Realty

$5,000,000

Texas, USA

Wallace & Co. Sotheby’s International Realty

$5,000,000

Massachusetts, USA

Kuper Sotheby’s International Realty

$5,000,000

Texas, USA

Sotheby’s International Realty-Bridgehampton Brokerage

$4,900,000

New York, USA

Ward Wight Sotheby’s International Realty

$4,750,000

New Jersey, USA

Sotheby’s International Realty-Bridgehampton Brokerage

$4,750,000

New York, USA

Sotheby’s International Realty-San Francisco Brokerage

$4,690,000

California, USA

Sotheby’s International Realty-Sunset Strip Brokerage

$4,600,000

California, USA

New Zealand Sotheby’s International Realty

$4,503,000

New Zealand

Sotheby’s International Realty-Bridgehampton Brokerage

$4,400,000

New York, USA

Sotheby’s International Realty-Bridgehampton Brokerage

$4,225,000

New York, USA

Sotheby’s International Realty-Greenwich Brokerage

$3,980,000

Connecticut, USA

Sotheby’s International Realty-Bridgehampton Brokerage

$3,600,000

New York, USA

* Pending transactions as of April 2012. List Pricing.

Each office is independently owned and operated.


our marketing DELIVERING OVER 506 MILLION IMPRESSIONS ANNUALLY


marketing | overview

Jan

Feb

MAR

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

BRAND ADvertising Wall Street Journal Digital Network bbc.com “Living in” & “Once You’re there” Telegraph.co.uk “Best Places to Live” NYTimes.com / IHT.com youtube.com/sothebysrealty

PROPERTY ADVERTIsing bloomberg markets the wall street journal sotheby’s at auction country life new york times home section robb report exceptional properties robb report collection international herald tribune international herald tribune event wraps luxury properties magazine financial times reside® magazine e-reside®

search engine marketing yahoo! google bing.com

local print advertising Chicago Tribune Chicago Social Magazine Ultimate Address Evanston RoundTable Pioneer Press Evanston

2012 marketing plan delivering ov er 506 m i l l i o n i m pr essi o n s wo r l dw i d e

Each office is independently owned and operated.


marketing | overview

Jan online banner advertising sothebys.com newyorktimes.com wallstreetjournal.com asia.wsj.com europe.wsj.com wsj china ipad financialtimes.com ftchinese.com scmp.com (south china morning post) telegraph.co.uk bbc.com (british broadcast corp) propgoluxury.com countrylife.co.uk

online property distribution sothebysrealty.com the wall street journal digital network newyorktimes.com international herald tribune zillow.com trulia.com washingtonpost.com yahoo! real estate frontdoor.com / openhouse.com realestate.aol.com homefinder.com propgoluxury.com jameslist.com homes.com telegraph.co.uk countrylife.co.uk primelocation.com findaproperty.com real-buzz.com

sir mobile egallery international significant sales brand public relations efforts

Feb

MAR

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec


print marketing local, national, & international exposure


print marketing | local

QUALITY MATERIALS F IR S T IMPR ES S IO NS AR E EVERYTHING In-house g r ap h i c s a n d p r i n ti n g

One of our first initiatives is to create a compelling professional marketing brochure printed on heavy card stock paper. By combining professional photography and attention getting narrative details, your home’s brochure will act as an essential tool in attracting qualified buyers locally, nationally and globally. Our distinctive marketing process provides advantages for our clients that cannot be duplicated.

Each office is independently owned and operated.


print marketing | LOCAL

professional photography virtual to u rs The us e of h i g h re so l u ti o n p h o to g r ap hy

Presenting the best attributes of your home is the most important step in selling your property. That’s why every Jameson Sotheby’s International Realty listing features professional photography to capture and present the finest details of your home. Once completed, photographs are assembled as a virtual tour that can be viewed on dozens of websites, including jamesonsir.com.Virtual tours can also include floor plans, furniture planners and 3-D renderings.


print marketing | LOCAL

DIRECT MAIL CAMPAIGNS D i r e c t to the c onsu mer

Why use Direct Mail Marketing? Because it has the ability to reach a broad base of new potential customers and because it has the ability to target. Direct mail is a marketing process to generate leads and gain customers. We create, print and mail beautiful, high quality mailers and post cards that get results. Xpressdocs is our partner of choice for premium print and direct-mail marketing pieces that make an impact. Did you know that direct mail represents 52%* of total mail volume in the United States? *Source: United States Postal Service

Each office is independently owned and operated.


print marketing | local

jsir collections magazine D i str i b u te d w i th Chic ago S oc ial Magaz ine

Jameson Sotheby’s International Realty and CS MAGAZINE are pleased to introduce Collections. Collections is the ultimate guide to the top realtors and premier real estate on the market right now. 25,000 copies of Collections, a forty-eight page glossy magazine are be printed, poly-bagged and delivered with CS Magazine. Collections is a comprehensive resource and seasonal companion for CS’s more than 285,000 affluent and influential monthly readers. Collections will highlight the best real estate and equip readers with the information they need to connect with the right realtors.


print marketing | local

chicago tribune F e at u r e d Prop erty Ex c lu sivity Sunday C it y Zone Circulation: over 2 0 0 , 0 0 0 • Su n day No r th Z o n e Ci rc u l a ti o n : ove r 9 0 , 0 0 0

Advertising in the Chicago Tribune is a proven strategy for reaching consumers in Chicago and the Midwest. In fact, as the leading newspaper in the Chicagoland market, more Chicagoans turn to the Chicago Tribune than the Wall Street Journal, USA Today and The New York Times combined. Since 1847, The Chicago Tribune has been Chicago’s most trusted newspaper, and its preferred source for news, sports, and entertainment information. The Chicago Tribune is read by nearly 2 million people every day and close to 4 million people each week.

Each office is independently owned and operated.


print marketing | local

chicago social c o n n e c ting c hic ago’ s elite Circulation: 900 , 0 0 0 • Ave r a g e I n c o m e $ 2 6 4 , 9 0 0

Modern Luxury Media is the premier luxury lifestyle publisher in the United States. With titles in the most influential major cities, Modern Luxury excels in capturing the urban metropolitan lifestyle. Our upscale city titles reach the most sophisticated residents in 13 cities across the country. Covering everything from world-class dining and unparalleled local service to in-depth celebrity features, our city magazines are your must-have publications.


print marketing | LOCAL

Evanston RoundTable We Cov e r What Matters. . . Evanston C irculation: 15,000 homes • A n a ddi ti o n a l 3 , 0 0 0 p ap e r s a re b u l k dro p p e d to more than 50 conveni e n t l o c a ti o n s th ro u g h o u t th e c o m mu n i ty

Target your Evanston customers by advertising in the RoundTable’s award-winning newspaper edition. The RoundTable is published every other Wednesday and is distributed to approximately 15,000 homes with another 3,000 available for pick up at more than 50 convenient locations. The RoundTable’s distribution is twice that of its nearest competitor.

Each office is independently owned and operated.


print marketing | LOCAL

Pioneer Press North Shore Zone North S hore C i rc u l a ti o n : 1 9 , 0 0 0 +

Community newspapers throughout the Chicago area. On-line articles, columns, classifieds, and special features. These locally targeting publications published every Thursday and delivered directly to residents and community businesses.


print marketing | national

reside® AN AWARD - WINNING C E LEBRATIO N O F HO ME, ART AND LIVING Circulation: 100 , 0 0 0 • Ave r a g e I n c o m e : $ 6 0 0 , 0 0 0

Access to many of the world’s wealthiest clientele is available through the pages of RESIDE magazine, the exclusive publication of the Sotheby’s International Realty network. Recently awarded the coveted Hermes Platinum Award, which recognizes outstanding design and editorial creative excellence, RESIDE includes The Gallery, a property section designed to showcase our network’s homes to an audience of over 100,000 wealthy and accomplished readers. RESIDE is also distributed with the Sotheby’s at Auction magazine granting us exclusive reach to the clandestine Sotheby’s Auction House client base.

Each office is independently owned and operated.


print marketing | national

sotheby’s at auction A C EL E B RAT I O N O F E XTRAO RDINARY ART AND O BJECTS O N T H E IN T ERNATIO NAL ART MARKET Circulation: 40, 0 0 0 • Ave r a g e I n c o m e : $ 4 7 4 , 0 0 0

Sotheby’s at Auction showcases the full range of Sotheby’s offerings around the world. It unites the most important pieces of fine and decorative art and precious objects offered at each of Sotheby’s auction locations: New York, London, Hong Kong, Milan, Geneva, Doha, and Amsterdam. Each issue of Sotheby’s at Auction also features an exclusive and dedicated real estate advertising section designed to provide essential reach and precise marketing to some of the most affluent, educated and international audiences available today.


print marketing | international

country life A MUS T F O R DIS CERNING EURO PEAN READ ERS Circulation: 40,408 • Ave r a g e H o u se h o l d I n c o m e : $ 1 4 0 , 0 0 0 +

Country Life is the essential weekly read for those who are passionate about the very best of Britain. Described as “the most quintessential English magazine”, Country Life features thought provoking editorial to effectively attract high net worth readers and is the ideal venue for advertising prestigious property in more than 60 countries.

Each office is independently owned and operated.


print marketing | international

Bloomberg Markets G lob al F inanc ial Elite C irc ulat ion: 375,000 • Readers hip : 1 . 1 Mi l l i o n • Ave r a g e H o u se h o l d I n c o m e : $ 4 5 2 , 0 0 0

Bloomberg Markets is the highly read magazine of the “Global Financial Elite” serving 96% of Bloomberg Terminal Subscribers, banks, brokerages, hedge funds, government agencies and other arms of the financial industry. Readers are ultra affluent and influential; they take the lead in decision-making and are among the first to buy new products or services. Market readers seek the finer things—and have the means to acquire them. They are professional global citizens who enjoy foreign cuisine and traveling to learn about other cultures and who live the ultimate luxury lifestyle driven by discerning tastes and exclusive experiences.


digital marketing

95% of all purchasers start their real estate search online


digital marketing

the most online presence, hands down

Each office is independently owned and operated.


digital marketing

+ hundreds more


digital marketing | local

jamesonsir.com yo u r own p rop erty web page 45,0 0 0 V i si to r s p e r M o n th

With 90% of buyers using the Internet or a real estate professional to find a home they actually purchased, it is essential that we employ a multi-channel digital marketing plan. We have implemented a strategy of purchasing google key words and sending them directly to property pages on our site. For example, when someone types Luxury Lincoln Park or Luxury Evanston we direct that search to our Luxury properties in Lincoln Park or Evanston.

Each office is independently owned and operated.


digital marketing | local

chicagotribune.com F e at u r e d Prop erty Ex c lu sivity 1.5 Mil l i o n V i si to r s Pe r M o n th

The online version of the Chicago Tribune hosts local listings for Chicagoland area properties. Jameson Sotheby’s International Realty has a long-standing relationship with the Chicago Tribune, with our banner ads featured on the home page and our listings easily accessible through their site.


digital marketing | local

realtor eblasts 8 5 % O F ALL TRANS ACTIO NS ARE C O MPL E T ED WI TH CO - O P BRO KERS

Each week, we send elegant and poignant e-blasts to our database of over 10,000 local agents and contacts. Our blasts announce broker opens, new listings, signification sales and exciting news from our firm and our agents. They are designed to deliver a high impact on open rates, click throughs and responses.

Each office is independently owned and operated.


digital marketing | local

automated eblasts a n au tom atic follow- u p system Up To 210,000 Jameso n So th e by ’s I n te r n a ti o n a l R e a l ty C l i e n ts

We have created a proprietary software called “Virtual Assistant.” This Customer Relationship Management (CRM) system enables our agents to maintain a professional connection to every person with whom they become acquainted. This system links to the MLS an automatically sends an eblast when the agent’s listings are updated. Our agents’ reach is increased exponentially by using this powerful tool.


digital marketing | national

an exclusive partnership with wsj.com “T H E B U S IN E S S O F EXTRAO RDINARY LIVING” Over 40 M i l l i o n V i si to r s Pe r M o n th

The Sotheby’s International Realty brand has recently created a unique, exclusive partnership with The Wall Street Journal through the introduction of The Business of Extraordinary Living microsite. In 2010, Over 35 Million Network Listings Were Found In Active Searches. And with an 89% increase of international traffic to their website, our relationship with WSJ provides yet another matchless, superior opportunity to market your home globally. 40% of all purchases in the Chicagoland area were from out of town clients.

Out of tow n b u ye r s acc ou nt for 40% of all loc al sales Each office is independently owned and operated.


digital marketing | national

O u r ow n m i c ro- site within WS J. c om


digital marketing | national

partnership with nytimes.com d e l i v e r i n g a highly loyal and engaged glob a l au d ienc e of influ enc ers Audience Of Nearly 30 M i l l i o n M o n th ly U n i q u e U se r s Wo r l dw i de .

Our partnership with The New York Times provides the ability to develop custom and dominant opportunities to create brand awareness and drive qualified leads to the listings represented by our network. This strategic partnership represents several unprecedented and exclusive online opportunities that allow the Sotheby’s International RealtyŽ brand to integrate directly with The New York Times’ editorial content and position the homes our network represents front and center to an audience of nearly 30 million monthly unique users worldwide.

Each office is independently owned and operated.


digital marketing | national


digital marketing | national

trulia.com direc t fee d Averaging 5 M i l l i o n V i si to r s Pe r M o n th

Trulia is a real estate search engine that helps you find homes for sale and provides real estate information at the local level to help you make better decisions in the process. They aim to be a delightfully smart partner when you are looking to buy a home. The smart part should help you find your dream home (or at least the dream home within your budget) and arm you with data and information about local real estate (without too much work). The delightful part should make you smile and keep you coming back. Whether you are moving down the street or clear across the country, we’re here to help you understand real estate trends at the local level.

Each office is independently owned and operated.


digital marketing | national

realtor.com F e at u r e d Prop erty Ex c lu sivity 7.7 Mil l i o n V i si to r s Pe r M o n th

REALTOR.com速, the official site of the National Association of REALTORS速, is the No. 1 homes for sale website, offering more listings and essential real estate-related information. REALTOR.com displays home listings from more than 900 Multiple Listing Services (MLS) across the U.S., resulting in a database of more than 4 million existing homes available for sale or rent. More than half of our listings are updated every 15 minutes, providing the most comprehensive and freshest listing information and content available on the Internet.


digital marketing | international

sothebysrealty.com A T RULY UNIQUE EXP ERIENC E 400,000 U n i q u e M o n th ly V i si to r s

Sothebysrealty.com was meticulously designed to provide an exceptional real estate website experience for your home that is unlike any other. As the leader in the luxury online space, sothebysrealty.com will showcase your property in a light consistent with the beauty and distinction it deserves. Superior photography, state of the art functionality and enhanced property profiles make this a premier luxury real estate experience for over 400,000 unique monthly visitors seeking extraordinary homes around the corner or around the world.

Each office is independently owned and operated.


digital marketing | international


digital marketing | social media

Sotheby’s Facebook e x p lo r e a ll w e have to offer on fac eboo k facebo o k . c o m /so th e by sre a l ty

With facebook.com having more than 400 million active users, of which 70% reside outside the Unites States*, it is crucial that we employ social media efforts where appropriate to help drive awareness of your home. Facebook.com/sothebysrealty is an extension of the brand’s less is more philosophy, communicating lifestyle, extraordinary property and an outstanding network. *facebook.com

Each office is independently owned and operated.


digital marketing | social media

jsir facebook l o c a l and relevant face b o o k . c o m /j a m e so n si r

Facebook is one of the most widely used social networks in the world. Recently reported to have over 300 million active users, Facebook is quickly becoming THE social destination for online users. With so many existing active users, and new users signing on each day, the amount of opportunity for acquiring new clients, friends and business contacts continues to make Facebook an essential component of an effective online marketing strategy.


youtube in an effort to amplify viewership of

▶ Cultural sophisticates

our brand’s channel.

▶ Culinary aficionados

digital marketing | social media

▶ Home & garden enthusiasts

youtube.com/sothebysrealty

video tours on youtube b roadc ast you rself 3 B i l l i o n V i ew s p e r D ay youtu b e . c o m /so th e by sre a l ty

The Sotheby’s International Realty Brand Channel on YouTube is a destination providing limitless exposure for the properties and lifestyles represented by our network. Our YouTube channel houses what we like to think of as the new standard in property video where consumers will find journeys into the exceptional… opening doors to the most magnificent homes available anywhere and at any price. The number one online video site 2nd largest search engine 3rd largest website in the world 60% of all worldwide video streams occur on YouTube 48 hours of video is uploaded to YouTube every minute

Each office is independently owned and operated.


digital marketing | social media

Twitter Feed 3 , 0 0 0+ F o llowers @s ot h e by sre a l ty o n Tw i tte r

On the web or in person, staying connected to others is a basic need and what affirms that idea more emphatically than the 750 million Facebook users and the 200 Million tweets per day from Twitter. From letting everyone know what you made for dinner to organizing protests that lead to toppling governments, the rise of Social Networking has been astounding, shifting how humans interact with each other, governments and corporations forever. SothebysRealty, our twitter account, allows hundreds of people and organizations to follow and receive updates on the latest news and information within the Sotheby’s International Realty network.


digital marketing | mobile

mobile app r e le vant c onnec tions

Our 2011 collaboration leads with a four-month exclusive sponsorship of The New York Times signature iPad application. Users can slide and tap through our custom built interactive unit featuring select homes represented by the Sotheby’s International Realty® network. The New York Times also has an iPhone application dedicated solely to Real Estate. Developed to include Global Positioning Satellite (GPS) functionality to make local listings more accessible to users on the go, this app has seen extremely strong response from its users toward featured advertisements. The Sotheby’s International Realty® network has featured banner placements throughout this app for the entire year providing yet another targeted vehicle to expose select listings.

Each office is independently owned and operated.


digital marketing | mobile

iPad™ app r e a l estate gone mob ile

The Sotheby’s International Realty iPad® application is generating significant buzz in the market! It was featured by Luxury Daily, the news leader in luxury marketing, as one of the top 10 luxury brand mobile efforts of the first quarter. Our app also was mentioned in a CNBC article on luxury retailers and digital commerce.


resources everything you need to know


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assessing the value of your home Arriving at a price at which to list your home is best done by a professional real estate agent who is knowledgeable about buying and selling homes similar to yours. Your Jameson Sotheby’s International Realty agent will explore the many factors that enter into the equation and recommend a price at which he or she expects your home to sell in a reasonably short time. The factors your agent will examine include: LOCATION

You might think that this factor in assessing your home’s value might be just too obvious to mention. Yet there are several details about your home’s location that your Jameson agent will take into account when evaluating the property. Your agent will compare your home’s location – the community, the neighborhood, even its location on the street - to other properties that have sold or are on the market. Your home’s proximity to various amenities, including the quality of the schools and your home’s proximity to desirable services such as restaurants, shopping and transportation, will be considered.

CONDITION

If your home is well-maintained, with no signs of neglect, it will be much more appealing to potential buyers than one in which deferred maintenance is apparent. A home that buyers will be able to move right into will sell more quickly, and at a higher price, than one which they perceive as a “fixer-upper”. Be sure to review the section of this book entitled “Prime Your Home for Showings” for tips on preparing for showings in order to make your home attractive to the widest possible audience.

PRICE

Making a pricing decision that takes into consideration not only the location and the condition of your home, but also current market conditions, requires the aid of a knowledgeable and professional real estate agent. Your Jameson Sotheby’s International Realty agent will review the items that factor into pricing your home for sale and will make price comparisons to similar properties. Your agent’s goal is to help you sell your home in the quickest possible time at the highest possible price. Most buyers have already determined their price range when they begin the search for their new home and will search for homes only within that price range. To capture the interest of the most buyers, it is critical to price your home appropriately right away; otherwise, you risk losing the buyers who might have purchased your property when it first appeared on the market.

Each office is independently owned and operated.


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prime your home for showings Clear Up

Look around your house and determine which accessories and personal items, such as family photos, can be cleared out. Remember, you want buyers to focus on what you want them to see as your home’s desirable features. Throw out or give any excess items to a suitable charity -- or simply store them to enjoy later in your new home. You will also want to remove personal property that isn’t being sold with the home, such as window treatments or chandeliers, so that the buyer doesn’t get the idea that they can negotiate the items as part of the purchase price.

Pack Up

Less is better. All storage spaces -- clothes closets, linen closets, pantries, kitchen cabinets, bathroom vanities, medicine cabinets, and storage lockers -- should be emptied of all unnecessary items so that they appear as spacious as possible. Anything that remains should be clean and neatly organized.

Clean Up/ Freshen Up

Make sure everything a prospective buyer will see is spotless. And they will look in places you would never expect. Besides a one-time, pre-showing thorough cleaning of your entire home, you should make sure all counters are always clean, all surfaces are dust-free and the windows are clean and streak-free. Painting the walls of your home in a nice neutral color can transform the space at very little cost.

Lighten Up

Use the lighting in your home and from the outside to make the rooms appear larger. Open all the drapes and blinds to let in natural light and turn on all lamps – add more if necessary – to lighten up all corners of the room so every nook and cranny is visible. Replace any burned out bulbs right away.

Fix Up

Make all small, easy repairs such as dripping faucets, replace missing tiles, repair window screens, etc. Your Jameson Sotheby’s International Realty agent can advise you whether making any larger repairs would be worth the cost and will be able to refer you to any number of skilled trades people who can do the job for you.

Keep Up the Curb Appeal

Checkup

If you live in a townhome or a single-family home, it’s important that the exterior looks attractive and welcoming to buyers. Keep the front entry and sidewalk free of debris (and snow and ice in the wintertime) and be sure to mow the lawn regularly in spring and summer.

All of the above suggestions are meant to ensure that buyers see your home in its best light but they do not address concerns with your home’s systems or structure. To find out if there are any major issues with your home and to avoid any surprises later that could be a deal-breaker, you might consider hiring a home inspector to do a thorough check.


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sample seller’s closing costs commission

6% of purchase price

jsir administrative fee

$350

Prorations

include real estate taxes, utilities, assessments, rents, etc.

title insurance

please consult your attorney

attorney fees

500+

state and county transfer tax (Seller portion)

$1.50 per $1,000

city transfer tax (Seller portion)

$3.00 per $1,000

survey (Not applicable to condominiums or co-ops)

$200-400

miscellaneous (Recording fees water certification, escrow, etc)

$200+

Buyer’s Estimated Closing Costs Mortgage Application Fee

$400 - $600

(Varies based on property size and type) Points

0% - 3%

(As a percentage of the mortgage payment) Inspection

$350 - $650

(Varies based on property size and type) Attorney Fees City Transfer Tax

(Buyer Portion) PMI - Private Mortgage Insurance

$600+ $7.50 per $1,000 1/2 to 1 point (Depending on loan value)

Miscellaneous

$200+

(Recording fees, escrow fees, etc.) Title Fees/Title Insurance

Per attorney

*Quoted Amounts represent approximate costs and may vary * Tax Credit to buyer is based on a proration. Contact your attorney. Illinois taxes are paid a year in arrears.

Each office is independently owned and operated.


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the critical role of the realtor® Wh y W a s T h i s L i st P r e p a r e d ? Surveys show that many homeowners and home buyers are not aware of the true value a REALTOR® provides during the course of a real estate transaction. The list here is just a baseline since the services may vary within each brokerage and each market. Many REALTORS® routinely provide a wide variety of additional services that are as varied as the nature of each transaction. By the same token, some transactions may not require some of these steps to be equally successful. However, most would agree that given the unexpected complications that can arise, it’s far better to know about a step and make an intelligent, informed decision to skip it, than to not know the possibility it even existed.

th e st e p s Listed here are 174 typical actions, research steps, procedures, processes and review stages in a successful residential real estate transaction that are normally provided by full service real estate brokerages in return for their sales commission. Depending on the transaction, some may take minutes, hours, or even days to complete, while some may not even be needed. More importantly, they reflect the level of skill, knowledge and attention to detail required in today’s real estate transaction, underscoring the importance of having help and guidance from someone who fully understands the process – a REALTOR®.

PRE-LISTING ACTIVITIES

17 Perform exterior “Curb Appeal Assessment”

of subject property

1 Make appointment with seller for listing

presentation

18 Compile and assemble formal file on

property

2 Send seller a written or e-mail confirmation

of listing appointment and call to confirm

19 Confirm current public schools and explain

impact of schools on market value

3 Review pre-appointment questions 4 Research all comparable currently listed

20 Review listing appointment checklist to

ensure all steps and actions have been completed

properties 5  Research sales activity for past 18 months

from MLS and public records databases 6 Research “Average Days on Market” for

this property of this type, price range and location 7 Download and review property tax roll

22 Review agent’s and company’s credentials

and accomplishments in the market 23 Present company’s profile and position or

“niche” in the marketplace 24 Present CMA Results To Seller, including

Comparables, Solds, Current Listings & Expireds 25 Offer pricing strategy based on professional

11 Research property’s public record informa-

judgment and interpretation of current market conditions

tion for lot size & dimensions

deed restrictions

26 Discuss Goals With Seller To Market Ef-

fectively 27 Explain market power and benefits of Mul-

tiple Listing Service

14 Research property’s current use and zoning

28 Explain market power of web marketing

15 Verify legal names of owner(s) in county’s

29 Explain the work the brokerage and agent

public property records

do “behind the scenes” and agent’s availability on weekends

16 Prepare listing presentation package with

above materials

determine seller’s preference 33 Review and explain the Listing Contract and

obtain seller’s signature ONCE PROPERTY IS UNDER LISTING AGREEMENT

35 Measure overall and heated square footage

conditions and projections

10 Research property’s ownership & deed type

13 Research property’s land use coding and

32 Explain different agency relationships and

21 Give seller an overview of current market

lay-out

12 Research and verify legal description

keting plan

34 Review current title information

(CMA) to establish fair market value 9 Obtain copy of subdivision plat/complex

31 Present and discuss strategic master mar-

LISTING APPOINTMENT PRESENTATION

information 8 Prepare “Comparable Market Analysis”

curiosity seekers

30 Explain agent’s role in taking calls to screen

for qualified buyers and protect seller from

Each office is independently owned and operated.

36 Measure interior room sizes 37 Confirm lot size via owner’s copy of certi-

fied survey, if available 38 Note any and all unrecorded property lines,

agreements, easements 39 Obtain home plans, if applicable and avail-

able 40 Review home plans and make copy 41 Order plat map for retention in property’s

listing file 42 Prepare showing instructions for buyers’

agents and agree on showing time window with seller 43 Obtain current mortgage loan(s) informa-

tion: companies and loan account numbers 44 Verify current loan information with

lender(s) 45 Check assumability of loan(s) and any spe-

cial requirements


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46 Discuss possible buyer financing alternatives

and options with seller 47 Review current appraisal if available 48 Identify Home Owner Association manager

if applicable 49 Verify Home Owner Association Fees with

manager - mandatory or optional and current annual fee 50 Order copy of Homeowner Association

bylaws, if applicable 51 Research electricity availability and supplier’s

name and phone number 52 Calculate average utility usage from last 12

months of bills 53 Research and verify city sewer/septic tank

system 54 Natural Gas: Research/verify availability and

tion by seller 68 Complete “New Listing Checklist” 69 Review results of Curb Appeal Assessment

with seller and provide suggestions to improve salability 70 Review results of Interior Décor Assess-

ment and suggest changes to shorten time on market 71 Load listing into transaction management

software program ENTERING PROPERTY IN MULTIPLE LISTING SERVICE DATABASE 72 Prepare MLS Profile Sheet -- Agent is re-

sponsible for “quality control” and accuracy of listing data 73 Enter property data from Profile Sheet into

MLS Listing Database

supplier’s name and phone number

74 Proofread MLS database listing for accuracy

55 Verify security system, current term of

- including proper placement in mapping function

service and whether owned or leased 56 Ascertain need for lead-based paint disclo-

sure 57 Prepare detailed list of property amenities

and assess market impact 58 Prepare detailed list of property’s “Inclu-

sions & Conveyances with Sale” 59 Compile list of completed repairs and

maintenance items 60 Send “Vacancy Checklist” to seller if prop-

erty is vacant 61 Explain benefits of Home Owner Warranty

to seller 62 Assist sellers with completion and submis-

sion of Home Owner Warranty Application 63 When received, place Home Owner War-

ranty in property file for conveyance at time of sale

75 Add property to company’s Active Listings

list 76 Provide seller with signed copies of Listing

Agreement and MLS Profile Sheet Data Form 77 Take additional photos for upload into

MLS and use in flyers. Discuss efficacy of panoramic photography MARKETING THE LISTING 78 Create print and Internet ads with seller’s

input 79 Coordinate showings with owners, tenants,

66 Arrange for installation of yard sign 67 Provide Seller’s Disclosure form for comple-

91 Advise Network Referral Program of listing 92 Provide marketing data to buyers coming

through international relocation networks 93 Provide marketing data to buyers coming

from referral network 94 Provide “Special Feature” cards for market-

ing, if applicable 95 Submit ads to company’s participating Inter-

net real estate sites 96 Price changes conveyed promptly to all

Internet groups 97 Reprint/supply brochures promptly as

needed 98 Loan information reviewed and updated in

MLS as required 99 Feedback e-mails/faxes sent to buyers’

agents after showings 100 Review weekly Market Pulse 101 Discuss feedback from showing agents

with seller to determine if changes will accelerate the sale 102 Place regular weekly update calls to seller

to discuss marketing & pricing 103 Promptly enter price changes in MLS listing

database THE OFFER AND CONTRACT

105 Evaluate offer(s) and provide a “net sheet”

owner. Program with agreed-upon showing time windows 81 Prepare mailing and contact list

83 Order “Just Listed” labels & reports

• Inform  tenants of listing and discuss how showings will be handled

hood residents

80 Install electronic lock box if authorized by

65 Verify if property has rental units involved.

• Verify all rents & deposits

90 Mail Out “Just Listed” notice to neighbor-

104 Receive and review all Purchase Contracts

82 Generate mail-merge letters to contact list

• Make copies of all leases for retention in listing file

net site, if applicable

and other Realtors®. Return all calls weekends included

64 Have extra key made for lockbox

And if so:

89 Upload listing to company and agent Inter-

84 Prepare flyers & feedback faxes 85 Review comparable MLS listings regularly

to ensure property remains competitive in price, terms, conditions and availability 86 Prepare property marketing brochure 87 Arrange for printing /copying of supply of

marketing brochures or flyers 88 Place marketing brochures in all company

agent mail boxes

submitted by buyers or buyers’ agents. on each for the owner for comparison purposes 106 Counsel seller on offers. Explain merits

and weakness of each component of each offer 107 Contact buyers’ agents to review buyer’s

qualifications and discuss offer 108 Fax/deliver Seller’s Disclosure to buyer’s

agent or buyer upon request and prior to offer if possible 109 Confirm buyer is pre-qualified by calling

Loan Officer 110 Obtain pre-qualification letter on buyer

from Loan Officer 111 Negotiate all offers on seller’s behalf, set-

ting time limit for loan approval and closing


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date

135 Relay final approval of buyer’s loan applica-

tion to seller

112 Prepare and convey any counteroffers, ac-

ceptance or amendments to buyer’s agent 113 Fax copies of contract and all addendums

HOME INSPECTION 136 Coordinate buyer’s professional home

to closing attorney or title company 114 When Purchase Contract is accepted and

signed by seller, deliver to buyer’s agent

inspection with seller 137 Review home inspector’s report 138 Enter completion into transaction manage-

115 Record and promptly deposit buyer’s

earnest money in escrow account.

ment tracking software program 139 Ensure seller’s compliance with Home

116 Disseminate “Under-Contract Showing

Restrictions” as seller requests

Inspection Clause requirements 140 Recommend or assist seller with identify-

ing and negotiating with trustworthy contractors to perform any required repairs

117 Deliver copies of fully signed Purchase

Contract to seller 118 Fax/deliver copies of Purchase Contract to

141 Negotiate payment and oversee comple-

Selling Agent

tion of all required repairs on seller’s behalf, if needed

119 Fax copies of Purchase Contract to lender 120 Provide copies of signed Purchase Con-

THE APPRAISAL 142 Schedule Appraisal

tract for office file 121 Advise seller in handling additional offers

to purchase submitted between contract and closing 122 Change status in MLS to “Sale Pending”

143 Provide comparable sales used in market

pricing to Appraiser 144 Follow-Up On Appraisal 145 Enter completion into transaction manage-

123 Update transaction management program

show “Sale Pending”

ment program

to ensure accuracy of preparation 159 Forward verified closing figures to buyer’s

agent 160 Request copy of closing documents from

closing agent 161 Confirm buyer and buyer’s agent have

received title insurance commitment 162 Provide “Home Owners Warranty” for

availability at closing 163 Reviews all closing documents carefully

for errors 164 Forward closing documents to absentee

seller as requested 165 Review documents with closing agent

(attorney) 166 Provide earnest money deposit check

from escrow account to closing agent 167 Coordinate this closing with seller’s next

purchase and resolve any timing problems 168 Have a “no surprises” closing so that seller

receives a net proceeds check at closing 169 Refer sellers to one of the best agents at

their destination, if applicable

header line 1 header line 2 146 Assist seller in questioning appraisal report

124 Review buyer’s credit report results

if it seems too low

170 Change MLS status to Sold. Enter sale

date, price, selling broker and agent’s ID numbers, etc.

-- Advise seller of worst and best case scenarios

147 Closing Preparations and Duties

171 Close out listing in MLS

125 Provide credit report information to seller

148 Contract Is Signed By All Parties

FOLLOW UP AFTER CLOSING

149 Coordinate closing process with buyer’s

172 Answer questions about filing claims

if property will be seller-financed

126 Assist buyer with obtaining financing, if ap-

plicable and follow-up as necessary 127 Coordinate with lender on Discount

Points being locked in with dates 128 Deliver unrecorded property information

to buyer 129 Verify termite inspection ordered

sagent u band head line 1 lender s u b closing head line 2 150 Update forms & files S151e Ensure c o ndall parties S ubhead have all formsLi andne infor-1 mation needed to close the sale S e c o nd S ubhead Li ne 2 152 Communicate location where closing will

be held 153 Confirm closing date and time and notify

all parties

130 Verify mold inspection ordered, if required

TRACKING THE LOAN PROCESS

154 Assist in solving any title problems (bound-

ary disputes, easements, etc) or in obtaining Death Certificates

131 Confirm Verifications Of Deposit &

Buyer’s Employment Have Been Returned

155 Work with buyer’s agent in scheduling and

132 Follow Loan Processing Through To The

conducting buyer’s Final Walk-Thru prior to closing

Underwriter 133 Add lender and other vendors to MLS so

agents, buyer and seller can track progress of sale

156 Research all tax, HOA, utility and other

applicable prorations 157 Request final closing figures from closing

134 Contact lender weekly to ensure process-

ing is on track

agent (attorney or title company) 158 Receive & carefully review closing figures

Each office is independently owned and operated.

with Home Owner Warranty company if requested 173 Attempt to clarify and resolve any conflicts

about repairs if buyer is not satisfied 174 Respond to any follow-on calls and pro-

vide any additional information required from office files.


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glossary ACCELERATION CLAUSE Clause in trust deed or mortgage giving lender the right to call all sums owed as immediately due and payable upon the borrower’s default. ACCEPTANCE The indication of the offeree’s willingness to be bound by the terms of the offer. ADJUSTABLE RATE MORTGAGE (ARM) Interest rate and monthly payments are adjusted periodically during the life of the loan to correspond with changes in the money market. AGENT One who acts as a negotiator when dealing with third parties on behalf of a principal. AMORTIZATION The gradual retirement of a financial obligation by making periodic payments on the principal and interest. ANNUAL PERCENTAGE RATE The nominal interest rate of a loan, plus charges for points, loan origination fees, finder’s fees, and insurance. This rate must be stated on loans covered by Regulation Z of the Truth in Lending Law. APPRAISAL An estimate of a property’s value supported by relevant, factual evidence. ASSESSMENT Either (1) an estimate by a government assessor of the value of property for the purpose of imposing taxes; (2) a fee imposed on property by a governmental authority, usually to pay for improvements such as streets and sewers; or (3) a fee charged by a community association (e.g. , in a subdivision) or an association of co-owners (e.g., in a condominium project) to maintain or repair common areas or property. BALLOON PAYMENT The final installment payment on a note greater than the preceding installment payments; any payments larger than average on a note. BILL OF SALE The legal document used to transfer title to personal property. CERTIFICATE OF TITLE A certification based on immediately available public records and issued by a title company, or an opinion rendered by an attorney that the seller has good, marketable and/or insurable title to the property. CLOSING COSTS Additional costs other than down payments needed to purchase a property. They include points, application fee, one year’s premium for hazard insurance, tax and insurance escrow deposit, city revenue stamps, recording fees and attorney’s fees.

stairwells, swimming pools, etc. CONDOMINIUM A subdivision allowing individual ownership of the units themselves and joint ownership of the common elements. CONTINGENCY Any requirement in a contract which must be completed before the contract can be considered ready for performance. CONTRACT An agreement negotiated and entered into by two or more parties who exchange mutual promises to perform certain acts in accordance with the wishes of both parties. CONVENTIONAL MORTGAGE Any mortgage that is not government insured is considered to be a “conventional” mortgage. COOPERATIVE APARTMENT Each occupant receives an undivided interest in the ownership of the apartment and a common interest in all other facilities. This is usually effected by forming a corporation with each owner receiving stock in the corporation equal to his or her investment. The form of ownership is shares/stock in a corporation. The corporation owns the real estate. COOPERATING BROKER A real estate broker, other than the listing broker, who represents potential purchaser and participates in the sale. CO-SIGNER One who accepts equal obligation for the performance of a contract, note or other act by affixing his or her name to the documents involved. CUSTOMER (Prospect) The party with whom an agent deals on behalf of the principal. The agent is required to treat that person fairly and honestly. DEED The written instrument which, when properly executed and delivered, conveys title. DISCOUNT POINTS The amount paid by the seller of a property which will be FHA insured. DOWN PAYMENT A portion of the purchase price for a property which is paid by the buyer in cash, as opposed to the portion of the purchase price which is either (1) advanced by a lender, (2) assumed by the buyer under the seller’s existing mortgage, or (3) financed by the seller. DUE ON SALE CLAUSE (Alienation Clause) The clause which allows the mortgagee the option of calling the mortgage’s unpaid balance immediately due if the mortgagor sells the mortgaged property.

CLOSING STATEMENT The settlement sheet which is a statement of debits and credits for the buyer and seller in summarizing the costs involved when selling property.

EARNEST MONEY A sum of money given to bind an agreement or an offer made to show good faith.

COMMITMENT An agreement to loan a specified amount to a purchaser.

EASEMENT The right, privilege, or interest of one party in the land of another.

COMMON ELEMENTS That part of real property in condominium ownership of shared elements, including walls, structural supports,


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glossary EQUITY The interest one has in real property as an owner above all existing indebtedness.

payment. PMI insures lender in the event that buyer should default on the loan.

ESCROW A depository for papers, funds and instructions with a third party who is then obligated to carry out all instructions, providing they are in complete agreement.

PRORATION To divide proportionately among the parties involved, based on a fixed date of computations, their share of an obligation paid or due; e.g.,taxes, water, sewer, rents.

 FANNIE MAE The Federal National Mortgage Association (FNMA), whose primary function is to buy and sell FHA and VA mortgages in the secondary market for mortgage loans.

REAL PROPERTY Land itself, the improvements thereon, and the rights, title, and interest one has in it.

FHA LOAN Federal Housing Administration loans are insured by the federal government. Interest rates can be lower than for conventional loans, but the real advantage lies in the low down payment requirement, usually under 5%. FIXED-RATE MORTGAGE Interest rate and monthly payments remain the same for the entire term of the loan.  GENERA L WARRANTY DEED A deed in which the grantor certifies that the title conveyed is free of defects which may have arisen before or during the time he owned the property.

RESPA Acronym of the Real Estate Settlement Procedures Act, federal legislation passed to regulate disclosure of the buyer’s settlement costs. RIGHT OF SURVIVORSHIP The right to acquire the interest of a deceased joint owner; distinguishing feature of a joint tenancy. SURVEY The process by which a parcel of land is measured and its area is ascertained. TITLE INSURANCE Insurance written by a title company to protect property owner against loss if title proves unsound.

header line 1 header line 2

 T LETTER A letter prepared for mortgagee which verifies that GIF the sums of money being used as down payment were a gift from a relative, made without obligation of repayment.

HOMEOWNER’S ASSOCIATION An association formed to promote the common welfare of all home owners in the same subdivision; e.g. a condominium building.

TRANSFER TAX The tax required by a governmental agency when real property is transferred from one party to another. VARIABLE RATE LOAN A loan in which the interest rate rises or falls according to an indicator of market interest such as the prime lending rate. VARIANCE A permit exempting an owner from a particular zon-

ordinance. 1 The owner of the property must prove exceptional s u b heading line circumstances or hardship to justify the exemption. s u b head line 2 ZONING A method of regulating the use of real estate by dividing a county Li or municipality LISTING AGREEMENT An agreement between S ea crealoestate nd S ubhead ne 1 into zones or zoning districts, and then designating the purposes for which land in each zone or zoning district broker and the owner of property which authorizes the broker to may be used. c oshowing nd itStoubhead Li ne 2 assist in the sale of the property, as by advertisingSiteand LEGAL DESCRIPTION A description of property which can be recognized by law and by which the property in question can be definitely located by reference to recorded maps.

prospective buyers. MARKET PRICE The price a property should bring based on comparable sales of similar properties within recent months. MORTGAGEE The lender in a mortgage agreement. MORTGAGOR One who makes a mortgage; the borrower. PERSONAL PROPERTY Moveable property not permanently affixed to land or buildings. POINTS Loan discounts collected by mortgage lenders as a means of increasing their yield on real estate loans. A point is 1% of the amount of the mortgage. PREPAYMENT CLAUSE Provision allowing loan payments to be larger than the amount specified in the note. PRIVATE MORTGAGE INSURANCE (PMI) An insurance premium charged by a lender to buyers with less than 20% down

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JAMESON SOTHEBY’S INTERNATIONAL REALTY | JAMESONSIR.COM CHICAGO | 425 W NORTH AVENUE, CHICAGO IL 60610 | 312.751.0300 EVANSTON | 2934 CENTRAL STREET, EVANSTON IL 60201 | 847.869.7300 WINNETKA | 586 LINCOLN AVENUE, WINNETKA IL 60093 | 847.716.5152

Sotheby’s International Realty and the Sotheby’s International Realty logo are registered service marks used with permission. Each Office Is Independently Owned And Operated.

PRINTED 09/24/12


Listing presentation