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To determine if a market is safe and compatible with the product you intend to export, a market factor assessment must be conducted. The goal of a market analysis is to determine the attractiveness of a market both now and in the future. export regulations. Qatar is member of the World Trade Organization and the World Intellectual Property Organisation (WIPO) but it is not a party to the Paris Convention for Protection of Intellectual Property, protection of trademarks, copyright and patents are largely dependent on Qatar’s own national laws and regulations

Market Factor Assessment To determine if a market is safe and compatible with the product you intend to export, a market factor assessment must be conducted. The goal of a market analysis is to determine the attractiveness of a market, both now and in the future. Organisations evaluate the future attractiveness of a market by gaining an understanding of evolving opportunities and threats as they relate to that organisation’s own strengths and weaknesses. Organisations use the findings to guide the investment decisions they make to advance their success. The findings of a market analysis may motivate an organisation to change various aspects of its investment strategy.

consider the following factors: • Population size, growth, density • Age distribution • Urban and rural distribution • Climate and weather variations • Shipping distance • Physical distribution and communication network • Regional and local transportation facilities Second, the exporter needs to look at the political environment to ensure that there is a stable government in place and if they are signatories or members of international trade organisations. While analysing the political environment, the following factors should be looked at: • System of government • Government involvement in business • Attitudes toward foreign business trade • Political stability and continuity • Fair/free trade mind-set • National trade development priorities

The Market Factor Assessment provides a complete breakdown of the factors. The exporter should rate each prospective country based on the market condition scale of 1 (poor) – 5 (excellent). The exporter should then tally the results of the researched data collected in order to identify the target markets.

Third and one of the most important aspects is the economic environment, which includes: • Overall level of development • Economic growth • Import and export percentage of total economy • Balance of payments • Currency: inflation rate, availability, controls, stability • Per capita income and distribution • Disposable income and expenditure patterns

First, the exporter should look at the demographic and physical environment and

Once you have decided to focus on exporting, take time to consider social and

cultural factors in the foreign country. These factors can be : • Literacy rate, educational level • Existence of middle class • Similarities and differences in relation to home market • Language barriers It is important to find out how tradefriendly are the rules and laws of the importing country. This means looking at: • Adequate distribution network • Documentation and import regulations • Local standards, practices, and other nontariff barriers • Patent, trademark, copyright protection • Adequate dispute resolution mechanisms • Tax laws, rates Changes in the market are important because they often are the source of new opportunities and threats. Moreover, they have the potential to dramatically affect the market size.It helps to know the potential of the product based on : • Customer needs and desires • Local production, imports, consumption • Exposure to and acceptance of product • Attitudes toward products of foreign origin • Competition With the advent of globalisation, borders are fast disappearing and as goods and services move across countries, it is important to take a moment to think about all the factors mentioned above. As mentioned earlier, due diligence on these factors is imperative to ensure that you are exporting the right product to the right market.

February 2012


Private Sector Qatar - Feb2012  

English version - February 2012