Page 1


Oh, hello there. My name is Priti. Let’s talk about me for a minute. I am loud, sarcastic, whimsical, and a bit weird at times. I like to think my charming personality translates well in my work as a designer. To decide for yourself, take a look at the work I’ve done on my journey to becoming a master of graphic design. Maybe you’ll even want to give me a job. Just maybe.


07

19

35

61

77

97

113

125

Poster Series ARCHITECTURE CONFERENCE

Visual System OUI! OUI! MACARONS

Film Festival IN THE SHADOWS

Annual Report SFO INTERNATIONAL AIRPORT

Brand Refresh NERF

Design System TODD SOLONDZ

Internship LITHIUM TECHNOLOGIES

MFA Thesis MOODMAP


PRITI LOUD

project ARCHITECTURE POSTER

course EXPERIMENTAL TYPOGRAPHY

instructor KATHRIN BLATTER

graduate portfolio PRITI KAPADIA


Since my undergraduate degree is in architecture, I figured this project for Kathrin Blatter would be in my wheelhouse. She asked for a poster series designed for a fictional architecture conference. This was an experimental typography class, so I handmade all of my type as if I were building an architectural model. It was worth every little cut, bandage and drop of blood.


PRITI LOUD

project ARCHITECTURE POSTER

course EXPERIMENTAL TYPOGRAPHY

instructor KATHRIN BLATTER

graduate portfolio PRITI KAPADIA


PRITI LOUD

project ARCHITECTURE POSTER

course EXPERIMENTAL TYPOGRAPHY

instructor KATHRIN BLATTER

graduate portfolio PRITI KAPADIA


PRITI LOUD

project ARCHITECTURE POSTER

course EXPERIMENTAL TYPOGRAPHY

instructor KATHRIN BLATTER

graduate portfolio PRITI KAPADIA


PRITI LOUD

project ARCHITECTURE POSTER

course EXPERIMENTAL TYPOGRAPHY

instructor KATHRIN BLATTER

graduate portfolio PRITI KAPADIA


graduate portfolio PRITI KAPADIA

LIGHT IN THE CITY Urban Architecture Lecture Series

Frans van Houten, instructor KATHRIN BLATTER

Phillips Lighting

07.10.2013

ARCHITECTURAL FOUNDATION of SAN FRANCISCO

PRITI LOUD

project ARCHITECTURE POSTER

course EXPERIMENTAL TYPOGRAPHY

706 Mission St. San Francisco, CA


PRITI LOUD

project OUI! OUI! MACARON

course VISUAL LITERACY

instructor HUNTER WIMMER

graduate portfolio PRITI KAPADIA


Hand drawn signs have their own unique charm. Hunter Wimmer asked us to find a sign and visualize a design system around it that inspired a dynamic marketing campaign. I found a sign by Oui! Oui! Macarons that was selling pastries from a food truck. While small in size, they are bold in flavor, so I wanted to create posters & marketing collateral to showcase how delicious they truly are.


PRITI LOUD

project OUI! OUI! MACARON

course VISUAL LITERACY

instructor HUNTER WIMMER

graduate portfolio PRITI KAPADIA


PRITI LOUD

project OUI! OUI! MACARON

course VISUAL LITERACY

instructor HUNTER WIMMER

oui oui! M ACARON

graduate portfolio PRITI KAPADIA


PRITI LOUD

project OUI! OUI! MACARON

course VISUAL LITERACY

instructor HUNTER WIMMER

graduate portfolio PRITI KAPADIA


PRITI LOUD

project OUI! OUI! MACARON

course VISUAL LITERACY

instructor HUNTER WIMMER

graduate portfolio PRITI KAPADIA


PRITI LOUD

project OUI! OUI! MACARON

course VISUAL LITERACY

instructor HUNTER WIMMER

graduate portfolio PRITI KAPADIA


PRITI LOUD

project OUI! OUI! MACARON

course VISUAL LITERACY

instructor HUNTER WIMMER

graduate portfolio PRITI KAPADIA


PRITI LOUD

project OUI! OUI! MACARON

course VISUAL LITERACY

instructor HUNTER WIMMER

graduate portfolio PRITI KAPADIA


PRITI LOUD

project HITCHCOCK FILM FESTIVAL

course INTEGRATED COMMUNICATIONS instructor HUNTER WIMMER

graduate portfolio PRITI KAPADIA


Hunter Wimmer asked us to choose a film director and capture the aesthetic soul of their films in an integrated design system. Then, spread that across a plethora of deliverables to create a film festival honoring that director. I chose film legend, Alfred Hitchcock. Just like his films, I designed a classic system that left festival attendees wondering, what is in the darkness?


PRITI LOUD

project HITCHCOCK FILM FESTIVAL

course INTEGRATED COMMUNICATIONS instructor HUNTER WIMMER

graduate portfolio PRITI KAPADIA


PRITI LOUD

project HITCHCOCK FILM FESTIVAL

course INTEGRATED COMMUNICATIONS instructor HUNTER WIMMER

graduate portfolio PRITI KAPADIA


PRITI LOUD

project HITCHCOCK FILM FESTIVAL

course INTEGRATED COMMUNICATIONS instructor HUNTER WIMMER

graduate portfolio PRITI KAPADIA


PRITI LOUD

project HITCHCOCK FILM FESTIVAL

course INTEGRATED COMMUNICATIONS instructor HUNTER WIMMER

graduate portfolio PRITI KAPADIA


PRITI LOUD

project HITCHCOCK FILM FESTIVAL

course INTEGRATED COMMUNICATIONS instructor HUNTER WIMMER

graduate portfolio PRITI KAPADIA


PRITI LOUD

project HITCHCOCK FILM FESTIVAL

course INTEGRATED COMMUNICATIONS instructor HUNTER WIMMER

graduate portfolio PRITI KAPADIA


PRITI LOUD

project HITCHCOCK FILM FESTIVAL

course INTEGRATED COMMUNICATIONS instructor HUNTER WIMMER

graduate portfolio PRITI KAPADIA


PRITI LOUD

project HITCHCOCK FILM FESTIVAL

course INTEGRATED COMMUNICATIONS instructor HUNTER WIMMER

graduate portfolio PRITI KAPADIA


PRITI LOUD

project HITCHCOCK FILM FESTIVAL

course INTEGRATED COMMUNICATIONS instructor HUNTER WIMMER

graduate portfolio PRITI KAPADIA


PRITI LOUD

project HITCHCOCK FILM FESTIVAL

course INTEGRATED COMMUNICATIONS instructor HUNTER WIMMER

graduate portfolio PRITI KAPADIA


PRITI LOUD

project SFO SUSTAINABILITY REPORT course TYPE SYSTEM

instructor TIM CARPENTER

graduate portfolio PRITI KAPADIA


In this project, we were given just a text document and asked to turn it into an annual sustainability report for San Francisco International Airport. Using the aiport’s unique design as my inspiration, I wanted to create an annual report that people might be interested in reading. Tim Carpenter asked us to come up a typographic system for all of the information being thrown at the reader.


PRITI LOUD

project SFO SUSTAINABILITY REPORT course TYPE SYSTEM

instructor TIM CARPENTER

graduate portfolio PRITI KAPADIA


PRITI LOUD

project SFO SUSTAINABILITY REPORT course TYPE SYSTEM

instructor TIM CARPENTER

graduate portfolio PRITI KAPADIA


PRITI LOUD

project SFO SUSTAINABILITY REPORT course TYPE SYSTEM

instructor TIM CARPENTER

graduate portfolio PRITI KAPADIA


PRITI LOUD

project SFO SUSTAINABILITY REPORT course TYPE SYSTEM

instructor TIM CARPENTER

graduate portfolio PRITI KAPADIA


PRITI LOUD

project SFO SUSTAINABILITY REPORT course TYPE SYSTEM

instructor TIM CARPENTER

graduate portfolio PRITI KAPADIA


PRITI LOUD

project NERF REBRAND

course NATURE OF IDENTITY

instructor HUNTER WIMMER

graduate portfolio PRITI KAPADIA


For this project, Hunter Wimmer had us search for a brand that needed a refresh by thinking of the nature of their true identity. I felt that Nerf had fallen into a rut, so I decided to take on their brand soul. Inspired by the idea that Nerf fans can play without worry, I created a new brand strategy for a future where Nerf fulfills any and all of its customers’ desires with no consequence.


PRITI LOUD

project NERF REBRAND

course NATURE OF IDENTITY

instructor HUNTER WIMMER

graduate portfolio PRITI KAPADIA


PRITI LOUD

project NERF REBRAND

course NATURE OF IDENTITY

instructor HUNTER WIMMER

graduate portfolio PRITI KAPADIA


PRITI LOUD

project NERF REBRAND

course NATURE OF IDENTITY

instructor HUNTER WIMMER

graduate portfolio PRITI KAPADIA


PRITI LOUD

project NERF REBRAND

course NATURE OF IDENTITY

instructor HUNTER WIMMER

graduate portfolio PRITI KAPADIA


PRITI LOUD

project NERF REBRAND

course NATURE OF IDENTITY

instructor HUNTER WIMMER

graduate portfolio PRITI KAPADIA


WELCOME TO THE NERF ZONE. HOW CAN WE HELP YOU?


PRITI LOUD

project NERF REBRAND

course NATURE OF IDENTITY

instructor HUNTER WIMMER

graduate portfolio PRITI KAPADIA


PRITI LOUD

project NERF REBRAND

course NATURE OF IDENTITY

instructor HUNTER WIMMER

graduate portfolio PRITI KAPADIA


PRITI LOUD

project NERF REBRAND

course NATURE OF IDENTITY

instructor HUNTER WIMMER

graduate portfolio PRITI KAPADIA


PRITI LOUD

project NERF REBRAND

course NATURE OF IDENTITY

instructor HUNTER WIMMER

graduate portfolio PRITI KAPADIA


PRITI LOUD

project CATALOG DESIGN

course VISUAL SYSTEMS

instructor HUNTER WIMMER

graduate portfolio PRITI KAPADIA


Suburbia can be a major bummer, right? However, behind closed doors, you really never know what is going on. Hunter Wimmer asked us to craft a catalog book paired with supporting materials. I was inspired by the work of Todd Solondz, so I wanted to create an in your face visual and typographic system that attempted to reveal the truth of what people are thinking and doing in the suburbs.


PRITI LOUD

project CATALOG DESIGN

course VISUAL SYSTEMS

instructor HUNTER WIMMER

graduate portfolio PRITI KAPADIA


PRITI LOUD

project CATALOG DESIGN

course VISUAL SYSTEMS

instructor HUNTER WIMMER

graduate portfolio PRITI KAPADIA


PRITI LOUD

project CATALOG DESIGN

course VISUAL SYSTEMS

instructor HUNTER WIMMER

graduate portfolio PRITI KAPADIA


PRITI LOUD

project CATALOG DESIGN

course VISUAL SYSTEMS

instructor HUNTER WIMMER

graduate portfolio PRITI KAPADIA


PRITI LOUD

project CATALOG DESIGN

course VISUAL SYSTEMS

instructor HUNTER WIMMER

graduate portfolio PRITI KAPADIA


PRITI LOUD

project INTERNSHIP

course –

instructor JARED CUNNINGHAM

graduate portfolio PRITI KAPADIA


Getting paid to design while still learning from amazing mentors? Being a grad student does have its perks. I had the opportunity to intern on the corporate marketing team at Lithium Technologies. My mentor, Jared Cunningham taught me so much beyond my formal education. I was given the chance to design for web and print, while collaborating with other teams at the company.


PRITI LOUD

project INTERNSHIP

course –

instructor JARED CUNNINGHAM

graduate portfolio PRITI KAPADIA


PRITI LOUD

project INTERNSHIP

course –

instructor JARED CUNNINGHAM

graduate portfolio PRITI KAPADIA


PRITI LOUD

project INTERNSHIP

course –

instructor JARED CUNNINGHAM

graduate portfolio PRITI KAPADIA


6 6


PRITI LOUD

project GRADUATE THESIS

course THESIS DEVELOPMENT

instructor –

graduate portfolio PRITI KAPADIA


To get a master’s degree, apparently they want you to actually know something. We are asked to produce a comprehensive thesis project that successfully utilizes design to solve a problem. The thesis project is the culmination of over a year of design strategy, research, user testing, and so much more. I decided to approach the topic of experiencing urban spaces and the way they affect our mood.


PRITI LOUD

project GRADUATE THESIS

course THESIS DEVELOPMENT

instructor –

graduate portfolio PRITI KAPADIA


PRITI LOUD

project GRADUATE THESIS

course THESIS DEVELOPMENT

instructor –

graduate portfolio PRITI KAPADIA


PRITI LOUD

project GRADUATE THESIS

course THESIS DEVELOPMENT

instructor –

graduate portfolio PRITI KAPADIA


PRITI LOUD

project GRADUATE THESIS

course THESIS DEVELOPMENT

instructor –

graduate portfolio PRITI KAPADIA


PRITI LOUD

project GRADUATE THESIS

course THESIS DEVELOPMENT

instructor –

graduate portfolio PRITI KAPADIA


PRITI LOUD

project GRADUATE THESIS

course THESIS DEVELOPMENT

instructor –

graduate portfolio PRITI KAPADIA


PRITI LOUD

project GRADUATE THESIS

course THESIS DEVELOPMENT

instructor –

graduate portfolio PRITI KAPADIA


PRITI LOUD

project GRADUATE THESIS

course THESIS DEVELOPMENT

instructor –

graduate portfolio PRITI KAPADIA


PRITI LOUD

project GRADUATE THESIS

course THESIS DEVELOPMENT

instructor –

graduate portfolio PRITI KAPADIA


Thank you. Let’s talk about you now.


As the saying goes, it takes a village to earn an MFA. Something like that, right? There are so many people to say thanks to for helping me achieve things I never expected from myself. To The Wolfpack: Carly, Leigh, Sarah, and Natasha...I would be totally lost without your wit, strength and confidence. Hanisha and Sami: Thank you for always encouraging me to be better. To my cousins: thank you for


always supporting me. To my professors: thank you for expecting more out of me. I have grown immensely as a designer and a human being thanks to all of you. To my parents and sisters: thank you for letting me be weird and loving me even when you didn’t understand me. I strive to be the best because of you. Thank you so much to everyone in my life, I hope I make you all proud.


Siddharth, my love, you deserve your own page. There have been many tears, but you’ve unconditionally held me up when I needed it the most. Thank you for the late nights brainstorming, strategizing and executing. Thank you for feeding me, making me sleep, and for always reminding me to be confident when I was losing faith in myself. It wasn’t always the easiest, but we finally made it!


Contact | PRITI KAPADIA Telephone | 847 769 0606 Email | PMKAPADIA@GMAIL.COM Website | PRITILOUD.COM

School | ACADEMY OF ART UNIVERSITY, SCHOOL OF GRAPHIC DESIGN Course | GRADUATE PORTFOLIO Instructor | MARY SCOTT

Book bindery | BLURB.COM Photography | ERIC HSIAO & PRITI KAPADIA Title of Book | PRITI LOUD Cover Stock | IMAGE WRAP MATTE FINISH Text stock | PROLINE UNCOATED #100 Fonts | TUNGSTEN, WHITNEY HTF, SENTINEL Software | ADOBE CREATIVE CLOUD

© 2 015 All rights reserved. No part of this publication can be reproduced without express permission from Priti Kapadia.


Priti Kapadia MFA Graphic Design Portfolio  

This is a compilation of my work from the graduate program at Academy of Art University

Priti Kapadia MFA Graphic Design Portfolio  

This is a compilation of my work from the graduate program at Academy of Art University

Advertisement