prism is an independent editorial collective dedicated to contemporary photography, represented by e-magazine, photo blog and curatorial initiative. prism acts just like its optical prototype, letting all kinds of photographic genres permeate its surface, get refracted, enter a new medium at a different angle and amuse the viewer with the palette of its constituent spectral colours. The idea behind prism is to bring the true meaning of photographic medium back to its prestigious place and to create a platform where contextual art can truly be read, contemplated and discussed. The magazine comes out in hi-resolution PDF format and is distributed online free of charge. prism has been selected as finalist in The Irish Web Awards 2012 in 'The Best Online Magazine' category (also nominee in 'The Best Web Only Publication'). prism was established in 2011 by Dublin-based photographer and educator Karol Liver.