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Lessons For Products Marketing In Industry by Priscilla Policar


1 - Gaining Consumer Awareness ď‚— One of the best strategies available to you is a well-conceived campaign to

gain consumer awareness of your products - I'm talking about arranging interviews for your spokesperson on talk radio and TV shows, or to receive editorial coverage in newspapers and magazines.

ď‚— This media coverage can mean a huge increase in consumer awareness of

your products, and it can be achieved at a fraction of the cost of equivalent advertising time. when the media is talking about you on the air or in print. Their dedicated audiences are influenced by favorable mention of your products.


2 - Products to Drive Sales ď‚— you spend much of your time

trying to market your products and services drive to sale in market. Then you can create content for helping your marketing customers? Believe it or not, you product can effectively drive sales through content marketing. The key is to learn how to create content that not only gets a reader's interest, but also converts them into a customer.


3 - Establishing Product Credibility ď‚— Even if you manufacture the world's best quality product, you can't run ads

or do any marketing claiming for establishing your product credibility. So, how do you get around this restriction? ď‚— Enter the expert spokesperson, preferably with a strong knowledge about

your product, who is interviewed on radio and TV shows, and/or quoted in newspapers and magazines on your behalf for establishing your product credibility for customers.


4 - Establishing Strong Retail Distribution ď‚— Although it's great way to be getting generate interest in your products by

establishing the strong retail distribution of your product in market.

ď‚— "Advertising doesn't build brands, publicity does. Advertising can only

maintain brands that have been created by publicity after establishing the strong retail distribution of your product ."


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Profile for  Priscilla Policar

Lessons for products marketing in industry by priscilla policar  

Priscilla policar have a unique ability to juggle a variety of product marketing responsibilities in a high pressure environment of marketin...

Lessons for products marketing in industry by priscilla policar  

Priscilla policar have a unique ability to juggle a variety of product marketing responsibilities in a high pressure environment of marketin...

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