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Education News Education news

published by bmi for the international student recruitment profession

Spring 2012 EDITION

Latin American countries push more students to study abroad The Brazilian government announced it plans to give 75,000 scholarships for local students to study abroad by 2014. By Andrew Downie, São Paulo, Brazil - The Chronicle of Higher Education Cristian Castro, who is earning a Ph.D. in history with a scholarship from the Chilean government, says the award has become more democratic: “People who never imagined leaving the country can now do so.” He and Daniela TorresToretti, his wife, both study at the U. of California at Davis.

Can Ireland realise its internationalisation goals? Page 2 Asian Invasion Education news calendar Page 3

The Brazilian government announced this year that it plans to give 75,000 scholarships for local students to study abroad by 2014.

Choosing the right exhibition organiser

But when officials tell students how and where they might apply, some can’t quite get their heads around it.

365,000 Brazilians expected to travel abroad in 2012

“I can feel that they are thinking, This can’t be for me, it has to be for someone else, maybe for those with Ph.D.’s or more advanced degrees,” said Thais Pires, head of Alumni Advising-Education USA. “They want to know more, but lots of them can’t believe it.” The disbelief is perhaps understandable given the unprecedented scope of the program, Science Without Borders. But the vast new effort is indicative of a broad trend up and down the region. More Latin American students are going abroad, largely to the United States, to study

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(although their numbers still lag way behind students from Asia), and governments across the continent are using some of their newfound wealth to increase the numbers further through generous scholarship programs. In addition to Brazil, nations such as Chile and El Salvador have offered or are planning to offer new incentives to get their students into foreign programs. “They are all trying to increase dramatically the number of students they send abroad,” said Samir Zaveri, international operations director for BMI, a company that organizes education fairs in Latin

America. “The idea is that they come back with more skills and help the economy and help with its growth, especially in areas where there are shortages.” That is especially clear in Brazil, the biggest country in South America and the world’s sixth largest economy. Brazil now is growing fast, but it struggles to find the researchers, engineers, and highly skilled workers to maintain that growth. The 75,000 scholarships offered by the government of President Dilma Rousseff, as well as an additional 25,000 slated to come from the private sector, are ...continued on pg 4 >

Saudi extends scholarshipS to 2020

Page 8 Denmark’s Study Abroad Aspirations Page 9 Science without Borders Page 10 Chilean government postgraduate scholarship program fuels demand for overseas study at all levels Page 11 Non-EU Students in UK Universities rise as domestic and EU numbers drop Page 12

by Dan Thomas, The Pie News Saudi Arabia is to extend its King Abdullah Scholarship Programme, with the aim of helping 50,000 Saudis graduate from the world’s top 500 universities by 2020. The scheme would continue to prioritise subjects that helped

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Saudi build a “knowledge economy” The programme, which was launched in 2005 and slated to run until 2014, has been a boon for international education providers. A sizable 87,844 the ...continued on pg 6 >

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Education news

Can Ireland realise its internationaliSation goals? by Dan Thomas, The Pie News

As a study destination, Ireland has long lived in the shadow of its neighbour the UK, which has remained the second most popular place for international students to study for years thanks to its once-assertive internationalisation policies and world class education institutions.

However, the trends that caused this are now heading into reverse. As the UK tones down its appeal for international students to the dismay of its industry (mainly through very limited access to the employment market), Ireland is embracing internationalisation by pursuing a strategy to boost international recruitment by 2015. The plan, outlined in the government’s Investing in Global Relationships, Internationalising Irish Education report last September, sets out to raise the number of English language students from 100,000 to 125,000; offshore students to 4,500; and full time international students in HE by 50% from 26,000 (since raised to 100% by the recently elected government, meaning figures of 52,000). To achieve this, immigration policies, quality assurance and collaboration with trusted agents will be bolstered. A

new international brand and marketing campaign for Irish education, Education in Ireland, was also launched by the new government to lead the promotional charge. These are ambitious goals which face considerable challenges – intensifying competition from other study destinations and the recession being just a few. But thinking big on internationalisation is long overdue. As an Englishspeaking nation in the EU, with high quality providers, a friendly reputation and a diverse (if embattled) economy, Ireland has all the ingredients

Post-study work rights have also been extended to a year for all graduates

to become a leading study destination but has lagged in exploiting this. Observers complain there was a lack of joined-up thinking

within government and the wider education community, reflected in unreceptive visa policies and insufficient marketing strategies. As in the UK, the IE sector was accused of being patchily regulated, with bogus colleges tarring the reputation of quality providers. And with around 7.1% of students in tertiary education who are international – a proportion it wants to raise to 15-20% by 2020 – Ireland performs relatively poorly against comparable statistics in Australia and New Zealand. So why has the turnaround taken so long? Gill Roe, manager at Education in Ireland, says Irish education has always been international in nature with strong links to both Europe and the USA in particular. However, she says, “We were not under strong financial and governmental pressure as would have been the case in the UK to recruit international students.” While the government is keen to downplay the economic dimension of internationalisation, it is hard not to see a link between its plans and Ireland’s current fiscal troubles. The international education sector is worth approximately €900million to the Irish economy, and meeting its recruitment goals could boost this to €1.2 billion by 2015 as well as creating jobs. The new government is also taking a decidedly more business-like approach to international education by placing Education in Ireland under the control of Enterprise

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Ireland, the agency that deals with Irish business and trade, and boasts a global network of offices and embassy links. There have also been more ministerial visits abroad to promote education, international agreements, and the launch of a highlytrusted agent programme in India. At home, the government is seeking greater collaboration between universities, language schools and government. The Investing in Global Relationships plan calls for institutions to contribute to a central fund to support generic promotion, something Louise Tobin, Director of International Student Recruitment and Strategy at University College Cork says has been missing for years. “We didn’t have a British Council… We’re a small country, we can’t afford to split up the market too much.”

Ireland has all the ingredients to become a leading study destination

Meanwhile the country’s immigration and labour market policies are becoming more competitive, with degree visas being fast-tracked and students on short-term courses treated as tourists, speeding up their entry. Post-study work rights have also been extended to a year for all graduates. While the plan has support from all quarters, some are cautious about its lofty targets. Tobin believes that doubling


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EDUCATION CALENDAR 2012 students will be a tall order for Cork, despite the steady growth they have seen in recent years. “I am wary about talking about targets, because people can sometimes have unrealistic expectations. I see a slow steady growth. Our numbers are going up 10%20% each year,” she says. This sentiment is echoed by Caoimhe Ní Lochlainn, Press Officer at Trinity College

Dublin which currently has 2,400 international students. “We do expect more growth but we expect this to be gradual over the next 3-5 years,” she says.

they are still very third-level

For others, the plan favours some sectors unfairly. “It has taken a long time for them [the government] to realise that the EFL sector is actually as big as it is and also its value to the Irish economy. But

of doubling student numbers

focused,” says Justin Quinn, the managing director of CES, a leading language school. He also believes ministerial claims are unlikely to be fulfilled without more investment in the sector.

As job markets around the world stagnate, students and young professionals are increasingly looking for study opportunities in Asia to improve their employability. Compared to Englishspeaking countries Korea is not only more affordable in terms of tuition and living expenses, but also offers numerous scholarship programs to international students. More recently the Korean government has offered financial support to international students to cover their tuition and board as well as employment assistance. Latin America is an area of particular interest to South Korean institutions as recent statistics show that numbers of Latin students studying in Korea have more than doubled since 2008. South Korean Universities are now looking

to build on the momentum. Kyung Hee University is one of several Korean Universities that have been active in the region and Gon Khang, dean of the university’s office of international affairs told The Korea Herald he had been approached by several other top Korean Universities for advice on how to attract more international students. “It seems to me that globalisation is to savour different cultures,” Khang told the paper. “We need to meet with and talk to people from different cultures to do that. That is why we would like to attract students not only from Latin America but from all over the world.” Attending education fairs in the countries you want to target is a tried and tested method of recruiting students. The market leading education

THE BMI AGENT WORKSHOP - BRAZIL March 6 & 7 - Sao Paulo Salão do Estudante Fairs - Brazil March 10 & 11 - Sao Paulo March 13 - Porto Alegre March 15 - Belo Horizonte March 18 - Salvador March 19 - Recife March 20 - Rio de Janeiro March 22 - Curitiba Going Global - UK March 13-15 - London

fairs in Brazil, Salão do Estudante, recently played host to national delegations from South Korea and Japan, including the University of Tokyo (ranked 30th best university in the world by Times Higher Education) and Korea Advanced Institute of Science and Technology (ranked 94th by THE).

Asian invasion

AIEA Annual Conference - USA February 19-22 - Washington

In Chile several Asian Universities are partners of BECAS Chile, the organisation charged with distributing government funded postgraduate scholarships, and many more are registering to attend events where they can meet with BECAS representatives as well as Chilean students who want to study abroad.

Latin American students studying in Korea have more than doubled since 2008

In recent years it is not only scholarship organisations but also education travel agencies in Latin America that have been adding Asian institutions to their books, particularly those in China, Korea and Japan, but also growing interest in Asian hubs such as Singapore, Malaysia and Taiwan. Latin students like that they can enjoy the “best of both worlds” by receiving a qualification from established universities in traditional English speaking markets as well as gaining contacts and experience in an Asian culture.

Expo-Estudiante Venezuela March 24 - Caracas APAIE - Asia Pacific Assoc. for International Educ. - Thailand April 4-6 - Bangkok The BMI Agents Workshop Canada May 7 & 8 - Whistler Expo-Estudiante - Ecuador & CHILE May 10 - Quito May 12 & 13 - Santiago May 15 - Antofagasta May 17 - Valdivia Expo-Estudiante Postgraduate Fairs - Colombia May 19 & 20 - Bogota May 22 - Medellin NAFSA Conference & Expo - usa May 27 – June 1 - Houston Alphe Workshop - UK August 31st - September 2nd - London EAIE - Ireland September 11-14 - Dublin Salão do Estudante Fairs - Brazil September 11 - Belo Horizonte September 13 - Brasilia September 15 & 16 - Sao Paulo September 18 - Curitiba September 20 - Recife September 23 - Salvador September 24 - Rio de Janeiro Expo-Estudiante Fairs - Peru, Colombia & Venezuela September 27 - Lima September 29 - Caracas October 1 - Maracaibo October 4 - Cali October 6 & 7 - Bogota October 9 - Medellin GEAW - The Global Education Agents Workshop - Turkey October 16 & 17 - Istanbul Expo Travel & Adventure - Brazil October 23 & 24 - Sao Paulo The Brazil Higher Education Workshop October 25 & 26 - Sao Paulo The Brazil Postgraduate Fairs October 27 & 28 - Sao Paulo October 30 - Rio de Janeiro Europosgrados Fairs - Colombia November 15 - Medellin November 17 & 18 - Bogota

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Education news

Latin American countries push more students to study abroad > continued from pg 1...

exclusive to fields of national interest such as science, technology, and engineering. They will come from the federal Agency for Support and Evaluation of Graduate Education (Capes) and the National Council for Scientific and Technological Development (CNPq). “Capes will manage 40,000 scholarships, and CNPq will manage 35,000 scholarships,” said Denise Neddermeyer, director of international affairs for Capes. The other 25,000 scholarships “will cover areas with an important technological impact, such as engineering, hard science, mathematics, energy, sustainable development, environment, biotechnology, and health.” That focus is shared by governments across the region, large and small. El Salvador, for example, created a vice ministry of science and technology in 2009. The Central American nation provides 35 scholarships a year for students to study abroad, but it is planning to add another 150 to that number over the next three years, said José Marroquin, the engineer in charge of Becas Fantel, the government’s main scholarship program. The additional places are for students pursuing subjects important to the

country, such as environment and health. Ecuador this month announced its most ambitious scholarship program yet, with the aim of sending more than 1,000 students abroad, while Colombia will send more people overseas in 2011 than in the 18 previous years put together. And Chile plans to offer 30,000 scholarships by 2018 through a program called Becas Chile. The $6-billion scheme was started by former President Michelle Bachelet in 2008 and replaced the smaller President of the Republic scholarships. Like in many other national scholarship programs, those who win Becas Chile scholarships sign a contract agreeing to return home after completing their studies and work for “the good of the country.” Its sheer size has proved a particular boon to less-well-off students. “One new student who just came here is from the south of Chile, and five or six years ago that would have been impossible,” said Cristian Castro, a Chilean student earning a doctorate in history at the University of California at Davis. “The best thing that Michelle Bachelet did was to democratize it. People who never imagined leaving the country can now do so.” Foreign-Currency Reserves One key factor in making

this all possible is that Latin American governments have huge reserves of foreign currency thanks to the worldwide thirst for commodities like copper, iron ore, soy beans, and sugar. Grants given to Latin American students on Fulbright programs tripled to $21-million in 2010, from $7.5-million in 2000, said Jenny Verdaguer, branch chief for Fulbright Western Hemisphere programs. The leading contributors today are Chile and Brazil, two of the fastest growing countries in the hemisphere. They replace

Brazilians getting doctorates abroad must go through a lengthy process to validate their qualification Mexico and Argentina, two nations that underwent harsh economic times during the last decade. Not coincidentally, new programs are being discussed with Panama, Paraguay, and Peru, economies that grew 7.5 percent, 15.3 percent, and 8.8 percent respectively in 2010. “I think that the willingness of governments to send students abroad is predicated on their economic resources, and if they have that they can dream large,” Ms. Verdaguer said in a telephone interview from Washington. The increased investment in Fulbright programs “is very much a function of improved economic conditions in the region,” she added. While continued economic growth would thus appear to be a prerequisite for longer-term continuance of the scholarships schemes, there are other obstacles, not least of which is the commitment of Latin governments to actually carry out such grandiose plans. Other issues include how readily their foreign degrees

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will be accepted at home— Brazilians getting doctorates abroad must go through a lengthy process to validate their qualification—as well as ensuring that students come back and share their knowledge, as stipulated in their contracts. “It is hard to oblige people to pay it back if they don’t want to,” said Ian Whitman, author of an Organisation for Economic Co-operation and Development report on the Becas Chile program. “They want them to come home but come home to what? Research institutes without a test tube or a microscope? In the case of Chile, we recommended that they use some of their money to improve the infrastructure of their research sector.” Another issue is foreignlanguage proficiency. More than half of those winning the first scholarships from the Becas Chile program needed to take language lessons before going abroad. And Ms. Neddermeyer acknowledged that Brazil must invest in tuition because not enough students are fluent in languages other than Portuguese. “It is clear this could be a difficulty in longer term,” she said. “I think we have a group ready right now, but when we extend ourselves, I think we will need to have extensive courses. That can also be negotiated with the foreign universities. Some will offer that as part of their deal.” For now, the main challenge is spreading the word and ramping up interest with universities and students. It’s not hard once that initial skepticism wears off, said Ms. Pires. Especially with such unprecedented numbers at hand.

By Andrew Downie. Copyright 2011 The Chronicle of Higher Education. Reprinted with permission.


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Choosing the right international student recruitment fair Every day institutions are receiving increasing numbers of invitations to participate in international education fairs around the world. With the declining influence of recruitment agents in some key markets, maintaining a market presence means that an education fair is one of the only ways to meet directly with students and their parents. Therefore, given the high cost of exhibiting abroad, institutions are under pressure to choose not only the right international markets, but also the right exhibition. Unfortunately everyone has heard stories of fairs organized by new, unexperienced companies for which there has been no publicity or marketing, fairs with few visitors, and/ or fairs where visitors are just “leaflet-picking”. Education News suggests that institutions who are considering exhibiting abroad ask the organizers the following questions: What is your experience? Has the fair taken place before?

Is organizing events their main business or just an add-on service? Ask them how many years the event has taken place before for each specific location. Don’t just ask them how many times the event has taken place. What is your marketing and print advertising budget? Don’t worry about asking this important question. Remember it’s your money that they will be spending. Ask how much money will be spent on print advertising in major magazines and direct promotion to key executives, parents, private high schools, universities and language schools in the cities where the fairs take place. This is probably the single most important question as it directly relates to how many students will visit the event. If they are vague or promote the benefit of internet advertising, remember that more and more people are ignoring unsolicited emails and even opt-in newsletters. Even though some students may be attracted by this method of promotion, it

will reach very few parents. Who are your sponsors and where do you advertise? Sponsors, especially media sponsors, can be extremely successful in promoting the event and ensuring that the right quality and quantity of students attend. You should ask who is sponsoring the event, and specifically, if the sponsors are a major newspaper or magazine - ask how each medium will support the event in terms of publicity. Are the sponsors leaders in their field? Are they just supporting the event by email and internet promotion or is there other substantial media support? Which organisations support the event? Most international organisations, consulates and advising bodies support specific events and are very selective in who they do support. Many fair organisers therefore put lots of logos from organisations as supporting their fairs in order to gain credibility, yet

those organisations may not even be aware of this. If you are planning to attend an event because you see an organization such as the US Consulate, Education USA, Fulbright, Campus France, British Council etc,pporti t ask the organizer for a copy of the letter of support or other documentation. If they cannot provide it, be wary. What other schools/programs are exhibiting? If you are an intensive English program and everyone is offering high school courses, there is a strong chance that you might not be at the right event. Ask the organizer for a detailed list of exhibitors at the last event and look to see which and how many of your competitors and colleagues participate. Do local education agents participate? One of the main ways for local education agents to generate new leads and meet parents is by attending education fairs. Ask how many agents ...continued on pg 7 >

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Education news

Saudi extends scholarship scheme to 2020 > continued from pg 1...

130,397 Saudis currently studying abroad were said to have received scholarships through the programme. A further 14,103 were given civil service scholarships, while just 16,596 university and 11,854 English language students were self funded. INTO University Partnerships, a leading university pathway provider in the UK and US that benefits from the scheme, welcomed the news. “There has been an increase in the numbers almost every year since the King Abdullah Scholarship

science, signalling a further move away from humanities. Currently 70 per cent of scholarship students study subjects such as business administration, engineering, information technology and medicine. The King Abdullah programme was originally launched after the number of Saudi students in the US plummeted to a low of just 1,008 in 2004, following visa restrictions implemented after the 9/11 terror attacks (15 of the 19 hijackers were Saudis). Since then it has successfully helped rebuild relations

First Global Education Agent Workshop in Turkey (GEAW) heralded a great success The first GEAW agent workshop held in October 2011 welcomed more than 40 educators from all over the world and 90 agents, predominantly from Turkey, the Middle East, Latin America, Africa, Russia and Asia. In total 130 international education professionals took part and two main areas of interest in the region were well covered, higher education and language study as well as participants from high schools and vocational colleges.

Programme programme was launched in 2005, and this represents yet another boost to the number of Saudis heading overseas,” said Tuukka Hinttula, recruitment director Middle East, Africa and South Asia.

between the countries. AlMousa said that the conduct of Saudi overseas students had improved stereotypes of Saudi society abroad, with many students setting up volunteer and charity organisations in the US, Canada and Britain.

“The opportunities are particularly good to the US providers for now… our numbers in the USA in particular have grown tremendously over the last two years,” he said, adding that the focus had shifted away from the UK market.

Despite the promising rises in Saudi study abroad traffic, Saudi students can still face lengthy visa processing times in some countries. Protesting at delays at the Canadian embassy in Riyadh last September, Saudi Arabia increased waiting times for Canadians applying for Saudi visas to 30-45 days. Citizenship and Immigration Canada blamed a surge in applications, but others said that post 9/11 security checks remained a driver.

Abdullah Bin Abdul Aziz Al-Mousa, undersecretary at the Saudi Ministry of Higher Education for Scholarships, said this week that the scheme would continue to prioritise subjects that helped Saudi build a “knowledge economy”, such as medicine, engineering and

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Reproduced courtesy of :

The workshop also provided extensive opportunity for networking – a vital component of doing business in the Middle East – with two luncheons and a major evening reception and dinner. “It’s been a very friendly, effective and inspiring workshop both professionally and from the aspect of networking and socialising. I have gained new experiences and valuable contacts for future efficient professional partnerships. The manageable time compare favourably to some huge workshops” said Eva Brodsky, OTP Travel, a Hungarian agency. GEAW is a joint venture between BMI and a2 fairs of Turkey.

International masters applications rise in sweden despite high fees Applicants for international masters programmes in Sweden for 2012-13 are up 24% over last year, at 31,223. But this is significantly lower than before Sweden introduced tuition fees for students from outside the European Economic Area. In 2010, 132,000 students applied for more than 500 masters programmes. Swedish universities now have three strategic objectives: to broaden the number and quality of applicants from Europe who do not have to pay tuition fees; to compete globally for tuition fee-eligible students; and to recruit more Swedish students to the programmes.


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Choosing the right international student recruitment fair > continued from pg 5...

participate in each city you are considering participating in. If you already work with agents in a country or city in which you are thinking of participating, ask them which fair is the best or find out in which fair they participate. Where is the venue? Is the venue the best one for the event? If the hotel or convention centre is difficult to reach or there are no transportation links to it, there may be problems with visitor numbers. The price of one fair may be higher as it’s in a better or more affluent area, but it is worth paying a few hundred dollars more to avoid a poor turnout or to actually meet students who can afford your courses. How was the fair last year? Was it well attended? How was the quality of the visitors? Also make sure that you get a list of previous exhibitors from the organizer and then contact as many people as you know to find out what they think. They may have a very different opinion from the one expressed by the organizer. However, be aware that sometimes a competitor may give you a negative answer to deliberately dissuade you from a particular event that works for them.

knowledge of the organizer. Ensure that the organizer can give you good reasons for traveling to a country to recruit – make sure they know the market.

can also be very good but ensure that they tell you are not paying the same price for a workshopstyle event as one where you have a stand.

Table & chair events, or events Do they attract the right promoted only by internet audience? advertising are generally much cheaper, so make sure the There are now hundreds of organizers are passing on the different education fairs to savings that they are making. choose from. Some are for MBAs, some for undergraduate Are they selling leads or enrolments and some just names of students who attend for domestic institutions that their fairs? have added an area or aisle for international institutions. Some less scrupulous fair Choose a fair that is specifically organisers will charge you for students wishing to study thousands of dollars to meet abroad and see how many of students at their events while at those students the same time or what sell the contact Less scrupulous fair percentage details of each of them are organisers charge you visitor to other interested in thousands of dollars to meet institutions your course that are not and country. students at their events then at the fair. This means Stands or sell the contacts of each Tables? visitor to other institutions that when you exhibit at Most of the not at the fair. the fair, you largest and best are not just international competing education fairs provide fully fitted stands which with the institutions present but include carpet, lighting, shelves, also with hundreds of others tables and chairs. However, around the world. there are also many fairs which The Final Decision – Choose use the workshop-style ‘table the right fair not the add-ons! and chair’ format. These events

Many of the newer or less reputable events companies now offer huge promotional discounts in order to entice you to try the product. If a company is offering 30 or 40% discounts you have to ask yourself why? Can they really afford to do a proper marketing campaign for the fair? If something seems too good to be true it usually is. Recently many events are offering additional services such as free language courses or sending out mass emails to sway your decisions. Remember that when it comes to deciding the fair in which you will participate, you should base your decision on which is the best fair and not on these ‘add-on’ gimmicks. At the end of the day your attendance at an educational fair does not only hinge on the cost of the fair as this may only be a small proportion of the total cost of a trip (which includes the shipping of materials, airticket, hotels and meals). So, are the few hundred dollars you may save really justification for going to an event of lesser quality? The extra students you recruit at the right event will more than pay for a 500 dollar saving!

Ask Alumni & Colleagues? Nothing beats local knowledge and word of mouth advertising. Contact ex-students and friends in your destination country and give them the exact names of the fairs (as they often sound similar) or location (sometimes fairs are known by their location) of the fairs you are considering. Provide as much detail of the promotional plans of the fair, the specific media and sponsors of the event and ask them which fair they feel is the best. Sometimes you will get a much better picture from them than from agents, who may direct you to a fair they organize themselves or a fair organized by an agent association they belong to. How many visitors are you expecting and why? This will give you a good idea of what materials to bring and will also indicate the local

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Education news

365,000 Brazilians expected to travel abroad in 2012 Brazil, which has recently overtaken the UK to become the world’s sixth-largest economy, is booming and the huge cash reserves built up from the strong growth and economic performance in recent years is being used to fund a massive new scholarship program. However the majority of Brazilians who travel abroad have little need for scholarships and over 365,000 Brazilians are expected to travel abroad in 2012, according to August 2011 BMI survey of educational agents. More than ever Brazilians are being recognised as important international consumers who are not afraid to spend on luxury consumer items, including an international education. In 2010, 1.1 million Brazilians travelled to the United States and they were the foreign group that spent the most per capita in 2010: $5.9 billion or nearly $5,000 per person. In 2011, Brazilian tourists spent a record 21.2 billion dollars abroad, which was a 28% increase on 2010.

USA Opens New Consulate This increased spending has not gone unnoticed and on January 19th 2012, President Obama singled out Brazil in an announcement of a new national strategy on travel and tourism. Using Walt Disney World in Florida as a backdrop, the President announced an executive order designed to reduce the time it takes for travelers from China and Brazil to get visas to the USA and mentioned that the number of travelers from Brazil is projected to grow by

In 2011, Brazilian tourists spent a record 21.2 billion dollars abroad, which was a 28% increase on 2010.

274% by 2016 when compared to 2010. Obama specifically ordered the State and Homeland Security departments to boost the capacity for issuing visas in China and Brazil

by 40% this year and wants an experimental program to waive interviews for lowrisk travelers, such as anyone renewing a visa. For Brazil, he went further asking for interview exemptions for younger or older first-time applicants. The process has already begun with the recent announcement of the opening of a new consular office in Salvador. This is the second consular office in the Northeast and brings the total number of Consulates in Brazil to

five – other offices are in Rio, Sao Paulo, Brasilia and Recife. The Northeast is Brazil’s fastest growing area both economically and for student numbers and the new consulate will further boost numbers to the US. Middle class now more than 50% of the population According to a September 2010 research by Foundation Getulio Vargas, one of Brazil’s leading education institutions and policy think-tanks, Brazil’s middle class increased by 29 million to over 94 million between 2003 and 2010 and now accounts for more than half the population. At the same time, the AB classes increased by over 6 million to just under 20 million which means that there are now more middle and upper class Brazilians then the entire populations of France and Britain combined. One consequence of this new found affluence is that more and more Brazilians have been choosing the option of study abroad to better educate themselves and to improve their worth in the increasingly demanding job market. Brazilians of all classes are more than aware that as an emergent economic superpower and with the two largest sporting events on the

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Denmark wants students to study abroaD Orten Østergaard, Denmark’s minister for higher education, wants to see all Danish students taking a study period abroad, gathering knowledge and experience outside the country that will enable Denmark to succeed in global competition. “We want to intensify the work securing administrative resources for approvals regarding tuition fees and recognition of study periods abroad,” he said. “We want to make sure that the competencies acquired abroad are recognised with full credit when they come home.” He said in the medium term,

rules and regulations would be simplified. In an interview with the Danish newspaper Politiken, the minister said he would discuss with universities how to make it less complicated and more attractive for students to study abroad as part of their course. “Specifically designed courses should be made for directing students, for instance, to the BRIC countries – Brazil, Russia, India and China,” the minister told Politiken. “We need students to go to countries where economic growth will take place in the future.”

International students improve their chances of finding work

planet approaching, whether you are a stock broker or a waiter, the ability to speak another language and an international qualification are a major advantage. Brazilian Agent survey This is reflected in the large year on year increases of Brazilians studying abroad seen in recent years. According to an August 2011 survey by BMI, Brazilian agents expect a 31% increase in 2012. This means that some 365,791 Brazilians are expected to travel abroad for study – just over 267,000 being sent by Brazil’s 447 agencies. On average each agency sent 303 students abroad with the seven largest sending over 3,000 students each. The surv ey also revealed the commission charged by Brazilian agencies for a wide range of courses. Language and high school programs paid the highest commission, paying an average of 24% and 20% respectively, while undergraduate and postgraduate programs paid an average of 15%, although some institutions paid as much as 30%. The survey also looked at which type of courses agents expected to increase or decline in popularity. As expected, 93%

expected to send more students for language study but they also expect increases of over 59% and 56% for postgraduate and undergraduate courses respectively. This confirms the increased interest from agencies in representing these type of courses.

A new report says demand by employers for international graduates last year increased close to levels not seen since the effects of the global financial crisis began to be felt in 2008. The report by Graduate Careers Australia (GCA) was based on a survey of more than 500 graduate employers and reveals that the proportion of those who recruited international graduates

almost doubled between 2005 and 2008 to a peak of 35%. He will not be alone in that hope: universities across Australia have been hard hit financially by the rapid and, in some cases, disastrous downturn in foreign student enrolments over the past two years, especially from the two biggest source countries of China and India.

Expensive education at home With the increasing strength of the Brazilian Real, an overseas education is now up to 35% cheaper than 5 years ago. At the same time, course prices in Brazil have risen significantly. Language courses at many leading Sao Paulo language schools amount to over 375 dollars for 15 hours of tuition and undergraduate course fees at average institutions can be well in excess of US 24,000 per year.

Insuring today to ensure tomorrow.

The swelling middle and upper classes, the increased spending power due to currency appreciation and economic growth, the cache of an overseas qualification, the new “Science without Frontiers” scholarship program and the cost of education at home are all conspiring to produce a perfect storm of push factors sending Brazilians abroad to study. Once just a market that was visited to diversify foreign classrooms, Brazil is now, like it’s economy, an opportunity too great to be missed.

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Education news

Brazil’s “Science Without Borders” scholarship program explained Shortly after the official visit of US President Barack Obama to Brazil in March 2011, Brazilian president Dilma Rousseff announced a scholarship program to send 75,000 Brazilian students abroad by 2014. The Brazilian program known as “Science without Borders”, which will cost US$ 2.2 billion, allows students to study abroad for undergraduate and postgraduate study. In addition to the 75,000 government funded scholarships a further 25,000 will be funded by the private sector, bringing the total number to 100,000. Other Latin American countries have had such programs in place for many years: Colombia has had various programs for the last 10 years; Ecuador recently announce a new program to send more students abroad than Colombia; and Chile has the largest program with a $6 Billion program (Becas Chile) due to run until 2018. However, the Brazilian program, which was launched with great fanfare last year,

has seen foreign governments and educational institutions racing to get the highest possible share of the money. The Program is coordinated by two governmental organisations – the National Council for Scientific and Technological Development (CNPq) and Support and Evaluation of Graduate Education (CAPES) – and focuses mainly on health and life sciences and on the STEM fields (science, technology, engineering and mathematics). With one of the world’s fastest-growing economies, Brazil sees support for these areas as critical to sustaining its immediate and future development

in the US, 10,000 in the UK, 10,000 in Germany and 5000 in France with the remaining 15,000 going to institutes in

The scholarship program is constantly adapting to ensure the best students are able to go and as quickly as possible According to CNPQ’s Emerson Willer, about 35,000 of the 75,000 participants awarded scholarships will be placed

Asia and other countries in the Americas and Europe. The United States welcomed the first students to go abroad

from the program in January 2012 when 650 Brazilians began study in over 100 U.S. universities in 42 states. Willer further clarified that beneficiaries of the scheme must study engineering, pure sciences (such as chemistry, physics and mathematics) or biosciences and health research. Chemistry related fields are being targeted as strategically important and include nanotechnology, new materials, pharmaceuticals, traditional energy generation and renewable energies. Like most of the other scholarship programs in Latin America, Brazil requires the students to return to Brazil for the same period of time that they stayed abroad. The scholarship program is constantly adapting to ensure that the best students are able to go and as quickly as possible. One major problem identified by many observers is there may not be enough qualified candidates who speak English or the language of their intended country. The program has therefore now included language study for those that need it. No doubt there will be other obstacles as well but it is obvious that the government and the agencies involved are keen to solve any issues and get the students abroad and back as soon as possible.

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Chilean government scholarship program fuels demand at all levels

In 2008, the Chilean government announced the launch of a new US$6 billion scholarship program called “Sistema Bicentenario BECAS Chile”. Becas Chile (as it’s commonly known) has planned to award 3,300 scholarships annually between 2009 and 2018. The Becas Chile program underlines the government’s commitment to educate Chileans to the highest possible standard and in 2009 awarded 1,331 scholarships – 793 Masters and 539 for Doctorate programs. The program is one of the most generous in terms of what it offers to its beneficiaries, including: tuition fees, cost of living expenses, travel costs and medical insurance. Language courses are also covered under the terms of the scholarship for those students that may need to polish their language skills before being able to study at the post-grad level. The Country and Economy Over 40% of Chile’s estimated population of 17 million lives in the Greater Santiago Area, which is Chile’s Capital. This city accounts for the majority of students who travel abroad for overseas study. It is also where the next ExpoEstudiante Becas Chile fair will be held, in May 2012. Chile is the highest-ranked Latin American country in the Human Development Index Report, published by the UN in 2010. The country

has a market-oriented economy characterized by a high level of foreign trade and a reputation for strong financial institutions. Its main economic sectors are mining, which represents around 19% of its GDP, and financial services which contribute 18%. A wide range of countries and courses selected The program, which has recently gone through some changes ,(see below) is second only to the Saudi Arabian program in terms of funds available. The scholarships are extensively promoted in Chile and became extremely popular with Chileans, attracting over 3,700 applications in 2008, 5474 in 2009 and over 6700 in 2010. This interest was highlighted at the Expo-Estudiante Becas Chile fair in May 2010 which attracted over 15,500 visitors to the three events in Santiago, Antofagasta and Valdivia. The

Santiago event was opened by the Chilean Minister of Education and 14,082 students visited over 90 institutions from 17 countries. In addition to the individual institutions from each country, national education associations and embassies from each country also participated

have already been accepted by the institution before applying for the scholarship and cannot be only an applicant to the institution. This is intended to improve the effectiveness of the program and reduces the chance of the funds not being used if the overseas university rejects the application.

including the British Council, Campus France, DAAD, Edu-Canada, Education USA, Fulbright Commission, Nuffic, Universidade.es and CRUS (Switzerland).

Another important change is that the language course scholarships will be separated from the postgraduate course scholarships. Students who are accepted for a postgraduate course but who need to bring their language skill up to the level required for their course abroad must apply for a separate scholarship for the language course.

There is interest in a wide range of countries and subjects, with the USA being the most popular followed by the UK and Spain. However, Australia, Canada, Germany and France also receive a significant share of the scholarships. Despite the economic worries, European institutions are still expected to receive a significant proportion of 2012 and 2013 scholarships but there is an increasing interest in developing economies and Asia. Other countries selected by scholarship recipients in 2010 included: New Zealand, Italy, Argentina, Brazil, Switzerland, China, India, Netherlands, Ireland and the Scandinavian countries. Evolution of the BECAS Chile program From 2011 some modifications of the requirements to apply for the scholarships have been introduced. The modifications include that the applicant must

Sharp increase in number of Chileans studying abroad The scholarship program and the strong and consistent growth of the Chilean economy has resulted in the number of students travelling abroad increasing steadily over the last few years. Canada also has seen a sharp increase in enrolments from Chile and the USA is making inroads with the efforts of the very active Education USA office in Santiago. The US remains the most popular destination for overseas study. Australia and New Zealand have also increased the number of Chilean students studying there, especially in language and vocational training courses. This in turn has led to a greater range of countries and institutions actively recruiting in Chile and participating in events such as Europosgrados and Expo-Estudiante. Though Chilean numbers overall are small in comparison to Brazil or Colombia, there is no doubt the scholarship program is having a significant effect on the number of Chileans planning to study abroad. This is also creating an awareness of the importance of having international experience and motivating people to undertake a wide range of course abroad – not just at the postgraduate level.

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Education news

In brief... South Korea: Global Campus for foreign universities South Korea is encouraging foreign universities to set up campuses at the Songdo Global University Campus, or SGUC.

US LAUNCHES GLOBAL PUSH TO SHARE ELT SKILLS Promotion of expertise through public-private partnership inspired by British Council model. The US state department, already established as a major provider of English language teaching support through its international public diplomacy strategy, is seeking to promote more aggressively US ELT

skills and expertise to meet the growing global demand for language learning. The state department’s partner for what is being seen as a shift in strategy will be the main US ELT professional association Tesol, which has 9,000 members in the US and a further 3,000 abroad.

non-EU students in UK universities Rises as domestic AND EU numbers FALL Application figures released in February 2012 for the forthcoming academic year, the first in which higher tuition rates in much of Britain will be in effect, show a decline of 8.7 percent for applicants from Britain, with the biggest drop in England, where fees will nearly triple this autumn. The number

of applications from EU countries, whose students pay the same rate as domestic British students, decreased by 11.2 percent, but the number of applications from prospective students from outside the EU, who pay much higher rates, rose by 13.7 percent.

The scheme is located in a free trade area, the Incheon Free Economic Zone (IFEZ). Helena Jung, its project manager, explained the campus would “not actually be an independent university”, rather “a university complex where foreign universities are located together”, built by the Incheon authorities rather than the universities themselves. Each university will grant its own degrees to students and be responsible for its own academic administration. But a special independent administration would manage campus facilities. The IFEZ authorities want to attract 10 foreign university branches, each providing “their most competent academic programmes”. As a result, “the campus will be able to act as a comprehensive university as a whole,” said Jung.

25 YEARS OF BMI BMI, which celebrated 25 years in 2011, organizes the leading international education fairs in Latin America and have been involved in organizing events in Asia, Europe, North America and Australia. In addition, BMI organize specialized agent workshops in Brazil, Colombia, Canada, and is joint organizer of GEAW - The Global Education Agent Workshop which takes place every October in Istanbul.

The articles published in this Education News have been written/produced with information supplied by the following organizations, sources and websites: Australia Education International (AEI) AVAA Becas Chile British Trade International CampusFrance Caracol Radio China Daily CIA’s World Factbook Colfuturo CPS/FGV from microdata of PNAD/IBGE DAAD DFAIT Canada Economist Intelligence Unit Education USA El Mercurio European students’ union Europosgrados Expo-Estudiante Folha de Sao Paulo Fotlia.com ICETEX Institute of International Education (IIE) Instituto Ecuatoriano de Crédito Educativo y Becas Istockphoto.com LA República Newspaper Ministerio de Educación Nacional Colombia’s National Education Ministry NMC Research Report NUFFIC O Globo OECD Revista Dinero Salão do Estudante The British Council The Chronicle of Higher Education The Economist The Guardian The Malta Independent Online The Media Line The Pie News The World Bank UCAS UNESCO University World News Wikipedia

In 2011, 170,000 visitors, 675 international exhibitors and over 400 educational agencies participated in a BMI event.

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Educational News 2012