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International Student Recruitment Fairs & Agent Workshops

www.bmimedia.net


Who we are

BMI, which celebrated its 25th anniversary in 2011, has been involved in organizing international student recruitment fairs and agent workshops on five continents. In Latin America, BMI is the market leader with the largest fairs both in terms of number of visitors and the number of participating education providers.

Since 1986, BMI has organized education events in Argentina, Brazil, Canada, Chile, Colombia, Ecuador, Germany, Hong Kong, Italy, Korea, Malaysia, Mexico, Panama, Peru, Singapore, Spain, Switzerland, Venezuela and the USA. In Latin America, BMI organizes the Salao do Estudante Fairs in Brazil which take place twice a year (March & September). Each event is comprised of a series of seven fairs in each of Brazil’s main student recruitment markets. Over 90% of exhibitors rate both the quantity and quality as excellent and the fairs are renowned as the premier international education fairs in Brazil. As well as the largest student recruitment fairs in Brazil, BMI organizes the Expo-Estudiante fairs which are the leading fairs in Spanish-


“Awesome! Great turnout and quality – A truly excellent fair” Nadia Redman, Assistant Director, Admissions & Recruitment University of Delaware

speaking Latin America. These take place as a series in May and September/October each year (in Ecuador, Colombia, Venezuela & Peru) and attract over 60,000 visitors.

workshop will allow international education providers to meet over 100 international agents from 35 countries over two days in Istanbul.

BMI also organise agent workshops in Brazil, Canada, Turkey and will start a new workshop in China in 2013. These events are strategic networking opportunities which introduce educators to suppliers of international students. The BMI Agents Workshop, Brazil is the only workshop specifically for institutions who wish to meet Brazilian student recruitment agents. The Canada workshop is designed for Canadian institutions who wish to meet agencies from key markets that are sending students to Canada.

BMI also operates the Europosgrados fair in Colombia on behalf of DAAD and Campus France and in October 2012 will hold The Brazil Higher Education Fair in São Paulo and Rio de Janeiro.

The Global Education Agent Workshop in Turkey is jointly organized with a2 Fairs. The

In 2011, 170,000 visitors, 675 international exhibitors from 21 countries and over 400 educational agencies participated in a BMI event.


What we do

CANADA › Agents Workshop Canada • Whistler

VENEZUELA

COLOMBIA

› Expo-Estudiante

› Expo-Estudiante

• Caracas • Maracaibo

• Bogotá • Medellín • Cali

› Expo-Estudiante Posgrados • Bogotá • Medellín

› EuroPosgrados

ECUADOR › Expo-Estudiante • Quito

• Bogotá • Medellín

PERU › Expo-Estudiante • Lima

CHILE › Expo-Estudiante • Santiago • Antofagasta • Valdivia


Istanbul, Turkey

TURKEY › The Global Education Agent Workshop

Bogotá, Colombia

• Istanbul

BRAZIL

Salvador, Brazil

› Salão do Estudante • • • • • • • •

São Paulo Rio de Janeiro Belo Horizonte Curitiba Salvador Recife Porto Alegre Brasília

Rio de Janeiro, Brazil

› The Brazil Higher Education Fair • São Paulo • Rio de Janeiro

› The Brazil Higher Education Workshop • São Paulo

› The BMI Agents Workshop Brazil • São Paulo

Whistler, Canada

Santiago, Chile


Now in its 17th year, Salao do Estudante takes place twice a year in March and September. The events are the largest and renowned as the best student recruitment fairs in Brazil.

Over 51,000 students, parents and executives pre-registered online and visited the fairs in March 2012, with 98% of exhibitors evaluating the events as excellent or good. Every major educational agency in Brazil participates in the event, alongside over 200 education institutions from more than 21 countries. The fairs are sponsored by the leading education, travel and news media in Brazil and feature in every major news program in each fair city. The March series is immediately after The BMI Agents Workshop in S達o Paulo where institutions can meet educational agencies from across Brazil who fly into S達o Paulo for the event.


“This was the best exhibition I have ever participated in. Congratulations!” Daiane Lagger, Senior Regional Manager, Swiss Education Group

Each series takes place over a 13 day period with the schedule allowing time for travel and appointments between fairs. All exhibitors have access to discounted hotel rooms in each city and BMI can assist with translation, printing and appointments with agents. Salão do Estudante presents educational institutions with a unique opportunity to recruit students from Brazil – South America’s leading source of international students – through a time and cost-efficient circuit.


Expo-Estudiante is Spanish-speaking Latin America’s leading international student recruitment fair series. The fairs takes place every May, September and October in Chile, Colombia, Ecuador, Venezuela* & Peru.

Now in its 15th year, Expo-Estudiante consistently attracts students that have both the financial & academic ability to study abroad and is therefore the first choice for any institution serious about recruiting from the major markets of Latin America. The events are supported by the main government and private scholarship agencies (Becas Chile, COLFUTURO, ICETEX, SENESCYT and IECE) as well as being sponsored by the leading newspapers and web portals in each country. The May fairs take place in Ecuador, Chile and Colombia and are primarily postgraduate focused. They are also suitable for institutions offering certificate courses and for language


“Fair had a great turnout - quality as well as quantity, all the staff were really helpful. The translator you provided was great. Great job overall!” Chris Caperna, Director Int’l. Admissions, The International Culinary Center

programs, as many students opt to take an intensive course prior to their postgraduate study. The September/October series span across Peru, Venezuela and Colombia, over a 14 day period. *The Venezuela fairs are jointly organized with AVAA, a non-profit organization who is an EducationUSA advising center and a certified partner of the Canadian Embassy in Caracas.


Expo-Estudiante Becas Chile are the most important international higher education fairs in Chile. The 2010 event was opened by The Chilean Minister of Education and attracted over 15,500 visitors. The fairs which take place every two years (with the next fair scheduled for May 2012 ) are organized in cooperation with Becas Chile – Chile’s postgraduate government scholarship program. The program began in 2008 and is awarding 3,300 scholarships annually up to 2018. The Becas Chile program underlines the government’s commitment to educate Chileans to the highest possible standard and the program includes tuition fees, cost of living expenses, travel costs and medical insurance. Language courses are also covered under the terms of the scholarship for those students that may need to polish their language skills before being able to study at the postgraduate level. Over 90 institutions from 17 countries including the British Council, Campus France, DAAD, Edu-Canada, Education USA, Fulbright Commission, Nuffic, Universidad.es, Ministry of Higher Education–Israel and CRUS (Switzerland) participated in 2010.

The scholarship program and the strong and consistent growth of the Chilean economy has resulted in the number of students travelling abroad increasing sharply over the last few years. The Expo-Estudiante Becas Chile event is therefore a must for any institutions wishing to recruit Chilean students.


In October 2012, BMI will hold Brazil’s premier international higher education recruitment fair which presents the perfect opportunity to talk directly with qualified students interested in taking an undergraduate, postgraduate or MBA course overseas.

The Brazil Higher Education Fairs are your opportunity to recruit qualified undergraduate and postgraduate candidates and will take place in São Paulo on October 27th and 28th and in Rio de Janeiro on October 30th. The fairs will be preceded by The Brazil Higher Education Workshop 2012 (October 25th and 26th in São Paulo) which is an opportunity to form partnerships and academic links with Brazilian Universities (see next page). The fairs are expected to attract 13,000 pre-registered students in Sao Paulo and 7000 in Rio.

at an all-time high and projected to exceed 365,000 in 2012.

In 2011 Brazilian President Dilma Rousseff announced that the Brazilian government (in cooperation with the private sector) will make 100,000 study abroad scholarships available over the next four years in program called `Science without Borders´. At the time of going to print it is expected that 35,000 will be used for undergraduate and 65,000 for postgraduate studies. The program comes at a time when the number of Brazilians travelling abroad is already

supported by:

Senior staff from the `Science without Borders´ program will participate in The Brazil Higher Education Fair and workshop to form partnerships with new institutions and to inform potential recipients about the new scholarship schemes. There will also be an exclusive presentation for international exhibitors to explain the latest developments in the program and how they can benefit.


Europosgrados Colombia is one of the most important higher education fairs in Colombia and the only one to focus on postgraduate study in Europe.

The Europosgrados Fairs which are operated by

It is also an excellent opportunity to establish and

BMI on behalf of DAAD and Campus France take

strengthen cooperation agreements with the best

place annually in November and are supported by

Colombian universities, COLFUTURO and ICETEX

COLFUTURO – a private non-profit postgraduate

who have greatly increased the number of students

scholarship provider and ICETEX – a government

sent to Europe through its scholarship and loan

backed educational loan provider.

programs.

In 2011, over 75 institutions from Europe

Europosgrados Colombia 2012 is therefore the

participated in Europosgrados Colombia and the

perfect opportunity to promote postgraduate

events attracted over 12,800 students across three

programs to Colombian students who are planning

cities. The fair was supported by Universidad.es

to study in Europe in 2013.

from Spain and Nuffic from The Netherlands and all exhibitors rated the quality of visitors as excellent (83%) or very good (17%). The success and popularity of these events confirms the huge and growing interest for European Postgraduate programs among Colombian students.

supported by:


The BMI Agent Workshops bring together international educators and carefully screened high-quality student recruitment agents. These allow participating institutions to grow international student enrolments, network with potential new representatives and build long term relationships. BMI workshops always include great opportunities to continue meetings with agents in a more informal setting. Long networking lunches, a welcome cocktail reception and gala dinner party are always included in the schedule.

BRAZIL BMI Agent Workshop The workshop is synchronised with the Salão do Estudante fair dates and institutions participating in both events benefit from discounted package prices. As almost every major agency in Brazil participates in the BMI fairs we are in an informed position to be able to invite the right agents to the workshop – agents that are actively sending students and looking for new partners.

The Brazil Higher Education Workshop Held on October 25 and 26 in São Paulo directly before The Brazil Postgraduate fairs, the workshop will allow international educators to meet directors and key staff of the international offices of Brazilian Universities to discuss exchange programs and form institutional partnerships. The workshop will allow time for 22 pre-scheduled meetings of 25 minutes each and informal networking over lunch and dinner with over 50 Brazilian universities.

CANADA The BMI Agents Workshop – Canada is exclusively for Canadian education institutions to meet new agents from around the world. The workshop is sponsored by Air Canada who fly in 70 agents from key global markets to meet with a maximum of 40 Canadian educators.

GEAW - GLOBAL EDUCATION AGENTS WORKSHOP Jointly organized by BMI and a2 Fairs, the GEAW is held annually in Istanbul. Institutions can then stay on to participate in the a2 Fall circuit of student fairs in Istanbul, Ankara and Izmir. Over 100 agents are expected from Europe, Asia, Latin America, Middle East and North Africa. This means there will be a significantly larger number of agents than schools. In addition to the workshop and spectacular networking functions, participating institutions will be able to keep abreast of the latest news in informative seminars on key international markets.

CHINA The BMI Agents Workshop China will take place in 2013 and is for institutions who want to build relationships with agents from China, Taiwan, Vietnam, Singapore, South Korea, Thailand, Hong Kong, Malaysia and Indonesia. The workshop will host up to 80 agents from China and South East Asia who are interested in meeting education providers from around the world in a 2 day workshop and networking event.


Why choose BMI? We have over 25 years of experience in organizing hugely successful international student recruitment fairs around the world. We are the best option to increase your international student enrollments.

Quality visitors No other events in Latin America are rated as highly as the BMI events. Over 90% of participants and exhibitors rate the visitor quality and quantity as excellent.

Outstanding promotion Our marketing is always calculated to reach your target market. In addition to the standard promotion BMI uses News TV, radio, newspapers, national magazines (including in-flight) and a comprehensive on-line strategy to make sure we are reaching every student (and their parents) in our target markets.

Incredible value We are the leading and largest international student recruitment fair organizer in Latin America and offer the best value and return on your investment.

Excellent organization Always exceeding clients expectations! BMI’s attention to detail is legendary and staff are always on-hand to give assistance or advice – before, during and after the events.

Perfect timing The BMI fairs are always held at the right time of year in each country - at a time when students and executives are choosing their next course abroad.

World class agents We are very selective in the agents we invite and confirm to participate in our workshops. As almost every major agency in Latin America also participates in our fairs, we have an intimate knowledge of which are the best and most active agents in each country.

Best locations “Location Location Location” – BMI regularly reviews and chooses the best location to hold our fairs and maximise the exposure and return on investment for all exhibiting institutions.


Testimonials The testimonials here reflect just a handfull of comments and experiences from past participants at our fairs and workshops:

Daiane Lagger, Senior Regional Manager, Swiss Education Group, Switzerland “This was the best exhibition I have ever participated in. Congratulations!”

Sylvia Johnson, Director, Codrington Language Centre, Barbados “The fair was amazing – busy from start to finish and great quality. I hope to attend many more events organized by BMI. Many thanks.”

Rowan Hinton, Bond University, Australia “Excellent! Well organized and constant flow of people interested in Bond and Australia.”

Rory Curley, Sales + Marketing Manager, Galway Cultural Institute, Ireland “Very good fair. The quantity and quality of students was very good.”

David Smeke, Marketing Director, Inlingua Vancouver, Canada “Probably the best fair I have been in the last few years, congratulations!”

Eddy Leite, ELS Language Centers, USA and Canada “I’ve been working with BMI for a number of years and I choose you guys because you do a good job in bringing quality students with real potential to our booth, and that’s what we’re here for.”

Jennifer Campbell, The Art Institutes International, USA and Canada “You are the biggest fair in this market for us and have been great to work with. Thanks.”

Deirdre Malone, Area Manager, Eurocentres, UK

Jennifer Johnston, Missouri State University, USA “The best workshop I’ve ever attended. We got great results from BMI Colombia Fair.”

Mike Kliman, Director, International Programs, Richmond School District, Canada “It’s a very successful event for us. The fair has only been going for two hours and we already have three confirmed registrations – you can’t ask more than that.”

Milagros Martinez, Universidad Politecnica Madrid, Spain “The fair has been very good, with lots of students who had very clear idea of what they wanted.”

Penelope Megret-Thiebaut, International Development Coordinator, ESC Rennes School of Business, France “Thanks for all support before/during the Fair. Student numbers, quality and enquiries excellent.”

Dan Mabilia, William Angliss Institute, Australia “The right people come to this fair that are really looking for opportunities to study abroad, and we’re maximizing our dollar.”

Karen Di Cato, Deputy General Manager, FIAP Jean Monnet, France “I was really surprised how well everything went. The organization was great and the event was really good. I’ve made very good contacts. Thanks BMI.”

Daniel Rowe, University of Plymouth, UK “I’ve done workshops in Europe, Africa and Asia. This BMI event has been the best organized and focused one of all. I appreciated how any gaps or changes were well dealt with to maximize my meeting schedule and how the agents were all so nice!”

“Thanks for organizing another great fair.” Olivier Schmidt, Baden Württemberg, Germany Guilherme Almeida, Marketing Director, University of California, Riverside, USA “One of the best fairs. Thanks!”

“BMI fairs have a great reputation all over Europe. We’ve been here I don’t know how many times and we’ve always made very good experiences and we love to continue these this year as well.”


Experiência Internacional Website

Experiência Internacional is the most accurate, up-to-date and user-friendly web site for students in Brazil looking to study abroad. This easy-to-use site is the definitive tool to find the right course in the destination of choice.

Experiência Internacional is a web portal for Brazilian students who are planning to study abroad in the near future. The website is a comprehensive guide to choosing a course abroad, applying for a visa, finding accommodation and provides every student with up to date information on all the services they will need when going abroad, from opening a bank account to booking their travels, as well assistance on the documents required for a successful international experience.

Detailed information on schools, colleges and universities including languages courses, high schools, summer courses, certificate courses, postgraduate courses, MBA, destinations, visas, cultural adaptation, accommodation, health insurance, student card, educational fairs and all related information can all be found on the Experiencia Internacional web portal. All institutions participating will have a detailed profile page on the Experiencia Internacional web portal, and this will be linked to Salão do Estudante – Brazil’s largest student recruitment fairs website, which already attracts over 200,000 visitors per show (twice a year).


La u in nch 20 in 12 g

The major portal for Brazilians who are planning to study abroad.

Your institution will have a profile which can be seen by all Brazilian students.


The BMI International Education Agents Database The BMI International Education Agents Database (IEAD) is the most comprehensive list of international education agencies. The database is constantly updated and the key features of IEAD are:

As Universities finally join the trend of recruiting students via education travel agents it seems that every institution is looking for “the right agent�. Agent workshops are a popular way of doing this but you can only meet a limited number of agents in two days, and invariably your competitors will also be participating in the workshop too.

Agencies also tend to have a much higher turnover of staff than most other businesses and often you may not know for months if your key contact has moved on. The International Education Agents Database resolves all these issues and is invaluable for schools wishing to schedule meetings with agents while in-country, organize FAM trips or arrange mailings.

Over 2,000 different international education agencies from around the world.

Name of each agency with key contact, city, phone, email and website address.

Over 2,500 individual contact names at international education agencies.

The contact names of directors and managers responsible for working with students planning to travel abroad.

Quarterly updates of new agencies and change of staff (with new contact details).

The agency breakdown by continent:

Asia - 38% Europe - 28% Latin America - 21% Oceania - 6% Middle East - 3% North America - 2% Africa - 2%


BMI – London office Berkeley House 18-24 High Street Edgware Middlesex HA8 7RP England, UK Tel: +44 208 952 1392 Fax: +44 208 952 8195

BMI – Brazil office Av. Tancredo Neves,1543 Salvador, BA 41820-021 Brazil Tel: +55 71 3617 3717 Fax: +55 71 3617 3704

Email: info@bmimedia.net Website: www.bmimedia.net www.bmiagentsworkshop.com

BMI Brochure 2012  

International Education Fairs and Events

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