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ISSUE #1 SUMMER 2018

BASIC SOCIAL MEDIA MARKETING

Facebook, Instagram and Twitter are FREE real estate. They cost nothing to create and help you generate business and attract more customers.


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Your Twitter

POST PRODUCT PHOTOS

@yourstorename • June 3

We have sloths, snails and puppy dog... Check out our new stationery from Kelly Hughes Designs. #sloth #notecards #stationery #yourbusinessname

Images improve engagement. Regularly post photos of your products on Instagram and Facebook along with informational text in the caption. Also add images to tweets to increase retweets. Make sure to direct people where they can buy your product.

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USE HASHTAGS

Accompany every post with a few hashtags. Hashtags help organize and categorize photo content. They make your post more discoverable and build your audience.

your_instagram Introducing Flower & Vine Hanging Gift Tags. New for 2018! #weddingfavors #gifttags Customer1: So Cute! your_instagram: Thank you! Customer2: I love this design. Where can I find it? your_instagram: It is on www.yourwebsite.com item #FV01W154T 52 likes • 4 comments

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posted 3 days ago

ENGAGE AND INTERACT Responding to comments and tweets is a great way to build personal relationships with potential and existing customers. Comments make your brand feel more personal and better connect you with your target audience.


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UTILIZE YOUR FACEBOOK COVER PHOTO The header of your Facebook page is free billboard space. Your profile photo and cover photo are the first things people see when they visit your page - so use them to their full potential. (The cover photo below and others are available to download at dealer.printswell.com under the marketing materials tab.)

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PIN TO TOP If you’ve got an important marketing message that you want to make sure people see, then put it in a

Facebook post and pin it to the top of your page. They can be posts about current or upcoming sales or a new product photo.

YOUR FACEBOOK Your Store

May 28 at 9:34 am

30% off All Things Wedding with promo code WED318. Shop now at www.yourwebsite.com

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POST SALES PROMOTIONS People tend to react well to promotions when combined with appealing product posts. Use a real

product photo and add text in the caption to describe the sales promo. Current sales graphics and product photos

18

4 comments • 1 share

are available for download to dealer.printswell.com.


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CAPITALIZE ON SEASONAL AND UNIQUE EVENTS

Seasonal or timely events can help you boost engagement. Showcase your products with themes for holidays, events and activities (Christmas, New Year’s, Valentine’s Day, Graduation Season). Be creative and also post themes for Summer Parties, Back to School Season, etc. Regularly check to see what is trending, and take advantage of trending topics with relevent content.

Visit dealer.printswell.com

for lifestyle photographs of products. They are easily downloadable for you to use on social media posts. New images are regularly added. Contact marketing@printswell.com with questions, feedback, requests or for more information.

VISIT PRINTSWELL’S SOCIAL MEDIA FOR MORE FUN POST IDEAS

Dealer Tips #1  

Basic Social Media Marketing

Dealer Tips #1  

Basic Social Media Marketing