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DESIGN CHAPTER 16

DESIGN IS A FIGHT AGAINST THE UGLINESS. It is anything but a happy accident. It is a thoughtfully crafted product of hard work that has to be honed and distilled. Effective design embraces the notion that simplicity wins because wide-open spaces are clear and accessible. It is exciting and imaginative, pays attention to detail and is tailored specifically to a target audience. Effective design takes use of a process: Research, audience study, storyboards, critiques, and organization. Effective design takes use of accurately portrayed elements: Color, type, image, whitespace, positive and negative space, and rule of thirds. Effective design takes use of motion: Direction, continuance, and rhythm.

EFFECTIVE DESIGN Effective design takes use of modification: Contrast, emphasis, and simplicity. Effective design takes use of arrangement: Alignment, closure, dominance, and proportion. Effective design takes use of relationship: Balance, hierarchy, similarity, and unity or proximity. Effective design takes use of motion: Direction, continuance, rhythm.

DESIGN CAN DO SO MUCH MORE THAN JUST PROMOTE OR SELL. Design can unify: American Flag Design can help us remember: Towers of light at ground zero Design can simplify our lives: Metro Card Design can make the world a safer place: Medication Pamphlets Design can help people rally behind a cause, inform and teach, raise money, make us more tolerant, and make us feel better.

PRINT 43 + DESIGN

Printing Solutions – The Print + Design Guide  

Printing Solutions developed The Print + Design Guide – to help you, our clients become more familiar with our world. By reading this print...

Printing Solutions – The Print + Design Guide  

Printing Solutions developed The Print + Design Guide – to help you, our clients become more familiar with our world. By reading this print...

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