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Bright Blue: electric, energy, brisk, vibrant, flags, stirring, impressive, aquatic, high spirits, exhilarating Deep Blue: credible, authoritative, basic, conservative, classic, strong, reliable, traditional, uniforms, service, nautical, loyal, confident, professional, thought-provoking, introspective, aids concentration, clarify thoughts, aloof, distant, melancholy

PURPLE Embodies the balance of red’s stimulation and blue’s calm. Sense of mystic and royal qualities. Often well liked by very creative or eccentric types and is the favorite color of adolescent girls. It uplifts, calms the mind and nerves, offers a sense of spirituality, and encourages creativity.

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Lavender: romantic, nostalgic, fanciful, lightweight, lightly scented Mauve: wistful, sentimental, thoughtful Amethyst: curative, protective, peace of mind

Blue Purples: contemplative, meditative, spiritual, soul-searching, intuitive, mysterious, enchanting Red Purple: sensual, thrilling, intensely exciting, dramatic, creative, witty, expressive Deep Purple: visionary, rich, royal, prestigious, subduing, distant, introspective

GRAY Color of intellect, knowledge, and wisdom. It is perceived as long-lasting, classic, and often as sleek or refined. It is dignified, conservative, and carries authority. A perfect neutral, which is why designers often use it as a background color. It unsettles and creates expectations. Neutral Gray: classic, sober, corporate, practical, timeless, qualify, quiet, neutrality, logical, unobtrusive, deliberate, reserved, fundamental, basic, modest, efficient, dutiful, methodical Charcoal Gray: steadfast, responsible, staunch, accountable, conscientious, resolute, restrained, conservative, professional, classic, sophisticated, solid, enduring, mature, business-like, dull, conformist, detached

Printing Solutions – The Print + Design Guide  

Printing Solutions developed The Print + Design Guide – to help you, our clients become more familiar with our world. By reading this print...

Printing Solutions – The Print + Design Guide  

Printing Solutions developed The Print + Design Guide – to help you, our clients become more familiar with our world. By reading this print...

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