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Light Pink: romantic, affectionate, compassionate, soft, sweet tasting, sweet smelling, tender, delicate, innocent, fragile, youthful Peach: nurturing, soft, fuzzy, tactile, delicious, fruity, sweet tasting, sweet smelling, inviting, warm, physical comfort, intimate, modest, embracing Coral: life force, energizing, flexibility, desire

ORANGE Sparks more controversy than any other hue. Usually strong positive or negative association to orange and true orange generally elicits a stronger love it or hate it response than other colors. Fun and flamboyant orange radiates warmth and energy. It stimulates activity and appetite, and encourages socialization.

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Tangerine: vital, juicy, fruitful, energizing, tangy Vibrant Orange: fun, whimsical, childlike, happy, glowing, sunset, hot, energizing, active, gregarious, friendly, good natured, expansive, spontaneous, optimistic, communicative, jovial, sociable, self-

assured, persuasive, animated, loud, raucous, frivolous Ginger: spicy, flavorful, tangy, pungent, exotic Terra Cotta: earthy, warm, country, wholesome, welcoming, abundance

YELLOW Shines with optimism, enlightenment, and happiness. Advances from surrounding colors and sparks creative thought. Yellow stimulates mental processes and the nervous system, activates memory, encourages communication. Golden Yellow: nourishing, buttery, tasty, sunbaked, wheat, hospitable, comfort, comfort food. carries the promise of a positive future Bright Yellow: illuminating, joyful, hot, lively, friendly, luminous, enlightening, energetic, sunshine, stimulating, innovative, radiating, awareness, surprise, caution, cowardice, betrayal, hazard Light Yellow: cheering, happy, soft, sunny, warming, sweet, easy, pleasing, babies Chartreuse: artsy, bold, trendy, startling, sharp, pungent, gaudy, tacky, slimy, sickening, mold

Printing Solutions – The Print + Design Guide  

Printing Solutions developed The Print + Design Guide – to help you, our clients become more familiar with our world. By reading this print...

Printing Solutions – The Print + Design Guide  

Printing Solutions developed The Print + Design Guide – to help you, our clients become more familiar with our world. By reading this print...

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