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DESIGN CHAPTER 12

COLOR PSYCHOLOGY

Colors are a form of non verbal communication that can speak volumes in a fraction of a second. They can instantly set a mood, convey an emotion, invoke a physiological reaction or inspire people to take action. When we harness the right color emotion to help tell a client’s story it can have a powerful effect.

magnetic, assertive, impulsive, adventurous, demanding, stirring, spontaneous, motivating, overly aggressive, violent, warlike, temperamental, antagonistic, danger

PINK

The amount of red is directly related to the level of energy perceived. It draws attention and a keen use of red as an accent can immediately focus attention on a particular element. It increases enthusiasm. Stimulates energy and can increase the blood pressure, respiration, heartbeat and pulse rate. Encourages action and confidence. Provides a sense of protection from fears and anxiety.

Brighter pinks are youthful, fun, and exciting, while vibrant pinks have the same energy as red; they are sensual and passionate without being too aggressive. Toning down the passion of red with the purity of white results in the softer pinks that are associated with romance and the blush of a young woman’s cheeks. It stimulates energy and can increase the blood pressure, respiration, heartbeat and pulse rate. It encourages action and confidence. Pink has been used in prison holding cells to effectively reduce erratic behavior.

Deep Red: rich, elegant, refined, tasty, expensive, mature, sumptuous, cultivated, robust Brick Red: earthy, warm, strong, sturdy, established, Bright Red: exciting, energizing, sexy, passionate, hot, dynamic, stimulating, provocative, dramatic, powerful, courageous,

Bright Pink: exciting, theatrical, playful, hot, attention-getting, high-energy, sensual, wild, tropical, festive, vibrant, stimulating, flirtatious, gaudy Dusty Pink: subtle, cozy, gentle, composed, nostalgic

RED

Inherently Exciting

PRINT 33 + DESIGN

Printing Solutions – The Print + Design Guide  

Printing Solutions developed The Print + Design Guide – to help you, our clients become more familiar with our world. By reading this print...

Printing Solutions – The Print + Design Guide  

Printing Solutions developed The Print + Design Guide – to help you, our clients become more familiar with our world. By reading this print...

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