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My optimism wears heavy boots,

and is loud. - Henry Rollins

With direct mail processing, you setup the postcard, provide a mailing list to send to (or use EDDM mailing to blanket a specific area) and then print the postcards or newsletters with addresses variably printed on each piece. After proper bundling and processing, the product is brought to the post office and sent out via bulk mail USPS and will arrive in the target’s mailboxes within a few days. Well designed campaigns can be measured easily based on received orders and can be adjusted for future mailings. This process is safe, basically effective and delivers a level of expected results. The idea of using door hangers for door-to-door distribution is to designate a specific geo-targeted area (ie. one that is close by your business and may have need of your service) and have a team of reliable people literally walk door to door and place the door hangers on each front door in the area. As residents arrive home and walk in their front door, they can’t help but notice your colorful door hanger as they enter. If the offer presented is one that is eye-catching -- BOOM you get the

sale! If not, maybe they save it for later. Obviously, design is an important consideration, but at least this delivery method insures the first step -- being seen. Email newsletter delivery is quite popular in the business world we have all undoubtedly received them on our inboxes. They are often annoying, many times go unread and sometimes hit our spam filters. However, often enough the right message catches our eye and we click the message to read further and move onto the intended website. This process may or may not lead to a sale, but in either case it builds a small amount of brand recognition so that maybe the next time the reader needs something that you sell, he may just remember who you are and look up your website or call you at that time. Now matter what method you choose, product delivery is important and should be a well thought out part of each marketing campaign.

PRINT 20 + DESIGN

Printing Solutions – The Print + Design Guide  

Printing Solutions developed The Print + Design Guide – to help you, our clients become more familiar with our world. By reading this print...

Printing Solutions – The Print + Design Guide  

Printing Solutions developed The Print + Design Guide – to help you, our clients become more familiar with our world. By reading this print...

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