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PRINTING DELIVERY METHODS Even the most beautifully designed, well branded products will never deliver their intended message if they aren’t seen by an audience. Therefore another very important consideration for your custom printing is how will it be delivered to it’s intended market. Some products are obvious and easy to distribute, others will be seen by simply being displayed on a wall or desk.

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Business cards for example are most often distributed in person, by simple exchange during a chance meeting at a convention trade show or random occurrence. They are the single most important marketing tool available to you and their delivery creates that all important first impression. Aside from the one on one meeting, you should be creative when looking for ways for others to see your business card. For example, leave them in places you frequent such as coffee shops, restaurants and other public areas. This will increase your potential exposure and might just bring you business from an unexpected source.

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Banners and flyers are other products that sort of “deliver” themselves. They are usually on display somewhere and their message is delivered upon a person simply viewing them. Make sure you message is strong, bold and quick-hitting because the window of opportunity to catch a potential customers eye is very short - maybe 3 seconds. If you are looking for a more direct approach to delivering your message we suggest some specific products; a. Postcards/Newsletter for direct mail distribution b. Door hangers for door-to-door distribution c. eNewsletters for electronic distribution Each of these methods also require a directed, matter of fact design approach that requires a strong call-to-action, however since they are initially distributed to a target that is potentially more qualified to need what you are selling - your chances for success in theory become better.

Printing Solutions – The Print + Design Guide  

Printing Solutions developed The Print + Design Guide – to help you, our clients become more familiar with our world. By reading this print...

Printing Solutions – The Print + Design Guide  

Printing Solutions developed The Print + Design Guide – to help you, our clients become more familiar with our world. By reading this print...

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