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bold letters and let people know they are getting something FREE if they call you. Think of it as the hook that catches the fish. Great design, bright vivid colors and quality products are the bait that initially attracts them, but it’s the CTA that they get hooked on. Find a service or product offering that will be enticing to your audience – and then “call it out” as a bonus or incentive to contact you for more details. 4. Marketing Cycle- It is important to remember that it is difficult for the marketing cycle to go from introduction to purchase immediately. Therefore, you should think of your marketing plan as a baby step process that builds credibility and reputation with each progressive step – leading up to the eventual sale. This approach may take more time, but will eventually payoff in the long run with client loyalty and referrals. This strategy also requires some risk/ reward analysis based on your industry and target market. For example, if you are a pizza company that is advertising a weekend special, your cycle needs to be more aggressive towards the quick sell as opposed to the company that is trying to sell a solar panel

upgrade for your home. You know your business better than we do, so be smart in your approach and try to put yourself in the consumers shoes. 5. Know your numbers and listen to them- It is imperative to set realistic expectations about any investment in your available marketing channels. In your initial marketing plan, be sure to outline the expected cost and realistic return of each channel. Sometimes the cost outweighs the benefit and the numbers say to change your approach. Build a clear picture of what you are trying to accomplish and then listen to what the numbers tell you. Don’t try to force something that simply doesn’t make sense. We can assist in this process if needed. 6. Understand who your target audience isConduct research and spend some time looking at who is going to be purchasing your product or service. Ask qualifying questions …. Is your market primarily female or male? What age group is most prevalent? What kind of income do they have? How many children? Etc, etc. These are all important

PRINT 14 + DESIGN

Printing Solutions – The Print + Design Guide  

Printing Solutions developed The Print + Design Guide – to help you, our clients become more familiar with our world. By reading this print...

Printing Solutions – The Print + Design Guide  

Printing Solutions developed The Print + Design Guide – to help you, our clients become more familiar with our world. By reading this print...

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