Page 1

Decimal to Fraction Converter Plus

MSI/MSF Calculator

Paper Weight Calculator

Font Sizes

PRINT A-Z

Decimal to Fraction Converter

2-up Page Imposition

4-up Page Impositions Version 1.1

8-up Page Impositions

16-up Page Impositions

Book Thickness Calculator

Basis Weight 5

Grammage2

Mweight2 Version 2.0

M-Weight Calculator

M-Weight To Basis Weight

Paper Roll Length

Any Roll Length

Roll Weight

Paper Roll Volume

Paper Skid Volume

Pre-Press Gray Levels Version 1.1

Scanning Resolution for Line Art Version 1.1

Scanning Resolution for Halftones Version 1.1

Maximum Required Output Halftone Dot Pre-Press File Halftone Screen Resolution Size Version 1.1 Size Version 1.1 Ruling

Points Converter1

Points Converter2

Scaling for Enlargement or Reduction Version 1.1

Scale Factor Version 1.1

Equivalent Basis Weights, Version 2.0

Flexo Plate Distortion Version 2.1

Gatefold Maker Version 1.1

Folding Machine Output

Diametric Pitch

Diametric Pitch2

Gate Fold Template Version 1.2

Creep (push-out) Version 1.1

Apps for the Printing Industry (see inside for details)

Vol. XVI • No. 91 • FEBRUARY 2014 Rs. 20


With Best Compliments from

Lakshmi Cottage Industry

Manufacturers of all sizes and varieties of ENVELOPES WEDDING CARDS VISITING CARDS FILES (Flat & Lever) n

Distributors

114 (Old No.120) Swamy Naicken Street Chintadripet Chennai  600 002

STYLUS X and UVX Visiting Cards n

Dealers PAPERS & BOARDS

PHONE 2345 2020,  2345 2021 MOBILE 98401 32133 E-MAIL lci@vsnl.net N. VENKATESAN, Partner

(Patron Member of The Forum)

6/6


The Printing Technologists Forum REGISTERED  No. 149/1989

2, Venu Reddy Street, Guindy Chennai 600 032

e.mail: theprintforum@gmail.com Office-bearers R. S. Bakshi, President Mobile  98842  71089 P. Chellappan, Vice-President I Mobile 93810  01810 Rm. Senthilnathan, Vice-President II Mobile 98410 41997 M. Venkatesan, Hony. Gen. Secretary Mobile 98842 74908 Dr. B. Kumar, Hony. Joint Secretary Mobile 94440  51707 R. K. Sridharan, Hony. Treasurer Mobile 98416  47690

Committee Members V. S. Raman, 99403 19704 R. Venkatasubramanian, 98402 60413 Dr. N. Rajeswari, 99629 29091 T. E. Srinivasan, 98403  55284 Rajesh Jayaraman, 98407 90945 Rakesh Kukillaya, 98840 80478 N. R. Kumar, 99401 72067 Prof. Dr. Rajendra Kumar Anayath, 99401 15456 R. Durai, 93809 60855

From President’s Desk Dear Members My apology for bringing out this issue so late. Due to unforeseen circumstances it got delayed. The second year of my Presidency is about to come to an end and this is the last but one issue (Next issue - March April 14) will be the first one in the next financial year. In June, you shall be electing a new team. The financial year 2013-14 being got over at March end, I shall just reminisce a bit about our team’s 2 year term. During these two years our team has tried to focus on several issues and to bring about a change in the way we were looking at and the way we should be looking at printing. The streamlining of the operations of the organisation with the removal of many concepts that were becoming a bottle neck in the operations of the organisation. The fee structure was rationalised and amended to retain more members and to improve the membership of THE FORUM. The system of sending reminders for payment of the fees has been modified to reduce the burden of work. Towards emphasizing on digital, Print Forum has become an e-version and members are requested to send their email addresses so that the magazine can be sent to them. It is also decided to set up a website so members can download the magazine and other information directly from the website. We are organising a one day seminar titled, “Navigating the Digital Landscape in Publishing Today”, on 26th April 2014 (you would have received the mailers). The publishing industry is on the road to innovation and is bustling with sea changes in tool development. Cloud computing is one such innovation capturing our attention. Awareness on the emerging trends and demand requirements in the market is essential. Superior and better publishing tools help transform the creation and delivery of publishing content in the coming days. I request you all to attend in large numbers.

Advisory Committee (Past Presidents of THE FORUM) M. S. Nagarajan V. Subramanian Vipin Sachdev Dr. N. Sankaranarayanan R. Narayanan D. Ramalingam R. Jayaraman

Yours Sincerely

R S Bakshi rsbakshi@colourdot.co

n 

All communications about THE FORUM and the Journal are to be addressed to Hony. General Secretary The Printing Technologists Forum 2, Venu Reddy Street, Guindy, Chennai - 600 032.

January - February 2014 / Vol. XVI, No. 91 Print Forum  1


Print Forum Carbon paper Regd. with RNI Under No. 71818/99

January - February 2014 Vol. XVI / No. 91 The Official Journal of The Printing Technologists Forum Chennai Rs. 120 per annum (Six issues)

In this issue . . . Carbon paper played a key role 2 What’s new in Printing Industry Apps 3 Landa Nanographic Printing 6 Fuji’s New Security Label 8 Polar gets Vodka Labels to shape 9 Quark Enterprise Solution 10 Process Automation 11 NPES IPAMA Chennai Conference 13 New Print Buyers 14 Pocket Printer 15 Romancing Print 16 Bird’s eye view of Newspaper industry 17 Jet Leader 1000 20 Holography catches the eye for Packagers 21 Launch of 38 Hundred Labels & Prints 22 Importance of Scoring & Creasing 23 Polymer replacing paper 24 Future of Visiting cards 25 QR Codes 26 Members Page 28

Our Supporters . . .

played key role 200 Years ago carbon paper was invented, which led to the typewriter.

“Carbonated paper” (it really was not fizzy) was invented in 1806, when Englishman Ralph Wedgwood patented his “Stylographic Writer.” Pellegrino Turri invented a typewriting machine in Italy in 1808, and since “black paper” was essential for the operation of his machine, he perfected his form of inked paper contemporaneously with Wedgwood. Wedgwood extended the idea into a method of making copies of private or business letters. The writer wrote with a metal stylus on a sheet of paper thin enough to be transparent, using one of the carbon sheets to obtain a black copy on another sheet of paper placed underneath. The retained copy was in reverse on the underside of the transparent top sheet, but since the paper was very thin (like tissue paper) it could be read from the other side where it appeared correct. In 1823 Cyrus Dakin of Concord, Massachusetts, was making carbon paper similar to Wedgwood, and selling it to the Associated Press. In 1870 the AP was covering the balloon ascent of Lebbeus H. Rogers, a promotional stunt in Cincinnati for a firm in which Rogers had just been made a partner. During an interview in the newspaper offices after the flight, Rogers saw Dakin’s carbon paper and also saw its commercial potential for copying office documents. L.H. Rogers & Co. was founded in New

York and made its first major sale to the U.S. War Department. In 1872 the typewriter helped Rogers hit the big time. Carbon paper was made by hand—a mixture of carbon black (a pigment) and oil in naphtha (a solvent) was applied to sheets of paper using a wide brush. Rogers’ company developed the first carbon-coating machine, and introduced the use of hot wax applied by rollers. Rogers went on to produce the first typewriter ribbons (long thin strips of carbon paper). Although the photocopier probably struck the biggest blow to carbon paper and other methods of copying. NCR (No Carbon Required paper) was developed by National Cash Register in 1954. This process relied on the pressure of a pen or typewriter to induce a chemical reaction between different coatings on adjacent sheets of paper. The original was produced by the pen or typewriter, while the chemical reaction left a blue image on subsequent pages. It was used for forms. The “cc” in the corner box of your e-mail originally meant “carbon copy,” not “courtesy copy.” When a letter was to be typed with a “carbon,” a paper sandwich was created of three layers. On top was a sheet of typing paper; next a sheet of carbon paper with the carbon side down, on the bottom was a sheet of lightweight paper called onionskin. Many a novice typist put the carbon paper in emulsion up and got a perfect copy—on the back of the original letter. n Courtesy : www. proprint.com.au

Advertisers Cover : Lakshmi Cottage Industry Publisher B. G. Kukillaya, Ph: 4228 7300 Editor R.S.Bakshi, Ph: 2454 1893 Printer K. Ramachandran, Ph : 42133245

n  Copyright for all materials published in PRINT FORUM remain with the authors/editors/publishers of the respective magazines books/newspapers from which materials are reproduced. n  The facts set out in PRINT FORUM are from various sources which we believe to be reliable and true to the best of our knowledge. However, we cannot accept no legal liability of any kind for the publication contents, nor for the information contained therein, nor conclusion drawn by any party from it.1 n  Further it is notified that neither the Editor, Publisher or the Printer, or the President and his Team of The Forum will be responsible for any damage or loss to anybody arising out of any error or omission in PRINT FORUM. Members/Readers are advised to satisfy themselves about the merits and details of each before taking any decision. n  Articles and materials appearing in the pages of Print Forum are drawn from a number of sources : books, journals, newspapers and internet - current as well as very old. To many editors of various technical journals and newspapers, the accomplished authors and business leaders who have shared their wisdoms and their words whose articles published in these journals, and their publishers, we owe our debts and gratitude which is difficult to assess or acknowledge. We always acknowledge the sources of every article and materials published in every issue of PRINT FORUM at the end of the articles, with our courtesy. n  Ours is a member supported non-profit organisation and our main objective is to spread print-knowledge to all within our limitations and constraints.

2  Print Forum / Vol. XVI, No. 91 / January - February 2014


What's New in Printing Industry Apps? The following 40 paper and printing industry productivity apps are currently available from the App Store. All apps are compatible with the iPhone, iPod touch and iPad: Decimal to Fraction Converter Plus This app converts terminating and repeating decimals into fractions, as well as fractions into decimals. https://itunes.apple.com/WebObjects/MZStore. woa/wa/viewSoftware?id=688975004&mt=8

MSI/MSF Calculator This app estimates how many thousands of square inches and square feet are in a paper roll from given roll weights, basis weights and basic sizes. https://itunes.apple.com/WebObjects/MZStore. woa/wa/viewSoftware?id=675749343&mt=8

Paper Weight Calculator This app calculates the weight of paper based on paper classification, basis weight or grammage, size, and sheet quantities. https://itunes.apple.com/app/paper-weightcalculator/id574035789?mt=8

Font Sizes This app displays the size of 151 type fonts nearly identical to fonts printed on a physical medium.

supplemented by annotations and high-quality illustrations. The app requires an active Internet connection. http://itunes.apple.com/app/print-a-z/ id534980859?mt=8

Decimal to Fraction Converter This app converts decimals to fractions and vice versa. http://itunes.apple.com/WebObjects/MZStore. woa/wa/viewSoftware?id=507604935&mt=8

2-up Page Imposition This app generates 2-up imposition diagrams without any page count limitations. Signatures can be imposed according to the two major imposition methods: 1. Sheetwise for perfect or thead-sewn binding. 2. Sheetwise for saddle stitching. Additionally, the app provides information for the folding machine operator as to which folding units and buckle plates have to be activated for a given signature imposition. http://itunes.apple.com/app/2-up-pageimposition/id493840797?mt=8

4-up Page Impositions Version 1.1 This app generates 4-up page imposition diagrams without any page count limitations. Signatures can be imposed according the four major imposition methods: 1. Sheetwise for perfect or threadsewn binding. 2. Sheetwise for saddle-stitching.

Display-type is generated up to 72 points and text-type up to 16 points.

3. Work & Turn for perfect or threadsewn binding.

http://itunes.apple.com/app/font-sizes/ id555899515?mt=8

4. Work & Turn for saddle-stitching.

PRINT A-Z Over 2,400 printing, paper, pre-press, bindery and graphic communications related computer or business terminology definitions. Numerous definitions are

Version 1.1 has a new Home screen icon and more precisely stated Alert prompts. Page numbers have been moved to the center of the page width and the app now provides information for the folding machine operator as to which folding units and buckle plates have to be activated for a given signature imposition.

http://itunes.apple.com/WebObjects/MZStore. woa/wa/viewSoftware?id=449249322&mt=8

8-up Page Impositions This app generates 8-up imposition diagrams without any page count limitations. Signatures can be imposed according to the four major imposition methods: 1. Sheetwise for perfect or threadsewn binding. 2. Sheetwise for saddle stitching. 3. Work & Turn for perfect or threadsewn binding. 4. Work & Turn for saddle stitching. Additionally, the app provides information for the folding machine operator as to which folding units and buckle plates have to be activated for a given signature imposition. http://itunes.apple.com/app/8-up-pageimpositions/id491154303?mt=8

16-up Page Impositions This app generates 16up imposition diagrams without any page count limitations. Signatures are imposed according to the four major imposition methods: 1. Sheetwise for perfect or threadsewn binding. 2. Sheetwise for saddle stitching. 3. Work & Turn for perfect or threadsewn binding. 4. Work & Turn for saddle stitching. Additionally, the app provides information for the folding machine operator as to which folding units and buckle plates have to be activated for a given signature imposition. http://itunes.apple.com/app/16-up-pageimpositions/id492100835?mt=8

Book Thickness Calculator This app calculates the thickness of books in millimeters from the number of pages, paper weight (GSM), and cover thickness.

January - February 2014 / Vol. XVI, No. 91 Print Forum  3


The app also features a compensation function for books that have already been printed so that book thickness calculations of re-runs on identical paper stock, but different page counts, will be highly accurate. http://itunes.apple.com/app/book-thicknesscalculator/id459990015?mt=8

BasisWeight 5 This app converts the Grammages (GSM) of 8 paper categories to their Basis Weight. http://itunes.apple.com/us/app/basisweight5/ id421703573?mt=8

Grammage2 This app converts the Basis Weight of 8 paper categories to Grammages (GSM). http://itunes.apple.com/ar/app/grammage2/ id416451122?mt=8

Mweight2 Version 2.0 This app converts the M-Weight of paper to Grammage (GSM). In Version 2.0 calculations are now triggered from the keyboard's return key or a background tap instead of a button. http://itunes.apple.com/us/app/mweight2/ id425910510?mt=8

M-Weight Calculator This app converts the Basis weight of 8 paper categories to M-Weight. http://itunes.apple.com/us/app/m-weightcalculator/id427808228?mt=8

M-Weight To Basis Weight This app converts the M-Weight of paper to its basis weight, based on 8 paper categories. http://itunes.apple.com/us/app/m-weight-tobasis-weight/id427500575?mt=8

Paper Roll Length This app calculates the length of a roll in feet, based on 8 paper categories, roll

weight, roll width and the paper's basis weight. http://itunes.apple.com/us/app/paper-rolllength/id427724293?mt=8

Any Roll Length This app calculates the linear length of any roll material in feet or meters, based on the material thickness, roll diameter and core diameter. http://itunes.apple.com/us/app/any-roll-length/ id428087720?mt=8

Roll Weight This app calculates the weight of a roll from given roll diameter, core diameter and roll width. The weight is calculated in accordance with 9 paper finishes. http://itunes.apple.com/us/app/roll-weight/ id428260647?mt=8

Paper Roll Volume This app calculates the volume of a paper roll in cubic feet and meters from given roll diameters and widths. http://itunes.apple.com/us/app/paper-rollvolume/id428852505?mt=8

Paper Skid Volume This app calculates the volume of a paper skid in cubic feet and meters from the length, width and height dimensions of a paper skid. http://itunes.apple.com/us/app/paper-skidvolume/id429231770?mt=8

Pre-Press Gray Levels Version 1.1 This app calculates the number of achievable gray levels for any output device resolution / halftone screen ruling combination. Version 1.1 has a new icon and the keyboard was changed to a Number Pad. http://itunes.apple.com/us/app/pre--press-graylevels/id429564180?mt=8

4  Print Forum / Vol. XVI, No. 91 / January - February 2014

Scanning Resolution for Line Art Version 1.1 This app calculates the necessary scanning resolution for line art to be printed at different scaling percentages and printer resolutions. Version 1.1 has a new icon and now accepts periods or commas as decimal marks. http://itunes.apple.com/app/scanningresolution-for-line/id430382043?mt=8

Scanning Resolution for Halftones Version 1.1 This app calculates the scanning resolution of halftones according to the scaling percentage, halftone factor and screen ruling used. Version 1.1 has a new icon and now accepts periods or commas as decimal marks. http://itunes.apple.com/tw/app/ id432332184?mt=8

Maximum Halftone Screen Ruling Version 1.1 This app calculates the maximum halftone screen ruling that can be used to achieve any desired number of gray levels. Version 1.1 has a new icon and the keyboard style was changed to a number pad. http://itunes.apple.com/app/maximumhalftone-screen-ruling/id430430380?mt=8

Required Output Resolution Version 1.1 This app calculates the required Image/ Platesetter output resolution for any desired halftone-screen-ruling / graylevel combination. Version 1.1 has a new icon and the keyboard style was changed to a number pad. http://itunes.apple.com/app/required-outputresolution/id430494055?mt=8

Halftone Dot Size Version 1.1 This app calculates the


diameter of circular halftone dots from given halftone screen rulings and dot percentages. In Ver. 1.1 the graphical user interface was redesigned so that all four calculations are obtained with a single button tap. The keyboard was changed to a number pad. The icon was changed to better reflect the apps utility. As well, the user is now alerted if either of the two text fields contain no numeric values. http://itunes.apple.com/WebObjects/MZStore. woa/wa/viewSoftware?id=430932717&mt=8

Pre-Press File Size Version 1.1 This app calculates file sizes according to an original's size and the scanning resolution used. File sizes are calculated for the line copy, gray scale, RGB, and CMYK scanning modes. Version 1.1 has a new icon and now accepts periods or commas as decimal marks. http://itunes.apple.com/app/pre-press-file-size/ id431285515?mt=8

Scale Factor Version 1.1 This app calculates scale factors for proportional reductions or enlargements.

selector chart for DP geared presses and as such is a perfect replacement for a paper chart.

Version 1.1 has a new icon and now accepts periods or commas as decimal marks.

Gate Fold Template Version 1.2 This app helps the prepress technician to plan a gate fold. Simply enter the gate fold's folded size and the desired gap between the gates. Then the app will show the panel sizes and unfolded sheet size on a gate fold imposition diagram.

http://itunes.apple.com/us/app/scale-factor/ id432619698?mt=8

Equivalent Basis Weights, Version 2.0 This app converts the basis weight of a given paper category to the equivalent basis weight of 7 other paper categories. Version 2.0 has a redesigned GUI that uses a Picker View instead of buttons. This permits for all possible matching combinations (86) to be displayed on a single page. Version 2 also has an additional paper category. http://itunes.apple.com/app/equivalent-basisweights/id432827592?mt=8

Points Converter1 This app converts U.S. points to inches, millimeters, Didot points, picas and Agate lines.

Flexo Plate Distortion Version 2.1 This app calculates the K Factors and percentages of reductions needed when processing flexo plates with different repeat lengths, thicknesses and backing thicknesses.

http://itunes.apple.com/app/points-converter1/ id431625051?mt=8

Version 2.1 has a new icon.

Points Converter2 This app converts inches to U.S. Points, Didot Points, Picas and Agate Lines. http://itunes.apple.com/us/app/pointsconverter2/id432225236?mt=8

Scaling for Enlargement or Reduction Version 1.1 This app scales the width and height dimensions of a rectangular area. Version 1.1 has a new icon and now accepts periods or commas as decimal marks. http://itunes.apple.com/us/app/scaling-forenlargement-or/id432451114?mt=8

http://itunes.apple.com/app/flexo-platedistortion/id433508752?mt=8

Diametric Pitch Given a diametric pitch and an intended repeat length, this app calculates the number of teeth that a flexographic plate cylinder gear requires and the closest possible repeat length. http://itunes.apple.com/app/diametric-pitch/ id435261377?mt=8

Diametric Pitch2 This app calculates the repeat lengths for any diametric pitch/teethnumbers combination. The app reproduces the values of a gear

http://itunes.apple.com/app/diametric-pitch2/ id435743336?mt=8

Version 1.2 has a new icon. http://itunes.apple.com/app/gate-foldtemplate/id438000720?mt=8

Creep (push-out) Version 1.1 This app calculates the total creep and the distance that image areas of each page in a saddlestitched product have to be moved progressively toward the spine, in accordance with their position relative to the center of a book block. In addition, a "Creep Tweak" function can be used to compensate for variable folding machine adjustments. Version 1.1 has a new icon and now accepts periods or commas as decimal marks. http://itunes.apple.com/app/creep-push-out/ id437161030?mt=8

Gatefold Maker Version 1.1 This app calculates the buckle plate adjustments and panel sizes for a four-panel gatefold. http://itunes.apple.com/app/gatefold-maker/ id443756432?mt=8

Version 1.1 has a new icon and now accepts periods or commas as decimal marks. Folding Machine Output This app calculates the output of a folding machine from given through-flow, sheet length and gap between sheets. http://itunes.apple.com/app/folding-machineoutput/id445174395?mt=8 n Courtesy : https://sites.google.com

January - February 2014 / Vol. XVI, No. 91 Print Forum  5


Landa Nanographic Printing – A New Approach for Printing?

Today Benny Landa is Chairman and CEO of Landa Corporation and best known for Landa Digital Printing. On the Landa Corporation web site the following outlines what Landa is developing: Benny established the Landa Group to pursue his new vision of creating energy from thin air using nanotechnology. During the course of this research, he discovered that the use of nanopigments could revolutionize printing for a second time. Landa’s digital printing division, Landa Digital Printing, developed the Nanographic Printing™ process and a line of Nanographic Printing™ presses that enable the use of digital printing technology for mainstream applications.

Without any doubt Benny Landa is one of the most innovative people within the printing industry. He is a brilliant scientist with an amazing record of technological development as can be seen by the raft of over 800 patents in his name. In addition to that he is also one of the greatest sales and showman the industry has seen. He is perhaps best known for bringing Indigo to the market and together with Xeikon launching digital production color printing. It is not correct to say that Benny Landa was the inventor of digital color printing as has been stated by many people and publications. Such printing was probably started by Canon in 1973 with the first electrostatic color copier. Benny Landa and Lucien De Schamphelaere of Xeikon produced the first production color digital presses. In fact Xeikon can claim to be the first as they announced their press one day before the Indigo E-Print 1000 press was announced. Both the Indigo and Xeikon presses were first seen at Ipex 1993.

Benny Landa is passionate about the potential of nanotechnology in a huge range of markets and applications from pigments and drug delivery to hair colorants and composite materials. He is one of the highest respected innovators and entrepreneurs in Israel and has more than 200 researchers working within his facilities in the development of nanotechnology. As has been stated many times before while working in the nanotechnology field, nano-sized pigments were produced and this allowed for development of ultra thin film ink half the thickness of offset ink that also provided greater color gamuts. To utilize this and get back into the printing industry Landa started the development of Nanography, or Nanographic Printing. Essentially what he has produced is a range of inkjet presses using water-based ink with nano size pigment particles. These particles are substantially smaller than the smallest pigment particles used by other inkjet press manufacturers. In addition to the ultra thin film ink the other principal differentiator compared with other inkjet presses is how the ink is transferred to the paper. Most other inkjet production color presses transfer the wet ink directly from the inkjet head nozzles onto the paper substrate. The ink is then dried by heat causing the water from the ink to evaporate leaving the ink dyes or pigments in the paper. Landa’s Nanographic presses use a different process. The NanoInk is ejected in the same way from the inkjet head’s nozzles, but it is jetted onto a heated blanket. The water is then evaporated

6  Print Forum / Vol. XVI, No. 91 / January - February 2014

from the ink on the blanket and then all the colors are transferred as a dry film onto the substrate. A claimed benefit of this is greater ink coverage can be handled as no water is transferred to the paper. It is also claimed that all standard paper substrates can be used rather than just special inkjet papers. A range of Nanographic presses were shown at drupa 2012. The sheet fed presses are either single sided or duplex presses aimed at offset printers and are from the small B3 format Landa S5 through the B2 format Landa S7, to the Landa S10, the only sheet fed B1 format digital press. For web fed applications mainly aimed at flexo printers there are two single sided presses, the Landa W5 (560 mm width) aimed at the labels and flexible packaging market, and the Landa W10 (width 1020 mm) aimed at flexible packaging converters. A sixth press, the Landa W50 is a web fed press with a paper width of 560 mm aimed at short run printing for direct mail and publishing. This is a duplex press that works by having a 1020 mm print width where the web is printed on one side and then turned and brought back through the other side of the press to print the second side. Currently the plans are for the first product to be released to be the Landa S10FC single sided folding carton press. This is scheduled according to the Landa web site for beta testing in the second half of 2014, however when asked by Frank Romano at Ipex about dates for beta testing he refused to confirm any dates. One of the main claims from Benny Landa is that the Landa presses change the economics of printing and that for the first time digital presses can compete with offset presses in medium run lengths rather than just short run work. This is because of the high-speed of the presses (up to 200 m/min) and the potential for lower cost inks due to thinner film coverage. While I have a great admiration for Benny Landa and have known him from prior to the launch of Indigo in 1993 I do have some doubts about Landa’s claims for the Nanographic presses and the markets they are


magazine quality printing on a wide range of substrates.

aimed at. First of all I don’t think he is really comparing his projected presses against the latest modern offset presses. Such sheetfed presses today run at regular production speeds up to 18,000 sheets/hr in duplex mode and allow for make readies of a ten colour press in around five minutes. If one compares however a modern B0 large format four-color press as used by an organization like Flyer Alarm in Germany using modern web to press operations, the total throughput of a huge number of small jobs is way beyond anything that can be achieved by any of Landa’s presses. I also have doubts about the requirements for the improved quality that Landa claims NanoInk will provide. The latest digital printing I am seeing using liquid toners and UV cured inkjet inks I believe will cater for the vast majority of requirements in the printing markets. However I feel that if there is such a demand for inks using nano pigment particles then other vendors will be able to create them. Companies like Canon, Fujifilm, HP, Kodak, Ricoh and Xerox all have the R&D expertise to handle this development. There is also to my understanding no intellectual property that will prevent this happening in one way or other. Nanotechnology has been around for more than 20 years and today there are more than 800 everyday commercial products that rely on nanoscale materials and processes. My belief is that the key technological advantage of Nanography in the printing process is the manner in which the image is transferred to the substrate. Taking the moisture out of the ink on a heated blanket and then

transferring it as a dry polymeric film to the substrate is a major advantage over most other water-based inkjet presses. The process is similar to that introduced on the Indigo presses when they were launched in 1993 and subsequently further enhanced by HP Indigo. This is where liquid color toners are first converted on a heated blanket by removing the solvents and converting them to a dry polymeric film that was transferred by electrostatics to the substrate. The process in the new Landa presses is perhaps more complex for the following reasons. First the imaging process using Kyocera print heads where an ink drop is less controllable as there are no electrostatic controls as with liquid toners and laser imaging. Secondly I would imagine that the dried polymeric film of multiple colors created from the water based ink in one pass would be less easy to apply to substrates than the HP Indigo film that is applied and dried in a separate pass for each color before being converted to a film and applied to the substrate where electrostatic charging is used. In what I am seeing today there are going to be major changes in all forms of printing with the latest digital printing processes. I am impressed with what I am seeing with the next generation of liquid toner technology from Canon/Océ and Xeikon. In the inkjet field the Konica Minolta KM-1 B2 plus format press that used UV curable ink looks extremely promising and can print at this time on any paper and it is likely in future also to print on non-paper substrates. I also expect to see continuous development in many of the high-speed continuous feed web presses that will allow for higher

I have to wonder why Benny Landa is finding it necessary to spend so much time on promoting his company and technologies at every opportunity, the latest being his talk at Ipex. He does not need orders, as I understand he has more than 400 deposits for presses. He needs to get the presses into beta testing and then into production. In the meantime he must be burning money at a high rate and I wonder why he needs to keep the company name in the forefront. He does not advertise but appears to require press coverage. Why is this? I also hear nothing from him about some of his partners. At drupa it was announced that Komori, manroland and Heidelberg planned to license Landa technology to build into their presses. Since drupa only Komori has announced ongoing intentions to use the Landa technology. It is also the supplier of sheet fed press platforms for the Landa presses. I personally would be surprised to see Landa enabled presses from both Heidelberg and manroland. At drupa in 2016 my expectation is the Landa sheet fed presses will become available following the finish of beta testing. I may also expect to see the Komori Landa press announced. Komori however will be facing a problem. It is likely to start shipping the KM-I/ IS29 B2 plus format inkjet press it co-developed with Konica Minolta in the first half of 2015, and the two companies will probably announce the KM-2 press at drupa. (At Ipex 2014 Konica Minolta admitted there is likely to be a KM-2 press but gave no indication whether this would be a faster KM-1 or a larger press). If the KM-I/IS29 is a success will Komori push this press or the Komori Landa press? n Courtesy : www.whattheythink.com

“Success is not final, failure is not fatal: it is the courage to continue that counts.” Winston Churchill

January - February 2014 / Vol. XVI, No. 91 Print Forum  7


Fujifilm adds new security label

1,000 volume print version of Wikipedia planned

collection.

A PUBLISHING COMPANY IS looking for assistance with its plans to release a 1,000 volume Wikipedia book

Pedia Press has turned to crowdfunding website Indiegogo to raise money, and it has a reasonable sounding target of $50,000. With 50 days left to go around $2,000 or one 25th of this amount has already been raised. Users are asked to contribute to the production of the 1,000 volume tome so that it can go on display at the Wikimania event in London this August, After its stay in the UK it might go on a world tour, though we suspect that depends on the response it receives. Fujifilm Electronic Materials USA, Inc. has launched Forge Guard, a security label with a full-color hidden image designed to combat counterfeiting. Forge Guard is a security label offering intended for manufacturers in the garment, machinery and automobile parts industries. The labels are completely customizable for each product and brand. The graphic and text in every Forge Guard label is invisible to the naked eye, yet the product’s authenticity reveals itself instantly when the handheld, proprietary Forge Guard Viewer is passed directly over the security label. Using Forge Guard labels requires no special technical skills or equipment. Anyone can verify product authenticity quickly at any time, including mechanics and managers at repair shops, garages or customer service centers, shopkeepers and retail salespeople, distributors, customs officials, warehouse managers and consumers. Also, because Forge Guard does not require expensive initial tooling for its manufacture, customers can currently order as few as 100,000 labels to start, making this a cost-effective way to protect a brand. Forge Guard labels come in a number of configurations suitable for many industries tag labels for garments, and can be printed as square or round seal labels on a sheet or substrate-roll, bulk rolls, and rectangular paper labels on rolls.

Utilizing Fujifilm technology, Forge Guard security labels feature a hidden full-color image and text that are nearly impossible for counterfeiters to copy due to their range of colors and complex resolutions. Fujifilm’s proprietary chemicals and process equipment combined with strict process controls enable Forge Guard labels to retain their hidden color and information even after exposure to heat, humidity and harsh chemicals. The labels are also able to withstand repeated washing and drying, as well as long-term exposure to sunlight. David Diepholz, senior director for IPD sales at Fujifilm Electronic Materials USA, Inc., said: ‘With the rise of global manufacturing, marketing and sales, counterfeiting has become a huge problem, especially for manufacturers throughout the auto parts supply chain and in the garment and machinery industries. ‘Often, customers don’t even realize they are buying fakes or grey market items, which means lost sales for genuine products and potential brand damage when the counterfeit doesn’t perform as expected. With full-color images that are virtually impossible to copy and remain resilient even when exposed to ultrahigh temperatures, washing and outdoor humidity, Forge Guard labels provide a security solution that’s vastly superior to standard hologram technology, making them ideal for auto parts, garment and industrial machine manufacturers.’ n Courtesy : www. labelsandlabeling.com

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The Indiegogo plan is to publish the 1,000 books in grey scale, so not quite black and white. Stretch funding goals, if met, might allow for colour printing, since colour is nicer to read. The project has quite a weighty aim and is looking to get the work of 20 million users between its covers. Because Wikipedia is an organically growing thing, additions will be printed out on the fly. Presently the English language Wikipedia website has some four million articles. "We all know that Wikipedia is huge. The English version alone consists of more than [four] million articles. But can you imagine how large Wikipedia really is? We think that the best way to experience the size of Wikipedia is by transforming it into the physical medium of books. In order to do this, we plan to print the complete English Wikipedia in 1,000 books and display them at a public exhibition," said Pedia Press. "Containing the most volumes and edited by the largest number of contributors the printed edition will be a work of record breaking dimensions. Furthermore the exhibit aims to honor the countless volunteers who have created this fascinating trove of knowledge in little more than ten years." This is crowdfunding in action so if you want to see it become reality, then you are going to have to kick in. Tributes start at $5 and for that you can get a name check on a website. Alternatively you could drop $1,000 on the project and get your name on one of the volumes. n Courtesy : www.theinquirer.net/


POLAR gets vodka labels into shape

Compucut® then generates the cutting program and sends it directly to the cutting machines. This step reduces the time required for a job change even further.

Polish printing house Multipress trusts in POLAR LabelSystem DC-11 for producing its vodka labels. This highly-automated system for the in-line production of banded die-cut labels shows an impressive flexibility and short set-up times.

In a highly automated process with minimum staff, POLAR's LabelSystem DC-11 can produce up to 960 packs within 60 minutes. A job change takes only 15 minutes. Thanks to the OnePunchRegister only one pack is required to adjust the cutting die to the printed image. Last but not least, POLAR is synonymous with ultimate square and die-cutting precision.

After a period of intensive selection Multipress finally decided in favor of the POLAR LabelSystem DC-11. Founder and managing director Andrzej Rabenda says of his decision: "I was convinced by the simple and fast job change on the DC-11. This makes our production not only very flexible, but also highly efficient. In addition, the system is extremely reliable."

Andrzej Rabenda, Managing Director of Multipress (left) and Christian Steiner, Regional Sales Manager at POLAR, in front of a POLAR LabelSystem DC-11

Rabenda also sees substantial advantages in the integration of the cutting machine and the die cutter. The POLAR LabelSystem has a four-fold output compared with the manual production - and needs even fewer operators. Due to the large range of sizes, Multipress is now able to produce all its formats on this system. However, the company not only produces die-cut labels, but also deploys the DC-11 LabelSystem for efficiently manufacturing square-cut labels. Compucut® integrates both the precutting machine which cuts the label material to strips as well as the automated strip cutter Autocut 25. The sheet layout saved as a CIP file is directly sent to Compucut® via the Heidelberg Prinect Workflow.

With a staff of 120 Multipress Drukarnia is one of the top label printers in Poland. In the field of consumer goods, the company - founded in 1991 - concentrates its activities on the Polish market (FMCG in cosmetics, confectionery, alcoholic beverages, tobacco and household chemicals) where Multipress focuses strongly on a combination of packaging and label. One of the company's core competences is the production of high-quality wet glue labels together with the matching packaging for vodka. In 2012, the company moved from Cracow city center to a new building near the airport, which has a direct motorway connection. POLAR LabelSystem DC-11 System for the highly automated inline production of die-cut labels POLAR LabelSystem DC-11 is designed for the highly automated in-line production of banded die-cut labels. The menu-driven system setup makes operation easier and reduces makeready time.

The workflow: First of all, a POLAR high-speed cutter cuts the label material to strips, either in-line or off-line. Automatic cutter POLAR Autocut 25 takes the strips and cuts them into label stacks. A pusher device at the Autocut 25 front table takes the label stack to the DC system die-cutter. After die-cutting the label stacks are automatically pushed to the single-station bander BD where they are banded. The ultra-sonic welding unit integrated in the BD needs no preheating, is always ready for operation and saves the material. No annoyance caused by bad smell.

Component highlights: • Automatic cutter Autocut 25 with alternate knife frame allows preparation off the machine. • System die-cutter DC is equipped with an alternate-frame system with patent positioning aid which allows preparation off the machine. An alternate frame in center position allows the easiest alignment to the right and left sides (patented). Size adjustment of gauge and feeder unit is carried out without any tools and synchronous via hand wheel (patented). For setting the register the stamping punch can be continuously extended millimeter by millimeter. • On POLAR single-station bander BD size adjustment is motordriven via central control display. This allows also a precision adjustment in automatic operation.n Courtesy : www.polar-mohr.com

“The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather a lack in will.” Vince Lombardi January - February 2014 / Vol. XVI, No. 91 Print Forum  9


Automobiles PEUGEOT selects Quark Enterprise Solutions for Global Catalogue Production The French car manufacturer uses Quark Publishing Platform to produce its online catalogues in 15 countries.

chain. PEUGEOT also needed to address how to best fulfil an increasing number of requests for online brochures and high definition PDFs.

Present in nearly 160 countries, with more than 10,000 sales outlets, PEUGEOT combines motion with emotion. In 2013, PEUGEOT achieved 1,553,000 sales worldwide, saw progress in most major expanding markets and continued its move upmarket. Along with the emblematic 208 GTI and XY versions, PEUGEOT recently launched its new urban crossover and radically updated its range in the C-segment, or compact car segment, with the new PEUGEOT 308. The high level of quality in products and services, With more than 60 million vehicles sold, these qualities have been at the heart of the brand’s commitment for 125 years. PEUGEOT has chosen to leverage Quark Enterprise Solutions to create brochures for its range of vehicles, representing up to 500 documents per year in 15 languages. A choice guided by efficiency Automobiles PEUGEOT conducted an in-depth review of the production process for its global product catalogues to identify the areas that could be improved. PEUGEOT priorities were to reduce the costs associated with the cromalin colour proofing process as well as translation and prepress processes. Furthermore, PEUGEOT marketing teams were aware that the production and correction monitoring process did not give the opportunity to have an overall, real-time vision of the production

An immediate return on investment Quark Publishing Platform leverages Quark’s expertise in dynamic publishing to provide PEUGEOT an online editorial platform that is accessible through a web browser. The Platform maintains master templates of each catalogue for each vehicle model, including copy blocks and images. PEUGEOT teams in each country can access the templates to edit the catalogues using predefined rules. The teams are able to modify photos, load content directly, localise figures in tables and make other regional changes. QuarkPublishing Platform also manages schedule monitoring by triggering alerts to report any delays to delivery schedules and prepress printing compliance using Quark’s Job Jackets® technology. Three years after going into production, each project manager, regardless of where they are in the world, is able to download a brochure from the platform, edit it to suit their territory and language and request for a print for distribution to the different parts of the sales network. Quark Publishing Platform Following the Platform’s success, PEUGEOT updated to the latest version of Quark Publishing Platform, which offers new opportunities in dynamic publishing. PEUGEOT aims to integrate the Quark Publishing Platform within its information system to further improve the car manufacturer’spublication ecosystem.

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By integrating all types of content – PDF, XML, Word, HTML 5, etc. – in a single, unique platform, Quark offers a global dynamic publishing solution.

For many years the collaboration with Quark has been both relevant and a source of opportunities for PEUGEOT marketing teams. The potential offered by Quark Enterprise Solutions, such as the ability to aggregate content in HTLM5 or XML for distribution on tabletand handheld devices, has led PEUGEOT to consider other channels for reaching their global audience. The Platform’s accessibility and flexibility, along with constant innovation, mean that Automobiles PEUGEOT is able to develop new ways of utilising their marketing documents for the brand. “Quark Publishing Platform is a fully customisable publishing solution, facilitating the creation of targeted, relevant communications that improve the client relationship and strengthen their level of satisfaction,” said Gildas Duval, Quark Sales Director, Southern Europe, Asia, Middle East & Africa. “By proposing to integrate all types of content – PDF, XML, Word, HTML 5 – in a single, unique platform, Quark offers a global dynamic publishing solution that helps reinforce a brand’s identity. For international organisations like PEUGEOT, this type of solution is a powerful lever for competitiveness and innovation.” n Courtesy : www.quark.com


Process automation THE last few years have seen huge strides in the operations which can be automated at the narrow web converter.

Process automation is the key to greater efficiency, reduced waste and increased profitability for narrow web label converters. It should be as big a focus for company management as sales and hardware investment. Process automation affects all areas of the converter’s business including ‘front end’ estimating and warehouse departments, planning, production and finishing. We have moved a long way since the introduction of Job Definition Format (JDF) and Job Messaging Format (JMF) opened up the theoretical possibility for software and hardware to interact in completely new ways. Management Information Systems (MIS) developers soon set about developing bi-directional links with pre-press, meaning a ‘master’ PDF held on the graphics workstation could drive workflow throughout the plant. To show how this could be extended, Cerm and GSE developed a JDFenabled link between pre-press, MIS and an ink dispensing system. This fully automates the mixing of colors according to the density and spectrophometric information contained in the PDF file held on the Esko system. What other areas have been affected by this kind of process automation? INSPECTION Pre-press information can now drive inspection cameras checking critical text against the PDF, rather than a ‘golden image’. Building on this, AVT demonstrated a system at Labelexpo Europe – developed with Nuova Gidue and UK converter Adare – whereby a spectrophometric camera controls the color in a particular area of the image as defined by the pre-press operator. On-press cameras are now remotely controlling the rewinder via off-line

GSE INK MIXER INTEGRATED WITH MIS AT 5SEPTÉTIQUETTE

inspection files. The decision on what constitutes a reject label is moved from the press or rewinder operator to the quality control manager, who examines a ‘virtual’ defect roll from the press camera and decides which are ‘pass’ or ‘fail’ print defects. This information is sent to the rewinder, which automatically places the defective label onto the splice table, greatly increasing the efficiency and consistency of the quality management operation. COLOR MANAGEMENT In sheet-fed offset printing, color management is an automated process made possible by spectrophotometric sheet measurement, close control of variables and a standardized process ink set, allowing spot colors to be simulated with a high degree of accuracy. Narrow web offset converters have also benefited. Codimag, for example, demonstrated at Labelexpo Europe an automated color control system based on Esko’s Equinox gamut matching/ spot color simulation software. Flexography presents a more difficult challenge, since there is little standardization between ink and anilox suppliers. But at Labelexpo

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we saw interesting moves in this direction, with Kodak and MPS jointly demonstrating process color matching systems which offered a high degree of accuracy and predictability. PLANNING Historically planning systems rely heavily on the ‘planner’ to interact with the system to put together an achievable work schedule. However, as lead times reduce, work is often in and out before it can be scheduled. As a result it is very difficult for the company to understand what capacity is available. New automation systems allow incoming jobs to be dynamically allocated according to a range of criteria entered by the production controller. As more data is gathered from direct machine monitoring, it also becomes feasible to ‘model’ different production scenarios in real time. This is particularly important in a ‘hybrid’ conventional/ digital print environment, where incoming jobs can be automatically routed to aconventional press, to a digital press and to different finishing routes depending on programmed criteria such as run length, job complexity and color strategy.


Xeikon has already demonstrated automatic download of data to a laser die-cutter operating in-line with any 3xxx-series print engine. DIGITAL PRINTING Process automation is even more critical for converters embracing digital printing.

X-RITE AUTOMATED COLOR MEASUREMENT ON OFFSET PRESS

PRESS AUTOMATION Process automation has greatly improved the productivity of narrow web presses. In offset machines we are now able to set dynamic water/ink curves and recall them for repeat jobs. In flexography we have ability to control – through a closed loop system – not only registration, but also print pressure, as demonstrated on the Nuova Gidue ‘digital flexo’ press at Labelexpo. At the same show die specialists Wink and Kocher + Beck (in association with Nilpeter) launched systems to automatically monitor die gap and pressure settings, taking another variable out of the in-line converting process. In the Mark Andy QCDC system, once the die cylinder is loaded, the automation system takes care of pressure setting. In the future we can expect to see automation technologies moving from the wide web or sheet-fed sectors into narrow web – for example embedding an RFID chip into plate cylinders to confirm thecorrect separation is present. FINISHING Finishing process automation is already common in the sheet finishing sector, where guillotines can be set up directly from data held on the MIS via JDF.

ABG has been pioneering similar developments for PS-labels, driven by the short run requirements of digital label finishing. The company’s Keith Montgomery, speaking at an HP Indigo’s press event last year, explained: ‘The idea is full automation – to automatically load and unload flexible dies, to incorporate laser finishing, automated set-up of back-scoring, and repeatable autopositioning of cutting wheels and slitting knives. Also we are now integrating turrets into digital converting lines to improve uptime. We will be looking at digital hot foiling before too long.’ Montgomery said it takes around nine minutes to set up a typical PSA label converting line. ‘With an automated set-up this takes just 45 seconds. If you’re saving even eight minutes per job, on 12 jobs a day that’s 1.5 hours across a shift. ‘ The driver is JDF/JMF connectivity. ‘The MIS sends files to the digital converting system with information on repeat length,rewind shaft diameter and all other relevant data, and the die line could besent straight to the laser. The planning system knows which machines are free and fires the job to any available machine. JMF automatically updates the MIS with accurate job costing and production information, all in in real time.’

As Mike Fairley points out in his recent book on digital printing: ‘More small orders and unique SKUs means more estimating, order entry and administration – and the potential for more pre-press production bottlenecks, including duplication of information going to pre-press; more proofing activities; managing multiple versions; the storing of specifications for more products; the requirement for cost-efficient layout; submission of items going to press; and scheduling pressures. Solving these workflow issues is a major preoccupation of MIS suppliers like LabelTraxx, Cerm and theurer. com. At Labelexpo Europe the latter demonstrated an in-depth JDF/JMF integration project between its C3 MIS, the HP Indigo Digital Front End (DFE) and HP SmartStream Labels and Packaging Print Server (powered by Esko). The company demonstrated the fully automatic transfer of jobs from theurer.com C3 to the DFE without the need for manual processing. Along with color profile, ink set, material settings and finishing marks, the layout for the dies was defined using the optimal width and repeat length of the HP Indigo WS6600 digital press. n Courtesy : www.labelsandlabelling.com

Books are the carriers of civilization ... They are companions, teachers, magicians, bankers of the treasures of the mind. Books are humanity in print. Barbara W. Tuchman

January - February 2014 / Vol. XV, No. 91 Print Forum  12


NPES-IPAMA Print Business Outlook Chennai conference presents the future At the Print Business Outlook Conference in Chennai on 18 February 2014 several presentations discussed the future of the industry as a whole and also addressed the outlook for segments such as newspapers and digital printing. The US Consulate’s principle commercial officer in Chennai, Jim Golsen, began the proceedings by quoting Nancy Powell the US ambassador to India. “The business of the US embassy is business,” he said, while also speaking about the consulate’s increasingly reaching out to the smaller cities in South India including Madurai, Coimbatore, Kochi and Vishakapatnam.

in the non-OECD countries would continue to grow at a CAGR of more than 7.8% second only to packaging with a CAGR of 8.3%. He suggested that printers try and catch the high growth rate in packaging and labels while another alternatives could be to shift to a diversified portfolio of services as a business model. However, the improvement of print eco-friendliness would have to be taken as a given in the coming and somewhat unpredictable future. Nappi advocated preparation and anticipation of disruptive trends. “Stay ahead of the disruption or disrupt the disruptor,” he said.

The NPES president Ralph Nappi presented some of the results of an extensive research project conducted for it by the EIU that indicated that the worldwide print industry growth from 2013 to 2017 would grow by a CAGR of 8% with the non-OECD countries making up 7.2% of this CAGR while the developed OECD countries would grow by only .8%.

K Balaji, director of Kasturi and Sons spoke about some of the market needs and challenges that face the newspaper industry worldwide. In particular, he addressed the sustainability of production of newspapers. “There is a wrong perception that printing on paper is not environmental friendly and that trees have to be cut down to make paper. The reality is that only 11% of wood from forestry is used for paper making while increasingly inputs come from waste paper. And Europe’s forest area has grown by 30% over the last 60 years.” Moreover, Balaji suggested that there is a need for perspective: “The environmental impact of producing a 48-page broadsheet newspaper – its green house gas emission is similar to driving a car for

Nappi’s presentation showed that within the top ten print markets, the highest growth in the next five years would be China at a CAGR of 8.7% and India at 6.8%. As far as product categories, his presentation forecast a continuing shift toward packaging with other segments remaining the same or declining slightly. Interestingly, Nappi’s data showed that publishing

anywhere from 1.1 to 1.3 kilometres or watching television for five to six hours.” He presented an entire system for calculating the life cycle cost and carbon footprint of newspapers as well some recommendations such as improving the process efficiency of newspaper production by using modern machines and the use of lower basis weight and recycled newsprints. Presentations at the Print Business Outlook event included the introduction of a new curing approach for print using LED-based UV curing by Steve Metcalf, the president and CEO of Air Motion Systems which also ceremoniously signed an agreement with APL at the event. Steve Ballinger, director of training at IDEAlliance in the US made the case for standardization and color management with his presentation on Color Management for Printing and Packaging: Piloting Brand Color Through the Media Supply Chain. There were presentations from HP, Konica Minolta and QuadTech on digital print and automating quality control in the pressroom, while BS Kampani managing director of Toyo Ink in India presented an overview of the packaging industry in India. In the newspaper session, Balasubramaniam, head of marketing at Dinamalar spoke of several cross media implementations by his newspaper group. Kiruba Shankar, the blogger and social media marketing expert took the opportunity to explain the possibilities of using social media to expand print sales to the commercial printers in the audience with an interactive group exercise. CN Ashok of Autoprint spoke about his company’s practice in using a Balanced Scorecard. This is is a strategy performance management tool for reporting that can be used to track execution of tasks and to monitor their consequences. Overall the conference provided both an overview of the print business outlook and some inputs on new technologies and ideas for the printers and publishers who participated in the one day event followed by an evening get-together. n Courtesy : www..indianprinterpublisher.com

January - February 2014 / Vol. XVI, No. 91 Print Forum  13


The new print buyers : who, what and why The transformation of the role of print in the marketing mix has had a significant impact on the print industry. While print remains a critical component for marketers, it is losing both share of budget and, more importantly, share of mind. For example, our recent study published by NPES shows print’s share of business communications spending in North America decreasing from 60% in 2007 to about 35% by 2015. As the marketing mix has changed, so, too, has the make-up of print buyers. While many companies still have “print buyers” who are primarily responsible for purchasing print, increasingly buying print is not their primary function within the organization. In addition, other corporate professionals, such as marketers, for whom print is a small part of a larger project, now purchase print. How print is bought is also shifting. Online print buying is growing through internal corporate portals, as well as directly with print providers. Former selling points such as price, quality and delivery are no longer of prime importance to today’s print buyers. They are a given. And while long-time relationships are still valuable to the most experienced buyers, new clients may not be as interested in developing these relationships. To succeed in this new environment, printers must understand this transformation and adjust to it. What do these new print buyers want? Are they, in fact, interested in value-added services? And if so, which ones? What percentage of their time is spent on print-related activity? What other responsibilities do they typically have? How has their corporate print budget changed in the past three years and what will happen to it during the next three?

In The New Print Buyers: Who They Are, What They Want, and What You Should Do, we interviewed 315 professionals who buy print as part of their job. We were interested in providing insights into the new print buyer so that service providers can understand the role that today’s print buyer plays in sourcing print, as well as what additional services these print buyers are looking for from their print partners. How They Work With Printers For most of the print buyers we surveyed, print buying is an important part of their job. More than half are responsible for selecting the printer, while 20% of our sample negotiate price. Most print buyers work with a variety of printers, sometimes for different types of work and other times to spread the work around. The print buyers in our sample typically work with three or more printers, but usually between six and 10. A few work with more than 10. If at all possible, they prefer to work with service providers close to home, typically within 50 miles (80 km). The typical print buyer has more than 15 or 20 years of experience in purchasing print. But perhaps most important for printers, a large number of print buyers surveyed—more than 20%—have less than 10 years experience or even less than five. Many have only been buying print since the introduction of the iPod. Nearly 40% of print buyers surveyed indicated that print buying is not their primary job, so clearly they are involved in other things. A substantial minority—one-fourth—spends less than one-quarter of their time on print-related activities. What They Want Over the past few years, much has been written about how printers

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need to transform themselves from commodity contract manufacturers that put “marks on paper” to something called “marketing services providers.” So we asked our group of print buyers what they were looking for from their printers, assuming price, quality, turnaround time and terms were comparable. Their attitudes are enlightening. Printers need to up their game by bringing customers and prospects fresh ideas about how to use print. This represents a great opportunity for printers to show that they care about their clients’ business and can offer solutions. Many print buyers are also looking for such print-related activities as fulfillment services and personalization. While these are important to all of those who buy print, they are especially valuable to those for whom print buying is a central part of their job. Moreover, the bigger the print budget, the more the buyer is looking for creative and innovative solutions. “I would like advice or suggestions on how to make the piece better” “Innovation in design and function, new substrates and ideas to help differentiate us from the competition” WHAT BUYERS WANT FROM THEIR PRINTERS Yet few only want their printer to just print. Those who determine whether to print at all, particularly those in a marketing function, gravitate toward printers that offer or are familiar with other marketing services and ideas, database capabilities, and multichannel support. Significantly, though, they don’t necessarily need their printers actually to offer these services. This is important, particularly for printers that are uncertain about whether to expand their capabilities beyond print. What to Do Now The role of print buyers has changed and will continue to evolve. Print buyers in 2013 are multitasking communications specialists with different degrees of print-related


authority. The vast majority have other responsibilities. Most purchase things other than print and many have marketing, advertising or marcom roles. Our report’s important new insights on the characteristics and buying behavior of print buyers in 2013 point to both challenges and opportunities for the print industry. The print buying function is more diffuse than ever and will continue to spread throughout corporations. Print buyers’ roles are evolving as they’re assigned additional, non-print-related tasks. As the senior-level, experienced print buyers near retirement, the new generation of buyers will have less industry knowledge. How can printers better serve new and future print buyers whose responsibilities encompass print, including many who may have little or no experience with printers and the print medium? It is precisely these changes that provide an opportunity for print service providers. Print buyers, whether novice or experienced, pride themselves on long-term relationships with their preferred partners. They are interested in print and in making it successful. As a result, they’re looking for more creative concepts from their printers. They know their equipment and use this knowledge to prequalify new print partners. And they are open to other services and products from the print industry. Printers have an opportunity to take advantage of these changes by enhancing their value to their customers. The turnover of personnel, change in responsibilities and increasing online purchases mean it is more important than ever to develop closer relationships with those who make the decision on how—and whether—to use print. Many in marketing departments are unfamiliar with the characteristics of print and working with printers, and agencies are showing renewed interest in print as a medium. The new print buyers resemble the “old” print buyers in two key ways.

They prefer to work closely with a relatively small group of printer partners— and for the long term. Regardless of their particular buying procedure, print buyers want to develop and maintain good relationships with their printers. They value these relationships. Printers should take every opportunity to strengthen them. A striking difference between previous and current print buyers is their role within their organization. Most new buyers handle other, non-printrelated responsibilities. We believe this trend is permanent. Almost none of our respondents reported that they do nothing except buy print. The implication for printers is that they need to understand what their customers do both for increased sensitivity to their time constraints and for opportunities to offer customers additional, non-print-related services. Another reason for printers to broaden their relationships within their customers and prospects is that buying print is sometimes a “group” process. Even if a print buyer doesn’t seek direct help from other corporate units, she will interact with many of them. Print buyers are key liaisons within their organizations. While the print medium will remain challenged, a significant group of print buyers and marketers see a renewed interest in print. We hope these insights into the new print buyers will help printers take advantage of it. n Courtesy : www.idealliance.org

Pocket Printer: a tiny robotic printer that lets you print on the go Israel-based Zuta Labs has been developing a super small printer that sits on top of the paper and prints by creeping across a sheet of paper using inkjet technology to create words and pictures. The company already has developed a working prototype, the Zuta Pocket Printer, and is currently seeking to raise $400,000 via a justlaunched Kickstarter prhoject to make it available to consumers.

The Pocket Printer, fundamentally is a tiny robot that measures 10 x 10 x 8 cm that can roll around on a page and print documents. As its name implies, this is a printer that is tiny enough to fit into the pocket, which means users can easily take it with them wherever they go and get their stuff printed on the go. It’s built on top of a wheeled robotic platform that features a set of omnidirectional wheel system that will allow it to move across surfaces, like paper and with an inkjet printer head, it will help in printing documents without requiring the entire printer setup, no matter how big the page is or what device its being printing from. Currently, the Pocket Printer can sync with computers using the BPP protocol, which means Bluetooth-enabled computers can automatically recognize it as a printer and be able to use it. The team is also working on an Android and iOS app, which will enable users to print documents directly from their phone. The pocket printer will hold a cartridge of ink that will roughly produce 1,000 pages before needing to be replaced. It comes with an internal lithium polymer battery that charges through a Micro-USB cable and powers the device for up to an hour on a full charge. It works on normal size paper as well, taking nearly 40 seconds to print a complete 8.5” x 11” page. Apart from that the pocket printer comes with certain limitations too. It has been estimated that the Printer can only print 1.2 pages a minute which is very slow in comparison to the 10 or more pages per minute in a desktop inkjet printer. It also has an unimpressive resolution of 96 x 192 dpi which means there are a number of better resolution printers available in the market. Zuta Labs has been working on the Pocket Printer for more than a year. At the moment, the company is offering the first 1,000 early birds a Pocket Printer in Mars Black for $180. After that, the prices goes up to $200 and after those are sold; a Titanium White printer will be available for $220. Users can also avail a special Kickstarter edition of the device for $300. So far the folks behind the Pocket Printer have managed to raise $26,000 of their $400,000 goal. n Courtesy : industryleadersmagazine.com

January - February 2014 / Vol. XVI, No. 91 Print Forum  15


Romancing Print in New Delhi

Publishers and printers discuss mutual challenges and the future

The Romancing Print conference organized by the AIFMP continues to improve from year to year with improved turnout and quality of content. This year’s event created a discussion between book publishers and book printers. A natural partnership that too often seems adversarial, this is an important discussion in light of the rapidly growing demand in the country for both text and general books. The publishers at the session outlined challenges including those of rampant piracy with the help of unethical printers as well as the opportunities they see in improving efficiency with the use of print on demand (POD) and eBooks. Printers in turn reported a decline in demand for book print exports. One printer said that although sales had grown, it was profits that were under pressure.

Avijit Mukherjee of Ricoh, one of the sponsors of the event, said that digital printing is growing and in India in particular it was growing in combination with offset. He ventured to add, “Short run publishing and packaging will drive digital in the future.” Peter Rego of Heidelberg, also a sponsor of the event, said that while digital is economical for short runs, in India offset becomes competitive only after 250 copies. Nevertheless, he argued for innovation including web-to-print to take hold in India as a way of improving efficiencies of print marketing and sales. Rego also made clear that offset printing has a long life ahead of it but that it may require an industrialized approach to make it work cost effectively. Not only does the entire production workflow need to be integrated and include a variety of technologies and processes, but also more automation is needed to bring additional finishing processes inline. Print has to become more interactive where QR codes, RFID and other methods could be used to bring print into the realm of video, virtual reality and even 3D printing. n Courtesy : industryleadersmagazine.com

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Switching to Garamond could slash US Govt. printing costs by almost a quarter A Pittsburgh teenager has worked out that the US government could slash millions from its costs by making a simple change to IT policy. Suvir Mirchandani's suggestion is laughably simple, but it is one that should hold water -- although I'll admit to not fully following through with the math to determine the precise levels of savings that could be achieved. Suvir proposes that a move away from the most commonly used fonts, such as Times New Roman, in favour of a lighter typeface such as Garamond could reduce the US government's printing costs by a colossal 24 percent. There can be few printer owners who have not cursed the price of ink -- it is one of the costs of ownership that can creep up on the unsuspecting printer user. You might think that the paperless office was, if not here, well on its way to arriving. It's something that has been talked about for years now, and there has been a general move toward eliminating some paper versions of documents in favour of electronic copies. But there are still an unbelievable number of printed documents out there. With a printing budget of $1.8 billion each year, any savings that could be made by the government could very easily mount up. Suvir had already managed to calculate that his school district's printing costs could be reduced by $21,000 each year, he was challenged to scale up his project to see how much could be saved by the federal government. The numbers are somewhat mindblowing. By doing nothing more than printing documents in Garamond, federal government could slash its costs by $136 million each year. If this is not impressive enough, factor in state governments and the figure jumps to $370 million. There's potential to take things even further. If printer manufacturers switch focus to quantity rather than quality, printer owners could expect to get more documents per dollar of ink; in addition to using a lighter font, defaulting to draft mode rather than the highest quality print setting could cut costs even more. But of course, there is also a change in user mindset needed. There are still huge numbers of people printing out emails and other documents when an on-screen version would suffice. Naturally, there are times when a hard copy is essential, but a faster move to digitization is needed. Suvir's work shows the financial savings are there to be made, and there are also environmental concerns to factor it. So -- do your bit... switch to Garamond in draft mode! n Courtesy : http://betanews.com


A Bird's Eye View of the Newspaper Market

Southern Lithoplate is steadfast in its commitment to print, and to the newspaper segment, said Mattingly.

Between 2012 and 2020 there is projected to be a 16.2 percent drop in newspaper readership, said Steve Mattingly, senior vice president, Southern Lithoplate. “I have heard as much as a 20 percent drop in this time period. Here’s why: in the 55 and over cohort, 73 percent read a newspaper; in the 35 and older group, 66 percent do, and among 18-34 year olds, that number drops to 50 percent. “There are 70 million young adults, still in college—if they don’t improve their readership, the numbers tell me it will drop 15 percent,” said Mattingly. “However, this group are still in college, still building their income, still trying to figure out world out.” Since there is a direct correlation between income and whether or not you read a newspaper—the higher the income, the more likely that individual will read a newspaper—the possibility is there that as this young adult cohort increases their income, they, too, will pick up a paper to read. There is also the fact, proven by study after study, that printed newspapers are still the most effective way to market to the American population. “Advertisers want the printed product, which continues to prove more effective as an advertising vehicle than the online component,” said Greg Norris, Goss International marketing manager. “Online may be cheaper, but it is not always effective. Newspaper publishers want the physical product that they can push to the reader. They don’t want to wait for the reader to come to the website.” The Internet may be good for delivering breaking news, but print ads are still the breadwinner. Despite the good news, newspapers’ health remains a concern. “Multiple media channels have fractured readership and there is an increasing competition for eyeballs,” said Bruce Richardson, national sales manager – Web Presses, KBA North

jazzed about. That’s how the industry starts to turn the corner.”

On the defensive for years, the newspaper sector is taking steps to reinvent itself, agree industry vendors. KBA Commander CL Web press

America. “Due to slowing circulation, newspapers have had to cut costs through a decrease in its editorial staff and operation positions. Additional challenges include keeping newspaper content relevant with the advent of digital newsfeeds such as Twitter.” Revenue for today’s newspapers has declined precipitously, to approximately $24 billion down from a high of $65 billion in 2000, On the other hand, circulation revenue, both for weekday and Sunday editions, has remained relatively steady over the past two decades, reported the Pew Research Center. In 2012, circulation revenue increased 4.6 percent for both weekday and Sunday editions. Fifty years ago, 80 percent of KBA’s press manufacturing was sold to the newspaper industry. Today, that number has been reduced to 15 percent, despite the fact that the press manufacturer commands one of the highest market shares in the industry. The Business Model Changes In early 2013, the adage that newspapers had adopted over the past decade, that we will save our way to profitably, ended, said Mattingly. “The industry confidently started to move to ‘we have to create profitably. Just that mindset was a massive shift.” Added Mattingly, “There’s a wonderful saying: ‘the rate of the leader determines the speed of the pack.’ If our leadership truly embraces that we have to create profitability, we are going to be a healthy segment. No company has ever saved their way to profitably anything. Product creation, talent creation—that’s what I am

Publishers are going beyond creating niche products; they are creating communities and movements behind the products, said Mattingly. They are creating trending events that have a following, so year after year, the local community looks forward to the event. They are not just a push marketing initiative—once these communities get behind the product, it pulls people in also. An example is a bridal event. There is a printed product, an integrated online platform, and a social media component. The brides-to-be and their guests tweet or post about the event, keeping the interest level high. Two trends continue: newspapers taking on printing of neighboring papers, to keep their presses busy, and commercial printers pursuing newspaper printing to fill up their unused press time. There is a significant increase in targeted specialty publications, giving advertisers the opportunity to tailor their message to a specific group, for printed products as well as the online product. “Consolidation is the overarching trend that is occurring in the newspaper industry,” said Ron Sams, VP corporate accounts and newspaper sales, manroland Sheetfed. “This consolidation trend is driving newspaper publishers to pool their resources and form alliances and that lead to regional printing operations. These regional printers leverage their printing assets and offer contract printing services for newspaper publishers in their area.” Vendors Respond with New Offerings Key to staying healthy, newspapers are looking to keep their operations cost effective.

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“We are helping our customers extend the life of their printing assets through upgrades, extensions, and new equipment opportunities as required,” said Sams. "The consolidation of newspaper operations is driving more printing into remaining/existing regional print sites. These regional printers are utilizing their equipment more and in need of tools to make their assets more flexible and reliable. We are addressing these opportunities through our press.update brand and printservices product suites." One part of the press.update family of upgrades and retrofit solutions is 3-Around, a solution for companies that want to continue using existing presses while converting from broadsheet to tabloid. The plate cylinder prints three sheets in a single revolution, rather than two. The sheets are exposed on a continuous printing plate based on the cylinder circumference. The new format allows up to 50 percent more copies per hour in straight runs, said Sams. In collect production, it gives newspapers a new splash of color. “The 3-Around solution allows newspapers to save on resources such as paper, working hours, and maintenance costs—or even entire printing systems,” notes Sams. Even as some press vendors, like KBA, TKS, and manroland, expand their portfolio with inkjet offerings for digital newspaper printing, experts say that high-performance offset presses will continue to dominate newspaper production in the next few years. Christoph Müller, KBA executive vice president for the web press product division, reports that KBA has booked orders for the new modular

TKS Jet Leader

Goss Magnum Compact Press

automated Commander CL with 10 of these presses sold in Europe, the U.S., and China. In the high-end class, the compact KBA Commander CT boasts 27 installations, with a total of 124 printing towers and almost 1,000 printing couples. In 2013, a Commander CL web press with four reelstands, four four-high towers, and two folders went on stream at the at the Times-Union in Albany, N.Y., allowing the publisher to print three other daily newspapers in its region, color comics, spadia folds for coupons and ads, and color on every page. The Times-Union is now able to accommodate multipleformat products—including sizes ranging from traditional broadsheet to tabloid, gatefold, and variablesized specialty products. It now prints several specialty publications that they could not print before, thus bringing in additional revenue. At Goss, we are seeing different press demands than 10 years ago, notes Norris. “Now we are predominantly seeing requests for single-width presses; the standard used to be double-width for metro operations. Even in large-scale operations, we are seeing more demand for flexible single-width presses.”

answer that need for flexibility. Its first order is expected at the end of the first-quarter 2014. The press is loaded with automation, such as Autoplate, for a shorter makeready, and to meet current demands for more versioning and shorter print runs. Multi-shaftless press drives are standard, with the result that each cylinder level and inker module is driven totally independently, as is the infeed roller, providing maximum flexibility and control over changeover waste, said Norris. These technologies make the Magnum Compact well-suited for producing run lengths as low as 500, up to more than 250,000. It eliminates the need for a digital press, said Goss. Market for new presses is extremely slow in US said Goss. “There is more interest in enhancing or reconfiguring existing press platforms, eliminating inefficiencies of older presses, and upgrading with controls and automation to extend the competitive lifetime of exiting platforms,” said Norris. “When installing a new control system on an older press, for relatively little investment the newspaper can make

Newspaper publishers are looking for flexibility, as they consider not only what they are producing today, but what they may be printing five years down the line, especially as they seek out more semi commercial jobs, and targeted products and shorter runs. Goss’ Magnum Compact press, unveiled in 2013, was developed to

18  Print Forum / Vol. XVI, No. 91 / January - February 2014

KBA Rotajet 76


good gains in cost reductions, and the ROI has proven to be pretty quick,” adds Norris. A new Goss control system can include a new drive system, web cleaning devices and spraybar upgrades from Baldwin, as well as automated color and cut-off register systems with closed-loop fanout control. UV—Still Going Strong “Our newspaper customers are now seeing their press as a source of income—they don’t want to run it for three or four hours to print their paper and then have it be idle,” noted Elinor Midlik, president, Prime UV. “They are not only printing special editions and inserts, but also all sorts of local brochures or special occasion editions.” Running UV curing or coating on coldset presses allows newspaper publishers to print on coated or supercalendared substrates for commercial web quality. “We’ve seen a big upsurge in the market over the last 14 years, not only in the US, but also around the world,” said Midlik. “UV is a modest capital investment compared to a heatset dryer. It’s an easy install, and then the newspaper is in the business of doing commercial work."

press’ vendor is integrating its press systems at German publisher Axel Springer AG with an additional 19 Integrated Inkjet systems—the Kodak Prosper S30 inkjet system. According to manroland, Integrated Inkjet, the application for variable-data printing. Imprinting in newspaper production, is on its way to becoming a true broad-based solution. With this latest installation, all of Axel Springer’s newspaper presses will be equipped with the inkjet system. Option two is the finishing system for standalone ink jet printing that can be integrated with Canon/Océ, HP, or Kodak. The status of newspaper/inkjet printing is developing rapidly, says Sams. “Since drupa 2012, manrolandweb has sold over 10 digital finishing systems for applications in newspaper and book printing,” he states. “This technology is allowing newspapers to capture critical customer data and build valuable customer profiles that help them leverage their print brand. “

Inkjet—The New Opportunity Newspaper printers are using digital printing to drive cross media activities that leverage print to support their web-based publications.

KBA RotaJET, in combination with web offset presses, are viable for highly localized production scenarios (microzoning) in newspapers as well as the format-variable production of additional print products on diverse substrates for readers and ad customers, said Oliver Baar, KBA project manager for business development digital web presses. “Traditional business models in the newspaper industry can be expanded in this way and the process costs of small runs are significantly reduced. While in the offset sector predominantly newspaper, commercial web and sheetfed offset presses are used to produce newspapers, semicommercials, books, magazines and commercial products, the KBA RotaJET addresses small print runs in all these market segments and opens up new business opportunities.”

At manroland web systems, there are two approaches for ink jet printing being offered. Option one is what the press manufacturer calls its integrated inkjet system, based on integrating a Kodak Prosper S30 into a NP offset printing press. The

Hawaii Hochi Ltd. is set to install the JETLEADER 1500, a complete system to produce inkjet products inline, from TKS (U.S.A.). Hawaii Hochi publishes newspapers in Honolulu City, including the only Japanese language newspaper in Hawaii, called

Prime UV is not just an advocate of UV, it also helped make the process workable, partnering with ink manufacturers to develop UV ink that could run on both newsprint and coated, so press operators could keep the presses going without having to change inks.

Hawaii Hochi, as well as an English language newspaper, the Hawaii Herald. The paper is looking to the JETLEADER 1500 as an economical means of producing its contract printing work, which includes community newspapers, posters, pamphlets, magazines, books. Revenues from commercial jobs are offsetting Hawaii Hochi’s slide in circulation, due to the decline in the number of Hawaiians of Japanese ancestry that can read Japanese. n Courtesy : www.myprintresource.com

FORM IV Statement of Ownership and Other Particulars of Print Forum Regd. with RNI Under No. 71818/99 1. Place of Publication : 2 Venu Reddy Street, Guindy Chennai 600 032 2. Periodicity of Publication : Bi-monthly 3. Printer’s Name, Nationality, and Address : Mr. K. Ramachandran, Indian 23 Second Cross Street Trustpuram, Chennai 600 024 4. Publisher’s Name, Nationality, and Address : Mr. B. G. Kukillaya, Indian 2 Venu Reddy Street, Guindy Chennai 600 032 5. Editor’s Name, Nationality, and Address : Mr. R.S.Bakshi, Indian 2 Venu Reddy Street, Guindy Chennai 600 032 6. Name and address of the individuals who own the newspapers / magazines and partners or share-holders holding more than one percent of the total capital :

The Printing Technologists Forum 2 Venu Reddy Street, Guindy Chennai 600 032 (Does not arise as THE FORUM is a non-profit member-supported registered society: No.149/1989)

I, B. G. Kukillaya, hereby declare that the particulars given above are true to the best of my knowledge and belief. 28-02-2014

B. G. Kukillaya

The Publisher

January - February 2014 / Vol. XVI, No. 91 Print Forum  19


"JETLEADER 1500 used for Making Hand Flip Cartoon Animation"

In this fashion the 1918 cuts were converted to PDF and by going through the process of printing with the JETEADER we were able to gain a very valuable experience in that we were made aware of the future of digital printing and the potential of variable data. n Courtesy : www.tks-net.co.jp

Print Tons of PDF Files, Text Files of Images with Just a Couple of Clicks Using Print Conductor 4.1 "Story of a Family”, Commemorative Project for the 140th Founding Anniversary of Shinano Mainichi Newspaper.

Have you heard of "TEKKEN"? It is the name of a Japanese comedian. He has been in the spotlight through the hand flip cartoon animation, "PARA PARA MANGA", and also getting good vibes from overseas so that we tend to rate his performance to be beyond the realm of comedy. So, what is TEKKEN doing on a sedate, no-nonsense TKS website. Please let us explain. "Story of a Family”, Commemorative Project for the 140th Founding Anniversary of Shinano Mainichi Newspaper. We, TKS, had the honor of being involved with the Commemorative Project for the 140th Founding Anniversary of Shinano Mainichi Newspaper. A special issue of the comedian TEKKEN's latest full cut of cartoons of "Story of a Family" totalling 1918 drawings was published. The project did not stop at just publishing the special issue. The three companies, the Shinano Mainichi Newspaper, the film production company and TKS continued to discuss on how to present the 1918 cuts of the flip cartoon pictures into a moving format. It was a question of how to evolve a venue that only a newspaper can bring out which led to the fact that a newspaper involves a printing press, therefore, why not use the knowhow of its offset printing press to print a flip carton. The question then was how? Change plates 1918 times? No way! Print 1918

cuts consecutively? This was also not the answer since a flip cartoon image changes page by page and would not be practical considering the number of plate changes and the labor involved. In looking back now, it was an opportune coincidence that our attempt at that time in trying very hard to find a way to print the flip pages of the TEKKEN cartoon with our newspaper printing press eventually dovetailed into our core “variable data” processing capability. The only way to print 1918 sheets of variable data consecutively was to use a digital printer, and that meant the JETLEADER1500. Printing 1918 cuts consecutively with the JETLEADER, with variable data printed on a portion of the paper was truly a simulation of variable printing. And this time, this variable data was further videotaped in flip comic sequence. At the onset, however, we were unable to synchronize the JETLEADER’s printing speed with the flip comic’s speed resulting in a technical problem of an error of a few millimeters per second making the animation image move slightly. This problem too, however, was cleared by our working together with the film production staff calculating the size of one sheet, the placement size of the image, and the position and pitch spacing, together with further fine tuning the printing speed of the JETLEADER, and adjusting the number of film sequences.

20  Print Forum / Vol. XVI, No. 91 / January - February 2014

fCoder Group, Inc. has announced the release of Print Conductor version 4.1. The software now allows collating pages and splitting documents using cover page. Most of the offices still physically print a large number of papers; and this task is inevitable for documentary exchange. Still, when each document is printed individually, the task becomes pretty tedious and takes a lot of time. Standard Windows means can simplify the printing necessity making it possible to print up to 15 pages in a row by drag-and-dropping your files to the printer icon. But the limited number of pages causes inconveniences; plus, the order of the printed pages are random. The next level automatic printing abilities are offered by Print Conductor. The software will completely automate the printing task. The number of documents to be printed is not limited. All you need to do is to add the files to the list and click “Start”. Print Conductor is able to automate printing of PDF, Text, HTML, Microsoft Word, Excel, Publisher, Visio, AutoCAD, PowerPoint, OpenOffice and image files such as JPG, TIFF, PNG, etc. Customers can select the order of documents in the printing queue, select specific range of pages, change the number of copies to print, collate pages of documents and add cover page to each document. The type of paper for the cover page can also vary. By using a different type of paper, such as cardboard, document separation becomes much simpler. New features released in Print Conductor 4.1: New settings panel allowing quick change of the most popular printing preferences

Optional cover page for each printed document

Printing one or several copies of the same document

Collating pages of documents Printing all pages or just specific pages of a certain range Microsoft Word as a default processor for HTML and HTM files printing Print PDF files using Adobe Acrobat, Adobe Reader or internal PDF printing engine.

Print Conductor 4.1 is free for non-commercial use. It can be downloaded on http://www.print-conductor. com/download/. The cost of the commercial version of the product is $49. Customers, who purchase 5 or more licenses, can get a discount. Courtesy : http://www.prweb.com


Holography Catches the Eye for Packagers Holography plays an important role in packaging as manufacturers face the challenge of capturing customer attention by giving products a highly distinctive decorative edge over competitors. These award winning industry developments that can give packaging producers an edge. Continuing advances in film coating and manufacturing technology have opened the door for ever more innovative opportunities for embossed holographic materials for use in packaging, while a wide variety of specialist origination techniques offer an infinite variety of colorful 3D visual effects, ranging from the bright and stunning to more subtle graphic features. Holographic films in particular are ideal for a wide variety of flexible eye-catching applications further increasing the graphic opportunities available, reinforcing brand identities, capturing customer attention and bringing new life to mature or aging pack design. Indeed, holography’s ability to push the boundaries for new packaging applications continues, reinforced by the recent holography industry awards which saw imaginative solutions reinforcing the important role the technology plays, particularly in tackling product anti-counterfeiting and authentication. For example, the US Hazen Paper Company has created an award winning (IHMA’s Excellence In Holography Awards 2013) package featuring custom holography on its Envirofoil transfer metalized, designed to catch the eye of customers browsing retail and supermarket shelves. Unlike full-spectrum holography, this nextgeneration ‘white-motion’ holography can be adopted to enhance packaging through a range of interesting, dynamic and visually stimulating designs without compromising the prismatic integrity of corporate or brand colors.

Envirofoil contains no plastic and a minimal amount of aluminium – so it can be recycled as easily as printed paper – while striking source reduction means it carries 20 times less metal per square inch than metallic ink, and can be printed offset or with digital inks. It meets strict environmental criteria, certified by the Forest Stewardship Council, Sustainable Forestry Initiative, and the International Program for the Endorsement of Forest Certification. A D V D c o v e r s l e e v e f o r ‘T h e Little Mermaid’ produced by AgiShorewood, Metal Magic and Hazen has also garnered high praise - the foil board is coated with a hi-definition gloss and has an offline sculpted embossing that creates texture and adds shine to the package. The glossy and embossed title and artwork provide dimensions to the package

without overcompensating for the art, while a hologram special effect that mimics a ‘water glare’ over the entire cover of the o-sleeve provides a feature designed to catch the eye of the customer. NovaVision Inc, Vacumet Corp and Angell-Demmel North America’s Nissan LEAF holographic kick plate was the overall category winner with the two other applications commended. Hologram manufacturers Optaglio’s dip into the past has created one of the most imaginative hologram designs of recent times which offers big potential for use in dynamic packaging applications for suppliers of products looking for that something extra to attract the interest of timepressed retail customers. The ‘La Belle Époque’ hologram eschews modern design to create a vintage art nouveau style that has led to the company winning a top industry award for one of the most original designs of the last 12 months. Using a combination of 2D/3D background, kinetic effects and masked lenses to create a sense of depth and style,

January - February 2014 / Vol. XVI, No. 91 Print Forum  21


microtext, nanotext, nanographic and advanced CLR imagery are also features of the hologram.

Rajeswari Group unveils its technologically advanced printing division “38 Hundred Labels & Prints”

Holostik India Ltd’s technique for using low optical density (OD) metalizing on holographic embossing without touching the sealing side of PVC also has big potential, particularly for pharmaceutical packaging applications. It enables blister packs to be produced with the hologram on the blister side. This advanced hologram for blister packaging can save time and money in production as it does not require changes to the set up of existing packaging machines. Metalizing also enhances the barrier property of PVC blister film while a high temperature scratch proof coating on the hologram, which can be transparent or colored, was also praised for its technical excellence.

• Introduces India’s first commercial label printer “CDT 1600 PC Sprint” powered by Memjet

New imaging techniques and combinations of other overt authentication technologies with holograms are producing advanced optical security devices which combine ease of recognition benefits with significantly enhanced resistance to counterfeits, enabling products to be controlled through an expanded system solution involving security authentication features, tracking mechanisms and investigative services. So with the seemingly remorseless march of technology, there’s no reason why the hologram will not continue to evolve as packaging designers continue to see the benefits unfold before their eyes and comfortable with a technology that has a lot to offer. n Courtesy : www.myprintresource.com

THE FORUM’s dream is to become Self-Reliant with Member support only

Technology

• First-of-its kind label print technology which delivers stunning quality at very high speed

Indian market which is more cost effective, energy efficient and less time consuming”. He added, “With this new technologically advanced machinery, we will strengthen our portfolio in the printing and labeling industry”. Rajeswari Group announced the inauguration of its technologically advanced printing division “38 Hundred Labels & Prints” along with India’s first commercial Memjet printer “CDT 1600 PC Sprint”. This was inaugurated by Shri R Lakshmipathy in the presence of Mr. G Ramamurthy, Managing Director, Rajeswari Group, Mrs. Usha Ramamurthy, Director, Rajeswari Group, Mr. Rajesh Kumar, Creative Head, 38 Hundred Labels & Prints and other senior officials from across sectors. This machine “CDT 1600 PC Sprint” from Colordyne Technologies, USA powered by Memjet Technology and the state-of-the-art finishing equipment “GT 364 HSFL” from CARTES SRL, Italy which has a separate units for hot stamping, screen printing, embossing and diecutting and laser cutting. The unit has also houses digital printer “C751 PRO” from RICOH. This commercial Memjet printer provides high quality labels and tags at 160 feet/minute with 1600x1200 dpi resolutions which contains 70,400 nozzles integrated into four interchangeable ink delivery blades for CMYK colours. A fifth blade and print head can be added for spot colour capability. Commenting on the launch, Mr. G Ramamurthy, Managing Director, Rajeswari Group said, “Being one of the pioneers in high-class printing and publishing industry, Rajeswari Group is extremely delighted to bring one of the world’s best digital printers to the

22  Print Forum / Vol. XVI, No. 91 / January - February 2014

Mr. Rajesh, Creative Head, 38 Hundred Labels & Printers said, “This is one of our most prestigious projects and indeed close to our hearts. We are confident that 3800LP will strive to reach the leadership position in the prime industrial label space soon”. Our aim is to provide excellent services to our customers in terms of quality, value, delivering in an efficient and receptive manner on par with international standards. This new initiative of Rajeswari Group would add tremendous value to the end products of all the key growth industries such as personal care, home care, food and confectionery, automotive, airlines, beverage, healthcare, cosmetics, liquor and more. For further information, please feel free to visit www.3800lp.org About Rajeswari Group Rajeswari Group founded in 1977 by Mr. G. Ramamurthy in the name of Rajeswari Graphics with an initial investment of 38 hundred. In a short stint, Rajeswari Group had become one of the most admired brands which provide one-stop-shop experience to the customers in India by selling various kinds of pre-press and post-press consumables. Later, the group gradually shifted their focus into other verticals like infrastructure and hospitality. With this new venture, Rajeswari Group will strive to reach the leadership position in the prime industrial label space as well.

For further queries, please contact: Suresh Krishnan IPAN Hill + Knowlton Strategies, Chennai Tel: 044 28202548 Mob: +91 9840097045 Email: suresh.krishnan@hkstrategies.com


Why is Creasing (or Scoring) Paper Important? The goal of the designer and printer is to reproduce a job as close to the original as possible, in any quantity. Many jobs need to be folded after printing, and customers won't tolerate a finished, folded piece that's marred by any ‘cracking' or splitting of the sheet. Some printed papers will fold just fine (usually text weight stocks and lightweight covers folding with the grain.) It is on jobs where fiber cracking or splitting occurs that creasing becomes important. 2 Strategies to Handle the Fiber Cracking Problem First, let's look at 3 factors that affect the paper. Second, we'll see how creasing works and why it is an important solution. The paper structure varies with coating thickness, fiber content, length of fibers, bond between base and coating and how pulp is treated. Heavy coatings and low fiber content means less stability and a greater tendency to crack. No sheet is immune to cracking, but since the coated sheet is more complex than the uncoated it's more prone to fiber cracking. There's simply more that can go wrong. But coated papers tend to reproduce originals better than uncoated sheets; which is why you see more full color jobs printed on coated sheets. The printing process makes the paper less flexible with the addition of countless combinations of inks, varnishes and coatings. Heat applied to rapidly dry the printed sheet as it exits the press affects the humidity content of the sheet, further reducing flexibility. The environment, especially with regard to the paper's moisture content, makes a difference in whether paper will crack. A pressroom or bindery at 50% relative humidity will be less likely

to have cracking problems than an environment at 25% relative humidity. The first strategy is to minimize the problem by examining these 3 factors through testing different papers, inks, coatings, varnishes and adjusting the humidity environment. We won't go into detail on these here; there are numerous detailed technical resources available from the Printing Industries of America and from most paper and printing press manufacturers. Even if the 3 factors above are perfect, you'll find that when you get to cover stocks at around 7pt (.007") creasing (or scoring) paper is still needed, which is why creasing is important. What's the Difference Between ‘Creasing' & ‘Scoring' Often used interchangeably, there is indeed a difference in the processes we are referring to, no matter what you decide to call it. You'll also find the same terms have different meanings in the commercial printing versus the packaging industry. For our purposes, Scoring is any method of reducing paper stiffness along a line in order to aid in folding. Press scores (litho score) and old style folding machine scores (e.g. steel scoring blade between steel or rubber collars) are two examples. They simply weaken the sheet to aid in folding. Creasing refers to the internal de-lamination of a sheet by compression along the line where folding needs to occur This effectively creates a "paperboard hinge" according to Kevin Carey of DieInfo.com. When the sheet is bent (folded) at the crease, all the outward force that normally would split or crack the sheet is directed inwards towards the weak, delaminated line. As the fold continues, the sheet further delaminates internally and a rounded bead is formed on the inside of the fold, absorbing all the force, while the

outside of the folded piece remains smooth and unbroken. Creasing can be done by either a platen method (both sheet and die board are flat) or rotary method (paper passes between cylinders or wraps around a cylinder.) Both methods use a male die to force the sheet into a female channel, the dimensions of which vary according to the density of paper. Sometimes simple scoring will eliminate splitting and fiber cracking, but as the sheets get heavier, this is less likely and the stronger compression forces of creasing are needed to prevent cracking. In highquality commercial printing, creasing is thus the second critical strategy used to combat the fiber cracking problem. Not only does it aid in folding, but when done successfully, it achieves the commercial printers and designer's goal of faithful print reproduction. n Courtesy : www.technifoldusa.com

Members Attention Please THE FORUM receives every now and then returned copies of print forum/invitations/other communications, marked “left”, “gone away”, “not found”, etc. where members have moved and have not notified their change of address to THE FORUM Office. Are you quite sure that the address which we are using for you is the correct one? If you have moved recently, have you told the Post office to redirect your mail for a period of 60 days and what happens when this expires? Have we got your address correct? If not, corrections may please be sent to THE FORUM office.

January - February 2014 / Vol. XVI, No. 91 Print Forum  23


Polymer banknotes set to replace paper The Bank of England has announced that it will start to introduce polymer bank notes into circulation from 2016, following a public consultation process. The next £5 and £10 banknotes will be printed on polymer, a thin flexible plastic film, rather than on the cotton paper used for notes currently in issue. The first polymer note will be the £5 note featuring Sir Winston Churchill and will be issued in 2016. It will be followed a year later by a polymer £10 note featuring Jane Austen. The decision follows a three year programme by the Bank looking at the materials on which banknotes are printed, andwhich concluded that there were compelling reasons to move to printing on polymer with an emphasis on the fact the polymer notes being cleaner, more secure and more durable than the current cotton paper notes.

encourage more consumer reaction which so far has been quite muted.’

In parallel with the public consultation, the Bank engaged with a wide range of stakeholders in the cash industry, however, as reported byDigital Printerin September, there was no consultation with a representative from the printing industry. Martyn Eustace, director of Two Sides, a non-profit organisation whose goal is to promote the responsible production and use of print and paper, said, ‘’It is disappointing to see the Bank of England pursuing the move from paper to plastic banknotes. But perhaps this is more a matter of personal choice although there is anecdotal evidence of consumer mistrust. For me, there is something dependable and trustworthy about renewable and recyclable paper and I don’t feel that we will ever feel that attachment to plastic notes. It may be that the introduction of the notes will

It has not yet been decided which company will have the printing contract however the bank has already said that polymer notes will be printed at its print works in Debden, Essex. Currently all Bank of England notes are printed by De La Rue but that contract expires in March 2015. The Bank expects to enter a contract with Innovia Security to supply the polymer material for the new £5 and £10 notes, in which case Innovia would establish a polymer production plant in Wigton, Cumbria, in 2016. Mark Carney, governor of the Bank of England, said, ‘Ensuring trust and confidence in money is at the heart of what central banks do. Polymer notes are the next step in the evolution of banknote design to meet that objective. The quality of polymer notes is higher, they are more secure from counterfeiting, and they can be produced at lower cost to the taxpayer and the environment.’ n Courtesy : www. www.paperandprint.com

Newsweek will start printing again next year

Paper copies ofNewsweek will again roll off the presses starting next year Editor-in-ChiefJim Impoco says the news magazine’s owners, MT Media, want to “hit the reset button” and move to a business model where a weekly print magazine would be mainly supported by subscription fees instead of advertising.

Impoco said in an interview Wednesday that officials haven’t decided how much the magazine will cost, but it’s expected to be less than $10 per issue.

Newsweek ceased print publication at the end of 2012. The online magazine was sold to IBT, which owns online publications including International Business Times, Medical Daily and Latin Times, in August for an undisclosed sum.

Newsweek had been struggling for years when The Washington Post Co. sold it for $1 in 2010 to stereo equipment magnate Sidney Harman, who died the following year.

Many magazines and newspapers have reduced or shut down their print editions in recent years because of weak demand from advertisers. But Impoco says officials are confident that they will be able to drum up enough print subscribers.

Before he died, Harman placed Newsweek into a joint venture with IAC/InterActiveCorp’s The Daily Beast website, a move intended to help widen its online audience.

24  Print Forum / Vol. XVI, No. 91 / January - February 2014

Last month, Newsweek’s website recorded more than 5 million unique pages views. The current site had to be created from scratch after the sale to IBT. The website is free, although some mobile apps cost money. n Courtesy : www. firstpost.com


Is this the Future of Business Cards? ALL-STATE LEGAL goes mobile in a big way with its Vizibility acquisition

How do you breathe fresh life into a 500-year-old process? Don’t look now, but a 67-year-old company is updating the humble business card for today’s text-happy world. If an old-school engraver can make its mark on the mobile world, there’s hope for the rest of us! WELCOME TO THE THIRD SIDE James Alexander, President of the Vizibility Division of ALL-STATE LEGAL, explains that all printed business cards have two sides: the front and back. “The vizCard is the mobile piece, the third side. You can go to a landing page and really flesh out your professional profile. What we do is create a mobile experience—it’s not [giving someone] 14 paragraphs about why you are the best IT or patent attorney. It’s about having the next level of engagement.” A FRESH ACQUISITION Alexander founded Vizibility in 2009; ALL-STATE LEGAL (Cranford, NJ) acquired it in August 2013. ALL-STATE’s business card customers receive a vizCard Pack for no additional charge. These “basic mobile cards,” as ALLSTATE describes them, offer a branded tool for engaging customers and sharing contact information that can be downloaded on any smartphone, tablet or computer. Customers get an unlimited number of vizCards as well as a firm directory of vizCard users. “It’s a reward for choosing us,” says Susan Jacobs, ALL-STATE LEGAL’s director of marketing and client services. “It gives us a platform to communicate all of their business card information in a digital form. And with the premium version, we’re giving clients a tool that can help their business development efforts.” MERGING PRINT AND PIXELS ALL-STATE began working with Vizibility in 2011 and was the company’s largest reseller prior to the acquisition.

Joe Fuzak, President of ALL-STATE LEGAL, says his company thought the time was right to marry print and pixels. “This is an example of how ALL-STATE LEGAL is redefining the traditional business card.” The vizCard mobile business card platform is a natural fit; with its online print portal, customers can easily create and update mobile business cards and choose to add QR codes to their business card templates. BEYOND THE QR CODE To the casual observer, it may seem as though ALL-STATE’s customers are merely getting “free” QR codes printed on their business cards. Alexander stresses the benefit isn’t in the QR code. “ALL-STATE really understood it was more about the mobile experience,” he says. “Previously, without vizCards, it was up to the customer to determine where the QR code pointed. ALLSTATE saw Vizibility as a way to provide a turnkey capability for those in professional services industries.” Fuzak echoes Alexander’s sentiments. “We didn’t buy Vizibility because we love QR codes; we bought it because we love the product offering. Now our customers will never run out of business cards. There’s always a way to get business cards to clients: paper, digital or both.” MOBILE MICROSITES AND MORE Vizibility lets ALL-STATE offer branded, personalized and optimized mobile microsites for each professional with complete tracking and data analytics. Its premium package, vizCard PRO, is a personal mobile hub that connects people’s business social networks to their business cards. It includes information on the individual’s firm as well as his or her contact information, bio, online content, handpicked Google results (via a “Google Me” button) and social networking connections.

“You can download vCards, view common LinkedIn connections, set up appointments and share handpicked profiles, videos and other online content right from the printed business card,” says Alexander. “We can even connect all of your professionals’ mobile business cards into a mobile directory.” As Fuzak says, with vizCard PRO, users never have to worry about running out of printed cards. Premium users get a unique URL they can embed in email signatures, text messages and other online sites that will bring up their digital business cards on any device. A dashboard delivers metrics that let users gauge marketing campaign and networking effectiveness. Law firm rainmakers can quickly set up client meetings with other team members. Real estate agents can instantly refer a home buyer to a contractor, landscaper or other contact from their personal databases. SMALL-SCREEN EXPERIENCE “ C hief mar keting officer s ar e clamoring for a way to show they are technically savvy,” says Alexander. “But very few professional services firms actually have mobile websites. That’s one reason this solution has really resonated with them— we are creating an experience for smartphones and other mobile devices.” With a vizCard, each person in a firm can have a personalized landing page. “Each page looks the same—it’s branded—but an individual’s page consists of details specific to that

January - February 2014 / Vol. XVI, No. 91 Print Forum  25


person,” he says. “It’s a prebuilt landing page that makes it easier to engage with someone after you’ve met them. The printed business card is a fantastic leave-behind piece. If you have a QR code on the business card, that’s just a conduit to an online mobile website.”

QR: A Printer’s Jiu-jitsu

BUSINESS CARDS WILL ENDURE Alexander insists that businesses cards will never fade away. “The printed card is always on. It never requires a battery or rebooting,” he says. “This is the thing we’ve always printed and handed out; it’s how we market ourselves. What we have with vizCard is a natural segue for the printed card to be a conduit for delivering Google results, your LinkedIn connections and e-cards with a single click.” n

Printers are constantly asking me, “How can we compete against the accelerating move away from print to the web?”

Courtesy : www.americanprinter.com

DIC India to close down Mumbai unit The company to shift the manufacturing process of the unit to its other sites in India. DIC India Ltd, a part of DIC Corporation – the Japanese manufacturer of printing inks and allied material, has decided to shut down its plant in Mumbai. DIC India Ltd has informed BSE that the Board of Directors of the company at its meeting held on March 26, 2014, approved the closure of the manufacturing unit of the company located at Chandivali Farm, Mumbai effective from April 01, 2014. DIC India stated that the closure of the Mumbai unit would not affect the overall production capacity of the company as relocation of the manufacturing process will take place. DIC India is one of the largest companies in the Indian printing, publishing and packaging industry segment, serving top-of-the-line newspapers, magazines, packaging and printing establishments in the country. n

QR Codes The traditional 1D barcodes when scanned translated into a number, for instance in a supermarket the number is matched with a product id and the price is obtained.

Since printers who ask this question obviously see the web as a competitive threat to print, my response is to apply this basic jiu-jitsu principle for confronting a strong opponent: Redirect the competitor’s strength into your own. QR codes are an excellent tool for redirecting the strength of the web onto printed pages. Customers desire to use and pay for the tools that best communicate their messages to their intended audiences. So rather than seeing the web as a threat, let’s give customers what they want using QR (and related web launch) codes to integrate the web with print and deliver the best in communication technology.

A 2D (two-dimensional) barcode is a black & white data matrix which contains information in both the vertical and horizontal directions, whereas a 1D bar code contains data in one direction only. 2D barcode holds a considerably greater volume of information than a 1D barcode. It can include all sort of information like URL’s or phone number or email address or any other information you like, basically any string of text up to a certain level.

American Printer is an excellent example of this principal. By using QR codes as a web launch point, the magazine integrates the power of the web with the printed page. By using QR codes to integrate the web with print, we have redirected to power of a competitive technology to create higher-value printed pages for our customers. And higher-value pages mean increased revenue—which is good. n Courtesy : www.americanprinter.com

Kindly renew your Membership fee well in time.

Courtesy : www.business-standard.com

26  Print Forum / Vol. XVI, No. 91 / January - February 2014

A QR (Quick Response) code is a kind of 2-D (two-dimensional) barcode. It was created by Toyota subsidiary Denso-Wave in 1994, the QR code is one of the most popular types of twodimensional barcodes. Features of QR Codes QR Code provides the following features compared with conventional bar codes.


High Capacity Encoding of Data While conventional bar codes are capable of storing a maximum of approximately 20 digits, QR Code is capable of handling several dozen to several hundred times more information. QR Code is capable of handling all types of data, such as numeric and alphabetic characters, symbols, binary, and control codes. Up to 7,089 characters can be encoded in one symbol.

Small Printout Size Since QR Code carries information both horizontally and vertically, QR Code is capable of encoding the same amount of data in approximately one-tenth the space of a traditional bar code.

Dirt and Damage Resistant QR Code has error correction capability. Data can be restored even if the symbol is partially dirty or damaged. A maximum 30% of codewords can be restored. Or this space can be used to personalize a QR Code

Readable from any direction in 360°

QR Code is capable of 360 degree (omni-directional), high speed reading. QR Code accomplishes this task through position detection patterns

located at the three corners of the symbol. These position detection patterns guarantee stable high-speed reading, circumventing the negative effects of background interference. The QR Codes scenario in India The QR codes are becoming a standard in Indian consumer market. Quick Response (QR) codes are creating progress into different western nations since their inception in 1994. Japan has still been the most dense user base of QR codes with its easy adaption slowly being spread to different countries for plethora of purposes and especially for marketing & tracking. QR codes may contain a URL, text or the other kind of information. QR codes can be scanned by devices that have a camera and also by a barcode reader. Most of the devices that currently accompany cameras can be used as code reader/ scanner by downloading appropriate applications. There are many companies in India that have started using these two dimensional codes in their marketing activities and have become successful. The sale season always comes as a challenge to the brands and they use most effectual marketing strategies to achieve the humungous sales targets and to stand out of their competitors. Some of the Indian brands that have recently achieved these goals with the help of QR codes include Shoppers stop and Turquoise Cottage of Delhi. In order to stand out and not follow the usual trend of newspaper advertising in order to enhance sales, Shoppers Stop used QR codes and initiated a new age marketing strategy. They launched QR codes and delighted their customers with secret discount offers & other schemes through their code

and application. Frito lay organization recently stepped into a mobile bar code marketing & advertising campaign. They recently printed the QR codes on their wrappers. They are using these codes to enhance their interaction with customers by presenting interesting activities like “Guess Whose Flavor” and a Facebook activities. It is a proved fact that as you enhance your interaction with the customer, they become more patronized towards your brand and QR codes are doing exactly the same. Similarly a bar in Delhi, the Turquoise Cottage also did the same. They also used QR codes creatively to enhance their customers and even attracted their patrons with great schemes. Not only these but there are many other renowned names that have used QR codes in their campaigns for various purposes. These names include Kit Kat, Infosys, Geetanjali Jewelers etc. There are many examples of the Indian companies and brands that are using the QR codes. These examples well portray that the QR codes have become and are becoming one of the most preferred elements of marketing strategies of Indian marketers. But not only in the field of marketing, QR codes are making their place in many other fields. QR codes are being extensively used in print publications, tourism, insurance copies printing, product packaging and business cards etc. QR code usage is increasing at fast pace. It would be good to see more innovative campaigns using QR codes which can create mesmerizing user experience. n Courtesy : www.flick2know.com/

January - February 2014 / Vol. XVI, No. 91 Print Forum  27


We, the Members . . . together form The Forum This is Members’ Page, giving updated information on New Enrolment, Change of Categories, Change of Addresses, New Designations, New Appointments & Promotions, Retirements, New or Additional Telephones, Mobiles, E-mail ID, Weddings Renewal details of membership, etc.

Membership Progress

Acknowledgement for the Receipt of Annual Membership Fee Renewal for 2013-14 F.Y. (From 01-04-13) Name of the members

M.No. Renewal period From

35. C.R. Krishnakumar

178 AA

01-04-13

31-03-14 22

3504, 31-12-13

750

36. S. Uthanu Mallayan

770 TA

01-04-13

31-03-14

2

3508, 22-01-14

750

01-04-13

31-03-14 25

3509, 25-01-14

75

37. P.K.Ponnappa

86 TA

To

Total Recpt.No. Amount

Yrs & Date

Rs.

38. M. Madhusudhan

747 TA

01-04-13

31-03-14

4

3510, 25-01-14

750

39. G. Jeevanandam

734 TA

01-04-13

31-03-14

5

3511, 17-02-14

750

During  Jan-Feb. 2014 Change of Office Address Mr. A.N.Noufel

320 TL

Honeycomb Creative Support Pvt. Ltd., No.29, 3rd Cross, Venkata Reddy Layout 6th Block, Koramangala, Bangalore - 560 095. Phone : 080 41148503 Mobile : 9845128760

An Appeal to Members As informed in the last issue, the Printing Technologists Forum, a non-profit association, is compelled to stop publication of the printed edition of PRINT FORUM from Issue No. 90 (November – December 2013 issue). PRINT FORUM will, however, be published as an e-journal from this issue November–December 2013 issue, in trend with developing e-technologies, and to keep up with rising need for e-formats. In connection with this, we have decided to send invitations of our technical lectures / meetings by e-mail / SMS to all our members. So, please send us your email address and your mobile number to theprintforum@gmail.com to receive the journal and invitations.

Mr. Bhaskar Rao, P. L.P.T., B.A. Dip. Ing. (Germany), F.I.O.P. (London)

Retired G.M. Manipal Power Press Retired Professor & H.O.D. Printing, M.I.T., Manipal Graphic Consultant Mr. P.Bhaskar Rao, Senior Life Member of THE FORUM passed away on 18th January 2014 at the age of 80 at Manipal. He retired as General Manager of Manipal Power Press. He also served as Professor and Head of Department of Printing Technology in MIT, Manipal. The President and Members of THE FORUM convey their deepest condolence to the bereaved members of the family. May his noble soul rest in peace. His unfortunate demise is an irreparable loss to his family, friends and well wishers. May his soul rest in peace. n

We look forward to your continued support and patronage in future as always.

Come together and share your knowledge with your fellow technologists in our regular technical meetings.

Letters to the Editor Members/Readers of Print Forum are encouraged to write Letters to the Editor whenever an idea occurs to them. Letters for this page should be kept short and to the point. We reserve the right to edit any material submitted for this department. Names will be omitted on request but must be signed in full to each letter sent to us. Anonymous letters will not be considered for publication.

Published by B. G. Kukillaya on behalf of The Printing Technologists Forum from No. 2 Venu Reddy Street, Guindy Chennai 600 032 & Printed by K. Ramachandran at Industrial Prints, 23  Second Cross Street, Trustpuram, Chennai 600 024 Edited by R. S. Bakshi

28  Print Forum / Vol. XVI, No. 91 / January - February 2014


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