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Edited by a student panel from eminent institutes, the magazine features articles submitted by students and industry experts. Which makes it a great platform for the business leaders of tomorrow to absorb new knowledge and sharpen their skills. The magazine also provides a creative outlet for students by publishing a selection of their poetry, jokes and brainteasers in every edition.

Want to contribute? Or order a copy? Simply contact the B-spionage editors at bspionage@gmail.com or your printbindaas campus ambassador


THE BOARD

BIPUL

HIRAK

NEEL

Bipul is a PGPM student at Great Lakes Institute of Management, Chennai. He’s also a member of the Green Committee & Karma Yoga group at GLIM. Prior to GLIM, he has served as an SAP consultant for 5.4 years at Accenture Services Pvt. Ltd. He has completed his B.Tech in Computer Science & Engineering from School of Engineering, CUSAT. His areas of interest include SAP, Business Analytics & Supply Chain Management.

Hirak is a Master of Mgmt. student at Shailesh J. Mehta School of Management, IIT-Bombay. He’s also a member of the Avenues Team. Prior to SJMSOM, he has served as a Systems Engineer for 2 years at Tata Consultancy Services. He has completed his B.Tech in Biomedical Engineering from UVPCE, Gujarat. His areas of interest include Supply Chain Management and Marketing.

Neel is currently a pursuing his MBA from MICA. He has worked as an Associate Consultant in a Marketing Research startup and as a Supply Chain ERP Consultant with Wipro. His interests are travelling, photography and marketing. He was the marketing head of Utkansh-2009, the annual cultural fest of N.I.T. Jalandhar.

SAYONI

ANUSHREEE

VAIBHAV

Sayoni is a PGP student at Indian Institute of Management, Bangalore. Prior to IIMB, she has served as an SAP consultant for around 1.5 years at IBM India Pvt. Ltd. She has completed her B.Tech in Information Technology from National Institute of Technology, Durgapur. Her areas of interest include General Management and Marketing.

Anushree is a student of Xavier Institute of Management pursuing PGDM-BM course. She believes in the phrase I am extraordinarily ordinary and says -Creative Writing is a Democratic Liberal Land and one should vote for the Class to rule it.Prior to XIMB she has a work experience of 2.5 years with Infosys dabbling mainly in Manufacturing Domain IT projects.Her Areas of interest include Consulting and Marketing

Vaibhav is a first year PGDM student at IIM Shillong and has completed his engineering from BITS Pilani, Hyderabad Campus. He has no formal work experience but lapped up opportunities to intern at JSW Steel, Mercedes-Benz India and IISc Bangalore. He recently won the Aditya Birla Group Scholarship for the year 2012. Vaibhav is interested in photography, adventure sports, games (football, tennis, squash, badminton), theatre arts (drama and skit) and quizzing.


MARKET ORIENTATION

Apple Maps Fiasco Apple recently launched Apple maps in iOS6 which is considered to be in competition with Google maps and Nokia’s rich web mapping service. But after launching Apple maps, many users complained about many errors in it. They complained that the new Map service has geographical errors and gaps in information. It also lacks many features like public transit direction, street view, etc. Other errors include in wrong direction pointing, wrong or missing public transport information, incorrect labelling, etc. Apple CEO Tim Cook apologized on 28th Sept for glaring errors in the new map service.Cook surprisingly asked users to switch to other competitive map services like Google maps, Nokia maps etc. He also assured users of more accurate and better map services in future. Social media is already flooded with mockery of Apple maps -many blogs and facebook pages have been already made to make fun of it. Last time when iPhone 4 was launched, Antenna errors caused Apple embarrassment and Jobs had apologized but denied having any antenna problem. People faced problems in reception of signals if user covered certain spots with bare hands. Jobs also insisted that the antenna issue was not wide spread and only small portion of users had actually problems with it. Initially when iOS6 was launched, Apple Maps was one of the key highlights. But as and when new errors and blunders came into picture, the embarrassment became bigger and bigger. Some websites also term it as the worst software ever.Infact in his short term as CEO, Cook has already had to apologise to users 6 times. Apple is currently facing immense pressure to handle the gaffes and improvise with all features and errors resolved. Author: Ravi Soni, SCIT


Should Banks Worldwide Be Given More Autonomy Or Regulation – The Need Of The Hour?

A financial institution serves two primary functions which are essential for smooth operation of an aggregate economy. First, they are creators of assets. These assets can be obtained from various sources such as government, fiscal deficit or from private sector. Second is that they are responsible for channeling of savings for a higher purpose which can be achieved by developing the capability to use idle balances and providing depository services in order to finance lending activity. Put in plain terms, it assumes liabilities and makes loans. Financial institutions, particularly banks, are structurally vulnerable because they finance projects which cannot be accurately valued by short-term liabilities and try to provide services which are mutually beneficial to borrowers and savers. With this background, let us look at why most of the countries have experienced poor performance of Banks in the last two decades. The rate of bank failures has really shotup during the 2007–2012 global financial crisis. It threatened of total collapse of large financial institutions leading to bailouts of financial institutions by govern-

ments, and downturns in stock markets around the world. The U.S. Senate’s Levin–Coburn Report asserted that the crisis was the result of high risk, complex financial products; undisclosed conflicts of interest; the failure of regulators, credit rating agencies, and the market itself to rein in the excesses of Wall Street; the liberal use of Gaussian copula function; failure to track data provenance; repeal of the Glass–Steagall Act effectively blurring the distinction between investment banks and depository banks in the US; failure to accurately price the risk involved with mortgage-related financial products; Governments failing to adjust their regulatory practices to address 21st-century financial markets; etc. The financial crisis and the housing bubble bust highlight the fact that banking industry and financial system as a whole were very fragile and could not withstand any of the crises. Also, banking industry is more fragile than other industries. Failure of a major bank can have a trickledown effect on other banks which brings into picture systemic risk. However, greater fragility of the banking industry simply implies “handle with greater care” and not higher brokerage rate or failure rate. It leads to the

conclusion that they need to be regulated. However, historically it has been proved that regulations do not always improve the functioning of banks. It has happened before that many regulations were introduced with an intention to make the banks more robust and provide protection against fragility but they unintentionally increased the fragility of banks and their failure rate. Many poorly designed and mispriced safety nets under banks for depositors, first through the Federal Reserve’s discount window lender of last resort facilities in 1914, and then reinforced by the FDIC’s deposit guarantees in 1934, market discipline on banks was reduced substantially. It resulted in increased risk exposures by banks and reduction in their capital ratios. As emphasized by Kane (1989, 1995a and b), Severe principalagent problems were introduced by the establishment of the Federal Reserve and FDIC in the U.S. So, while it still remains a million dollar question as to whether banks need more regulation or autonomy in the long run, banks definitely need to be regulated in the short term and be granted regulated autonomy in the medium term.

Prasenjeet Acharjee TAPMI


The Rise Of Subliminal Marketing

qwertyuiopasdfghjklzxcvbnmq wertyuiopasdfghjklzxcvbnmqw ertyuiopasdfghjklzxcvbnmqwer tyuiopasdfghjklzxcvbnmqwerty THE RISE OF SUBLIMINAL MARKETING uiopasdfghjklzxcvbnmqwertyui Great Lakes Institute Of Management opasdfghjklzxcvbnmqwertyuiop asdfghjklzxcvbnmqwertyuiopas dfghjklzxcvbnmqwertyuiopasdf ghjklzxcvbnmqwertyuiopasdfgh klzxcvbnmqwertyuiopasdfghjkl zxcvbnmqwertyuiopasdfghjklzx cvbnmqwertyuiopasdfghjklzxcv bnmqwertyuiopasdfghjklzxcvbn mqwertyuiopasdfghjklzxcvbnm qwertyuiopasdfghjklzxcvbnmq As a result of new breakthroughs in marketing, consumers and advertisers have begun to see a rapid increase in area of subliminal marketing. The truth about traditional marketing at this point is that it is floundering. Cons u m e r s are getting tired of being slammed withadvertisements that deluge them with information and are actually beginning to build barriers to screen these ads. Ads that do not require as much attention to detail, allow the consumer’s mind to wander and subconsciously pick up the information. Since consumers are constantly hit with a barrage of different advertisements subliminal ads will become effective. Subliminal messages are designed to pass below the normal limits of the human perception and are not recognizable by the conscious mind. Repeated exposure to such stimulus can affect the subconscious mind and result into growing familiarity with the object of stimulus. Familiarity breeds liking more than contempt. Marketing experts bank on this concept of extraordinary functioning of human mind and manipulate thousands of people into buying particular brands over other varieties of products. The answer as to why one chooses subliminally-advertised brand lies in the following three techniques of marketing –

Product Placement – Brands pay nearly millions of dollars just to showcase their products in movies and TV ads in order to gain mainstream popularity; some get surprise surges in sales. The song “Mun-

nibadnaamhui” becomes a rage andZandu-Balm doubledits sale. Tough to find the correlation between the two but the magic of Subliminal Marketing explains it all. Never for once did the movie (Dabangg)

10/3/2012

Vikram Tuli

tried to advertise Zandu as a product in the film but the sub-conscious mind of consumer caught all the action happening and later translated it into the physical requirements of the people.

Many companies use such aggressive ways of product campaigns through the entertainment industry, in order to catch attention of the general population. Subliminal Advertising – The brand Coca Cola gets subtly embedded in the subconscious mind of thousands of viewers when it is subliminally-advertised in the most fanciedT20 cricket matches, and doesn’t VAIO look cool, especially if Bond of Casino Royale uses it? Subliminal Messaging - Christopher Nolan has done a nice job of branding himself as the director of the Dark Knight by incorporating the graphic effects of the Dark Knight poster into the Inception poster. This helped in generating the same excitement for Inception which was there for the Batman series and led to the success

of The Dark Knight Rises.

However, there is a flip side to everything. Subliminal messaging is banned in Britain and Australia as it is considered unethical to make people believe into something that they may not want to. Conspiracy theorists even go as far as making stories that marketeers are trying to control the economy by controlling people’s choices and desires for products, services, etc. and for even whom to vote.

Although the technology behind such marketing is praise worthy, but it is an ethical duty of the mass media industry to make more and more people aware of it, so that they at least have the right to consciously choose the products and services at the end of the day. References: http://subliminaladvertisingmessages. com/ http://www.articlesbase.com/ http://www.marketingprofs.com/ http://ezinearticles.com/


The Reel Road Map: Conceptualizing a Value Based Entertainment Industry The concept of entertainment has different interpretations for every individual, with everyone preferring a particular medium to the other. However, broadly we all converge and agree that cinema and television are an integral part of it. Both can be thought of as being complimentary and still at loggerheads with each other. Entertainment, as a sector in our country, does not match the western society, be it in terms of scale, technical precision or the length and breadth of options available. But before delving deep into this issue, I would like to focus on the validity of value based entertainment as a concept. To a layman, entertainment and values are two different ends of the same spectrum. People in India, generally don’t confuse the two or rather have been conditioned in a way not to do so. We do not take our movies and television serials seriously enough to consider their role in reflecting upon our values. Entertainment in India, especially through movies, has implicitly mirrored the growth and direction of our nation. If we do a careful examination of our cinema, we can truly gauge the mood and sentiment of our nation during that period. The 70’s hero was an angry young man against the society, fighting for rights of the workforce much like the labor unrest which was pervasive at that time. Cut to 1995, ‘Dilwaledulhaniya le jayenge’ portrays the aspirations of the then middle class and also marks the entry of the metro-sexualuber male. Liberalization allows Rahul (a.k.aShahrukh Khan from KuchKuchHotaHai) to endorse all the latest brands in the movie which consequently become a rage in the country. Hence, consumerism entered the society due to a policy change but was greatly propelled due to cinema. Cinema has always shaped our society and has been affected by it. It is a symbiotic relationship, but it possesses greater influence on the society than the society impacts its cause. Even the current lot of movies and choices of our generation is a reflection of the current state of our country. We are one of the youngest nations in the world with most of our population in the workforce. As the information age has engulfed all of us, we are more aware about alternative sources of entertainment besides movies as well. The result is small

Indian movies are slowly losing out to Hollywood counterparts as more and more Indians are becoming technically adept. So where does this all fit in? It clearly shows how our society and entertainment are interlinked in more ways than we ever thought. Hence, it is imminent that the industry realizes its significance of being much more than a song, dance and drama routine. The entertainment sector in our country is dominated by cricket, TV and movies(or a mix of all three). For our entertainment industry as a whole to be value driven, it is essential the drive comes from our movies. There are two aspects here; internal and external. The industry as a whole (especially cinema) is compromising values for short term incentives and gains. The external aspect relates to the total disappearance of a social context from the theme and execution of movies. There needs to be considerable development on both ends, if the industry has to make any headway towards being value driven. Internally, the corporatization of the industry has compromised its artistic elements and inculcated a capitalist agenda in the proceedings. Nowadays, each and every artist, ranging from a newbie to a maestro, is branded as a product catering to a targeted market. Gone are the days when the love for art, music or cinema drew these individuals to the fore. But, still all is not lost. I still believe there is a lot of hope and if our generation persists with its ideals, the results will be outstanding. The decadence of morality is out in the public sphere and that is what will inspire the people to work in ways that protects and enhances their value system. They do realize that an industry devoid of values will not attract the talent it aspires for. The impact and relationship of the industry to the society is well known. A value based entertainment industry will be a tool to enhance the process of social change. The products of the industry can have results and spillovers few people can predict. Movies that promote a certain set of values and ideals are few through the year, but even a single movie with a powerful message can go viral in today’s informa-

tion age and lead to changes which can’t be predicted or imagined. Our yesteryear movies of the 50s to the 70s had themes which highlighted social issues and always promoted honesty as a general feature of the masses. But, a cursory glance at even the titles of our movies says a lot about the values that are proposed with them. This is not to say we should be limiting the artistic desire of out filmmakers. But, simultaneously, work needs to be done to ensure that there is a section in the industry which is conscious about our value system and is working towards it. There is a lot of constant dissonance between internal and external factors if they are not in line with each other. To be value based in its outlook is not merely making a ‘Chak De’ or ‘TaareZameen Par’ every two years or so. It has to focus on issues that have been neglected so far and ensure fair practices in its execution. Television is a medium which has been exploited the most to convey the most erratic information to the people of this country. News channels which are nowhere under the purview of entertainment are creating content and shows that could give daily soaps a run for their money. Each and every source of entertainment has the power to reach out and impact the society in its own unique way. Hence, arises the need for them to realize this power and inculcate values which would have a deep impact on the nucleus of our society.

PrasenjeetAcharjee is a 2nd year student of PGDM program at TAPMI,Manipal and is also a part of the Green Tapmi project team. He was part of the Marketing and general management team(MGM) of TAPMI in 1st year. He completed his engineering in computer science and has 3.5 years of work experience at HCL Technologies and NDS Group as a senior software developer.


THE CORE Confluence Confluence 2012, the Business Conclave at DMS, IIT Delhi, kicked off in style and on a very high energy note, graced by three distinguished guests –Mr. Sandeep Bakshi, National Head-Multi Brand at Adidas, Mr. Dharmendra Pandey, Director-North at RedBus and Mr. Chirag Patnaik, Head of Marketing, IndiaMART. The first key note was by Mr Bakshi, who spoke about retailing and e-tailing in the country and emphasized on the inevitable change which the online retailing companies need to undergo. This was followed by an insightful address by Mr. Pandey, who focused on customer relationship management and the reliability of the network involved in delivery of services. The last lecture was given by Mr. Patnaik, who brought the concept of “Immediacy” to the fore and mentioned the change in trend in the e-commerce sector in the country.

The first day ended on a very positive note and the students left the auditorium with excellent knowledge on the e-commerce concept.

of Marketing, Perfetti van Melle India, who concluded his session with the 3 rules to achieve success - Innovation, Innovation and Innovation.

The second day continued with a case

This was followed by a panel discussion in the second session chaired by Ms. Kanika T .Bhal, Professor, HR Management, DMS, and other panellists included Ms. Sudipta Sengupta, GM & Head Marketing, Del Monte, Mr. Debashis Das, Head Marketing, Mother Diary and Mr. Tanmay Kumar, Director Commerce & Business Planning, Yum Foods. The eminent speakers spoke all about Indian market, FMCG sector and becoming brand leaders, driven by their own experience!

study and a panel discussion in the domain of FMCG. The theme of the day was “The rise of FMCG star brands-Hit and Trial or Perfected Science”. There were two sessions conducted, with the first session being a presentation and case study on Alpenliebe by Mr. Nikhil Sharma, Head

Ashrit is a 1st year student of MBA program at DMS, IIT Delhi and a part of the Media Committee. Prior to DMS, he completed his engineering in Information Technology from Swami Vivekananda Institute of Technology, Hyderabad. Ashrit Vodithela

Dr. Shashi Tharoor (Guest Lecture) Dr. Shashi Tharoor – Member of Parlia-

Dr. Shashi Tharoor – Member of Parliament, Author, Diplomat, Columnist, Politiment, Author, Diplomat, Columnist, Politician, in no particular order and everything cian, in no particular order and everything at once. Born in London, originally from at once.alumnus Born in of London, originallyDelhi, from Kerala, St. Stephens, Kerala, alumnus of St. Stephens, Delhi, PhD from Tufts University, USA and UnPhD from Tuftsgeneral University, USA Under-Secretary at the UN,and someder-Secretary general at the UN, someone who can be truly called a global citione whowho can can be truly calledforeign a global citizen and talk about affairs

at length, with multiple perspectives. zen and whogave can a talk about foreign affairs Dr. Tharoor very short speech and at length, with multiple perspectives. left a large chunk of the time he spent at Dr. Tharoor gave a very to short and DMS, for the students askspeech questions. left a large chunk of the time he spent at He spoke about how, ironically, Indians DMS, for the students to ask questions. are becoming more conscious of their He spoke as about how, ironically, Indians identities, the countrymen are being inare becoming more conscious of their tegrated as a nation. He quoted the Conidentities, as the countrymen aremajor beinguniinfucius centers of China at all the tegrated as a nation. He quoted the Conversities of the world which communicate fucius centers ofwhen Chinathey at allare theyoung major uniwith the people and versities of the world which communicate impressionable, as an example of what Inwith the people when are young and dia must be doing to they educate the young impressionable, as an example of what Inabroad about the culture and about being dia must be doing to educate the young Indian. He also mentioned how television, abroad about the culture the andviews, aboutisbeing rather than broadcasting narIndian. He also mentioned how rowcasting them these days bytelevision, introducrather views, is nartion of than localbroadcasting channel that the provide informarowcasting them these days by introduction of a single region. tion localbut channel that provide The ofshort informative lectureinformaended tion of a single region. too soon, with the students asking for

more and requests to invite him again The short informative lectureCommitended flooding thebut Industry Interaction too soon, with the students asking for tee’s mailbox. more and requests to invite him again flooding Industry Interaction CommitSneha isthe a 2nd year student of MBA protee’s mailbox. gram at DMS, IIT Delhi and a part of the Media Committee.

Sneha is a 2nd year student of MBA program at DMS, IIT Delhi and a part of the Media Committee.

Sneha Gadu


HR Conclave 2012- Making Elephants Dance: Transformatioal Leadership

The Bloggers team (Jeewant, Prasun & Kriti), Great Lakes Institute of Management, Chennai A plethora of industry leaders and respected HR professionals arrived upon GLIM to deliberate on the theme: ‘Making elephants dance: Transformative leadership’. Once Uncle Bala had enthralled the audience with his vision and humoured them with his wit, he opened the session for keynote speaker Dr. Santrupta Mishra CEO, Carbon Black business and Director – Group HR, Aditya Birla Group. Panel Discussion 1: Moderated by Mr. Shyam Viswanathan, Former Dean-Executive Education ISB, the panellists Dr. D. Prasanth Nair, Global Head-HR, CIPLA, Ms. Tanuja Abburi, Senior Director-Human Capital, NTT Data India Enterprise Application Services, and Mr.Shailen Merchant, Head-HR, Murugappa Group, highlighted that leadership is a disposition and not a position and in

today’s world of change and experiments it demands the ability to deal with ambiguity. Mr Allen Sequeira, Advisor-Group HR Mahindra & Mahindra, later enthralled all with the question of Future proofing Gen Y visa-vis expectations from India Inc. Panel Discussion 2: Moderated by Mr. Nishant Kolgaonkar, VP – HR, Allcargo Logistics, the panellists. Mr. Raghupathy V, VP – HR ,International Flavours and Fragrances, Mr. Baskar Varadhan, Group HRD head , Siva Group and Mr B. Natrajan, Head – Corporate HR, Amrutanjan Healthcare, threw light on the importance of time management and cultural impact on the individuals and organizations. The Valedictory speech by Dr. PVR Mur-

thy, CEO, Exclusive Search Recruitment Consultants highlighted the human nature of resistance to change. Prof. Sriram thanked the dignitaries and concluded the vista of this intellectual convention with sheer enthusiasm.


Indore Marathon For many across India, 2nd October is a day when they can sit at home and relax; but for the residents of Indore, it has been a day when they come out early in the morning to run for a cause. 5th time in a row, the students of IIM, Indore organized the “Indore Marathon” with “Gender Equality” as this year’s cause. Sponsored by the likes of White Angels Travels, SBI, National Insurance, Bajaj Allianz and Centurm, the 11 km marathon was flagged off by Chief Guest Shri A Sai Manohar, SSP, DIG, Indore, and was followed by a 3 km-long “Dream Run” within

the IIM campus. The event witnessed participation ranging from state level athletes to police personnel and common men and women. Carrying forward their tradition of

delivering a bigger and better event year on year, IIM students ensured that the marathon be a true test of endurance and character to send out a statement of unity

and support for a cause. Through massive promotion of the event via various media partners, the marathon was able to achieve a participation number higher than previous years. True to its objective of achieving gender equality, the event also saw a huge increase in women participation compared to previous years.

Siddharth is a 1st year student of MBA Program at IIM Indore and a part of the Media Team of Indore Marathon. Prior to IIMI, he did his Electronics and Communications engineering from Jaypee Institute of Information Technology, Noida

Siddharth Mathur

Sangram Tamojit is a 1st year student of MBA program at IIM Bangalore and also a part of the Student Media Cell at IIMB. Prior to IIMB, he had a 3 year experience working with the Jindal Group and has completed his engineering in Electrical and Electronics from Dr. MGR Educational and Research Institute University, Chennai. The IIMB Sangram organising team IIMB hosted one of India’s most famous Sporting rivalries - the Sangram 2012, a veritable war of the elite sports teams from three premier B-Schools in Southern India - IIM Bangalore, IIM Kozhikode and IIM Trichy. Since its inception in the year 2004, the intensity of Sangram has been unmatched,

and the euphoria unparalleled. The 7th edition of Sangram was a trend-setter in a number of ways with there being 20 sporting events instead of the usual 16, with our national game Hockey and India’s traditional game Kho-Kho being added to the sports extravaganza. And to top of it all the much awaited sports encounters between IIM Kozhikode and IIM Bangalore were

joined by IIM Trichy. With the pride and honour of their alma mater at stake, the captains and players went through a rigorous training schedule balancing it with the highly demanding academic schedule at the Indian Institutes of Management.

Tamojit Tarit Roy


Vista

Tamojit is a 1st year student of MBA program at IIM Bangalore and also a part of the Student Media Cell at IIMB. Prior to IIMB, he had a 3 year experience working with the Jindal Group and has completed his engineering in Electrical and Electronics from Dr. MGR Educational and Research Institute University, Chennai.

What was expected to be a gem, proved to be a string of pearls in earnest! IIMB recently organised India’s largest B-School Summit: Vista 2012, a 3 day bonanza, with the theme “Challenge Convention, Transform Tomorrow”! The event was aristocratically inaugurated by Padma Bhushan Dr. Devi Shetty, a man revolutionising heart care in India. Addressing some of India’s brightest B-school students, he passionately exhorted all to devise path-

breaking systems addressing the issue of increasing unaffordability of heart care in our country! The address set the foundation for a hugely successful International B-School summit clocking over 14,000 registered participants, from 200 colleges, with active contributions from at least 80 corporate houses of the country this year! 3 high voltage days ended with a heart warming

media conclave, attended by influential power houses from diverse fields. The speakers on the dais were Ms. Kalpana Morparia, CEO JP Morgan (India), Chess Grandmaster Ms Tania Sachdev, singer Ms. Neha Bhasin and Mr. Sarath Babu E, Founder of FoodKing. The conclave brought out the fact that each of the speakers had, in their own unique ways, challenged the regular to alter the future! Tamojit Tarit Roy

Xpressions For every XIMB’ian these 3 days become the most memorable parts of their lives, when the campus is bedecked with the decorations, the lights and all the commotion. Coming to think of it, there couldn’t have been a more befitting name for the event- Xpressions. Amongst the some 100 odd residents in the campus, the game committee members are the ones who will greet you in every possible place in the campus. It is the final moment of judgment for all the invested hard work after all. Post all the inter committee hooting, sledging and name calling comes the moment of sleepless nights. The awesome feeling of finally getting ready for the event, the

nostalgia slowly seeping in; 3 days from now all of it would cease to exist until next year. And then the function commences, you would not remember how many games you helped monitor, how many times you have trotted between the academic block and the tennis court, how many times you have disconnected calls on your mobile and most importantly how many hours you have had slept since the day Xpressions began. The sense of pride lingers on for a very long time, that you did not engage a b-school student with any business simulation game; you let them have fun but tickled their skills very sternly. And finally the 3 days fly past, leaving eve-

ryone hungry for more!

Praptasha is a 2nd year student of the PGDM-HRM program at XIMB. Prior to XIMB, she completed her engineering in Electronics and Telecommunication from Institute of Technical Education and Research, Bhubaneswar.

Praptasha


EVENTS Ahvan

Vinod Sangana, PGP2 @ IIM Indore. Prior to joining IIM Indore he had a work experience of 18 months at Vizag Steel, RINL. He has completed his B.E. in Electrical Engineering from Andhra University College of Engineering (A).

Ahvan is the annual management festival of IIM Indore. This event culminates into a virtuous cycle of action and inspiration leading to the development of our country. The event showcases the talent of the brightest of B-School participants and has also seen participation from corporate houses in the past. With a range of events, Ahvan tests the mettle of the contestants in different domains of management. Structure: This is a three day event scheduled on 26th, 27th & 28th of October, 2012. It has four Flagship events which include • Ashwameda :- Identifying the Best

Business Leader (Prize Money worth 1.5lac) • Chanakya :- Battle of the Consulting minds (Prize Money worth 1.5 lac) • Kalpavriksha :- Social B-Plan Competition (Business plan funding worth 1Million) • Klueless 8.0 :- Completely Online Event, Klueless has had over 3.5 mil lion hits last year from 110 countries and is the most popular event from the IIM In dore stable Apart from the flagship there are many other events like Fin League, Fore-Sight, Beat the market, Gordian Knot, My Campaign, Adapt, Chain Reaction, Entrepit,

Neethi Sashtra, Jigyaasa, Samanvyay , Envision etc, These events focus around different areas of management like Finance, marketing, Operations, Strategy, Consulting, etc. Prizes worth lacs of Rupees to be won! Organising Team: Ahvan has a dedicated team which is a jubilant mix of PGP1s and PGP2s. It is divided into smaller teams of Verticals and Events with individual heads taking care of the respective events. The entire team is headed by the event Coordinator Mr. Sasi Sekaran, a PGP2 student at IIM Indore.

Vinod Sangana


IIM Shillong Golf Cup Season 5

History was made on a breezy April Day in 2009, when IIM Shillong, with the Shillong Golf Club, hosted a golf tournament for B Schools and Corporate heads. It became the first B-School to organize and host a Golf tournament. It is often remarked that more alliances have been forged on the Golf course than in the boardroom. Probably, this planted an idea of conducting a high profile golf tournament as a common platform to connect corporate with academia. Waiting-in-the-wings managers would take on captains of commerce and industry in what is arguably one of the

most beautiful ‘battlefields’ – Gleneagles of the East, Shillong Golf Club. It was this spark of an idea that prompted the institution of the Annual IIM Shillong Corporate Golf tournament. After the resounding success of the previous four seasons, IIM Shillong is back with Season 5 of its annual Golf Tournament in association with The Times of India. The Battle on the greens will happen at the Shillong Golf Club on 6th and 7th of October, 2012.

Rahul is a 2nd year PGP student at IIM Shillong. Prior to joining IIM-S, he has worked with TCS for 17 months. He has completed his engineering in Electronics & Communication from Vellore Institute of Technology, Vellore. His areas of interest include Fixed Income Securities, Commodities and Forex markets.

Rahul Kumar Singh

Micanvas Micanvas, the annual marketing management festival of MICA, is a three-day event that sees the perfect amalgamation of intellectually stimulating formal events and exciting informal events. Over the years, Micanvas has emerged as one of the most sought after destination for Bschool students from across the country. From business plan presentations to dance workshops, from panel discussions to treasure hunts, from market simulations to quizzes – there is something here for every student. In the past, the festival has seen participation from top B-schools like the IIMs, ISB, MDI, JBIMS, crowd enthralling performances by artists such as Kailash Kher,

Mohit Chauhan, Salim and Sulaiman Merchant, and association with esteemed companies such as Hero Motocorp, HP, SBI, Sahara Force India, Micromax and many more. This year is the 11th year of Micanvas and it is scheduled to be held from the 2nd to 4th of November’ 12. The event promises to be bigger and better this year. Flagship events such as Last Manager Standing and Amazing Race will be back in this edition of the festival along with some new events. One such new event is Livewire - a band competition which will be judged and headlined by one of the prominent bands of the country. There are prizes worth Rs 13 lakhs up for grabs. But the most popu-

lar event of the three day extravaganza continues to be Adrenaline, the concert night, which is expected to get a footfalls of over 4000. In short, Adrenaline proves to be the perfect end to the perfect three days.

Committee:

Micanvas is a student run event and it is Team Micanvas that oversees the festival from inception to conclusion. However, they are able to do so only with the help and support from every member of the MICA community. On paper, Team Micanvas consists of 17 individuals but in reality, it is consists of over 350 individuals


Oorja

19 -20 Oct 2012

OORJA is MICA’s annual cultural festival. OORJA welcomes students from other esteemed colleges of Ahmedabad city like IIM-A, NIFT, CEPT and NIRMA, as well as the local Ahmedabad crowd. Oorja is a two-day event organized during the Navratri. It is a confluence of various cultures. The highlight of OORJA is the Garba night which boasts of one of the best DJ’s of the city to keep the dance floor alive and kicking. It is one of most awaited event. Men dressed in colorful

kurtas and women in lehengas twirl the dandiya sticks on peppy garba music played by the DJ. A plethora of events like multi cuisine food festival, puppet show, fire show, pottery, folk dance, astrology, junk jewelry and mehendi stalls, build a perfect ambience for a cultural extravaganza. The food festival serves more than 10 flavors from various parts of the country. The various cuisines are prepared by popular restaurants and eateries of Ahmedabad. Lots of prizes like

the best dressed male/female, the best dancer male/female and the best dancing group are in store.

Culcomm:-

Culcomm is the Cultural Committee at MICA, responsible to celebrate all festivals with zeal and fervor and thus ensure that the campus remains a home away from home. We organize various events regularly to celebrate happiness.

Passion’ 12 - imt ghaziabad Passion, the Annual Management & Cultural fest of IMT Ghaziabad is considered the ‘Mecca’ of B-school fests .It consists of a plethora of events spanning diverse verticals to be held from 13thOctober to 16thOctober, 2012 at IMT Ghaziabad. Spanning over 4 days with over 3000 participants, 1200 students, 800 hours of preparation, 300 teams from over 70 B-schools, and 35 management and cultural events, Passion’11 was a huge success last year. Passion brings to you the spirit of the students, echoing through this 4 days long event, where management students from the best business schools

of India participate and enliven the stage with their enthusiasm and intellect. The theme of Passion 2012 is InnoYug - the era where innovation drives the change. InnoYug is the Yug of visionaries and revolutionaries Spread over four days, Passion witnesses vigorous cut throat competition amongst teams from elite B- schools across the country. If on one hand management events are designed to test the participants’ proficiency in verticals like marketing, finance, human resources, IT, consulting, operations and general management.

Cultural events showcase ocean of talent and skills of hundreds of participants individually as well as in a team. A mega amalgamation of dance, music, dramatics, gaming, literary, fine arts and fashion show. Every year, Passion enjoys an overwhelming participation from premier institutes like ISB-Hyderabad, IIMs, MDI, XLRI, FMS, NMIMS, IIFT, IITs, SCMHRD, SIBM, etc. as more than 1000 participants from a- la- crème of INDIA came to IMT Ghaziabad and fight for the glory. Eshwarya Pathak


Escape Clause

hav b i a m V long a n An hil S IIM

Anna m IIM S Vaibhav hillon g

Sn at FM a Bor S D ah elh i

Nishant Kumar SP Jain

Vaibhav Annam ong l IIM Shil


r t Kuma n a h s i N n SP Jai

An na IIM m Va Sh ibha illo ng v

Snata Borah FMS Delhi

aibhav V m a Ann illong IIM Sh Nish

ant K SP J umar ain


FUN Management “DOUBLESPEAK” Means

Says You have to show some flexibility

You have to do it whether you want to or not.

We have an opportunity

You have a problem.

You obviously put a lot of work into this

This is awful.

In a perfect world

Just get it working and get it out the door.

Help me to understand

I don’t know what you’re talking about, and I don’t think you do either.

You just don’t understand our business.

We don’t understand our business.

You need to see the big picture.

My boss thinks it’s a good idea.

My mind is made up. I am adamant on the subject. There is no room for discussion. But if you do want to discuss it further, my door is always open.

F%^$ you.

I appreciate your contribution.

F%^$ you.

We’re going to follow a strict methodology here.

We’re going to do it my way.

We have to leverage our resources.

You’re working weekends.

Individual contributor.

Employee who does real work.

Your project is on hold.

We’ve put a bullet in it.

Wrong answer.

You didn’t tell me what I wanted to hear.

We want you to be the executive champion of this project.

I want to be able to blame you for my mistakes.

It’s not possible. It’s impractical. It won’t work.

I don’t know how to do it.

It’s a no-brainer.

It’s a perfect decision for me to handle.

There are larger issues at stake.

I’ve made up my mind so don’t bother me with the facts.

Value-added.

Expensive.

Puzzle A king has plans to throw a party the next morning. There are 100 bottles of wine which are to be used for the party. The king comes to know that exactly one of the wine bottles is poisoned. The King remembers that he has some deadly prisoners being held in his dungeons and decides to test the bottles on them. The King also wishes to keep the num-

ber of prisoner deaths as a result of the tests as minimum as possible. There is also a problem as the poison takes some time to react. So the king doesn’t have enough time for retesting. What is theminimum number of prisoners the king should use? (A prisoner can drink from more than one bottle)

Arun is a 1st year student of MBA program at DMS, IIT Delhi and a part of the Tech Committee. Prior to DMS, he was employed in IT industry for 35 months. He completed his engineering in Computer Science from College of Engineering, Trivendram.


Reflection

Behind the Veil

Who, oh! Weary stranger, are you? That makes me stand and blink at you In the nebulous fragment on my wall. We looked the same and moved the same, And all those gesticulations of mine, you matched. Together we gazed at the spacious firmament, Together we smiled at the happy thoughts. None on earth could tell us from each other, We were, one and the same. Once you bedazzled me with your mere presence, Once you made me dance for you. How I loved to adorn you, How I loved to be with you. Thoughts, words and deeds were for you and only you, Life on earth was for you and only you. We spent our years growing up together, All the while I smiled at you and you smiled back. As days went by the fragment began to cloud, And the vividness began to meander. The distance grew, And your silhouette blurred. Those kind gestures, those happy smiles never returned, What I got in return was morose laughter. You mocked me, you tricked me, And I no longer cherished your sight. You came to stand for what I was not, You came to stand for what I would never be. We were no longer brothers in arms, We no longer held each others hand. And alas! We started a war. The war between right and wrong. The war where our egos clashed. Neither of us wanted to change, And neither wanted to give up. In the tug of war nobody won, In the battle of time nobody won. Battered and bruised we emerged; Never ever the same, Our images shrouded ever more, There was no retreat; no respite.

He laughs with the world, he hums along, He raises a toast and he parties on. They think he is reckless, They call him insane, nonchalant, indifferent he is all but the same.

And when I look into your listless eyes Oh brother; I find neither love nor compassion. The vagrant time has ripped us apartAnd we’ll never be the same again: But as I crouch on the precarious branches – Of my moribund life. I confess, That I once loved you, More than I loved myself.

Rahul Chandran

Behind the veil he assumes his self. Pain, betrayal he has seen it all. He cares for the trifles and he has had his lows but he came out smiling, his mask intact. The world oblivious It’s all but a sham. There are times he wishes to throw away the veil and share his solitude with one and all. But then he has his issues with the crowd he is unsure that he might just fall. So he keeps on with the disguise keeps up with the scoffs, jeers and derisions He still laughs he still hums along still raises a toast and keeps partying on.

Varun Pant

Varun Pant is a 1st year student at SPJIMR,Mumbai. He is a member of Abhyudaya Committee (a beyond classroom program to mentor poor kids in Mumbai). Prior to SPJIMR, he worked in Servigistics Pvt Ltd India for 3 years. He is a computer Science engineer from Bharati Vidyapeeth’s College of Engineering, New Delhi.


Sometimes Sometimes I close my eyes and think of you Sometimes you are one of the special few, Sometimes I wish we shared more than we do Sometimes I feel I’ve bitten more than I can chew Sometimes you seem so perfect to me Those times you just set me free, But sometimes you are completely wrong it seems During these times I’m not sure what it means Sometimes too much care you show And I just tend to go with the flow, But sometimes you just take it slow As if, with me you want to grow Sometimes there are words unspoken Sometimes there are dreams too broken, Sometimes you show that love, that token From a deep slumber I feel I’m woken Sometimes there are things you say Leaving those few in the grey, You talk about how life went astray And how you dealt with things your way Sometimes I feel for you that love, Pure and beautiful like that white dove, But sometimes you’re just that good friend Who God sent to me at one little bend Sometimes I just miss you so much Without having a reason as such, Sometimes I try and ask God why And all I get is a deep long sigh! Sometimes there are these questions I have Sometimes there are these things I want to grasp, Sometimes this uncertainty is killing On whether I’m just trying hard to make things fit in Now there is this path we have taken That has left us both quite shaken, And even today after experiencing the exciting and the bland I wish I could say I know where we stand ..

The Players The lights are dim, the world asleep, But far away in a village, hundreds scream, The hoots, the cheers and its whistles galore, the fun, the excitement – it is magic to the core, The thrill, the frolic, the storehouse of talent, that respect for players, so brave and gallant, The injuries never matter, nor does the pain, for each minute on the court, nothing transcends the game, The focus, that determination, that will to win, the energy, the enthusiasm flowing from within, In the end one or the other is bound to lose, don’t be disheartened, that’s not the path you’d want to choose, For each and every one of you played really swell, this’ll go down history; it’ll certainly be remembered well.

Heaven on Earth I want to visit a place that is heaven on earth, Where food is in plenty, of water there’s no dearth. I want to visit a place full of contentment and joy, Where no one is jealous, and where there’s nothing to destroy. I want to visit a place where there’s no greed for money, Where feelings are of utmost importance; people are as pure as honey. I want to visit a place where decisions are never forced, Where everyone is equal, there’s nothing to boast. I want to visit a place where there is no room for regret, Even if the choices people make don’t turn out to be correct. I want to visit a place where there exists no fear, Where you are free to do as you wish - nobody need shed a tear. I want to visit a place where people don’t get hurt, Where there is no pain, no sorrows; a smile the biggest comfort. I want to visit a place where people are given a chance, To fulfil their dreams, and are not laughed upon. I want to visit a place, where there is no loneliness, Where you sleep with a smile and there is nothing but goodness. Vanish into this land, Oh heart of mine, And take those along, who make your existence worthwhile.

Shield of Steel We fight, we tease, We nag with ease, We joke, we mock, With joy we rock, We hug, we cheer, But can’t bear the other’s tears We feel so much, We crave their touch, We’re the apples of their eyes, For they can’t bear to see us cry Their every action is for our good, But ever-so-often they’re misunderstood, As we grow older, we forget to say it, For all that they do, those three words seem so unfit But, I know not how else to express what I feel, So protective, so caring, a shield of steel, Tonight I want nothing more, Than my ma’s hug from her heart’s core. I miss you ma.

Tanya is a student of 1st year PGPM program at Great Lakes Institute Of Management, Chennai and a member of Kotler Srinivasan Centre for Research at GLIM, Chennai. Prior to GLIM, she had a 4 year experience in the Commercial Food & Beverage industry and has completed Bachelor of Science (Honours) in Hotel and Restaurant Management from IIMT, Oxford Brookes University.

Tanya Seth


Escapist

Run into the open field, Fresh with sparkles of morning dew, Break free the yoke of wants, Impervious to the rough wind, Unaware of the exogenous influence, Pristine knowledge within, Individual but part of the whole, Intense, not shallow, Wish I could be an escapist from the traditional, Be not what I want to, rather what I am, Unmoved by circumstances, Igneous and not met-morphed with age, ‌The wish truly wished – To be an Escapist. Sukhda Dhal

Sukhda is a student of 1st year PGPM program at Great Lakes Institute of Management, Chennai and a prime member of Gravity (GLIM magazine). Prior to GLIM, she had a 2 year and 9 month experience at Infosys and has completed her engineering in Information Technology from MIT, Pune.


Story Of An Apple

Power

The tent was dark; the night was long Nocturnal birds had just started a song Of severe hunger did five stomachs growl As some animals outside began their prowl.

In a world where power is confined only to a chair But, truth and values are found to be rare.. Where people are fighting to control and rule And emotions are being used as a mere tool.. Where loyalties change when the tables turn And flames of injustice continue to burn.. Aimlessly trudging the path to name and fame But, humanity being lost amidst dirty games.. Why have we all chosen to decline our golden gift? The power to change and the power to uplift.. We have been bestowed with the ability to change the face of earth To be free from the shackles of poverty and dearth.. To think beyond the layers created in the society And work towards the goal of happiness and prosperity..

The sturdy tent held five male members With them were apples, only two numbers The old man, seventy, was given one of two. His age did deserve the respect it was due. Now the rest were left with one not two One fruit for four, what were they to do? **************** A decision made about the apple of ‘gold’ It would go to the one whose story was best told The oldie ate his fruit and sat down to judge A story telling round, where none would budge He cradled the prize and sharpened his senses The first guy began without pretences It was grey; it was dark; the suspense was chilling ‘Ah!’ cried the oldie. ‘A start so thrilling!’ Next was the second guy with his take on history A story full of suspense, and shrouded in mystery ‘My my!’ cried oldie. ‘Judging this is tough’ ‘Now now!’ said the third. ‘That’s not nearly enough’ And so he started narrating, a chilling little story The details were raw and the ending very gory

It is time we stop snatching each other’s bread And utilize our powers-to unite across a harmonious thread..

Aarohi Parakh

Aarohi is a 2nd year student of MBA program at IIM Bangalore. Prior to IIMB, she had a 20 month work experience in her family business and has completed her graduation from NSHM Business School, Kolkata

‘Oh god!’ cried oldie. ‘What a bloodbath!’ ‘Yes’, said the fourth. ‘Now get set for your last.’ Thus began the final one, an emotion-filled tale With love and betrayal, and a twist in the tail ‘So!’ said he ‘Who’s got the highest score?’ There was no answer, just a fat, rhythmic snore. He neared the sleeping oldie, did one of the four ‘Alas!’ he shouted, his throat turned sore ‘He’s eaten the fruit and left us the core!’

Jagannath J

Jagannath is a 1st year student of the MBA program at IIM Bangalore. Prior to IIMB, he had a 28 month experience working for Saint Gobain & Bridge and Roof. He completed his BTech in Mechanical Engineering from Sastra University, Tamil Nadu.

Note: Wholly inspired by and totally dedicated to William Sydney Porter (More famous as ‘O.Henry’) a masterful weaver of Short Stories.


Perfect Strangers (Haven’t we all come across strangers, who at the very first glance seem so known? Haven’t we made friends with people whom we never exchanged even a single word with… just a smile or a nod maybe: Some people whom we see daily but don’t know who they are, and then they fade away but we never forget them. This story is dedicated to all such strangers who have been close to my heart.) I wake up early at the sound of my annoying alarm and then push my blanket away unwillingly. My bed keeps screaming and asking me to not leave him alone. My pillow calls me back and the blanket weeps to be thrown away. But after this initial daily motion of 5-10 minutes, I finally get up, put my snoozing alarm to rest, brush my teeth then my hair, gear up in my jogging suit and out I am in the fresh air. I can breathe the freshness of the mornings. The best part of the day; sun shining and not burning, birds chirping and not tweaking, bicycles riding and no bikes racing and most importantly people smiling not sulking. I don’t have a particular route; I go where my feet take me. Usually a 4 km round and then some stretching in the park in my society. The jog is mostly a pleasant affair, except when some wild dogs make you run for your life or ghosts from some scary movie from last night haunt you and you feel they are following you. Some fast music quickens my pace and keeps me going. Finally when I enter the park I am always welcomed with a smile. Smile by a middle aged lady, she is present everyday at the park. We exchange a smile, a nod and then I start my exercise. She takes rounds of the park walking. We two have known each other for almost a year now. I note her expressions daily; at times she has a persistent tension on her face, that day she even walks faster than usual. At times, she seems to be too tired. Mostly she is jovial and smiling. I noticed a bandage on her hand once, out of curiosity I asked “Hey, hope everything is all right”, she replied smiling “Oh this! No no everything is fine, I just burnt my hand in the kitchen, it will be okay in a few days”. If I bunked my regime, she would definitely ask me the next day. If she did not, I would think that even she was a defaulter. We had a cordial mutual relation, that of perfect strangers. We never bothered to ask each other whereabouts or names. It was just as if we existed in some parallel worlds which met in the mornings. At times she would get her cute little daughter along. She would run around singing “ring-a-ringa-roses” and keep plucking flowers and presenting it to random people in the park. Her name was Roma, must be 4 years old; Pretty girl. Today it has been more than a month, she has not showed up. For a few days I kept thinking of reasons that would have kept her from coming. Reasons like a vacation, maybe ill health, maybe her daughter is sick. I used to say a small little prayer for her well being. I imagine her warm smiling face every morning. We were strangers, yet I had some connection with her. I felt wanted in the park as if someone was waiting. I went prepared with a reason if I missed my walk any day. It has been more than six months now. Well she might have shifted to a new city or a new locality maybe. Shouldn’t she have informed me? I wish we exchanged more than a smile. I wish I knew who she was. Some cosmic force or human nature, we were strange friends. I so dearly wish we would meet again, in the park on the road, somewhere, sometime and this time I would surely introduce myself. I wish she is still in this universe.

Sukhda Dhal

Sukhda is a student of 1st year of PGPM program at Great Lakes Institute of Management, Chennai and a prime member of Gravity (GLIM magazine). Prior to GLIM, she had a 2 year and 9 month experience at Infosys and has completed her engineering in Information Technology from MIT, Pune.


Memories Unlimited


YEARBOOKS by


VIEW FROM THE TOP Manoj Swain

CEO Morgan Stanley Primary Dealer MBA, XIMB 1997

Manoj Swain is a post graduate from XIM Bhubaneswar and has more than 15 years experience in the financial markets primarily focussed in the fixed income area. During this time he has worked with NBFCs, Primary Dealership firm, mutual fund, private sector Banks and foreign banks. This diverse type of companies has given him a complete perspective of the financial markets from various prospects and also given an opportunity to learn different work cultures. He has spent a large part of his career with the Standard Chartered group before taking up his current assignment with Morgan Stanley around four years back. In his current role after setting up the fixed income division for Morgan Stanley in India he heads the Primary Dealership firm of Morgan Stanley. He is also an active angel investor and supports passionate young entrepreneurs

Few simple steps.... What is success? In simple words success can be defined as achieving objectives. With a large and diverse population the world has and assuming human beings are complex, who live in various socioeconomic environments, having different needs and aspirations, it is quite likely that the human race has multiple objectives. The objectives of one human being can vary widely from another. Within this diverse set of objectives I must admit our forefathers have done a commendable job in designing our education systems, our socio economic systems, political systems which caters to the masses in achieving their basic common objectives such as gathering knowledge, achieving better standard of living etc. Though these systems provide us with a good base/ foundation but, at the same time it can be said there is no allencompassing system which can be designed to serve and help achieve objectives of every individual. Hence the onus lies on each individual to find ways to achieve his or her objectives. These ways can be a small simple step taken by an individual or a step taken by the group of individuals. Depending upon the intensity and criticality of these steps they can be termed as a simple incremental step towards better life or social activism or a revolution. I would focus on a few small steps which are not revolutionary, not path breaking but are more of common sense which in general helps me in leading a successful life (in my terms). As is true for any other system these steps will not apply to all and at the end of the day it should gel with your individual objectives. Assuming we all have similar educational background, similar professions I think you will be able to associate with the thought process and derive some value from it. There is no replacement for hard work. Few people think work environment politics is an easy way to success. Many think a combination of hard work and politics is even a better and more acceptable solution for growth. Is this true? Human race has progressed till date on hard work and innovations not on workplace negative politics. Take your own example, I am sure all your success and achievement till now has come on the back of your hard work and knowledge gathering process during the last 20 odd years and has nothing to do with politics.


I strongly believe that the next 20 years should not be any different. Continue with your hard work and do not get involved in time consuming office environment politics. Concentrate on your objectives and achievements. At any point in time we would find many people who we perceive are less capable than us but doing much better than us and this may tend to make us unhappy. At the same time there would be numerous examples where people more capable than us but not doing so well, and we tend to ignore this. This type of analysis is highly subjective and most of the time may be inaccurate particularly when we do not know the objectives and capabilities of other persons. So it is better to concentrate on what we want and how to achieve it. Do not be desperate for socially measurable achievements. It is quite natural for human nature to have the feeling of being under paid, not getting the promotion you deserved. Sometimes it is just a perception and sometimes it is true. Do not be desperate to take steps to make it up in short run by doing things which do not fit into your objectives. However continue your hard work. Wait for your opportunity, wait for your calling and I am sure they do come your way. If your boss, your organisation does not recognise your hard work somebody else will, the world is too big and too hungry for talent. Team work. You may not get the same response from a teammate whom you think is a friend and whom you behave well with, but be an optimist life is generally good. However if you are bad to your teammate most likely you will get it back someday or the other, everybody is smart. On the positive part two brains are better than one. Do not consider your team mate as your competitor, the world is too big and it will offer you may more competitors whom you can fight out together. Be a good corporate citizen. This can be highly prescriptive and has a long list such as hard work, team work etc‌I think all it needs is, being a good human being, creating a good environment which provides equal opportunity to everybody to utilise their talent irrespective of race and gender. Till now I have been concentrating on corporate life. However a large part of our time is spent outside office. Both we as an individual and the corporates we work for are a part of the larger society. Like a healthy office environment makes us more productive a healthy society is an essential environment for a meaningful and more enjoyable life outside office. Give back to society. If we grow alone and people around us do not grow we will find ourselves alone at the top. Moreover one of the biggest problems of any growing society is income inequality which tends to feed on itself if it is not addressed at an appropriate time. A child of a poor man gets poor education poor healthcare and hence will be disadvantaged compared to the child of a rich man when he grows up. So the inequality grows by birth. This inequality cannot lead to a healthy society. So how do we fight it? The best weapon we have seen in our generation is education. Most of us, the knowledge workers are economically well off due to education and I believe education is the single most important instrument to break the growing rich poor divide. Governments have to focus on education of the poor and so do we. Divert some part of your income and money towards the upliftment of education of the poor. There are many ways to do it either through well recognised NGOs or yourself. You can do simple things like sponsoring part of the education of a family of economically weaker people we know in our day to day life may be the domestic helps may be some poor people we know in our ancestral village etc. Social activism-I always try my best to be positive in my thought process. However in our society bad things do exist. Corruption does happen, violation of laws does take place. We do face it in our day to day life. My advice to the young generation is Rise against it. To what extent? I do not know, but at least take one step. At least write an email to the competent authority against any corruption or breaking of law you face or see. Do not wait start it, its our responsibility and a clean society will help us immensely. Last but not the least stay fit and play a sport you love. Life is complex as many variables are out of our control and with time as we interact with more variables it becomes even more and more complex. Imagine when we were children our variables were limited to interacting with parents, few relatives, neighbours and a few community helpers and our basic objectives were limited to satisfying the basic needs such as hunger. The skills you needed as a child to fulfil your needs was to charm others with a smile, some good behaviour or on the worst a loud cry. As we grow, our set of interaction and our needs keep growing and so does the level of difficulty and complexity in achieving the needs. In all these complex situations the one simple solution that remains intact is to find out what makes us happy and ask ourselves are we doing the same‌‌..


B Spionage Oct 12  

B-spionage is India's first inter business school magazine, run by students, for students. A printbindaas.com initiative, the magazine is ma...